Being Efficient When Detailing a Car. Plus Damages To Clear Coat. Episode #948
About this episode
The hosts tackle springtime detailing realities—pollen and bugs—and why “just wipe it” thinking leads to damage. Pollen is abrasive, so stick to your normal wash process; don’t rely on glass cleaner or quick fixes. Bugs need removal fast to prevent clear-coat etching, even on PPF. The conversation then shifts to business survival and growth: why people sell gear, how economic pressure affects detailing, and skepticism around coating “certifications.” They argue the real focus is choosing the right coating system for your customer base, laying product on thick, and building efficiency—because wandering and slow processes cap your ability to scale.
In this episode, Marshall and Nick dive into practical strategies for increasing detailing business efficiency, managing seasonal challenges like pollen and bugs, and understanding the importance of proper process and product use. Whether you're a solo operator or scaling up, learn how to optimize your workflow and make smarter business decisions.
Main Topics:
- How seasonal factors like pollen and bugs impact car detailing and the best ways to handle them
- The importance of laying coatings on thick and avoiding thin application mistakes
- Scaling a detailing business: from doing one car a day to building a team
- The role of certifications versus experience in coating installation quality
- Key insights on pricing, offering packages, and understanding customer needs
- Tips for increasing efficiency: moving faster, planning, and minimizing wandering
- The significance of chemical usage, product choice, and process in reducing costs and time
- How to identify what’s right for your business based on customer habits and target segments
Timestamps:
00:00 - The impact of seasonal changes on car care and detailing00:30 - Handling pollen and pollen abrasion risks01:19 - Why frequent washes during pollen season are essential02:21 - Addressing customers’ concerns about pollen and detailing03:09 - Eco One and quick solution offerings in the detailing process04:10 - The importance of proper application and avoiding overthink in chemical use05:03 - The damaging effects of pollen on clear coat and how to prevent etching05:25 - Handling bugs swiftly within 24 hours to prevent damage06:19 - The white residue caused by neglected bug removal and its implications07:16 - The value of timely bug removal for PPF and coatings08:13 - Consequences of ignoring damage prevention and the importance of education09:24 - Industry outlook: economic factors affecting detailing businesses10:12 - The influence of global supply chain issues on chemicals and coatings11:48 - How geopolitical events can influence product availability12:42 - Growing opportunities despite industry challenges13:10 - When certification for coatings is necessary versus experience-based skills14:26 - The truth behind certification hype and experience as a key credential16:23 - Simplifying coating options: good, better, best packages18:42 - Understanding your customer base to tailor product offerings20:32 - Common misconceptions about certification and actual knowledge needed22:44 - Strategic package offerings aligned with customer needs24:18 - How to determine which coating suits your business26:01 - Proper coating application: thickness, coverage, and technique28:46 - Tips for efficient application and avoiding common pitfalls30:06 - The importance of laying thick coatings and estimating usage32:25 - Scaling your business: from one car per day to larger operations33:24 - The misconception of 'one car a day' as a scalable model34:44 - Finding your effective work pace and increasing daily output36:44 - The role of marketing, sales, and business acumen in growth38:51 - Career progression, team building, and avoiding physical burnout40:18 - Efficient detail setups: truck bed organization tips42:44 - Movement, speed, and workflow optimization as keys to profitability44:58 - The influence of music, energy drinks, and physical health on work speed47:08 - Shaving time: process optimization tips for faster detailing48:52 - Chemical savings through proper dilution and application50:01 - Managing chemical costs and understanding actual expenses51:08 - Final thoughts: building a smarter, more efficient detailing business
auto detailing
"Welcome to the pints and polishing podcast, the most influential and listen to podcast in auto detailing."
Auto detailing is a deeper clean for a car. It’s more than a regular car wash and can include polishing and adding protection so the paint looks better and stays cleaner longer.
Auto detailing is the process of thoroughly cleaning, restoring, and protecting a vehicle’s interior and exterior beyond a basic wash. It often includes steps like decontamination, polishing, and applying protective coatings or waxes.
car spotting
"Bad parking with the cars and then car spotting, right?"
Car spotting is when people go out looking for cool cars they can see in real life. They often take pictures and share what they found.
Car spotting is the hobby of finding, photographing, and sharing interesting cars you see in public—often focusing on rare models or unique builds. It’s similar to “watching” or “tracking” cars in the wild rather than attending a formal show.
pollen
"[114.8s] Yeah, pollen's abrasive. [116.7s] You know, it's just like anything else, just do your natural wash process whenever that comes up on your weekly or bi-weekly, you know, program."
Pollen is that yellow dust you see on cars in spring. It can scratch your paint a little if you wipe it dry. The best move is to wash it the same way you normally would, using soap and water so it comes off without grinding.
Pollen is a fine, powdery plant material that can settle on a car’s paint and clear coat. While it may look harmless, it can be abrasive and contribute to micro-marring if you wipe it dry or with a dry cloth. Regular washing with proper lubrication helps remove it safely.
PPF coating
"You know, it doesn't matter what you have, PPF coating, none of those things, it's just a part of the season."
PPF is a clear protective film on your car’s paint. It helps protect the paint, but pollen and dirt still land on it, so you’ll still need to wash regularly.
PPF (paint protection film) is a clear protective layer applied to a car’s paint to help guard against chips, scratches, and light staining. It can make cleaning easier, but it doesn’t eliminate the need to wash—especially during pollen season when debris builds up on the surface.
purpose, process, product
"We will always say purpose, process, product, right? And when it comes down to that, you can offer a process with a product."
“Purpose, process, product” is a framework for detailing: first decide the goal (purpose), then choose the steps/technique (process), and finally select the chemicals/tools that support that technique (product). It helps prevent random product use that doesn’t match the contamination or the desired outcome.
pre-soak
"I mean, I would be doing a big pre-soak, I wouldn't just be spraying and wiping, and the rest of those chemicals are not made for that, you know, it's the same thing we talk"
A pre-soak is when you spray cleaner on the car and let it sit for a bit. That way the dirt loosens before you scrub or wipe, which helps prevent scratches.
A “pre-soak” is letting a cleaning chemical dwell on the vehicle before agitation or wiping. In detailing, it helps loosen contaminants so you reduce the amount of rubbing needed, which lowers the risk of marring the clear coat.
abrasive
"No, and the reason when you talk about abrasive, I'm just saying to the people, why does Marshall keep digging at this? I don't think people understand what abrasive, I don't think they do, I really don't think"
In detailing, “abrasive” refers to anything that can physically wear or scratch the paint surface—often contaminants or particles that act like sandpaper. The discussion is about how pollen can behave abrasively and why you should avoid dry wiping or aggressive contact.
bug cleaner
"Yeah, it's just use the right bug cleaner, you know, I mean, we're getting to a state where you see a lot of things on the internet, how to handle bugs, a good bug cleaner, you're handled."
Bug cleaner is a special soap/product made to break down bug splatter on your car. It helps you remove bugs without harming the paint underneath.
A bug cleaner is a dedicated automotive product formulated to dissolve and lift insect splatter without damaging paint. Using the right one matters because bugs can be acidic and can bond to the clear coat if left too long.
etching
"I mean, etching from from birds or bugs or it all takes on the same life. [412.8s] I mean, the stuff that's foreign to your clear code needs to be removed."
Etching is when something acidic sits on the paint and makes tiny damage in the clear coat. After that, it may not come back to perfect.
Etching is chemical or acidic damage that etches into the clear coat surface, often from bugs, bird droppings, or other contaminants. Once etching happens, it can be difficult or impossible to fully reverse without leaving visible changes.
clear coat
"I mean, the stuff that's foreign to your clear code needs to be removed. [416.7s] I mean, it needs to be removed in a timely manner."
Clear coat is the shiny protective top layer over your car’s paint. If bugs or bird mess sit too long, they can “burn” or etch into that top layer.
Clear coat is the transparent protective layer on top of a car’s paint. Contaminants like bug splatter and bird droppings can etch into it, which is why detailing and removal timing matter.
ceramic coating
"So, I mean, you could do some light polishing, but you're going to damage the the the coating on the the outside and, you know, be a reason to put ceramic coating on PPF will give you a little [469.9s] bit more time."
Ceramic coating is a protective layer on top of your paint that helps dirt and grime wash off easier. It can help slow down damage, but it won’t stop everything forever.
Ceramic coating is a hydrophobic paint coating that adds chemical resistance and makes contaminants easier to wash off. It doesn’t make etching impossible, but it can buy time by reducing how quickly certain contaminants bond to the surface.
bugs
"But then you also get, well, a little, wow, how many times can we talk about bugs and pollen?"
Bug splatter is the stuff that gets stuck on the front of your car after driving. If you scrub it dry, it can damage the paint, so you usually need a cleaner to loosen it first.
Bug splatter is a mix of insects and organic residue that bonds to paint, especially on the front of the car. Detailers often treat it with bug-safe cleaners and allow dwell time so it can be removed without excessive rubbing.
downward economy
"...there's no doubt that there's plenty of things that are affecting other than just what we have talked about six months ago of like the downward economy really starting to happen."
When the economy is going downhill, people and businesses often spend less money. That can mean fewer car detailing jobs or customers shopping harder for deals.
A “downward economy” usually means consumer spending and business revenue are tightening. In detailing, that can translate to fewer discretionary services and more price sensitivity.
solvent
"...use products, which they've been able to do that are the cheap solvents, right? One of them is EB, right?"
A solvent is a chemical that helps dissolve things. Detailers use solvents in cleaners so they can lift dirt, oils, or grime off surfaces more easily.
A solvent is a chemical liquid used to dissolve or break down other substances. In auto detailing, solvents are often used as parts of cleaners, degreasers, or chemical blends to remove contaminants from paint, glass, or interior surfaces.
price hikes
"...there's going to be shortages. There's going to be price hikes. There's going to be all of these different things that are affected."
Price hikes mean prices go up. If chemicals and other supplies cost more, detailing businesses either have to charge more or find ways to spend less.
“Price hikes” refers to rapid increases in the cost of goods, driven here by transportation issues, shortages, and supply chain disruptions. For detailers, higher chemical and fuel costs can quickly squeeze margins unless pricing or purchasing strategy adapts.
certified coatings
"[843.0s] says, hey, this was such and such product that you're looking to get certified for. ... [927.9s] The certifications aren't really real. [934.9s] Yeah, you're a long way from the days of certification."
Some coating brands offer “certification” so installers can advertise they’re qualified. The point being made is that certification doesn’t always guarantee the coating will be applied correctly.
“Certified coatings” refers to paint-protection products (often ceramic or similar coatings) that installers claim are applied under a certification program. The discussion here questions whether those certifications actually correlate with better workmanship, since the installer can still mess up the job.
sanding cars
"if you didn't, you were sanding cars, you know, and even the certifications back then, you know, we had a huge incident here in Vegas where quote unquote somebody went to a certification, didn't do anything."
Sanding is when you use sandpaper to smooth or remove the top layer of paint/coating. If a coating job goes wrong, sanding may be needed to fix it before redoing the finish.
Sanding is a corrective paint process used to level out defects or remove failed coating work. In detailing, it often means the surface was not prepped or applied correctly, so the installer has to remove material and start over.
good, better best system
"No, I mean, you know, we always talk about the good, better best system and largely very few businesses operate that way in the detailing space, which is, is unfortunate."
It’s a way of selling detailing services in three levels. “Good” is the basic option, “better” is a step up, and “best” is the most complete package—so customers can pick what fits their budget.
The “good, better, best” system is a service-packaging strategy where you offer three tiers of detailing options. Each tier is priced and equipped differently so customers can choose based on budget and desired results, while the shop stays organized and profitable.
package perspective
"Most of the businesses struggling are not organized from a package perspective or an offerings perspective."
Instead of selling random services one at a time, you group them into clear packages. That helps customers know what they’re getting and helps the shop run more smoothly.
“Package perspective” refers to structuring your detailing offerings as defined bundles rather than one-off services. This makes it easier for customers to understand what they’re buying and for the business to estimate time, materials, and pricing consistently.
easy ways for people to get in
"Most of the businesses struggling are not organized from a package perspective or an offerings perspective. And so they don't have easy ways for people to get in."
It means making it simple for new customers to start with you. For example, offering a smaller/cheaper package so they can try your work first.
This phrase points to reducing friction in the customer journey by offering clear, accessible entry points. In detailing, that often means lower-tier packages that let new customers try the shop before upgrading to higher tiers.
flashing
"If you see it flashing entirely too quickly, you're just laying it onto them. Flashing and then I think it's also why you're wiping."
“Flashing” is when the product starts to dry almost immediately after you put it on. If that happens, you usually have too much product or you’re not spreading it evenly enough.
In detailing, “flashing” refers to the moment a coating or dressing begins to dry/evaporate quickly after application. If it flashes too fast, you’re likely applying too much product or applying it in a way that prevents proper leveling before wipe-off.
30 something
"I wasn't putting on five to 10 drops. I mean, I need 30 something, right? I'm sitting there letting it."
They’re talking about how much product they used to put on. Using the right amount helps the product work the way it’s supposed to instead of drying too fast or leaving residue.
The speaker is describing a specific “load” amount they used to apply (roughly “30-something drops”) before switching to a different dispensing method. This highlights how product quantity affects performance—too little can under-apply, too much can cause flashing and residue.
one detail a day
"Can you scale your business doing one detail a day? ... so it's a good goal to be doing at least one detail a day as fast as you can,"
“One detail a day” is basically how many full car cleanings you can finish in a day. It’s a simple way to measure how efficient your setup and process are.
“One detail a day” is a throughput benchmark—how many complete detailing jobs you can finish in a day. It’s often used to gauge whether a shop is operating at a baseline level of efficiency versus a scalable production model.
misunderstanding of scale
"This is where we get into, I think, just a misunderstanding of scale, ... But if you're years into this and you're asking that question ... it's just a fundamental misunderstanding of what scale means."
They’re saying the question mixes up two things: getting faster versus actually growing your business. Real growth usually requires systems and more capacity, not just speed.
The episode frames the core issue as confusing “working faster” with “scaling.” Scaling is about capacity and repeatability (process, staffing, and setup), not just squeezing more time out of a single detailer.
scaling
"You know, scaling means you are going to be doing a lot of work with multiple team members, and that's what scaling means. So if you're not doing one detail a day, then your first level of scale is to get to one detail a day, then two, then four, then 10, or whatever you want to do."
Here, “scaling” just means doing more work over time. In detailing, that usually means getting your workflow and team set up so you can handle more cars per day.
In a detailing business context, “scaling” means increasing capacity and throughput—often by adding team members, standardizing processes, and moving from one job per day to multiple jobs per day. The host is pointing out that many people use the word vaguely without understanding what operational changes it actually implies.
marketing and sales
"Yeah, I mean, marketing and sales. And it's the least asked question in our whole business is how to market and sell more."
The host frames “marketing and sales” as the core lever for getting more customers into the shop. They argue that it’s the least-discussed question in the detailing business, even though it directly affects booking volume and revenue.
solo operator
"Yeah. I mean, if you want to be a solo operator, it's not a bad plan. I mean, I'm certain I could take down my company and people and do one,"
A solo operator is basically a one-person detailing business. You do the work yourself, which can be simpler, but you can only take on so many cars.
A “solo operator” is a single-person detailing business that performs the work themselves rather than hiring employees or subcontractors. The tradeoff is lower overhead and more control, but limited capacity compared to a scaled team.
mobile detailer
"Okay, final question because you're a mobile detailer. And I know we can't just like say, and you've, you've talked about it before, of your setup and why it's, you've, you've chosen a truck."
A mobile detailer is someone who details cars at your house or workplace. They have to be organized so they can set up fast and finish jobs efficiently.
A mobile detailer is a car detailing business that comes to the customer’s location instead of working out of a fixed shop. Efficiency matters more here because you’re managing setup, travel time, and teardown between jobs.
Red Bull
"I mean, we see a lot of people not moving quickly. [2513.4s] Is that like a Red Bull? Yeah, I mean, it could be."
They’re joking about using an energy drink to work faster. In real life, being fast usually comes from being prepared and organized.
This is a humorous reference to caffeine/energy drinks as a way to “move quickly.” In detailing, the real driver of speed is usually workflow design (staging, sequencing, and tools ready), not just energy.
hour job take three and a half hours
"[2527.3s] detail a car and their business slot. [2529.3s] And they go, that guy buys for me and they watch what should be an hour job take three and a half hours. [2535.8s] Why does it take three and a half hours?"
This highlights a common detailing business problem: labor time creep. When a job that should take about an hour expands to several hours, it usually points to workflow inefficiency, poor staging, or inconsistent execution.
efficiency
"If you don't have the urgency to do things as quickly and as efficiently as you should, [2823.9s] you're already behind the eight ball. Because the only way to get more cars in during the day is more team members working more efficiently, working quicker."
Efficiency just means doing the job faster without cutting corners. In a detailing shop, it helps you finish more cars in the same amount of time.
In detailing, “efficiency” means completing the same quality of work with less wasted motion, time, and effort. The hosts connect it to throughput—getting more cars done in a day by improving workflow and team coordination.
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