Adaptive motorsport means changing cars or controls so people with disabilities can still drive and race. It uses special equipment to help them control the car safely and easily.
An H-Pattern gear lever is the stick you move to change gears in a manual car. It moves in a pattern like the letter H, and you use a pedal called the clutch to help change gears smoothly.
The clutch is a pedal in manual cars that helps you change gears by disconnecting the engine from the wheels for a moment. You press it down to switch gears and then let go to move the car.
It's a day where people who have served in the military get to drive or ride in really fast and cool cars on a race track, which helps them have fun and feel supported.
The Lancia Integrale is a sporty car from Italy that was very good at rally racing. It has four-wheel drive, which helps it drive well on different surfaces.
Off-road trialing is a type of car sport where people drive on rough dirt or rocky roads to test their driving skills and their vehicle's ability to handle tough ground.
A Unimog is a strong and tough truck made by Mercedes-Benz that can drive on rough roads and carry lots of people or stuff. The 1965 model is an older version that many people like for its cool look and usefulness.
Auction sites are places where people sell cars to the person who offers the most money. Car fans use them to find special or rare cars.
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I'm Matt Pryor and this week I'm talking to James Cameron, who's the CEO and founder
of a charity called Mission Motorsport.
Please enjoy the pod.
Well, I'm delighted to say that I am joined by James Cameron,
founder and CEO of Mission Motorsport.
James, welcome to the podcast.
Thanks very much indeed.
Where are we today?
Oh, I love this place.
We're in, well, we're in Bista, very local to you.
But of course, we're in Bista Motion.
We're in the bit called Bista Heritage.
And we're in the bit of Bista Heritage, which is the Haggerty community space that they've got here,
where they're hosting a lovely Mission Motorsport event today that we run regularly throughout the year.
For those who don't know, I imagine most people listen to this,
we'll have heard of you and we'll have heard of Mission Motorsport.
But for those who don't, tell us what it is.
Directly, a couple of films, you know, that sort of thing.
Do you get that on social media?
People dropping you a note, going, I hated that film you did.
No, I don't know.
I think people tend to realise, but it is one of those, yeah,
I bet you've never heard this joke before.
But they always quote the wrong films, because I love James Cameron's work,
but absolutely for me, you know, The Abyss, The First Terminator, that's where it really was.
But now my background is I was an army officer who did 17 years,
I was in the Royal Tank Regiment, and when I was serving actually,
I founded a service charity, and when I left military service,
I then subsequently found myself running it, terrifyingly, for coming up to 14 years,
which feels like a very long time.
But it's an absolute joy, and it continues to develop and evolve as an organisation,
and that's very much sort of, I don't know whether it's kept me out of trouble,
but it's definitely kept me engaged.
And what does it do?
Mission Motorsport is one of the avenues of recovery sport,
but it's there for those who've served and their families,
and that's a really big audience.
We've got about 2 million veterans in society, plus their families,
that's a huge audience, but we do sports recovery.
So we focus our efforts on those who are most in need and where we can be most impactful.
We can get the biggest bang per buck for charity spend.
The charity's called Mission Motorsport.
We do very little actual motorsport.
It's all about that love of machine and using it to help people on a journey of recovery,
because ultimately, we're trying to make people successful civilians,
and a successful contributing part of society.
The tools that we use for it tend to be four-wheeled in the main,
but we've got just trying to spread positive influence as much as we can
and connect up people who are part of an armed forces community
to people who love automotive and love things with wheels
and to use that as a tonic for recovery.
Do they come to you? Do you find them?
A mixture of both. Some come to us because we do do some shiny things,
and that's important to come and attract people and to get them off the sofa and engaged.
The wounded injured and sick, I think people understand that sort of help for heroes narrative,
and people particularly think about amputees from Iraq and Afghanistan.
But mental health is the thing in which we spend most time and effort.
We never really struggle with people with physical disability
within reason, because motorsport and motoring are completely adaptive.
It's just engineering, and it's only convention that tells us that it's a
H-Pattern gear lever and a clutch brake and accelerator in a certain order.
You can drive a car using a PlayStation controller,
so people are pretty familiar with that.
Physical disabilities, yeah, absolutely we cater for and help people who are on that journey,
but the mental health piece is the biggest bit, which underpins all of it.
Some people arrive because of the shiny stuff,
so a week on Monday we're running an amazing event called the National Transition Event at
Silverstone. Downstairs, when we take over the whole of the wing,
fill it with armed forces communities who are there supporting others who are coming
along behind us, driving networking and behaviors that actually aren't common in the military.
But downstairs, we've got a thing called the Troops Track Day.
We'll have a hundred amazing sort of sports and supercars that are taking people out on the
GP circuit where they see Lewis Hamilton, Lando Norris, race and win on GP weekend.
You use things like that as the attraction tool, and that makes, if it breaks,
the traction of the safer and people come along themselves.
Others are brought to us by defence directly through those who are still serving,
who are on some kind of a recovery journey to help them with that.
Some get brought by friends, some get brought by their spouses,
led by the ear roll as they're sort of dragged towards positive pro-social behavior that's
all about really kind of helping them. So we get people referred to as all sorts of routes.
You say there's people downstairs doing stuff that is behavior that doesn't come naturally
to them in the military. Is that because they don't? Why is that?
Well, the tools of HR that are used most often for hiring are the CV and performance-related
interview. And the CV is entirely written in the first person when you're talking about yourself
and how fabulous you are and the things that you've done and how great it is. In the military,
they're drumming out you talking about I from week one, day one training.
And instead the languages of we and what you're doing as part of a collective,
rather than you singling yourself out as going, you know, I was the best.
So I commanded a squadron of the Royal Tank Regiment. It would feel really counter-cultural
for me to go, yeah, absolutely. I was the finest squadron leader the Royal Tank Regiment
has ever had. The people who were serving at the same time as me, I was head and shoulders
above them. And for everybody before or after me back to 1917, you know, I was a glowing example
of the of the brief. It's horrible and counter-cultural and genuinely gives people difficulties
because they've never done an interview. They've never but they've never written about themselves
in the first person. You just you don't do it for annual reporting, you don't do it for promotion
reporting. So they culturally actually lack the language of being able to talk in terms that
everybody else is ingrained in from the moment that they sort of leave school. They've had a
very different sort of journey. They are less likely to have a degree, more likely to have
significant life experience of things that other people don't get to do. But it's very easy to
feel out of place and out of water when you are leaving one really all-encompassing culture
and being dropped into the civilian world that lies behind. And some people,
some people need some help. The vast majority go on and do absolutely extraordinary things. But
I think thanks to the IRA, they're almost invisible to society. And that's a really
weird thing. In the Second World War, we all, everybody understands what war is. But the IRA
from the 1970s onwards changed our language and it changes society in the way that we think about
things because we hid service from society. So the Second World War era, people had, we still
had rationing in 1953. We sent our kids to the far West Wales in order to be educated for their
safety because they were literal Nazis in the skies above our heads who were trying to kill us.
The whole of the UK experienced deprivation and the harshness and the tension and stress that
comes with that. Whereas in later life, we had these sort of wonderful benefits of the Cold War,
largely saw people serving overseas, so they weren't physically seen. And because of the IRA
threat, domestic terrorism threat, you didn't know if somebody served. So if you and I met in a
pub and you go, what do you do for a living? I tell you all sorts of things that weren't,
I'm serving in the army. And when I first started, that was kind of the way things used to be. So
the 70s, 80s and 90s, you've separated service from society. And we all know what a war is. But
if you say the war, oh, he's talking about the Second World War, he's talking about the Great
War, that was the one before it. And so when you talk about a veteran, we all tend to think about,
we tended to think about that older, the greatest generation that fought in that.
And so we're on earth with all of the people who had served in the interim con. And when they left
the military there, ID cards were taken off them. And they definitely didn't put it in their LinkedIn
profile. And off they went and they forged careers after the military, but they're almost invisible
to society. So when you think about who's a veteran that I know, the chances of you contextually
knowing somebody who lives near you, drinks in the same pub, all of the rest of it is dramatically
reduced. And we need to reconnect that a bit. Help for heroes were extraordinary because they
captured the country's sort of zeitgeist around the Afghan and the Iraq era stuff. But it was
very much about those who were most in need, who'd had a really terrible experience, who were wounded
in some way, and it was awful. And we tend to, if you're a BBC scriptwriter and you want to write
a veteran role, a contextually on, then you go down a tick list of going, yeah, okay, so
real difficulties are fitting into society, perhaps alcohol abuse, domestic abuse and PTSD.
I'm like, I've got that t-shirt. But I wasn't left with that. I think the thing that we're left with
is post-traumatic growth. And that's not talked about or reflected in the same way.
What is post-traumatic growth? Well, if we physically train you, literally break muscle
putting yourself through stress, and it builds back stronger, because you've experienced that
tension, that trauma, you become stronger and more able to be able to be broad and cope with
things. And for my own personal experience, I mean, I was, I'm clearly a product of my genetics
and they're not bringing in leads. I remain blunt to an absolute fault, much to the agony of, you
but I'm also really shaped by 17 years in the army and what that kind of did for us.
And it's not for the worst in a lot of ways. You're enriched by that. If you leave a soft
and sheltered existence, you tend to be more selfish in your outlook. You've got less empathy
for the plight of others. Whereas if you've experienced some of that and you've seen some
of those things and experienced it yourself, you're much more likely to have a different view on life
that could be really positive. And post-traumatic growth is my overwhelming personal experience,
but also the tens of thousands of veterans that we've actually seen through the charities programs.
And these people are awesome. I've got the easiest job in the world because I bask in their
reflected glory. They are incredible and they never cease to amaze me. And I've got the easiest
job in the world because all I do is just try and seek to use the levers that I can to shine a
light on them so that people can go, yeah, they really are. They're brilliant. And that's very
rewarding. Do some of them have skills they don't know are as useful as they are?
Totally. And they're almost incapable of talking about themselves in certain positives.
Everything is very sort of self-deprecating. I mean, the ridiculous thing about that whole
not writing about yourself in the first person, the only time you would do is for me was when I
was ordered to write an article for Tank Magazine, the sort of regimental journal. You're like,
oh, God, really? And you had to write an article. And if you'd quoted yourself in it or put your
own name in it or worse, there was a picture with you in it, your peers would crate you. So you would
actually get fined to create a booze for showing off. And so, yeah, coming from that kind of culture,
you tend not to be that brilliant at sort of going, yeah, absolutely. I've done, you know,
extraordinary things. And there's one guy, we're here in Bista, which was the home of the pioneer
call for many years. There's a guy I met called Gary Dunning in my last posting. And Gary was an
extraordinary bloke. He was also one of the most self-deprecating people I'd ever, ever met. And
he was in a temporary position. But you tried to get him to explain what he did. And he's like,
yeah, no, I'm RCMOs assistant at HQ Arc. Well, okay, hang on, let's pull that apart. What does
that actually mean? Because he'd tell you he's a pioneer. So he digs trenches for people to have a
pee in. You know, if you if you're really boiling down what the pioneer could do at the least
attractive level, then yes, it does that. And the job he was doing at the time was.
So I said, okay, so you're the, you're the HR managers, director, assistant for a NATO headquarters
of how many people and he's like, it's 400 and tiddly bomb. And you're like, okay. And how many
of those are you responsible for? And he's like, well, I deal with all of the NCOs and stuff. So,
you know, it was then a subset of like 100 and tiddly bomb people. And how many different trades
are they from? And it was 20 something different trades and avenues and all the rest of it. Okay.
And what do you do for them? Do you give them advice on their careers? Do you give them feedback
on stuff? Do you load them on courses? Do you help them with that? Yeah, all of those things.
Brilliant. What's the RCMO's name? And he looks at me like I'm daft like, sorry, the
the careers management officers, his boss's name. And he looks at me and he goes,
well, you know, it's gapped. I'm like, okay, so you're actually stepping up, you're filling in for
the guy does the hole. He's like, yeah, how long have you been doing that 18 months? Wouldn't have
even thought to mention it. But you put that in civilian terms. What the guy was doing as a bloke
who would tell you that his job is to dig trenches was quite extraordinary. But he doesn't only lack
the language to be able to talk about it in terms that an HR person would understand. But he culturally
would not for all of the reasons of why he just wouldn't recognize that that was extraordinary
and unusual. And I know it's not all about jobs, but is the car industry
aware and receptive? And the the charity began in 2012. We an extraordinary thing happened in 2014,
which is the first Invictus games. And we I had mates in Jaguar Land Rover.
And in powertrain in Jaguar Land Rover at the time, I think they had the best part of a
remew battalion of reservists who were working in powertrain. But it was incredibly difficult
to get people into jobs there. It was like it was lit camel through the eye of the needle,
they had to have a degree, they had to fit the right profile, regardless of any military experience.
So it was possible, but only with a minority of people. And there were some real frustrations
of people who who failed to fit through that needle for various reasons where you could just see
the quality that was being lost by by the company that was filtering them out without
realizing it. The first Invictus games happened, and we were parachuted in at the last minute to
help with a thing called the driving challenge, which was basically an opportunity for one of
the sponsors, Jaguar Land Rover, to put vehicles alongside competitors and things like that.
It was wonderful. Nobody knew what Invictus would be like, and it was extraordinary,
it was life changing for so many people. And as JLR reflected on how well it had gone,
I'd been invited to the wrong after action review and had ended up in a much bigger
boardroom up in Whitley instead of, I think I was supposed to be in an operational after
action review in Gaiden, and interrupted the chap who turned out to be the HR director who
was busy reassuring the CEO that JLR were absolutely committed to hiring those who'd served.
And I interrupted him, so it was really interesting you say that because your HR
procedures are custom designed to exclude service people and you don't realize you're doing it,
and at which point all went very quiet and everyone turns around the looks like, what the hell.
But I had the opportunity to explain ourselves, and I'm incredibly proud now that Jaguar Land
Rover, one of those companies that really took it seriously. And since the first of January 2015,
more than 1,600 veterans have been hired by that company. And that's extraordinary. It's
extraordinary that they know, it's extraordinary that they count, and it's extraordinary that they
care. And they've achieved it. Actually, we don't do that work for them for more than 10 years. We
have been instrumental to help run their Armed Forces Engagement Program, but what we did was
harness the veteran community within that company itself, so that when a Navy CV landed in front
of them, it's very difficult. I'm in the Army, so I don't know what the Navy ranks are. I faintly
know that they've got pointy ships and flat top ones, and that's about the limit of my,
some lean in and out. I quickly get lost. So I couldn't add value to that. So what hope as
an HR professional got of learning all of the ranks and complexities of our military.
But if they know where to go within the company to go and find somebody who would go,
oh yeah, hang on, you need to have a chat with this. And chances are they've applied for the
wrong job, because they don't know what a level four engineering test supervisor bracket's omissions
is. Is that a Lance Corporal's job or a Brigadier's job? I don't know. If I don't know,
the Lance Corporal and the Brigadier haven't got much hope. So they've probably applied for the
job on the basis of a couple of keywords, my safe project management, location, salary,
but otherwise it's a bit of a swag. But if you've engaged your veterans within the company to be
able to go, actually, there's somebody who's really we're talking to, but they've applied for
the wrong job, they really need to be over here, then you have got the opportunity as a company
to tap into talent that otherwise you might have overlooked. And that's been something that the
automotive industry has wholeheartedly embraced. With the support actually of SMMT, Society of
Motor Manufacturers and Traders, from 2019 and taking it seriously, there was a mission automotive
initiative across the automotive industry. And it means that we've helped lots of companies to do
this from, yes, the biggies, all the way down to the SMEs who through the advocacy of their industry
body find out that you don't pay national insurance contributions as an employer for the
first year of somebody who has just left the military. And they don't find about that from
the government because who listens to the government's sort of detailed bits on anything.
Small Bob's widgets of Peterborough doesn't, but they listen to SMMT because they pay money to SMMT
to harness best practice from elsewhere. And if that helps save a company six grand, which results
in a veteran getting a opportunity that perhaps they otherwise wouldn't have had, then we're
nailing it. And we're helping British business as well as those who serve the country.
Is it hard? Yeah, it's, well, I've been helped by having this sort of religious fervour, which has
been really helpful. There's only so long you can sort of do that. But the joy of my job isn't
the big things. I mean, we've done stuff with the Royal Foundation. We've done things with,
you know, obviously, Invictus is really exciting. And we've got Invictus, which is coming
back to the UK for the first time next year. It will be in Birmingham 10th to the 17th of July,
2027. We will be hosting an Invictus Games back in the UK. And that's huge and wonderful and
exciting. And there's lots of great stuff that kind of comes with that. But it's the little
wins that keep me alive. They're lovely. And today, we've got a four by four event on here,
low level edge of the airfield, you know, stuff with someone's conveniently dug some holes,
which, you know, we've just been out watching Land Rovers and Aerial Nomads, you know,
find their way in and out of. But the conversations which are happening in here are wonderful,
because we've got some volunteers who are coming in who happen to be really good in IT.
And we've also got some beneficiaries here who happen to be in real need of a job
in that exact thing. And it's the conversations that are happening in the round
are absolutely joyous. And the families that come together for these things are lovely.
That community bit, I adore it. And that's, yeah, that's the real lifeblood.
Do you have you noticed a change in
the kinds of people and the kinds of conflict they've been involved in, the kinds of service
they've been involved in over the past 14 years? Yeah, absolutely. And it's a real responsibility
for us and for me to make sure that are the things that we're doing not right for
how we were in the past or even how we would have liked for us to have been in the past.
But that we're relevant. People do look out and there's sporting elements of it. I mean,
there is a real broad spread of what we do. And I'll talk in grand terms about sort of
changing the way society perceives veterans. And that's really moving some big levers in society.
And at the other end, you've got people who are driving here for the first time on hand controls
in a field on the outskirts of Bista. That's quite a big spread of stuff.
But we've got to make sure that we are attuned to the needs of our audience. And from 2012,
you know, where you've got people who had lost limbs within that calendar year,
people who've still got sand behind their ears coming back from Helmand through to now,
they don't look the same anymore. They are more bearded, he said sat here with a beard.
They are fatter, he says sat here putting more pressure on the chair than I would have a few
years ago. And their needs are different as you go further down the line. And the mental health
piece, there's a real lag to that that you don't necessarily see straight away, but you then
subsequently see popping up down the line too. And the families, how do we meet the needs of
those two? I'm really proud that we've gone from 8% females on a lot of our events to last year in
in 2025, we were at 24%. And that's because we're we're engaging families much better than we
we have in the past. And we've got an offering that's that's also helping the spouses to
because if you can make the whole family work, and you can make that piece work, it makes the
individual much more likely to succeed, because they've got all the stuff around them that helps
make you a complete person. Should we talk cars? Yeah. When did you what when how?
If this was a job interview, which I clearly have got no experience of doing, and they go,
well, you know, what are your weaknesses and your modesty, or honesty, that's a weakness.
I don't give a shit what you think is lovely. I think my honest one would be cars. Yeah, man,
yeah, I've always loved automobiles. I'm still, if I could have all of the money that I've wasted
on cars, I would waste it on the car. I mean, that's 100% true. And so I think I've ticked,
I've ticked a lot of boxes along the way of stupid things, which I've owned, crashed, had to
rebuild, rototip seals, you know, pretty much everything I've had an Italian. The only thing
I haven't had a, I haven't had an Alpha, but I have had an Integrale, and I have had a Maserati
and a V8. So I think I, you know, I tick those. Landrovers have been a bit of an affliction because
when I was a student, the only motorsport I could afford to do was off-road trialing,
which you could do in something which you could also drive as your daily. Now, by the time I
left university, I'd stretch that to a bit of an extreme, and I had a 1965
Unimog X-German Army crew cab. Yeah, that's cool. Yeah, it didn't have a roof, perfect
student set of wheels. You could fit 32 people in it in the centre of Newcastle when they won the
league. We drove to Holy Island when the tide was in. Yeah, it was glorious. I swapped it for a
1978 Camaro, which I nearly, that was nearly the car that I turned up to Sandhurst in that would
have just caused apoplectic rage, I think, amongst the household division. I think I've only personally
owned, I get away with it a little bit through Jude, my wife, but I've only ever owned one front-wheel
drive car, so rear-wheel drive, okay, four-wheel drive stuff, and that was really my thing.
And I've done a lot of racing. I've been lucky enough to do it over the years for various people
and alongside various people, and it was that love and knowledge of motorsport that when I was
coming back from Afghanistan in 2012 and saw this proliferation of sport being used for fantastic
good, and you see things like Invictus come out of it. Motorsport was being used, and it was
like the Wild West, there were people doing all sorts of things and causing more harm than good,
in some cases. Spending their own money, crashing, doing things that were way beyond
where they should have been, or getting extra bits, sawn off them as a result of an infection
they've received because they're out hill rallying because someone's told them they're a hero and they're
going to go and do Dakar. So people make, cars are shiny things, so people make emotional decisions
instead of rational ones, and if we are to use them as the powerful tool that they can be for
positive good, then it's got to be done responsibly, and that really manifested itself in the charity.
So, yeah, that responsible use of something that's really emotive and cool is kind of where it is.
But yeah, when I'm not in cars or when I have a spare moment, I am on the auction sites,
where I'm reading various bits and pieces, or I'm listening to automotive podcasts,
all of the rest of it. My wife's largely given up on me as a sentient human being,
but she quite likes a quick motor too, which is one of the reasons why she tolerates me.
Excellent. I've got one last question here, because I know I've seen you talk about this before.
Some people say, here's a picture of a tank, and you go, that's not a tank.
For the listener, what's the difference between a tank and not a tank?
So everybody thinks that anything on tracks is a tank, or anything armoured on tracks,
therefore, is a tank. But there's lots of, if we're really talking about tanks,
then it's a main battle tank. And a main battle tank is not there to transport people from A
to B, and its main job is actually destroying other tanks. And yeah, big turret, big gun,
but used in the direct fire role. So there's other things that look like artillery pieces, which are,
yeah, for the sort of chaps who like to go to war, where you have to send your laundry forward,
that's for them. Anyone in the artillery now hates me, more than I would do.
But yeah, main battle tank is absolutely, is a front line kind of thing.
And scorpions and simeters and things which fit in your garage are not tanks.
Oh, really? No, no, no.
Super. James Cameron, thank you very much for your time.
Thank you so much.
Thanks for joining us. Steve Cropley and I will be back on Wednesday with our regular
My Week in Cars podcast. Meantime, thanks to our sponsor Anderson,
and their Splendid Chargers search for Anderson, contact them and let their concierge service
do the rest. See you next time.
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Howdy, howdy ho, and welcome to Fantasy Fan, fellas. I'm Hayden, producer of the Fantasy
Fan Girls podcast and your resident lover of all things Sanderson. And I'm Steven, your bookish
internet goofball, but you can call me the Smash Daddy. And we are currently deep diving Brandon
Sanderson's fantasy epic, Mistborn. But here's the catch. Steven here has not read Mistborn before.
That's right, hey, hey. So each week you'll get my unfiltered raw reactions to every single chip.
And along the way, we'll do character deep dives, magic explainers, and Steven will even try to
guess what's next. Spoiler alert, he'll be wrong. News flash, I'm never wrong.
Episodes come out every Wednesday and you can find Fantasy Fan, fellas, wherever you get your podcasts.
About this episode
James Cameron, founder and CEO of Mission Motorsport, shares how the charity uses motorsport and motoring to support recovery for veterans and their families. Drawing on his military background, Cameron explains the focus on mental health and the challenges veterans face transitioning to civilian life, including cultural differences and invisibility in society. The conversation highlights how adaptive motorsport activities and events like the National Transition Event at Silverstone help engage and rehabilitate wounded, injured, and sick service members. Cameron also discusses the broader impact of reconnecting veterans with society through shared automotive passion.
On this week's bonus podcast episode, Autocar Meets, Matt Prior talks to James Cameron, founder and CEO of the charity Mission Motorsport.
James has been running the charity, assisting former service personnel and their families through sports recovery, for almost a decade and a half. "We're trying to make people successful civilians," he tells us, as the pair talk about the charity's work, James's love of cars, and what makes a tank a tank - it's not as straightforward as you might think.
Our regular podcast, My Week In Cars, will be back each Wednesday hosted by Prior and Steve Cropley. For more, and for all things Autocar, join us at autocar.co.uk.