BONUS EPISODE - Overland EXPO Wrap up w/ Joe

BONUS EPISODE - Overland EXPO Wrap up w/ Joe Subie & YOU! · Nov 3, 2025

Annotations will appear as you listen

0:00

38:41

Car

Ford Excursion

LIVE

Hello, everybody.

I guess I'm going bonus episode crazy because this is another one within two weeks.

I think this is the third one because last week I had one on Wednesday and then one on

Friday and then now this morning.

I decided to do a bonus episode today in lieu of the Subi Scoop because I wanted to get this

episode out as soon as possible before we get too far away from the end of Overland Expo.

I had Joe on from Subaru again because we talked about Overland Expo before the events

and then now I wanted to have a wrap up and get his thoughts on his overall experience

of Overland Expo after all of them were completed.

So that's what this conversation is, is just me and Joe talking about Overland Expo and

the overall experience.

What his takeaway was, feedback that he received, feedback that I got and then what my experience

was and just kind of an overall general wrap up of the whole event.

And so we're looking forward to Overland Expo next year.

This is going to be really fun and we talk about some things that they are looking to

do differently and to potentially add.

So there's some ideas that are going on and then there's going to be some brainstorming

later on, probably late November or December to start making some real concrete plans.

But before we get into the episode, I want to just say a few things.

One, go check out Dirt Subis with my buddy Ben.

He's been doing episodes over there as well.

So it's some more great Subaru content and podcast format.

Also wanted to say if you haven't done so, please go subscribe to the Subi and you YouTube

channel.

I would really appreciate a subscribe there and a follow.

I'm working to put together some more content.

I have one video from Overland Expo East that I put up and then I'm going to

have already put together a video for Overland Expo Mountain West and I will be working on

other videos from the other Overland Expo events that I attended.

I'm also going to go back and put in some videos of past experiences that I've had

with, you know, going off road, going out of town and things like that.

So be looking for that as well.

Another thing that you can do to help support the podcast is to join Patreon.

Patreon is just a way to help support creators.

So if you're consuming content and you enjoy what they're doing, then Patreon is just a

way to help support them in their journey of creating that content and also, you know,

a means of helping it to continue on.

So it would be greatly appreciated.

Thank you all so much for all the people that have joined Patreon and thank you

for those who have subscribed to the Subi and you YouTube channel.

And lastly, before we get into this episode and this conversation, if you listen to the

podcast via Apple podcast, please go rate and write a review because then I will read

the review and it also shows up on the website.

So that's kind of cool too that the website that I use now is tied into other channels

and it automatically puts information on the website, which I really, really like.

So that's a really cool feature.

So I want to say thank you to everybody who has been around since the beginning of the

podcast and then also for those who have joined along on this journey.

It's been a pretty fun and incredible journey.

I've met a lot of people along the way.

I've had a lot of episodes and just so excited to still be able to do this and excited

to talk to more people.

Please look out for the new episode next Monday, which is going to be episode 215.

So we're moving along with the episodes and the 200s.

But anyway, enough of all of this.

We'll go ahead and get started with this conversation that I had with Joe from Subaru

of America.

Yeah, happy Halloween to you too.

We missed you, Joe.

I missed you guys.

It was so bummed I couldn't be there for the last hurrah.

Yeah, Virginia was actually really good.

Yeah.

In some ways and other ways the event as a whole was kind of, I don't know, it

was like, I know it wasn't as big, not as many vendors and everything.

So that was different.

Yeah.

So it was definitely the lowest attended event out of the series, which I kind of

knew going into it.

So I wasn't super surprised by that.

But I don't know if it's more or less than last year.

I don't have those metrics yet.

Oh, OK.

Total attendance.

Yeah.

Well, cool.

Let's talk Overland Expo.

I'm excited.

Yeah.

Yeah, so I mainly just wanted to ask you about like, so take it back to the

beginning of before even the pilot last year of like when you started even

thinking about considering Overland Expo.

How did all that come about to even go last year and do the pilot?

So early 2024, I guess it was.

We had a few ambassadors approach, Sean and myself, and essentially ask if we

could help support them to attend the event and have some sort of Subaru presence.

So that's really what kicked off the conversation was a few select ambassadors

that brought it to our attention, gave us a little rundown of what the event was.

And, you know, it kind of took off from there.

OK.

So what kind of planning did you have to do for last year when you did the pilot?

And where was that again?

The pilot was in the Pacific Northwest location in Redmond, Oregon.

And we were just really casual attendees at that point.

So we selected a small booth space just like any other consumer.

And we worked with the ambassadors to map out which cars would come,

how we would display them in the space.

And, you know, what kind of giveaways we wanted to provide consumers as they came

through, which was great in theory.

But when we got there, the space was way smaller than we expected.

And we ended up like cramming way more into this little space than we wanted to.

And things like shade structures that we all thought were going to be perfect

and look great just were a total failure.

So it was definitely like a scramble to the last second of that one.

But all good learnings, right?

That's the name of the game.

Yeah. So what was it about the pilot that made you decide, OK,

we can do this in 2025 and make it work?

We saw a ton of dogs, like a ridiculous amount of dogs.

So I think that was indicator number one that we really needed to be there

just because of the sheer amount of dogs that we're running around.

And then so many people kind of taken off guard by the presence of Subaru there.

And specifically the way the vehicles were accessorized and equipped.

I think just really took them took them off guard because they really weren't

thinking about Subaru in that way.

They weren't expecting to see a Subaru outfit in overland gear.

And so when they saw them and they got to talk to the owners of those vehicles,

you know, we saw some real magic unfold between the different consumers.

And that was a clear indicator.

We just send more people to get in front of. Yeah. Yeah.

So then what kind of like planning and preparations went into effect for 2025

and getting on the, I guess, like the roster for being at each of the events?

You know, a lot of conversations with Overline Expo,

once they found out that we were interested in joining as a title sponsor,

they were pretty much reaching out weekly, just trying to see how they could help us

walking through the different booth options at each stop

and just trying to come up with a plan on how we would we would show up.

But then that led to the discussion of how are we going to support the event itself?

Like it can't just be me and a few others showing up, trying to set up

this entire space and experience.

So we had to go look for a vendor that we thought would be good

at these types of experiential events.

And one that we thought could really take our vision and transform it into reality.

So that led us to an RFP process where we put some bids out for a few different partners.

And ultimately, G7 was our winning partner that had the best vision,

the best idea, and we knew could bring everything to life.

Had y'all worked with G7 before or was this the first time?

That was our first, yeah, first time.

OK. Yeah.

How do you feel that they did overall with the event

through the year and the different locations?

They killed it.

I mean, the the structures that we had in place at the event

were really difficult to transport and assemble.

So the fact that they were able to bring these on site

and make them look perfect each and every time, I was really blown away by that.

And even the craftsmanship that went into the the materials

and all the the display items, you could just tell a lot of thought

and care was put behind it.

So that in itself was was a huge win.

And then the staff, all really hardworking,

went above and beyond for everybody.

And any time there was a suggestion or any sort of feedback

to improve it after each stop, they just jumped at revising the plan

and seeing what they could do to make the experience better for us.

Yeah, they did a really good job.

I mean, everything that was set up there,

like you said, the structures and then the just the craftsmanship

and the way that everything looked, everything looks so nice.

And I got a lot of really good feedback from people

asking them, you know, what they thought of the setup and everything.

And so everybody was like really impressed with it.

And I think one of the biggest things that most people liked about it

was how big the space is and how welcoming and inviting everybody

everybody was and how friendly everybody was, too.

It was a really a nice surprise for people as they walked through

we asked to go from a sea of pop-up tents and teardrop flags

and then come across this really warm, welcoming space with people

that, you know, really wanted you to come in and enjoy everything that we had to offer.

Yeah, and it wasn't, you know, it wasn't salesy.

It wasn't like, hey, come look at these Subarus.

How can we get you into one?

It was it seemed like it was mostly just wanting to have genuine

conversations with people about Subarus.

And of course, I know that there were people there like Ursula and John

who were talking to people specifically about, you know,

their interest in Subaru and they did a really good job of providing

information, answering questions and getting the people that had

more curiosity about Subaru to learn a lot more.

And, you know, hopefully some some of that got converted into some sales over time.

You know, having the the product specialists were

was so helpful because people ask a lot of technical questions about the products.

This event more so than others.

And it was really important that we had subject matter experts that could

speak to all these technical questions that came up.

Yeah, and I want to say thank you for having me and the podcast there

because that was it was a total surprise to me because, you know,

there was that was kind of going on behind the scenes.

And then you emailed me and said, hey, I want to talk to you about this

opportunity and told me about it.

And I'm glad that I was able to participate in four of the five

events and locations and had an opportunity to meet a lot of people

and get a lot of good feedback.

And so I'm glad and very thankful that you had me be a part of that.

And I'm glad that I was able to help out, you know, in any way that I could.

Not for our pleasure and thank you for spending so much time with us.

I think it was a bit experimental this year and how we integrated

the podcast component. I mean, really, everything was experimental.

But I think in general, it worked out really well.

You're you being able to interact with the consumers and talk to them

naturally and capture stories.

And as we look to next year, like figuring out ways that we can elevate

that and give you the right tools and the right platform

to to take another level, I think would be a great interest for us.

Yeah, as far as the event as a whole, like, what is your take away from it?

Like, how do you feel that everything went

stuck from, you know, because you started off in California

and you didn't end up going to Virginia.

But for all the stops that you did make it to and then any feedback

feedback that you got, you know, what is your take away from it all?

We're all very pleased with how the event series went.

We were surprised by just how many people showed up to California,

the first stop.

I don't think we were expecting the attendance that that shook out.

I believe they had over 19,000 people at that stop.

Yeah, those around 19,000 people.

So for being a new location at a new venue, I mean, that was just

mind blowing and our booth was next to an entrance.

So we had a ton of traffic, which was which is solid.

So we are excited about that location next year and how they evolve it.

We'd love to see if we could add on a camping component

since that wasn't available last year, but there's definitely some options there.

But yeah, overall, every stop impressed us with the crowds,

with the the engagement from consumers.

We really enjoyed the live programming that we had at each stop

with the music and food.

People loved that and that definitely drew a lot.

A lot of people in after hours, which is great to see.

The owner vehicles were such a hit in having real Subaru customers

there with their products and their their personal vehicles.

And the the opportunity for them to speak with

other Subaru owners or competitive owners that were that were shopping

for a new Subaru, I mean, that was just so invaluable

because they brought so much interest in and passion and knowledge

to the table that you just can't replicate that.

Otherwise, you know, it's it's just not the same.

So that was that was great.

And back to the camping part, it was four stops, the four other stops

where we did have camping attached to it.

Those were really successful in that it brought a nice community

of Subaru owners together, some of which never had met before.

And so they had an opportunity to make new friends and learn new ways

to use their Subaru on the excursions that we did.

And all of those had WhatsApp threads attached to them.

And those threads are still going today.

And we still see conversations going back between people.

And that's what it's all about, bringing other owners together

and and allowing them to to share their lessons and their best practices

for for overlanding in their Subaru.

That that was one of our key goals.

And the camping one hundred percent facilitated that.

So very stoked about how that unfolded.

In general, like there wasn't many negatives.

I think we're going to work with Overland Expo for some better booth

placement at a few of the other stops, Colorado and even East, for example.

We feel like there's a better spot for us to be just to have more

presence and better accessibility.

So that will be a big push as we look ahead.

But otherwise, yeah, I think everything really exceeded expectations.

A hundred, I believe a hundred thousand people total

attended all five Expo's collectively.

So the exposure and the brand awareness we were able to achieve

was was really incredible.

And, you know, we track leads and sales.

We usually like to look at six months a year after the event

to track our personal journeys.

So we don't have any concrete metrics yet on vehicle sales.

But that's something that we'll be analyzing over the coming months.

How do you all calculate that and track that at an at an event like that?

You know, so the QR code that consumers scan.

Oh, yeah, participate in the scratch off game.

They gave us, you know, a few pieces of information about

themselves, which is all held confidentially and securely.

But we're actually able to use our lead management tool to

essentially track whether or not that anonymized person went and bought a car.

So if you scan that QR code, I don't know your first and last name.

I don't know any of your information, but I know that you're a person

that went to my event and then I can actually see if you went and bought

a Subaru or I can actually see if you went and bought a competitive vehicle.

Nice, really valuable.

And they can even tell us like you bought a Toyota, which tells us, wow,

we like lost somebody to a Toyota that attended our event.

Right. Yeah.

So it's really cool to see those reports after the fact.

And like I said, it's usually six months to a year that we'd like to map

that journey, because not everybody's in the market for a car right away.

But it's a really cool tool.

Yeah. And going back to Camp Subaru for me, it was I think that was

a really, really good move on Subaru to attract just, you know,

everyday like daily driver people to this event, because there was

a lot of people that I ended up meeting and I know other people met

that came to the event and like you said, didn't know other people,

didn't really know that there was a community, and then didn't know

that you could do these things with your Subarus, because there was

a lot of people that just had a completely stock Subaru and then

they find all these other people that are doing all these crazy mods

and just enjoying it.

But I think a lot of people ended up making a lot of good friends there

and doing that was such a great way to just bring community, you know,

together and bring people together and just have a good time and show them

like, this is what Subaru is all about.

This is what the community is about.

And this is what Subaru of America is about, because it doesn't seem

like there's a lot of other car brands that do those kinds of things.

And I think that's what helps Subaru stand apart from others.

Yeah.

Yes, that's well said.

Totally agree.

The community aspects, everything, and we are so fortunate to have four great

groups of people that got along, supported each other, helped each other out,

and we're camping for multiple days outside the comforts of home.

And it all just went so smoothly.

One of the thoughts that somebody had, and I think it was in Virginia,

maybe, I can't remember, or it may have been Colorado.

I think it was, I think it wasn't.

Yeah, it was in Virginia because they ended up putting a lot of chairs together

in a big circle right outside the camp.

And we did like a thing on Friday night.

I think it was Friday, no, Saturday night where Paloma was like asking people to

share stories about their Subaru's, you know, like funny stories.

And then it was close to Halloween, so some people were like dressed up a little bit.

She was asking people to share like, hey, you know, what was like your craziest

outfit for Halloween or something like that.

So that was really cool.

But then somebody said that maybe to help bring people together even more like that is

like bring up big blow-up screen and do like a movie night and, you know,

have popcorn or something like that.

Just another way to bring all the campers together all at once.

Because I know there were kind of like pockets of people here and there,

depending on the event.

Because I know at Flagstaff, it was kind of like that.

But that was just something that I heard that I thought was really nice.

And a way to like bring them together even more is to do a movie night

or some kind of games or something like that.

You agree that we heard that feedback the most.

And for next year, that's probably the primary improvement.

We want to implement for the camping is some communal amenities,

like tables and chairs that they can sit around and socialize since not every venue

that we're at had picnic tables that we can leverage.

You know, some locations it was just a field and we had to make do with whatever people brought.

So definitely going to consider communal spaces and like you said,

some activities at night to bring people together to kind of add some other elements

or all easy things to do and super impactful.

Yeah. As far as the, I still don't like to call it a booth because it doesn't feel like a booth.

As far as like this space in the area that Subaru had set up,

do y'all have some ideas of ways that you want to or things that you want to do

differently for next year?

And I mean, does this mean that there definitely is going to be a next year?

Like 90% confident there'll be a next year.

At this point.

Okay.

Are there any like drastic budgetary constraints or changes?

Yeah. That's my thought.

So now, but to answer your main question, I would love to create a like a second level

space to really elevate the owner's lounge to really serve a couple purposes.

One, it creates some visibility for people from afar.

If they don't know where our booth is or where we're stationed within the expo,

it'll be a clear, high structure of some sort to hopefully draw them in.

Kind of like a gnocchi and tires had across from us with the rooftop thing.

That was cool.

Because then it also creates a space where people can hang out up there

and observe the expo, which is a pretty nice vantage point.

So that secondary level in some way shape or form is probably the one main idea.

And then we also want to figure out ways we can incorporate

some Subaru LUPS Earths programming in some way.

Because we had love pets pretty well covered with the dog adoption.

And but now you were trying to think of how can we bring in the other pillars

and represent in some way.

So those are the main things.

Shade structures definitely a challenge at some of the events with the hot sun.

So we're looking for ways to provide shade to the consumer.

So they're not so baked out there, especially if you're attending one of the workshops.

And they're sitting in the direct sun for a half hour.

It's not a great experience.

Yeah, I know that the stage itself had a canopy on top,

but it was more decorative than functional because it had the sides were open

and the front and back were open.

So it didn't provide a lot of shade.

So if there's a way to like have the shade expand out past the actual footprint of it,

that would be good.

One of the venues they've rented outdoor umbrellas, I think it was a P&W.

That was P&W, that was nice.

That worked out good.

So something similar to that where it's portable, easy to deploy,

you know, not something that's not super invasive in terms of blocking the views

and the flow, I think that's what we're going to try to go for.

Yeah, yeah, that's nice.

Is there anything else you want to share about the overall experience

and like what your other takeaways are or thoughts might be?

Yeah, I guess for the camping experiences, we paired most of those with some off-road

adventures, which predominantly went really well.

And I think for next year, we're going to try to further curate those drives

so that no matter which drive people go on, it has a great view, some sort of lunch component.

And it's not overly taxing.

One of the drives in Colorado is like a six-hour experience and people were just

beat up after it.

So we want to avoid situations like that and just make sure it's a meaningful adventure,

but it's not too intense and there's multiple components other than just being in your car,

going over obstacles for multiple hours, right?

So that's going to be a big focus as we explore those adventures.

And then also maybe finding ways to involve the retailers a little bit more.

I mean, we invited all the stores that were local to come and attend if they wanted,

but there's opportunity for them to sell their accessories on site.

So we could experiment with that or a retailer maybe has a small collection

of some of the best overland accessories that we're selling and

people can take them away same day, which is what a lot of the other vendors are offering.

Yeah. Yeah, that's good.

Yeah. And as far as like the excursions and everything, I know in Virginia,

the expo had a hard cutoff time of six o'clock.

And so we were rushed to get back there because we were all going to stop and eat

some lunch, the ones that went on the Skyline Drive, but we didn't have time to stop.

And so we ended up all meeting up after the drive and then making our way over to the expo.

And then there were some other people that were doing the other off-road trail and they ended

up getting there after six o'clock, but they were given a pretty hard time about actually

getting in because they didn't get there before six o'clock.

Yeah, that's a good point.

That six o'clock rule was kind of loosey-goosey at times.

Some venues, we were rolling in at 10 p.m. and there was nobody there to even check us in.

And other venues, like he said, they were super strict about the check-in time.

And so the access, the passes, the badges, all the credential stuff, that was often really

cumbersome for us to distribute to attendees. So as part of the contract for next year,

we're going to look for ways to streamline that as much as possible.

And I think one of our requests is to maybe get some leniency around the arrival time

and when the campers absolutely have to be checked in because it just restricts us.

And in many ways, it seems kind of pointless since we're there to help the campers,

we'll get them into the proper campsite, we'll get them set up.

We don't really need much assistance with getting them on site.

And we paid for our stuff, man, let us in.

And we paid for our stuff, yeah.

Hey, can I borrow your lanyard?

It's to be fair, the contracts with OEX for this year were kind of all a cart

because we built it as we went and it wasn't really all clear at the beginning what exactly

we wanted to do from a camping and a food and beverage perspective.

So now that we know how it all works and how it's structured,

we're going to essentially go to them and be like, this is what we want,

this menu of things for all five stops. And we want it to be super turnkey.

So what can you do for us, right?

Yeah, yeah, that'll be good.

And I didn't know that until we got to Virginia because there was a few of us that

didn't have because I know at the other events that we went to, we got there

and you just handed us lanyards and then the parking pass.

And when we got there to Virginia, they didn't have those for us,

so they had to go purchase them at the OEX booth.

And so like, oh, I didn't know that they didn't already have some for everybody.

So a little learning experience for me too.

In some places, parking was free. Others, it wasn't.

Some, we could purchase parking passes in advance.

Others, we couldn't.

It was like really fragmented.

So all those little things, we want to clean up and make it as streamlined.

Like ideally, I want to wristband for all of our people,

whether you're camping in the booth, working the booth, whatever,

just one all-access wristband that gets you parking into the booth,

into the camping, like no questions asked.

Like that is your golden ticket.

That would just make it so much easier across the border.

Absolutely, yeah.

So I had a good time.

I mean, it was a lot of fun.

It was great seeing you at all the events that you were at.

It was great seeing Milton and Kerry and then Troy, the G7 team.

And at the end of Virginia, it was bittersweet because you feel like you're getting to know

these people and I was always looking forward to the next event.

And then it's like, there's not another one after this.

Great.

But it was a lot of fun.

Again, just thank you so much for including me in the podcast

and Milton and Kerry and Troy to be able to go to all the events.

We all thank you very much and thank Subaru and everybody else that was involved

because you all made it a great experience for us.

And we're just very, very glad to be a part of all of it.

Of course, yeah.

Our pleasure.

You make the magic happen.

So we're happy to support it.

How was the bed and breakfast that you were at?

It was actually really nice.

Is it okay?

Okay.

I wasn't sure.

No.

So I've never stayed at a bed and breakfast and I've seen them in movies and stuff

and I just thought, oh man, there's going to be one bathroom for everybody to share.

But every room had its own bathroom.

So it was really nice with bathroom, shower, everything.

So it was a great experience.

Awesome.

Okay.

Yeah.

Really that and one other B&B were the only options in close proximity to the venue.

So yeah, that was a gamble, but glad that was good.

Then from your perspective, I know we talked about different tweaks and changes along the way,

but for next year, if you want to be part of this, are there any

changes that you would really want to be top of mind?

Yeah.

The things that I saw is in the owner lounge, how you had the photos and little bios up of

some of the owner vehicles that were there.

I was thinking if we could do something like that for the podcast.

So it was because since I'm part of the event, if people walk into the owner lounge,

they can see that like, you know, because I know we had talked about it before.

I think in P&W, we talked about it before we went to Colorado and then Virginia,

but to have more of like a visual presence of the podcast being there.

And so like in Colorado, I was on the sandwich board, which was really nice.

And then there was another sandwich board that had like the podcast logo on it and stuff.

So just more of a visual presence, I think for me would be good.

I agree.

So next year, planning will start probably as soon as next week with G7,

and we're going to have a preliminary discussion.

And then after Thanksgiving, we'll have a workshop where we really start to solidify

you know, what we're thinking and what changes we're going to implement and all that good stuff.

So November, end of November, just like December,

time is when we'll probably start to bring you into some conversations.

Okay, cool.

Yeah, I'm looking forward to having conversations and brainstorming and

you know, with you and G7 and whoever else may be involved and see how we can make it even

greater next year.

And I mean, even with all the things that, you know, were a bit of a challenge for this year

overall, I mean, everybody was extremely pleased with Subaru's presence there,

first of all, because there were people that would come by and say that they came to

Overland Expo because they knew Subaru was going to be there and they owned a Subaru.

And then there were people that said, oh, I didn't know Subaru was going to be here.

And I was very pleasantly surprised.

I'm so glad to see you here.

No haters.

That's a great thing, right?

Everyone's pretty positive when they see us.

Yeah, which is not always the case for brand.

So happy to be associated with a brand that has that, you know, that impression.

Yeah.

And there was, I still use it, but I was using it through all the bonus episodes that I did.

But there was a gentleman that I talked to at PNW and he had retired the weekend before.

He was 72, bought his first Subaru for the first time and he called it a Subaru Oasis.

And ever since then, that's the term that I like to use for it, you know?

He said it perfectly because of how welcomed he felt and owning a Subaru for the first time.

I think he'd had it for like four months or something or six months and

was just raving about it.

And then, you know, that was just, that was such a fun conversation to have with him.

Love it.

That's great.

Yeah, a lot of first-timers.

We met a lot of first-time owners.

That was pretty sweet.

Get their perspective on things.

Yep.

Anything else you want to add?

For OEX?

No, I think that's the bulk of it.

Well, the rest comes to mind, I'll send it to you.

But those are the big takeaways.

Nice.

Well, thanks for, you know, doing this little wrap-up of Overland Expo 2025.

My pleasure.

All right, thanks.

All right.

Thank you everybody for tuning in to another Subi and you podcast bonus episode.

And thank you so much, Joe, for taking time out of your day to record with me

and chat about your overall experience and thoughts on Overland Expo 2025.

I'm excited to see what's going to happen next year

and how things will be done differently.

And what type of owner vehicles they will have out there.

And then, of course, the camping experience.

And if you attended and you're listening to this,

it was, you know, it was great to meet everybody.

It was great to have the experience overall.

And I'm so glad, as I know many other people are,

that Subaru was at Overland Expo because Subaru belongs there

and hope to see them there for many years to come.

So overall, great experience.

So glad I was able to be able to be a part of it.

And as well as the other people that were going to all of the events.

And it was just such a fun, fun, fun experience.

And if you haven't attended Overland Expo before

and you are able to make it next year,

I highly, highly recommend going.

It's such a great event and a great,

the venues are great and vendors are great.

And of course, Subaru being there is awesome too.

So thank you all so much.

Much Subi love, RAF.

You can find the Subi and you podcast wherever you listen to podcasts,

including Apple podcast, Spotify, and many more.

To support the podcast, please head over to patreon.com

slash Subi and you podcast.

Once you join, you will have access to the discord channel

and discord chats with other patrons.

If you'd like to get in contact with the show,

you can find them on Instagram at Subi and you podcast online

at Subi and you podcast.com,

or by email, Subi and you podcast at gmail.com.

That's all for this week.

Let's get started.

About this episode

A detailed conversation with Joe from Subaru about their involvement in Overland Expo 2025, reflecting on the pilot event, planning challenges, and successes across multiple locations. They discuss the strong community vibe, the impact of owner vehicles, camping experiences, and ways to improve next year’s event including better booth placement, shade structures, and enhanced social activities. The episode highlights Subaru's unique presence at the expo, the value of genuine consumer engagement, and plans for future enhancements to elevate the experience.

Ford Excursion

Original notes

Send us a text

I catch up with Joe from Subaru of America to discuss Subaru’s attendance at Overland EXPO 2025 and get his thoughts on his experience and what we can expect to see for next year.

Links from the show, links to sponsors and discount partners, and ways to support the podcast:

Joe Pawlicki

https://www.instagram.com/jpawlicki/

Subaru USA

Instagram

https://www.instagram.com/subaru_usa/

Website

https://www.subaru.com/index.html

Overland EXPO

Instagram

https://www.instagram.com/overlandexpo/

Website