Car Guy Coffee Podcast Live from NAMAD 2025: Vegas. Special Guest Matt Jones “60,000 Customers”
About this episode
Live from NAMAD 2025 in Vegas, Matt Jones shares insights from a study involving 60,000 customers, revealing that the buying experience often matters more than the car itself. He emphasizes the importance of customer control and independence in the purchasing process, highlighting a shift towards online retailing. The conversation dives into the evolving landscape of car buying, generational differences in car ownership attitudes, and the need for dealerships to adapt to customer preferences. The episode is filled with engaging anecdotes and practical advice for automotive professionals.
Welcome to the Car Guy Coffee Podcast. Kickstart your day the right way and join us as we tap into the brightest minds and most passionate voices across the automotive world to bring you the education, motivation, and inspiration you need to thrive. From the showroom floor to the service lane, prepare to Upshift and Uplift your perspective.
In this next episode of our Mini Series “NAMAD 2025 Recap”, Lou Ramirez and Fred Leonard are excited to welcome Matt Jones as we discuss the significance of understanding consumer behavior and adapting sales strategies accordingly.
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NAMAD
"OK, so first, this is NAMAD, the 45th victim. And for those who don't know, I think NAMAD is probably Automotive's biggest secret. National Association of Minority Automobile Dealers."
NAMAD is a group that helps car dealerships owned by minorities. They work to make the car industry more diverse and support these businesses.
NAMAD stands for the National Association of Minority Automobile Dealers. It is an organization that supports minority-owned dealerships and promotes diversity within the automotive industry.
Chevy Traverse
"But there was a person who bought a Chevy Traverse. And they lived in West Virginia."
The Chevy Traverse is a large SUV that can carry many passengers and has a lot of space for cargo. It's designed for families and long trips.
The Chevy Traverse is a mid-size SUV known for its spacious interior and family-friendly features. It offers a comfortable ride and a variety of tech options, making it popular among families.
model year miles
"So I looked at the fact that she was getting model year miles in price. And I did a search, like, within 50 miles of her zip code."
'Model year miles' means how many miles a car has been driven since it was made. It's important because it helps people understand how much wear and tear the car has.
'Model year miles' refers to the mileage on a vehicle that corresponds to its model year, indicating how much the car has been driven since it was manufactured. This is an important factor in determining a car's value and condition.
scarcity
"So it wasn't because of scarcity, right? Ella pricing was around the line with her pricing at home."
'Scarcity' means there aren't many of something available. In cars, if there aren't many of a certain model in an area, it can make that car more expensive.
In the automotive context, 'scarcity' refers to the limited availability of a particular vehicle model in a specific area, which can affect pricing and purchasing decisions. When a vehicle is scarce, it may command a higher price due to demand exceeding supply.
shipping
"But when she had to pay for shipping"
'Shipping' means moving a car from one place to another, which can cost extra money. This is important to know when buying a car that isn't nearby.
In the automotive industry, 'shipping' refers to the process of transporting a vehicle from one location to another, often involving additional costs that can affect the overall price a buyer pays for a car. This is particularly relevant when purchasing a vehicle from a distant dealer.
adaptive cruise control
"...Let me tell you why adaptive cruise control is something that you're gonna want on your drive from Los Angeles to San Jose."
Adaptive cruise control helps you keep a safe distance from the car ahead by automatically changing your speed. It makes long drives easier because you don't have to constantly adjust your speed yourself.
Adaptive cruise control is an advanced driver assistance system that automatically adjusts a vehicle's speed to maintain a safe distance from the car in front. It uses sensors to detect the speed and distance of other vehicles, allowing for a more relaxed driving experience on long trips.
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