Car Guy Coffee Podcast Live from NAMAD 2025: Vegas. Special Guests Robin Wilson & Social Grenade
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15:47
LIVE
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Let's brew! What's going on Car Guys and Car Gals? We are at Naiman and we got a full party up in
here. We'll brew some solutions and we're pumped up to talk to you about why you're not here,
why they are here and why overall this is just an incredible event for us all to be at. What's
going on everybody? Fred, we got a cool looking brew. I'm gonna tell you something if you guys are on
social media then I think you recognize these faces right here. They're all over the place doing
big things showing you the way on how to become better at those things. One thing I love about
all three of these people is that they're friends of ours. I've seen them grow and we've actually
connected a lot over the last couple months which is really nice and I'm watching them each grow.
One thing I could say is I've known Robin the longest out of the three and Robin's been nothing but
supportive of everything we've ever done and of course anything she does I'm always trying to
support it too and it's not just because she's my friends because what she brings is dynamite.
So when she introduces me to two other people that I already knew about already but then tells
me hey these are people you should know I listen so I'm excited to have you all on the show today.
It's going to be great. Appreciate it. We are too. We're super excited about it. So Robin,
why is it that we have these two awesome people? Well I'll tell you so over the years like whether
I've been in the dealership doing training with social media for salespeople on the organic side
or anything that I've done like recently I've started visiting dealerships with Go with Sean
and we've been doing some training. I'll do BDC training and some organic social. He's doing
video training, social media training and sales training and then we've all been listening to
everything that Daryl does on the acquisition side and so Daryl's going look my dealers need
social media and they need BDC help. They need lead management help. What if we could bring this
all together and go we've all got a solution for some dealers like that like they can have the
choice of all of us. They don't have to go that guy and then that guy and then that guy and none
of it's a line. Right. And so we just started talking about that and go what would that look like.
So Daryl it's his big idea. It was more of that right and I appreciate Robin because Robin how
do you not like gravitate to this electricity was when we think about it I'll do acquisition and
building buying centers is hard enough. It's one of the hardest jobs in the store but then so now
they bottle these cars or they have this dynamic but then how do they sell them? How do they build
the brand? How do they do these things? How do they make people aware that they have a buying
center? And when you get that it's like they can form that out but then it is a disconnect.
Does the person they get are they as passionate? Are they convicted to that as I am to their
acquisition and so it's finding the right people that are going to one care about the dealer and
two go to the store. There's one thing about anyone can do send you a book or a deal webinar
when you go to it and show that you're going to get in the trenches with them that makes all the
difference. That's a big difference maker for us. We're boots on the ground in a different
dealership multiple dealerships just about every week unless we're at an event like this and there
is a big vivid difference between our presence on the ground then in our presence even on a
virtual call it's definitely different. Yeah like they just want to absorb it unless you're right
there with them they can be doing something else instead of tuning into your stuff but when you
guys are there and you guys are bringing the energy that you bring it's like the difference
like whenever I'm trying to do it by myself then whenever goat comes like his energy level is
whatever and he's like getting these people all engaged in it too and getting them all hyped up
and that face-to-face training just does so much more than that right. It hits weight different
to me like being in person plus you can not only they feel your vibe you feel theirs. Yeah so you
read the room and you instinctively know hey this side of the room over here maybe I need to pick
them up a little bit whereas in this side of the room they're getting it the light bulbs are already
on over there so you can identify where you need to focus right and aim your message a little bit
better and deliver the best experience so. And you guys know when you guys go on site there's always
that one person in here that you can see in their face they are not about anything that you have
going on. That's the target. That's the one I'm going to close by. Like you're gonna love me.
Make it the mission yeah we absolutely do that and even point them out. Lou's one that called
them out and that's what I love about Lou. Lou will get somebody out there say you put your hands
together let's clap. Let's go. Hands on your shoulders forget focus fly and I love that about
that because don't be the one don't be that one right. Why are you being that way because
why you're so closed off that you don't believe that you have potential to be better it's crazy
to think that but I love that you guys do the same thing and I already sense that about you all
this is a dynamic trio right here right and I love what you guys are doing and I'm so glad you
guys have united powers this is a super force right here y'all something that y'all should be
watching out I know you all are really excited so name ad what made you all say let's go to name ad.
I'll tell you I wasn't going I had no plans to come here and we were at where I was I was talking
I think maybe at Blyaput Noli and I was talking to Matt at Bowtie Solutions and he's yeah you
guys should go you guys should come to name ad I got an extra pick you should come and I'm like I
didn't to be fair I didn't know that I it was okay for me to come does it make sense makes
total sense this is for the minority auto dealers I'm like I don't know where I fit in this world
honestly that's just the truth and I was like I didn't I would always want to come but I didn't
was it allowed did I come and so he's like yeah you should go and I'm like yeah and so it was so
Matthew I'll just give you one of the tickets and when he reached out to me and went so we're not
going to get to go at all so I have three tickets so I tapped go and like going hey do you want to
go to name that he'd already told me he was coming grab Shasta Shasta I'm like okay great
that we have time to collaborate together in person because he's west coast yeah he's Ohio I'm
Missouri so getting us all together was like oh wait three different time zones I love that
absolutely so that's what brought us here and I'm like so glad I did because this this reminds me of
like the small intimate seal reminds me of like why I love like NIA the A or any of those smaller
conferences is because you have the time to actually get to know somebody people are having
conversations yeah all up and down this hall that doesn't happen at bigger conferences it doesn't
you know where they're actually like you should talk to somebody for like almost an hour just now
and those things just don't happen yeah here we go here we go for me guys is this is I've always
heard like I'd known what it was but never come was they're really community-based like they like to
give back they like to be involved and so for me an acquisition I thought it was important one
there's not a lot of people that can do acquisition or teach or coach it very well in the industry
yeah and since these guys are really profound about giving back to the community was
wired like how can I help them with acquisition and then building that branch and give them that
inlet to the customers back into them rather than just sales and service build that other brand and
then them hearing from somebody that will go to them put in boots on the ground like we were talking
about knowing that Sean does it Robin does it and I see tons of people trainers and everything else
that will tell you and they'll sell you and that all they do is virtual but they'll never show up
or they don't do it themselves so it's more about like these guys when they see you're here you're
in it is letting them know you will go get in the trenches with them and I'm not going to tell you
anything I'm going to show it to you first that's right then we're going to discuss it to see if it's
your model and then we're going to build right so I bought it here too with you guys out to answer
the question is because what I have found the minority dealers that I personally know because
they have some inherent disadvantages in the corporate settings occasionally that can happen
that they work hard they work harder they're more passionate they get up every single day with
the fire in their belly because they have to have that they maybe have weren't blessed with dad passed
down a dealership or whatever so these guys are hustlers and grinders and that's what I am and
that's what is so it's a natural fit for us I love that because all of us I think in sitting
right in front of each other we are all first timers we are the ones in the families that
probably took it to the next level right we're the ones who actually look for more and try to
become more and that is something special and that's something that these dealers do have
they talked about stats yesterday they talked about dealers that are minorities and they are
usually the highest performing dealers when it comes to their brand and it's pretty amazing to
see that and that's because of that work ethic it's because they're willing to try more and
honestly they feel like that we're approved they have they do have a lot got an edge you got a
chip on their shoulder amen and I love that that's the edge I love that I always try to have a
little bit of a chip on my shoulder I don't get me wrong I'm very very but that's it and if you
have that you always know that hey there's more I need to be more I need it's not just for me it's
for people who look like me it's for people who are me they need to see that that's possible for us
to do things I could walk around the tattoos and have my long hair and my beard and wear sneakers
everywhere I go but yet I'm a professional and I'm doing big things and other people out there
have that same vibe and they want to be able to do it and they don't know do I fit in you do fit in
in places I'd like to show you that I think also too which is unique and interesting is when you
see like what he says they grind they hustle they want to do it is I want to work with people or
work for people that take their business seriously or as intense as I take mine for sure I don't
want to work with people that are entitled or assume they want I I want to give back to people
that are like man we're so happy to have this opportunity because it creates a real natural
partnership facts I love it I agree that's making sure that we do get one exposure to new events
exposure to new people but also our solution to the floor to the hands of those that need it
that's primarily why we work so hard at what it is that we do and regardless of who it is where
they are one thing about the auto industry is that we all know how to work we all know how to
put in that work and we are always on this uphill battle to try to win our customers win our community
and at the end of the day set everybody up for success whether it's our customer whether it's
somebody that we're actually working with or it's somebody rock it out or it's somebody
that is really trying to find a path inside of a career represented here you have many
different paths you can take inside of a career inside of automotive for those of you that are
watching for those of you that are curious for those of you that know people that are trying
to consider where to go with their career with their talents this is an incredible display almost
like a job fair of all of these different people that do so many different things in the industry
and it's not just selling at car many people or have this misconception if I'm going to be in the
car business I either got to fix a car or I got to sell a car and there's so many other things
that we're able to do women have so many avenues that they can take inside of this industry that
they don't even know about that's true the Wokan crew they're in there doing their thing they are
lighting it up right now having the biggest luncheon that they've ever had shout out to Wokan
incredible job doing what you're doing but it's raising the awareness of what's available
and what's possible we I believe that we haven't even yet scratched the surface of being able to
combine forces like this to show what can actually happen when you add a few little extra ingredients
maybe I don't know we'll call it a little extra seasoning to the recipes that it takes to actually
see success and I'm so thankful to one have friends like you all to be able to do that with
have people like you all to be able to watch to inspire to encourage to keep it rocking
but at the end of the day you being your best has to find an avenue and has to find a takeoff
place and each and every one of you are finding ways to do that and innovating that's the part
that I love most is the creation we're innovating new ways to take all of these new challenges
and bundle them up and basically just say we can knock it out and I love what you're assembling here
because there are many different pieces of the music that don't sing the same song and sometimes
the dealer welcomes all of those band members in and nobody knows the sheet of music nobody
knows the rhythm nobody knows the cadence and trying to get that flow is pivotal and dealers out
there it is imperative that all of your moving parts speak to each other with that said when
things are speaking to each other sometimes you get a lot of people close together just like this
right here and this is where you would pop a grenade right where there's a lot of people around
speaking of grenade social grenade has been getting such a buzz right he's good but with
that social grenade has really been making a bang all over the place in the industry right now and
it's been making things loud tell everybody a little bit more about what social grenade is
actually doing up there sure so I developed social grenade it's an app and it was developed
with the salesperson in mind so like my heart is for the salespeople you guys need to put more
stake on the table and you need to not be beat the pavement and waiting on those bdc up so if
you can generate your own first party warm leads through social media posting that is strategic
then you're now dictating your own business and now you're an entrepreneur inside of that
dealership creating your own income you want to go from ten thousand dollars a month to fifteen
thousand dollars a month it's up to you and so we show you how to do that with social media
coaching daily text prompts to remind you what you do and an app full of all of the content you
should be posting all the content that you need if you just actually use it I promise you you will
go from that 10 to 15 or you'll go from that five to 10 whatever you're looking to get whatever
that advantage you want social grenade to make sure that you blow up in front of everybody
it's so one simplifying for sales pros one because a lot of times they get that analysis
paralysis right I want to post you guys inspired me everybody told me what social media can do for
my business I'm ready to pull I got it up yep or I don't really know what to do let me go study
over here or I'm gonna go stand by the door or I just don't know what to do so I'm not gonna do
anything I'll think about something and maybe I'll do it tomorrow I think I think you have a car yeah
that happens just so many different people the videos don't get made the creative doesn't get
created and because of that people just get stuck and then they start to say it doesn't work it
doesn't work with that it's getting loud up in here everybody and we want to encourage you
reach out reach out get some more information find out how this can actually work
just got loud in here but folks before we get out of here before it gets too loud I want to make
sure everybody knows how to get a hold of you all what's the best way to reach you you can get a
hold of me on tiktok instagram facebook and go for real to one six that's right yep you can get me
robin wilson on facebook or you can find social grenade anywhere I've got them on all the channels
car guys and car gals we have one thing left to do we're gonna have to see what we can do with all
this we spent all right but we are going to we're gonna drop those f bombs that don't offend the
moms everybody we're gonna make sure that we do forget focus fly and keep growing all the time
I know robin knows the moves we've got to teach these dudes okay so with that we're going to wipe off
wipe off the weight of unforgiveness focus on where we're going who we're gonna help
and then we're gonna stretch out and fly so we keep growing all the time so here we go on three
everybody okay one two three
to the car guy called the podcast we are live at name mat and we will talk to you soon we out
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