00:00
Hello and welcome to the CarGuy Coffee Podcast.
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This brew has been brought to you by CertifiedSolutionaries.
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And if you want to consume more brews or want more information
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about how to build your brand on our podcast
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and want to see how you can sponsor the brew,
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go to CarGuyCoffee.com.
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What's going on, Car Guys and Car Gals?
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It's Lou Ramirez, the Car Guy.
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It's Fred Linnard, subprime hero.
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And we are excited to be brewing solutions with you.
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And we're pumped up to have a guest
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that's not really new to this show whatsoever.
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If anything, she's definitely a Car Guy
00:34
that you've seen brewing before with us.
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And we are so very thankful to be
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able to have just a moment of her time
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while she is making sure she does all that BDC, Master,
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Shasta stuff right now.
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Fred, I am really excited about what we're brewing
00:48
because this is like a little sister to us.
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Yeah, no doubt about it.
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We've been watching her grow,
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but she's always been doing it.
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I've been seeing her do it for a long time.
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She just started to put her voice out there
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when she started doing the show
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and started to just do some big things.
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Networking, being out there, putting herself out there,
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going to all these different events,
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really just growing quite a bit.
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I honestly believe I've seen her grow more as a person
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than in the business that I could ever imagine.
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And I love watching that happen,
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just right in front of our eyes.
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She's been a talent.
01:17
I think we've known that.
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We know what's going on over there right now at Epic.
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They're doing some big things.
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But what we also know is that she's always
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been back there doing stuff.
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Again, it's just about getting her voice out there.
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And we've been blessed to do some stuff with her on our show.
01:32
We've had her come on the show a couple of times.
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We did one where we did it at an event.
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I think it was NADA walking through the halls.
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We interviewed her and Jessica at the time.
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We had a great interview then.
01:41
We had another one where we had them come on.
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What was that one, Lou?
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That would definitely be at the Accelerator event
01:49
And the one I think you're talking about,
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the brew on the move, that was at NADA,
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where we were just getting around and making sure
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that we kept moving and grooving,
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having great conversations with awesome people
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inside of the industry.
01:59
For those of you that want to see more of that,
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make sure that you go ahead and you like
02:03
and you subscribe over there on our YouTube channel
02:06
and see all of the great footage out there.
02:08
The majority of great people inside of this car business
02:10
right now that are worth talking about and highlighting,
02:14
I would have to say, go to CarGuy Coffee
02:16
and then put their name in.
02:18
They've probably been on the show.
02:20
I don't know about them yet,
02:22
but they've probably been on the show.
02:23
But with that said, this is somebody
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that's not a stranger to having conversations with us,
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whether it's in a room where it's just us
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and family breaking bread
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and learning about new solutions to help the industry,
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or if it's on some of the biggest stages
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inside of the industry,
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we are so thankful to be here
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with another fellow podcast person,
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a pod head, if you will.
02:45
We're pumped up to be able to have fun
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with all of our friends,
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but we are very, really so thankful to take a moment
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to catch up with our friend,
03:01
I love that you said that, Lou.
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I wanted to jump in there real quick
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because you said something about pod heads, right?
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but the very first podcast I ever went on
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was a show called The Pod Heads.
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And that's what inspired me.
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Honestly, true to God.
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Shout out to my boy, Frankie Acevedo
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and his crew over there, man.
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They started doing a show and I went on.
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I had so much fun doing it.
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They did a lot of really cool satire stuff on there, Lou,
03:24
like that satirical stuff on it.
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And it was a lot of fun to do it.
03:28
And it made me go, I could do something like this,
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I think a lot of us have done that.
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We've been on shows and we go, hey,
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I can do that too, why not?
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And I'm glad, I'm glad I got to do this.
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I'm glad that I thought Lou should be the person
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because then we wouldn't be here right now
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with one of our favorite people
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in the whole fricking world, Shasta.
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So Shasta, what's up, my friend?
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How you doing, Ms. EpicVDC herself?
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And thank you for having me again
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and to your point, you guys wouldn't be here
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and we wouldn't be here
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because you guys gave us the idea to even start one.
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Next month, less than a week and a half away,
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we're going on two years.
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That's what I'm talking about.
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I think one of the episodes we had with you,
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you were on like episode 12, right?
04:09
And it was still cheering you on.
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A lot of people don't even get that for.
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Lazing, two years, Fred, that's incredible.
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Yeah, no doubt about it.
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Two years, we know, we know how hard that is.
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And you've seen it, Shasta,
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just since you've started in two years.
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How many podcasts, you don't have to tell me the number.
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It's just a question, right?
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How many podcasts have you seen that came?
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You're like, oh, that's going to be a good one.
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And then you're like, where's the next episode?
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It's never happened.
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Because we know, we know, us three know
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how much work it is.
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And I'm very proud of you.
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I knew it when I mentioned it two years ago
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when we were there and we were talking
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with you all, Lou and I, we were like,
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hey, you should do this.
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Because I just knew that you were the type of people.
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For one, you have accountability in your life.
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You have people that count on you.
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You have a team that counts on you.
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And you work with somebody that's not just,
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it's more than a mother.
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That's a mentor, right?
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Somebody who would make sure that you do your thing.
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And that's a great thing to have.
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And then you do the same for her.
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You got, you're really, it's a two-way street right there.
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I love what's happening with you two, right?
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It's a beautiful thing to see that grow.
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But no, super excited.
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I knew it was going to be successful.
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And it continued to be successful.
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And it's transformed.
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We're going to talk about stuff like that today.
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This is a little bit of a different show.
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Today, we are talking about rising solutionaries.
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Solutionaries rising.
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And that's what you're doing.
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You're rising up right now and you're doing some big stuff.
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You've made some announcements recently.
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I'm so glad that we got you on the show.
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Probably one of the first shows you've had since that.
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I know you made a lot of comments.
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You put a post out talking about you are now
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a board member of a beautiful group.
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Tell everybody about that.
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Yeah, a year ago, back when, of course,
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Jess and I were doing the podcast together,
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we started up doing some social events
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with Women in Automotive, bringing events regionally
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to ladies around the country and making sure
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that they could partake in events
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if they couldn't make the one annual event
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that Women in Automotive was holding.
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We wanted to bring that networking to them
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and bring that learning to them
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and the camaraderie that comes from those.
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And it really picked up steam
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and there was a lot more interest for it.
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But there was nobody really on the board
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who had the time to just take hold of that
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and organize those and reach out to the people
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who were interested.
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And so I raised my hand to Veronica back in February.
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Veronica Dunford, the owner of Women in Automotive
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and said, hey, I'll spearhead these for you if you want.
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And she said, yes, please, I don't have the time for it.
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I'm slammed right now.
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And then it was Connie made an underhanded joke of
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if you want someone on the board
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who is doing these socials, like I'll do that too.
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And then two weeks later, there it was,
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I was on the board.
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My main position, I think on the board
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is heading up these socials
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and making sure that we can bring these events
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to people just around the country.
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And I think that's the future of conferences
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because if that one week a year is the week
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that they're on vacation
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or they've got an event with their kids,
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they're not gonna be able to make it.
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And then they have to wait a whole other year
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to get a chance to talk with you.
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And that's not okay.
06:55
We'll find a way to bring it to them.
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That's Bruin Solutions right there.
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And we definitely love everybody over there
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at the Women in Automotive.
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You guys are always, or gals
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are always doing something incredible things.
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And we definitely love to see the forward progress
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of bringing in somebody like you
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that has the vantage point that you have
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but also that go get it attitude.
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There's one thing that we do celebrate about you
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is how you just ain't scared.
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And even if you are a little like frazzled or worried,
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you still face it, you still go after it.
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But I encourage everybody
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never feel like being scared is the problem.
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Stopping in your tracks is the problem, right?
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That's what gets a deer hit.
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They might be worried,
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but you stopping the tracks,
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that's what gets you knocked out.
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You keep moving, you truck through,
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you keep trying to find a solution,
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but you also keep pulling some people in.
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Now, you did an awesome job over at NADA this year.
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You were at Authenticom, rolling solo,
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but you had an incredible guest list
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on that particular stretch of time
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over in SNOLO this year.
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And there was a lot that we had the chance to brew on.
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What were one of the biggest interviews for you
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to actually say, wow, they're on the list?
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So exciting because we know what that's like
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when we get somebody that we're really trying hard,
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especially in our earlier days
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of try to get somebody on the show.
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Wow, they said, yes, they're gonna be on the show.
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What were one of the biggest highlights
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for you during the event?
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Having Mike Stanton on the show was pretty big.
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He's the CEO of NADA.
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And then having the experience of what happened at NADA
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where New Orleans got that much snow
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and they shut down the airport
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and everybody's trying to figure out how to get there,
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had a really strategic conversation with him.
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And he was really strategic the whole time
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as far as how he moved the schedule really quickly
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to accommodate the people who were coming in late.
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So it was a really good conversation with him.
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He was tracking how many attendees had claimed their badges
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so that he could let the dealers know,
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let the vendors know the exhibitors
08:51
who had paid for a booth there.
08:53
He really stayed on top of it.
08:54
So it was good to talk with him,
08:55
but also Yossi Levi,
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car dealership guys, most people know him.
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He remained anonymous for a long time
09:00
while he was podcasting.
09:02
So getting to sit him in the interview seat
09:04
was pretty cool too.
09:05
But also I just love talking to my friends
09:08
I love the casual interviews,
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maybe the names that not a lot of people know.
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I think those are really good interviews,
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but if it's high profile,
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I got to say either Mike or Yossi.
09:17
Hey, really good names to drop there.
09:20
And I was very impressed by those interviews.
09:21
I was impressed by every interview you did.
09:23
You interviewed one of my closest friends
09:25
and somebody that I've had a chance to be a mentor to,
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Courtney Pascal, absolutely love that.
09:29
I got to come by when you were interviewing here,
09:30
got a couple of pictures in.
09:32
That was really cool.
09:33
JR Tuthman, one of our former clients,
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still a good friend of ours.
09:36
He's doing so much more than just his dealership.
09:38
He's got a new product coming out right now.
09:40
He's trying to really get out there.
09:41
I think it's an amazing product.
09:43
He is a beast as a dealer.
09:44
Like we worked with him on,
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he was one of our clients for several years too.
09:47
And his dealership needs to be a thing of research studies.
09:51
Yeah, there's sales people all selling like 20 cars.
09:53
Every one of them does.
09:54
Like it's like everybody there.
09:57
Yeah, great people.
09:58
There's something about those middle of nowhere stores,
10:01
We have plenty of stores.
10:07
Did you guys get a chance to go to a store?
10:09
We went to both stores.
10:10
We went to his store there in Grafton,
10:12
and then the one he's partnered in with Sauer, Frank Sauer.
10:16
That one in Grafton is straight up middle of nowhere.
10:18
Like you almost get lost.
10:20
You start to drive around a bend, and there it is, right?
10:23
And there's going tons of cars there.
10:26
Yeah, we thought the GPS was lying to us
10:28
when we went there.
10:29
We're like, no, we're about to drive off a cliff somewhere.
10:31
There's no way there's a dealership here.
10:33
And then it's a giant store.
10:34
You have almost no room for parking
10:36
because there's that many customers there,
10:38
and they're booking out the door every single day.
10:41
What he's done there is amazing.
10:44
He's a university in Miami grad,
10:46
so I'm a huge fan of him.
10:48
And he loves sports.
10:49
When he's worked with so many professional athletes,
10:51
he definitely does a lot of stuff with the NIL,
10:53
the NIL deals that he does
10:54
with a lot of the local college athletes.
10:55
He gets them in there doing stuff.
10:57
Very smart businessman.
10:58
Really enjoy what he's doing.
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But seriously, you've done some really great interviews
11:02
where you're at NAD.
11:03
I was very impressed by that.
11:04
And you had to do it with like an audible
11:08
by yourself in a sense.
11:09
Granted, you had a great team.
11:10
You know, you do, you know that.
11:11
You have people behind you supporting you.
11:13
We even came over, tried to give a little love
11:14
to help out, set up a little bit, give you some ideas.
11:16
But overall, you still have to do it.
11:20
And at that moment,
11:21
there's a lot of things that happen with pressure.
11:23
Pressure does three things to people.
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Either it turns you into a diamond,
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which you turned into a diamond.
11:28
All right, love it.
11:29
Or it could just crush you
11:31
and just make you fall into pieces.
11:32
And you did the opposite.
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I'm so glad that you turned yourself into a diamond
11:36
and you keep changing that diamond.
11:37
You've carved that diamond.
11:38
You cleaned that diamond up now.
11:39
You started a new name for your show.
11:41
Tell everybody about your new name.
11:43
Yeah, it was, I don't want people to look at this
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and think, oh, this came super easily.
11:47
And to your point earlier, Fred,
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you can get scared and stop and get hit like a deer.
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And I operate most of the time out of fear,
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especially when it came down to the decision
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of this is gonna happen solo.
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And there was a very real moment where it was,
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okay, that's the end of the podcast.
12:06
And that was a discussion for several weeks
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of is this gonna be end?
12:10
NADA was that turning point for me.
12:13
I needed that to happen solo
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to prove to myself that I had it in me to do it.
12:18
Because I was afraid that I didn't.
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I was afraid I didn't have enough personality,
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enough discipline, honestly.
12:23
A lot of things and I got thrown into a situation
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that I had no control over and just had to do it anyways.
12:29
And then throw snow on top of it
12:30
and have my guests not showing up
12:32
and having to just grab people that I knew were there.
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No, pressure makes or breaks us.
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And the decision to do that and then rebrand was huge
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because obviously the previous brand was chicks in charge.
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I was only one chick moving forward.
12:48
And we'd already done a lot of branding like shirts
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and stuff with Ivacar chicks.
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So that made the most sense.
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We've got a Facebook group, all sorts of stuff.
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And so it really took the world by storm really fast.
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I wasn't expecting the response that I got
13:02
when I made the announcement.
13:03
I was expecting a little bit of pushback
13:05
and some negativity and I got none.
13:07
I was really worried about, obviously,
13:09
Jess and I equally shared everything on the show.
13:12
And I was really expecting a lot of having to deal
13:14
with the awkwardness of people asking about her
13:16
and everybody really respected that
13:18
and nobody approached me about it.
13:20
And I really am so appreciative of that.
13:22
She's so successful doing her new thing and her new gig
13:26
and getting to spend more time with her family.
13:27
And I love that for her so much.
13:29
And I think that it brought both of us
13:31
a level of peace that we needed.
13:32
And I'm busier than I've ever even realized.
13:36
And the truth is Shasta, that's the car business, right?
13:40
These things occur in the car business
13:42
on a consistent basis.
13:43
And you're making a microphone
13:45
to people that are facing similar challenges every day.
13:48
No, it's not showtime per se
13:51
with the cameras and the lights and the mics,
13:54
but it's showtime on the lot
13:55
each and every time they open their doors.
13:57
And you don't just present what's happening
14:01
inside of the public eye for the automotive industry.
14:04
You also are behind the scenes making things happen
14:07
and fusing together things for the industry
14:10
that you've been doing for a while.
14:12
It's just now started to surface
14:14
and turn into podcast form, webcast form
14:16
and being now media that's out there.
14:19
But you've always been trying to find a way
14:21
to bridge the gap in trying to help a dealer
14:24
connect to a customer in a better way.
14:26
And that's what you're doing at Epic BDC.
14:28
And you make things happen.
14:29
And there are a lot of things
14:30
that are brewing inside of the industry.
14:31
A lot of buzzwords, a lot of key things
14:34
But the biggest piece of it is trying to figure out
14:37
how humans are now willing to properly interact
14:41
with all this technology, all this AI technology.
14:45
And you run a BDC that's not on the dealership.
14:48
It's definitely off campus, off the grid BDC
14:52
that you actually help to operate and fuse together
14:54
for hometown car guys and car gals
14:58
that are trying to connect to their community.
15:00
But AI is jumping in here now.
15:02
And you have so many people
15:03
that stand on different sides of the debate.
15:06
Do I need to outsource it?
15:07
Do I use AI to leverage it or not?
15:10
And you're finding a way to help make some
15:12
of these problems get solved
15:14
because you're a solutionary.
15:15
Again, we just heard a whole lot of the story
15:18
of your adaptation capabilities
15:20
to when things get tough, make the adjust.
15:23
And you're consistently doing that too.
15:25
But how is it that AI is impacting
15:28
what you all are now starting to do
15:31
in the way that you interact
15:32
and setting appointments for the teams that you serve?
15:35
So we utilize AI too.
15:37
It's a part of the industry.
15:38
It's there's a speed to the lead that AI can have
15:42
that a human can never have.
15:43
It's instantaneous.
15:44
It can, it can make it,
15:46
no matter how fast you type,
15:47
it can make a response faster than you can type.
15:49
Like I have a crazy fast typing record
15:51
and it can respond faster than me.
15:53
Better than me, maybe not, but faster than me.
15:56
And so I think there's a way
15:57
that every dealer can utilize AI.
15:59
And it's not going to be the same for every dealer.
16:01
So saying that one product fits all is not true.
16:04
Whether it's for service or for sales,
16:06
full-scale, partial-scale, after-hours only,
16:09
it can be utilized by every dealer out there.
16:12
But we absolutely took scale of it.
16:14
I use some form of AI on a daily basis,
16:16
whether it's chat GPT, asking questions,
16:19
trying to revamp a post I might make on Facebook
16:22
or LinkedIn, something like that.
16:24
But we've got to embrace it.
16:26
It's a part of what we're doing.
16:27
If we keep just relying on ourselves
16:30
and our brains that are just tired,
16:33
honestly, like this industry
16:34
is just beating the crap out of us, we're tired.
16:36
AI's brain doesn't get tired.
16:38
When I finally realized that,
16:39
because I was on the same side,
16:40
I didn't want to embrace AI
16:42
until I realized that my creative brain
16:45
was running out of juice every day
16:46
and I learned how to give it the right prompts.
16:49
And I'm like, oh, this is actually good stuff.
16:50
And it doesn't always have to look
16:52
like it was generated by AI.
16:53
If you give it enough information, it looks human.
16:56
So, no, I'm on the full side
16:58
of no matter what you have in your business,
17:00
if you have a full BDC in your business,
17:01
you can still utilize AI for one thing or another
17:04
to help them because BDC is so monotonous.
17:07
It is the same job over and over again.
17:11
If you can do anything to assist them, why wouldn't you?
17:15
I agree with you so much.
17:16
That's such a great answer to that question.
17:18
And we talk about automotive.
17:19
I love AI all the way around for all aspects.
17:22
I even came up with the next 90-day workout program
17:25
for myself based off my weight, my height,
17:26
what I'm trying to do, what I'm trying to build,
17:29
how much I'm willing to not drink.
17:30
Like I said, I still want to have
17:31
two to three drinks a week.
17:32
I said, all this stuff, right?
17:33
I put it all in there and it built me out of program.
17:37
And when I looked at the program,
17:38
I'm like, yeah, I can do that.
17:39
So it's not something that's,
17:41
I also put it in there.
17:42
I don't want it to be so hard
17:43
like where it's like a P90X2
17:45
where it's 30 minutes of just the most intense thing
17:47
that I can't even start, do five minutes of.
17:49
I'm like, oh my God, I can't finish this.
17:50
So I've done that, but that's just one example.
17:53
There's so many things.
17:54
It can literally, folks, it can write Excel programs for you.
17:58
You can do so much.
17:59
So just know that if you start to study it,
18:01
you'll learn a lot more of how it can help you
18:03
save a lot of time.
18:05
Time is something that is very valuable to us, man.
18:07
It goes away very fast.
18:08
AI isn't there to use our time.
18:11
It's there to save our time.
18:13
Makes us highly effective.
18:14
Makes a sales pro go for somebody who can communicate
18:17
to 80 people a day, to hundreds,
18:19
if not thousands of people a day
18:21
if they're using their AI correctly.
18:23
I love that capability.
18:24
I know as a person who would be a leader in a store,
18:27
I want my team members to have that ability, right?
18:29
I want them to be from a regular human
18:32
and they could become Iron Man, right?
18:33
And they could just shoot lasers out their hands.
18:36
Well, and think about what AI can't do.
18:38
And AI can never be human being too simple.
18:40
No, absolutely not.
18:41
Even if you get all the way to the point
18:43
of AI handling your phone calls,
18:45
it still cannot be a human being.
18:46
There are still going to be customers in your store
18:49
that you need to be human facing with.
18:51
And that's where your efforts need to be focused.
18:53
Your sales team needs to be working on
18:55
being the best version of themselves
18:56
when they're face-to-face with a customer.
18:58
They don't need to be burnout from all the phone calls
19:00
they've made or exhausted from all the email tasks
19:03
they've had to clear.
19:04
They need to be the best version of themselves
19:06
so that they can handle that customer
19:08
with the highest level of respect and love
19:10
and let AI do the rest.
19:12
Because otherwise, why are you employing humans?
19:16
I can do the tasks.
19:17
Like what's the point of having a human?
19:21
Anybody watching this on the replay or live right now?
19:24
Please drop a comment, drop a question
19:26
if you have anything.
19:27
This is a true BDC expert that is on here.
19:30
She's got some authority inside of this subject area.
19:34
And it's really very important that we do get a grasp on it
19:37
because no matter what we're doing,
19:38
we want to make the most sense out of every dollar spent.
19:42
We want to actually get the right product
19:44
out of everything that we're putting our efforts into.
19:47
And you do help to make sure that does happen.
19:50
What are some of the awesome things
19:52
that we should be expecting from not just the car chick
19:56
We definitely want to hear what's popping
19:57
any big guests that are on the horizon.
20:00
And we also want to know what is it
20:01
that Epic BDC is putting together
20:03
because I know that there's some crazy stuff
20:06
that's popping right now for dealers
20:09
to get their people some social media activity.
20:12
We just got done teaching a bunch of solutionaries today.
20:15
Some more techniques are getting their following
20:18
inside of social media.
20:19
But sometimes they just don't do it.
20:23
And we understand that.
20:25
We try to teach as many as we can
20:26
but not everybody takes the lessons
20:28
and goes to actual work with it.
20:30
But you guys actually found a way
20:31
to solve that problem a little bit, haven't you?
20:34
Yeah, so to try to make the world's longest story short,
20:38
Epic BDC was born out of a social media agency
20:42
We focused on organic social media
20:46
but had also started running Facebook Messenger ads
20:49
for dealers when one dealer said,
20:50
oh, these Facebook ads aren't converting for me.
20:52
And we're like, hold on, your team just doesn't know
20:55
We'll put some headsets on our team in October of 2019.
20:58
And then COVID happened.
21:00
People sent home the BDCs
21:01
or they had to go home and homeschool their kids.
21:03
And word got around that we were dialing
21:06
and everyone's, hey, can you handle my leads?
21:08
Can you handle my leads?
21:08
And then Epic BDC was born.
21:10
At the heart of things,
21:11
we are focused on all things social media,
21:13
how to have the right engagement,
21:15
how to work the algorithm which constantly changes.
21:19
That's the passion of where we all started, even myself.
21:22
And years ago, even 2014, 15, 16,
21:25
before it was even cool,
21:26
we were training sales people
21:28
on how to utilize their Facebook page
21:31
to be an intrapreneur,
21:33
how to run a business inside of a business
21:35
and really create your own opportunities
21:37
instead of just relying on the dealership.
21:39
So that's been something
21:40
that's always been happening in the vaccines
21:42
when Epic BDC has been taking so much of this attention.
21:45
And then finally we realized
21:46
we keep trying to tell them to post.
21:48
And they're like, I got caught up doing this.
21:49
I got caught up doing that.
21:50
Or I don't know what to post.
21:52
So you tell me not to post inventory and sold photos,
21:54
but I don't know what else to post.
21:56
And so we kept trying to come up with,
21:57
okay, how do we solve that problem?
21:59
So we developed an app
22:00
because we needed another thing on our plates.
22:03
So we developed an app that finally solves that issue.
22:06
We give them all of the content they need
22:08
and a customized plan.
22:09
So it's not just posting what degree of boneless
22:15
or what degree of chicken you eat
22:17
off of your bone and wing,
22:19
but the next day after you create engagement,
22:21
you're going to post a vehicle for sale
22:23
that maybe you have a special on or something like that
22:26
because that's about tricking the algorithm.
22:27
Algorithm, after you make a post,
22:30
you have so many hours
22:31
where those people will see your post again.
22:33
And so it's all about that.
22:34
We give the prompts, we give the content, the verbiage,
22:37
everything like that for dealerships and salespeople.
22:40
And that has absolutely exploded.
22:41
That app went live November 30th
22:44
and every single day, Robyn, our CEO,
22:48
Isaac, our salesperson,
22:49
and Shannon are all booked solid with demos
22:56
So it's needed in the industry.
22:58
We've talked with a lot of other vendor partners
23:00
because they're in dealers' pockets
23:01
and they've developed products too.
23:03
And like, hey, you know what, give us feedback on this
23:05
and everyone's like, no, I need in on that.
23:07
Tell me how I can resell that for you.
23:08
So it's a great product.
23:09
It's very much needed.
23:10
All the sales managers are telling salespeople,
23:13
go make a post on Facebook,
23:14
go make a post on Facebook,
23:15
but they're sitting there like in their analytical brain.
23:19
Here's a car for sale.
23:20
Or, hey, here's a car I sold yesterday.
23:22
And that's all we ever see.
23:26
And they wonder why no one engages with their posts.
23:28
Just like you, to your point,
23:29
you put an engaging post out there,
23:31
the next post you put out,
23:31
more people will see and probably interact with.
23:34
It's super important to mix it up.
23:36
Can't have the same bag of tricks every single day
23:39
and expect different results.
23:40
That's really awesome.
23:41
I love that you guys have that app.
23:42
We got a chance to demo that app when we were at NADA.
23:45
It was really cool.
23:46
We were impressed by it.
23:47
Super pumped up for you guys growing with that.
23:49
There's no doubt you guys are gonna be busy
23:51
and it's just begun.
23:52
It's just gonna keep getting better
23:53
and more people are gonna be using it
23:55
so you're gonna hear some great praises about it.
23:57
With your show, just before we go to the next
23:59
and we were gonna go to that thing,
24:00
but I do wanna throw this out there.
24:01
This is a good question.
24:02
This is Melissa Hibdon.
24:03
Shout out, Melissa.
24:05
I hope you're doing well.
24:06
She says, what's your favorite CRM and why?
24:12
She's got good questions.
24:13
She's pretty smart cookie.
24:15
She and I match brains a lot.
24:16
It's almost a two-way tie for futuristic,
24:20
like modern trackability drive-centric
24:23
just because they're so far ahead of everybody else
24:26
in what you can do.
24:28
As far as if I sign up a store that has this CRM,
24:32
it's so much easier to integrate with
24:34
and do all the things, VIN solutions.
24:36
So as a vendor or a dealer,
24:37
I would have different answers.
24:38
If I were on the dealer side, drive-centric,
24:40
on the vendor side, VIN solutions.
24:42
And if honestly, if drive-centric
24:44
would just open up their APIs, it'd be a lot better.
24:48
What's going on, Steven?
24:49
He's saying, what's up from ORAC.
24:51
Rucky, welcome to the party.
24:55
Steven, what CRM do you guys use at your store?
24:58
I believe if I am not the guest,
25:00
I'm gonna say you all are a VIN solutions dealer,
25:03
but that's just an assumption.
25:04
Let us know inside of the comments.
25:06
But yes, I would agree.
25:07
On those two right there,
25:09
that's probably the most that we teach
25:11
and help dealerships operate within for those two.
25:14
And I would have to go ahead and tell you
25:16
that drive-centric, because of its capabilities
25:18
and its forward-thinking, is still a great light
25:22
here ahead of anybody else at the moment.
25:25
Everybody over drive-centric.
25:27
Yeah, I love what you said, Shasta,
25:28
though they would open their APIs a little bit more.
25:30
Yep, you were right, Lou, VIN solutions.
25:32
But yeah, if they would,
25:34
but I know why they're doing it,
25:35
it's all strategic right now.
25:36
It's just partnering with the right people,
25:37
making sure things are done right the way they want,
25:39
as they're growing their stuff.
25:40
But it will, I think that they're gonna be
25:42
wide open very soon enough, man.
25:44
They're growing extremely fast.
25:45
VIN solutions shout out to them.
25:47
I really love what they're doing over there, too.
25:48
We just actually got to sit down
25:49
with one of their training teams
25:51
at one of the stores we were at,
25:52
and they did a great job.
25:53
I was very impressed by their squad,
25:54
so yeah, great job over there.
25:57
Okay, we appreciate that.
25:59
Stephen jumps in here again, saying,
26:01
I like VINs, but it leaves a lot
26:03
for the sales rep to want.
26:05
I'm with you, I understand.
26:06
I understand what you're saying.
26:07
There's some areas in there that you wanna grow.
26:10
And especially if you see what drive-centric can do,
26:12
you're gonna really want it even more.
26:14
I'm just saying, but with that, everybody,
26:16
we are so thankful to be able to have
26:18
just a little bit of time with you today, Shasta.
26:20
We just wanted to make sure that we did have
26:22
a cup of coffee and a quick catch-up.
26:24
I'm so happy we got you.
26:25
And you are doing some really great things right now.
26:28
What is on the horizon?
26:29
Where should people get the chance to meet you,
26:31
see you, and maybe even grab that microphone
26:34
and say a thing or two as the year goes on?
26:37
I'm really focused, as crazy as it sounds,
26:40
that I can be focused in any one place right now.
26:42
I'm really focused in BDC operations right now.
26:44
We've made a really big change lately
26:46
in how we are doing BDC.
26:48
And so I've got my nose down there for a little bit,
26:51
but as far as places I will be,
26:54
we have a Women in Automotive Social in Dallas
26:58
And then the Women in Automotive Annual Conference
27:01
in Nashville, August 3rd through 6th.
27:04
And then there's a couple of maybes,
27:06
like maybe a soda con or social grenade.
27:09
And then, I wanna say there's one more.
27:15
Oh yeah, by appointment only, duh.
27:17
We're co-hosting that one again in June in New Jersey.
27:20
So definitely we'll be there, BDC event, big deal.
27:23
So that one's exciting.
27:24
It is now a two-day event.
27:26
It's pretty awesome.
27:28
Yeah, other than that,
27:29
I'm just trying to nose down, hustle
27:31
and do all the things now that I've got
27:33
about seven different plates juggling in the air.
27:37
Let me make sure you don't kill you.
27:39
Whether the show should end with that.
27:43
It makes you stronger.
27:45
That's the better part, dude.
27:50
We do not own the rights for that music,
27:52
just so y'all know.
27:53
We don't own the rights to the music.
27:54
And I didn't even sing it right,
27:55
so it doesn't matter.
27:58
It wasn't even in the right tone.
28:03
But no, we're so thankful because yes,
28:05
what doesn't kill you does make you stronger.
28:07
Let's see, Melissa Hibdon said we should be,
28:09
we should do more women and automotive on Clubhouse.
28:15
I haven't been on Clubhouse a lot lately
28:16
because I got kicked out for some reason
28:18
of the main room that everybody uses,
28:20
but there's somebody that started up
28:21
a women and automotive Clubhouse not too long ago,
28:23
but I don't have the information on it,
28:25
nor do I know where to get it.
28:26
So if you hear anything about it,
28:28
tell me and I would love to be a part.
28:31
Drop it in the comments.
28:32
If you find about it now or down in the future,
28:35
make sure that you do,
28:36
but make sure that you do also to carguycoffee.com.
28:39
Listen to any of the brews that are out there.
28:40
Pay attention to what's popping inside of the industry.
28:43
And remember, there's some great people
28:45
that we are having great conversations with
28:47
and this is no less one of those best
28:50
that we've been on a quest to have a great conversation,
28:53
great cup of coffee and really just great relationship.
28:56
We love you as family.
28:58
We love to see you progress as you've been progressing
29:01
and couldn't be more proud.
29:02
But as you continue to raise the bar of your awesomeness,
29:06
you keep raising the bar of our expectation
29:08
and we keep expecting to see some greater, bigger
29:11
and we know that you're gonna deliver.
29:13
You have a great support system behind you.
29:15
You got it in your blood and we're so thankful
29:18
to be able to be connected to you
29:19
and to be able to call you family.
29:23
You guys have been there for me 100% of the way
29:24
and never let me down
29:26
and always give me the kick in the ass when I need it.
29:28
So I appreciate it more than anything.
29:30
You rock my friend and we appreciate you.
29:33
It's a great network that we're part of
29:34
and we look forward to seeing this network
29:36
just constantly rise.
29:37
Lou and I'm excited, it's a blessing to see that
29:39
and I'm so happy to see that you took the reins of this ship
29:42
and just kept moving forward with it
29:43
and trust me, a couple of years from now,
29:46
you're gonna look back two more years from now
29:47
when it shows four years old
29:49
and you're gonna be like, my goodness gracious,
29:51
There are gonna be so many more things happen
29:53
that you can't imagine.
29:54
I'm pumped for you, excited to watch it happen.
29:56
Can't wait to be there with you side by side
29:58
on stages, having good times.
30:02
Shout out to everybody in your camp.
30:04
We love you, Robin, Beverly.
30:06
Absolutely love every single person over there.
30:09
Shannen, you guys are remarkable
30:11
and we love what it is that you're doing for the industry.
30:13
If you wanna find out more about social grenade,
30:15
you can also reach out to Fred and Lou.
30:17
We would love to tell you why we call it 100% CGC approved.
30:22
But you know that not just Shasta,
30:25
but also the entire team over at SPC agency
30:29
and Epic BDC are 100% CGC approved.
30:36
And you know what we gotta do before we head out of here.
30:37
We gotta like to catch everybody.
30:39
We gotta drop some F-bomb.
30:40
So let's forget focus fly and let's keep growing.
30:43
On three, one, two, three, forgive, focus, fly.
30:52
And keep growing, my friends, keep growing.
30:55
We appreciate you all.
30:58
I'm Lou Ramirez, The Car Guy.
31:00
And I'm Frelinards, sub-prime hero.
31:03
And we love you, Master Shasta Haddock.
31:08
We'll see you soon, everybody.