“1320 video” is a racing media brand/channel. The hosts are saying it grew from the grassroots drag scene and helped bring more attention to racing and street cars.
“Professional motorsports” means official, organized racing at a high level—teams, rules, and big events. The speaker is contrasting that with the grassroots scene that helped feed it.
A “streetcar takeover” is a big car meet where people show up with their cars, hang out, and build community. The host also describes it as a stepping stone that can lead some people toward racing.
Drag racing is racing cars in a straight line over a short distance to see which one is faster. It usually focuses on getting off the line quickly.
Term
three grand F body
“F body” is a shorthand for General Motors’ F-body platform (most famously the Camaro and Firebird of that era), commonly used by enthusiasts as a budget-friendly base for builds. The host’s “three grand” framing emphasizes using a low-cost starting car and investing time/money to race.
Term
running threes in small tire
In drag racing, “running threes” means the car is hitting very fast time numbers—around the 3-second range. “Small tire” means using a smaller tire size, usually to help the car hook up and match the setup.
Organic reach means how many people see your post naturally, without you paying to promote it. They’re using it to talk about how well their social posts are drawing interest before the event.
They’re talking about Charlotte, where they’re trying to build momentum for an event. It’s basically the location for their racing/community push.
Concept
grud race
“Grud race” sounds like slang for a grudge match—an informal street-racing challenge. They’re basically trying to get people to say whether they want to see that kind of matchup.
Race Ready Auto Sports is a car dealership that specializes in selling modified cars. They’re comfortable working with cars that have been upgraded for more power and performance.
They’re saying they focus on a very small slice of cars—rare, highly modified ones—not the typical cars most dealerships stock. It’s basically their niche.
The Nissan GT-R is a very fast sports car from Nissan. It’s built to accelerate quickly and handle well when driven hard. That’s why it’s often brought up when people talk about racing or performance cars they’ve driven.
The Ford Mustang is a sporty car made by Ford that’s been around for many years. People like it because it can be made faster with upgrades, and it’s popular with car enthusiasts. That’s why it often shows up in conversations about performance driving.
The Viper is a Dodge sports car with a big, aggressive engine. The speaker is talking about a modified version where someone adds twin turbos to make it much faster.
Bring a Trailer is a website where car enthusiasts buy and sell cars, often through auctions. The host is saying their target buyers aren’t using it for the kind of cars they sell.
Auto Trader is a common car listing website. The host is saying the specific enthusiast buyers they want aren’t typically looking there for extreme modified cars.
A “modified car” is one that’s been changed from how it left the factory—usually with aftermarket parts or tuning. The host is saying these cars can sell for a lot more, but only if the work is legit and the car is actually good.
A “stock car” is basically the car in its original, factory setup. The host is comparing how much money can be made when selling a stock car versus one that’s been upgraded.
To “consign” a car means you let a dealer try to sell it for you instead of selling it to them directly. The dealer usually gets paid only if it sells, so they don’t have to buy the car up front.
They’re saying they can get you more money than a Lamborghini dealer would. That’s because dealers often pay less to protect their margins, while specialists may be able to sell the car quicker.
The Audi R8 is a high-end supercar from Audi, built for strong acceleration and sharp handling. The host is saying R8s are likely to be worth more in the near future.
They mean any car that says Porsche on it. The idea is that Porsche cars tend to be in demand, so they’re less likely to drop in value.
Term
V10 platform
A “V10 platform” here means the generation of supercars built around a V10 engine configuration. The speaker claims the V10 is being discontinued (“they killed the V10”), which can drive scarcity and make remaining V10 cars spike in used value.
A twin-turbo V10 is a big 10-cylinder engine with two turbochargers to help it make more power. The host is saying these cars are selling extremely fast.
“Single turbo” means the car uses one turbocharger to force extra air into the engine. That extra air helps the engine make more power when tuned correctly.
A “grudge car” is basically a car with a reputation for street racing or repeat challenges. People associate it with a particular rivalry or “you don’t want to line up against that” vibe.
IRS means the rear wheels are connected in a way that lets them move independently. That can help the tires stay in better contact with the road when you accelerate hard. It’s a big deal for how a car hooks up and handles during racing.
Independent rear suspension means the two rear wheels don’t have to move together. That can help the tires stay planted better when the road is uneven or when you’re launching hard. It can make a car feel more controllable in racing.
A grudge race is basically a rivalry drag race—two drivers racing to “settle it.” It’s usually more about the matchup and bragging rights than a formal event. The host is saying some people don’t know how to deal with the car in that setting.
“No time” here means the race isn’t about beating a stopwatch. It’s more about who wins the run against the other car. The host is describing a style of grudge racing where the focus is the matchup, not the exact ET.
“Lit the boards” is racing slang for doing so well that the track’s timing/results display shows your run. It basically means you put up a big, noticeable performance. The host is saying the car could be record-level if it got the right conditions.
Term
roll up and down glass windows
This describes a more street-oriented interior setup—power or manual roll-up windows—rather than a stripped, race-only cabin. In the transcript, it’s used to emphasize that the car still retains much of its original interior while being capable of serious racing. That’s relevant because many “race” builds are fully gutted.
Term
no water in that car
The host is saying the car doesn’t have coolant in it (“water” for the radiator system). That can be done for certain racing setups, but it’s risky because the engine can overheat fast. It’s one more reason the car isn’t “easy” for everyone to use.
They’re talking about cars making around 3,000 horsepower. That’s so much power that it can be harder to control and stop safely, especially on track. The point is that more power usually means more risk.
Term
four point Bolton Cajun
I think the transcript garbled a drag-racing term. It likely refers to a safety/starting procedure used to let a car go down the track in a controlled way. If you share the exact wording, I’ll explain what it means in plain English.
They’re talking about how to hire and keep good people in a shop/team. It’s more about management than car tech. In racing businesses, having the right culture and training matters a lot.
Pro Mod is a drag-racing category for cars that have been modified to run very fast. It’s not a stock-car class—teams build the car specifically for the drag strip.
A “class” in drag racing is a group of cars that compete under shared rules. The “530 class” is one of those groups in their scene, and the host is saying it’s very competitive right now.
A “women’s class” is a racing group for women drivers. Here, the host is saying it helps new women racers get started in a way that feels less intimidating.
A roll race is when the cars are already moving when the race starts. Instead of launching from a stop, you’re racing based on how fast you can accelerate from that moving start.
Radial racing means the cars are using radial tires, like the kind you’d find on many street cars. The tire type changes grip and how well the car can launch and accelerate.
In motorsports, pits are the designated area where teams park cars, work on them, and stage between runs. This segment contrasts “sectioning off” pits by class versus keeping them mixed so people from different performance levels interact.
HPX sounds like a car event where people don’t just talk—they also go racing and meet the companies behind performance parts. It’s happening around the same time as other big car happenings in Charlotte.
The Pontiac Trans Am is a famous American muscle car. Here they’re talking about a very heavily modified one that can make around a thousand horsepower.
“Two steps” is a way to control the engine revs so the car can launch with a sharp, consistent pop. People use it for better launches and for the loud, showy sound.
Power Tour is a big car event where people drive their cars to different stops over multiple days. The hosts are saying they’re going there right after HPX.
Term
miss a gear
“Miss a gear” means you shift into the wrong gear or don’t get the shift fully right. On a race track, that can slow you down and make the car harder to control.
The Buick Grand National is a classic American performance car made by Buick. It’s known for being turbocharged, which helps it make strong power. That’s why it’s a notable car to bring to an event or meet-up with other enthusiasts.
Company
Performance Expo
Performance Expo is referenced as an event where someone bought a Grand National. In this context it’s functioning as the organizer/venue brand for a car-related show.
LIVE
I got my start with 1320 video long, long, long, long time ago and from there, you know,
we were just traveling all over the country.
We got to see the ins and outs of all these events because obviously we're the guys,
you know, with the cameras and covering all these, these crazy races that are happening
everywhere.
And I literally just looked at Kyle one night and I was, I was driving home from a day at
the office, so to speak, from my job that I had then.
And I called Kyle and I was like, man, I hate this.
And he goes, what?
I was like, we have so much fun on the weekends going to cover all these races.
Like, we know all the ins and outs of it.
Like, why don't we just do our own?
And that's literally how it started.
In fact, before it was called street car takeover, it was actually going to be called,
not a lot of people know this, but it was actually going to be called 1320 video
invades whatever city we go to, because we just wanted to go street race allegedly
with our friends all around the country when we were dumb kids.
Like that's all we wanted to do.
We just want to go play with cars.
Welcome to the automotive advantage.
Grow your business and get smarter in just one hour.
Chase Latinbac.
I'm going to say your last name one time, but I think that's good.
That's good.
I'm impressed.
All right.
It's a little bit more.
I say that's all right.
Chase is here.
Thanks for coming in and flying in the show.
We've got a ton of stuff to talk about, but for the folks at home, you're 35.
Yes.
Very successful entrepreneur.
You've got multiple businesses.
We're going to talk, we're talking about all of your businesses,
and then how you do it and how you keep up with all this stuff.
And then on the way here, Jesse, we might get to talking about work-life balance.
Yeah.
I think we should.
None of the people talk about that stuff, so I agree.
Well, welcome.
Thanks for taking the time.
You're in the middle of an 18 race season with street car takeover.
I think with you, I think it's important to understand how we got here.
Yeah.
So you want to talk a little bit about what makes you a role and how we can build these businesses?
Absolutely.
So a lot of people kind of know me from back in the day.
I got my start with 1320 video long, long, long, long time ago.
And from there, we were just traveling all over the country.
We got to see the ins and outs of all these events because obviously we're the guys with the cameras
and covering all these crazy races that are happening everywhere.
And I literally just looked at Kyle one night and I was driving home from a day at the office,
so to speak, from my job that I had then.
And I called Kyle and I was like, man, I hate this.
And he goes, what?
I was like, we have so much fun on the weekends going to cover all these races.
Like we know all the ins and outs of it.
Like why don't we just do our own?
And that's literally how it started.
And in fact, before it was called streetcar takeover, it was actually going to be called,
not a lot of people know this, but it was actually going to be called 1320 video invades
whatever city we go to because we just wanted to go street race allegedly
with our friends all around the country when we were dumb kids.
Like that's all we wanted to do.
We just want to go play with cars.
That's it.
So and then streetcar takeover is just growing into this monster of a series that we travel
everywhere and do it.
So that's how it started.
It literally started in a sonic parking lot with our buddies hanging out.
And we should do this for real.
That's how it started.
Amazing.
Yeah.
Yeah, that's a lightning bull moment.
We've had, we had Justin Keith on who talked about a little bit of the background.
There's his empire.
You know, you've got streetcar takeover, so rolling a bunch of stuff.
We know Cletus Garrett's entire talk.
I mean, do you, do you have a perspective?
And I think because of the timing and Kyle's passing, but the 1320 empire,
like can you tell people how big this empire is that you guys have built?
Man, I don't think anybody really can.
It's one of those deals where that's been something that's been asked to me a bunch of
times, especially over the past couple of weeks.
It's like so many people have called me or reached out or sent me messages on social media.
I think I have 360 missed calls on my phone right now.
So if you're hearing this and I didn't miss your call, I'm sorry.
Lots of messages, all that stuff, but like it's just amazing how many people it's such.
In fact, before we started the cameras rolling, we were talking about that,
about there's so many people in this industry to give everybody an idea.
I'm sure that there's lots of people have been listening to this right now who you are in
the spot that you're in, in this industry because of Kyle and you don't even know that.
That's how big of an empire and how big of a thing 1320 video has become,
especially from the grassroots side of things.
Obviously, we have our anti-sharae, we have professional motorsports,
but 1320 video and what Kyle started really is the root to even some of that stuff too.
Discovery Channel and racing cars on that would not be a thing without Kyle.
I am confident to say that that man and some of the things that I got to be a small part of,
okay, have pushed billions with a B, billions of dollars through this industry
and that's something to be proud of and I don't think that we're ever going to truly know how
big it is, but it is that big and I actually, I believe that for real, I really do.
It's amazing when you're in it, the moment, it's just like, oh yeah,
that's Kyle from 1320, that's Chase, you know, and then like now we have this unfortunate moment
of looking back and kind of seeing it from a distance and it's like, what a monster,
right? What a monster and like even three weeks ago, if you said, well, who's the biggest media
company in automotive, I don't think anyone would pick 1320, but it is and it has been.
Especially, like I said, especially on the grassroots side of things, there's no one bigger
and it's just, it's wild how far it splinters off into just everything, literally everything.
I mean, Garrett wouldn't be a thing. Cleetus, streetcar takeover wouldn't be a thing. A bunch
of the other media companies that you're watching streetcar stuff on wouldn't be a thing. Street
outlaws wouldn't be a thing. Tons of aftermarket companies that push parts wouldn't be a thing.
I mean, it's just crazy as to how far back you can actually look at the roots of that thing
to see where they actually come from or where they go. It's crazy.
Even the current style wouldn't be the thing. Like even the merch wouldn't be the thing.
Yeah, you are exactly right. Yeah. Yeah, like the 1320 drips and the doughnut and all that stuff
moved a lot of people towards that, even what you're wearing now. It's just crazy to think
how wide that empire was, how much it affected everybody, and then how much it was just kind
of part of like, oh yeah, 1320. Yeah, like I watched their YouTube videos. I watched it. It was so
organic. Yeah. Right. And we talked about that part too. I think the reason why so many things
from 1320 video have been so successful throughout the years is because if you look at it, all right,
1320 video has always been about the people. Kyle has always been about the people. The cars
are cool. Don't get me wrong. But like the people part of it has really been the focus
ever since the beginning. And it's always been about catapulting this next person up.
And what can Kyle do for everybody else? That was the craziest part about Kyle. You know,
he was in such a position to where if he wanted to do all these crazy things, he absolutely could
have, but that was never his concern. It was always capturing the story about this person
and then enabling them to build a platform off of that to just go to levels that we've
just never even seen in the automotive world. It's crazy, crazy, crazy.
Chase, I'll jump ahead a little bit. We want to talk about the structure of all these businesses
that you're operating, but the social media and reaching those people, really the roots go back
to there. Can you talk about like, you were sharing, hey, I put a post up and it reaches
as many people like, how big of a deal are you on social media? I'll try to say this. I don't
really view it like that. It's just fun. Once again, it's just always been about meeting people.
And we've met so many people that that stuff has grown because of it. So I try to be careful with
that and try to stay humble with that. But the reach stuff is crazy how we can just do it organically
just because once again, it just goes back to the people. It's the boys. And that's what 13,
20 videos always been about. It's what street car takeover has been about. It's just always been
about the boys just having a good time. And if we're not having fun, we're not doing it.
So how do we make the fun show through everything that we're doing and then people just want to
be a part of that? I think that's where a lot of places miss. How do you get information out
that's fun that people want to feel like they can be a part of it? It's not just about what this
truck did or what this car did or what happened at this race. It was, well, how did we do it and
why was it so fun? You know what I mean? Justin, I may need your help interpreting this, but I think
you have grown up in it and you've learned techniques, right? Like you watch what these
guys do. It's things that you would teach a client or you would bring to a client. These guys have
really created some of these formulas. Yeah. I think one of the most frustrating things
from the outside is how effortless, there's just a group of people who make this look effortless.
And it's like, Kyle, you run Fran from RPM. There are a lot of guys out there, Garrett or
Cletus, that you watch the video and people are like, why do people like this? What is he doing?
I'm like, that's just who he is. Yeah, they just like it. Right. And that's a frustrating thing for
a client to hear because they're like, well, how do I be cool? It's like, okay, well, the thing is,
you're not cool. But you still charge him for it, right? You charge him for it. Yeah, yeah, yeah.
This is a business after all. I think I'm coming up with a new business idea right now, Jamie.
But like, how much of it is learned and how much of it is just being the boys?
I don't think really any of it's really learned, honestly. I think that's the coolest part about
like, when you look at guys like Kyle, myself, Garrett, Ron, Fran, like all those guys that
you just talked about, we are who we are. And I think that's a huge part of the success,
like what you see is what you get. I'm going to be the same person on your podcast as I'm
going to be at HPX in the hallway, you know? So we have a saying in our shop, have just enough
fun to not get sued. So it's one of those deals where like, but everyone just wants to be a part
of stuff like that. And when you're unapologetic about having fun, it shows through and it's
genuine. And it doesn't even have to be intentional because, or you don't have to go out of your way
to be intentional doing it because that's just what we do anyways. It's the standard. We want to
just have fun. And if you can have fun, it works. So how about for people that are,
they do think they're fun, but they're not seeing success doing these types of things?
Like what advice do you have for them? And then find fun friends. Yeah.
Find fun friends. Yeah. And it is a struggle. You know, we do see people who are trying really,
really hard to like, to catapult themselves on social media and stuff like that. And I think
it's one of those deals where you, you find fun friends, you surround yourself with that because
once again, the whole saying like the boys, going back to the boys, people want to belong to something
and when they see people belonging to something, they want to follow that type of thing. So if
you, even if you watch like Garrett's videos, the Cletus stuff, it's always a group of them. He's
never by himself. Okay. But it's the relationships and the genuine relationships like flow through
his videos. And you know, you go hang out with those guys. And once again, it doesn't matter
if the cameras are on or off, they are who they are on camera and off camera. And it's as genuine
as it gets. They don't have to put on some show to make it happen. It works because that's literally
just what happens. It's interesting. I was in a meeting with an OEM here in Detroit yesterday,
and they were talking about the most recent Cletus video. You know, so you, you, and I put
all of you into that. You guys impact the automotive industry. Are you, are you aware
of that? Do you realize new cars and new parts are watching? Not really, to be honest with you.
No, like I, I, I guess I can kind of get there if you say it out loud, but it's one of those deals
where I don't ever really think about that. Honestly, we just do it. So we like to break it
and fix it and play with it again. So yeah. So it's cool to hear stuff like that. But like,
like we were kind of talking about the whole Kyle situation. I don't think any of us really
step back to really realize what was going on because we're just so in it every day that
I think we just skip that part and just keep having fun. So, right.
I wanted to go back to when you guys started this in a parking lot, as they always do.
If you knew what you knew now, would you have done it?
Absolutely. Yeah. Yeah. I don't want to get off this ride ever. Like literally ever. I mean,
we get paid to go have fun with our friends and on top of that, you know, we're building new car
guys. We do influence the racing scene and that's something to be proud of and it's really,
really fun. So yeah, I would absolutely do it all over again for sure. Yeah.
cribe streetcar takeover for someone who's never heard of you.
Describe streetcar takeover. I think we are, man, that's a tough question. I've never really,
how do you describe such a thing? You know what I mean?
Man, that can be as deep or as light as you want it to be really. I mean,
do you want the deep answer or do you want the light answer? Deep. Okay. Yeah. And we've,
because you're partnered with HPX and because I have been representing you a lot this year,
if you know that or not, but people do ask that. But I want your take. I don't want to
lead you at all. Okay. So describing streetcar takeover, I'd say it's really, it's the gateway to
motorsports and drag racing in my opinion. The coolest thing about streetcar takeover
is we have a spot, right? For the 17 year old kid that all he can afford is some three grand F
body that he found on Facebook, that he's doing everything that he can to put that sucker together
to come race. So I have a spot for that kid, right? Or I have guys that are running threes
in small tire with, you know, full built race cars. And you know, we've done events that,
you know, I've had payouts 50 grand, stuff like that. So streetcar takeover is a spot where
everybody has a place where they can come and party with us and have a good time.
And the cars really bring everybody together. And once again, like I said,
we've always tried to make it about the people and the racing second, you know what I mean?
The racing is fun. But like you come to one of our night meets, man, like the night meet that
we're about to have in Charlotte, we're going to blow that place out. But it's going to be about
the people that night. And sure, there's going to be plenty of cool cars around, but there's going
to be 6,000 people at a dang Twin Peaks parking lot. I mean, there's something to be said about
just how that feels, you know what I mean? It feels like high school again, back with your
buddies in a parking lot. And that's something that everybody is still chasing. And that's
something that we accomplish. So like I said, that's kind of the surface level of it with
streetcar takeover. But there's so many different things that it means and so many things that is
done. And I think we're just getting started. Rattle the numbers off for us. It's 18 events
this year. You got a top line revenue number. What a great year streetcar takeover looks like.
And then how many people come out? Give us a few stats. Okay. So top line revenue,
I would probably say 8 million maybe. 8 million across everything.
Obviously, that's not counting merch and stuff. I'm just thinking purely events.
And that's not counting the biggest moneymaker. Yeah.
Just in case you're writing me down at home. Let him keep going.
Right. Right. Right. Yeah. 8 million without the thing we make money on. Yeah.
Otherwise, pretty straightforward. Yeah. And then man, people wise,
we have some really, really big events and we have some that are kind of on the more tame side.
Sometimes we'll have 2,500 spectators at an event, which those are the hard ones. But when you
have 18, they can't all be bangers. And that's just the truth. But then we'll go to Charlotte
this weekend or next weekend, I guess, and we'll see over 20,000 people throughout the weekend.
So it's just, it's kind of all over the place. And it's been a learning curve too,
especially with the economy and stuff like that, seeing how that actually does affect
your business. That's been a huge thing for me growing up in the industry and stuff because
I mean, really, we're at the point now where like you said before, I'm 35,
but we started this when I was 23, so 22. So like really, I've done a lot of my big growing up in
this. And man, it's been, it's been a while learning how much all that stuff really does affect
what you're doing. And you could do everything right. And it's still be a tough year just because
of everything going on that affects literally everything. I mean, when you're in a business
that is purely a luxury item, you know what I mean? Like there's, we are not a need. We are a want,
you know what I mean? Now, some of us, it's a need. But we are very much a luxury item. We're not,
we're not above groceries. We're not above gas. your mortgage or rent or anything
like that. So you can have tough years even when you do everything right. And that's, that's scary
for as a business owner. That's scary. So. And you guys seem kind of unique in that you're willing
to go to races you know are going to be small. Yeah. What's the logic there? Man, I think a lot
of it has to do with one reps. Reps are always good no matter where we're at. We do so many events a
year and you never know what's going to happen. I mean, there's been times where we've been driving
out, you know, 12 hours, one way to get to a race. And you know, I would call my boys back,
man, you know, this is the last time we're going here. Like, like we just can't get the city to
pop off. And then all of a sudden we get there and our minds are just blown. I mean, Atlanta was
like that. We were talking about that on the car right over here. Commerce now, hopefully it comes
back. We'll see. But you know, commerce for us was one of those deals where we had done it for
three or four years, couldn't get it to pop off. It was always right on the edge. I mean, it was
making money, but it wasn't wild, you know. And then for some reason, don't know why, don't know how
just it just one year just took off like a rocket ship. And that was one of our biggest,
biggest events and money makers that we had. And the track was the perfect size for us. We had that
place packed shoulder to shoulder. And it's just crazy. So I think the mindset of it is,
I think we're just dumb enough to keep trying. And then all of a sudden,
out of nowhere, it just works. And we, I don't know how to tell you how. So I really don't.
Just you do it enough times that eventually it works.
The other insane thing you do, and I say that while I'll do respect is you guys race your own
cars at your own events. And I don't know how physically you're able to do that. Are you just
crazy built different or how do you do that? I don't know. know if we're
built different because this is just how we are. We're just built, you know what I mean?
It's one of those deals where, yeah, I mean, it is tough sometimes, but like I was saying before,
you know, we have a group of really, really good guys that travel all around the country with us.
They all know what they need to do. They all have their job and they're dang good at it.
So that gives us more freedom to be able to kind of run some of the races. And if room is burning,
we can jump out of the car and throw our helmet off and just roll up our sleeves and get right
back to it. So yeah, not a lot of promoters race at their own events, but we absolutely do.
So all of our boys actually race at our events, literally everyone who works for us races.
And I think that sets us apart because I can tell you why this works. You know what I mean? I can
tell you that that ain't going to work or, you know, racer's not going to want to do that.
And we know how to work our lanes and we know how to do what we do because, well, we do it.
So yeah, that sets us apart, I think. Yeah, it's funny because like,
how many cool sanctioning bodies are there? Like almost zero. Like a sanctioning body by itself
is not a cool entity normally. It's very like rules driven and there's a promoter and it's a
business and there's a thing. And then you guys are just like, yeah, we're just racers, bro.
Yeah, we just race with cool t-shirts on. Yeah, that's what we're doing today. And it works.
Right. And I think many people in a traditional sanctioning body would be like, there's no way
that could operate like that, blah, blah, blah. And I was like, oh, it looks like it's working
perfectly. So maybe we should do more of that. Yeah, we just go watch this. Right, right.
You've leveraged that and we were, and back to your skills in the community, right? You were
just talking about Charlotte and what did you do to call out the entire city of Charlotte this
week? So I post, yeah, we were talking about organic reach, man. That's a post that went a
little nuts there. You know, I was just sitting there and we were talking about, you know,
we need one last big final push these last two and a half weeks or so going into Charlotte. And
I was like, man, I really haven't been doing much racing this year. I was like,
but the car is ready. It's just, we've had so much stuff going on within, you know, the new
dealership and shop and the racing season and all the stuff. I just haven't been paying very much
attention to that side of things, but it's something obviously I care about deeply. I was like, you
know what, Skrit? I posted a picture of the GTR sitting in the shop just chilling over there in
is it even worth me bringing this thing to Charlotte? Like honestly, is there anybody out
there that is even worth my time to bring this car out? And like, let's get a little grud race
going on. Like who tagged your heroes? The last line was tag your heroes because I want to know
why I should bring this car out. So tag your heroes. And so far we haven't had a lot of answers. So
we have had a couple guys, couple guys, there's a couple guys in there. It's like, bro,
it's like, you're not a street car at all. So that ain't fair. But man, that's, I think that's
one of the things that we do well because we just have the balls to say it honestly. So let's do
it. Why not? Worst case scenario, we have fun. What advice do you have for like a little promoter,
someone running a little event? They don't have any of this traction. They want to be like what
you're doing. Maybe they do one or two things with their local track. Like how can they get the word
out better? What can they do? Go race. Go race. Absolutely. Go race. Race with as many people
as you can. Meet everybody. I think one of the biggest things that has driven what we do is we
will sit down and talk with anybody, man. Like there's no one that you meet that is too small to
have your time. And that's something that a lot of people don't understand because everybody matters
and you can learn something from everybody that you ever talked to. And a lot of people get
skipped over in the industry because people would just brush them off. Well, they don't have a
big enough following or whatever. And that's not real. You know what I mean? Maybe they just don't
have a big enough following yet because no one knows about them yet and they could be the next
big thing and you wouldn't even know because you didn't give them the time of day. So, you know,
1320 once started with one follower. You know what I mean? Garrett started with one follower.
Streetcar takeover started with one follower and then it grew. So, but it's the people that
you meet along the way. This whole thing is about people. Cars are great. Racing is great.
The people are better. And that's what makes this thing. And I think so many people forget about
that in our industry because it's just cars, cars. But there's somebody who
is driving that car. And there's not somebody that's driving that car, that car doesn't matter
anyways. I want to back up here for a second because we talk about this a lot. I think many
people have an idea that to become internet famous, you can do it entirely on the internet.
And what I'm hearing you say a lot is it's absolutely not the case.
Yeah, it starts off the internet, 100%. Yeah. So, meeting people is the biggest thing you
could ever do. So, go to everything you can. Show up. That's a huge thing. Walk around places like
HBX, stuff like that. And just meet everybody. Meet everybody. Shake everybody's hand. So,
yeah. Yeah. It stops off the internet. Yeah. Chase, you got this whole event thing going on,
which is crazy. Huge business. And then now we've started other businesses off of the success of
streetcar takeover. So, race, ready, auto sports is a car dealership. And I think you've got a
really interesting position. Yeah. You have no problem selling modified cars. No. That's what
we like. Yeah. And a lot of other places, they won't touch them. But one of the reasons why we're
not afraid to touch them is because once again, it's what we do. You know what I mean? You send
some of the cars that we get to, you know, like, it's pretty rare. What Race Ready does really,
like our whole premise is the 1% of cars. Like, that's what we like. So, it's pretty rare
that we're going to have a stock whatever. But I probably got one that makes over 1500 horsepower.
And so, like, when you get a car, like, let's say like a Lamborghini Huracan or something like that,
lots of guys are twin-turboing these cars right now. Probably one of the best street platforms
who have ever graced our planet. Okay? When you throw some turbos on them suckers, they are missiles.
All right? But you take that to a Lamborghini Miami or something like that with a 2000 horsepower
Lambo, they're not even going to know where to start with that thing. But, you know, we race those
cars ourselves. Or like, you know, GTRs or fast mustangs. We've, the guys that work in our shop
have owned and raced almost all of these platforms. So, unlike other dealerships, you know, where
they're trying to sell you one of these cars, I'm going to go drive mine home. You know what I mean?
So, I can talk to you about that. Like, I had a guy the other day who wanted to sign a twin-turbo
Viper with us the other day. And he goes, well, have you ever driven something
like this? And I was like, yeah, bud. Yeah. Yeah, absolutely have. And I was like, in fact,
I could probably teach you about your car. So, yep, yep. So, you know, like we're driving,
you know, sequential Vipers out to dinner with, you know, our wives or whatever, they're shaking
their head the entire time. But like, it's one of those cool things where like, if some guy wants
to buy a modified car, we can probably have a discussion about it because chances are we've
probably done it. So, it's a pretty cool premise. We like it a lot.
Take me through the mechanics of selling a modified car,
meaning someone comes to you or you pick it up. What's the sales mechanism? Is it just your
social platform? Pretty much, yeah. I mean, so we don't use anything like bring a trailer.
We don't use like auto trader. We don't use car gurus. We don't use anything like that
because the guys that are looking for those types of cars aren't getting on car gurus or
auto trader to find a 2000 horsepower GTR. You know what I mean? They're just not. So,
where are they looking? Well, Facebook Marketplace or Facebook groups. And like I said, over the
years, we've had so many of these platforms and we've had them to the extremes that I'm already
in all these groups. So, like, you know, if you're trying to sell your high horsepower GTR,
well, you're already in all these groups. And you guys know as car guys, if you're interested
in a platform, you're going to go jump in those groups and look at them to your eyes bleed trying
to freaking figure out what the heck these things are actually capable of and who I should trust
and what we should do. That's where those guys are looking for those cars anyway. So, you stick
it right in front of them instead of them having to go find it. It's just right in front of them
already. What's the margin on a modified car versus a stock car? It depends. It depends. So,
the coolest thing about modified cars is that they are worth whatever somebody will pay for
them. And we all know that. So, it's one of those deals where if you're good at selling the dream,
like you can be really, really good at this and really, really successful. But the other part
about it is, you know, it's got to be good quality stuff too. And we have the right guys that are in
our shop on the shop side of things that once again, like I said, we've all owned these cars.
We've all raised them. So, they know what to look at, for, what parts they should have.
And all these cars are gone through before we sell them too because we won't do junk. We just don't.
So, the margins can be awesome a lot of times because, well, you know, these guys will try
to take their cars and trade them off somewhere. And this dealership has no idea what they're
looking at or how to put a price on it. And then, you know, they come to us and it's like, well,
brother, like, I can consign it. Oftentimes, like, I don't even have to buy it from you.
I can just show you like, here's the numbers. Like, this is what we do anyways. I can get you
more out of it than what the Lamborghini dealership was going to give you. And I can still make mine
and your making more what they were going to give you anyways. So, just consign it with us.
And we'll probably have it gone quicker than they will do. So, we've actually had dealerships call
us that have modified cars that come in on consignment to help them move those cars because
they just can't get them moved. And then give me a forecast for the used car,
supercar market. Give us a couple vehicles you think are going to be on the rise in the next
12 months. So, a couple vehicles that are going to be on the rise in the next 12 months.
R8s, Audi R8s, Huracans, GTRs, anything with a Porsche badge on it, literally anything with a
Porsche badge. But these are cars that, you know, one of the biggest questions that I get all the
time is, what can I drive for the summer and not lose money on it? Those right there. The GTR
gets a little asterisk by it because you can't buy one that's been, it's too far gone. Okay? Like,
if you buy one like mine, brother, you're losing money on that sucker. I can promise you that.
But, but, but the amount of fun that you got, it can outweigh that. You know what I mean? So,
don't be like me. Don't be an idiot. But, but do what I say, not as I do. But, yeah, those cars
are forever safe. The V10 platform, you know, they killed the V10. And so, as of right now,
it's such a hot thing that we're just seeing values on those cars just spike. I can't keep
those cars in stock right now. It feels like I make a post once a week saying like, I need
twin turbo V10s bad. Like, I need them now. Who's selling? Who needs one moved? Like,
what can we do? I need all of them now. So, and they just fly off the shelves. I mean,
a lot of them are sold before we even get them in stock. So, like, there's a lot of cars that go
through our dealership that you won't ever even see on socials because they just don't make it there.
So, because we literally have a line of guys in my phone that are like, hey, if you see this,
shoot it to me. And so, we'll just fire it off right away and just get the deal done without
even the car being shipped to us yet. So, we still get it in and we still do a full PPI on it.
But there's been multiple of those even this month where guys were on the fence about if they
wanted to consign or not. And it's like, well, listen, brother, like, I already got this thing
sold. You just got to say yes. And I was like, here's all the proof. Here it is. Just like,
let's just wrap this up. And they're like, really? And I was like, yeah, it's like that. So,
it's been a wild ride, man. Wild ride. It's pretty fun stuff.
How did everyone get so rich?
Well, brother, I'm still trying to figure out the rich thing myself. I mean, we're doing all
right. I wouldn't consider it rich though. But once again, it just all goes back to, like,
we just don't care about that kind of stuff. I just, I really don't. We're having so much fun
anyway is that like, man, if we were broke, I'm having fun. So it doesn't matter. And we're doing
stuff that we genuinely care about and that we would be doing anyways. So I don't ever want to
stop ever. So the money is cool and all that stuff. But on the flip side of it, it doesn't matter.
It really doesn't. I think people put so much importance on that too. If you stop putting
so much importance on it, it's going to come. And a lot of guys, they just, they can't get
that through their head. They watch all these business coaches and stuff like that. And they're
just, they're missing the most basic thing. Like you can wake up and be a robot every single day.
And don't get me wrong, routines are great. And I have one too. Like that stuff is important.
But like you're missing the most basic of basic things of just being a real freaking person.
And if you were that, you'd be so much further anyways, it would catapult everything you're
doing 10x. So just be real. This black 06 that I keep seeing you post on Facebook.
Why hasn't that sucker sold? Seems like such a good deal. What's it what describe it for me?
So it's a, it's a C6 06 It's got 25 three cage in it. Billet noon and block.
It's got a big 110 single turbo on it. It's been a grudge car. I think this has
something to do with it. So it's been a grudge no time car. It actually originated here in
Michigan. Actually, that car is from here. And it's been very, very fast. And I think the thing
that scares people about that car is, is that it's still an IRS car. So it's independent rear
suspension, but it's been 14s to the eighth, like deep teens. And it's been faster than that,
but I'm trying not to say how fast it's been on the podcast here because I want somebody to buy it
and I want them to be able to continue to grudge race it. But what I'm saying is, is it's, um,
it's a serious freaking car, but it doesn't know what it is. And why I say that is because,
okay, well, when you think small tire, no time grudge car, you don't think IRS, you just don't.
You do not think independent rear suspension when you're thinking about those things and that type
of racing. And so I've had multiple guys calling me, they're like, is it really still independent
rear suspension? And I'm like, yeah, they're like, well, we just don't even know what to do with that.
And I'm like, well, good thing is, is our guys do, then we have the car and the original owner who
built it is also an open book. He's down to help. Um, but like they're scared of it because they
just don't know what to do with it. And I'm telling you, if that car went and lit the boards,
it would be the fastest independent rear suspension car in the world if it lit the boards.
And I think that's freaking cool. So, but the car still has most of its interior in it, full carpet.
It has roll up and down glass windows. Um, I mean, you could race the all steel all glass
glass with it. I mean, you can do a ton of class racing with that thing and things a freaking
missile. So I think guys are just scared of it because there's a, it's, it's a very unique car
that has been very, very fast. And is it going to continue to be fast with the new owner?
So I would like, I would like to keep that one. Yeah. I looked at that. I was like, okay, that's
too much. That's too fast for me, but the price is so good. But you don't have a grudge car, do you?
I don't have a grudge car. I don't need a grudge car. I would lose every grudge race.
And that's another thing with it too. You know, there's no water in that car. So that's been
a struggle for some guys too. One, the suspension scares it, but then like the guys who are thinking
like, man, that'd be a pretty fun car to have. You can't do anything with it really besides go
race it. So that's, that's another struggle. The full out race cars, like full out race cars
are always harder to sell than even the high horsepower street cars. And like being a race
promoter, I struggle with that sometimes because like, man, you want these guys to be safe.
And like we get like cars in our industry now at some of these races, we've cracked down on it
quite a bit, but like at some of these races, man, where, you know, they're 3000 horsepower cars.
And there's events that are letting them go down the track with a four point Bolton Cajun. And you're
just like, that's a lot. Yeah. That's a lot. Don't like that. And that's why we
don't race those kinds of cars anymore. Man, it's just that's a lot. Chase, I want to ask you a
business question. You've mentioned the people around you many times. How do you attract great
talent? How do you keep talent? How do you develop people? Like, how have you built these teams?
Caring, I think is a huge thing. Caring, you know, the people around you, if you treat them right,
they're going to treat you right. And we just genuinely care about our people and their families.
And I think that that's a big driving force as to the success behind everything that we've been
doing. You know, we just genuinely care about the people that are around us. So as far as development
and stuff like that, once again, it just all goes back to reps and just getting out there and doing
it. And most people can do it as long as they're having fun doing it. And in our industry, that's
a big thing. It continues to push people to want to come back. And the more you do it, the better
you get at it and to develop some of some pretty big Titans in our industry. So it's all about
having fun, man. It's all about having fun. What do you look for? Because I'm sure a million people
want to work for streetcar takeover, you know, but like, what do you what are your requirements?
Somebody that fits the group, like you can just tell, you know, when somebody walks in,
walks into like our shop setting or whatever, you can tell right off the rip. If they can jump in
and just be joking with everybody and keep up and not get offended and like all the stuff like,
I mean, you know how racers are, man. I mean, we're not exactly the, we're a very welcoming group,
but we're not exactly the most PC group ever. And it's one of those deals where like, you know,
if you can fit in, you're gonna be all right. You know, if you can keep up, you're gonna be all
right. You can tell. I mean, you can just tell by even looking at people, you can tell it's like,
I ain't gonna work bud. Chase, we should have mentioned Sam and Ryan. I think they're the
leadership group with you, but they're very different from you. Do you want to talk about
how that works and how you guys compliment each other? Yeah, yeah. So, so yeah, my business
partner is Ryan and Sam. They are a massive part of our success. And while I'm super, super focused
about once again, having fun, those guys are over here with the leash yanking me back.
You know what I mean? We're very, very much like we have our dreamer, who's me. We have our numbers
guy who is absolutely Ryan. And then we have our processes guy and that's Sam. So I'll figure out
like, Hey, I want to have fun. And then Sam or Ryan is going to be like, All right, this is how
we afford to have the fun. And then Sam goes, Okay, this is how we execute the fun.
And it be repeatable. So there, there's, we all really, really play off each other's strengths
and weaknesses very well, because like what Ryan could do, I can't do. And what Sam can do, I can't
do, but what they can't do, I can do. So it just, it works very, very well. It works very well.
So, and then you got the checks and balances and all that stuff and like, Hey,
that ain't going to work or Hey, maybe we should do this or maybe don't say that. You know what I
mean? It works out good. A lot of shops seem to struggle at a certain point with delegating and
then trusting. And then, you know, most shops, I think are top down. There's one dude at the top
who started it. And then there's everyone else. Was it ever like that at streetcar takeover or
any of your businesses? Or has it always been more of a group? No, I, yeah, I don't think it's
ever been like that. And I hope it never is. It's one of those deals where I think, I think
streetcar takeover, one of the, one of the biggest things is, is that none of us have ever really
cared to be that guy. You know, whether, whether one of us is or not, or whether one of them is
looked at that way or not, I don't think, I don't think anybody actually like cares to be that.
And I think that's really, really important for the dynamic of the business, but also like the
culture around the business. You know, I think that that's a big thing. Like, you know, a lot of
people know who we are, but I just don't care about that. You know what I mean? Just, it doesn't
matter to me. So I think that that helps with, with that situation a ton. It just doesn't matter.
So once again, I think people get so caught up in so much stuff and they overanalyze things that
they get lost and stuff that just doesn't matter. Quit worrying about that stuff and just go freaking
do it. It's funny for people that have never seen you guys operate like, you know, you pulled up the
vengeance. Controlled dumpster fire. Yeah. But like everyone's a part of the dumpster fire. You know,
it's not like you showed up in a twin turbo R8 and everyone else showed up in the truck and trailer,
right? It's like, you're there with the boys doing everything together. That event, they flew in.
They flew in and I drove the Freightliner once again. Don't like flying, but I'm going to sit
here and pretend like it was, I struggled because guys, I'll take this one, but I would rather be
in the Freightliner than on a plane, which is weird, but it's the truth. But yeah, no one's too good
for any role. And I think that that's, that's, once again, another special part about SET. There's
been lots and lots and times where, you know, we've been at an event and like I've got stuck
working the front gate because we were missing somebody and I've worked the front gate literally
all day before. And the only interactions that I've got with people is when they came through
the gate and that's it. But Ryan's done that same thing and Sam's done that same thing. Like no one's
too good to handle any part of it. If the trash needs to go out in the merch trailer, if you're
walked by, just do it. Like you don't need to tell somebody else to do it. You're walking by
there anyways, just do it. Or everyone at the beginning of an event, we have people who work
our merch booth, but we're all in there before an event happens and all of us are folding shirts
together, all of us. One, because it gets done faster, but two, like it, there's a lot of fun
times that happens when you're folding merch with your boys. You know what I mean? So like nobody
wants to miss that stuff either. And I think that's kind of the other thing. You know, there's,
there's always a fear of missing out because we are so blessed to be in something so much fun
that no one wants to miss any part of it. So if we're folding merch, boys, that's what we're
freaking doing. We're going to fold some merch and we're going to turn our music on way too loud
and be a problem for everybody around us, but we're going to have fun doing it. So it doesn't
really matter what you freaking think. I have this problem now where like we're on a project.
I don't need to be there. Like the video team has got it. The photography team has got it,
but I want to go because I don't want to miss out on the fun of the thing. It's like,
I'm not there to direct or help in any way. I'm just there because it's fun. You know,
it's like a great time. Yeah. Right. We just want to be a part of it because it's freaking cool.
Yeah. Right. Right. Chase, let's transition and talk about the high performance expo because
we realized a few months ago, Justin realized it first, but we were aligned to all be in
Charlotte the same week. So we've got a B2B trade show that opens up June 2nd and the industry
will be in Charlotte. We're going to have streetcar takeover influence, cultural influence throughout
the week, and then you start to take over on Thursday morning. Now you're going to have a
bunch of racers and a bunch of your people in the convention center, and then we go into your
Twin Peaks event there. Yeah. We're going straight from doing business right to Twin Peaks. And
if that ain't the most car guy thing you've ever heard in your entire life, I don't know what is.
So, right. Right. Right. But it's going to be a fun deal, man. I think that that's, I think it's
going to be, I think we're going to get in front of a lot of people that we've never gotten in front
of before. And I think it's going to make it a really good time. So that's, we're excited for that.
It's going to be good. But let's pull the curtain back a little bit because you and I had some
early conversations about what do you think about trade shows? I love them personally. I mean, I
think that, like I said, meeting people is a big thing for me. Shaking hands is a big thing for me.
Phone calls are cool. Emails are awful. And so I like being in front of somebody, you know.
That kind of stuff matters. J-Win connection matters. And when you're doing a business deal
with somebody, like that, that just, it just amplifies what you're doing 10x because it is,
like this is sales 101. It is a lot harder for somebody to tell you no or talk around what
you're trying to get them to do if you're face to face with them 10 times harder. So that matters
in those types of settings. So, and that's what really drives the industry as a whole is relationships.
The cool thing about the racing industry is it's literally built on that. I mean, how many
handshake deals have you done with people who are, you know, 20 years later, still a thing
because you guys met and you shook hands? That's what racing is. And that's why we love it so much.
So, trade shows, they bring that. Lots of it. So. There's an educational component
to HVX. You're actually going to be on stage, I think, talking about, you know, what it means to
market and brand and build big organizations, big communities. You know, maybe give us a
preview. What are you going to talk about at HPX? What can you teach the larger industry that can
learn from your example? I think it's just, it's finding the right people to put in the right
spots, you know. You need to find the right person. If you have a specific goal in mind,
finding that person that can execute it, but lead your brand in a good direction while gaining
attention on that one specific thing that they're doing, and they make it their baby and drive it
home. I think that's a really, really big thing. And if it takes a group of people to do that,
then that's what you need to do too. Like I said, so many people are so focused on efficiency
that they miss out on sometimes things don't have to be efficient. They just have to work,
you know. And I think a lot of people miss that in business and stuff like that. It doesn't have
to make sense. Like sometimes it is hard for me to answer some of these questions because sometimes,
man, it just freaking works. So you just got to go do it. You know, there's so many people
that yes, education is important like we were just talking about, but let's set the education aside
real quick, quit being stupid and just go freaking do it. That's 90% of the battle is actually going
to execute what you're trying to accomplish. The people are spending so much time learning about
what's going to happen when they go try to do something instead of just going to figure it
out. And I think some of the biggest learning moments that I've had is just because I've
thrown myself into situations where I've had no other choice, but to learn how to get through it
or else we're going to have a big freaking problem here. So yeah, I think that's, I think just doing
and I think that's one of the biggest things that you could teach somebody is just go freaking do
it. That's how you get the experience. That's how you actually learn because I can teach you a
bunch of stuff. And we actually have a saying around our shop once again that those who can't
teach and that says a lot right there. So those who can't teach. Okay. Well, we're doers. I can
still teach you how to do it, but you're going to come do it with me. You know what I mean? And I
think that's, that's an important part about HPX is the people who are up there teaching are the
people who are actually doing and that means something. So like you go to college to learn
about business. It's all right. Well, professor, whoever, if you're so good at business, why are
you sitting here at a college class teaching business? That doesn't make any sense because
you would know that you would do way better by just going and running your own business. So
doers do and that's important, especially in education. I know you love that. I do love that.
One of the other things I think people do is like they don't want to get messy and they don't want
to like they want to be efficient. They want to, especially with AI now, everything has to be like
whatever. And they're also afraid of failing. So how do you deal with the potential of failure?
Do you even think about it? Oh, yeah, you just go for it. Yeah. I mean, that's the failing is always
something that's on your mind, right? No one likes to fail, but it's a reality of winning too. So you
can never win if you haven't failed. So it's one of those deals where, you know, and failing teaches
you that winning is great and it's the best feeling in the world. So keep chasing that. But
there's so much to learn and failure as well too. We've tried a million different things within
SCT and in the car industry that have just bombed completely, but it's all right. I mean, it's one
of those deals where, you know, you want to talk about like short form stuff, like people's attention
spans are this long. So especially now today in the industry that we're in and it's so social
driven and stuff like that, guys, don't be afraid to fail because no one's going to remember it
next week anyways. It's going to be onto the next guy's failure anyways. So it doesn't really matter
that you failed this week because, well, that guy's got you covered next week, which is all right.
And that's part of being human too. So failing, while it sucks, yeah, also don't be too scared of
it. I mean, obviously you don't want to go try to fail, but if you do, it's all right too. So
doesn't really matter. In the grand scheme of things, failing is actually a good thing if you
think about it. Yeah. And it's funny in our world too, because if you fail at promoting something,
that means no one heard about it anyway. So they don't even know that you sucked at it. It's like,
it's so personal. But it ain't that deep, guys. Like I don't think I've said that saying more
than in this one calendar year of my life. It's just because we just have so many changes going
on with everything that we're doing too. And it just, it ain't that deep. It's really going to
be okay. And if it's not going to be okay, well, guess what? Tomorrow it's going to be okay anyways.
We're going to figure it out. So it might not be okay in this second, but we're going to figure
it out and it will be okay. So it ain't that deep. Don't get so caught up in it. So it just,
and that's something that I've been like really, like my dad honestly has been driving home to me
over the last year especially. It's like, brother, you got to learn how to let things go.
I am a person that takes things sometimes too personally, I think. But once again,
I think that comes from me caring about the people around me so much is like, you know,
if somebody says something negative about what we do, it's like, well, man, well, we love it.
So like, why are you being so negative about it? You know what I mean? It's like, I'm so quick to
swoop in and defend my boys. You know what I mean? They're like, they could be,
they could actually be doing the wrong thing. And it doesn't matter because I'm a freaking ride
with your brother. So if we're going to the bottom of the ocean floor, I'll see you there. But I'm
riding with you. You know what I mean? But it's one of those deals where it's not that deep.
People just, especially me, I think that's why I say it out loud so much right now is that
I got to quit taking things so personally and just get through it. You know what I mean?
That's a big thing. Chase, you're going to have a huge streetcar takeover display within the
high performance expo. Do you know what cars we're going to bring? Yeah, yeah. So we are going to
have Sam's car with us, which is a really, really, really fast radial car. We're talking
mid threes to the eighth over 200 miles an hour. We're going to have my GTR there, which my GTR
is a full pro mod GTR. It makes about 3000. We're going to have Jimmie Dale and Poland will be there
with 50 shades. Their little Fox body that's been taken over the little gangsters world.
The 530 class, it's freaking literally everywhere right now. Those boys are killing it. So they'll
be with us too. But then we're also going to bring some more streetcar stuff too. So we're going to
have the extremes, but also kind of the, I wouldn't say lower end, but the easier end of the streetcar
spectrum with us as well, because that's like we talked about before, kind of what streetcar
takeover is. I got a spot for everybody. So we're bringing something that will appeal to just about
everybody. You have an extremely diverse community. I think there are major league
organizations that are very jealous of you. I know they are. What is the connection? I think
I know after being around you so much lately, but how do you draw in 20 year old kids of every
ethnicity, girls race with you routinely? What is it that draws these people to streetcar takeover?
I think it's just the genuineness of the whole thing, of all of it. What we're doing is something
that every car guy wants to be a part of. And we've done a really, really good job of capturing
that and running with it as fast as we possibly can and making it into a thing. And people just
want to be a part of what we're doing. And it works that way. It just works for us. And we've
done a good job creating a culture around the fact that like, hey, if this is your first time going
down the drag strip, we're going to help you out. It's okay. Everyone's got to start somewhere.
I went down the drag strip the first time ever at one time as well. Now,
we're racing some of the fastest cars in the world with some of the fastest guys in the world,
but I had to make my first pass too. Our women's class has done a good job of that as well too.
Getting women out and putting them in a race car and teaching them how to do it in a spot that
it's not super intimidating. It doesn't need to be that. We're just all out here having a ton of fun,
but then we have the classes that are guys are betting 10 grand a side on races that last three
seconds. You know what I mean? So like, we literally do have a spot for everybody, but
nothing, there's no one class that's more important than the other. And I think that
street car takeovers done a really, really good job of capturing that. We don't just do one thing.
We do all things, but we're good at all of those things too. So if you want to roll race,
we can do that. You want to have a big car show? We can do that. You want to go do three second
radial racing? We can freaking do that. So because we've done it all and we've had a really good time
doing it in the shows. So I think that's a big one too. Like I've been to so many events where
it's like very clear that this class is here because we need their $40 and we're going to use
that $40 to get you to this other class that we actually care about, right? And it's, you can tell
instantly that like, they don't even like these people being there. They just wish they could
only do the one thing, but there's only eight cars in that class. So they have to fill the
rest of the day, right? And that sucks when you're in that class or when you're into that class.
And it's like, I feel like HPX has a little bit of that too, where it's like, I've been to other
events and other shows where there's an obvious order and like, okay, I'm not a part of that.
I'm down here in this little 10 by 10 over here, whatever, right? And now it's like,
it's very inclusive at all the boosts are the same level, I would say here. So like,
how can someone protect against that? Do you think like, how, how could I put that into
a brand that I'm working on? Not, not taking it so seriously, you know, like, we don't,
we don't section off our, we don't section off our pits. You know what I mean? So you can have
the guy that, that tailored in his, his Mustang that runs 1150s or maybe you drove it into next
to the guy that is running three seconds in the eighth, you know, but those guys are rubbing elbows
and you know, you get to talking across your pit and stuff like that. And before you know it,
you met one of your best friends again in a parking lot. And that's, that's been the story
of my life. I mean, honestly, meeting people in a parking lot has been the biggest thing in my
entire life. So, you know, we don't section those people off. Everybody's kind of together all the
time. We do the driver's meeting altogether. We don't really have VIP treatment for our fast guys
versus our slower guys. And I think that that's important too. Nobody is more important than
anybody else, no matter how fast your car is, nobody is more important than you. And we're not
going to give somebody special treatment just because of that either. So it's a, I think that's,
that's one of the biggest factors that streetcar takeovers had in keeping it genuine.
Who do you look for, for inspiration? Like what other organizations, I know when we were
vengeance together, we talked about Savannah bananas and like, I look at grid life a lot.
Like I think the grid life is, yeah. So like, where are you finding these little moments of like,
oh, we should take that. I like what they're doing over there. You know, I don't think we really do
that honestly. We just want to do what we want to do and be good at what we do. And I think like,
if you were to ask me like what inspiration I've had, it's just my boys. And I would include my dad
and that as well too. I talked to my dad a ton. He's one of my three that if my world is ending,
I go to him. And you know, my business partners have also been those guys from me too throughout
the years and Kyle and Garrett and stuff like that. I just think, you know, we just, we figure out
what we want to do and lucky enough, what we want to do turns out a lot of other people want to do
that stuff too. So I don't really think we've taken very much inspiration from other groups,
even though I appreciate what they do. I just think that we're just having fun doing what we do.
So I wouldn't say that there's really much inspiration from that, but I do look to my close
people for inspiration as to like, okay, what can we do within this? What do you enjoy about it?
And how can we capitalize on that? Because chances are, if we're having a good time doing it,
they're probably going to have a good time doing it too. So that's where I find a lot of inspiration.
If we're having a good time doing it, chances are you're going to too because reality,
we're the same people, you know? Car guys are, we're pretty simple creatures. If you really
break it down once again, it ain't that deep and a lot of companies are really overthinking it like
race car go fast. Yeah. It's that simple guys. Burnout. Yeah. Burnouts. Loud music. Cool. Black
hats and black shirts, baby. Right, right, right. Chase, this is going to come out a week before
HPX opens up. Okay. So right before June 2nd, take us through HPX into streetcar takeover in
Charlotte. What do you think the week holds for someone that's thinking about coming and
hanging out with us? I think it's going to be busy. There's going to be so much to do and so much to
see and there's going to be so many different sectors of what people like in the automotive world
that it's just going to drive the whole thing as a whole. I think that HPX, being the same week
of streetcar takeover, you know, they were talking about the mayor, the performance week or what
they call it? Yeah, it's the official performance, high performance week of Charlotte. Right, right.
And if that's not freaking cool, I don't know what is. You know, I think the whole weekend is just
going to be about racing and building relationships and there ain't nothing better. So if you want to
come and do the business side of things, but the cool, unique part about HPX this year is
not only are we going to talk about racing, we're going to go freaking do it. And what other trade
shows, what other business trips have you guys gone on this year that you can be like, all right,
yeah, we went and did business, but then we went racing and we saw, you know, like, you know,
different tire manufacturers or turbos or superchargers or whatever, you know, we're going
to like go talk to those companies, but then they're going to come to the race too and actually see
the people who are buying their products, race them on the track and rub elbows and shake hands and
all that stuff. And that's something that's very unique to what we're doing. I think it's going
to be cool. Yeah, I'm, I get to do this this year. It should be very fun for me. The vengeance boys
told me they got room on the trailer for the Trans Am. So are we breaking news here? I don't
be freaking cool. Yeah. So we're going to do HPX and then we're going to do two steps in the
parking lot at Twin Peaks. And then we're going to, Justin's going to learn how to roll race,
a thousand horsepower Trans Am, I guess, and then leave there and go directly to power tour.
So it's going to be a crazy two weeks, but I like, again, where else can you do this? Where
else can you bring your car to a trade show, meet people, go to the education panels, do all the
things, go to Twin Peaks, two step with the boys, straight to the track. Go race. Yeah. Like, yeah.
Spin, miss a gear, go home. You know, it's going to be great. Break something. Yeah, right? Right,
right. It's just, it's the perfect everything right in a row. Chase, folks are going to hear this,
never heard of you before, never heard of streetcar takeover. How do they get plugged into
what you got going on? Just go find our socials, you know, streetcar takeover everywhere, race,
radio, sport, everywhere, my stuff, chase, lottenbock, everywhere. We ain't hard to find,
I can promise you that. We tend to make a little bit of noise. So if you're looking for us, chances
are you're probably going to find us. That's why I think it's hilarious for people like,
I just couldn't find your stuff. It's like, well, then you really weren't looking too hard. Now we're
here. So yeah, pretty easy. I love it. See you at HPX, Justin. I'll see you at HPX, Justin. I'll
see you at HPX. Jamie, I'll see you at HPX. And I'll see you at streetcar takeover, Charlotte.
I'll see you at streetcar takeover, Charlotte. I'm going to be there. All right, I'm going to be
there too, turns out. I'm bringing my whole family, all the nephews are coming. So,
I can't wait to meet them. You're bringing a Grand National. Are you? Yeah, because I've heard.
There's one coming. It's not mine. It could be though. I know a guy can help facilitate this.
I'm a car guy. Car guys are the worst. We Jamie, on the next podcast,
Jamie bought a Grand National at Performance Expo. I love it. I've done that before.
There we go. All right, that's the pot. We're done with this. Thank you.
About this episode
Chase Lautenbach and the hosts trace how 1320 Video grew from a small street-racing hangout into a traveling media and event empire, including the early “1320 video invades whatever city we go to” naming idea. They define Street Car Takeover as a gateway to motorsports/drag racing, share crowd and revenue scale, and explain why community-first storytelling drives reach. The conversation also shifts into Race Ready’s “1% of cars” dealership model—consignment, Facebook groups, and extreme builds—plus how events stay inclusive and genuine.
