Cheap Detailers How To Deal With It? Should I Wax a Car? Episode #956
About this episode
A new Range Rover customer texts about “a wax,” but the hosts explain how modern protection has shifted toward ceramic coatings and layered systems. They break down why clients still use “wax” loosely, how wealthier customers often want scheduling and “set it and forget it,” and how mobile detailers can handle coating work. The conversation also tackles aftercare, including what happens when customers rely on cheap car washes—abrasion and chemical residue can undermine coatings. Finally, they debate why “cheap detailers” persist and why there’s “no solving it.”
In this episode, Marshall and Nick dive into the nuances of dealing with wealthy clients in the detailing industry. They discuss the importance of understanding client expectations, especially when it comes to terminology like "wax" versus modern alternatives like ceramic coatings.
The conversation also touches on the challenges and opportunities in distribution, the rise of consumer interest in car care, and the persistent issue of "cheap detailers" in the market. With engaging anecdotes and practical insights, this episode is a must-listen for anyone in the detailing business.
Chapters
- Introduction and Customer Texts - 0:00
- Understanding Wealthy Clients - 2:01
- Terminology and Expectations - 4:17
- Mobile Detailing Process - 11:11
- Distribution Opportunities - 21:00
- Consumer Interest in Car Care - 23:17
- Challenges with Cheap Detailers - 40:05
- Content Creation and Industry Insights - 53:03
- Closing Remarks - 63:01
wax
"Hey, Bob got a new Range Rover and needs to bring it over for a wax. That was the text I got late last week, right? Like, these are fun."
Car wax is a product you rub onto the paint to protect it and make it look shiny. It works best when the car is clean first, so the wax can stick properly.
Car wax is a protective coating applied to paint to add gloss and create a barrier against light contaminants and water. In detailing, it’s often discussed alongside prep steps (like washing and decontamination) because wax only bonds well to a clean, properly prepped surface.
paint protection film
"I'm seeing a lot of posts about it in different places where people are selling a certain brand of paint protection film."
Paint protection film is a clear protective sheet that sticks to your car’s paint. It helps prevent rock chips and small scratches, especially on the front bumper and hood.
Paint protection film (PPF) is a clear, durable protective layer applied to a car’s painted surfaces to guard against chips, scratches, and light abrasions. It’s commonly sold in branded kits, and installers may ask which specific brand/product the customer wants because performance and installation requirements can differ.
AI
"And the customer is ready to buy and goes on AI and says, you know, what, what, what should I put on my car?"
In this context, AI refers to using an AI assistant/chat tool to generate advice about what product to put on a car. The host is pointing out that AI can produce confident-sounding but incorrect or mismatched recommendations, especially when the user doesn’t know the right terminology to verify the result.
Range Rover
"You know, largely what a lot of them do is, hey, I just got a new Range Rover. I need you to kind of, you know, get it taken care of for me."
A Range Rover is a luxury SUV from Land Rover. People who own them often want detailing and paint protection done carefully, because they’re expensive and the paint matters.
The Land Rover Range Rover is a luxury SUV known for its high-end comfort and premium positioning. In detailing conversations, it often comes up because owners expect paint protection and careful surface work to match the vehicle’s value and finish.
protection world
"Which we're past that in the protection world. We're now to ceramic coatings and things like that."
“Protection world” is just the detailing side of the car world where people focus on products that protect the paint. The point here is that the industry has moved from wax to longer-lasting coatings.
“Protection world” refers to the detailing/automotive care niche focused on long-term paint protection products and services. The speaker contrasts older wax-based protection with newer ceramic-coating approaches.
ceramic coatings
"We're now to ceramic coatings and things like that."
A ceramic coating is a protective layer you apply to your car’s paint. It helps the paint resist stains and makes washing easier, and it usually lasts longer than wax.
Ceramic coatings are liquid polymer/ceramic-based layers applied to a car’s paint that bond to the surface to improve chemical resistance and make the car easier to clean. They’re positioned as a more durable alternative to traditional wax in the “protection world.”
stack
"So, you know, from what you've told me about this woman, perfect candidate for stack, maybe bumper to Uno."
“Stack” here means using more than one protection product or step together. The idea is to get better or longer-lasting protection than a single product alone.
In detailing, “stack” means layering multiple protection products or steps (for example, combining a coating with other treatments) to build up performance and durability. The host is saying the client is a good candidate for that kind of layered approach.
bumper to Uno
"So, you know, from what you've told me about this woman, perfect candidate for stack, maybe bumper to Uno."
This sounds like a “cover the whole front” or “cover most of the car” protection package. The host is talking about a more complete protection job rather than a small spot treatment.
“Bumper to Uno” appears to be shorthand for an end-to-end paint protection coverage plan (covering the front bumper area through a broader section of the car). The exact product name isn’t clear from the transcript, but it’s clearly describing a comprehensive coverage scope.
set it and forget it
"You can rub a lot of people the wrong way, handling it the wrong way, because these are set it and forget it people. You know, I see a lot of this is more prominent in the PPF world right now."
“Set it and forget it” means you want something to work with minimal effort after you buy it. In car care, it usually means you don’t want to keep redoing the work often.
“Set it and forget it” describes a mindset where a product or service is expected to require little to no ongoing maintenance. In detailing, it often comes up with longer-lasting protection products where owners don’t want to think about frequent reapplication.
two step correction
"Because they know they're stretching to afford something like a five year coding, full two step correction, those types of things. And they're going to ask a lot more questions."
“Two step correction” means polishing the paint in two stages. The first pass removes deeper marks, and the second pass smooths and improves the shine.
“Two step correction” is a paint-correction process where the detailer uses two stages of polishing to remove defects. Typically it means one more aggressive step to level scratches and a second, finer step to refine the finish for better gloss and clarity.
coding
"Because they know they're stretching to afford something like a five year coding, full two step correction, those types of things. And they're going to ask a lot more questions."
They likely mean a “coating,” which is a protective layer put on the paint. It helps protect the finish and can make washing the car easier.
In this detailing context, “coding” is almost certainly a mis-transcription of “coating,” referring to a protective paint coating applied to the car. Coatings are used to add chemical/UV protection and make the car easier to clean, and they’re often sold as multi-year packages.
mobile detailer
"Can you put on stack as a mobile detailer? If so, then what's the process, right?"
A mobile detailer is someone who comes to your house or workplace to clean your car. Because they may not have easy access to water, they often use different washing methods than a shop would.
A “mobile detailer” is a professional who performs car cleaning and detailing at the customer’s location rather than in a fixed shop. This matters because water access, setup time, and product choice (like waterless or rinseless methods) change the workflow.
waterless
"Or are you going to use a rinseless waterless approach? Darren's used our, our waterless for, for years and years and years, eco one."
A waterless wash cleans the car with products that loosen dirt without needing a lot of water. It’s popular for mobile detailing because it’s easier when you can’t use a hose.
A “waterless” wash uses little to no water, relying on lubricating chemicals that lift dirt while reducing the chance of scratching. It’s commonly used in mobile detailing where water supply and runoff are limited.
eco one
"Darren's used our, our waterless for, for years and years and years, eco one. We have other detailers that have messaged in because we sent out some stuff for them to test and play with."
“Eco One” is a car-cleaning product used for low-water washing. In this segment, they also use it as a slippery liquid when doing clay bar work so the clay doesn’t grab the paint.
“Eco One” is a detailing product line used here as a waterless/waterless-style wash method. The host describes it as something Darren has used for years, and they also use it as a “clay lube” after washing to help clay glide over the paint.
clayed
"So it's, it's eco one is what Darren did. And then he clayed afterwards. He used a very fine, he used the, the gray, right, the real fine, fine clay bars."
“Clayed” means you use a clay bar to pull off tiny dirt and grime stuck to the paint. It helps the paint feel smooth before you apply wax or polish.
“Clayed” refers to using a clay bar (or clay mitt) to remove bonded contaminants from the paint surface after washing. It’s typically done before polishing/waxing so the paint feels smooth and the finish can be corrected more effectively.
clay bars
"He used a very fine, he used the, the gray, right, the real fine, fine clay bars. What we did using eco one then as the clay lube after you wash the car is perfect."
Clay bars are tools that help pull stuck contaminants off your car’s paint. Different clay grades are used depending on how aggressive you need to be.
“Clay bars” are detailing media used to mechanically remove contaminants that washing alone can’t lift (like overspray or embedded grime). They come in different grades; the host mentions “very fine” and “gray” clay bars for a gentler finish.
clay lube
"What we did using eco one then as the clay lube after you wash the car is perfect. Got a lot of glide on it."
Clay lube is a slippery product you use while clay barring the car. It helps the clay glide so you don’t scratch the paint.
“Clay lube” is a lubricant used during clay bar detailing to reduce friction and prevent marring the paint. In this segment, the host says Eco One is used as the clay lube after washing to provide “glide.”
polish
"Well, if you clay, do you have to polish? ... I would say if you use eco one, I'd still go and do a wipe step, you know, let's, let's kind of polish."
Polishing is what makes paint look smooth and shiny again by gently removing a very thin layer of the clear coat. Detailers use it when the paint has light scratches, dullness, or leftover haze from other steps.
Polishing in auto detailing is the process of using an abrasive (often with a machine) to level the clear coat and refine the surface so it looks glossy. It’s commonly used to remove light defects like oxidation, swirl marks, and sanding haze—often after claying or when preparing for protection.
wipe step
"I would say if you use eco one, I'd still go and do a wipe step, you know, let's, let's kind of polish."
A “wipe step” means wiping the paint down after a product step. It removes leftover residue so the next step—like protection—can work as intended.
A “wipe step” is a cleaning/removal step where you wipe off residues (like polishing oils, fillers, or remaining product) after a polishing or chemical step. It helps ensure the paint surface is properly prepped for the next stage, such as protection or coating.
ceramic coating technology has changed
"Then you need to realize products like stack exist. So I think the people that are having this crisis of I got to always do XYZ are also the same people that don't realize ceramic coating technology has changed."
The host is saying ceramic coatings aren’t all the same anymore. Newer coating products and methods can make the job easier and less aggressive than older approaches.
This is a concept about how modern ceramic-coating systems and prep requirements have evolved. The host’s argument is that newer products may reduce the need for extreme prep (like sanding whole panels) compared with earlier “ceramic coating” approaches.
Sparta
"And so if you're somebody fighting this, you need to ask yourself, nobody told you to put Sparta on without polishing the car."
“Sparta” sounds like a coating or protection product. The host’s point is that if you apply it without prepping/polishing the paint first, you may not get the performance you expect.
“Sparta” is mentioned as a product that someone applied without polishing first. In detailing terms, this highlights the importance of correct surface prep for coatings/protectants—skipping prep can lead to poor bonding or weaker results.
Ford Ranger
"... got two to three houses, you may be looking at a ranger over the gets, you know, 3000 miles over three ye..."
The Ford Ranger is a pickup truck that’s sized between small and full-size trucks. It’s made for carrying things and handling everyday driving. People may talk about it in terms of how well it holds up after several years and miles.
The Ford Ranger is a mid-size pickup truck built for work and everyday driving, often chosen for its practicality and ability to handle regular hauling or towing needs. In a podcast context, it may be mentioned when discussing ownership costs or how long a vehicle can last with typical use. The reference to mileage over a few years suggests the conversation is about durability and real-world longevity.
chemical distribution
"So that would be my biggest mistake in business is that from the very beginning, not getting into chemical distribution."
Chemical distribution is basically selling the car-cleaning products to other detailers or shops. Instead of only making money from doing the work, you also make money from supplying the stuff they use again and again.
Chemical distribution in detailing means selling and supplying car-care chemicals (like cleaners, degreasers, and coatings-related products) through a supply channel rather than only doing labor. It’s a business model that can create recurring revenue because shops and detailers keep re-ordering products.
mobile guys
"We deal with a lot of shops. And so for you mobile guys, it's the same thing where they're ceramic coating or they're putting PPF on..."
“Mobile guys” are detailers who show up at your house or workplace to do the work. The point here is that customers still need instructions on how to care for the car afterward.
“Mobile guys” refers to detailers who come to the customer’s location instead of working out of a fixed shop. The transcript ties this to the need for post-service guidance when customers get coatings or PPF.
TikTok shop
"We have people on TikTok doing TikTok shop and doing all these different types of things that are providing value to them because they know all about the products."
TikTok Shop is a way to buy products directly through TikTok. The host is saying some detailers use it to sell car-care products and earn extra money.
TikTok Shop is an in-app shopping feature that lets creators sell products directly to viewers. In the segment, it’s used as an example of how detailers can monetize product knowledge and drive sales.
detailing someone's car
"We're here to talk detailing and how we can help and, you know, share our experience. [1542.2s] But guys, everybody's jumping on the train and seeing the benefits."
Here, “detailing” means giving a car a thorough cleaning and restoration, not just washing it. It’s the kind of work that makes the car look better and helps protect it.
In this context, “detailing” means more than a quick wash—it’s a careful process of cleaning and restoring a car’s surfaces (paint, wheels, glass, and interior) to improve appearance and protect them. The hosts frame it as a service people seek when they realize they need a better routine.
PPF
"If you have no problem detailing someone's car, I can promise you there's a lot of people that they also want the solution of what to do after the coding [1565.5s] or what to do after the PPF installation or something like that."
PPF is a clear protective film that gets put on a car’s paint. It helps protect the paint from things like small rocks and scratches so the car stays looking better longer.
PPF stands for paint protection film, a clear protective layer applied over a car’s painted surfaces. It’s designed to help guard against rock chips, light scratches, and road debris while keeping the paint looking newer.
Tesla seats
"And I wanted to pair it with not only its revive awesome for the seats at a car show, but this question was how to remove dog slobber residue from Tesla seats. ... You just have to grab one bottle."
They’re talking about how to clean the inside seats of a Tesla. Since the seats are vinyl (not fabric) and the car has lots of electronics and touch points, the cleaner choice and technique matter.
The host is specifically talking about cleaning Tesla interior seats, using the material type (vinyl) to decide what detailing product and method to use. This matters because Tesla interiors often include large touchscreens and sensitive trim, so the cleaning approach needs to avoid damaging those surfaces.
enzyme
"Okay, you might you might do enzyme. [1813.9s] This is why I brought up the question, right?"
An enzyme cleaner is a special cleaner that breaks down organic gunk—like saliva—so it comes off the surface more easily. The question here is whether dog slobber needs that kind of cleaner or if a regular interior cleaner will work.
In detailing, an enzyme cleaner is a product that uses biological enzymes to break down organic messes (like saliva or other protein-based stains) so they can be lifted and rinsed away more easily. The host is debating whether dog slobber residue would need an enzyme-based approach or a simpler cleaner.
vinyl
"Are Tesla seats any of them fabric? [1832.7s] No, it's all vinyl. [1833.9s] Yeah."
Vinyl is a plastic-like material used on many car interiors. Because it’s not fabric, you can usually clean it with wipe-on/wipe-off products more safely than you could with cloth.
Vinyl is a synthetic plastic interior surface commonly used for seats because it’s durable and easier to wipe clean than fabric. The host notes that Tesla seats are “all vinyl,” which affects what products are safe and effective for removing residue without damaging the material.
burning a door panel
"I mean, and you don't have to be worried about burning a door panel, dealing with the screens, which, which are big. [1873.2s] You don't have to be worried about dealing with any touch points any differently."
“Burning” here means ruining the interior trim with the wrong cleaner or chemical. It can leave stains, spots, or a damaged finish, so the host is saying their product is safer for door-panel materials.
“Burning a door panel” is detailing slang for damaging interior trim—often by using the wrong chemical or too-strong product—causing discoloration, haze, or surface degradation. The host is warning that with the product they’re recommending, you don’t have to worry about that kind of damage.
screens
"You just have to grab one bottle. [1863.4s] I mean, and you don't have to be worried about burning a door panel, dealing with the screens, which, which are big."
The car’s screens are delicate. Some cleaners can smear, haze, or damage the coating, so the host is saying this product won’t be a problem around the screens.
In modern cars, “screens” (infotainment and driver displays) are sensitive to harsh chemicals and can be damaged by improper cleaners. The host mentions not needing to worry about the screens while using the recommended product, implying it’s safe around touchscreens.
touch points
"You don't have to be worried about burning a door panel, dealing with the screens, which, which are big. [1873.2s] You don't have to be worried about dealing with any touch points any differently."
“Touch points” means the parts of the car interior your hands and body regularly touch. Those areas get dirty faster, so you want a cleaner that’s safe and effective there.
“Touch points” in detailing refers to the interior areas people frequently contact—like armrests, steering-adjacent surfaces, and seat areas—where residue and oils build up. The host is saying the cleaning process for these areas doesn’t need to be handled differently for this product.
abrasion
"[2086.3s] Uh, it's pretty simple. [2088.7s] The answer is abrasion is a coating's enemy, right? [2094.7s] And if it's a brushed car wash, yeah, it's going to, it's going to start to eat away"
Abrasion just means rubbing that causes wear. Think of it like tiny scuffs from contact. If your car has a protective coating, rubbing from brushes can slowly wear that protection away.
Abrasion is surface wear caused by friction—like rubbing or brushing contact that physically scuffs a coating. For coatings, abrasion is especially important because it can gradually remove or thin the protective layer. The host’s point is that a brushed car wash can increase abrasion and therefore damage a ceramic coating.
touch free
"I've seen a lot of confusion about chemical car washes or what you would call touch free washes where there's a lot of defense and there's a lot of argument and there's a lot"
A “touch-free” car wash cleans without brushes touching your paint. It uses chemicals and water pressure instead, so it can be safer for scratches—but only if the chemicals aren’t too aggressive for your car’s finish.
“Touch-free” car washes clean without physical contact brushes or mitts. They rely on chemicals and water pressure to lift dirt, which can be gentler on paint in some cases but can also be harsh if the chemistry is wrong for your finish.
pH scale
"Because you cover so much of the pH scale. If they're putting out a one on the pH scale of acid, you've got a big, I mean, they're basically putting battery acid out at that point."
The pH scale tells you whether a cleaner is acidic or alkaline. Very acidic or very basic chemicals can be harsh enough to damage materials on your car, including protective layers and even plastic parts.
The pH scale measures how acidic or basic a chemical is (0 is very acidic, 14 is very basic). The segment claims that if a wash chemical is extremely acidic or basic, it can attack plastics and potentially damage protective coatings.
APC degree surusers
"And a lot of that is about staining, which can happen at a lot of different places on the pH scale, high on the pH scale, which would be like, you know, for those of you that are APC degree surusers that'd be high on the pH scale, low on the pH scale would be, you know, wheel acids and things like that."
APC usually means an all-purpose cleaner used for degreasing. The host is implying that some APCs are very strong (high pH), and that can be risky for certain finishes if you don’t use the right product and dilution.
“APC” in detailing typically means an All-Purpose Cleaner, often used diluted for degreasing. The segment suggests APCs can be formulated to be very high on the pH scale (more basic), which may increase the risk of staining or damage depending on the surface and residue left behind.
wheel acids
"that are APC degree surusers that'd be high on the pH scale, low on the pH scale would be, you know, wheel acids and things like that."
“Wheel acids” are strong cleaners made to break down brake dust on wheels. Since they’re acidic, they can stain or harm other parts if they splash around or aren’t rinsed off well.
“Wheel acids” are acidic cleaners formulated to dissolve brake dust and iron-like contamination on wheels. Because they’re acidic, they can be more likely to cause staining or damage to nearby surfaces if misused or if residue isn’t rinsed thoroughly.
clear coat
"And the havoc you would create is two fold staining, which would have stained the clear coat, but now it's stained the coating, which is a good thing that it damaged the coating."
Clear coat is the shiny protective layer on top of your car’s paint. If harsh chemicals stain it, the car can look dull or permanently marked until it’s corrected.
Clear coat is the transparent top layer on modern automotive paint that provides gloss and protects the color coat underneath from UV light and minor abrasion. In the segment, the host warns that the wrong chemicals can stain or damage this protective layer.
residue left behind
"Yeah, the coating. Or the probably the biggest one we see is the residue left behind. The film."
Residue left behind is leftover chemical film or contaminants that remain on the paint after washing. In detailing terms, this can cause dullness, streaking, and can make later steps (like waxing or polishing) less effective until the surface is properly decontaminated.
titrate chemicals
"And they dilute chemicals wrong all the time. They titrate chemicals wrong all the time. They know their their systems malfunctioning, they don't want to have somebody deal with"
Titrating chemicals is setting the right mix of soap and water. If it’s mixed wrong, the wash can leave residue or not clean properly.
To titrate chemicals means to measure and set the correct chemical-to-water ratio for a wash system. If the ratio is wrong, you can end up with either ineffective cleaning (too weak) or paint-staining/film (too strong).
high pH
"You know, they are using very low pH and very high pH to get a result."
High pH means the cleaner is more “alkaline,” like a strong degreaser. It can clean effectively, but if it’s too harsh or not rinsed well, it may cause problems for the car’s finish.
“High pH” means a cleaner is strongly basic (alkaline). Basic cleaners can be effective at lifting grime, but they can also contribute to surface damage or leave residues if the process and rinsing aren’t done correctly.
low pH
"You know, they are using very low pH and very high pH to get a result."
pH tells you whether a cleaner is more acidic or more basic. Low pH cleaners are more acidic, and while they can clean well, they can also be harsher on paint, trim, or coatings if used incorrectly.
pH is a measure of how acidic or basic a cleaner is. “Low pH” means the product is acidic, which can help break down certain soils but can also increase the risk of damaging sensitive exterior surfaces if misused.
car washes
"Car washes are always going to have a trade off, man. Ultra convenient, rather cheap."
Car washes are automated systems that clean your car quickly using soap and water. The host is saying that because they’re optimized for speed and price, they can sometimes be harsher or not rinse as well as you’d want.
Automatic car washes are mass-process systems designed for speed and low cost, typically using chemical detergents and high-throughput rinse cycles. The host emphasizes that these systems can create risks like inadequate rinsing or chemical exposure to paint and trim.
trade off
"Car washes are always going to have a trade off, man. Ultra convenient, rather cheap."
A “trade off” here means you get a benefit like speed or convenience, but it can come with downsides. The host’s point is that very fast, very cheap washes often don’t clean as safely or thoroughly.
In detailing and car washing, a “trade off” means you gain something (like speed or convenience) but you may lose something else (like cleaning quality, safety for materials, or thorough rinsing). The host is arguing that fast, cheap washes often sacrifice results and increase risk to the car.
burning your wheels
"They're doing it because they don't want to be liable for anything. Burning your wheels, burning trim, staining your car."
“Burning your wheels” is a detailing slang for chemical or heat-related damage to wheel finishes—often from harsh cleaners, over-aggressive dwell time, or poor rinsing. It implies the wheel surface can be etched, discolored, or otherwise degraded.
burning trim
"Burning your wheels, burning trim, staining your car."
“Burning trim” means the car’s exterior trim gets damaged, usually from harsh cleaners. It can turn dull, faded, or look worse than before.
“Burning trim” refers to damage to exterior trim pieces (often plastic or rubber) from harsh chemicals or excessive exposure. It can show up as fading, hazing, or a roughened surface.
staining your car
"Burning your wheels, burning trim, staining your car."
“Staining your car” means the finish ends up discolored after washing. That can happen when soap chemicals or minerals aren’t rinsed off completely.
“Staining” in this context means discoloration left behind by chemicals or contaminants that aren’t fully removed or rinsed away. It can be caused by residues from detergents, hard-water minerals, or other wash-byproducts.
amount of water
"Like you said, we don't talk enough about the rents, the amount of water it actually takes to rinse off a car."
Rinsing needs enough water to wash off soap and loosened dirt. If the wash doesn’t use enough water, leftover residue can dry on the paint and cause spots or dullness.
The “amount of water” matters because rinsing removes detergent residues and dissolved contaminants. If a wash uses too little water, residues can dry on the paint and contribute to spotting or other finish issues.
stripped off
"And all that stuff's going to have to be stripped off and taken off with good products and taken off proper properly."
“Stripped off” means the protective layer has to be removed completely. That’s different from a normal wash—detailing products or stronger cleaning steps are used so you can start over.
“Stripped off” means removing the protective coating layer entirely rather than just cleaning the surface. In practice, that usually requires stronger chemical cleaners or mechanical steps so the coating is gone and the paint can be prepped for a fresh application.
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