Consumers Are REFUSING To Buy Cars | Episode 1080
CarEdge Live
CarEdge Live May 28, 2026
Consumers Are REFUSING To Buy Cars | Episode 1080

Consumers Are REFUSING To Buy Cars | Episode 1080

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Consumers Are REFUSING To Buy Cars | Episode 1080
Concept

rideshare technologies

This means using an app to get a ride when you need one, instead of owning your own car. The hosts are saying fewer people can afford to buy cars, so they’ll rely more on ride services.

Concept

robo-taxies

“Robo-taxies” are self-driving taxis—cars that drive themselves. The point here is that if cars are too expensive, people may use these services instead of buying their own vehicle.

Concept

subscription service offerings for cars

A car subscription is like renting a car on a monthly plan, usually through an app or a company. Instead of buying the car outright, you pay to use it—and the hosts say past versions didn’t really work out.

Concept

OEMs try to do subscriptions

OEMs are the actual car makers. The hosts are saying even the automakers tried offering cars as a subscription, but those plans mostly didn’t succeed.

Concept

subscribed to a car and you pay a monthly payment

It’s basically paying every month to have access to a car. The hosts are pointing out this idea has been tried before and didn’t really take off.

Concept

new car market

“New car market” just means people buying brand-new cars, not used ones. The point here is that fewer people are willing to buy new cars lately.

Concept

high interest rates

Interest rates affect how much it costs to borrow money for a car. When rates are high, the monthly payment is higher, so fewer people can afford to buy.

Company

GM

GM is a major car company (General Motors). The host mentions it because GM is saying sales of new cars could slow down.

Company

Toyota

Toyota is a major car brand/company. The host mentions it because Toyota is also expecting new-car sales to slow down.

Brand

Volvo

Volvo is a car brand. Here, the host quotes a Volvo executive to show that even big automakers think new-car affordability is becoming a serious issue.

Concept

share of U.S. car sales by cost

This is a way to look at car sales by price category—like how many cars are sold in the $5k–$25k range versus $45k–$65k. The segment uses it to show how the mix of what people buy has changed.

Concept

affordability issue

An “affordability issue” means the cars cost too much for many people to comfortably pay. That can include the sticker price and what it costs to finance the purchase.

Brand

Chrysler

Chrysler is a car brand. The host says Chrysler is planning cheaper cars (under $30,000) by 2030 to help with affordability.

Brand

Dodge

Dodge is a car brand. The host says Dodge is aiming for cars under $40,000 by 2030, but questions whether inflation will make that harder to achieve.

Term

price point

“Price point” just means a target price—like the starting price a company says the car will cost. They’re arguing that the real market prices and availability didn’t match those targets.

Tesla Cybertruck
Car

Tesla Cybertruck

The Tesla Cybertruck is Tesla’s electric pickup. The point in this discussion is that the company’s earlier claims about when and at what price it would be available didn’t match what buyers saw.

Ford F-150 Lightning
Car

Ford F-150 Lightning

The F-150 Lightning is a pickup truck that runs on electricity instead of gas. It’s designed for people who want a truck for work or hauling, but with the benefits of an EV like charging at home. It also includes ways to use its battery to power some things.

Term

profit margins

Profit margin is how much profit a company makes on each sale after paying its costs. The hosts are saying that in the past, companies used discounts to sell more, which can shrink profit margins.

Term

deals and incentives

“Deals and incentives” are things like rebates or special financing that make a car cheaper to buy. The hosts are saying automakers have used these to boost sales before, but it can reduce how much profit they make.

Term

0% financing offers

“0% financing” means you borrow money to buy the car and the loan doesn’t add interest. Your monthly payment is lower than a normal loan, but the car’s price still has to be affordable.

Term

MSRPs

MSRP is the official sticker price for a new car. If that sticker price goes up a lot, then even a “0% loan” may still lead to monthly payments that are too expensive.

Concept

the root problem

They’re saying the real issue isn’t whether there are good loan offers—it’s that new cars cost too much for most people. Even with discounts or 0% loans, the total price is still too high.

Person

Ivan Drury

Ivan Drury is an Edmunds expert being quoted here. He’s saying car companies don’t necessarily panic about selling fewer cars because they can still make money per car, mainly from the more profitable SUV and truck market.

Concept

balancing act

The “balancing act” here means car companies are trying to deal with customers who can’t afford new cars, but they’re still making money with what they already sell. The trade-off is that making brand-new cheaper cars costs a lot of money.

Company

General Motors, GM

General Motors (GM) is used as the example of how a big automaker thinks about money and product mix. They’re investing in making the cars they expect to sell well and profit from, while also funding cheaper-model production—even if they don’t plan to launch a bunch of new low-cost vehicles.

Term

V8 engines

A V8 engine is a type of engine with eight cylinders arranged in a V shape. The segment mentions it because GM is investing in vehicles that tend to use this kind of engine and sell well for higher profits.

Term

tariffs

Tariffs are taxes imposed on imported goods. Here, the segment notes that even after accounting for tariffs, GM claims its lower-priced compact SUV models can still be profitable.

Concept

developing a new vehicle is costly

Making a new car from scratch costs a lot of money. That’s why companies may only build new models if they think those cars will pay off over time, not just to chase sales headlines.

Company

Stellantis

Stellantis is mentioned as a car company that’s trying to improve its situation. The idea here is that it will rely on offering lots of cheaper models to win back customers who are price-sensitive.

Term

chip shortage

Cars need computer chips for things like controls and infotainment. When there aren’t enough chips, car companies can’t build as many cars, so they prioritize certain models first.

Honda Odyssey
Car

Honda Odyssey

The Honda Odyssey is a minivan people buy for family trips and daily use. The hosts mention it to compare pricing against the Toyota Sienna and show where discounts show up.

Toyota Sienna
Car

Toyota Sienna

The Toyota Sienna is a family minivan. Here it’s mentioned because the hosts are comparing prices and discounts to show what deals are available right now.

Nissan Armada
Car

Nissan Armada

The Nissan Armada is a large SUV. In this segment, the hosts say it’s priced so high that it’s not likely to sell well compared with Nissan’s more affordable models.

Nissan Kicks
Car

Nissan Kicks

The Nissan Kicks is a small crossover SUV. The hosts use it as an example of a car that’s been sitting at dealers and is getting discounted, so shoppers might be able to pay less than expected.

Nissan Sentra
Car

Nissan Sentra

The Nissan Sentra is a smaller, more affordable Nissan car. In this episode, it’s mentioned because some dealers are offering big discounts, which can make it easier to buy than pricier models.

Term

advertised for a $2,500 discount on a $30,000 car

A dealer “discount” is the amount the sale price is reduced compared with the listed price (often MSRP). In this segment, the hosts translate that discount into an approximate percentage off MSRP to show how meaningful the deal can be.

Term

CVT transmissions

A CVT is a type of automatic transmission that can change “gears” smoothly instead of jumping between set gear ratios. The host is saying Nissan’s CVTs used to be a problem, but they might be better now.

Nissan Rogue
Car

Nissan Rogue

The Nissan Rogue is a popular family crossover. The host uses this specific Rogue listing to show how the price you see at the dealer can be heavily influenced by discounts and incentives, not just the sticker price.

Term

dealer's invoice price

The dealer invoice price is basically the price the dealer pays to get the car from the manufacturer. The host is using it to show that the dealer often has more flexibility on price than the sticker suggests.

Term

Dock fee

A dock fee is an extra charge for moving the car from where it arrives (like a port) to the dealership. The host is saying it can get added back on top of discounts, so you should check the final breakdown.

Nissan 1500 Nissan
Car

Nissan 1500 Nissan

The Nissan 100 NX is a small, older Nissan car from the 1990s with a sporty look. It’s the kind of car that can be advertised with discounts and incentives because it’s not a current model. The podcast context about fees and incentives is about how the final price can differ from the advertised price.

Concept

customer cash

Customer cash is money the manufacturer offers you to help lower the price you pay. The host is arguing that it’s better when the car is priced lower upfront, rather than relying on rebates that can be confusing.

Concept

average transaction price

Average transaction price is what cars usually end up selling for in real deals, after discounts. The host is saying manufacturers already know this from dealer sales data, so they could set prices more realistically.

Term

73 days supply

“Days supply” is how many days of cars are sitting on lots compared to how fast they’re selling. If it’s low, cars are selling quickly and dealers may have less reason to discount heavily.

Term

auto loan rate

The “auto loan rate” is the interest rate on the money you borrow to buy the car. A lower rate can save you a lot over the life of the loan.

Term

synthetic oil

Synthetic oil is a higher-end type of engine oil. It’s made to work well in hot and cold weather, and the speaker is saying there may be a shortage that could make it harder or more expensive to buy.

Term

stick shift

“Stick shift” means the car has a manual transmission. You have to shift gears yourself and use the clutch pedal to get moving smoothly.

Term

clutch

On a manual car, the clutch is what lets you change gears. If you let it out too fast while learning, you can damage it or make the car jerk.

Term

depreciation

Depreciation is how much a car loses value as time passes. It’s why a car can be much cheaper a year or two after it comes out.

Term

dealer reviews

Dealer reviews are ratings or feedback about car dealerships. In this segment, they’re used to help you find dealers that clearly explain their fees instead of adding surprises later.

Company

carriage.com

Carriage.com is referenced as a website feature for “dealer reviews,” where the hosts say dealers are ranked using a transparency-focused methodology. This is presented as a tool to help shoppers choose a better dealer experience.

Term

doc fee

A “doc fee” is a paperwork charge a car dealer adds on top of the car’s price. The hosts are saying their site checks whether dealers clearly disclose these fees.

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