Glossary / General

MSRPs

9 Episode Mentions

Too Afraid to Ask

MSRP is the “list price” for a new car set by the manufacturer. If list prices go up, new cars get more expensive, and used cars often become more expensive too.

Technical Definition

MSRP stands for Manufacturer’s Suggested Retail Price, the sticker price automakers publish for new cars. When MSRPs rise, it can lift the entire pricing ladder—new-car affordability worsens and used prices often follow.

Hear It Discussed

"And the root problem is that the MSRPs on most new cars grew so dramatically over the last five or six years that there's no way to make them affordable for the vast majority of the buying public..."
Consumers Are REFUSING To Buy Cars | Episode 1080 CarEdge Live 12:09

"as Hyundai and Kias fortunes have risen, so to have their MSRPs."
Sedans Are Back, Dodge Is Confused & Should Acura Just Die? Auto Buyers Guide Podcast 22:55

"if automakers pass even a portion of that cost through to MSRPs, it adds another layer of pressure on luxury buyers..."
One Year of DDL with the Car Dealership Guy Team | Daily Dealer Live Car Dealership Guy Podcast 05:15