Customer Service Issues and Do You Own a Business or Job? Episode #959
About this episode
Customer service frustrations kick things off, from dealership recalls and a “do not wash” tag being ignored to the broader idea that fixing mistakes often comes down to money. The hosts then pivot to how detailing shops should treat existing customers, handle belongings carefully, and document found items with photos/text. Later, they tackle business reality: solo operators feel trapped, growth is hard, and “burnout” is often really a lack of growth. The episode also covers practical trim/solvent safety and honest expectations for scratch repair and paint protection.
In this episode, Marshall and Nick delve into the nuances of customer interactions, the importance of honesty, and how to navigate common challenges in the auto detailing industry. They emphasize the value of clear communication, transparency, and strategic business growth to foster loyalty and avoid pitfalls.
Key Topics
- Understanding customer reactions to service feedback and feedback management
- The role of honesty and transparency in building trust
- Handling service mistakes, recalls, and customer complaints effectively
- Importance of follow-up and showing professionalism after service
- Strategies for upselling parts and repair services with honesty
- Addressing common deferred maintenance issues, especially on plastics and trims
- The impact of business owner burnout and the importance of team growth
- Financial foundational wellness for sustainability and growth
- The pitfalls of owning a job versus owning a business
- The significance of work-life balance and legacy as a parent and business owner
Timestamps
00:00 - Customer feedback and the importance of response management
02:20 - The significance of kettle moments in customer service
04:26 - Handling recalls and the importance of doing right by customers
09:12 - The decline of customer service expectations in modern businesses
13:47 - Dealing with road paint and plastic repairs effectively
17:35 - The importance of homework and transparency in upselling
21:40 - Truthfulness in service quality and managing customer expectations
26:46 - Restoring plastic trim and cosmetic parts properly
33:05 - Guidelines for handling and photographing personal effects in cars
36:00 - Protecting customer belongings and avoiding liability
41:26 - The challenge of growing a solo operation into a team-based business
48:16 - The importance of balancing work and family, leaving a legacy
52:14 - How most business owners are owned by their business — facts and fears
58:35 - The mindset shift from ownership to servitude and business ownership realities
65:01 - The value of sacrifice, intentional working hours, and building future options
70:00 - Final thoughts on industry truths, success, and community support
recall
"Well, the steam happened to be from a recall on our rogue, right? So we had to take it into the dealership. Go figure three cylinders on a car just doesn't quite seem to always work out, right?"
A recall is when a car maker says, “We found a problem—bring the car in so we can fix it.” It’s usually required, and it can mean you have to deal with the dealer for the repair.
A recall is an official action by a vehicle manufacturer (or required by regulators) to fix a problem in a specific set of vehicles. In this context, the recall forces the owner to use the dealership for the repair, which can also lead to unwanted handling like washing the car.
do not wash tag
"It's a do not wash tag. Who all has those, right? Who all has got do not wash that we know big O from Atlanta gets them like every time he orders a coding."
A “do not wash” tag is basically a note that tells the service department not to wash your car. People use it because washing can mess up a freshly detailed finish or coating.
A “do not wash” tag is a customer instruction used at dealerships/service bays to prevent the car from being washed after service. Detailers often care because washing can introduce swirl marks, remove or degrade certain coatings, or disturb freshly applied protection.
Bentley
"But, you know, we're dealing with a Bentley situation right now that we have to handle tomorrow same exact story. I mean, and this customer is going to be on the hook to fix it."
They bring up a Bentley to show this isn’t just about cheap cars—dealers can still wash or mishandle the car even when it’s a luxury vehicle. And the customer may end up paying to fix the result.
The speaker mentions a Bentley as an example of a higher-end car where the same dealership “washed it anyway” problem can happen. The point is that even expensive cars still get handled by service departments, and the customer may still be left to deal with the fallout.
only voting you get to do is with your wallet
"But at every turn, I think now is more than ever. I realized the only voting you get to do is with your wallet. I mean, that's it."
They’re saying the most effective way to “send a message” is through your money. If a business messes up, you may decide not to go back or not to use them again.
This is a consumer-behavior concept: instead of expecting companies to fix mistakes through complaints, the speaker argues that the real leverage is your spending decisions. In practice, that means choosing whether to return to that business or recommend them based on how they handled the issue.
Ford F-150 Lightning
"...out this morning I got woke up to the thunder and lightning at 3am and I went crap. So I had to go in the rai..."
The Ford F-150 Lightning is a pickup truck that runs on electricity instead of gasoline. It’s built for people who want the size and usefulness of a truck, but with an electric motor. The “Lightning” name is used for this electric version of the F-150.
The Ford F-150 Lightning is an all-electric version of the popular F-150 pickup truck. It’s significant because it brings battery-electric power to a vehicle type many people use for everyday driving and work tasks, which makes it a common topic in discussions about EV practicality. It may come up in a podcast because owners often talk about how it handles charging, daily use, and power needs.
deferred maintenance
"then I start going well what did I learn from my dad I learned from my dad deferred maintenance. That's what I learned."
Deferred maintenance is when you put off fixing or servicing something that should be done. The idea is that waiting can turn a small problem into a bigger, more expensive one later.
Deferred maintenance means postponing scheduled upkeep or repairs until later, which can allow small issues to worsen. The speaker connects it to their dad’s car habits and suggests that regular work on cars is partly about preventing problems from being delayed.
road paint
"if you run over road paint. How long do you defer how long do you wait before you attempt yourself to get it off or call a professional."
Road paint is paint that gets transferred onto your car from the street. The host is saying you should deal with it quickly and use the right methods so it doesn’t damage the paint.
Road paint refers to paint transfer from the roadway that can land on a car’s finish, often during driving or parking near painted surfaces. The speaker emphasizes acting ASAP and discusses using the right approach rather than waiting or using improper solvents.
lacquer thinner
"I saw some people say Citroen 266 and there's all kinds of different thing that used to be automatic for me. You know lacquer thinner paint thinner..."
Lacquer thinner is a very strong chemical solvent. The host is cautioning that using harsh chemicals on car paint can backfire and cause damage, so you shouldn’t just try anything.
Lacquer thinner is a strong solvent used for thinning or cleaning lacquer-based products, and it can also dissolve certain contaminants. The speaker warns that while people might suggest solvents like this for paint-related issues, using them incorrectly can cause damage and adverse reactions.
paint thinner
"You know lacquer thinner paint thinner you know things like that which you know you obviously can't massively tell people that means they can do whatever they want."
Paint thinner is a chemical used to work with paint. The host is basically saying it’s risky to use on a car’s finish without knowing what it will do to the paint.
Paint thinner is a solvent blend used to thin or clean paint products, but it’s not automatically safe for automotive clear coats and finishes. The speaker groups it with other solvent ideas and stresses that using the wrong chemical can lead to negative reactions.
citrus solvent
"But plastics can be a different thing. I mean a citrus solvent any type of solvent can have an adverse reaction on plastics."
A citrus solvent is a cleaner made from citrus-based chemicals. The important thing is that some cleaners can damage plastic trim, making it look bad or feel different.
A citrus solvent is a cleaning chemical often used for degreasing or paint-related prep. In detailing, the key point is that solvents can react with certain plastics and cause discoloration, softening, or surface damage.
fender liners
"So don't go crazy. And I'd say the same thing for fender liners price them out. You know I'm not saying they're going to be cheaper. I'm saying price them out."
Fender liners are the plastic or composite panels inside the wheel well that help protect the fender area from road spray, debris, and moisture. They’re often replaceable, but removing and reinstalling them can be labor-intensive, and solvents can damage them.
headlight restoration
"Just like we talk about with headlight restoration. There's some of these headlights again exotics... You know if brand new costs 250 bucks and your time costs 300 bucks..."
Headlight restoration is how you fix cloudy or yellow headlights so they look clear again. It can take a lot of time, so the host is saying to think about whether repair is worth it compared to replacing parts.
Headlight restoration is the process of improving hazy, yellowed, or oxidized headlights—typically by sanding/polishing and then applying a protective coating. The discussion here highlights that the job can take hours, so it’s important to set expectations and compare labor vs. replacement parts.
body shop
"detailers are very different than a body shop right the body shop is going to look at it and go we can order that plastic call it a day..."
A body shop is where cars go for damage repairs to the body and panels. They often know exactly what parts to order, while detailing can involve more judgment calls depending on the materials involved.
A body shop is a repair facility focused on collision and bodywork—often ordering replacement parts and using established systems to identify the correct components. The host contrasts this with detailing, where removal and refinishing decisions may require more back-and-forth and uncertainty.
dealers
"We'll call up GM will find out what these plastic pieces are we'll get the stuff off your paint while we're getting the stuff off your paint you know hopefully the dealership will get back to us and we'll hear what these pieces cost"
Dealers are franchised retailers/manufacturers’ service channels that can look up OEM parts and provide pricing. The segment emphasizes calling the dealer to identify plastic pieces and get accurate costs before committing to labor-heavy work.
cowlings
"You see that a lot like on the cowling of the windshield where it's all burn up you'd have to repaint it you'd have to hang it up dry it you know do all that kind of stuff."
Cowlings are the panels at the bottom of the windshield. If they’re damaged, you can’t just wipe them clean—you may need repainting and prep, which makes the job more expensive.
Cowlings (in this context, the windshield cowl area) are the body panels at the base of the windshield that cover and protect components like wiper mechanisms and drainage paths. The segment points out that if the cowl is damaged or burned, you may need repainting and significant prep—so costs can jump quickly.
customer service
"but that homework can really help the moment the anxiety for the customer right customer service which we mentioned earlier as well as it gives you a chance to do the actual sale."
Customer service here means how the shop explains what’s going on and what it will cost. The idea is that if you do the research ahead of time, you can give clearer answers and make the customer feel less stressed.
In this episode, customer service refers to how detailers communicate, manage expectations, and reduce customer anxiety during the estimate and repair process. The host frames “doing homework” (like checking parts and costs) as a way to improve the customer experience and support the sale.
front fender
"Look you've got this plastic piece up at the front fender. We got this railing down here you got this black piece and there's you got this mud flap."
The front fender is the metal/plastic panel over the front wheel. If it’s damaged, it may need repair or replacement and then repainting so it matches the rest of the car.
The front fender is the outer body panel above the front wheel. Damage or replacement of a fender often involves paint matching and may require blending work so the repaired area doesn’t stand out.
mud flap
"We got this railing down here you got this black piece and there's you got this mud flap. This part here I'm going to be able to give but you know and then you could price out hey this is getting from GM."
A mud flap is the piece that hangs near the tires to help keep dirt and rocks from getting kicked up. If it’s broken, it’s usually a straightforward replacement.
A mud flap is the flexible panel behind or near a wheel that helps reduce road spray and debris thrown up by the tires. It’s a common trim/underbody piece that can be replaced relatively easily when damaged.
scratch repair
"Like if you say to them like I really we see this a lot with scratch repair you know that I see online. Not people that I know obviously I'm not taking shots at anybody but there's a lot of scratch repair being done by detailers that I go."
Scratch repair is when a shop tries to remove or hide a scratch on your car’s paint. The important point here is that the area might not look exactly the same as the rest of the panel, even if it’s improved.
Scratch repair is the process of restoring a damaged paint surface—often by sanding, filling, priming, and repainting. The host emphasizes that even when the scratch is “fixed,” the repaired area can still look different from the surrounding panel because of texture and depth changes.
100% absolute truth
"But I think a lot of people there's only one way to instill confidence when you're working on someone's car if you're a mechanic body shop if you're a detail or an aftermarket shop of any kind. You better get very comfortable with the 100% absolute truth."
The host is saying the best way to earn trust is to be completely honest with customers about what the work can realistically achieve. That includes explaining any limits—like why a repaired scratch might still look different.
This is a customer-service concept: the host argues that the only reliable way to build trust in automotive work (mechanic, body shop, detailing, or aftermarket) is to clearly explain limitations and likely outcomes. In practice, that means setting expectations about appearance changes after repairs and avoiding “oversold” promises.
coatings
"This is why people struggle to sell coatings. Because same thing it's why people struggle to sell paint protection film because they're scared to tell people the truth it's like dude it's it's not a magic wand."
In detailing, “coatings” usually refers to protective surface treatments (often ceramic or similar products) applied to paint to improve gloss and make it easier to clean. The host’s key point is that coatings can’t be marketed as instant perfection—customers need realistic expectations about what they will and won’t do.
paint protection film
"This is why people struggle to sell coatings. Because same thing it's why people struggle to sell paint protection film because they're scared to tell people the truth it's like dude it's it's not a magic wand."
Paint protection film is a clear sheet that you apply to parts of a car to help protect the paint from chips and scratches. The host’s point is that it helps, but it won’t make everything perfect or prevent every kind of damage.
Paint protection film (PPF) is a clear protective layer applied to vulnerable areas of a vehicle to help guard against rock chips, minor abrasions, and road debris. The host argues that it’s not a “magic wand,” and that overselling can lead to customer disappointment if expectations aren’t managed.
plastic bumpers
"The second was getting the Sahara version edition because it didn't have the plastic bumpers right I knew not to do that right."
Plastic bumpers are bumpers made from plastic instead of metal. They can fade and look rough over time, and if they’re damaged enough, you may end up replacing them instead of restoring them.
Plastic bumpers are exterior bumper components made from plastic rather than painted metal. They commonly fade, chalk, or get damaged from heat and UV exposure, and once the surface is too far gone, restoration products may not fully bring them back.
Sahara version edition
"The second was getting the Sahara version edition because it didn't have the plastic bumpers right I knew not to do that right."
“Sahara” is a Jeep trim level that often includes different exterior styling and equipment compared with other trims. Here, the host connects the Sahara choice to having fewer plastic exterior parts (like plastic bumpers), which matters because plastic trim is harder to restore than painted surfaces.
deferred the plastics
"So you know if somebody has deferred the plastics maybe they start looking and they start changing it but they're kind of I don't know what to do."
“Deferred the plastics” means putting off fixing the faded plastic trim. The longer you wait, the more damaged it can get—so eventually you might not be able to restore it and may have to replace parts.
“Deferred the plastics” describes delaying restoration of faded/damaged plastic trim until it worsens. In this segment, the host suggests that once the plastic is too far gone, dye/restoration may not work and replacement becomes the only option.
trim die
"Yeah you you basically use a what's called a trim die. There's lots of companies out there that sell trim die."
A “trim die” is a dye/restorer you use to bring back the dark color on faded black plastic trim. The key is using enough product so it actually soaks in, not just a thin wipe-on layer.
A “trim die” (often sold as a trim restorer/dye) is a product used to re-color and restore faded black plastic trim. The host emphasizes that you must apply enough product and that the goal is to reintroduce dye into the plastic’s surface rather than just lightly coating it.
baked piece of plastic
"Remember you're trying to reintroduce die back into basically a baked piece of plastic."
A “baked piece of plastic” means the plastic has been cooked by sun and heat over time. The host is saying the dye has to be applied enough to actually re-color that worn-out surface.
A “baked piece of plastic” is a colloquial way to describe plastic trim that has been heat- and UV-exposed for a long time, becoming brittle or deeply faded. The host’s point is that dye needs to be applied in a way that actually penetrates/re-colors that degraded surface.
ceramic infused
"You want to be careful using some of these ceramic infused. You know we got die and you know ceramic infused if it's trying to do two in one."
“Ceramic infused” means the product has ceramic ingredients mixed in. The host is saying it may help the finish last, but you still have to apply it correctly and the plastic has to be in restorable condition.
“Ceramic infused” refers to trim restoration products that include ceramic additives intended to improve durability and help the restored finish last longer. The host’s caveat is that these products can still fail if you don’t apply enough, or if the plastic is too far degraded.
full replacement
"You can't read die the plastic again. Yeah because that protections are protections now and I've seen that a lot actually and now you're in full replacement."
“Full replacement” means you can’t fix the plastic trim with products anymore. If it’s too far damaged, the only real solution is replacing the parts.
“Full replacement” is the outcome when plastic trim is too far degraded for restoration products to work. The host contrasts dye/restoration attempts with the reality that once the protective/colored layer is compromised, you can’t simply “get it back” and may need to replace the affected parts.
light oxidation
"Yeah if you have light oxidation and there's not that much going on that stuff can work great. That's not when most people start thinking about their burnt plastic."
Light oxidation means the plastic trim has started to fade and get a chalky surface from sun exposure. If it’s still early, the right cleaner/restore product can bring it back better.
In auto detailing, light oxidation is a mild, chalky surface degradation that forms on exterior plastics or trim due to UV exposure. It can often be improved with the right plastic-restoration chemistry before the material is too far gone.
trim dye
"So we're going to use a trim dye that's on an applicator. You want to go over all the plastic with a towel and just level it so it all looks uniform."
A trim dye is a product used to darken and restore faded plastic trim so it looks more even again. It’s applied and allowed to soak in before you wipe/level it.
A trim dye is a color-restoring product used on faded exterior plastic trim to re-darken it and even out the appearance. The host describes applying it heavily, letting it soak, and then leveling it to achieve a uniform finish.
re die territory
"If you start seeing like a real white some gray but a lot of white you're in re die territory but if you're just like hey my trim doesn't look great then absolutely use a trim coating or trim cleaner then go into our trim coating and you'll be fine."
They’re saying there’s a point where the trim is so faded that you can’t just clean it and protect it—you may need to re-dye it to bring back the color.
“Re die territory” refers to when plastic trim has faded so far (often very white/gray) that cleaning and coating alone won’t restore the original look. At that point, you typically need a dye/restoration step to re-color the trim.
trim coating
"If you start seeing like a real white some gray but a lot of white you're in re die territory but if you're just like hey my trim doesn't look great then absolutely use a trim coating or trim cleaner then go into our trim coating and you'll be fine."
Trim coating is a protective layer you put on the car’s black plastic trim. It helps it look darker and cleaner for longer, especially after you’ve cleaned off grime and oxidation.
A trim coating is a protective product applied to exterior plastic trim (like black bumpers, grilles, and moldings) to help restore color and resist fading. It’s typically used after cleaning so the coating can bond to the trim surface and look more even.
trim cleaner
"If you start seeing like a real white some gray but a lot of white you're in re die territory but if you're just like hey my trim doesn't look great then absolutely use a trim coating or trim cleaner then go into our trim coating and you'll be fine... If you want to use trim cleaner just to clean up the plastic and make it you know accept the trim die better."
Trim cleaner is a product made to clean the car’s black plastic trim. It helps remove the dull, dirty look so the next step (like a trim coating) can work better.
A trim cleaner is a dedicated cleaner for exterior plastic trim that removes surface contamination and oxidation-related haze. In this segment, it’s positioned as the step before applying trim coating so the plastic looks better and the coating performs.
hyper clean store dot com
"If if I'm somebody that's wanting to know and I'm just I think it's it's always one of the best questions that we do have kids on hyper clean store dot com but people want to know right best detailing kids."
They mention Hyper Clean Store dot com as where you can find the trim cleaner and trim coating they recommend. It’s the product source for the steps they’re describing.
Hyper Clean Store dot com is referenced as the source for the detailing products being discussed—specifically trim cleaner and trim coating. It’s essentially the brand/store the hosts are pointing listeners to for these trim restoration steps.
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