Dealer Video Excellence Challenge Awards Reveal | Daily Dealer Live
About this episode
The Dealer Video Excellence Challenge Awards reveal showcases the top four finalists who created engaging videos to connect with customers in the automotive industry. Hosted by Sam Dark, the episode features insights from CoVideo's VP of Marketing, Margaret Hennies, and lively discussions about video techniques and best practices. Each finalist presents their unique approach to addressing customer hesitance, with the audience voting for a People's Choice winner. The episode culminates in the announcement of the overall champion, highlighting the importance of video in modern car sales.
Ford Probe
"...e recall front with two separate actions and one probe involving Hyundai, Ford, and General Motors."
The Ford Probe is a sporty car that was made in the 90s and is known for being fun to drive. It has a cool look and was popular among younger people back then. Today, it's not as common, but some people still like it for its unique style.
The Ford Probe was a sporty coupe produced from 1989 to 1997, designed to appeal to younger drivers looking for an affordable performance vehicle. It was known for its sleek design and was often compared to the Mazda MX-6, as both cars were developed through a partnership between Ford and Mazda. While it has a niche following today, it is often remembered for its unique styling and driving experience.
Hyundai Palisade
"First up, Hyundai is recalling more than 568,000 Palisades, which, by the way, is my demo currently from model years 2020 through 25, after federal testing showed curtain airbags failed to properly protect third row passengers."
The Hyundai Palisade is a large SUV designed for families, with space for up to eight passengers. It has been recalled because its airbags may not work properly in certain accidents, which could be dangerous.
The Hyundai Palisade is a mid-size SUV that offers three rows of seating and is known for its spacious interior and family-friendly features. It has been subject to a recall due to issues with its curtain airbags not providing adequate protection in rollover scenarios.
curtain airbags
"...after federal testing showed curtain airbags failed to properly protect third row passengers."
Curtain airbags are special airbags that come down from the ceiling of the car to help protect passengers' heads during accidents, especially side crashes or rollovers.
Curtain airbags are a type of airbag that deploys from the roof of the vehicle to protect the heads of passengers in the event of a side collision or rollover. They are designed to provide additional safety for occupants in the vehicle.
Ford Focus
"It's recalling about 117,000 vehicles, including Focus, Escape..."
The Ford Focus is a small car that's known for being good on gas and easy to drive.
The Ford Focus is a compact car that has been popular for its efficiency and practicality.
engine block heaters
"It's recalling about 117,000 vehicles, including Focus, Escape, and Lincoln MKC models over engine block heaters..."
Engine block heaters are tools that help keep the engine warm so cars can start better in cold weather.
Engine block heaters are devices used to warm the engine of a vehicle, making it easier to start in cold temperatures.
Ford Escape
"...calling about 117,000 vehicles, including Focus, Escape, and Lincoln MkC models over engine block heaters..."
Lincoln Mkc
"It's recalling about 117,000 vehicles, including Focus, Escape, and Lincoln MKC models..."
The Lincoln MKC is a fancy small SUV made by Lincoln, known for being comfortable and stylish.
The Lincoln MKC is a luxury compact SUV that offers premium features and a comfortable ride.
fire risk
"...over engine block heaters that can leak coolant and pose a fire risk when plugged in."
Fire risk means there's a chance that something could catch fire, which can be dangerous.
Fire risk refers to the potential for a fire to occur due to a malfunction or defect in a vehicle's components.
GM
"And finally, NHTSA has opened up a new recall query into nearly 600,000 GM vehicles..."
GM stands for General Motors, a big car company that makes many different brands of cars.
GM, or General Motors, is one of the largest automobile manufacturers in the world, producing brands like Chevrolet, Buick, and Cadillac.
6.2-liter V8 engine
"...into nearly 600,000 GM vehicles with 6.2-liter V8 engines."
A 6.2-liter V8 engine is a big engine with eight cylinders that makes a lot of power, often found in trucks and fast cars.
The 6.2-liter V8 engine is a powerful engine configuration commonly used in trucks and performance vehicles, known for its high torque and horsepower.
BYD
"This doesn't mean BYD goals will start popping up in driveways"
BYD is a car company from China that makes electric cars and batteries. They are becoming popular in many places around the world.
BYD is a Chinese automaker known for producing electric vehicles (EVs) and batteries. The company has gained significant market share in the EV sector, both in China and internationally.
luxury SUVs
"In January alone, some used segments like luxury SUVs are down as much as $1,000 from December."
Luxury SUVs are fancy, high-priced vehicles that are bigger and designed for comfort. They often have nicer materials and more features than regular SUVs.
Luxury SUVs are high-end sport utility vehicles that offer premium features, comfort, and performance. They are typically more expensive than standard SUVs due to their brand reputation and added amenities.
EVs
"Meanwhile, mass market SUVs, pickup trucks, hybrids and EVs are down about $600 on average."
EVs, or electric vehicles, are cars that are powered entirely by electricity instead of gasoline or diesel. They are known for being environmentally friendly and often have lower operating costs.
hybrids
"Meanwhile, mass market SUVs, pickup trucks, hybrids and EVs are down about $600 on average."
Hybrids are cars that use two types of power: a regular engine and an electric motor. This helps them save fuel and produce less pollution.
Hybrids are vehicles that use both a traditional internal combustion engine and an electric motor to improve fuel efficiency and reduce emissions. They can operate on either power source or a combination of both.
mass market SUVs
"Meanwhile, mass market SUVs, pickup trucks, hybrids and EVs are down about $600 on average."
Mass market SUVs are regular-sized vehicles that are made for a lot of people to buy. They usually cost less than luxury SUVs and are more practical for everyday use.
Mass market SUVs are sport utility vehicles that are produced for a wide audience, typically at a lower price point compared to luxury SUVs. They are designed to appeal to the general public with a focus on affordability and practicality.
luxury cars
"Even luxury cars which had been rising in price late last year are down more than $300 in January."
Luxury cars are fancy vehicles that cost a lot of money. They usually have better features and are more comfortable than regular cars.
Luxury cars are high-end vehicles that offer superior quality, performance, and comfort. They often come with advanced technology and premium materials, making them more expensive than standard cars.
Airstream
"We are a five-rivet Airstream dealership family owned. We have over 110 service-based onsite and only factory certified technicians."
Airstream makes unique silver trailers that are popular for camping. They are well-known for their quality and shiny, rounded design.
Airstream is a manufacturer known for its iconic aluminum travel trailers and motorhomes. They are recognized for their distinctive design and quality craftsmanship, making them popular among camping and travel enthusiasts.
transparent pricing
"Okay, which is fully transparent. You gave them exactly what they asked for."
Transparent pricing means that all the costs are shown clearly, so you know exactly what you're paying for a car. There are no hidden fees or surprises at the end.
Transparent pricing refers to a pricing strategy where all costs associated with a product or service are clearly disclosed to the customer. In the automotive context, it means that buyers know exactly what they are paying for without hidden fees or surprises.
the best or nothing
"By the way, you represented the Mercedes-Benz ethos of the best or nothing because as a technician, you embraced this."
This phrase means that Mercedes-Benz aims to provide the highest quality in everything they do, whether it's making cars or providing services. They believe in being the best or not doing it at all.
'The best or nothing' is the slogan of Mercedes-Benz, reflecting their commitment to quality and excellence in their vehicles and services. It signifies their dedication to providing top-tier products and experiences.
seat covers
"And again, I would very much appreciate it if I brought my car in for service and I was providing the video. If seat covers were used, steering wheel covers, just little details like that."
Seat covers are like blankets for your car seats. They protect the seats and can make them look nicer.
Seat covers are protective coverings for car seats that help maintain their condition and can enhance the interior's appearance. They come in various materials and styles.
steering wheel covers
"If seat covers were used, steering wheel covers, just little details like that."
Steering wheel covers are like sleeves for your steering wheel. They help you grip it better and can make it look nicer.
Steering wheel covers are accessories that fit over the steering wheel to provide a better grip, protect the wheel, and enhance the vehicle's interior style. They can also improve comfort during driving.
drivetrain components
"...components like your tires, brakes, suspension, drivetrain components, et cetera. I found no leaks, nothing broken or out of place."
Drivetrain components are the parts that help your car move by transferring power from the engine to the wheels. This includes things like the transmission and driveshaft.
Drivetrain components include parts that transfer power from the engine to the wheels, such as the transmission, driveshaft, and axles. They are crucial for the vehicle's movement and performance.
tires
"...components like your tires, brakes, suspension, drivetrain components, et cetera. I found no leaks, nothing broken or out of place."
Tires are the round rubber parts that touch the road and help your car move. They are important for keeping your car safe and performing well.
Tires are the rubber components that make contact with the road, providing traction and support for the vehicle's weight. They are crucial for safety and performance.
brakes
"...components like your tires, brakes, suspension, drivetrain components, et cetera. I found no leaks, nothing broken or out of place."
Brakes are the parts of your car that help it slow down or stop. They work by pressing against the wheels to create friction.
Brakes are essential components of a vehicle that allow it to slow down or stop. They work by creating friction against the wheels to reduce speed.
suspension
"...components like your tires, brakes, suspension, drivetrain components, et cetera. I found no leaks, nothing broken or out of place."
The suspension is what helps your car ride smoothly and keeps the tires on the road. It includes parts like shocks and springs.
The suspension system of a vehicle is responsible for providing a smooth ride and maintaining tire contact with the road. It includes components like shocks, struts, and springs.
washer fluid
"...I made sure that your fluid were topped off, coolant, washer fluid."
Washer fluid is a liquid that helps clean your car's windshield. It sprays onto the glass to remove dirt and make it easier to see.
Washer fluid is a liquid used in a vehicle's windshield washer system to clean the windshield. It helps maintain visibility by removing dirt and debris.
coolant
"...I made sure that your fluid were topped off, coolant, washer fluid."
Coolant is a liquid that helps keep your car's engine from getting too hot. It moves through the engine and radiator to keep everything cool.
Coolant is a fluid used in a vehicle's cooling system to regulate engine temperature and prevent overheating. It circulates through the engine and radiator.
battery
"...upon performing a battery health report, as we can see here, this sticker indicates the manufacturer day of your battery..."
A car battery gives power to start the engine and run electrical parts of the car. Checking its health helps know if it needs to be replaced soon.
The battery in a vehicle provides the electrical energy needed to start the engine and power electrical components. A battery health report assesses its condition and lifespan.
feature benefit
"And then Paul Salisman says, Jason's good at the service version of feature benefit."
Feature benefit means explaining how something works (the feature) and why it's good for you (the benefit). It's a way to show why a product is useful or important.
The term 'feature benefit' refers to a marketing concept where the features of a product are linked to the benefits they provide to the user. This approach helps customers understand how a product can meet their needs.
Chevrolet Tahoe
"...o much for reaching out regarding this 2023 Chevy Tahoe. It's a great choice, but you obviously know tha..."
The Chevy Tahoe is a big family car that can carry a lot of people and their stuff. It's great for road trips and has a strong engine, making it good for towing things like boats. The newest version has lots of cool tech to keep you safe and entertained.
The Chevrolet Tahoe is a full-size SUV known for its spacious interior, strong towing capacity, and off-road capabilities. It has been a popular choice for families and those needing a versatile vehicle for both daily driving and outdoor adventures. The 2023 model continues this legacy with modern technology and safety features.
price you see is the price you pay
"is the price you see the price you pay here at Cavender Cadillac?"
This means that the price shown for the car is what you will actually pay, without any surprise fees added later.
This phrase refers to transparent pricing practices at a dealership, meaning there are no hidden fees or additional costs beyond the listed price of the vehicle.
automotive retailer
"...but they're the number one automotive retailer in the world."
An automotive retailer is a company that sells cars to people. They help you buy new or used cars and may also offer services like repairs and financing options.
An automotive retailer is a business that sells vehicles, including new and used cars, and often provides additional services such as financing, maintenance, and repairs. They play a crucial role in the car buying process for consumers.
Dart
"And they offer a program. It's called the Dart."
The Dart is a program that Lithium Driveway offers, but we don't have details about what it includes. It could be a special deal or financing option for buying cars.
The Dart is a program offered by Lithium Driveway, though specific details about its services or offerings are not provided in this segment. Programs like this often include financing options or special deals for customers.
Audi Q8
"...icle that we're interested in, which is the 2019 Audi Q8. Hey, I completely understand that you want to m..."
The Audi Q8 is a fancy SUV that looks really nice and has a lot of space inside. It drives smoothly and has lots of high-tech features, making it a great choice for people who want a comfortable and stylish ride. It's like a luxury car but in a bigger size.
The Audi Q8 is a luxury SUV that combines sporty performance with high-end features and a stylish design. Launched in 2019, it offers a spacious interior, advanced technology, and a comfortable ride, making it a strong contender in the premium SUV market. Its blend of practicality and luxury makes it a popular choice among discerning buyers.
vehicle pricing
"...I did want to point out a couple things on why this vehicle is priced the way it is. I want to give you some more details just so you have all the information on the vehicles."
Vehicle pricing is how much a car costs and what makes it worth that price. It can depend on things like how new it is, what features it has, and how popular it is.
Vehicle pricing refers to the factors that determine how much a car is sold for, including its features, market demand, and condition. Understanding vehicle pricing can help buyers make informed decisions when purchasing a car.
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