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CDG In The Wild | Daily Dealer Live

CDG In The Wild | Daily Dealer Live

Car Dealership Guy Podcast Jul 17, 2026 57 min
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About this episode

Dealers gather in Boulder for “CDG in the wild,” described as “over a mile high in the sky,” blending mountain climbing, networking, and leadership talk. The show pivots into practical dealership operations: Stellantis website compliance deadlines, CarGurus fee disclosure rules, and how brokers and ad compliance can affect fixed-ops competition. Industry headlines cover EV/hybrid export strength and logistics moves. The hosts then connect culture to daily decisions—leadership meetings, “trade walks,” coaching in CRMs—and discuss scaling with transparency and touchless buying.

Technical Too Afraid to Ask
Term

digital program guidelines

"Starting off today, Stellantis sent in fraction letters on July 10th to dealers whose websites are out of compliance with the manufacturer's digital program guidelines, giving those stores until July 31st to get their sites in order."

These are the rules a car company gives dealers for how their websites should work. In this case, Stellantis is checking whether dealers follow those website rules.

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Company

Stellantis

"Starting off today, Stellantis sent in fraction letters on July 10th to dealers whose websites are out of compliance with the manufacturer's digital program guidelines, ... If a dealer doesn't act, Stellantis digital support can remove the offending tools directly."

Stellantis is a big car company that makes lots of different brands. Here, they’re telling car dealers to update their websites so the online ads and tools match the rules.

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all links stay within the dealer site environment

"The letters enforce existing standards, which include requirements that all links stay within the dealer site environment, that third party plug-in tools don't collect leads or unapproved data, and that non-certified tools be removed within 10 business days of notification."

This is a website compliance requirement that keeps users on the dealer’s own domain rather than sending them to external pages. The goal is to control tracking, lead handling, and advertising compliance.

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Term

third party plug-in tools

"The letters enforce existing standards, which include requirements that all links stay within the dealer site environment, that third party plug-in tools don't collect leads or unapproved data, and that non-certified tools be removed within 10 business days of notification."

These are outside software add-ons that can be installed on a dealer website. The rule here is that they can’t grab lead information or collect data that isn’t approved.

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Term

non-certified tools

"The letters enforce existing standards, which include requirements that all links stay within the dealer site environment, that third party plug-in tools don't collect leads or unapproved data, and that non-certified tools be removed within 10 business days of notification."

Non-certified tools are website add-ons that the automaker hasn’t approved. If you use them, you have to remove them within the deadline after being notified.

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Term

FTC scrutiny

"And with FTC scrutiny on dealer digital practices running hot, this is a good moment for any Stellantis dealer to pull up those 27 pages and confirm that they're clean."

FTC scrutiny means the U.S. government watchdog is paying close attention to how companies advertise and collect information. In this context, it’s about dealer website practices and transparency.

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Term

disclosed fees

"CarGurus is reporting more than 90% of its listings now include disclosed fees, following a July 14th deadline, the platform set for dealers to update their inventory or risk losing deal ratings in search placement."

Disclosed fees are extra charges that are shown upfront in the listing. The point is to make the total cost clearer before you contact the dealer.

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Company

Car Gurus

"On a related note and in other news, CarGurus is reporting more than 90% of its listings now include disclosed fees, following a July 14th deadline, the platform set for dealers to update their inventory or risk losing deal ratings in search placement."

CarGurus is a website where you can browse car listings. They’re pushing dealers to show fees clearly so buyers don’t get surprised by extra charges.

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Term

deal rating

"CarGurus is reporting more than 90% of its listings now include disclosed fees, following a July 14th deadline, the platform set for dealers to update their inventory or risk losing deal ratings in search placement."

Deal ratings are CarGurus’s way of scoring how good a car listing looks. If a dealer doesn’t show fees properly, their listing can get pushed down.

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Term

search placement

"CarGurus is reporting more than 90% of its listings now include disclosed fees ... or risk losing deal ratings in search placement."

Search placement is how high up your listing shows in search results. CarGurus is using it as a lever to encourage dealers to show fees clearly.

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Term

all-in pricing

"Dealers were required to either add fees directly to their listing or use the platform's fees setup tool to confirm that their inventory feed already included all-in pricing. Listings now display either price includes fees or no additional dealer fees with a clickable breakdown of charges."

All-in pricing means the price you see is closer to what you’ll actually pay, including the fees. CarGurus wants dealers to show that clearly so buyers aren’t surprised at checkout.

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Term

inventory feed

"Dealers were required to either add fees directly to their listing or use the platform's fees setup tool to confirm that their inventory feed already included all-in pricing."

An inventory feed is the information a dealer sends to a website so it can show the cars for sale. CarGurus wants that data to include the full price with fees.

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Person

Jason Treveson

"CarGurus CEO Jason Treveson framed the move as expanding the platform's mission around trustworthy car shopping and the dealer response rate, which is over 90% compliance in other three weeks,"

Jason Treveson is the top executive at CarGurus. He’s saying the fee-disclosure changes are meant to help car shoppers trust what they see online.

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Place

Boulder, Colorado

"And next up in today's news from Boulder, Colorado, South Korea posted a record June for vehicle export value..."

Boulder, Colorado is just the location the hosts are using as the starting point for their news update. It’s not about a specific car feature.

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Term

Electric and hybrid vehicles

"South Korea posted a record June for vehicle export value with shipments rising nearly 6% driven by surging global demand for battery electric and hybrid vehicles."

Some cars run fully on electricity (battery electric). Others use a mix of gas and electricity (hybrids) to get better mileage than a normal gas car.

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parts shortages

"The rebound follows a stretch of weaker output tied to auto parts shortages with overall vehicle production recovering 12% year over year to nearly 400,000 units in June."

Auto parts shortages mean manufacturers can’t get enough parts to build cars. When that happens, production slows down and dealers may have fewer cars to sell.

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Car

Hyundai Elantra HEV

"Hyundai's hybrid sales rose 74% in June and 67% on the year, led by high-volume models like the Elantra HEV and Sonata HEV built in South Korea."

The Hyundai Elantra HEV is a hybrid version of the Elantra. It’s the kind of car that uses both gas and electricity, and the hosts say it’s selling in high numbers.

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Car

Sonata HEV

"Hyundai's hybrid sales rose 74% in June and 67% on the year, led by high-volume models like the Elantra HEV and Sonata HEV built in South Korea."

The Sonata HEV is the hybrid version of the Sonata. The hosts mention it because it’s one of the big-selling hybrid models boosting Hyundai’s sales.

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Term

port-free port

"And closing out the news today on this Friday, Mitsubishi has added port-free port in Texas as a distribution hub, expanding a relationship with the port that stretches back more than 40 years..."

A “port-free port” is a special shipping zone that can make it faster to move goods through customs and into distribution. The idea is to get cars to dealers more quickly.

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Company

Mitsubishi

"And closing out the news today on this Friday, Mitsubishi has added port-free port in Texas as a distribution hub, expanding a relationship with the port that stretches back more than 40 years..."

Mitsubishi is the car company. Here, they’re changing how they ship cars to dealers in the U.S., and the hosts say it should help deliveries.

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Term

tariffs

"and net income dropped 76% in the fixed fiscal year ended March 2026, largely due to tariffs."

Tariffs are extra taxes on imported products. The hosts say tariffs hurt Mitsubishi’s profits because they can make cars more expensive to bring into the U.S.

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Term

non-compliant ads

"Dealers are using these brokers to advertise non-compliant ads so that they can sell cars for the brokers."

These are ads that break the rules. For car dealers, that can mean they don’t clearly show the real price or required details, so the ad can be misleading.

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Concept

fixed ops

"In addition to that, I think that fixed ops is going to continue to be an opportunity for us to take back some of that business... Let's go get the service, the fixed ops business back from these independents..."

“Fixed ops” means the dealership’s service and parts business. Instead of just selling cars once, it’s about keeping customers’ cars running and selling parts for repairs.

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Concept

independents

"that the independents have been poaching for us... Let's go get the service, the fixed ops business back from these independents..."

Here, “independents” means shops that aren’t the dealership—independent repair businesses. The point is that they’ve been getting customers’ service work instead of the dealership.

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Term

service

"Let's go get the service, the fixed ops business back from these independents that we forfeited it to."

“Service” means getting work done on your car—like maintenance and repairs—at the dealership’s service department.

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part side

"that we'll do just that on the fixed ops side and on the part side."

“Part side” means selling car parts used for repairs and maintenance. Dealers make money not just from labor, but also from the parts they install.

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Brand

Lexus

"But I heard a statistic out of a Lexus dealership in Florida. 60% of this Lexus stores business was broker business."

Lexus is Toyota’s luxury car brand. The host mentions a Lexus dealership in Florida to talk about how some dealers make sales through brokers instead of their normal local process.

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Term

broker business

"But I heard a statistic out of a Lexus dealership in Florida. 60% of this Lexus stores business was broker business."

“Broker business” means a dealer is earning money by helping a car get sold through a broker route, not just selling cars the usual way in their local area. It can involve cars being sold outside the dealer’s normal territory.

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Term

allocation

"The OEMs are complicit too because they reward the dealers with additional allocation and trips and all that other stuff. ... if you're selling cars out of your market, you shouldn't earn more allocation."

“Allocation” is how many new cars a brand sends to a particular dealer. Since the brand can’t send unlimited cars, getting more allocation can depend on whether the dealer follows the rules the manufacturer wants.

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Term

OEM

"The OEMs are complicit too because they reward the dealers with additional allocation and trips and all that other stuff. 1797.0s] Honda's been really good with it."

“OEMs” are the carmakers themselves—the companies that build the vehicles. They also control parts of the dealer system, like how many cars each dealer gets.

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Brand

Honda

"The OEMs are complicit too because they reward the dealers with additional allocation and trips and all that other stuff. 1797.0s] Honda's been really good with it."

Honda is mentioned as a car brand the speaker thinks is doing things the right way with dealers. The discussion is about how the brand’s rules affect how cars get sold.

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franchise system

"And when other states are pumping into your market, I think we're undermining our own franchise system. So hopefully there'll be some enforcement."

The “franchise system” is the official dealer network a car brand uses. Dealers are supposed to sell in their assigned area, and the speaker thinks breaking those boundaries hurts the system.

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Brand

Toyota

"So final topic. 1833.0s] Toyota this week earlier. And we're going to get someone on the show to talk about it."

Toyota is the brand the speaker is about to discuss. They say Toyota reached out to its dealers to encourage support for a law that would restrict certain imported vehicles.

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Term

Chinese vehicles

"That's now, I think, both in front of the house and the Senate that would forever ban Chinese vehicles from being in the U.S. And a little bit of a vibrant discussion here about that."

“Chinese vehicles” are cars made by Chinese car companies. The discussion here is about a proposed law that would block them from being sold in the U.S.

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Car

Lincoln Nautilus

"...ey're banning Polestar and why they're saying the Nautilus 27 can't be sold here. And I'm kind of becoming s..."

The Lincoln Nautilus is a luxury SUV, meaning it’s a larger family vehicle with more comfort-focused features. The podcast mentions that a specific “Nautilus 27” version can’t be sold there, which is about whether the car is allowed to be offered in that market. That’s why it comes up in a dealership-related conversation.

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Term

broker issue

"And then you've also got some folks questioning the whole broker issue, which that debate will continue."

A “broker issue” is a dispute about middlemen who help arrange car deals. The speaker is saying people are still arguing about whether that practice is good or fair.

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Concept

trade cycle

"…let's encourage the OEMs to create leases that help increase the trade cycle so that customers can come back in and buy more frequently…"

The “trade cycle” is how long people usually keep a car before trading it in for a newer one. If you can influence that timing, you can influence how often the dealership makes a sale.

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leases

"…encourage the OEMs to create leases that help increase the trade cycle so that customers can come back in and buy more frequently…"

A lease is like renting a car for a set time with monthly payments. At the end, you usually return it, and the lease length can affect when you’re ready to get a new one.

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Term

84 months

"And then I think a lot of dealers have been astonished by your policy on 84 months, you know, pay in finance and even 72 month extended terms."

“84 months” means the car loan is paid back over 7 years. It can make the monthly payment smaller, but you typically pay more overall because you’re paying interest for longer.

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Term

72 month extended terms

"And then I think a lot of dealers have been astonished by your policy on 84 months, you know, pay in finance and even 72 month extended terms."

“72 month extended terms” means you’re financing the car for 6 years. It can lower the monthly payment, but it usually costs more overall because the loan lasts longer.

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Term

finance departments

"This is being driven not by the dealers. It's being driven by the finance departments and these finance managers who stress the customer out and basically terminate the relationship…"

The finance department is the part of the dealership that sets up the loan or lease paperwork. The host is saying their approach can stress customers out and make them less likely to come back.

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finance managers

"It's being driven by the finance departments and these finance managers who stress the customer out and basically terminate the relationship…"

Finance managers are the dealership people who help you get the loan or lease and handle the paperwork. The speaker is saying their approach can push customers too hard and hurt trust.

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Term

trade-in

"We want to sell frequency as such a great way to grow your business, bring them back every three years or less, get the trade in."

A trade-in is when you bring your current car to the dealer and use its value to help pay for the next car. It’s one way dealerships get you into a new deal sooner.

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Concept

geometrically grow your business

"It's like 7%. If I've leased you two cars, if I've leased you two cars, I have a 70% chance of leasing you a third car. That's trade cycle management. That's how you geometrically grow your business."

The speaker means the dealership’s sales can increase faster over time, not just by one deal at a time. It’s based on the idea that once someone leases more than once, they’re more likely to keep coming back.

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Term

customer satisfaction

"We didn't, many years ago, we had poor customer satisfaction and the manufacturers struggled with, we had poor customer satisfaction, but we had higher retention because the length of the lease or the leash determines the customer coming back to you more than anything else."

Customer satisfaction (often measured via industry surveys) is a score that reflects how happy customers are with their buying and service experience. In this segment, it’s tied to dealer performance and how manufacturers “struggle” when satisfaction is low.

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Term

CSI

"Now, we've corrected the CSI, we have a return to market, over 50% of our customers come back and revisit us and do business again with us and we think that's a residual value of that short term trade cycle management."

CSI is an industry score that rates how satisfied customers are with a dealership. Higher CSI generally means customers had a better experience buying and/or getting service.

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Term

residual values

"Now, we've corrected the CSI, we have a return to market, over 50% of our customers come back and revisit us and do business again with us and we think that's a residual value of that short term trade cycle management."

Residual value is what the car is expected to be worth at the end of a lease. If that number is higher, leases can often be cheaper and the deal can be more attractive.

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Term

FMI driven store

"We've got several other manufacturers and several other dealers in the market who have an FMI driven store and it looks like initially their profitability is higher but long term they're selling a lot less cars than we are here in the market."

This sounds like a dealership strategy where the store’s money-making depends a lot on a particular finance/manufacturer metric. The speaker’s claim is that it can boost short-term profit but may reduce long-term sales volume.

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Company

Presidio group

"Today's episode is brought to you by the Presidio Group. You probably know Presidio as one of the top advisors in the dealership by CellSpace."

Presidio Group is a company that helps dealerships with advice and research. They’re described here as providing information about buying/selling dealership-related deals and market trends.

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Topic

M&A Insights

"Facked by real-world investment baking experience and data, check out their new research and report portal at thepresidiogroup.com for M&A Insights, Blue Sky,"

“M&A Insights” means information about companies buying or merging with other companies. Here it’s tied to dealership-related transactions.

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Concept

evolve

"I mean, the first one that we talk about on a daily basis in our company is evolve. We have to evolve. And for us, we try to put specifics on that."

In this context, “evolve” is the dealership’s idea of adapting its business model to changing customer expectations and technology. The speaker frames it as adding specific capabilities (like digital, touchless purchasing) to keep the dealership competitive over the next decade.

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Term

touchless process

"For us, it's being a transparent dealer that someone can hop on right now by the car, not have to come into the dealership, fully touchless point. Yeah. And I'll tell you right now, we're not there, but we're working on it and we're taking steps to do that."

A “touchless process” means you can do a lot of the car-buying steps online, without having to go into the dealership or meet someone face-to-face. The goal is to make buying simpler and faster using digital tools.

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Term

transparent dealer

"For us, it's being a transparent dealer that someone can hop on right now by the car, not have to come into the dealership, fully touchless point."

A “transparent dealer” is one that tries to be upfront about the important stuff—like pricing and what the buying process looks like—so you’re not surprised later. It usually means more information is available before you visit.

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Car

Tesla My Model

"So for me, it's 15. You know, that's what my model shows. I have like 30 models."
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