Ep8 James Kirkham
About this episode
James Kirkham traces his path from Portland street-racing dreams to building motorsport media at GoPro, co-founding Donut Media, and later launching Race Service. The conversation blends origin stories—especially losing his dad at 17 and how it sharpened his risk-taking and perspective—with a behind-the-scenes look at how automotive content evolved from early web/DVD culture to today’s algorithm-driven world. Kirkham argues for authenticity over chasing views, then expands into his current focus: inclusive motorsport and a unisex luxury apparel line tied to community and purpose.
Sung and Emelia sit down with co-founder of Donut Media and Race Service, James Kirkham. James shares his path beginning in real estate and an early stint with GoPro, to now working with F1 and NASCAR. They have an honest discussion about their individual failures, talk about maintaining optimism and reframing negativity as a force for motivation and purpose.
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