"Fair Doesn't Mean Equal": How Spitzer Autoworld Doubled in 5 Years (+ Tools They Used To Do It) | Andrew Spitzer, COO of Spitzer Autoworld
About this episode
Andrew Spitzer, COO of Spitzer Autoworld, shares insights on how his family business doubled its locations in five years by focusing on customer service and innovative marketing strategies. He discusses the importance of a unique VIP loyalty program and how AI tools enhance customer interactions. Spitzer emphasizes maintaining a strong company culture while adapting to market changes and highlights the significance of community engagement through partnerships with local athletes. The episode also touches on the evolution of dealership practices and the role of technology in improving customer experiences.
Ford Model T
"...to sell his product, the Model T. So Henry Ford's walking around Grafton, talking to people..."
The Ford Model T is a historic car that was made by Ford. It was the first car that was built in large numbers, making it affordable for many people.
The Ford Model T was the first mass-produced car, revolutionizing the automotive industry and making car ownership accessible to the general public. It was produced from 1908 to 1927 and is often credited with putting America on wheels.
Chevy
"Chevy is our biggest domestic brand. We have three Chrysler's, four Ford's, a couple of BGs and a Cadillac."
Chevy is a popular car brand in the United States that makes many different types of vehicles, like trucks and cars.
Chevy, short for Chevrolet, is a major American automotive brand known for producing a wide range of vehicles, including trucks, cars, and SUVs.
Chrysler
"We have three Chrysler's, four Ford's, a couple of BGs and a Cadillac."
Chrysler is a well-known American car company that makes different types of vehicles, including family cars and minivans.
Chrysler is an American automobile manufacturer known for producing vehicles like sedans, minivans, and SUVs, and is part of the larger Stellantis group.
Cadillac
"We have three Chrysler's, four Ford's, a couple of BGs and a Cadillac."
Cadillac is a luxury car brand that makes high-end vehicles with lots of features and comfort.
Cadillac is a luxury vehicle brand under General Motors, known for its premium cars and SUVs that often feature advanced technology and comfort.
Volkswagen
"We got a VW. We have a couple of Kia's."
Volkswagen, or VW, is a car company from Germany that makes many types of cars, including the famous Beetle.
Volkswagen, often abbreviated as VW, is a German automotive manufacturer known for producing a range of vehicles, including the iconic Beetle and Golf.
Kia
"We have a couple of Kia's. We have a Hyundai."
Kia is a car brand from South Korea that makes affordable cars that are known for being reliable.
Kia is a South Korean automotive brand known for producing affordable and reliable vehicles, often with a strong warranty and modern design.
Hyundai
"We have a Hyundai. We have a couple of Hondas."
Hyundai is another car brand from South Korea that makes many different types of cars, often at good prices.
Hyundai is a South Korean automotive manufacturer known for producing a wide range of vehicles, including sedans, SUVs, and hybrids, often with a focus on value and technology.
Honda
"We have a couple of Hondas. We have an Acura."
Honda is a well-known car brand from Japan that makes reliable cars like the Civic and Accord.
Honda is a Japanese automotive manufacturer known for producing reliable cars, motorcycles, and power equipment, with popular models like the Civic and Accord.
Acura
"We have an Acura. We have Lincoln."
Acura is a luxury car brand that is part of Honda, making higher-end vehicles with more features.
Acura is the luxury vehicle division of Honda, known for producing premium cars that combine performance and comfort, like the Acura MDX and TLX.
Lincoln
"We have Lincoln. We have Toyota."
Lincoln is a luxury car brand that makes high-end vehicles, often with lots of comfort features.
Lincoln is a luxury vehicle brand under Ford, known for its upscale cars and SUVs that emphasize comfort and technology.
Toyota
"We have Toyota. We're pretty well diversified."
Toyota is a well-known car brand from Japan that makes reliable and fuel-efficient cars, like the Camry and Corolla.
Toyota is a Japanese automotive manufacturer known for producing reliable and fuel-efficient vehicles, with popular models like the Camry and Corolla.
Icon Technologies
"But we have another, we partner with icon technologies. They have a GPS device."
Icon Technologies makes technology for cars, like GPS devices that help track where a vehicle is. They work with businesses to improve how they manage their vehicles.
Icon Technologies is a company that specializes in automotive technology solutions, including GPS devices for vehicles. Their products are often used to enhance vehicle tracking and management.
complimentary maintenance
"We do complimentary maintenance on retail deals. They can manage that in the app."
Complimentary maintenance means that when you buy a car, the dealership will take care of some maintenance for free for a certain time. This helps keep the car in good shape without extra cost for the owner.
Complimentary maintenance refers to free maintenance services provided by a dealership or manufacturer for a specified period after purchasing a vehicle. This can include oil changes, inspections, and other routine services.
first-year maintenance
"If they, you know, like VW includes first-year maintenance. So our VW customers can actually keep the manufacturer one."
First-year maintenance is when a car company pays for some maintenance costs during the first year you own the car. This can help you save money on things like oil changes and check-ups.
First-year maintenance is a service package offered by some manufacturers that covers maintenance costs for the first year of ownership. This often includes basic services like oil changes and inspections to ensure the vehicle runs smoothly.
0% finance plan
"...let's say there's a new last minute 0% finance plan. So, you can walk through that..."
A 0% finance plan means you can buy a car and not pay any extra money in interest on the loan. It makes the car cheaper to pay for each month because you only pay the price of the car, not any extra fees.
A 0% finance plan is a promotional offer from a manufacturer or dealership that allows buyers to finance a vehicle without paying any interest over the loan term. This can make monthly payments more affordable and is often used to incentivize purchases.
72 months
"...you missed this part about the 72 months. Spit it back to me."
72 months means you have six years to pay off your car loan. It can make your monthly payments smaller, but you might end up paying more in total because of interest.
72 months refers to a loan term length of six years. In automotive financing, longer loan terms like this can lower monthly payments but may result in paying more interest over the life of the loan.
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