Glossary / Brand

Acura

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Acura is the luxury brand of Honda. They make cars that are a bit more upscale and have extra features compared to regular Honda models.

Technical Definition

Acura is Honda’s luxury vehicle division, offering higher-end models with more features and refined styling compared to standard Hondas.

About Acura

Acura is the luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched on March 27, 1986, marketing luxury and performance automobiles. Acura sells cars in the United States, Canada, Mexico, Panama, and Kuwait. The company has also previously sold cars in Mainland China, Hong Kong, Russia, and Ukraine. Plans to introduce Acura to the Japanese domestic market in the late 2000s did not eventuate due to the 2008 financial crisis.

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