MP 1712: The Business of IndyCar with Mike Shank July 2026
About this episode
Mike Shank breaks down how IndyCar teams run like businesses: car-number changes are “simply doing a decal swap,” while driver interest, sponsor ROI, and TV exposure all tie back to measurable results. The conversation connects manufacturer strategy across IMSA and IndyCar, explains why rookie “freshman year” is tough, and explores compensation structures—base plus kickers, plus sponsor-funded deals. They also discuss budgeting and financing (including a $5–$6 million capital call) and the new charter/franchise system’s valuation uncertainty.
It's a special edition of The Week In IndyCar with team owner Mike Shank on an array of business-related items.
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[WTI]
driver market
"So yeah, thanks for always being the voice of reason. And honestly, you get us so much smarter, whether it's the business side, the operations side, driver market wise."
The “driver market” is basically which drivers are available and which teams want them. Teams look at skill, results, and sometimes sponsorship value when deciding who to hire.
The “driver market” is the competitive marketplace where teams recruit, sign, and trade drivers. It’s driven by performance, sponsorship value, development potential, and contract timing—so teams constantly evaluate who’s available and who fits their program.
personnel
"The first thing that I want to say, and I got myself in a little bit of trouble when we announced Marcus last week, our two cars are equal cars. The 66 from a personnel."
Here, “personnel” means the team members—like mechanics and engineers—who work on the cars. The point is that both cars have similarly strong people behind them.
In a racing context, “personnel” refers to the people running the program—engineers, mechanics, strategists, and other team staff. When the host says the “66” is equal “from a personnel” standpoint, they mean the staffing levels and capabilities are comparable between entries.
performance in the curve
"Because what's most important at the end of the day? Number one for me, Jim, Jim and I sometimes debate this, but not all the time, for me is performance in the curve that we're on right now, which is a very positive curve performance wise"
They’re talking about whether the driver’s speed and results get better over time. It’s not just “how fast are you today,” but “are you improving as the season and car setup evolve?”
This is a motorsports way of talking about how quickly a driver can improve and perform as the team develops the car and as the season progresses. In practice, it means looking at whether the driver’s pace and consistency trend upward over time rather than staying flat.
IMSA program
"Of course, we have a couple of interesting things coming up from us, you know, from a company standpoint, we don't have the IMSA program next year, which will be a lot different revenue projection for us then."
IMSA is a major racing series for sports cars. Saying they don’t have the IMSA program next year means the team won’t be racing in that series, which changes their plans and money outlook.
IMSA is the sports-car racing series run by IMSA (International Motor Sports Association). When the speaker says they don’t have the IMSA program next year, they’re talking about the team’s planned participation and racing commitments in that series, which affects budgets and revenue projections.
long term fit
"It's so many of the bullet points you just mentioned, [..] short term fit, long term fit, the commercial side."
They’re also considering whether the driver will fit the team’s future plans. It’s “will this partnership make sense over the next few years?”
“Long term fit” means whether the driver aligns with the team’s future plans, such as multi-year development goals, sponsorship/commercial strategy, and how well they can grow with the program. It’s used alongside short-term fit to decide who to bring in.
short term fit
"It's so many of the bullet points you just mentioned, [..] short term fit, long term fit, the commercial side."
They’re talking about whether the driver matches what the team needs right now. It’s basically “will this work immediately,” not just “will it be good later?”
“Short term fit” here means whether a driver matches the team’s immediate needs—like current competitiveness, development direction, and how quickly they can deliver results. It’s part of a broader evaluation that also includes longer-term alignment.
Acura
"Hey, you're going to become Acura slash Honda, since you're still in the Acura world in the IMSA side, but you're going to become the factory team here in IndyCar on the Honda side."
Acura is Honda’s performance-luxury brand. They’re using it to describe which manufacturer branding the team is tied to in different racing series.
Acura is Honda’s performance-oriented luxury brand, and it’s referenced here as part of the team’s racing identity across series. The speaker contrasts the team being in the Acura world in IMSA with becoming the factory team in IndyCar on the Honda side.
factory team
"Hey, you're going to become Acura slash Honda, since you're still in the Acura world in the IMSA side, but you're going to become the factory team here in IndyCar on the Honda side."
A factory team is one that’s backed by the car maker itself, not just a private team. That usually means closer manufacturer involvement in the cars and strategy.
A factory team is a racing team that is directly supported by the vehicle manufacturer, typically with more direct access to engineering resources, parts, and development priorities. In this context, the speaker is saying the team will move from manufacturer branding in IMSA to a more direct manufacturer-backed role in IndyCar.
IndyCar
"Hey, you're going to become Acura slash Honda, since you're still in the Acura world in the IMSA side, but you're going to become the factory team here in IndyCar on the Honda side."
IndyCar is a major open-wheel racing series in the U.S. They’re talking about how the team’s plans and manufacturer support will work in that racing world.
IndyCar is the top open-wheel racing series in North America, and the speaker is discussing a team’s manufacturer relationship and driver decision-making for that series. Here it functions as the racing context for the “factory team” move.
Formula One
"He recently suggested it might be up to a dozen now, whether it's Formula One drivers calling you across the board and you speak to that."
Formula One is the biggest and most famous open-wheel race series in the world. It’s where teams and drivers compete for world championships, so mentioning F1 drivers reaching out means very high-level talent is paying attention.
Formula One (F1) is the top-tier open-wheel racing series run by the FIA, featuring teams that compete for the World Drivers’ and Constructors’ Championships. When the guest mentions F1 drivers reaching out, it’s signaling cross-series interest from the highest-profile level of motorsport.
Indy 500
"which I guess you'd have to expect after winning the Indy 500. Yeah, I mean, definitely for sure."
The Indy 500 is IndyCar’s biggest race, run at Indianapolis Motor Speedway. Winning it is a huge deal and can make a team or driver attract a lot more attention afterward.
The Indy 500 (officially the Indianapolis 500) is the marquee race of IndyCar, held at Indianapolis Motor Speedway. Winning it is a major career and brand milestone, which is why the guest frames it as driving new interest from top drivers.
Long Beach
"You have Felix at Long Beach, you have Felix at Indy, and you have Marcus at Road America."
Long Beach refers to the Long Beach Grand Prix, a street circuit race that’s part of the IndyCar calendar. It’s known for tight corners and a track layout that punishes mistakes, so “could have won” moments there are especially meaningful.
Road America
"You have Felix at Long Beach, you have Felix at Indy, and you have Marcus at Road America."
Road America is a well-known race track in Wisconsin. It has a lot of flowing corners and elevation changes, so the car setup and driving have a big impact on who wins.
Road America is a famous road course in Wisconsin that hosts IndyCar races. It’s known for long corners and elevation changes, so car setup and driver consistency strongly affect results.
66 car opportunity
"Let's talk about that 66 car opportunity now. And you said it's a decal swap, the personnel on whether it's your crew chiefs or engineers."
A “car opportunity” here means a chance to run a specific car entry for a team. The “66” is the car number, and the discussion is about who gets to work on it—like the engineers and crew chiefs.
In IndyCar team operations, a “car opportunity” refers to a seat/entry for a specific car number in a season. The “66” indicates the particular entry number being discussed, and the guest frames it as a promotion tied to team personnel and engineering/crew leadership.
decal swap
"Let's talk about that 66 car opportunity now. And you said it's a decal swap, the personnel on whether it's your crew chiefs or engineers."
A “decal swap” means changing the stickers/branding on the car. The point being made is that even if the look changes, the people doing the work (engineers and crew) can stay the same.
A “decal swap” is a motorsport business/branding move where the visual branding (decals) changes, but the underlying team structure—like personnel, engineering staff, and how the program is run—may remain the same. The guest uses it to emphasize continuity in who’s doing the work, not just the logo on the car.
technical alliance
"Shwon some promise kind of came here through this cool technical alliance between you and Ganassi."
A “technical alliance” is when two racing teams cooperate on the technical side. Instead of working completely separately, they share know-how and resources to help the cars go faster.
A “technical alliance” in racing is a formal partnership where teams share technical resources—such as engineering knowledge, data, or development work—to improve performance. Here, it’s described as the reason Marcus came over, linking the business relationship to on-track capability.
broadcast TV
"Let me tell you why that everything you just said there, why that's so important. What we know about broadcast TV and what's how our partners get seen is that you got to run up front."
Broadcast TV refers to the traditional television distribution of live sports content, where viewership and on-screen time are key. For racing teams, broadcast TV performance affects sponsor value because it determines how often the car and team are shown to viewers.
ROI
"If you're not running up front, the numbers that to support the ROI for these groups, don't get where we need"
ROI means “did the investment pay off?” In racing, sponsors want their money to translate into real exposure, like TV time and brand visibility.
ROI (return on investment) is a business metric that estimates whether the money spent—like sponsorship dollars—produces enough measurable value in return. In racing, it’s commonly tied to how much visibility partners get through results and broadcast time.
run up front
"What we know about broadcast TV and what's how our partners get seen is that you got to run up front. If you're not running up front, the numbers that to support the ROI for these groups, don't get where we need"
“Run up front” just means stay near the front of the race. Cars near the front get more attention on TV, which matters for sponsors.
“Run up front” means consistently positioning near the lead during races. In sponsorship and media terms, leading cars are more likely to be featured in broadcast coverage, which can directly impact sponsor exposure and perceived value.
in-car camera
"Now we can double down and guarantee ourselves sometime by purchasing an in-car camera,"
An in-car camera is a camera inside the race car that shows what the driver sees. Teams use it to make better race footage for TV and sponsor branding.
An in-car camera is a video camera mounted inside the race car that records the driver’s perspective and on-track action. In motorsports, it’s often used to create more engaging broadcast and sponsor content, which can improve how effectively partners get exposure.
Colton Hertha
"So it seems like, I mean, we've known Colton Hertha has really been the outlier, right? He's the first one who got basically a Formula One inspired salary kick, while still an IndyCar..."
The host is talking about a specific IndyCar driver, Colton Hertha, whose pay was unusually high compared to others. They use his contract as an example of how one big deal can push other teams to raise salaries too.
Colton Hertha is referenced as an IndyCar driver whose compensation became an outlier—described as receiving a Formula One–style salary package while still in IndyCar. The discussion uses him as an example of how driver pay can “set the market” for other teams and drivers.
kickers and escalators
"So it seems like about three years ago, the average number for not necessarily huge stars, but those definitely top 10, way more drivers than the top 10 in that two and a half 3000000 kind of base with some of those kickers and escalators in there."
These are parts of a contract that can raise a driver’s pay. “Kickers” are extra bonuses for doing well, and “escalators” are pay increases that kick in later or when certain goals are met.
“Kickers and escalators” are contract pay components that increase a driver’s earnings over time or based on performance. Kickers are extra bonuses tied to results, while escalators are built-in increases (often year-over-year or triggered by milestones).
Felix Rosenquist
"So we try to live in the world of people that haven't realized their full potential yet for whatever reason, live in that world, get them locked down and give them opportunities. Felix Rosenquist is a great example. He was,"
Felix Rosenquist is brought up as an example of a driver who still had room to grow. The point is that teams try to secure drivers like that and give them chances, even when salaries are getting more expensive.
Felix Rosenquist is mentioned as an example of a driver the team tries to “lock down” by giving opportunities to someone who hasn’t reached their full potential yet. In the context of the episode, he’s used to illustrate the business strategy of developing and retaining talent amid rising salary expectations.
Ford Taurus
"...he past. But we are not, we are not going to be a Taurus, a TWG or a McLaren that has unlimited funds, wha..."
The Ford Taurus is a regular passenger car made for everyday driving. It’s designed to be practical and affordable compared to very expensive specialty cars. That’s why it can come up when someone is talking about budgets and realistic options.
The Ford Taurus is a full-size family sedan built by Ford, best known for being a mainstream, high-volume car rather than a specialized race or ultra-premium machine. In a discussion like this, it’s likely mentioned as an example of a more typical, budget-conscious platform compared with very expensive or unlimited-funding projects. That contrast helps frame what kinds of cars can realistically be developed, maintained, or raced.
DeLara IR28 chassis
"Two more items for you. I want to talk about 2027 costs. Knowing that there's a brand new DeLara IR28 chassis coming down the pipeline, going to be going live in 2028."
The DeLara IR28 is a new IndyCar race-car chassis that teams are planning for. A chassis is basically the main frame the rest of the race car is built on, so when a new one is coming, teams have to plan big purchases and budgets.
The DeLara IR28 is an IndyCar chassis platform being discussed as a “brand new” generation coming down the pipeline. In IndyCar, the chassis is the core race car structure, and new chassis cycles drive major budget planning because teams often need to buy multiple cars and plan spares.
speedway cars
"Themes are going to need to buy at least two brand new 2028 cars, your primary. You're going to want to get your Speedway car in early and start loving on that as early as you can."
A “Speedway car” means the race setup geared toward oval tracks. Ovals are different from road courses, so teams prepare the car specifically for that kind of track.
A “Speedway car” refers to an IndyCar setup optimized for oval tracks like Indianapolis Motor Speedway, where aerodynamic balance and high-speed stability matter most. Teams often run different configurations for ovals versus road courses, so “Speedway car” implies a track-specific preparation and sometimes dedicated equipment.
spare for your primary chassis
"You're going to want to get your Speedway car in early and start loving on that as early as you can. You're also going to probably want a spare for your primary chassis. So we're looking at about"
A spare for the main chassis is an extra race-car frame kept ready in case the primary one gets damaged. It helps the team get back on track faster.
A spare for the primary chassis means keeping an additional race chassis ready to replace the main one if it’s damaged or needs urgent work. In top-level racing, having a spare reduces downtime and helps teams stay competitive across a full season.
capital call
"So we are, Jim and I talk about this a lot. So we anticipate [1535.1s] having to spend five to 6000000 dollars, a capital call, five to 6000000 dollars to [1542.2s] buy cars and equipment to get going by the time we're ready to run."
A capital call is basically asking investors or partners for extra money. In racing, it’s used when there’s a big upfront cost that has to be paid before the team can run.
A “capital call” is when team owners or partners request additional money to fund a specific expense. In motorsports, it’s often used to cover large upfront costs like buying race cars, engines, and equipment before the team can start competing.
debt off our books
"And then the last bridge of hope [1591.1s] there is that I just go get traditional bank financing for the rest of it. And that over the [1597.6s] next three to four years, it'll be our number one target to get the debt off our books."
It means paying off the loans they took out. The goal is to stop owing that money so it’s not a constant pressure on the team’s budget.
“Debt off our books” means paying down loans so the team no longer carries that liability on its financial statements. For racing teams, reducing debt can stabilize budgets over multiple seasons and lower financial risk.
Daytona
"I always think of a race car for three to four years financially. If I back in the [1622.4s] Daytona [1626.4s] prototype days, I would put in the budget, you know, number for three to four years to write the car"
Daytona refers to Daytona International Speedway in Florida, a major venue for prototype and endurance-style racing. Mentioning “Daytona prototype days” is a way to anchor his budgeting approach to a specific era of racing where teams plan costs over multiple years.
charters
"Let's close on this charters. So this being enacted by Penske Entertainment starting in 2025, effectively franchise system, right?"
A “charter” is basically a team’s guaranteed spot in the IndyCar series. The episode is about how those charters can be bought/sold and how that changes what teams are worth.
In IndyCar, a “charter” is a franchise-like entry right that grants a team a guaranteed place in the series. The discussion compares IndyCar’s charter system to NASCAR’s earlier approach and focuses on how charter ownership affects team valuation and future planning.
Penske Entertainment
"So this being enacted by Penske Entertainment starting in 2025, effectively franchise system, right?"
Penske Entertainment is the business organization that runs major parts of IndyCar’s setup. In this segment, they’re the ones putting the new charter system into place.
Penske Entertainment is the company behind IndyCar’s commercial operations and the entity implementing the charter/franchise system referenced in the episode. Here, it’s tied directly to the start date (2025) and the rules framework for how charters function.
franchise system
"So this being enacted by Penske Entertainment starting in 2025, effectively franchise system, right?"
A “franchise system” means teams have a more guaranteed, rights-based status in the series. The episode is saying the charter value is hard to know until the first one actually sells.
A “franchise system” in motorsport means teams operate under a structured, rights-based model rather than purely earning entry each season. In this episode, the franchise framing is used to explain why charter value becomes knowable only after the first charter sale.
RLL
"Well, it's been going on for a year, but within the last month, been hearing fairly likely RLL might be downsizing to two full time cars."
RLL is a racing team abbreviation. They’re discussing whether RLL might run fewer cars full-time, which would affect how many people the team employs and how it operates.
RLL is a team abbreviation in IndyCar discussions, used here in the context of a potential downsizing from three cars to two full-time cars. The key point is how charter sales and team structure could change based on that valuation and staffing model.
two full time cars
"been hearing fairly likely RLL might be downsizing to two full time cars. We'll see if that ends up happening."
This means the team would run two cars all season, not just occasionally. The discussion connects that to staffing—how many people can stay employed year to year.
“Two full time cars” refers to a team fielding two race entries consistently across the season rather than rotating drivers or entries. The episode links this to charter strategy and to the team’s ability to keep personnel employed.
NASCAR model
"If you look at the NASCAR model, what it's done for NASCAR and those owners over there, we for years and years, we lose money in the car racing."
The NASCAR model refers to how NASCAR structures ownership, team economics, and long-term value creation for teams. Here, it’s used as a comparison point: the speaker says NASCAR has helped owners despite racing often being financially negative in the short term.
residual values
"So this is a little thing in the background operating saying, okay, you might be losing some now, but that thing's still building the residual value down here. It's tremendous."
Residual value is what something is expected to be worth later, after you’ve used it. Here, the point is that even if racing costs money today, the team’s value can still grow for the future.
Residual value is the estimated value a car (or race team asset) will have after a period of use, typically at resale or end-of-ownership. In this context, the speaker argues that even if racing is losing money right now, the asset can still be building residual value over time.
building value
"And otherwise my head's down. We're just going to try to keep building value of our team and our series together."
“Building value” means making the team worth more over time, not just winning races. They’re saying the business can still improve even if racing itself isn’t profitable every year.
“Building value” here is a business concept: growing the financial worth of a racing team and its assets over time rather than focusing only on race-by-race profit. The speaker ties it to the idea that a charter and related assets can create a future exit or life after racing.
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