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Ram, Dodge, Jeep & Chrysler Can't LOWER PRICES FAST ENOUGH | Episode 1112

Ram, Dodge, Jeep & Chrysler Can't LOWER PRICES FAST ENOUGH | Episode 1112

CarEdge Live Jul 20, 2026 30 min
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About this episode

Inventory “days supply” becomes the episode’s main lens for why Ram, Dodge, Jeep, and Chrysler can’t cut prices fast enough. Hosts explain the metric as a supply-vs-demand gauge and use it to show how high days supply signals slow turnover, weaker bargaining power, and costly aging past 90 days. They connect oversupply to incentives, financing offers, and dealer floor-plan pressure—arguing MSRP cuts can also worsen negative equity for existing owners.

Technical Too Afraid to Ask
Term

days supply of inventory

"Ramin Dodge don't show up on the chart because they have more than double the industry average day's supply. So let's start from left to right."

It’s a way to estimate how many days of car stock dealers have on hand. If it’s high, cars are piling up and dealers may be more willing to discount. If it’s low, cars are selling quickly and there’s less reason to cut prices.

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Brand

Toyota

"So let's start from left to right. Toyota has a 37 days supply of inventory. You can see it right above our heads."

Toyota is one of the brands being compared in the chart. The host points out Toyota’s inventory is expected to sell through in about 37 days, which suggests less discount pressure than brands with higher numbers.

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Brand

Honda

"if the manufacturer stopped making vehicles, like this is at 41, 48 for Honda, 67 for Subaru,"

Honda is one of the brands being compared. The host says Honda’s days-supply number is higher than Toyota’s, which usually means dealers have more cars to sell and may be more willing to offer discounts.

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Brand

Subaru

"like this is at 41, 48 for Honda, 67 for Subaru, 69 for Cadillac, 74 for Kia, and then Chevrolet with 76."

Subaru is another brand in the chart. The host’s number (67 days) suggests more cars are sitting at dealers compared to brands with lower days-supply figures.

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Brand

Cadillac

"like this is at 41, 48 for Honda, 67 for Subaru, 69 for Cadillac, 74 for Kia, and then Chevrolet with 76."

Cadillac is being compared in the same inventory-days chart. The host says it’s around 69 days, which usually means dealers have more cars to move, increasing the odds of discounts.

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Brand

Kia

"like this is at 41, 48 for Honda, 67 for Subaru, 69 for Cadillac, 74 for Kia, and then Chevrolet with 76."

Kia is one of the brands in the comparison. The host’s number (74 days) suggests more inventory at dealers than brands with lower days-supply, which can mean more discounting pressure.

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Brand

Chevrolet

"like this is at 41, 48 for Honda, 67 for Subaru, 69 for Cadillac, 74 for Kia, and then Chevrolet with 76. And then you have the industry average, which is 80."

Chevrolet is another brand being compared in the chart. The host says it’s around 76 days of inventory, which generally means dealers have more cars to sell and may be more willing to offer deals.

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Concept

industry average

"And then you have the industry average, which is 80. So I think it's going to take 80 days to sell all available inventory."

The “industry average” is the typical baseline for how many days of car stock the industry has. If a brand is above that average, it usually means more cars are sitting unsold and dealers may be more motivated to discount.

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Concept

consumer leverage

"80 days they want to sell the inventory, are they desperate? Maybe a little, but not a lot. Can consumers get deals? Yeah, there's some leverage there on older units, but 80 is pretty good."

“Consumer leverage” means how much power buyers have to get a better deal. If dealers have lots of cars sitting around, they’re more likely to offer discounts or incentives to sell them.

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Term

aged inventory

"Once you start getting beyond 90 days, it's considered old or aged inventory that's just starting to cost you considerable money from finance charges through your floor plan of financial arrangements with the banks."

“Aged inventory” just means cars that have been sitting on the lot for a while. The longer they sit, the more it costs the dealer to keep them there.

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Term

floor plan

"it's just starting to cost you considerable money from finance charges through your floor plan of financial arrangements with the banks. So dealerships are more motivated to sell cars that have been sitting on the lots longer. ... A lot like you said, the floor plan support and stuff like that happens between zero night."

Dealers often borrow money to buy cars for their lots. If the cars sit too long, the dealer keeps paying interest, which makes each extra day more expensive.

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Car

Dodge Ram

"...se it's more than 160 days supply, which would be Ram and Dutch. So this is what's so interesting."

The Dodge Ram is a large pickup truck meant for work like towing and carrying things. It’s commonly discussed because it’s a high-volume truck model. In this podcast context, it sounds like they’re talking about how long trucks stay in inventory before people buy them.

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Brand

Jeep

"Lander over 127, Buick 129, Chrysler 130, Jeep 160, and then 160 plus, don't even make our Ram and Dodge. Talk to me about some of these brands in particular, we're going to harp on Ram, Dodge, Jeep, and Chrysler."

Jeep is the SUV/off-road brand being talked about. The hosts are saying Jeep’s parent group has been slow to bring prices down enough to get customers interested again.

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Brand

Chrysler

"Lander over 127, Buick 129, Chrysler 130, Jeep 160, and then 160 plus, don't even make our Ram and Dodge. Talk to me about some of these brands in particular, we're going to harp on Ram, Dodge, Jeep, and Chrysler."

Chrysler is a car brand included in the group the hosts are criticizing. They’re saying the brand’s pricing strategy left dealers with too many cars and made it harder to win buyers back.

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Term

60 day supply

"They literally can't lower prices fast enough to get these numbers to come down because they want to be more like Toyota or maybe they just want to be more like Chevrolet or the industry average. An 80 day supply, they're a double it."

“Day supply” is a way to measure how many days of cars the dealers have on hand. If it’s high, it usually means there are too many cars sitting around, so the company may need to cut prices to sell them.

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Company

Stalantis

"Yeah. They literally can't lower prices fast enough to get these numbers to come down because they want to be more like Toyota or maybe they just want to be more like Chevrolet or the industry average. An 80 day supply, they're a double it. Yeah. They, nobody raised their prices more quickly during the pandemic than Stalantis brands."

This is talking about Stellantis, a big car company that owns brands like Jeep, Ram, Dodge, and Chrysler. The point is that they raised prices quickly during the pandemic, which hurt sales.

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Term

allocation

"Dealers kind of sort of revolted three years ago and said, you know, enough is enough. We don't want any more of your vehicles, we're not going to take any more allocation. You need to come up with programs to help us get rid of them."

“Allocation” here means how many cars the factory sends to a specific dealership. If dealers won’t take allocation, they’re basically saying, “We don’t want more cars from you right now.”

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Person

Carlos Tavares

"And lo and behold, a year and a half ago, they fired their CEO, Carlos Tavares, and they replaced him with the Antonio Fallosa, and they made a conscious effort to start bringing prices down."

Carlos Tavares is a top executive (CEO) at Stellantis. The hosts say he was replaced, and they connect that leadership change to the company trying to lower prices.

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Person

Antonio Fallosa

"And lo and behold, a year and a half ago, they fired their CEO, Carlos Tavares, and they replaced him with the Antonio Fallosa, and they made a conscious effort to start bringing prices down."

Antonio Fallosa is the new CEO the hosts mention after Carlos Tavares. They say the company started trying to lower prices more aggressively under his leadership.

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Brand

Mini dealership

"So let's talk about what the heck is going on inside the walls of a Mini dealership right now at a 124 day supply..."

Mini is a car brand known for small cars with a more premium feel. Here, they’re using Mini dealerships as an example to compare how much inventory sits on dealer lots.

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Term

45 day supply

"So let's talk about what the heck is going on inside the walls of a Mini dealership right now at a 124 day supply, and that's our proxy for what's going on at a Jeep dealership that has 160 or a Ram dealership."

“Day supply” is a way to measure how long a dealership’s current car inventory would last if sales keep going at the same rate. If it’s 124 days, that usually means cars are moving slower than the dealership would like.

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Car

Mini Countryman

"...o Mini, and they've put most of their eggs in the Countryman basket, which is the biggest Mini they've ever ma..."

The Mini Countryman is a small crossover SUV from Mini. It’s bigger than some other Mini models, with more room for passengers and cargo. The podcast is pointing out that Mini has been relying on the Countryman a lot for sales.

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Company

CDJR

"And you've been doing this for seven years or less now, and CDJR has just oversaturated their market with inventory, which will ultimately lead to some production halts."

CDJR is a nickname for the Chrysler, Dodge, Jeep, and Ram car brands. The host is talking about how those brands are dealing with too many cars sitting unsold.

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Term

production halts

"And you've been doing this for seven years or less now, and CDJR has just oversaturated their market with inventory, which will ultimately lead to some production halts."

A “production halt” means the factory slows down or stops building cars for a while. The host is saying too many unsold cars can force that kind of pause.

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Car

Dodge Hornet

"I mean, we've seen things like the Dodge Hornet. We've seen things with the Charger, for example, over on the Jeep side, they got rid of the Wagoneer, and now it's just the Jeep again."

The Dodge Hornet is a smaller Dodge crossover. The host mentions it as an example of a new model that’s not moving quickly enough, which can lead to bigger discounts.

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Car

Dodge Charger

"I mean, we've seen things like the Dodge Hornet. We've seen things with the Charger, for example, over on the Jeep side, they got rid of the Wagoneer, and now it's just the Jeep again."

The Dodge Charger is a famous Dodge sedan/performance car. The host brings it up to illustrate that even big-name models can struggle to sell when inventory builds up.

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Car

Jeep Wagoneer

"We've seen things with the Charger, for example, over on the Jeep side, they got rid of the Wagoneer, and now it's just the Jeep again."

The Jeep Wagoneer is Jeep’s bigger, more premium SUV. The host mentions it as an example of Jeep changing its lineup because sales weren’t strong enough.

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Term

crossover

"You can make all the pivots you want. You can have the greatest crossover ever. You can even, if you're in the NBA, you can even drag your pivot foot. Who cares?"

A “crossover” is a vehicle category that blends traits of SUVs and passenger cars, typically using a unibody construction and focusing on comfort and packaging. The host uses it as a generic example of a product strategy (“the greatest crossover ever”) that still doesn’t guarantee sales.

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Term

day supply of vehicles

"What do you do when your day supply of vehicles continues to go up while others are going down, and you put some of the largest incentives in the industry on your vehicles, and they still aren't selling?"

“Day supply” is basically how long it would take to sell all the cars sitting on lots, assuming sales keep going at the same rate. If that number goes up, it usually means cars are piling up and prices or incentives may need to drop to move them.

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Term

incentives

"What do you do when your day supply of vehicles continues to go up while others are going down, and you put some of the largest incentives in the industry on your vehicles, and they still aren't selling?"

Here, “incentives” means discounts and special deals from the automaker to make a car cheaper to buy. The point is that even those deals aren’t enough to sell the cars quickly.

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Car

Jeep Grand Cherokee Overland

"We were talking about this last week, a 2025 Jeep Grand Cherokee Overland was a $70,000 vehicle. They had it for 309 days, $11,000 off the top, a 2026 Gladiator Mojave, $57,000 vehicle, they've taken $10,000 off the top."

The Jeep Grand Cherokee is a popular Jeep SUV, and Overland is a higher trim level. The host is using this specific trim to show that even expensive versions are getting large price cuts to sell.

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Car

Jeep Gladiator

"They had it for 309 days, $11,000 off the top, a 2026 Gladiator Mojave, $57,000 vehicle, they've taken $10,000 off the top. These are expensive vehicles with big discounts just off the top."

The Jeep Gladiator is Jeep’s pickup truck, and Mojave is the off-road-focused version. The host is pointing out that even a rugged trim like Mojave is getting big discounts and staying on lots longer than expected.

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Term

MSR

"But these are big discounts. They're advertising off of MSR, $9,000, $12,000, $8,000. That's a crazy question for you."

“MSR” is the sticker price number the manufacturer uses as a starting point. If a deal is “off of MSR,” it means the discount is calculated from that sticker number.

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Company

Cox Automotive

"you get the latest data from Cox Automotive showing the day's supply of inventory,"

Cox Automotive is a data and analytics company that tracks automotive market activity like inventory levels and sales trends. The host uses its “latest data” to argue that supply is building and prices aren’t moving fast enough.

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Term

negative equity

"lowering MSRP crushes the existing owners, putting them further in the hole with negative equity."

Negative equity means your car is worth less than what you still owe on it. If prices drop, your car’s value can fall even more, making the situation worse.

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Term

wholesaling to your dealer body

"You keep building vehicles that you keep wholesaling to your dealer body that there's no customers coming in to take from that dealer body."

It means the carmaker ships lots of cars to dealerships. If customers aren’t buying them, the dealerships end up with too many cars and prices usually get cut.

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Brand

Acura

"Acura said, hey, that's a shame for those who did buy the old TLs. But in order to get people interested in TLs again, which we need to be our bread and butter, we got to lower the price."

Acura is Honda’s luxury brand. The host is saying that when a model like the Acura TL starts selling poorly, Acura may lower the price and add features to get people interested again.

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Term

incentive levels

"even among brands with elevated day supply, incentive discipline appears to be holding. Look at this. Jeep, for example, even with a day supply, twice the industry average had incentive levels at 6.7% of the average transaction price in June"

Incentive levels are the manufacturer’s discounts—like rebates or special offers—that lower what you actually pay. Automakers use them to help sell cars when inventory is piling up.

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Term

average transaction price

"had incentive levels at 6.7% of the average transaction price in June, according to Cox Automotive estimates"

Average transaction price is the real-world price people pay for cars, not just the sticker price. It helps show whether incentives are small or big compared to the prices cars are selling at.

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Company

manufacturer

"The sales guys aren't making anything right now, or the sales department's not making anything, [1161.1s] because they're not getting any help from the manufacturer, big incentives like you're talking about, or price reductions on MSRP."

Here, “manufacturer” just means the car company that makes the vehicles. The point is that if the car company doesn’t offer good deals, the dealership has a harder time selling cars.

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Brand

Nissan

"We know Nissan sales have gone up. Their sales are up month over month for the last 678 months, something like that. But they're still struggling."

The host brings up Nissan as an example of a brand that’s selling more lately. But they argue it still isn’t selling as much as it wants because buyers don’t see the cars as high quality as some competitors.

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Term

0% financing for 60 months

"And I think if I'm not mistaken, I saw Nissan talking about 0% financing for 60 months. And there was, I think, a Jeep ad, and it was 4.9, or maybe it was a Ram ad, 4.9% financing for 60 or 72 months."

This is a loan deal where the interest rate is 0% for five years. That usually makes the monthly payment much easier to afford, which can boost sales.

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Term

0.9% financing for 72 months

"And there was, I think, a Jeep ad, and it was 4.9, or maybe it was a Ram ad, 4.9% financing for 60 or 72 months. Very different offers."

This is an auto loan where you pay 4.9% interest. The host is comparing it to a 0% deal to explain why one brand’s offer is more attractive to buyers.

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Car

Jeep Wrangler

"...h price point for me to buy that crap. Hasn't the Wrangler historically been one of their best sellers? And ..."

The Jeep Wrangler is an SUV built for off-road driving. It’s popular because it’s designed to handle rough terrain and it has options that let you open up the cabin. People often mention it when talking about which Jeep models sell the most.

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Term

negotiation power score

"they've got a discount at already $7,000 off the top. But the negotiation power score from Car Edge is super high. Why is it super high?"

A “negotiation power score” is a way to estimate how much room there is to bargain on a car. If cars have been sitting for a long time, the score suggests you may have more leverage to negotiate.

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Term

days to play

"Because it's been sitting for 142 days and the days to play in this area is 154. 24 for sale nearby, but only seven have sold in the last 45 days."

“Days to play” is basically how long cars usually sit on the lot before they sell. If cars are staying longer than that, it’s a sign sales are slow and discounts may need to get bigger.

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Company

Stellantis

"And so, not only are Stellantis products being more disciplined in how they're incentivizing their vehicles, their customers are being even more disciplined than their brands by saying, no, and just walking away."

Stellantis is the big car company behind brands like Jeep, Dodge, and Ram. The host is saying Stellantis is trying to be more careful with discounts, instead of lowering prices endlessly.

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Term

incentivizing

"not only are Stellantis products being more disciplined in how they're incentivizing their vehicles"

“Incentivizing” means offering deals to get people to buy. The host is saying the automaker is being more careful about how big those deals are.

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Concept

sellers market

"It's neither a buyers market or sellers market, but the nuance and automotive, excuse me, Cox Automotive called it out too, the nuance is by brand."

A sellers market means more people want to buy than there are cars available. That often keeps prices higher and makes deals harder to find.

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Concept

buyers market

"It's neither a buyers market or sellers market, but the nuance and automotive, excuse me, Cox Automotive called it out too, the nuance is by brand."

A buyers market means there are more cars available than people want to buy. That usually gives buyers more negotiating power and can mean lower prices.

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Car

Tesla By Model

"...d, like for example, and then it's even broken up by model, like I'm thinking about Subaru for example, that..."
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Term

day supply of inventory

"like I'm thinking about Subaru for example, that I think if I'm not mistaken, didn't have a particularly high day supply of inventory, 67. So, if you're in the market for a Subaru Outback right now, you better, you better be getting a big discount off of MSRP because they're just not selling well."

It’s a way to estimate how many days of cars a dealership’s supply would last if sales keep going at the same rate. If the number is high, cars are likely sitting longer; if it’s low, they’re moving faster.

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Car

Subaru Outback

"So, if you're in the market for a Subaru Outback right now, you better, you better be getting a big discount off of MSRP because they're just not selling well."

The Subaru Outback is a very common family vehicle. When the market has too many of them sitting around, dealers often have to discount more to sell them.

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Brand

Lucid

"Speaking of low demand, I was at Scottsdale Fashion Square and there were 50 plus lucid cars in the basement of the parking garage collecting massive amounts of dust."

Lucid is an electric-vehicle company. The point being made is that even with a well-off customer base nearby, some Lucid cars can still end up sitting unsold.

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Place

Scottsdale Fashion Square

"Speaking of low demand, I was at Scottsdale Fashion Square and there were 50 plus lucid cars in the basement of the parking garage collecting massive amounts of dust."

It’s a shopping mall in Scottsdale, Arizona. The host is pointing to what they saw there—cars sitting around—as evidence of low demand.

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