Broad Arrow is an auction company that specializes in selling collector cars. The discussion is about them teaming up with Quail and planning an inaugural sale there.
Christie’s is a big auction company that sells valuable items to the highest bidder. Here, they’re mentioned in connection with classic-car auctions in the Monterey/Peeble Beach orbit.
That phrase means an airport area with strict security rules. The point is that holding an auction there is harder because you have to follow more procedures and restrictions.
Peninsula Paris is a hotel in Paris. The host mentions it because Broad Arrow is planning an auction there, showing the partnership is real and international.
Bonhams is an established auction house that has historically run car auctions in the Monterey Car Week ecosystem. The segment notes that Bonhams had an auction at the Quail location for many years, sometimes running alongside other auctions.
Quail is a famous collector-car event in Monterey where people show and buy special cars. The host emphasizes that it’s more about the experience and enthusiasm than just selling cars.
Topic
Motor Lux
Motor Lux is an event name mentioned as the starting point for a series of car-related gatherings. The point is how these events grow and connect with auctions.
Craig Jackson is a well-known figure in the collector car auction world. The host is basically saying he understands how the auction experience works and how to keep things moving.
Brand
Bear Jackson
Bear Jackson is an auction event name being used as an example. The host is comparing how different auction setups create excitement for bidders.
Topic
eve on the green
“Eve on the green” is an extra Thursday event added around Quail. It’s meant to kick off the week with entertainment and a special theme before the main show.
Russell Dickerson is the musician they’re bringing in to perform. The host mentions he’s a big country star, so it’s a high-profile entertainment booking.
Route 66 is a legendary American road that’s become a symbol of classic road trips. They’re using it as the theme for a big anniversary display with cars arranged as you walk through.
Peninsula Chicago is a hotel brand/location mentioned because it’s celebrating an anniversary. The host is connecting those anniversaries to the Route 66 theme.
Brand
Beverly Hills Peninsula
Beverly Hills Peninsula is another hotel location mentioned for its anniversary. The host is using it to create a themed storyline around Route 66.
Monterey Car Week is a big yearly event in California for car collectors. It includes car shows and auctions where rare cars get shown off and sometimes sold for huge money.
Concept
five-star food
“Five-star food” just means really high-quality, upscale dining. The point here is that the event is built like a luxury experience, not only a car show.
Concept
privately owned cars
This means the cars on display are owned by regular collectors, not companies. That often makes the show feel more personal and special.
The host is saying auction companies aren’t only selling cars—they’re also selling an experience. The atmosphere and access can matter a lot to buyers.
Concept
selling dreams
“Selling dreams” means the events aren’t just about the car as a machine. They’re about what owning it represents—status, history, and the fantasy of having something rare.
Pebble Beach is one of the most famous car shows in the Monterey area. Collectors bring their best cars there, and it helps set the tone for the whole week.
“Supercar” and “hypercar” are enthusiast terms for extremely high-performance, high-cost cars, usually with advanced aerodynamics and exotic powertrains. The host is saying this category has surged in popularity and attention compared with older eras of cars.
This is a special Ferrari made for racing, not just a regular road car. In this episode, they’re saying it won a top award at Quail, and they emphasize how rare it is.
Best of Show is the highest award at a car show. It means the judges picked that one car as the overall winner.
Car
Pagani's
Pagani is a brand that makes very rare, very high-end supercars. The host is basically saying they don’t get what you’re supposed to do with them as a normal owner.
The Audi S7 is a faster, sportier version of Audi’s larger sedan-like car. It’s meant for strong performance on the road, not for being a dedicated race car. The podcast mentions it to explain how it’s different from cars that are commonly raced.
Car
Saline S7
The Saline S7 is a rare, high-performance supercar made by Steve Saline. The hosts are talking about how cars like this can become more popular and valuable once they’re old enough to show up at certain racing and collector events.
The Ferrari F50 is a rare, high-performance Ferrari from the 1990s. The point here is that even cars like the F50—now decades old—can still be hot in auctions and collector circles.
A lease program is when you pay to use a car for a period of time instead of owning it. The host is saying Ferrari used this kind of approach when some cars weren’t selling well.
The Ferrari Luce is a Ferrari model mentioned in the podcast as something important that should be seen more. The speaker is basically saying it’s worth bringing attention to. The transcript doesn’t give details beyond that it’s a Ferrari to watch for.
The Ferrari Testarossa is a famous older Ferrari model with a very recognizable look. The host is saying a six-wheeled build based on it didn’t get as much online attention as another unusual Ferrari.
EV means electric vehicle. It’s a car that runs mostly on electricity from a battery, not a gas engine. The point here is that the design could make sense if you compared it to other luxury EVs.
Audi is a luxury car brand. “Audi EV” just means one of their electric cars, and the host is saying the design would make more sense if you thought of it as an Audi electric instead of a Ferrari move.
Lexus is Toyota’s luxury brand. “Lexus EV” means one of their electric cars, and the host is using it as a comparison to explain why the design might feel more acceptable in a different brand context.
Laguna Seca is a well-known race track in Monterey, California. The host is talking about an event there in 2018 where Nissan was the featured brand, and it turned out to be a big hit with the crowd.
Nissan is a Japanese car brand. Here it’s mentioned because Nissan was highlighted at a big event at Laguna Seca in 2018, and it ended up being one of the most popular featured brands.
“Japanese GTs” means Japanese sports cars that are meant for fast road racing, often long-distance events. Here, it’s being used to describe a tribute theme to Japanese racing cars.
The “25-year rule” is a U.S. law that makes it easier to import older cars. Once a car is old enough, it often doesn’t have to meet the same modern rules to be sold legally.
The Nissan GT-R is a high-performance sports car made by Nissan. It’s known for being very fast and capable. The podcast mentions it because it’s one of the notable performance cars that can be sold in the United States.
Brock Racing Enterprise (BRE) is Pete Brock’s racing team. It’s the name on the race cars they built and raced, and that’s why it shows up when they talk about which cars are being shipped to the event.
Pete Brock was a famous racing person who created the BRE racing team. In this story, he’s connected to the race cars and the truck they used to move them around.
They’re talking about a Toyota Corolla that’s been turned into a race car. In this segment it’s specifically identified by a racing number and BRE branding, meaning it’s part of the event’s lineup of real competition machines.
Car
BRE 510 race car
The BRE 510 is a race car based on the Nissan 510. It matters because it’s a classic racing platform, and the BRE version is special in this story since it’s a real, historically raced car they’re restoring.
Car
Hino transporter
A Hino transporter is a Hino truck used to carry race cars. They’re bringing the specific transporter Pete Brock used to haul his cars, so it’s part of the story and the exhibit.
Car
BRE Roadster
The BRE Roadster is a race-prepped roadster connected to Pete Brock’s BRE team. They’re talking about bringing multiple versions of it, which shows these aren’t just generic cars—they’re specific, historically important machines.
John Morton is mentioned as a racer who’s driven these cars before. The host is saying his involvement matters because he has real experience with the history.
A teardown means taking a car apart to inspect it closely. In racing, it’s done to figure out why something happened and what can be learned from it.
Term
Japanese racing
“Japanese racing” means race programs from Japanese brands that started competing strongly in the U.S. The point being made is that these cars helped change how Americans saw racing from Japan.
Randy Jaffe is mentioned as someone who looks after and organizes a championship race car. The host credits him with helping keep that racing history alive.
Drifting is when a driver intentionally makes the car slide sideways while still steering and controlling it. It’s a popular stunt style that’s become part of car culture.
Term
fast and furious set
The “Fast and Furious” set means the fan culture created by the movies—cars, stunts, and street-racing vibes. The speaker is saying it helps people relate to the real racing history being discussed.
This is a category for sport motorcycles from after World War II. It’s used by the show to group bikes that are from the same general time period and type.
Dan Gurney is a famous racing driver. In this episode, Gordon McCall mentions him to compare his level of racing success to the kind of passion and collection Bruce Meyer has.
Term
learn to weld
Welding is how you join two metal parts together by heating them until they fuse. Car builders use it when they’re fixing metal or making custom parts.
A fabricator is someone who makes custom metal parts. For cars, that can mean building brackets or repairing metal so everything fits and works properly.
Lamborghini is a famous Italian company that makes high-performance supercars. The mention here is about a big Lamborghini-focused celebration during Monterey Car Week.
The Lamborghini Diablo is a famous old-school supercar from Lamborghini. It’s known for being loud, fast, and visually extreme, and the host is saying Quail will have a huge number of them together.
At concours-style car shows, judges are the experts who look at the cars and decide what’s best. Here, the host is saying Quail’s awards still count, but you don’t get the same pressure of judges walking up to you.
Concept
blue blazers and the straw hats and the neckties
This describes the traditional, formal look of Pebble Beach Concours judges and attendees—an image that signals a high-status, highly curated judging environment. The host says it creates an “anxiety” factor for owners when judges approach their cars.
This sounds like a Ford Mustang II, an older Mustang model that people don’t always talk about. In this story it’s being used as a drag car, meaning it’s set up to race in a straight line.
A drag car is built for drag racing—racing in a straight line over a short distance. It’s usually set up to accelerate as hard and as quickly as possible.
The Ferrari 195 S is an older Ferrari sports car associated with racing history. The podcast mentions it because the speaker really likes it. It’s brought up as part of a conversation about classic, important Ferraris.
The Ferrari F40 is a famous, hardcore supercar from Ferrari. The host is saying there are a lot of them at the event, and even though most people picture them red, there’s at least one blue one.
Bugatti is referenced as one of the traditional “big brand” names that attendees would expect to see at Quail’s manufacturer booths. It’s used to contrast the older, well-funded automaker presence with the newer wave of boutique builders.
“Category reimagining” here means taking an existing type of car and reinventing it in a new way. The host is saying Quail is attracting brands that build these modernized, custom interpretations.
Singer is a company that builds highly customized Porsche-based cars. The host is using it as an example of the newer wave of boutique brands showing up at Quail.
The BMW 5 Series is a mid-size luxury car made by BMW. It’s designed for comfortable everyday driving with a more upscale feel. The podcast mentions it in a context that sounds like production or ordering of specific versions.
Porsche is one of the big car brands mentioned here. The host is saying Porsche has been involved in partnerships connected to the video game Forza Motorsport.
The Porsche 911 is a famous sports car made by Porsche. It’s known for its recognizable design and performance. It comes up in conversations about major releases because it’s one of the most well-known models Porsche makes.
The “Concept Lawn” at Pebble Beach is a named Monterey Car Week display area focused on concept cars and special show vehicles. The speaker contrasts it with The Quail, implying different audiences and purposes within the same week.
“Bespoke cars” means custom cars made for a specific buyer. The host is saying The Quail is known for showing cars that are tailored and not just off-the-shelf.
“End users” means the actual customers who will buy and use the cars. The host is saying Quail is valuable because it connects companies with real buyers, not just press.
“Allocation” here means how many cars a company sets aside for sale to a particular group. They’re saying the builder’s entire planned supply for 2026 was already spoken for after the Quail.
Tut Hill is mentioned as a company that builds only a small number of cars each year. The point is that Quail helps them find buyers for those limited cars.
Term
build capacity
“Build capacity” means how many cars a company can make in a year. They’re saying the company can only build about a dozen cars annually, which makes each one harder to get.
Aston Martin is a famous British car brand that makes stylish luxury sports cars. The speaker is saying that an Aston Martin was brought out as part of the event lineup.
Concept
SIMA
SIMA (the Specialty Equipment Market Association show) is an industry event where aftermarket and specialty vehicle builders showcase products and vehicles. The host mentions it because the builder previously debuted one of their cars there.
Concept
builder that they don't build 2310 of the same car
The speaker is talking about custom, low-volume car building—making only a few cars rather than thousands of the exact same one. That’s why it’s harder to “sell a bunch” right after the event.
A hot rod shop is a company that builds and customizes cars for enthusiasts, often focusing on style and performance. The host is saying that this kind of shop usually doesn’t fit the Quail model of selling a car like it’s a normal product.
The Hyundai Kona is a small SUV made by Hyundai. It’s built for normal daily use, like commuting and errands. The podcast brings it up because it’s a more common, easier-to-sell type of vehicle than rare specialty cars.
Koenigsegg is a Swedish company that builds very high-performance hypercars. The speaker is using it as an example of a rare, expensive car where sales aren’t like normal retail.
Term
ticket prices
They’re talking about event entry fees—how some car-week activities that used to be free now cost money. That affects accessibility for younger or budget-conscious fans.
Term
security
Here, “security” means the people and systems used to keep the event safe. It costs money, which is part of why ticketed events aren’t free anymore.
The pit wall is where the race team sits and runs the race from near the pits. It’s where they talk to the driver and use screens or computers to make decisions.
A flag man is a track worker who uses colored flags to tell drivers what’s happening—like caution or danger. It’s a simple but important way to keep everyone safe on track.
Place
Monterey Motorsports Park
It’s a race-track facility near Monterey. The speaker is saying they’re based there, and it connects them to the local motorsport scene.
LIVE
Hello, welcome to CarCast, I'm Matt Motorator D'Andrea, we have a great show today, we have
our guest Gordon McCall, Gordon McCall you guys will be familiar with, he's been on the
podcast many times before, he runs McCall events among other things and has been the
creator and the ongoing administrator, planner if you will, of some of the great events that go on
during Monterey Car Week, specifically the quail of motorsports gathering, you're doing the jet
center party which is now MotorLux, but also you seem to have your hand in just about all of the
events that are up there, so just kind of talking about Monterey Car Week, Matt in fact I think
you had a hand in calling it Monterey Car Week. It's funny you mentioned that Matt, it's good to
see you again, thanks for having me on. All right before we get into it a word from FanDuel and
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states gambling problem called 1-800 gambler. So yes the Monterey Car Week it's funny years and
years ago it was referred to as pebble just in general just one word kind of described car week
and for the longest time it was just pebble but the last 30 plus years it's been more than pebble
and again no disrespect to the pebble concor finest concor in the world but it just didn't seem like
referring to that week as pebble was actually all that appropriate anymore so I started calling it
car week in the late 90s I think Monterey car week okay and it kind of took off and so now when you
mentioned Monterey car week everybody knows what you're talking about because there's a lot going
on during that two week period of time it's actually not a week anymore it's two weeks so
it is makes sense now was the original pitch to just call it McCall week because you know it's
funny I don't like putting my name on things but you know a good friend of mine years ago when
when the jet center event was was still in its infancy and it was starting to emerge as a thing
I was encouraged to put my name on it so someone wouldn't steal it okay so it wasn't an ego thing
believe me that's not me and now I kind of want to go back a little bit and I'm sure we've discussed
sort of the history of this at times but there's there's always so much to unpack there and you
never really get to do it all one you know in one show in one sitting so it's probably taken us
you know a decade of podcast just to get to the story but yeah you're you're from Monterey you've
always been there you're a native to the area you're native California so the idea of of building
something up there wasn't you know this isn't an out of town or or somebody trying to replicate
something that's been done you know saying you know hey we did it here or we did it there now we
need to launch the Miami version and the California version this is something that was sort of home
grown and in many ways evolved out of necessity like you throw a party for your friends you have a
great time you do that a few times and you realize this is really good but it's also really expensive
so maybe we should be a business right like yeah that's exactly what happened so I mean tell us
a little about that growing up in Monterey and I know you're really into I know you're an athlete
and you're into motorcycles but and and all of that is celebrated with the events that you've
been building and putting on for years but really it was just a gathering of the people it just
happened to be around a theme of sorts you know it's always been about people Matt you know and I
feel very very fortunate to be one of those people you know I've I've never really looked at myself
as as necessarily an event organizer or you know that I don't know what the right word to use there
is I just like you said out of necessity have found some unique things to create you know a little
bit I know back when we created the revival at the at the airport that it was blending aircraft
and aviation interests together and it hadn't been done before in that kind of a setting you know I
just did it as a customer appreciation really is what it was I at the time had a restoration shop
and that's a way that I found I could entertain my clients and do it during car week when everybody
happened to be here and it kind of took off literally so we decided to make a business my
wife and I Molly we decided to make a business out of it and it worked out pretty well sold it to
our good friend McKeel Haggerty and his company it was just about ready to go public and they were
looking to acquire events and I thought you know 30 years long time to do anything and it was good
timing so it also enabled me to concentrate more of my efforts into the quail show that I created
23 years ago and I really enjoy that you know so myself I have been not to spend too much time
on this but I've been building businesses I've been on been an entrepreneur I started when I was
19 years old for like a real business like as a kid you do all kinds of things as a kid I was
we lived on a little golf course it wasn't very good and a good friend of mine
named Adam Pizzoni at the time we would hop the fence we'd find the golf balls that were
left around we would clean them and sell them back to the golfers for like a dollar right awesome
and that was kind of our first business and and then he and I started a web development company
and and and built multiple businesses and raised money to funding things like that over the years
so when I heard a few years ago that you sold your jet center party that's just kind of how we
always recognize it as a name you know we've been different names for things but sold it to
Hagerty I loved that I thought it was such a great achievement something that you built for 30 years
as a business person it's not like it takes you away from the event right you you go to the event
you enjoy the event you get to do other stuff at the events but having that business that you and
your wife put so much time and energy into and funded yourselves for a long time when it wasn't
really a business when it was just a big party you know what we this did turn out to be a pretty
good idea we did have a lot of fun we made a nice living off of it as well and we got the
attention of a major company you know player in the space like Hagerty Mikhail Hagerty
enough to go we really love what you built would you consider selling it to us and isn't that part
of the American dream right there is the idea of creating something literally out of nothing
and having someone else see the value in it I think that's a dream scene yeah listen there's tons
of business over you go you know I've got this great idea or I'm going to go after this thing
and I'm going to do it better than than what's what else is out there like any business any business
plan you think of a problem you think of a solution and is your solution good enough to fund and to
build you guys took a party that you were throwing and paying for turned it into a business and then
made it a sellable business it wasn't really like we should throw a party then someday sell the party
yeah that was never the plan that was never the initial you know believe me there was no business
plan to begin with it was as you mentioned earlier Matt it was basically on a necessity
it's like how can you not find an opportunity to kind of thank your customers and what better
way to do that than with a party yeah the idea of bringing aviation into it was somewhat unique
although there was a common denominator there with myself to begin with I've always been
into automotive and aviation interests but so are my clients and so they're flying in from
all over the place why not throw the two things together and see what happens and a lot of magic
came out of that and still does right it is a cool event the idea of taking aviation and automotive
and entertainment and the finest food and drink and how that involves you know under even under
haggardies haggardies I having an auction there for a while uh was pretty incredible I never really
thought about this but um you do you have kids no no kids dogs okay so German shirt I don't
either we have dogs as well but listen I I had this conversation with Aaron Hagar once I had
this conversation with with Craig Jackson Aaron said you know his dad very successful music you
know alcohol companies various companies and his dad has very specific thoughts on as I would imagine
most successful people on what companies or or things that he would sell off and then what things
maybe stayed with the family as a legacy right yeah I had the conversation with Craig Jackson as well
and uh I said Craig you built Barrett Jackson your dad built it you took it over you built it into
something incredible I said and then at the time he had sold 55 percent of it to IMG endeavor you
know for for a great amount of money and I said why did you do that why was it the right time
and he simply said my kids have other ideas for their lives for their careers and other interests
not that they hate cars it just wasn't something that they wanted to do and he goes because it
wasn't something that was going to get passed down to them because they simply went in a different
direction it decided itself I was like that's a great answer like it makes sense go and listen
it's been a family business for him to go hey you know the kids do you want to learn the business
do you want to be in the business do you want to take over the business one day
where do you want to go off and do something different and be creative or be a doctor or
whatever and and they just chose another path and he's like that's fine let's do that I'll sell
the business yeah I love it he'll sell half the business I'll keep the other half I'll keep the
there is again congratulations I know it's been a few years now that that that transaction has
gone through but what a wonderful sort of feather in your cap and to still be able to just go to
the event and enjoy I'm sure you have a hand in the event as an advisor or something
well you know actually I tried it you know it's funny because McKeel's a very dear friend I was
fortunate to be around McKeel when he was first innovating the classic car insurance business
that that he took over from his father which was a wooden boat insurance business when he took it
over from his dad so I was there in the early days when McKeel was looking for significant
collectors to talk to about maybe changing their insurance plans and you know admittedly even if
I had nothing to do with Haggerty I would have no problem recommending their services because
quite frankly they are the most affordable dialed in vintage car insurance company out there you
know I've never had to file a claim but everything that I have I ensure through them and I know people
who have had claims no issues so it was kind of fun to be around McKeel in in Haggerty's infancy
and and watch that company grow and so to kind of come back around and it was it was his idea
which was flattering for them to want to have a day during car week there really weren't many
opportunities for that and so it just it just worked out timing was everything and it was really
nice to be able to do business with a friend and a friend's company they did everything they said
they were going to do we did the same and you know it just it did work out it worked out really well
there's no doubt about it I did opt out of having a voice okay going forward and I just I did that
because out of respect it's their event now and I thought I need to get out of their way you know
they've they've got their own ideas you know they've picked up on a lot of the things that we
used to do but they've also changed some things you don't get it both ways in my view you don't get
the check and a voice so you know just let it let it run and yeah interestingly the idea of
brought arrow auctions which which they they brought immediately on board to kind of play with
motorlux I had Christie's back in the day when I was running the Christie's car department I brought
Christie's out of pebble beach and brought them to the jet center and we had a sale in conjunction
with what we did there on Wednesday night with the party so I know the complications of of running
a sale inside of an FAA TSA restricted space and it's a lot of layers to that not the easiest
thing in the world to do I think it was a great place to launch and they literally did launch
broad arrow at that you know that was the first they had right well now broad arrow has joined
at the quail yes they have and that's kind of a full circle thing in my book because
it's a great fit it's going to enable broad arrow to expand their operations it's going to give us a
fresh new global partner and the peninsula hotels which owns quail lodge is a global company
broad arrow just now announced a sale they're having at the peninsula Paris next February
they're already you know it's not just a sponsorship situation it's a legitimate partnership
both companies are global so it's a great fit I can't wait for their inaugural
sale and I've actually put one of my cars in it just to kind of offer a little support so yeah
yeah it'll be good okay so I that's a good segue because I wanted to talk about I knew
broad arrow I was talking to the guys over there about them moving the auction to the quail now
years ago and for many years Bonham's had an auction out there yep it was kind of going on
simultaneously I don't know if it was how closely tied it was it was to the quail event
or it's just something they kind of did simultaneously it was uh it was like a little interesting
in that but not a lot yeah it was in that it was just kind of like we go to the quail we look
around the quail it was wonderful and then we'd say let's pop over to Bonham's and they were like
where is it again and how do we get there and what side of it do we walk around this way do we
walk around that way it didn't feel quite as integrated yet like we're still kind of figuring
that out was when Bonham's was at the auction was that a separate event that was happening
simultaneously was that meant to be integrated with the quail yeah there's I can give you a quick
backstory there so in the first in 2003 the first year of the quail I had invited Simon Kittston
who's a big name in the collector car world Simon Kittston was running Bonham's the car department
at the time their sale was on Saturday at Quail Lodge which made no sense what so it was just a
standalone sale so I called Simon and suggested why don't you join our Friday show this is our
inaugural year 2003 why don't you join the show and he's like wait a minute you work with Christie's
why are you calling me and my whole point behind it was there's room for all of us here yeah it
only makes sense to align Bonham's with the quit the new quail brand which they did so they were
with us every year and sadly without being disrespectful it kind of became the same old
and you know you just the site itself the farm field at quail is a breathtaking piece of
piece of real estate that's easy to get to yeah you don't have to fight too much traffic to get
there really great ingress and egress and yet every year it was kind of like a wedding reception
in Connecticut more white tents with cars and there just wasn't really you know it's funny in
the auction world I've always believed that no no one needs any of this stuff right no nobody has
to own these cars this is this is a passion driven affair I think you'd agree Matt yeah and so you
know to me you have to try to get people's attention through the passion for it not just
a car lot with with cars for sale and that's something Broad Arrow has done a fabulous job
in creating a vibe for lack of a better word around a sale so I've seen the preliminary
plans for their build out which is spectacular people have never seen an auction site like this
before and it's just it's a it's a natural partnership so can't wait to see it you know one
of the things that I saw that that Broad Arrow has done successfully was integrate their auction
into other events like what you're talking about you know started with motor locks that's where
they launched yeah they're down at the air water event the the Porsche event down here and now for
the quail super smart makes sense so I called the guys over there and I said what are you going to
do differently this year that's going to separate Broad Arrow from the other auctions and they said
free booze I was like oh no you you've got to figure it out yeah you know a little lubrication
never hurts when it comes to paddles going up in the air right listen nobody knows that better
than Craig Jackson right so true I know you go to a Bear Jackson event you're you're one of the VIPs
you're one of the bidders up there you're up in that that Craig Jackson skybox yep and he he knows
drinks are flowing he knows how to do it he knows how to do it for sure yeah all right so I'm excited
about the quail and we've added a day to we've added a day as well we have a Thursday event now
and we can finally announce who the entertainment is we're doing an event called the eve on the
green you know the quail is a one-day event that's a lot of work for one day and so Thursday is a
relatively quiet day and we've decided that we're going to start it off with a bang
so we've come up with this event eve on the green it's going to feature Russell Dickerson
who's a big name in the in the country western you know number one number one song of the year
etc etc it's going to be an amazing tour through one of our featured categories which is the
100th anniversary of root 66 and we've got a company in LA that's designing a diorama for us
you will literally walk through a hundred years of root 66 with cars strategically placed yeah
and interestingly there's a couple of anniversaries taking place within the parent company the
peninsula chicago is celebrating their 35th year and the Beverly Hills Peninsula is celebrating
an anniversary as well it's actually the other way around that's 35 years old which is the end of
root 66 and Chicago is the beginning of root 66 and that show that that property now is celebrating
their 25th anniversary which is amazing so we'll have bookends of Peninsula Hotel Michelin star
chefs unbelievable experience Russell Dickerson entertainment eve on the green is going to
become a new must-do car week affair and what interesting what time do you do that event like
is it a late night thing is it an evening it's a cocktail reception with dinner and a show yeah
okay so that's that's probably like a six p.m yeah it'll be I think we kick off at five
do a do a stroll again the featured cars in the root 66 class will be there and there's some
amazing stuff coming for that yeah I could not ignore the 100th anniversary of root 66 I mean
that yeah there's a lot of folks that attend the quail that are from other parts of the world
and we just wanted to make a point to remind them where they are this is the US and we have a lot
of anniversaries our 250th as well as the 100th of the mother road as they call it the the quail
event that you do and again there's we're talking about the car event but you do the motorcycle
event as well you do a motorsports gathering and then the motorcycle gathering this couldn't be
done without that partnership with peninsula hotels and how did how did that start you are you
are you there you're just in the lobby one day having a cocktail going I should pitch these guys
on an event it's a little deeper than that man so years ago someone who I know you know well
is one of my dearest oldest friends Bruce Meyer introduced me to the chairman of the parent company
Hong Kong Shanghai hotel group Sir Michael Kuduri amazing amazing man turns out his family and my
family has some crossover my father was in Baghdad in the 50s with the state department
they're they're from there originally families from there and he's a major car guy and I just
you know had this idea of the quail and sat down with him one day this was in 2002 with this idea
I'd been with pebble for 28 years started there parking cars and ended up as a judge and personally
started to see a little bit of the fun go away with with no disrespect to pebble but I started
noticing a lot of guys didn't know how to start their own cars you know they had they had their
handlers you know what's wrong with this picture so I had this idea for the quail which was just
completely different than anything else and looking back 23 years ago it was really different 23 years
ago it set kind of a new standard if you look at how car shows are set up these days they're
mostly set up in the same kind of style that we do at quail versus the traditional car show method
of just lining cars up you know row after it's a little more organic you know we're
flattered by that but I just I saw a difference a way to make a difference in the car world make
it as much about the people as it is about the cars and you know yes it's a pricey
ticket is what we've heard if you compare apples to apples it's not so much if you look at some of
the other packages that are available at other events there's pricing that mimics mimics ours
but you know we are serving five-star food on china and you know eat and drink your way through the
day and see amazing people amazing conversations incredible launches of vehicles that take place
there and you know over 200 privately owned cars on display it's pretty spectacular I have to admit
but to answer your question it wasn't just uh I think this idea would fit this property it was
more you know I got I got to know the kudori family and you know this really fits the peninsula
way and they're all about hospitality that's something the peninsula hotels are all five star
and there there's a reason for that they know what they're doing with hospitality it's interesting
and that's a good point because that's a point that I brought up many times uh with conversations
like with adam corolla and my my friends in the auction space I've always sort of regarded those
auctions um you know the the big auction companies as hospitality companies that sell cars
yeah right they're selling dreams yeah you know yeah because you're you're asking people
interesting so you're talking about long time ago you're parking cars at pebble beach and then
over the years it becomes such a significant part of it and even a judge the the best cars in the
world back then were hundreds of thousands of dollars now they're tens of millions of dollars
and now they're more than that you know there's crazy man there's gonna be cars that are out there
that are 70 million right it just it's really turned into something quite phenomenal and
I I don't think those cars especially those values would be where they are if there wasn't
a celebration of those cars and a gathering of like-minded people happening in Monterey and around
the world uh to to drive up those those those values of the cars I mean if you think of the
art world the art world sure and even in watches but I I'm not quite in the loop at those events
but where is the art gathering you know where is the quail of art well it's funny because those
gatherings are typically referred to as like New York art week which is actually New York art
auction week yeah it's it's when all the big houses have their sales and you know that's
something that I think really differentiates the interest in automotive and motorcycles
over artwork and say watches jewelry etc is that a lot of those the other arts and I like
to consider cars in that arts department a lot of those things are enjoyed in a vacuum you know
people with massive collections in their basement in their secret room in their wherever right
whereas with the car world it's not enjoyed in a vacuum it's enjoyed with your friends I mean
you know what's the point of owning something really fun if it's just you in your garage
you know some people do that and I get it but for the most part you want to go I mean that's why
cars and coffee is just such a fabulous hit you know because it's for everybody you know it's
come out and share your passion you know and that's I think that's that common thread that exists in
the car world and so Monterey car week certainly helps establish that thread there's no doubt about it
it's it's been interesting to see the evolution in interest in cars you know which cars are kind
of catching people's eyes for the longest time you've been hearing oh brass era cars no one's
going to care no one's going to care about a pre-war car dozenbergs are going to go down in value
we're not seeing it I'm still waiting for that other shoe to drop that's not happening and
simultaneously this whole supercar hypercar thing is just nuts yeah yeah taking off for sure
it really is crazy and you know last year we really set a tone and I'm certainly part of the
motorsports council at quail and and had a voice in this our best of show winner last year was a
Ferrari f50 GT1 first time in a significant car shows history that a quote supercar has
one best of show and I just still to this day I think it was absolutely the perfect choice to make
for one it's a 30 year old car yeah or two they only built three and only one of them came out of
the factory and it was this one and that's the future you know that that is the future personally
I don't really understand the Pagani's and the conning eggs I don't know what you do with them
I you know when you see the videos it's it's typically on the rev limiter in a parking lot
with a crowd yeah bouncing off the well there's some interesting things there because I a lot
of those examples they're not raced where something like the saline s7 was raced yeah so when I last
time I sat down with Steve saline and I said man s7s are really starting to take off in the
auction world why and he said because we're coming up to that year where they can go to
vintage racing events they can go to moderate car weight they can start and I was like oh man
you're right that's 20 years or 25 years or whatever it is now and I was like I didn't realize it and
he goes but we raced the car we raced them all we did we did things with this car that's why
those are starting to really have some movement in the auction hard to hard to believe that a Ferrari
f50 is an example is 30 years old yeah it's and there is something to be said too this is the part
of the math that I don't really get so when those cars were new if I'm not mistaken Ferrari had a
lease program that you had to participate in because they were not selling they just weren't
you know the f40 was what everybody was talking about and I've got 15 of those coming at this
year's quail but the f40 was you know it was Enzo's last car that he had a hand in etc the f50 came
out and people were like I don't know about these yeah and now like really
11000000 dollars what the heck it's crazy I look I the quail is all about innovation
and uh and celebrating even the funky cars you gotta have them as much as you're gonna bite your
lip you're gonna gotta you gotta get a Ferrari luce out there at some point because listen for
good or for bad that car needs to show up at one of those events at some point I rephrase that
though I think for bad or for bad that car has to you know you're right it's uh you know hands
hands down was there anything on the internet talked about more than that I mean even Richard
Rollins six-wheeled thing that he built yeah around a testarosa didn't garner as much internet
time as the luce did interesting so two cars that caught a lot of I want to say two cars two
two car announcements that got a lot of attention in the past couple of years with of course the
Ferrari luce and the Jaguar 001 I think it's called right the bar of soap right okay but
the luce got a lot of flak because they said they missed the mark with the legacy and it's an all
right and then the Jag was you flubbed the launch you're changing you know they didn't hate the car
as much as they hated the luce they just hated the launch and the marketing behind it yeah that's
interesting interesting interesting point the luce is is goofy for Ferrari owners but if you
took that car with that styling and the interior which I do like and said you know this is the new
Audi EV or this is the new you know Lexus EV you would look at that thing right right I mean
price aside even at like 100 or whatever right I would say this is kind of interesting it's doing
things better than a lot of things are out there now the other part of the Ferrari I don't
understand is I was would have expected this to be the entry level to Ferrari this is the $250,000
Ferrari not the $600,000 Ferrari so I think that really you know they were just they were components
that you couldn't ignore yes to the point where I think there's a reason why the designer is no
longer with the company and the former CEO referred to it as I hope they pry that badge off the car
I saw that those are not exactly resounding endorsements of a successful product launch
it's they they tried to I don't know they obviously try to do a number of things that we
probably don't fully understand and I know they're going to say they're all sold out everyone's
going to have one and it's fine whatever they might play that game where they say you know to
get the next car you got to buy this one now it does yeah David Lee is a big Ferrari collector
he has stated Ferrari's not going to do that they're not going to make her buy a looping so
but we'll we'll see what dealers say yeah but anyway someday that car will be at the quail
and we will scratch our heads yeah and look at that thing but all right let's talk about what's
going to be at the quail this year well and let's talk about what's going to be on the
moderate peninsula this year this whole Japanese invasion is awesome because I think we can look
no further than 2018 when Nissan was the featured mark at the Rolex reunion at Laguna Seca and I
think people on the front end kind of had their doubts that there would it would be a popular
thing and as it turns out it was one of the most popular featured marks at that track
I'm just proud we were a big part of that we remember we got invited we were very proud
yep you brought all the good stuff that's for sure and so here we are you know the track's going
broader than just Nissan as a feature mark it's it's Japanese motorsports including motorcycles
and I have I have a hand in some of the bikes that are showing up there but at quail I think we
were the first to announce we're going to have a Japanese kind of an homage to Japanese GTs and
you know I've had Japanese cars at the quail since day one as you know they run in my veins and I
will never ignore the influence of Japanese cars on our car culture there's no doubt about it
just personally I'm really proud to see what's happening in the States with the 25-year rule
and some of these crazy cars you're seeing pop up on bring a trailer now that are legal to sell
in the United States the GTRs etc there's some amazing cars out there that now people I mean
you got to help credit Fast and Furious and Sung Kang and you know a lot of the efforts
that are being made publicly and on the internet people are waking up to these cars they've been
around forever you know there's no doubt about it you know you go back and look at the Datsun
Roadsters and you know there's never been a shortage of Japanese cars around but there hasn't
really been a thing associated around them and you know on the track you know better than anybody
the dominance of the Japanese cars was undoubted you know so Peter Brock will be the Marshall
Grand Marshall out at the track which is fabulous we've got a wonderful class at quail featuring
those cars we left the competition cars up to Laguna Seca so they'll be featured out there
we'll have street versions some pretty crazy stuff coming that's for sure it's going to be fun it's
going to be a lot of fun it's going to be fun I was going to ask if you have any of the race
cars going over there because we're bringing a number of cars up there we were trying to figure
it out with Laguna Seca and where they're going to be displayed and and and then I didn't hear
anything yet about if any of those cars were going to make their way over to I'm pushing for it
actually you know because we do have a run group that comes over every year and I think it'd be
great if it was the Japanese class so we are bringing because of our dear friend Pete Brock
right and Pete Brock is Brock Racing Enterprise that's the BRE side for those of you guys doing
the math on this right love Pete so yes a few years ago we brought a handful of the Japanese
race cars mostly the Paul Newman cars this year we wanted to bring some smaller ones also because
the small cars are being celebrated so Adam is yeah Corolla is racing his number 85 his BRE
dots in 510 the Bobby Allison car so we've got that car that's coming out there so we figured
let's bring I don't know if you've seen this car Pete Brock designed a BRE 510 race car that raced
in Jamaica with a private tier company and it's the yellow and white one and he's very very proud
of this car because not many people know about the real car exactly so we've been restoring that car
it's probably not going to be finished it probably won't be completely I don't think it'll be run
maybe you have an engine in it I don't think it's been running but it's been painted we did it all
in house our guy Sean did it in house Pete's been over he's looked at it but we also got the very
first Hino truck ever imported here which was the Hino transporter that Pete Brock used to haul
around some of the cars like the Roadster so we're bringing the transporter probably with
the yellow Jamaica car in it nice and it'll kind of come out the back or we'll unload it we'll
figure it out with Laguna Seca so the Hino the yellow car Adam's number 85 car and then we've
got the first BRE Roadster and the second BRE Roadster and we might be bringing them both I know
we're bringing one of them we might be bringing them both again we're just trying to figure out
the coordination of it it's just tough to like how do you bring five cars up there and it's tricky
it's tricky trailers and and you know it's that kind of stuff so we're bringing a bunch of the BRE cars
there and mostly you know because we haven't had those cars up there yet we've brought them up
we've raced them Adam's raced the BRE Roadster are you going to be racing at the track no I'm not
for you to do with so many events yeah it is tricky however you know I'm one of the
guys one of the board members of the friends of Laguna Seca so I'm involved I'm involved very
involved with the track and really felt the need several months ago to get Adam connected with Mel
Harder who's who's running aren't running the track for us it's general manager out there
Adam Adam didn't know Mel Mel didn't know Adam and I thought you know when Peter Brock accepted
the grand marshal role can't just put him in a convertible and take him around the lunch
lunch break and have him waving from the back you know Pete is just way too significant
in that world and so for those of and there are people out there that aren't familiar with his
name you know it's it's they don't know about the Corvette and all the rest of Peter's accomplishments
but I thought for the people that don't know who Peter is they definitely know who Adam is and with
the tie-in with the BRE history that what you guys have done is amazing and so I've been a bit of a
conduit in the middle and have been going back and forth a lot with Gail Brock over what's happening
and let's get this display a little more prominent and not just an afterthought and
where's John Morton in the equation here because he has to be a part of this you know and Laguna
Seca is forever connected with BRE in that that's where the infamous teardown took place of of
Quicks car the alpha and so it it's yes it's the Japanese year but you've got to have the BRE cars
front row and center because they they are the cars that put Japanese racing on the map in America
and you guys have a bunch of them it's awesome. Nissan has the championship car but our friend
Randy Jaffe kind of curates that car takes care of that car he kind of manages so I think he's
he's bringing that out which you got to have and John Morton has raced raced it a bunch of times
maybe Randy's got other cars but he's another great collector of the BRE legacy so that'll be fun
and listen Pete's Adam's always good about this if if if people want to drive the car just take
the race car and do the laps around it like it's so cool just do that so cool I just think you know
when you tie in the whole fast and furious set with drifting and you know all of all of that when
you tie that together with this amazing history it's a it's a wonderful story to tell you know the
Japanese cars have had a huge mark they've left a big big skid mark in the US and let's celebrate it
you know yeah awesome all right let's take a quick break and then I've got some more questions
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app and place your first bet today okay we're back with Gordon McCall we were talking about the
quail event and the celebration of the japanese cars that are happening at the track but also
at the quail so we were talking about you usually curate you have like a theme and then you mix in
a couple of other things and then you always try to grab something that's wacky and fun maybe a luce
maybe not yet too soon yeah too soon so what are we going to see at at the quail
well so as you mentioned we have our standard classes post-war racing post-war sports
motorcycles supercars you know people thought i was crazy 23 years ago when i had a supercar
class but quite frankly it's become one of the most popular classes out there and now it's really
it's a pleasure to see most shows now yeah have supercars featured so we we kind of led the way
in that and are continuing to but the features this year are kind of fun we're honoring bruce
meyer you know bruce is bruce is um it's funny we did this with dan gurney years and years ago
often guys of that caliber and i'll put i'll put bruce in the same kind of category as dan gurney
gentlemen you know incredibly giving gentlemen you know bruce shares his collection with the world
granted he doesn't have world championships under his belt like like our hero dan gurney
did he's got world championship cars yeah he does and his passion for it is is amazing and he shares
it with the world and so i remember years ago we did honor dan when he was still with us but it
wasn't really honoring dan per se it was honoring his cars and it turns out that was a real soft spot
for him because he had been grand marshal everywhere and you know he was getting kind of used to that
his greatest accomplishments according to him are the cars that that he built with his team yeah so
you know we had like 30 of them at the quail a long time ago and i caught him on a park bench
early in the morning before any crowds were there and he literally had a tear in his eye you know
because he's seeing these cars together for the first time um outside of when they were in his
shop but they were never all there together you know it was always next next race's car right
and the same thing with bruce i just think bruce's contributions in the car world are immense
and you know let's honor his kind of his taste in collecting i mean my gosh his cars are just
remarkable so he's bringing a bunch of them and we'll be honoring the cars and bruce so that's
going to be one of the features i i love that i think that's wonderful i think bruce has been
such a voice such a champion for for car culture and been you know not just
a leader in making some of these events and things happen but also
like you connects the people together it's like you know this person should talk to this person
and and by the way he's not afraid to like get on the call fire off the email himself and just
like let's make this happen let's walk you over right now you need to meet this person
and and so many things actually come out of that you know a lot of good things i've got
i've got a small group of friends that we were building businesses in the mid to late 90s
that we are still get together today like we we do some things together sometimes it's
once a year sometimes it's a few times a year but it just seems like every time we send a
text or fire off an email it turns into something right it just turns into something i'm heading off
to uh on thursday i'm going to land caster it's going to be 115 degrees out there yeah i didn't
know this was out there it's a place called lost angeles it is a school uh like a vocational
school where they teach young men and women how to fabricate weld build uh and it is absolutely
fantastic these this young group built an amazing car and launched it at the sima show last year
now i think they're bringing three cars this year so a big part of that program is the jobs that
they get lined up afterward so and and they're very this isn't just like hey i'm going to go and
learn to weld and then good luck this is like no no we're going to start working on your job
as you're here yes it's great and that was a front of mind that you know from from 1997 98
sold the company went public and and got into academia and he ended up joining their board
and then i was the first call he's like i joined this board yesterday now you need to go out to
the school and i don't question i'm like going to go let's go wow on the tour
so i'm i'm looking forward to that that'll be fun to do uh we all owe it i honestly believe we all
owe it to push the idea of learn how to do something with your hands you know look no
further than mic roe in what he's talking about you know my father of my god god son is running
one of the big three right now and they're 6 000 mechanics short right now you know so there's so
much value in learning how to learning a trade you know learn to become a mechanic a plumber
electrician you will have work the rest of your life you know it's a noble career yes 100 and i know
who you're talking about so another thing is because funny i i mentioned craig jackson earlier
and he's been on the show many times he's involved with one of my companies as well
he's a fabricator yeah you know that guy hands on he bends metal he you know he can he can lay
paint like he yeah he's he's a fabricator and i know he's still i don't know how much he gets
to do it but he enjoys doing it still and he's got an incredible collection and that's so good
like he understands listen even when he's got a group of people working on his cars like restoring
something he's involved he knows exactly what you're talking about it's like trying to build
you know a house in malibu with and have adam walk on the site he'll he'll know everything
that's going absolutely yeah no it makes a difference yep looking forward to some of the
other events that are happening out there will be out at pebble beach again celebrating the
lamborghini mural which is a car that's going to be obviously very love i think it's going to be the
largest gathering of of murus out there it's the 60th anniversary and i'm really glad that
we dodged the idea of trying to do something because i know it's happening at the concorso
as well but you know nobody does it better than pebble so let that happen at pebble and it'll
be huge it'll be over the top we are doing a lamborghini thing but it's diablos and i've got 30 of
them coming which i think will be the largest gathering of diablos in north america so that'll
be fine so you've got the normal um the the different classes that uh they'll get certain
awards and stuff for the it's not quite judged the same way right it's not totally
different it's absolutely out of respect to pebble uh with their team of judges you know i
find there's a level of um anxiety that goes with all the blue blazers and the straw hats and the
neckties and we've had a car there yeah for a contention coming up to your car telling you
yeah it's it can be you know and but that's pebble that's and you know no one does it better
we decided at quay all this was one of my initial thoughts we've kept this
really sincere one is let the entrance be that be the judges um you know fortunately i know the
handwriting of most of the people on on our show field so don't vote for your own car but you know
people that own these cars know a lot about them they really do and it's a little more subjective
which i think is kind of fun too we're not asking people to pop their hoods we do all the
curating on the front end we make sure there's a really eclectic group of cars on display and
we've managed to hit that mark every year this year i think it's going to be spectacular i've got
217 cars coming and so the awards still carry value you just don't have the stress of the judges
coming up to you and you know kind of ruining your morning what do you got that you've curated
you always grab something that's you know the weird the funky the cool the artistic like something
you don't normally see floating around i know you must have a couple of cars that that you
picked out that i've got a few of those in my back pocket again kind of leaning on
the japanese we've got a sports and racing car category uh actually specific race car category
and there's a super in there that i think people will recognize anybody that had a sony
playstation will recognize this car it's the capsule car it's 001 okay you know to see it in
person and to hear it is going to be something else um we're also you know i like the unexpected
so the idea of a funny car during car week is kind of hysterical a true funny car right so
don nicholson is bringing his uncle's dino don the mustang two that was uh a drag car 76
76 yes yeah the unloved mustang ears but that hey it is what it is that's what is going i think
almost every car every car could be cool when it's in racetrack if it's drag race
road race like honestly i don't think the bmw m1 is particularly that good looking but the m1
pro car is the coolest looking pro car exactly like it went from the funky street car to the
coolest yeah i agree with you i totally agree with you matt so you know there's a lot of eclectic
stuff coming which i just i just love and i'd mentioned earlier 15 ferrari f40s that's quite
a gathering of f40s they're not all red there is one in there that's that's blue which is kind of
interesting but uh okay that's that's a statement car there's no doubt about it um we've just the
great ferrari's we've got some wonderful vintage ferrari's we've got some great pre-war cars coming
it's going to be a fun fun group that's for sure so the other thing that's been happening at the
quail that you've guys have done so well is the quail also has these really amazing sort of
manufacturer booths right and over the years look they were the big brands well funded that you'd
expect you would see a bugatti you you would see uh even lexus you know um rolls Royce or or Bentley
but this explosion of let's call the category reimagining because singer spoke yes created that
but this isn't like hey we we're building one car this is we're a singer we're building a bunch of
cars and now we're super legera we're building a bunch of 550s or we're evaluto we got a bunch of
you know 355s or you know the the group that did the volvo and the you know and like this has sort
of become a launching pad for them and it is what i talked about it what we've seen certainly um
car casts that i do with edmunds.com right bend all the auto shows and especially
after covid some before covid they were starting to die down and what what was really a turning
moment was um friends with the guys at microsoft xbox forza motorsport and their head of partnerships
just and did such a great job on doing the big brand partnerships each year or whenever the game
came out and the cover art and the whole thing and they teamed up with Porsche and launched the new
model of the 9-11 at the time oh yeah on the game instead of at an event and it was massive and it
worked creative marketing yeah and it worked yeah uh so now moderate car week as a whole especially
the quail the quail and the concept lawn at pebble right is to me more the quail i think than the
concept lawn there's a little bit different group but have become this launching pad of amazing cars
these bespoke cars um and it's not just the media event but like look at the aftermath of the quail
like what happened at the quail it wasn't just a bunch of men and women drinking booze and smoking
cigars it was like yeah exactly and there's a reason why they're there there's a reason why
they're there is and that main reason is we deliver end users is is what we do i mean granted the
media is there like you said that's a given and it is a great platform to launch a new product
they're never just the ordinary though it's never just you know here's your new suv crossover from
it's never that it's always you know this is one of 50 you know i'll use tut hill as an example
their build capacity for the year is is around 12 cars that's that's how many cars they build and
deliver they sold their entire 2026 allocation at last year's quail yeah to guests you know so that
that's why they're there and you know and it's a valued partnership for us you know we want that to
happen um i'd heard a phrase from betley talking about per capita it's their most successful event
that they do anywhere in the world you know and it's it's it's not just setting up a fancy stage
with nice cars on it they're doing business you know they're doing business and that's what we want
that's you know that's a big part of what the quail's all about and it has become you know
the premier place to do that and you talk about sort of connecting the dots and introducing people
and and and very very good friends of mine i want to talk about this for a second very good friends of
mine uh brought a car to the quail last year and this was out of the box very innovative
um talk about how to evolve and reach new customers what i'm talking about is a guest can i yes ring
brothers absolutely ring brothers of mike and jim and nancy and everybody involved i had the best
time with them matt what what a you know there's something to the sweetest guys their families the
kids wives absolutely so awesome so so much fun they went from wondering why they were there
when i went and introduced myself in the morning and just thanked them for being a part of the show
the car was amazing needless to say they brought the asthen martin they brought the asthen martin
i just wanted to you know kind of offer a personal touch and they were like well you know we're really
happy to be here we don't know this is not our regular environment for what we do but we'll see
how the day goes and i just thanked them and walked away and then met up with them at the end of the
day and i've got to tell you what a family what a what an amazing company oh my gosh wow i just
wanted to back that up a little bit preface what you're gonna say yeah they're they're fantastic
we've been friends with them for many many years and and had the pleasure of of you know bringing
bringing some of their cars onto our show back in the day and meeting up with them and and even
debuting one of their cars first cars at sima wow years ago um
i just thought that was such a wonderful idea and yes they were nervous about the whole thing
and it's not inexpensive to do let's face it that's that's not you know compared to other
things that they've done the reason why i brought this up is because i saw that as a way for them
to sort of evolve outside of the normal we're a builder that they don't build 2310 of
the same car they're not icon they're not saying or they're not doing that they are a traditional
builder they're a hot shot hot rod shop they are you know Troy Trepanier bobby alaway rick
johnson chip foos like you know they you know they're in that category with those guys the best of
the best so it doesn't normally fit the business model to go we're a hot rod shop we're showing
a car that you can't buy right right if you like what we've done let's sit down and we'll design
something else for you that's what they were selling they're not the car this isn't you know
hennessy going we're gonna we're gonna build 15 f5s and i'm gonna sell them all at the quail
right you know this isn't that so it was very different for them um but i think they enjoyed
it and i think it was effective for them now tough to know you they don't get to leave the next day
and go we sold five Bentley's right you know we sold a Kona's egg like we they don't get to do that
they get to go how many real conversations well who do you mean you know we talked to a thousand
people we got 50 people that seem serious how do we turn that into five customers and then
can we build those cars over the next four or five years right right because this isn't you know you
yeah and i've always contended that is in you know i used to apply the same philosophy at our
jet center event because the same thing was happening there with cars and i mean that's
kind of how i ended up developing the quail is pretty much a daytime version of what we were
doing at night at at the jet center um you know they're doing that with airplanes Gulfstream
was back every year because they were selling planes to people every year i mean it was just
kind of amazing how that was happening in a party environment but it's always it's not always about
the cash register ringing that day you know it's it's who you're talking to yeah it's an
environment that is uh different than a trade show different than an auto show it's it's just
it's different you know there were four royal families roaming the field last year and when
i say royal family that's not a husband and wife it's it's you know it's an entourage i mean you
should see i wish i could have recorded the conversation that i was standing next to at the
Ferrari a 50 that won best of show the gt1 the offers that were coming his way were you know i
i thought is this a joke is this is somebody pranking right like no this is absolutely serious
and it was just staggering so but it's not it's not what happens that day it's it's what you carry
on with and uh some good things have happened that's for sure some good things have happened for
sure yep all right so this is kind of a final thought we can discuss real quick before we wrap
up in the same way that ring brothers have sort of branched out and and did that event
what we saw at Monterey last year was uh it was kind of crazy the streets filled with young men
and women standing up things climbing lampposts taking pictures and and and for whatever this the
content creation clicks whatever it's fine i'm sure a great many of them are out there
because they enjoy the cars they enjoy what's happening maybe can't necessarily get into
some of those events or can't afford it or or whatever but there is a car community that's out
there it's going to be tough for that young car community that's trying to establish themselves
in their own way now mostly it's with phones and social media and youtube and instagram and tiktok
right it's going to be tough for them to look at what's been happening in Monterey for 30 years
or longer and say we've got to do it that way because they're not really the we do it your way
right crowd right everything needs to evolve how does Monterey car week evolve over the next
30 years to accommodate that customer so we or that audience so so all of this doesn't go away
yeah it's a really good question matt um i've got interesting we all do interesting opinions on on
what all of that is the word content creator i personally have a little bit of a problem with it
because technically the people that are calling themselves content creators aren't creating anything
they're simply reposting something that someone else created so does that make sense yeah i mean
i get the value of them i do because it gets word out you know but not everything
needs that it you know a lot of times that gets exploited in a bad way i mean there were a lot of
very close you know with the chp 1199 foundation i'm the chairman of it and i very close to california
habitual law enforcement i get a lot of reports i i stay really close to the hoop on that so many
of the problems that occurred last year in terms of the reckless driving and the accidents etc that
were all related around pretty much supercars was the common denominator right but none of those
people had tickets to attend anything yeah and so it's more of a disrupting view than it is i want
to be a part of this view and so how to how to keep the attention there i don't think you know
right now the barrier of entry sure is the price of tickets you know anywhere i think you could
probably say that when it comes to a good meal also you know the barrier of entry is is what it
costs to participate in it but at the same time there's free cars and coffees so i don't know do
do you need to target your time and efforts towards an emerging market that you think or
that may or may not be a part of what it is that you're doing or do you just concentrate on
the audience you know you have and let's do the best job we can you know with that with that group
and in hopes i mean nobody nobody pushed me into getting interested in what i'm interested in i just
i found a way to pursue those passions and i think when it comes to being original and authentic
that's what we all end up doing is you find a way you know if if you can't afford to buy a nice house
maybe you learn how to build one you know you know what i mean there's there's all kinds of
different ways to go about this and so i don't think it's a one size fits all i i think all of
us do owe the next generation we owe a way to incorporate the next generation into what it
is that we do and i think i think we do that you know we do the best we can as far as accessibility
goes and car week in general modernity peninsula is an expensive place just hands down and i know
people are already starting to complain about some of the ticket prices on the former free events
that are now assigning a ticket price like well guess what it's because it's nothing is free
there's security there's trash there's permits there you know someone's paying for that so i
don't know i i try to keep it in a in a compartment that makes sense but at the same time you can't
please everybody so we just you know we do our best we really do yeah and there's just this group
of you know like we said these content creators whatever they're really creating is not it's not
all bad but there's a bunch of life there's shock and i'm going to poke the bear to get a reaction
kind of thing and maybe that bleeds off or once they figure out this isn't necessarily the right
environment for it they go find it someplace else but there's going to be a little bit of a
you know a growing pain moment in there but once that settles you are going to
have a bunch of like us a bunch of you know 15 16 20 25 year old kids that will eventually become
the next you know as they get older you know like most people in life you as you get older
you you progress in your job and your life and you figure it out and you're able to start to
afford more of those things that you coveted when you were young when you're 15 you got posters of
kuntoshes and 95 nines on your on your wall and although many of us still can't afford them
some people can so what the young audience is coveting now in the car world uh that's going to
be a part of car week you know 30 years from now you know uh to see how car week gets to evolve
around that and that customer and those cars and that style uh of things i don't think we're ever
going to lose uh the things that are you know the cars specifically we're talking about the cars
the pre-war cars the murals the f 40s you know now there's just going to be a
30 or 40 years more available stuff right we're going to look at you know cars that we really
liked in the 90s that are going to be a class at pebble beach yeah it's going to happen maybe it's
not yet but it will be right yeah at lagoon iseka you know we're going to
we're going to see cars from the 2000s that were significant race cars and we're starting to get that
already yeah you know and go and now these are the vintage racing cars these cars are 30 years old
you're going to see a lot more laptops on the pit wall right they're starting the cars right yeah
yeah it's it's coming you know it's a natural evolution i think we could go back 50 years and
say exactly what we're saying right now you know um it's just it is an evolution and as far as um
accessibility i know there seems to be an expectation these days worldwide that everybody's
accessible to everything and that everything's okay with everybody it's like well you know
maybe not so much and if if it is an area of interest of yours there's nothing preventing you
from offering uh you know maybe go out and learn how to detail cars maybe you can hook up with a
collector who needs a little extra help keeping the cars clean while they're while they're busy
racing or showing their cars the next thing you know your time that you're volunteering or getting
paid minimum wage to do puts you in an arena that you take to and find a way to make it part of your
life you know there that's how i like to view as the barriers of entry there really aren't any it's
kind of up to you um no one's going to do it for you yeah you could volunteer some tracks as well
and work a work a corner be a flag man you know they will not turn you away yeah you know they
won't show up to a shop with a broom you're not going to get kicked out uh i i think your office
is over at the uh at the air park is that where you are i'm at the monitor we built this monetary
motorsport park a few years ago five years ago so that's actually the image behind me is the first
checker flag at lagoona seca that's pete lovely and his ferrari that's the first checker flag
i that's an amazing image i'm not too far from an airport but when i do these podcasts and i i
keep thinking y'all can hear the helicopters and planes and stuff flying up it's my favorite sound
yeah except not on a podcast i know the noise people your headphones but um gordon thanks so
much for definitely looking forward to seeing you up at uh up at car week there's gonna you know
like you said there's so much to do there is um you know it's with the prehistoric that race you
know it's a two-week event i know the uh the the second week those last few days that like
wednesday through sunday are kind of kind of the big days but they're all the good they're all
good i'm i'm glad you're still doing all this i'm glad that you still love it because we absolutely
love all the stuff that you've been built and we love seeing you out there so thank you so much
likewise thank you matt really appreciate it it's great to see you all right guys thanks so much
for listening and until next time keep the air and the spare and the bag and the wheel
if you liked the show please take a moment to rate review and subscribe it really does help the
show to grow thank you for listening
About this episode
Gordon McCall—creator of the Quail Motorsports Gathering and a key architect of Monterey Car Week events—breaks down how the two-week spectacle evolved from “Pebble” into the broader, widely recognized Car Week brand. He explains the homegrown, necessity-driven origins of his event world, including turning a customer appreciation party into a sellable business that later became the Hagerty Jet Center/MotorLux. The conversation also touches on entrepreneurship, timing, and why some legacy automotive businesses don’t get passed down to the next generation.
