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Gordon McCall, creator of the Quail event, talks about all things Monterey Car Week.

Gordon McCall, creator of the Quail event, talks about all things Monterey Car Week.

CarCast Jul 09, 2026 69 min
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About this episode

Gordon McCall—creator of the Quail Motorsports Gathering and a key architect of Monterey Car Week events—breaks down how the two-week spectacle evolved from “Pebble” into the broader, widely recognized Car Week brand. He explains the homegrown, necessity-driven origins of his event world, including turning a customer appreciation party into a sellable business that later became the Hagerty Jet Center/MotorLux. The conversation also touches on entrepreneurship, timing, and why some legacy automotive businesses don’t get passed down to the next generation.

Technical Too Afraid to Ask
Company

Broad Arrow

"the idea of brought arrow auctions which which they they brought immediately on board to kind of play with motorlux... broad arrow has joined at the quail yes they have... it's going to enable broad arrow to expand their operations... I can't wait for their inaugural sale..."

Broad Arrow is an auction company that specializes in selling collector cars. The discussion is about them teaming up with Quail and planning an inaugural sale there.

Company

Christie's

"I had Christie's back in the day when I was running the Christie's car department I brought Christie's out of pebble beach and brought them to the jet center and we had a sale in conjunction..."

Christie’s is a big auction company that sells valuable items to the highest bidder. Here, they’re mentioned in connection with classic-car auctions in the Monterey/Peeble Beach orbit.

Concept

FAA TSA restricted space

"I know the complications of of running a sale inside of an FAA TSA restricted space and it's a lot of layers to that not the easiest thing in the world to do..."

That phrase means an airport area with strict security rules. The point is that holding an auction there is harder because you have to follow more procedures and restrictions.

Company

Peninsula Paris

"broad arrow just now announced a sale they're having at the peninsula Paris next February..."

Peninsula Paris is a hotel in Paris. The host mentions it because Broad Arrow is planning an auction there, showing the partnership is real and international.

Term

inaugural sale

"I can't wait for their inaugural sale and I've actually put one of my cars in it..."

An inaugural sale just means the very first auction in a new setup. In this case, it’s the first Broad Arrow sale tied to Quail.

Company

Bonham's

"years ago and for many years Bonham's had an auction out there yep it was kind of going on simultaneously..."

Bonhams is an established auction house that has historically run car auctions in the Monterey Car Week ecosystem. The segment notes that Bonhams had an auction at the Quail location for many years, sometimes running alongside other auctions.

Brand

Quail

"in that it was just kind of like we go to the quail we look around the quail... it didn't feel quite as integrated yet... the site itself the farm field at quail is a breathtaking piece of real estate"

Quail is a famous collector-car event in Monterey where people show and buy special cars. The host emphasizes that it’s more about the experience and enthusiasm than just selling cars.

Topic

Motor Lux

"they launched yeah they're down at the air water event the the Porsche event down here and now for the quail super smart makes sense so I called the guys over there"

Motor Lux is an event name mentioned as the starting point for a series of car-related gatherings. The point is how these events grow and connect with auctions.

Person

Craig Jackson

"Listen nobody knows that better than Craig Jackson right so true I know you go to a Bear Jackson event you're you're one of the VIPs"

Craig Jackson is a well-known figure in the collector car auction world. The host is basically saying he understands how the auction experience works and how to keep things moving.

Brand

Bear Jackson

"so true I know you go to a Bear Jackson event you're you're one of the VIPs you're one of the bidders up there"

Bear Jackson is an auction event name being used as an example. The host is comparing how different auction setups create excitement for bidders.

Topic

eve on the green

"we can finally announce who the entertainment is we're doing an event called the eve on the green you know the quail is a one-day event"

“Eve on the green” is an extra Thursday event added around Quail. It’s meant to kick off the week with entertainment and a special theme before the main show.

Person

Russell Dickerson

"it's going to feature Russell Dickerson who's a big name in the in the country western you know number one number one song of the year"

Russell Dickerson is the musician they’re bringing in to perform. The host mentions he’s a big country star, so it’s a high-profile entertainment booking.

Term

root 66

"one of our featured categories which is the 100th anniversary of root 66 and we've got a company in LA that's designing a diorama for us"

Route 66 is a legendary American road that’s become a symbol of classic road trips. They’re using it as the theme for a big anniversary display with cars arranged as you walk through.

Term

diorama

"and we've got a company in LA that's designing a diorama for us you will literally walk through a hundred years of root 66"

A diorama is like a detailed miniature scene. Here, it’s being built so you can experience Route 66 history in a walk-through display with model cars.

Brand

Peninsula Chicago

"within the parent company the the peninsula chicago is celebrating their 35th year and the Beverly Hills Peninsula is celebrating an anniversary as well"

Peninsula Chicago is a hotel brand/location mentioned because it’s celebrating an anniversary. The host is connecting those anniversaries to the Route 66 theme.

Brand

Beverly Hills Peninsula

"and the Beverly Hills Peninsula is celebrating an anniversary as well it's actually the other way around that's 35 years old which is the end of root 66"

Beverly Hills Peninsula is another hotel location mentioned for its anniversary. The host is using it to create a themed storyline around Route 66.

Term

Michelin star

"so we'll have bookends of Peninsula Hotel Michelin star chefs unbelievable experience Russell Dickerson entertainment eve on the green is going to"

A Michelin star is a well-known rating that signals a restaurant is top-tier. The host is saying the food experience will be from very high-end chefs.

Topic

Monterey Car Week

"Gordon McCall, creator of the Quail event, talks about all things Monterey Car Week. ...it becomes such a significant part of it and even a judge the the best cars in the world..."

Monterey Car Week is a big yearly event in California for car collectors. It includes car shows and auctions where rare cars get shown off and sometimes sold for huge money.

Concept

five-star food

"but you know we are serving five-star food on china and you know eat and drink your way through the day and see amazing people..."

“Five-star food” just means really high-quality, upscale dining. The point here is that the event is built like a luxury experience, not only a car show.

Concept

privately owned cars

"incredible launches of vehicles that take place there and you know over 200 privately owned cars on display it's pretty spectacular..."

This means the cars on display are owned by regular collectors, not companies. That often makes the show feel more personal and special.

Concept

hospitality companies

"that's a good point because that's a point that I brought up many times uh with conversations like with adam corolla and my my friends in the auction space I've always sort of regarded those auctions um you know the the big auction companies as hospitality companies that sell cars"

The host is saying auction companies aren’t only selling cars—they’re also selling an experience. The atmosphere and access can matter a lot to buyers.

Concept

selling dreams

"yeah right they're selling dreams yeah you know yeah because you're you're asking people interesting so you're talking about long time ago..."

“Selling dreams” means the events aren’t just about the car as a machine. They’re about what owning it represents—status, history, and the fantasy of having something rare.

Topic

Pebble Beach

"yeah right they're selling dreams yeah you know yeah because you're you're asking people interesting so you're talking about long time ago you're parking cars at pebble beach and then over the years..."

Pebble Beach is one of the most famous car shows in the Monterey area. Collectors bring their best cars there, and it helps set the tone for the whole week.

Term

supercar hypercar

"simultaneously this whole supercar hypercar thing is just nuts yeah yeah taking off for sure"

“Supercar” and “hypercar” are enthusiast terms for extremely high-performance, high-cost cars, usually with advanced aerodynamics and exotic powertrains. The host is saying this category has surged in popularity and attention compared with older eras of cars.

Car

Ferrari f50 GT1

"and had a voice in this our best of show winner last year was a Ferrari f50 GT1 first time in a significant car shows history that a quote supercar has one best of show"

This is a special Ferrari made for racing, not just a regular road car. In this episode, they’re saying it won a top award at Quail, and they emphasize how rare it is.

Term

Best of Show

"our best of show winner last year was a Ferrari f50 GT1 first time in a significant car shows history"

Best of Show is the highest award at a car show. It means the judges picked that one car as the overall winner.

Car

Pagani's

"I don't really understand the Pagani's and the conning eggs I don't know what you do with them"

Pagani is a brand that makes very rare, very high-end supercars. The host is basically saying they don’t get what you’re supposed to do with them as a normal owner.

Term

rev limiter

"I you know when you see the videos it's it's typically on the rev limiter in a parking lot with a crowd yeah bouncing off the well there's some interesting things there..."

The rev limiter is a safety limit that stops an engine from revving too high. When you hit it, the car limits power so the RPM can’t keep climbing.

Car

Audi S7

"...they're not raced where something like the saline s7 was raced yeah so when I last time I sat down wit..."

The Audi S7 is a faster, sportier version of Audi’s larger sedan-like car. It’s meant for strong performance on the road, not for being a dedicated race car. The podcast mentions it to explain how it’s different from cars that are commonly raced.

Car

Saline S7

"with a crowd yeah bouncing off the well there's some interesting things there because I a lot of those examples they're not raced where something like the saline s7 was raced yeah so when I last time I sat down with Steve saline and I said man s7s are really starting to take off in the auction world..."

The Saline S7 is a rare, high-performance supercar made by Steve Saline. The hosts are talking about how cars like this can become more popular and valuable once they’re old enough to show up at certain racing and collector events.

Person

Steve Saline

"so when I last time I sat down with Steve saline and I said man s7s are really starting to take off in the auction world why and he said because we're coming up to that year where they can go to vintage racing events..."

Steve Saline is the person behind the Saline S7. In this conversation, he’s explaining why the car is getting more attention and value at auctions.

Car

Ferrari F50

"hard to hard to believe that a Ferrari f50 is an example is 30 years old yeah it's and there is something to be said too..."

The Ferrari F50 is a rare, high-performance Ferrari from the 1990s. The point here is that even cars like the F50—now decades old—can still be hot in auctions and collector circles.

Term

lease program

"this is the part of the math that I don't really get so when those cars were new if I'm not mistaken Ferrari had a lease program that you had to participate in because they were not selling they just weren't..."

A lease program is when you pay to use a car for a period of time instead of owning it. The host is saying Ferrari used this kind of approach when some cars weren’t selling well.

Car

Ferrari Luce

"...ur lip you're gonna gotta you gotta get a Ferrari luce out there at some point because listen for good o..."

The Ferrari Luce is a Ferrari model mentioned in the podcast as something important that should be seen more. The speaker is basically saying it’s worth bringing attention to. The transcript doesn’t give details beyond that it’s a Ferrari to watch for.

Car

Testarossa Testarosa

"hands down was there anything on the internet talked about more than that I mean even Richard Rollins six-wheeled thing that he built yeah around a testarosa didn't garner as much internet time as the luce did..."

The Ferrari Testarossa is a famous older Ferrari model with a very recognizable look. The host is saying a six-wheeled build based on it didn’t get as much online attention as another unusual Ferrari.

Term

EV

"but if you took that car with that styling and the interior which I do like and said you know this is the new Audi EV or this is the new you know Lexus EV you would look at that thing"

EV means electric vehicle. It’s a car that runs mostly on electricity from a battery, not a gas engine. The point here is that the design could make sense if you compared it to other luxury EVs.

Brand

Audi EV

"but if you took that car with that styling and the interior which I do like and said you know this is the new Audi EV or this is the new you know Lexus EV you would look at that thing"

Audi is a luxury car brand. “Audi EV” just means one of their electric cars, and the host is saying the design would make more sense if you thought of it as an Audi electric instead of a Ferrari move.

Brand

Lexus EV

"and said you know this is the new Audi EV or this is the new you know Lexus EV you would look at that thing right right I mean price aside"

Lexus is Toyota’s luxury brand. “Lexus EV” means one of their electric cars, and the host is using it as a comparison to explain why the design might feel more acceptable in a different brand context.

Place

Laguna Seca

"this whole Japanese invasion is awesome because I think we can look no further than 2018 when Nissan was the featured mark at the Rolex reunion at Laguna Seca and I think people on the front end kind of had their doubts"

Laguna Seca is a well-known race track in Monterey, California. The host is talking about an event there in 2018 where Nissan was the featured brand, and it turned out to be a big hit with the crowd.

Brand

Nissan

"no further than 2018 when Nissan was the featured mark at the Rolex reunion at Laguna Seca and I think people on the front end kind of had their doubts"

Nissan is a Japanese car brand. Here it’s mentioned because Nissan was highlighted at a big event at Laguna Seca in 2018, and it ended up being one of the most popular featured brands.

Term

Japanese GTs

"but at quail I think we [2010.5s] were the first to announce we're going to have a Japanese kind of an homage to Japanese GTs [2015.2s] and you know I've had Japanese cars at the quail since day one"

“Japanese GTs” means Japanese sports cars that are meant for fast road racing, often long-distance events. Here, it’s being used to describe a tribute theme to Japanese racing cars.

Term

25-year rule

"just personally I'm really proud to see what's happening in the States with the 25-year rule [2029.3s] and some of these crazy cars you're seeing pop up on bring a trailer now that are legal to sell [2033.4s] in the United States"

The “25-year rule” is a U.S. law that makes it easier to import older cars. Once a car is old enough, it often doesn’t have to meet the same modern rules to be sold legally.

Car

Nissan Gtrs

"...w that are legal to sell in the United States the GTRs etc there's some amazing cars out there that now ..."

The Nissan GT-R is a high-performance sports car made by Nissan. It’s known for being very fast and capable. The podcast mentions it because it’s one of the notable performance cars that can be sold in the United States.

Person

Peter Brock

"you know so Peter Brock will be the Marshall [2069.4s] Grand Marshall out at the track which is fabulous we've got a wonderful class at quail featuring [2074.6s] those cars"

Peter Brock was a famous race car driver and motorsports personality. Here, the host is saying Brock will be honored as a grand marshal for the event.

Brand

Brock Racing Enterprise

"right and Pete Brock is Brock Racing Enterprise that's the BRE side for those of you guys doing [2124.4s] the math on this right love Pete so yes a few years ago we brought a handful of the Japanese"

Brock Racing Enterprise (BRE) is Pete Brock’s racing team. It’s the name on the race cars they built and raced, and that’s why it shows up when they talk about which cars are being shipped to the event.

Person

Pete Brock

"right and Pete Brock is Brock Racing Enterprise that's the BRE side for those of you guys doing [2124.4s] the math on this right love Pete so yes a few years ago we brought a handful of the Japanese ... [2198.5s] around some of the cars like the Roadster so we're bringing the transporter probably with"

Pete Brock was a famous racing person who created the BRE racing team. In this story, he’s connected to the race cars and the truck they used to move them around.

Car

Toyota Corolla

"so Adam is yeah Corolla is racing his number 85 his BRE [2144.1s] dots in 510 the Bobby Allison car so we've got that car that's coming out there"

They’re talking about a Toyota Corolla that’s been turned into a race car. In this segment it’s specifically identified by a racing number and BRE branding, meaning it’s part of the event’s lineup of real competition machines.

Car

BRE 510 race car

"let's bring I don't know if you've seen this car Pete Brock designed a BRE 510 race car that raced [2160.0s] in Jamaica with a private tier company and it's the yellow and white one and he's very very proud"

The BRE 510 is a race car based on the Nissan 510. It matters because it’s a classic racing platform, and the BRE version is special in this story since it’s a real, historically raced car they’re restoring.

Hino transporter
Comyu (CC BY-SA 3.0)
Car

Hino transporter

"we also got the very [2189.4s] first Hino truck ever imported here which was the Hino transporter that Pete Brock used to haul [2198.5s] around some of the cars like the Roadster so we're bringing the transporter probably with"

A Hino transporter is a Hino truck used to carry race cars. They’re bringing the specific transporter Pete Brock used to haul his cars, so it’s part of the story and the exhibit.

Car

BRE Roadster

"and then we've [2217.1s] got the first BRE Roadster and the second BRE Roadster and we might be bringing them both I know [2223.8s] we're bringing one of them we might be bringing them both again"

The BRE Roadster is a race-prepped roadster connected to Pete Brock’s BRE team. They’re talking about bringing multiple versions of it, which shows these aren’t just generic cars—they’re specific, historically important machines.

Term

grand marshal

"Adam Adam didn't know Mel Mel didn't know Adam and I thought you know when Peter Brock accepted the grand marshal role can't just put him in a convertible and take him around the lunch break and have him waving from the back"

A grand marshal is a special guest honor at an event. They’re usually a big-name person who gets to lead or be recognized during the show.

Car

Chevrolet Corvette

"where's John Morton in the equation here because he has to be a part of this you know and Laguna Seca is forever connected with BRE in that that's where the infamous teardown took place of of Quicks car the alpha and so it it's yes it's the Japanese year but you've got to have the BRE cars front row and center because they they are the cars that put Japanese racing on the map in America and you guys have a bunch of them it's awesome. Nissan has the championship car"

The Corvette is Chevrolet’s famous sports car. It’s known for being fast and for having a big history in racing and car events.

Person

John Morton

"where's John Morton in the equation here because he has to be a part of this you know and Laguna Seca is forever connected with BRE in that that's where the infamous teardown took place of of Quicks car the alpha"

John Morton is mentioned as a racer who’s driven these cars before. The host is saying his involvement matters because he has real experience with the history.

Term

teardown

"Laguna Seca is forever connected with BRE in that that's where the infamous teardown took place of of Quicks car the alpha and so it it's yes it's the Japanese year but you've got to have the BRE cars front row and center"

A teardown means taking a car apart to inspect it closely. In racing, it’s done to figure out why something happened and what can be learned from it.

Term

Japanese racing

"because they they are the cars that put Japanese racing on the map in America and you guys have a bunch of them it's awesome."

“Japanese racing” means race programs from Japanese brands that started competing strongly in the U.S. The point being made is that these cars helped change how Americans saw racing from Japan.

Term

championship car

"Nissan has the championship car but our friend Randy Jaffe kind of curates that car takes care of that car he kind of manages"

A championship car is the race car that helped win a big title. It’s usually one of the most important cars a team or collector can show.

Person

Randy Jaffe

"Nissan has the championship car but our friend Randy Jaffe kind of curates that car takes care of that car he kind of manages"

Randy Jaffe is mentioned as someone who looks after and organizes a championship race car. The host credits him with helping keep that racing history alive.

Term

drifting

"when you tie in the whole fast and furious set with drifting and you know all of all of that when you tie that together with this amazing history it's a it's a wonderful story to tell"

Drifting is when a driver intentionally makes the car slide sideways while still steering and controlling it. It’s a popular stunt style that’s become part of car culture.

Term

fast and furious set

"I just think you know when you tie in the whole fast and furious set with drifting and you know all of all of that when you tie that together with this amazing history"

The “Fast and Furious” set means the fan culture created by the movies—cars, stunts, and street-racing vibes. The speaker is saying it helps people relate to the real racing history being discussed.

Term

post-war racing

"well so as you mentioned we have our standard classes post-war racing post-war sports motorcycles supercars"

“Post-war racing” means race cars from after World War II. Car shows use it as a category so you can see vehicles from that specific era together.

Term

post-war sports motorcycles

"well so as you mentioned we have our standard classes post-war racing post-war sports motorcycles supercars you know people thought i was crazy"

This is a category for sport motorcycles from after World War II. It’s used by the show to group bikes that are from the same general time period and type.

Person

Bruce Meyer

"the features this year are kind of fun we're honoring bruce meyer you know bruce is bruce is um it's funny we did this with dan gurney years and years ago"

Bruce Meyer is the person the show is honoring in this segment. Gordon McCall says he’s known for collecting cars and sharing them with others.

Person

Dan Gurney

"we did this with dan gurney years and years ago often guys of that caliber and i'll put i'll put bruce in the same kind of category as dan gurney"

Dan Gurney is a famous racing driver. In this episode, Gordon McCall mentions him to compare his level of racing success to the kind of passion and collection Bruce Meyer has.

Term

learn to weld

"they get lined up afterward so and and they're very this isn't just like hey i'm going to go and learn to weld and then good luck"

Welding is how you join two metal parts together by heating them until they fuse. Car builders use it when they’re fixing metal or making custom parts.

Term

fabricator

"he's been on the show many times he's he's involved with one of my companies as well he's a fabricator yeah you know that guy hands on he bends metal"

A fabricator is someone who makes custom metal parts. For cars, that can mean building brackets or repairing metal so everything fits and works properly.

Car

Lamborghini

"will be out at pebble beach again celebrating the lamborghini mural which is a car that's going to be obviously very love i think it's going to be the largest gathering of of murus out there"

Lamborghini is a famous Italian company that makes high-performance supercars. The mention here is about a big Lamborghini-focused celebration during Monterey Car Week.

Topic

concours

"and i'm really glad that we dodged the idea of trying to do something because i know it's happening at the concorso"

A concours is a fancy car show where cars are judged. People bring their best, most carefully restored cars to compete or be displayed.

Car

Lamborghini Diablos

"we are doing a lamborghini thing but it's diablos and i've got 30 of them coming which i think will be the largest gathering of diablos in north america"

The Lamborghini Diablo is a famous old-school supercar from Lamborghini. It’s known for being loud, fast, and visually extreme, and the host is saying Quail will have a huge number of them together.

Term

judges

"they'll get certain classes that uh they'll get certain awards and stuff for the it's not quite judged the same way ... you just don't have the stress of the judges coming up to you"

At concours-style car shows, judges are the experts who look at the cars and decide what’s best. Here, the host is saying Quail’s awards still count, but you don’t get the same pressure of judges walking up to you.

Concept

blue blazers and the straw hats and the neckties

"there's a level of um anxiety that goes with all the blue blazers and the straw hats and the neckties and we've had a car there yeah for a contention"

This describes the traditional, formal look of Pebble Beach Concours judges and attendees—an image that signals a high-status, highly curated judging environment. The host says it creates an “anxiety” factor for owners when judges approach their cars.

Term

sports and racing car category

"again kind of leaning on the japanese we've got a sports and racing car category uh actually specific race car category"

This is a car-show grouping. It’s basically where they put sports cars and race cars so the cars are compared within a similar type.

Brand

sony playstation

"anybody that had a sony playstation will recognize this car"

PlayStation is Sony’s video game system. The host is using it to say that a lot of people will recognize the car from games or pop culture.

Car

Ford Mustang

"don nicholson is bringing his uncle's dino don the mustang two that was uh a drag car 76 [3014.6s] 76 yes yeah the unloved mustang ears but that hey it is what it is"

This sounds like a Ford Mustang II, an older Mustang model that people don’t always talk about. In this story it’s being used as a drag car, meaning it’s set up to race in a straight line.

Term

drag car

"don nicholson is bringing his uncle's dino don the mustang two that was uh a drag car 76 [3014.6s] 76 yes yeah the unloved mustang ears but that hey it is what it is"

A drag car is built for drag racing—racing in a straight line over a short distance. It’s usually set up to accelerate as hard and as quickly as possible.

Car

Bmw M1

"road race like honestly i don't think the bmw m1 is particularly that good looking but the m1 [3038.3s] pro car is the coolest looking pro car exactly like it went from the funky street car to the "

The BMW M1 is a special BMW sports car that’s also tied to racing. The host is saying the race version looks cooler than the regular street version.

Car

Ferrari 15 Ferrari

"...hich i just i just love and i'd mentioned earlier 15 ferrari f40s that's quite a gathering of f40s they're not..."

The Ferrari 195 S is an older Ferrari sports car associated with racing history. The podcast mentions it because the speaker really likes it. It’s brought up as part of a conversation about classic, important Ferraris.

Car

Ferrari F40

"i'd mentioned earlier 15 ferrari f40s that's quite [3055.2s] a gathering of f40s they're not all red there is one in there that's that's blue which is kind of [3061.1s] interesting but uh okay that's that's a statement car"

The Ferrari F40 is a famous, hardcore supercar from Ferrari. The host is saying there are a lot of them at the event, and even though most people picture them red, there’s at least one blue one.

Term

manufacturer booths

"the quail that you've guys have done so well is the quail also has these really amazing sort of [3086.6s] manufacturer booths right and over the years look they were the big brands well funded that you'd [3095.0s] expect you would see a bugatti you you would see"

Manufacturer booths are the branded display areas at a car show. Companies use them to show off cars and projects to attendees.

Brand

Bugatti

"expect you would see a bugatti you you would see [3106.0s] even lexus you know um rolls Royce or or Bentley"

Bugatti is referenced as one of the traditional “big brand” names that attendees would expect to see at Quail’s manufacturer booths. It’s used to contrast the older, well-funded automaker presence with the newer wave of boutique builders.

Concept

category reimagining

"but this explosion of let's call the category reimagining because singer spoke yes created that [3114.4s] but this isn't like hey we we're building one car this is we're a singer we're building a bunch of"

“Category reimagining” here means taking an existing type of car and reinventing it in a new way. The host is saying Quail is attracting brands that build these modernized, custom interpretations.

Brand

Rolls Royce

"even lexus you know um rolls Royce or or Bentley [3106.0s] but this explosion of let's call the category reimagining because singer spoke yes created that"

Rolls-Royce is a luxury car brand. The host is just mentioning it as one of the big names you’d expect at a premium car event.

Brand

Singer

"but this explosion of let's call the category reimagining because singer spoke yes created that [3114.4s] but this isn't like hey we we're building one car this is we're a singer we're building a bunch of"

Singer is a company that builds highly customized Porsche-based cars. The host is using it as an example of the newer wave of boutique brands showing up at Quail.

Car

BMW 550S

"... now we're super legera we're building a bunch of 550s or we're evaluto we got a bunch of you know 355s ..."

The BMW 5 Series is a mid-size luxury car made by BMW. It’s designed for comfortable everyday driving with a more upscale feel. The podcast mentions it in a context that sounds like production or ordering of specific versions.

Brand

Forza Motorsport

"friends with the guys at microsoft xbox forza motorsport and their head of partnerships [3167.9s] just and did such a great job on doing the big brand partnerships"

Forza Motorsport is a racing video game. The host says it helped car brands partner with gaming and keep interest high around new releases.

Brand

Porsche

"and they teamed up with Porsche and launched the new [3173.3s] "

Porsche is one of the big car brands mentioned here. The host is saying Porsche has been involved in partnerships connected to the video game Forza Motorsport.

Car

Porsche 911

"came out and the cover art and the whole thing and they teamed up with Porsche and launched the new model of the 9-11 at the time oh yeah on the game instead of at an event and it was massive and it worked creative marketing yeah and it worked yeah uh so now moderate car week as a whole especially"

The Porsche 911 is a famous sports car made by Porsche. It’s known for its recognizable design and performance. It comes up in conversations about major releases because it’s one of the most well-known models Porsche makes.

Topic

concept lawn at pebble

"[3196.5s] the quail the quail and the concept lawn at pebble right is to me more the quail i think than the [3204.5s] concept lawn there's a little bit different group but have become this launching pad of amazing cars"

The “Concept Lawn” at Pebble Beach is a named Monterey Car Week display area focused on concept cars and special show vehicles. The speaker contrasts it with The Quail, implying different audiences and purposes within the same week.

Term

bespoke cars

"[3204.5s] concept lawn there's a little bit different group but have become this launching pad of amazing cars [3210.7s] these bespoke cars um and it's not just the media event but like look at the aftermath of the quail"

“Bespoke cars” means custom cars made for a specific buyer. The host is saying The Quail is known for showing cars that are tailored and not just off-the-shelf.

Concept

end users

"[3223.0s] cigars it was like yeah exactly and there's a reason why they're there there's a reason why [3228.2s] they're there is and that main reason is we deliver end users is is what we do i mean granted the [3235.5s] media is there like you said that's a given"

“End users” means the actual customers who will buy and use the cars. The host is saying Quail is valuable because it connects companies with real buyers, not just press.

Term

allocation

"[3247.0s] it's never that it's always you know this is one of 50 you know i'll use tut hill as an example [3254.3s] their build capacity for the year is is around 12 cars that's that's how many cars they build and [3261.1s] deliver they sold their entire 2026 allocation at last year's quail yeah to guests"

“Allocation” here means how many cars a company sets aside for sale to a particular group. They’re saying the builder’s entire planned supply for 2026 was already spoken for after the Quail.

Company

tut hill

"[3247.0s] it's never that it's always you know this is one of 50 you know i'll use tut hill as an example [3254.3s] their build capacity for the year is is around 12 cars that's that's how many cars they build and [3261.1s] deliver they sold their entire 2026 allocation at last year's quail yeah to guests"

Tut Hill is mentioned as a company that builds only a small number of cars each year. The point is that Quail helps them find buyers for those limited cars.

Term

build capacity

"[3254.3s] their build capacity for the year is is around 12 cars that's that's how many cars they build and [3261.1s] deliver they sold their entire 2026 allocation at last year's quail yeah to guests"

“Build capacity” means how many cars a company can make in a year. They’re saying the company can only build about a dozen cars annually, which makes each one harder to get.

Term

per capita

"[3274.7s] happen um i'd heard a phrase from betley talking about per capita it's their most successful event [3281.9s] that they do anywhere in the world you know and it's it's it's not just setting up a fancy stage"

“Per capita” just means “per person.” They’re saying Quail is one of the most successful events they run when you measure success per attendee.

Brand

Aston Martin

"the car was amazing needless to say they brought the asthen martin they brought the asthen martin"

Aston Martin is a famous British car brand that makes stylish luxury sports cars. The speaker is saying that an Aston Martin was brought out as part of the event lineup.

Concept

SIMA

"and even debuting one of their cars first cars at sima wow years ago um"

SIMA (the Specialty Equipment Market Association show) is an industry event where aftermarket and specialty vehicle builders showcase products and vehicles. The host mentions it because the builder previously debuted one of their cars there.

Concept

builder that they don't build 2310 of the same car

"the reason why i brought this up is because i saw that as a way for them to sort of evolve outside of the normal we're a builder that they don't build 2310 of the same car"

The speaker is talking about custom, low-volume car building—making only a few cars rather than thousands of the exact same one. That’s why it’s harder to “sell a bunch” right after the event.

Concept

hot rod shop

"they are a traditional builder they're a hot shot hot rod shop they are you know Troy Trepanier bobby alaway rick johnson chip foos like you know they you know they're in that category with those guys"

A hot rod shop is a company that builds and customizes cars for enthusiasts, often focusing on style and performance. The host is saying that this kind of shop usually doesn’t fit the Quail model of selling a car like it’s a normal product.

Car

Hyundai Kona

"it and i think it was effective for them now tough to know you they don't get to leave the next day and go we sold five Bentley's right you know we sold a Kona's egg like we they don't get to do that they get to go how many real conversations well who do you mean you know we talked to a thousand"

The Hyundai Kona is a small SUV made by Hyundai. It’s built for normal daily use, like commuting and errands. The podcast brings it up because it’s a more common, easier-to-sell type of vehicle than rare specialty cars.

Brand

Bentley

"now tough to know you they don't get to leave the next day and go we sold five Bentley's right"

Bentley makes very upscale luxury cars. Here it’s used as an example of a brand someone might sell multiple of after an event.

Brand

Koenigsegg

"and go we sold five Bentley's right you know we sold a Kona's egg like we they don't get to do that"

Koenigsegg is a Swedish company that builds very high-performance hypercars. The speaker is using it as an example of a rare, expensive car where sales aren’t like normal retail.

Term

ticket prices

"people are already starting to complain about some of the ticket prices on the former free events that are now assigning a ticket price like well guess what it's because it's nothing is free"

They’re talking about event entry fees—how some car-week activities that used to be free now cost money. That affects accessibility for younger or budget-conscious fans.

Term

security

"there's security there's trash there's permits there you know someone's paying for that so i"

Here, “security” means the people and systems used to keep the event safe. It costs money, which is part of why ticketed events aren’t free anymore.

Term

permits

"there's security there's trash there's permits there you know someone's paying for that so i don't know i i try to keep it in a in a compartment that makes sense"

“Permits” are official approvals from the city or local government to run an event. Big events need them, and they can add cost and complexity.

Term

pit wall

"these cars are 30 years old you're going to see a lot more laptops on the pit wall right they're starting the cars"

The pit wall is where the race team sits and runs the race from near the pits. It’s where they talk to the driver and use screens or computers to make decisions.

Term

flag man

"you could volunteer some tracks as well and work a work a corner be a flag man you know they will not turn you away"

A flag man is a track worker who uses colored flags to tell drivers what’s happening—like caution or danger. It’s a simple but important way to keep everyone safe on track.

Place

Monterey Motorsports Park

"i i think your office is over at the uh at the air park is that where you are i'm at the monitor we built this monetary motorsport park a few years ago"

It’s a race-track facility near Monterey. The speaker is saying they’re based there, and it connects them to the local motorsport scene.

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