Honda Dealers Are DESPERATE Right Now As SALES PLUNGE | Episode 1014
CarEdge Live
CarEdge Live Feb 18, 2026
Honda Dealers Are DESPERATE Right Now As SALES PLUNGE | Episode 1014

Honda Dealers Are DESPERATE Right Now As SALES PLUNGE | Episode 1014

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Honda Dealers Are DESPERATE Right Now As SALES PLUNGE | Episode 1014
Brand

Honda

Honda is a car company from Japan that makes many popular vehicles. They are known for making reliable and fuel-efficient cars.

Term

84-month car loans

An 84-month car loan means you pay for your car over seven years. This can make monthly payments smaller, but you might end up paying more in interest and could owe more than the car is worth if it loses value quickly.

Term

EVs

EVs stand for electric vehicles, which are cars that run on electricity instead of gas. They are better for the environment and are becoming more common.

Concept

incentives

Incentives are special offers or discounts that car companies give to make buying a car more appealing. This can include lower prices or better financing options.

Concept

Great Recession

The Great Recession was a major economic downturn that happened in the late 2000s, causing many people to lose jobs and businesses, including car companies, to struggle with sales.

Brand

Acura

Acura is a brand of cars made by Honda that focuses on luxury and performance. They make vehicles that are often more upscale than regular Honda models.

Concept

lease pricing

Lease pricing is how much it costs to rent a car for a certain period instead of buying it. This price can change based on how many people want to lease the car and what deals the manufacturer offers.

Term

tier two advertising association

Tier two advertising is when local car dealerships promote their cars in addition to the main advertising done by the car company. This helps attract customers in their area.

Concept

84, 96 month loans

These are types of car loans that last a long time, like 7 or 8 years. They make monthly payments smaller but can cost more in the end.

Concept

leasing

Leasing a car means you pay to use it for a few years instead of buying it outright. It's often cheaper each month.

Subaru Crosstrek
Car

Subaru Crosstrek

The Subaru Crosstrek is a small SUV that is good for both city driving and off-road adventures, known for its all-wheel drive system.

Term

loan terms

Loan terms are how long you have to pay back a loan. For cars, longer terms mean smaller monthly payments, but you might end up paying more in total because of interest.

Term

monthly payment shoppers

Monthly payment shoppers are people who care more about how much they pay each month for a car than the total price of the car. This can sometimes lead to paying more in the long run.

Term

subprime auto loan delinquency

Subprime auto loan delinquency happens when people with bad credit don't pay their car loans on time. When this happens a lot, it can make it harder for everyone to get good loan deals.

Brand

Volkswagen Group

Volkswagen Group is a big car company from Germany that makes many different types of cars, including popular brands like Volkswagen and Audi.

Concept

direct to consumer

Direct to consumer means that a company sells its products straight to customers without using middlemen like car dealerships. This can make buying a car easier and sometimes cheaper.

Concept

affordable vehicles

Affordable vehicles are cars that cost less money, making them easier for more people to buy. They usually have lower prices compared to luxury cars.

Term

financial obligations

Financial obligations are the money a company has to pay back or commitments it has to meet. This can make it harder for the company to spend money on new cars or projects.

Company

Scout Motors

Scout Motors is a company that makes electric cars and is part of the larger Volkswagen Group.

Term

sub $40,000 vehicles

Sub $40,000 vehicles are cars that cost less than $40,000, which is important for many people looking to buy a new car without spending too much money.

Term

Ford Lightning

The Ford Lightning is a special electric version of the popular Ford F-150 truck. It's made to be powerful and useful, especially for people who need a truck for work or play.

Term

affordable cars

Affordable cars are vehicles that cost less money, making it easier for more people to buy them. They are usually smaller or simpler cars that still work well.

Volkswagen Id4
Car

Volkswagen Id4

The Volkswagen ID.4 is an electric SUV, which means it runs on electricity instead of gasoline. It has a roomy interior and lots of modern features, making it a great choice for families or anyone who wants an eco-friendly vehicle. This car is important because it's part of Volkswagen's move to make cleaner cars after some past issues with pollution.

Concept

electric vehicles

Electric vehicles are cars that run on electricity instead of gas. They are becoming more popular because they can help reduce pollution and are better for the environment.

Brand

Jaguar

Jaguar is a luxury car brand from the UK that makes stylish and fast cars. They are known for their beautiful designs and high performance.

Term

Dieselgate

Dieselgate is a big scandal where some car companies were found to have cheated on tests that measure how much pollution their diesel cars produce. This caused a lot of trouble for those companies.

Audi A3 Audi
Car

Audi A3 Audi

The Audi A3 is a small luxury car that is fun to drive and has a nice interior. It can be very fuel-efficient, especially with its diesel engine, which means it can go a long way on a small amount of fuel. People like to talk about the A3 because it combines style and performance in a compact size.

Term

MSRP

MSRP is the price that the car maker suggests you should pay for a car. It's like a starting price, but the actual price you pay can be different based on what the dealer decides.

Tesla Cybertruck
Car

Tesla Cybertruck

The Tesla Cybertruck is a new type of electric truck that looks very different from regular trucks because of its sharp, futuristic shape. It's designed to be tough and has a lot of cool technology inside, making it popular among people who want something unique and eco-friendly. Many people are excited about it even before it's fully available.

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