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One of the most common questions I get, both as someone who may be detailing someone's car,
but also as someone who owns a product brand that has one of these products,
is how long does a ceramic spray actually last? Some brands say 12 months, others say
3 months, some say 6 months, but what is the truth? And don't worry, we'll talk about
wipe-on coatings, pro coatings, all that. And by the end of the episode, hopefully,
you'll have an idea of what's real, what's just marketing hype and what is the right option
for you. So why are durability claims so all over the place? And the real reason is,
marketing, right? 12 month durability means the car lives in a garage, never sees weather.
And this is the problem with these durability claims is that there are so many different conditions
and so many different variables that it's incredibly hard for the brand to nail down
exactly how long it's going to last. And if we're being honest, 12 months seems a lot
better than 6 months. 6 months sounds a lot better than 3 months and 3 months sounds a lot
better than 4 weeks, right? So it all comes down to 1, marketing claims and then 2,
the conditions. So I tell my customers, especially if they come in for a wipe-on
ceramic coating, I tell them that I can teach them how to make that wipe-on coating last forever.
And the same is true with a ceramic spray. I mean, I say that my Tuffa Shell lasts about 6 months.
I'm assuming that you're doing like a single layer and you live in like a moderate climate, right?
But the truth is, I also backed it up with being so easy to use that if it starts to fail
prematurely based on your conditions, that it's easy to just reapply, right? So, but there
are so many other variables, application, prep, wash routine. Another question I get a lot of people
asking is like, do I need to clay bar? Do I need to make sure I strip all the wax off my car first?
Do I, can I put a wipe-on coating over a spray coating, which I'll have a video on that too,
later, but there's so many different variables. And the truth is, is like,
with a spray, you have tons of flexibility, right? So, you can prep a surface, you can not prep a
surface, you can maintain it correctly, you cannot maintain it correctly, you can live in the Swiss Alps,
you can live next to the beach, you can live in the desert. Like, from a brand perspective,
it's impossible for me to know every condition. So, I kind of take the average and the most
ideal, and then try to create some claims kind of around that, right? And so, durability is confusing
though, because at its core, brands want to offer more value or differentiate themselves a little bit,
or kind of stretch their claims a little bit. And so, that's why we see those
12 months, 18 months, oh, this spray coating lasts a year, because one, there's no real good
way to gauge exactly how long something is going to last. Sure, there's tests and, you know, the closest
I got was my torture test, right? And so, I figured if, you know, you could throw tons and tons of
chemicals at something and it still is on the panel, it's still protecting the paint underneath,
that's pretty significant, right? And then I've tried to build an ecosystem around
products that are most importantly easy to use so that you'll use them often, right? And so,
but marketing claims really mess with the durability claims and that's what makes it hard. So,
when it comes to ceramic spray coatings, you know, the real benefits, at least when I kind of
examined it from my own product line, but I think we've gotten to a place with them kind of across
the board regardless of what brand you're using for the most part, the easy used and instant
results are what most people are after. So, I think, you know, three to six months in real-world
driving, whatever that means for you, is probably most realistic. That's why if you go to the Tuva
Shell product page, I talk about three to six months is kind of the average, but it could
last longer. Well, of course, it could last longer if you have a garage queen, right? It
could last virtually forever if you never take your car out of the garage, but three to six
months and quote unquote, like real-world driving, right? So, it's exactly where Tuva Shell fits. It's
a fast application, real-world durability, right? You can reapply anytime without hassle,
and I really lean into the ease of use and then the instant results. You want that instant
you want that instant shine, that instant slickness, that instant hydrophobic effect,
all of that, because you may be putting this on top of a wipe on ceramic coating. So, when I think of
ceramic sprays, the three benefits that I really factor and the benefits that really I went for
with my ceramic spray, which is Tuva Shell, was ease of use, instant results. I wanted you to
be able to see the depth, the clarity, the shine, slickness, great hydrophobics, and then a fourth
would be durability, right? So, that's what my goal was and then I under promise over deliver. So,
I only say three to six months. That may hurt me if people are just looking at claims across the
board because they may pick a product that says it'll last 12 months, but I did kind of err on
the side of like, let's just not, you know, let's not overdo it here. Let's not over promise
under deliver. Let's under promise over deliver the exact opposite. So, I know there's a lot of
talk about SiO2 content and sprays and I just haven't seen that actually translate in the real
world of being more durable if there's more SiO2 percentage. In fact, higher SiO2 percentage
can actually make the product less workable and less easy to work with. And so, I think if
a product is very difficult to work with, you will use that product less often. That's just my
thought. So, if you use a product less often, it'll be less effective, right? And so, if you can use
a durable ceramic spray that applies in direct sun, like a quick detail spray,
doesn't streak, it's kind of like a no hassle option, you will opt for that more often.
That was the number one complaint I got from people when I would show that like something like
Turtle Wax Seal and Shine is incredibly durable. The number one complaint people talked about was
how streaky it was and how difficult it was to apply and how annoying it was to apply. So,
they would apply it once and then never apply it again. Well, that's not a great idea,
in my opinion, right? So, yeah. So, when it comes to wipe on coatings, I guess there's two
different markets that are kind of blurring now. There was like the DIY wipe on coatings that hung
around for a little while and then we had like the pro grade, but those lines are even starting
to blur a little bit. Before the DIY wipe on coatings would give you like one to three years
and then the pro level ones were kind of like five years plus, even into this like lifetime warranty
claim. Again, kind of goes back to just straight marketing claims, right? So,
in the pros and the benefits to the wipe on coatings and again, these lines have really
blurred. They blurred for good reason. So, the DIY coatings from before, like one to three
years say they would just be like easier to apply. They weren't very intimidating and then the pro level
stuff was very hard to apply, very intimidating. They kind of gate, gate-keaped it. They would
have territories, but again, all that stuff has kind of gone out the window because everyone
realized what a gimmick like territories was. Like having a territory, no one cares. The general
consumer that is going to a detail shop doesn't really care what brand coating you're using.
They're really investing in you and your expertise and then a DIYer at home
is more willing to reapply often and maybe they will have brand loyalty. But one thing I
noticed at my shop for a pro installed coating is the customer is trusting you as an installer,
not necessarily the brand. I've seen so many brands and installers of brands either be sued
or they're certified, they had a warranty and the brand doesn't honor the warranty.
So, yeah, those lines have blurred a little bit and there's a lot there, but when it comes to
something like the Gloss Boss, I figured I want something that's DIY friendly but like a pro could
also install it and get pro grade results because honestly professionals don't want anything difficult.
That's the big misconception is like pros don't want difficult coatings because time is money. They're
doing this for a customer, they're doing this for profit. So, again, a simple easy to use
ceramic coating, wipe on coating is the name of the game for a pro shop, but that also trickles
down to spray coatings too. You just want something simple. You don't want to overthink it,
you don't want to have to over complicate it. So, what actually affects the longevity
is mainly the prep. So, the prep, the application method, the maintenance, environmental factors,
all those things. So, the prep ideally for a wipe on coating you want to wash the car,
decontaminate, polish if needed. You don't always have to polish before you ceramic coat,
but you can polish if needed and then do an IPA wipe depending upon the polish that you used.
If you use the picture perfect polish, it actually will correct the paint and also prep the paint for
a ceramic coating like the Gloss Boss, efficient, right? But you definitely want to bare minimum wash,
clay and prep the surface and then apply the ceramic coating. If you're talking about a ceramic
spray, you can get away with a lot less prep, like you don't have to polish the surface.
Ideally, on your first application, you're still making sure that the surface is bare. So,
you're doing a wash, doing it probably a clay bar, maybe an IPA wipe or some sort of panel prep to
make sure there's nothing on the surface. Because basically, if your goal is longevity,
then you need to make sure that the spray or the wipe on coating is adhering to bare clear
coat to get the maximum adhesion on that clear coat for maximum longevity. If this is something that
you're going to apply often, maybe once a month, every couple months, whatever, you can be a little
more laxadaisical with your prep because you're going to shortcut the durability,
but you're also going to shortcut the prep. I'm not saying I suggest this, but let's be
realistic with where most people are at. You want to wash and spray, and so that's where, if you're
not looking to invest a lot of time into the prep, definitely go with a ceramic spray because you
could just apply it more often and still get the benefits of a ceramic, right? So, if you're
looking for something quick, you don't know if there's anything on the surface of the car,
you realize that you're going to shortcut durability a little bit. With a ceramic spray,
it's very easy. You could wash, spray, and be done, right? So, not that I suggest that,
but just know the parameters of doing that. So, and then maintaining the car with something like
the Super Super and reapplying, tough as shell, maybe once a month, every two months,
depending upon what your prep was initially is going to be super important. So, taking it
through the Tonal Car Wash with brushes and bristles, high pH soaps, degreaser,
stuff like that, pre-soaking your car with a degreaser, those are all things that are
going to degrade your spray coating. Your wipe-on coating may be a little bit more durable to that
kind of stuff, but again, depending upon how much prep and investment you have in
the product that you applied to the car may dictate how you maintain that as well, right?
So, obviously, I will link everything below of what I recommend and how to
you know, maintenance and properly wash a ceramic coated car, but yeah, again,
you need to take all the factors into consideration. So, basically, here's a recap.
Ceramic sprays, three to six months. Wipe-on coatings, one to five years max, right?
I like tough as shell for easy maintenance. I put the Gloss Boss, which is my wipe-on
ceramic coating on all my personal cars. That's what I recommend if you want wipe-on
durability. They're both safe. They're both proven. They're both super simple.
A little bit more prep with the wipe-on coating of course, but yeah. But if you're interested in
any of that, I will leave all the links to both my store and Amazon below. And yeah,
that is my guide on ceramic coatings. Ceramic sprays, wipe-on ceramic coatings.
It's very confusing. I don't know why, yeah. Well, I know why durability claims are all over
the board because marketing gets involved. But I've really, with my brand at least,
really tried to limit that and be honest. And I think hopefully that sits a precedent for the
industry. And I hope you guys, as my customers, respect that even though it may be less than
some other brands. Maybe it's more than some brands, but at least I try to be honest and
accurate about that. So, if you want to support Jimbo's detailing, which is my brand,
I will link everything below. If not, this guide works perfectly for pretty much all brands. This
is pretty much across the board what we're talking about today. So, I hope you got some value out
of that. Let me know what you think about durability claims in the comments below. And
I'll catch you guys on the next one. See ya.
We interrupt this program to bring you an important Wayfair message. Wayfair's got style tips for every
home. This is Styles McKenzie helping you make those rooms sing. Today's style tip. When it comes to
making a statement, treat bold patterns like neutrals. Go wild. Like an untamed animal
print area rug under a rustic farmhouse table from Wayfair.com. This has been your Wayfair style
tip to keep those interiors superior. Wayfair, every style, every home.
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