Here, “protection” means the spray leaves something behind on the paint that helps it stay cleaner longer and resist damage from the environment. They’re saying this product still protects, just not as much as some people advertise.
They’re talking about a type of spray product that’s meant to be quick and easy to use. The point is that these sprays are usually chosen for how the paint looks and feels, not necessarily for the strongest long-term protection.
A “coating” is a protective product you put on your car’s paint or wheels. It helps keep the surface cleaner and can make it look shinier and feel smoother.
Coating build-up is when layers of product start to pile up instead of staying “fresh.” That can make the paint look hazy or streaky, and you may need to clean or remove the old residue before reapplying a coating.
“Wipe on” describes an application method where a product is spread onto the surface by hand (often with a microfiber) and then worked/removed according to the product’s directions. In this segment, they cleanse the vehicle and then “wipe on” Juice to restore the correct appearance.
Paint correction is basically polishing the car’s paint to remove visible defects. People do it before adding a protective product so the paint looks its best and the protection can stick better.
Spray sealants are easy, spray-on protectants. If you use too much or don’t remove/rinse them properly, residue can build up and make the car look less clear and make towels harder to clean.
Drying towels are the microfiber towels you use to dry the car after washing. Some products can leave sticky residue that makes the towels harder to clean and can lead to a worse finish.
Water-based sprays are car products that use water as the main liquid. The hosts are saying that some of these can leave residue that builds up and makes towels harder to clean.
A ceramic coating is a long-lasting protective layer on your car’s paint. It’s supposed to make water bead and help the paint look deep and clear, but the wrong products can make it look cloudy or dull.
Hydrophobic benefits mean the surface repels water. When product residue builds up, the car may not bead water as well and can look less clear and less shiny.
Sio2 is silicon dioxide, a material often used in “ceramic” style car products. In this discussion, it’s brought up because people wonder if products with it can still leave residue that builds up.
Ceramic snow foam is a foamy pre-wash product that’s supposed to add protection. The question here is whether it leaves residue that builds up instead of rinsing away cleanly.
“Juice” is the name of the car-care product they’re promoting. They say it smells like mango and dragon fruit and helps the car look slick and stay protected.
A “spray coat” is a spray-on protective product used as a quick, maintenance-friendly layer. The hosts contrast using it on one-off details (where more protection build-up is needed) versus routine maintenance clients who already have coatings.
Conditioning products are meant to make interior plastics and vinyl look more “new” again. They can change the shine and texture, not just clean the surface.
In detailing, a “conditioned look” means the plastic/vinyl looks like it’s been restored—usually not shiny and not dried out. It’s about getting the right amount of product so it looks natural.
Some interior plastics are tougher and don’t “drink in” product the way other plastics do. That makes them harder to make look evenly restored, so you may need different products or more careful application.
“Pleather” means fake leather, usually made from vinyl or a similar material. It can look like leather, but it doesn’t behave the same when you clean or condition it.
“Real leather” means the interior is made from actual animal hide. It usually has a more natural texture than fake leather, and it reacts differently to cleaning products.
“Impress” is a specific product the host uses to make interior surfaces look better. They’re saying it’s especially good when the car isn’t too far gone and you want a nice restored look.
They’re saying the steps matter: clean first, then apply products that restore/protect. If you do it in the wrong order, the product may not work as well or may look uneven.
APC is a heavy-duty cleaner. If you use it too strong or leave it on the wrong way, it can damage or discolor plastic and make it look chalky or white.
They’re using the Ford F-150 as an example of a truck whose door panels can get ruined if you use the wrong strong cleaner. The risk is that the plastic can turn chalky or look white.
“Eco One” sounds like a specific car-care product the host uses. Here, it’s mentioned as something you use to help deal with rain after coating so you can keep the job on track.
A waterless wash cleans your car without using a hose. You spray a special cleaner and wipe it off with towels, which is handy when you can’t do a normal wash.
An “all in one” product is a spray you can use that tries to do more than one job at once, like cleaning and adding protection. The host is saying you still have to use it correctly and not assume it’s the same as a dedicated coating step.
A glaze is an older type of car product that mainly makes the paint look shinier. It doesn’t work like a long-lasting protective coating.
Term
wipe off
“Wipe off” refers to the towel-removal step after applying a product, where you remove excess residue so the finish isn’t left streaky or hazy. In this segment, the host recommends using a cleaner (juice/slick) first, then applying protection, and wiping off correctly.
A wax-based sealant is a protective layer that uses wax-like chemistry to create a barrier on the paint. The hosts mention that some AIOs rely on this kind of protection, which affects whether you should stack additional protection on top.
“Stacking” in detailing means applying multiple layers of products (typically polish/cleaning followed by separate protection) to build up performance. The hosts argue that if you use an AIO, you shouldn’t treat it like a base for stacking more protection—because the AIO already includes some protection and is intended to be used as the package.
A “one step” polish is a product you use in a single polishing pass to clean up the paint and make it look better. Here, they’re contrasting it with AIOs that also include protection built in.
Oxidation is a surface condition where the paint (or clear coat) degrades and forms a dull, chalky layer due to exposure to air and UV. The hosts mention that a proper polish can cut and finish while also removing some oxidation, which is relevant to why headlights/paint need correction steps.
The hosts discuss “enhanced headlights,” which typically refers to restoring clarity by correcting the lens surface rather than just applying a quick shine. They mention approaches like cutting/sanding versus polishing, implying a defect-correction workflow for hazy or oxidized headlight lenses.
“Deep cut and sand” describes an aggressive lens/paint correction process that uses sanding and heavy cutting compounds to remove deeper damage. The hosts contrast this with a lighter polishing-only approach for headlights, which may improve appearance but not fully address more severe defects.
Term
porous surfaces
Porous surfaces are materials that can “soak up” liquids. That can change how well a product works when you apply it.
A foam cannon is a tool you put on a pressure washer to spray a soapy foam. It helps get dirt off the car before you start scrubbing, which can reduce the chance of scratching the paint.
Pre-wash is the step where you apply a cleaning product before the main wash to loosen and lift contaminants. Detailing often uses dedicated pre-wash chemicals (sometimes diluted concentrates) so the subsequent wash is safer and more effective.
Wheels and tires usually need their own cleaning approach. Brake dust and grime on wheels often require stronger or different products than the paint does.
The host is saying that cheap cleaning products can sometimes ruin parts or finishes. If you end up damaging something expensive, you lose the money you thought you were saving.
A degreaser is a cleaning chemical designed to dissolve and lift oily grime, grease, and road film. The host warns against buying “cheap degreaser” because it can cause damage (like ruining wheels/cars) and cost more in the long run.
Bentley is a luxury car brand. The point here is that if you damage expensive Bentley parts, the “savings” from buying cheaper stuff usually disappear fast.
Ferrari makes high-end performance cars. The host is saying that if you mess up a Ferrari wheel, it can cost so much that the “cheap” approach isn’t really cheaper.
Lamborghini is a supercar brand. The takeaway is that if you damage a Lamborghini wheel, the replacement cost can wipe out any money you thought you saved.
LIVE
Welcome to the pints and polishing podcast the most influential and listen to podcast in auto detailing. Welcome to the community.
All right, today we've got questions out of the hyper clean specialist group, a wonderful little discussion about time. But before we do Nick, we've got to get into all the stuff around juice.
You did a great job taking it on yourself. You know, it is what it is Tommy Taker Cox, I'm not sure, but wasn't able to do last episode.
Thanks so much for filling in and taking over. As other people said they commented about your YouTube shorts and other things. Great job on explaining juice.
There are a couple of questions though let's get into and pick the brain a little bit more.
First of all, we got curious. How does the gloss and we're talking about juice. It's a new spray we released curious how's the gloss and slickness is with no protection.
Is it better than it list to you know list some brand right so basically the question I stumbled over as I read it but right we talked about no protection in it.
You'll get into kind of my minor protection I really know protection, but then they want to know okay great if it doesn't have protection.
What's the gloss and slickness like if there's no protection you go hey is there a conjunction of protection and gloss and slickness.
Yeah, I think it's a great question and you know I want to be clear this has kind of been our stance from the beginning.
You know a lot of people say some other spray they're using and we don't you know engage in that that's not our place.
I think there's a level of professionalism we operate with, but the product that he said has no protection I want to be clear.
We still have protection in this formula, but we've greatly reduced the protection because we think it's largely overblown for how people are going to use this type of product.
Okay, so we do have protection in the formula. You know you're going to see anywhere from you know a month or two.
Don't live and die by that and these types of sprays is kind of you know the answer to that question.
But the slick and the gloss is the slickness is out of this world for our lineup.
You know this is exactly what we wanted the product for use it when you maintain cars regularly or you see a car and you want to load it up you want to get a lot of slick behavior.
You know we have you know some anti static properties in this formula so you're not going to get a lot of dust and stuff getting attracted to it.
I can see it on my cars. I'm in a very dusty city, but there comes a time when there's a real conversation about what you're trying to achieve and I think that's largely where people get confused in this detail,
sealant water based spray world and I understand that, but in our lineup it's just meant for ease of use, nice pop to the paint, all those types of things.
But it does have a little bit of protection and it's not void of any protection.
Yeah, and we tried right I kind of we really thought maybe we could right this is why I bring up that question.
Could you have gloss and slickness without protection?
It's a great question.
We can't say that there's no protection.
Yeah, yeah, you know we can't say that but we also are not going to say to your point I'm going to die on a hill and go hey, it's X amount of days weeks a month or whatever that other people will say we're not hanging our hat on the protection.
We're hanging our hat on what everybody else is saying once they used it got the gloss and slickness is out of control the the feeling on the paint everything is just he's right there and and let's get into the next question from this is ash and Chris Carl says got juice.
I got juice yesterday and added to my hyper clean collection right there. This is a post inside the group. You see the cabinet and you got all the different sprays from hyper clean lined up labeled and juices right out front with this bright yellow color I love it.
And it says since I have juice now I'm maintaining hyper clean coatings on my car and wheels. When would slick and spray coat fit in as well I want to bring it bring it into this point of the question because a lot of people will start to ask this exact.
We have no problem I'll go and say I know we're going to answer this question maybe another couple hundred times over the next year right where does juice fit in with slick and then also spray coat.
So I kind of look at this it's just going to be very dependent on your use case your customers own cars whatever there's going to be times where I have a little bit of extra time.
And I'm going to put spray coat on at the end of a wash because I go hey this car has been beat up I took it on a road trip I did you know I've driven it few you know two to three weeks without you know get into it.
And I might slap spray coat on it rinse that off dry the car off and then just go put juice on right so what I want people to understand is it's not about things replacing each other.
You know I don't think that way and I'm not saying it's wrong to think that way but if you were to put on slick once a month instead of juice or if you like to use slick twice a month or you want to use slick every 60 days or spray coat every 60 days and then use juice the
rest of the time. I think I want people who listen to us to understand there is no right and wrong here. You have to assess the car you're taking care of like if I only see my customers car quarterly I'm probably going to put slick on the car.
You know I'm just that's what I'm going to do use slick. If I want to do a final wipe with juice just to give it a little bit more boost and gloss and a little bit more slick feeling then that's what I'll do.
Right. But if you're seeing your car all the time. Like if it's your own car and you're seeing it weekly. There's nothing wrong with using juice slap and slick on there once a month spray coat once a month whatever it is you want to do.
But I think we're getting into this period where and I understand it I think you understand it where people are always trying to replace something or say this is the replacement or that's the replacement.
It's going to be really how you take care of your car. You know if you're rinse washing your car every week. And just use juice and dry the car off and call it a day. You know you're taking care of your car twice a month.
You know but you have a coating on it. Man juice may be the only product you end up loving and go I'm going to use juice every time. Right. But if you have cars that are neglected even in your own collection of cars that don't get driven or they sit outside.
Yeah man you may you may slap spray coat and slick on there a little more often than some people.
So you talked about and they talked about it says that they know that on the last podcast and YouTube you talked about the build up and that you know taking away a coating and things that can happen if building up of other people's products which we won't go into your
We don't like to do that which we could easily could easily go over the specific products that are on the market that everybody knows about and we could go over and explain it. We could probably even get into the chemistry of why it happens and how juices is is a more
Well it's a cleaner formula. Yeah so so yeah go ahead. I was going to say you know start there because we list I think it's interesting on the marketing we list some things at the end of each of the videos and it's like a little slogan for juice.
The very first one is clean. I thought it was very interesting to go while marketing came up with and you guys did a great job with all the videos which was commented on like people are like man we love these videos.
You know interesting to go out of the gate on the slogan clean for a spray.
Yeah I have started to run into some situations and for anybody that didn't listen to the launch podcast. You know we do these episodes for a reason and that is to try to give the best perspective we can in a long form you know podcast.
You can watch it on YouTube you can listen to it on your phone whatever you know Apple or Spotify or whatever it is you use and I ran into a Bentley issue where this guy's car looked pretty bad.
I mean it wasn't bad paint correction. I couldn't see why it was this way and as we strip it away. This cloudiness this build up sort of you know light streaking and we sort of cleanse the vehicle and then we use wipe on the vehicle.
And then we put juice on the vehicle all of a sudden you go hey this car looks how it should look and one of the things that's happening and I would say it's getting pretty widespread is that a lot of people's cars don't look as good as they should because they have a coating on the car they
maybe have paint corrected the car to put the coating on or whatever and there should be more pop to it but we're just seeing this like build up and the product he brought up is is very well known for you know offering quote unquote all this protection every time
you wash your car and you know we've never old oversold spray coat or slick in that way we never went exceedingly overboard with protection and those formulas although we have strong protection in them and there's kind of a reason.
Guys if you want protection on your car you stack at the very bare minimum you know that's why that product exists get some real durable high level protection on your car very easily.
Then you can go into uno dose tray Sparta those types of things.
But what's happening and I know you see it at HQ working with the team there and I'm seeing it in the real world and some of you are seeing in the real world.
When you use quote unquote heavy spray sealants you're going to lose clarity you're going to build up stuff one of the things we wanted in this formula is not to destroy your drying towels as you guys are spending more and more money on drying towels.
I know there's a level of frustration with clogging up drying towels and not being able to get this stuff to rinse out guys that's all a byproduct of trying to achieve a lot out of water based sprays.
When we actually have things like stacked to avoid doing that, and that is sort of the ground that juices built on, which is, let's make it easy to work with.
Let's have a tiny bit of protection so it's a sacrificial layer but let's not go overboard. Let's get slick. Let's get gloss. Let's get all those things.
But let's not go to a place where here I am looking at a black Bentley going. Hey this guy did everything quote unquote right.
He took you could tell he was taking care of the car you can tell, and it just wasn't acting like a ceramic coated car now I want to say this juices not just for ceramic coated cars you can use it on everything you use slick on coated
or non coated, but specifically for those of you that really care about the appearance. You got to take stock and what products you're putting on your coated vehicle because it will start to clog and cloudy the surface.
And then you're not only not getting the hydrophobic benefits of your coding you're not getting the clarity you're not getting the deep gloss you're not getting all those things.
And you think something's going wrong with the coding. It's actually the product that you're putting on the coding. And I guarantee if I came there and I stripped that all the way.
Most of your cars would look a lot better and that that's kind of what we found with this product juice.
I thought it was a great question. So does using ceramic snow foam cause any buildup as well since it has sio to in that same question from the same post inside the specialist group.
I thought it was interesting because you could tell they were really now curious. Okay, so we got to define what buildup means because there there is there is things that we do want to quote unquote build up right I mean we do want to continue to layer on protection.
But then we don't want to build up or clog or however people want to define like you just mentioned towels or paint or glass right so there is some differences in a spray that is being put down that you don't then rinse off.
And a soap that is applied and then rinsed away right same as spray code right spray code you could technically use it every single time absolutely you really won't have any of this same clogging or other stuff that sprays why.
Well, because you're rinsing it off, you know, they'll put not off like all the way your water activating it. Yeah, so he is different now if you go hey, let me put spray code on and never rinse it off and keep using that towel.
Okay, I haven't done it, but I know some people swear by it, but I haven't asked them about this issue but I would imagine if you continue to use really kind of any type of sealant that wasn't formulated like slick to try and minimize that.
Because we really did try that was one of the things we did work on.
One of the more prominent stuff out there is using some of the cheapest ingredients, right. So when you guys use slick one of the things I guess asked a lot a lot is when I go back to my car after using slick it keeps getting slicker, you know keeps getting more and
more of that feeling and it's like yeah there are actual water based stuff in a formula that can create a curing that protects your car to a higher level. Well those ingredients are a little bit more expensive.
Those ingredients are a little harder to work with those ingredients take a little bit more time to develop and and you know, some of this stuff's not being charged appropriately to to use those types of ingredients and that's okay they're trying to
achieve insane water behavior and you know tell you these long term. I've never really been the kind of guy that's ever preached.
Use slick once and then come back three months later and use slick again. I've always just said use it as often as you can to build up protection.
But you got to realize to achieve that non cloudy look, you got to pay attention to that formula. And let's all be fair. Some of you are highly detailed when you detail a car and some of you some people aren't.
So what's the difference? You care on a level that someone else doesn't. And I just could never stand and Marty knows us, you know, talking with him and the team every day.
There are certain certain things I want to achieve and it all comes down to how my car looks, you know from our dressings to to our wheel cleaners to our interior cleaners there are just certain things that I want my car to have when I've spent the time detailing
it or spent the time on a customer's car. Guys not everybody has that number one knowledge of what a car should look like. There's a lot of people making products that have never been in your shoes, highly worried about how cars look when they're done detailing
that's not a shot that's just reality they're just simply chemical companies they don't they mix chemicals they don't they don't really detail. And those could be companies that have been around a long time those could be companies that just started up you know a year ago.
So I think you just have to number one, you know, I really want people to understand like you have to look at your use case, like my guys love juice, and they're going to be using juice.
Probably exclusively on most of our maintenance clients, because the cars never go on maintained. Right, there's no reason to worry about they all have coatings on it they all have this they all you know they all have this built in, you know system that's being used.
But if we go to a one off detail spray coat slick, all that stuff's going to come out, because it needs a little bit more of love and protection built up. You know you may even see ceramic snow put on then spray coat and then topped with slick just to get the best feeling we can get the most protection for that specific customer we don't do a ton of that work.
But if it pops up we would do things like that. So I think people are spending a lot of time on the internet, not just with our brand I see it everywhere like trying to figure out, instead of just playing with all these products a little bit and kind of coming up with the system that best fits what you're trying to do.
Well, alright so Andrew, Andrew, you know, great question because let's get straight to it. This is what a lot of people really want to know. What does it smell like.
Andrew, we worked on the same quite a bit actually. We sent quite a bit back and forth. I think we nailed it. I think you look at that bottle with that color, you know, seeing it in the photo. Juice is going to stand out now. It's a vibrant looking color.
And and the scent is mango dragon fruit. Apparently it's a Starbucks drink, Nick. I didn't know that. I sent some money to my daughters and had them buy some.
Oh, there you go. Sounds good. Hey, we love this is brand new. They're out in California. They clean their cars. They do they tell me about it. So I sent them, you know, send them money said you guys go buy it and and we'll send you a gallon.
That's what we did. Now fun fact as a as a dad, I said, I put in a spray bottle. I said for the boyfriend, because because if he's going to drive you around, he better have it as a clean car.
Right. I mean, he they love the scent. Most everybody else that is has opened it and smelled it and started spraying it has loved the scent when you you we finally landed on it. I sent you other when you go this one.
It was a code is what we always have codes. You're like, what this one? And I was like, yeah, it's a great scent. Yeah, it's just a pleasant product. Right. It's easy. It's pleasant. It's takes you no time to get around a car.
You get insane slick with your towel. You get a gloss. It's a nice way to finish things out. And I think it's important for people to sort of have this.
And I hope we've earned this at this point, guys, if I can't use the product, we're not really, you know, we're not really going to put it out, you know, and my guys were going crazy for this product. They were like, we just we just like the user experience.
It makes our life easier. We like how the vehicles look. And so I think all of you who haven't tried it. I know a ton of you did. It was probably our biggest launch ever because we know these products are probably the most popular products in car care.
So I just think it's worth a try if you haven't tried it.
Yeah, I know Memorial Day. It's going to be a huge mover, right?
Oh yeah.
Memorial Day coming out. We already know. Juice is going to be top of the list. So next question from Larry. Larry says, we've opened up a can of worms with the product title.
And he says that won't won't end wonders if juice is worth the squeeze.
I go Larry, listen, my guy first squeeze the trigger on the buy button. Yeah, then you can go make some slogans.
Come on, come on.
But Larry, the actual slogan that we're going to release now, it's not technically the slogans already been done with marketing. But for those of you in the Fruity Pebble Gang, we know that the juice has a specific meaning.
And it can go back to a lot of us in the old school days, go back to a big old tub around guy that would break through a wall. He was colored red, not yellow. And that was high C.
Now, that's not where the slogan man. Okay, you're right. Koolaid man. Wow, just didn't land the joke. But you did all the way.
So the Koolaid man jumping through. But Nick, that's not where our slogan comes from. I put that out there to go. I know people are going to get it confused.
Our slogan actually comes from that guy in court that couldn't put on gloves but love to break through the line. And they would yell out over the intercom juices loose.
Now Nick and I both played football. So we kind of said it one or two times just naturally, but we never actually said this was going to be the slogan.
Larry, you're not going to take the slogan Fruity Pebble Gang, we're going to take it man juices loose. This is our time because Nick, I passed up the high nooners on clearance for some Fruity Pebble beer.
You know, I missed out on last week's episode, but I got some juicy. hazy. Fruity beers. And we love the scent. We love the product is a wonderful release.
Everybody go grab it if you haven't done it. Larry, my guy, go buy it. And then you'll understand the juice is loose. Yeah.
Alright, so Nick, we need you to explain because we'll move on to the next next couple questions inside the group. First of all, explain Raptor Rob and let's talk about impress on the inside of Kias.
Yeah, it's, you know, we're running into a lot of us that the detail a lot of cars, you're seeing a lot of interiors react differently to conditioning type of products.
You know, we see it in our testing, we see it in use cases where, you know, you have some of this plastic that maybe has somewhere or it could be brand new from the factory, it's hard to get it to for that conditioned look.
You know, it really is it soaks up a lot of product. If you get too much product that'll kind of have that real glossy look, you know, so that you'll have to go knock down, you know, jeeps, those types of things will get that those harder plastics.
So I think you're just any time period where we all need to realize to get that conditioned look it may take a little extra work on some of these cars, not all of them and certainly not the major percentage, but you absolutely will run into that for sure.
Let's pause there on the plastic parts. I don't think and I know detailers I'm not going to go into you guys. Let's just say the average person. Okay. And then detailers hopefully we're above average. Okay. Yeah, agreed.
Agreed on what that we're above average. I don't know. Hey, when we look at the interior. How can we really know what that is. And when I say that I go, I know people even with a guy I've talked to you about locally people coming in and we're looking at their cars and I'm telling them, yeah, man, push on your seats.
You'll find out if it's real leather or if it's pleather, you know, look at this dash. Can you can you see how how that texture is is so defined it almost looks like it's been printed. Right. I mean, we know as detailers are certain things to look at.
But if we're trying to explain to the average, you know, car owner, or, you know, Raptor Rob or some of these people that listen to, you know, to you on clutch culture, defining now how they could know what the difference of the plastics right somebody
this guy probably maybe maybe questioning the different types of interior might not have said the right thing or looking at the right thing and going, How come it didn't soak in here and you go, Well, that's a hard plastic. It's it's never going to soak in like the plastic up here on this other part of your dash.
Sure. Yeah, no, that's it's, you know, if I went into a really, really, you know, neglected car, I would be prone to using revive getting everything cleaned up and then if I if it if it needed some nourishment, I'd come back with impress.
You know, on a car that's not horrible, I think impress directly works fantastically for people that like that that look.
All right, I'm gonna go just second, but keep that thought. But people I think are going to go, What is what is a trash car? What is one that is not trash? Maybe should we think about how I would hope that we ask our customers, how long it's been since they cleaned the car.
Or if we know that they're a single call, we never seen them before, they signed up for a full detail. Okay, right, then that's how we could maybe understand what what is going to look like.
Yeah, and I don't know how to explain with words. I mean, I guess I just know when I walk up. I mean, I know what a neglected vehicle looks like. I think most of you probably know. And my first, my first, you know, reality around what I'm trying to accomplish on the interior of a car is I want to get it as clean as
possible. Period point blank and a story. So when some things, you know, need some real love, my first thought is how do I get this as clean as possible. My second worry is, does it need to be nourished, you know, doesn't need some nourishment back in the in the
the the leathers and the plastics and the things like that. So I think on well maintained or just average maintained going in directly with impress, you're probably going to have a great experience. And I know a lot of guys use that product for that reason, they can just get a certain look, maybe it's
been two or three months of the car. But there's a lot of cars we all walk up to this maybe never had a good detail in years. Okay, so now I'm just worried about cleanliness. Let me get this surface clean. Let me get every surface clean. And then let me worry about going back and nourishing with
something like impress, right? So I think it's just an order of operations thing. But I will say it's kind of what you said. There is going to be so many different types of plastic on on something like a Kia or any car out there, that you got to realize that that that you may have to go back with any type of nourishment
product twice on this piece of plastic to get the desired look or and once on this part and everything looks great. And you put it on this part and you have to go knock it down because it just didn't soak in as well. And that's always kind of been the case. Right, like it really has, it's just getting more pronounced
now because of all the different stuff going on an interior. For those of us that used to dress. Yeah, exactly. Like you realize like you, you do a jaguar, then you do a Honda, then you do this, you do that. And inside that Honda, you'd be like, man, the door looks great. And the seat doesn't isn't doing well. And the steering wheel looks this way. And this looks this piece of
plastic. It's the same thing today. It's unfortunate. I don't think it's all has to be this way. But it's just the reality of manufacturing at this point. It is. And if you're not careful, meaning if you just start going and wiping, you're not you really now have to be
careful. I guess is what I should have said. Instead of if you're not I go, actually, you have to now. There's no question anymore of if you're not like you can't not be you have to be careful now you open up every car and analyze every part that it is.
Like we've said this before, the amount of F 150 doors that are being burnt by detailers by a car wash by whoever, because they're so unwilling to go away from that base APC type of cleaner is insanity. I mean, it's that's why revive exists.
It's like, let's just take that out. Let's just do this. And to be fair, you could have sprayed F 150s with straight APC 1015 years ago, and not had them chalk white, whatever. Now you cut an APC quote unquote properly spray a door and it goes white.
You know, we don't make the rules, right? Like this is this is part of it now. And guys wonder why we're so cautious of telling people about APC. It's like, dude, how many more doors on the internet? How many more pieces of plastic do you need to see completely white out when you just go this isn't worth it?
Right.
As to as two guys that own older cars, we're definitely ones that would go, boy, we wish they made him like these two.
I mean, yeah, you wish and you hope and but the stuff is what and we can all have a joke about it. But there's a lot of guys that are, you know, talking about dressing over completely burnt door panels on Facebook groups all over the internet on a weekly basis.
This isn't a one off. It comes up every week. If not, the reason we always talk about it. Yeah. And I just go why risk it? I wish things were a certain way. They aren't so we make an adjustment.
All right, let's go. Scotty saying community. Hey, love that community. I have a buddy customer that is wanting his truck ceramic coated this evening. And it's a little crunch time. So fresh off the lot love that great time to get your car coated.
If you buy or if you have a buddy that buys a truck, fresh off the lots of great time to get it coated. He wants it coated in tray.
So Scotty had a little bit of problem. A lot of people have this question. I think it's a great question. Anytime you got a question like this guys go into the specialist group.
So why we have it? There's a great question, Scotty. He says, I want to put on tray. It's a brand new truck. But our weather here in Michigan is a little crazy. Hey, whether here in Oklahoma is crazy too, Scotty. I love it. You know, this is why we love it.
You're weathering like our weather. But I'm with you. 30% chance of rains turn into 100. And he wants to know. I've got to coat this for my buddy. He he knows that we got to tell him not to wash it for a week. But what happens, right? What happens if we put tray on it? And it's going to rain later.
Right. We're gonna have to have this time conversation. So what I always do, if I know rains coming, and I've got to know that the customer might either drive it, set it out in the rain, or for Scotty, I think he said he's got to store it, but he can't store it inside. So he's got to coat the car, this truck, and then it's going to rain overnight.
Yep. So we get this a lot. I mean, modern technology, look, this whole keeping cars for 24 hours and 12 hours, that's kind of outdated for quite some time, by the way, it's not like it's just now.
I would want clear weather, at least an hour after I had the coating on the car. I mean, I think that's pretty safe. You would obviously want clear weather for as long as you could have clear weather, but the world's not perfect as as we're seeing with this situation.
But it's simple. I mix up a waterless solution for eco one. And if the car, the truck gets rained on, you know, let's say three and a half hours after I coated the car, I just make sure to do a waterless wash very carefully and get the stuff off the car.
I don't make it any more difficult than that. And this is one of the things I'm starting to see. I think as the economy tightens and as people have a little bit more time, maybe not working as much at their job or, you know, as a detailer, they're starting to make things more difficult than they need to be.
The very simple answer here is, do not coat the car in the rain. Let's say that. Don't coat the car if it can't at least sit for an hour without rain touching it. But if rain comes down two hours after you coated it, and you're still up and you're in your house and you're storing it for your buddy and it starts to rain, let the rain stop.
Go out there, do a waterless wash with with good towel, good couple towels, spray the car down, get the water off of there, and you'll be fine. We've seen it over and again.
Now, let's go over a second scenario where I go, listen, I go people go, they're just not. Okay, don't don't don't faith it.
Wipe it down, like you said, and then restart just throw some stack on top of that. Right. Sure. That would be a time to use stack in it's a massive advantage for here. If you're really worried about that, you got 15 minutes to put a light.
Right. We're not talking about a heavy application of stack. But if you're really concerned about it, get the car dried off with eco one like he talked about.
I think give it a real quick light stack or something. Do not this is the time not to go throw juice or or spray code or go. Some people I know have gone less than I got.
I got to put on this water based protection to protect my coding. No, not the time for that. Get the water back off. If you feel like you need to do something.
Put a little light stack on. There's a great time to do that. Yeah, I mean, just make it easy on yourself and we understand that nothing is perfect.
Right. And the great thing about where we're at with coatings today is we don't need perfect scenarios to get a car coded for wine o'clock 10 years ago.
That was tough time. Okay, it wasn't we aren't where we are now. But I will say this, make sure the car can sit for at least an hour without rain.
If hour and a half, two hours, three hours in you get some type of light sprinkling or a heavy rain. Let the rain stop. Go ahead and take your waterless wash out there. Give it a give it a dry off get the water off there and you'll be good to go.
Okay, we got a question from.
Well, I'm not I apologize. It's own CLE uncle. Apologies, I'm probably not saying it right. He's probably also used to that.
He says, can I top and he lists a brand and it's all in one right so let's just go with hey, I'm going to put this all in one.
Anybody's all in one. We're right there on stack. So there's a great time to ask it. So if you use an all in one, can you go straight in and on top of an all in one with stack?
Yeah, this is this is an interesting question because there's a lot of conversations about all in one products now and the product that he listed is very wax heavy, very oil heavy. That's the nature of, I would say 99% of all in ones.
We certainly have a different view of all in one. We would go with more modern technology, you know, in our all in one, but most of this stuff's been around for decades. I mean, for people that don't know this has been some of these products you guys would list off.
I'm like, you have no idea how long that product's been around.
But you need to take wipe and you need to get it off of there. You need to get the protection off of there.
The best scenario is if you want to code a car just not to use a product like this. This product is sort of just so everybody knows kind of what all in ones were born out of is sort of the auction and dealer world.
It was sort of like, you know, the step up from a glaze, you know, the old days when you just glaze a car at a dealership.
There is nothing wrong with an all in one product, but I think if you're using an all in one product, you need to be using it for a certain type of package where that's what you offer.
Now, what I would do with an all in one product is take juice or slick or whatever and go ahead and clean up the car, make sure you have no polish left over, give it a nice layer, maybe even on wipe off just go and use that as your wipe off.
But when you're using all in ones to effectively use it as an all in one stack really doesn't have a place there.
But if you're you're like, Hey, man, I just made a mistake. I used the wrong product. Go ahead and take some wipe and get that that protection off the surface and then go ahead and coat it.
But in practical terms, if you're using an all in one, that should be the package.
The process is what I left out. You're right. The process of wipe. Good call. Good call. But I love an all in one plus stack on top of it. I do love that package.
But you're right. You got to wipe it first. Yeah, you got to wipe it. So but you, you know, if I'm using an AIO and the one he listed has been around for a lot of years, you're talking about a wax based sealant based type of protection.
Yeah, you you the best move is to just move to a different type of polish and that then just stack it but the question right then because if I'm going stack.
I'm doing stack. But I just got to think about this from a logical moment right like all in one. I'm going to add a little protection but I probably have have sold the customer that I'm going to be adding on like whatever
term of protection that was right and and I don't know what he said I'm just I'm just kind of reading into it because if I'm going to grab an all in one, he's probably using that for some other stuff where he said like maybe the auctions or maybe like I know people that use all in
ones for full details because they don't really want to put anything else on like so I understand the uses of all in one. Let's let's say this though from a maybe a better way to think about the question.
If I'm really having a customer and I'm going to talk to them about stack. You're right. I shouldn't then use an all in one. I should use Velo. Yeah, I should use the one step that hyper clean has because Velo and I will go over and clean that just as well probably even get a little bit more of that
marine a little bit more of some of that oxidation off in a he listed you know the the actual one that we both know and that product so we go listen Velo actually probably cut and finish probably even better. Yeah.
And so then you're not you don't need protection inside of the formula of the polish you don't you got stack that's going to do the protection. I think this is where we'll get into here in a second about time.
Right we're going to get into questions about you know what do I do with this and how did it. Okay when I'm thinking about this moment I'm thinking about time and now you just go hey you're gonna have to do why do you have to do this you go you know if we didn't have to put in this
protection of a polish. There could be a much better use of our time. Yeah, like so like I think about it this way. If I did an AIO package and all in one package, it would be to buzz around the car full detail and I'm just using a price here off top of my head let's say that's 600 bucks.
Right because AIOs were meant to get around a car in less than an hour. I mean you remember the purpose of those products that's the purpose of them today you're getting around the car you're giving it a light gloss up, but you're getting around the car.
You know big truck maybe an hour and a quarter half max you know for most small SUVs you're getting around the car in an hour you know you're not really offering a lot you're just offering something that makes the car look better.
So let's say that package was 600 bucks and then my one step with stack is you know 1000 or 800 or 900 right where they're getting more protection.
So I'm not going to use my all in one polish to get my $1000 package right so it all in one to me is a fantastic use case for a lot of daily drivers right.
I'm not against those products I'm actually just explaining what they're designed to do and you have to fit that into a customer's budget or what's best for them.
Going back over and then having to layer up protection and do a thorough wipe and go down and really worry about if everything's bonding correctly it's just not the proper use of the product, but I think it's an awesome question because I think people are being led to believe a lot of things about AIOs.
AIO is supposed to stand on its own it's really not supposed to have a bunch of protection layered on top of it.
Alright next question from Justin Uno or Trim for polished enhanced headlights and there was a question inside of his post what is an enhanced headlight.
I'm guessing he means like he didn't do the full on like deep you know sanding and full compound so he just kind of polished it to make it look better.
I'm just I'm guessing so either way right yeah a deep a deep cut and sand or polish to make them look better either way what are you doing Uno or Trim on headlights.
You're using Uno and again on headlights especially like if you said correctly that you've done any type of cutting at all.
Layer it on pretty thick. Layer it on pretty thick those are pretty porous surfaces but it's a good question.
Trim is you know a plastic coating you know if you think about it in modern cars right it's made for that cladded you know plastic pieces around cars you know think of the side you know skirts on jeeps and things like that.
That's what it's for but it's a good question just take your paint coating and put it right on the headlight.
All right so let's get into the last question.
So it's from Kevin he said so quick question about the concentrates he's been using TRX in a one to four in a foam cannon wheels and tires and 10 and one as a pre wash.
And then after degrees or he talks about the mix it in a five gallon jug that that we've got another post inside the group which was from Joshua Lawrence Joshua Lawrence was going over the TRX breakdown and his cost per car.
Right so we got to get into these questions right like of when when people go and look at right here's my cost on using chemicals but I would say what most most most anybody if we go know your numbers you know they're going to go
into well what is my cost now you and I and people even quoted you I think inside of one of the posts are going well this is why Nick says don't worry about your pennies right don't worry about your little stuff.
So there is that where people are hearing right we do wonder to do you know people listen but but do they hear I say so some people do hear some people still want to question and I love it Kevin Josh then showing out the stuff
this is what communities about this is why we have the specialist group right go in really ask the questions you want to ask and let's dive in and talk about it I love this so Kevin I can appreciate the question and actually got Nick and I talking last week about the
spending time thinking about their cost like I mean I can on one hand go Josh I love that you put out that and on one hand I can go yeah I don't know if I'd ever would have spent my time doing that.
Yes it's a it's an exercise that I think you said it right is like I appreciate these you know Kevin and Josh and and ever anybody that's ever you know ask these types of questions because it gets you thinking as number one just a business person right and number two as an actual company.
But I think it comes down to this is that
when you use your time to in the detailing space worry about chemicals let me kind of share some behind the scenes of when things start to turn I've gotten a lot of questions about gas prices.
Okay guys it's nothing for me to spend right now currently 2k a week $2,000 a week and gas I mean that's that's a pretty heavy gas price that's that's pretty hefty number the only time the only thing only time I was aware of that is because I got an email from my financial
people I don't concern myself and people go gas is expensive it's like but I kind of priced in that gas has been volatile for the better part of the entire 15 years I've been in business.
It's never not been volatile pretty much for the last 15 years I've been in business going on my 16th year now.
So when I do prices for 2026 I'm expecting I can see $7 gas I'm expecting I can see $4 gas.
I'm just expecting that those things can happen.
So when wild price swings and gas happens I don't freak out because I largely thought about my pricing for the year and and that was already factored into my brain of gas could get expensive.
Because I mean sincerely Marty I don't think the entire time you were in business the last time gas was really stable I was like a new driver.
You know what I mean like it's been the better part of 1520 years that that we've just seen gas get way more volatile pack not really killing it.
Yeah I mean it's it's just kind of been one of it and the same goes for chemicals where do you what point do you have to get to as a business in this business to really dive in to what you're paying for chemicals.
And the number I'm about to say is probably going to shock people 15 to $20,000 a year spend on chemicals would probably be worth starting to take a look at your chemical price.
I mean those are pretty big companies and I can tell you I know shops that that probably spend between $20 and $40,000 a year on chemicals and they're not concerned about it.
That doesn't mean they go buy a $500 gallon of tire shine.
But if they like the shine if it works great if they like the company they're in business with they're not largely sitting there obsessing about price and so for all you guys that are maybe getting your start.
Maybe you're a single operator you've been a single operator for some years or you got one or two team members.
I want you to keep in mind until you get to about 15 to $25,000 and yearly spend on chemicals.
It's largely not really something if if you are pricing things appropriately for your time and your expertise and whatever it's going to be so minute it's really not worth your time your effort or the concentration on that.
You can say that and you've said it plenty of times and I think you've even gone like listen as I was this before I was an owner of the chemical product and I know those people that are just going to go.
I don't get it. I didn't understand doesn't make sense right like almost like you're speaking a different language.
That's a good way of putting it because I think their mindset is different than your mindset.
There there's being counters.
Let's just just call it what it is.
You can see it in any any business.
I dealerships horrific being counters.
I hated going into that.
That's true.
I like very brutal but there's being counters that throughout any industry quote unquote or any business.
There's plenty of being counters that are owning detailing businesses.
You just that's their mindset.
That is what they are.
That's who they are in a sense.
Nick so when you talk about hey you shouldn't care about this.
I almost would say they don't understand that maybe even fighting or arguing internally mad at you of going you're wrong like you are absolutely wrong.
Nick I need to count this because I am concerned about the cost that I'm spending every month.
You need to have like don't get me wrong.
We know pretty accurately what it costs us to do a coding right in my business.
What I'm saying is I never changed chemicals or changed processes on the cost of a coding and there were some expensive coatings I used especially when they were new and fresh like nobody knew what to do.
But I look at it now I'm not telling people not to know things.
I just think we see people that continuously obsess about it for for months and years and decades on end.
And I would say actually most of those people don't get to a decade.
They don't get to 5710 years in business and here's the reason why.
I was going to say why you think that is Nick because when you're running a service based business like we all are the thing that matters is sales.
You solve almost every problem in a service based business lawn care plumbing HVAC whatever by more customers using your service.
And so if you really look at all of these businesses being purchased by bigger companies now local HVAC companies whatever.
They're concerned with how many contracts do you have.
Not what your operating cost because they know they can fix operating cost in like two days.
They have some software look at the operating cost said oh yeah we just need to buy this instead of that we're done.
Right.
Like they can clean up operations with some computer software and things like that but they're buying companies based on service contracts.
So that should tell you that the smartest money in the world.
Private equity hedge fund whatever they are in the money business.
When buying something like an HVAC company which let me tell you between the vans the parts the HVAC systems way more of a cost than what we're doing in detailing.
They're only concerned with how many service contracts do you have.
So what are they concentrated on just like every detailer out there.
You should be concentrated on how do I sell more people because what happens is it compounds itself.
If I do if I have a thousand customers this year knew that I got into my business guess what's easier 2027 because out of those new thousand customers.
I'm going to remark it to them.
I'm going to put them on an annual this I'm going to put them on a biannual that I'm going to put them on a quarterly this and I'm just creating what quote unquote service contracts.
Right.
Even if you only do one off details the more people you get into your business the more people are going to repeat in your business if you're doing a good job.
So the whole goal needs to be not how do I save these pennies it's how do I get more customers.
And so the reason I say what I say is because I know what's worked in this business.
I've never seen people pension pennies over chemicals ever work long term.
But I have seen a bunch of people that concentrate on bringing in a bunch of new business year after year.
Those guys are 20 plus years in the business.
So this is something that people want to know is this new that you've said no.
This is actually this has been a heartbeat of when you and I first started talking all the way till now.
Interesting.
There's an association that has now started to tell people that they can hire detailers and market the detail or something.
You've been saying that they should do for years and years and years.
Right.
Like the amount of people right that have been one direction thinking about cost.
There's a there's thousands of.
I'd say it's a majority.
Probably.
Yeah.
Good call.
Good call.
The majority of quote unquote detailers or if we'd like to say small business owners right any of that that we want to put ourselves into.
Think about their cost way too much versus opportunity of going out and we call it hunting right.
Are you the guy that's going to sit back in the cave thinking about what you got.
Don't have or are you going to be the guy that goes out and finds the new game and finds where to go hunt finds out where to go get whatever it is that you need to go get.
So think about it in the detailing terms.
Let's get out of caveman terms.
Let's get in 2026.
Nick like I'm on the Internet.
I'm in a group whether that's our group or other groups because we see this all over the Internet.
The amount of time that people spend doing fill in the blank blank.
It's whether it's talking about the cost like we just did or gas prices or whatever any type of negative or any type of complaint or theory around why something isn't happening the way it should.
Versus what a guy that you and I love we brag about him all the time.
These guys are just nonstop on the Internet showing pictures of cars or showing pictures of about working on this boat or hey let me talk to you about this product or you know fill in the blank of whatever he puts out right there.
There is a difference there's a difference of people that want to actively put out stuff that they are whether it's hunting think of that as hunting.
We can think of it as a fishing right.
I'm out there fishing for clientele I'm out there fishing for new customers but I'm active.
I'm actively going after new customers and maintaining the customers true versus sitting back thinking but not actually doing.
Yeah I think I think this this we've seen a and this isn't actually generational.
So what I mean by generational in this sense is business in 2010 2015 versus business in 2026 not actually somebody's age because this can happen through all ages.
We now have a big culture of paralysis by analysis.
Right so like one of the things we see in like DIY car Facebook groups.
Guys will write stuff like I've been doing research for 16 months on which is the best soap.
Like bud just buy a couple soaps and wash your car like you just got to find what works for you what connects with you.
But I mean you'll see those posts and it's that is unthinkable to most people but that's the same thing of sitting around and obsessing about things in your business.
It's the same thing you're you're paralyzing yourself to what actually matters.
And I'm here to tell everybody in service based businesses especially local based service based businesses is really simple.
You need more customers.
If you solve that you're going to be in business for as long as you want to be in business and you're going to make a lot more money than you ever thought possible.
But that's often the things people don't want to do.
I mean a lot of us become detailers because we like to hang out in the shop by ourself put the headphones on zone out.
And so while we're zoned out we're thinking about how much did I pay for this tire dressing and how much did I pay for this and how much I pay for that or what software I'm using.
I did something on this podcast this year I believe or late last year where I go this obsession over software for guys that are you know don't need to be concerned about it.
Like it's just not that big a deal like pick one make it work for you go sell some more jobs.
Remember that one there was that those guys that were training people to be entrepreneurs or whatever.
Yeah, they were like go get your HR and it's like yeah I mean guys were talking about HR.
This is this is what 567 years ago they're talking about your HR department it's like duties working by himself.
Like the there is a business theory that's very easy to understand major and the majors and minor and the minors.
When you're a detailer worrying about chemical cost as a minor that doesn't mean you don't ever look at it but it's a minor thing.
Major is how am I marketing and attracting new clientele.
So I want to major in that and I want to minor in this other stuff.
Like there's a lot of people that get into issues buying product and you and I have several of these where they get into issues buying product and you realize that their personal spending is out of control.
So you sit around you go wait a minute you concocted this story about product cost but product cost was never the issue.
It's the fact that you spent so much money in your personal life and had to take it out of the business.
It's not a judgment because everybody's made that mistake if you're in business long enough you're going to make that mistake.
It's just who corrects it fast the fastest that kind of sticks around.
And I want people to hear this like we work with some shops and you guys are seeing some content come out of some shops that have been open 30 years on our face on our social media right now they've been in business 30 years.
Do you know how many times they've asked us about product cost to hyperclaim that they use our products at their shop.
It never comes up never not once.
Hey what's the price what's the order level what's this what's the pro account what's the distribution account.
Guys if you want to reduce your product cost with us pro 20 or 50% off distribution code you're getting half off your products if you're that concerned.
By the way this works the same way in the PPF business and an attempt business.
If you want better pricing on PPF and you want better price on tent you buy pallets of it and you're going to get a better price than the guy that buys one.
So there's a lot of PPF shops that are running very low margin and you go well why aren't you ordering a pallet of film to get better pricing they're like I don't know.
So they were sit there obsessed about the price of their PPF and you go well that that company has a program just buy a pallet of it.
Oh OK so the cost of the film was never the problem right it could be in some minor situations but there's obviously a move to be made that they didn't make.
Guys you can save 20% off I mean in our pro 20 discount you can save all of these different things if you want to reduce cost and we put those in there at the levels that benefit you.
Right this is if you're trying to get 50% off you want seemingly you're running a volume shop.
So you want more product on the shelves so you don't have to keep reordering and reordering reordering or you want to get into distribution in the retail side of things.
So I appreciate you know how you put it Marty is look we all think differently.
Everyone's brain is going to look a little different you're going to think about things a little different.
And I'm not sitting here telling you hey my way is perfect.
But if I look at the 10 most successful 20 most successful shops we deal with price of chemicals never comes up.
If I look at people that I know or maybe not doing so well or struggling to grow or whatever the price of chemicals comes up at times.
That is the those are the people to learn from not from some person on the Internet and I see this a lot now.
That's talking about buying cheap degreaser and cheap this and cheap that people are going to auto parts stores and you can cut it like this cool man.
All of those guys have burnt wheels all those guys have burnt cars.
Ask me how I know because if you pay attention close enough you can see that guy come back and say hey what happened to this wheel.
So what did you really save.
I don't know burn burn an authentic Bentley wheel that you got to go get from Bentley.
Go go burn a Ferrari wheel go burn a Lamborghini wheel and see how much money you really save the long run.
You mentioned some high end brands would have you could you could burn a hundred dollar wheel right like yeah what'd you say those guys are in trouble.
If you're the bean counter that's in that trouble like you.
I do under like you get it like I you have to be that concerned but but you should probably stop counting your beans and thinking about it that way is what we're saying.
Right.
I agree.
You should stop.
You should.
But those of us that don't think that way we look at them and those of us that aren't that way.
We always question and we always go.
Yeah it doesn't make sense does it.
So if you're somebody that goes yeah it doesn't make sense for them to do that.
I'm a guy that goes and hunts.
I'm a guy that goes and tries this.
I'm a guy that goes and dot dot dot.
Hey listen we're with you right like but it is a community and we do know that there's other people that do think differently and absolutely.
We hope that together we can all just like you say bring more people in clean more cars and maybe one day when we're walking up to the restaurant at Mother's Day.
We can look around and see cars and go wow look at these cars.
Yeah.
But like me and Nick who went to a restaurant on Mother's Day.
Not only did you cuss a little bit but you also went.
Wow.
A lot of dirty cars in the world.
Dirty cars in the world.
All right guys had a great time.
Go over to the hyper clean specialist group.
As we've said there's there really isn't a dumb question.
I mean it's all great.
There are great questions is why we said it like these are great questions for people that count beans.
They are.
There is an evolution for those that don't count that way and we love it.
We're all apart together.
We'll see you guys in the specialist group.
See you there.
See you guys.
About this episode
Juice isn’t “no protection”—it keeps some protection while dialing it back, aiming for standout slickness and gloss without attracting too much dust. The hosts connect that to layering: heavy spray sealants can cloud clarity, clog towels, and dull hydrophobic performance, so they prefer a sacrificial, easy-to-work layer. They also shift to business priorities: don’t obsess over tiny chemical costs; focus on marketing, new customers, and repeat contracts, and avoid analysis paralysis.
In this episode, Marshall and Nick delve into the intricacies of car detailing, focusing on the chemistry and application of ceramic coatings, sprays, and interior care. They address common misconceptions about product effectiveness, particularly the balance between gloss and protection.
The discussion highlights the importance of understanding product chemistry to avoid buildup and maintain the appearance of vehicles.
Listeners will gain insights into optimizing detailing products, avoiding common pitfalls, and enhancing car aesthetics without unnecessary expenses. The episode is packed with practical advice for both professional detailers and car enthusiasts.
Chapter 1: Introduction and Juice Discussion
0:00 - Marshall introduces the episode, discussing questions from the Hyper Clean Specialist Group and the topic of "juice."
0:30 - Discussion on gloss and slickness without protection.
1:16 - Nick explains the protection level in their product and its intended use.
2:12 - Discussion on anti-static properties and ease of use.
3:02 - Marshall and Nick discuss the balance between gloss, slickness, and protection.
4:35 - Nick talks about different use cases for their products.
7:22 - Discussion on marketing slogans and customer feedback.
8:04 - Nick shares a story about a Bentley and product effectiveness.
11:54 - Discussion on ceramic snow foam and buildup.
12:54 - Differences between various detailing products and their applications.
45:30 - Nick shares insights on business strategies and the importance of focusing on sales over cost-cutting.
63:58 - Marshall wraps up the episode, encouraging community engagement and discussion.
