Hard Parking with Jhae Pfenning Oct 27, 2025

How Tyler Patterson Built TXP Media from Scratch

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Car

Mitsubishi Lancer Evolution

The Mitsubishi Lancer Evolution, or Evo, is a fast car that many people love for racing. It has a powerful engine and can drive well on different types of roads.

Car

Subaru WRX STI

The Subaru WRX STI is a sporty car that many people like for its speed and control. It's designed for racing and has a strong engine that helps it go fast.

Term

turbo timer

A turbo timer is a tool that keeps the car running for a little while after you turn it off. It helps the engine cool down so it doesn't get damaged.

Concept

az street heat

AZ Street Heat is a group for car lovers in Arizona where people meet to show off their cars and enjoy car-related activities. It's a fun way for enthusiasts to connect with each other.

Brand

Chevrolet

Chevrolet is a well-known car brand in the United States that makes different types of vehicles, such as cars and trucks.

Brand

Audi

Audi is a luxury car brand from Germany that makes high-quality vehicles known for their performance and technology.

Car

Nissan Skyline

The Nissan Skyline is a popular car made by Nissan, famous for its speed and ability to be modified for racing.

Car

Nissan 240SX

The Nissan 240SX is a lightweight sports car made by Nissan, often used for drifting and racing because it's easy to modify.

Term

LS swap

An LS swap is when you take out a car's old engine and put in a new one from a GM car, which is popular because these engines are powerful and dependable.

Brand

Nissan

Nissan is a car company from Japan that makes many types of vehicles, including cars and trucks. They're known for popular models like the Altima and the sporty GT-R.

Term

twin turbo

Twin turbo means the car has two turbochargers that help the engine produce more power. This setup can make the car faster and more efficient than having just one turbo.

Term

bagged

Bagged means the car has special air suspension that lets you change how high or low it sits. This can make the car look cooler or help with driving performance.

LIVE

Yeah, a lot of these is actually my first podcast. No shit. Yeah. All right. That's cool, man

So somebody finally found me interesting enough to have me on camera instead of me be the one filming

This is our parking brought to you by right Honda and right Toyota out of Scottsdale, Arizona

Recording from my home studio in

Gilbert, Arizona coming up on today's show Tyler Patterson of TXP underscore media on Instagram came by the studio

Had a great conversation. I'd never met him before

We've exchanged a couple DM said he wanted to come on the show which usually is a flag for me

Okay, what does this person want to push but I am happy that he did that because we had an excellent conversation

I think you're gonna learn a lot about him and how he does what he does because a lot of local talents for

Photographers videographers are trying to get in the industry that he is in and he's gonna tell us how he does it all that more coming

Up after this word from sparkforge

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Tyler the creator Patterson in studio

Thanks for coming by hard parking first and foremost. I appreciate you for that. Thanks. Hey, thanks for inviting me. Absolutely. So I

I got your message a while ago

Get me on the pod. Yeah, and I said absolutely. Let's do it. Yeah, and I'm very bad at that stuff

So I love the fact that at those last event you're like, hey, Tyler Patterson. Oh shit

Yes, let's do it and that on my mind the whole way home. I go. Let me get home

Drop into his DMs and say let's get it set up. Yeah, so thank you

Appreciate that. It's not very often that I have people that like I know of you obviously you follow each other

But that I know that was the first time I think I think that was the first time you introduce yourself

Yeah, absolutely. So yeah, you could be coming in here to blow up the podcast

You know to blow up anything you want and I don't know which is kind of cool

When I have had people on here that I haven't known before in the past. That's they've been the best ones

cool, because yeah, because I

The the normal listeners of this podcast get an opportunity to learn about somebody new. Yeah, you're involved in a lot of stuff

You know, like I go. Oh, oh, oh shit. All right. That's cool. That's cool. That's cool. You know the

6.8 million followers you have on Instagram just kidding, but you know, yeah, I wish yeah

I mean doing we all right in a way, but you know, you have a lot of followers and you do a lot of stuff

So just really briefly

Tell us tell them the normal listening and viewing audience a little bit about yourself. Yeah

So, I mean, I think that's kind of one of the cool things that I think that my story is actually

Like resonates pretty well with everybody because before I started making videos and was like in the car scene that way

I was just a collision estimator, you know, so I I sold cars for a couple years and I was in collision estimating and then

You know, I don't know if you know like the origin story of like where I started, but no, we're gonna get into that

We so I've always been into race cars. I've always, you know had loud cars

I was used to street race my evo and that's kind of like that's how I got ingrained into the car culture here in Arizona

And so I always had loud cars, you know, evo sti. They weren't like harleys or you know crazy v8s

But my neighbor she absolutely hated my loud cars and I mean, you know, they're turbo cars

So you come home you have a turbo timer

So sometimes it runs for 30 seconds after you turn it off to you know run oil through the turbo and

She hated my cars and one day she was you know, yelling at me about starting up my Subaru

It was like nine o'clock in the morning and I was going to work not even early not even early

And you know, she was yelling at me

So I filmed her and I filmed like our altercation and then that day

I went on to az street heat if you're aware of if you're a car guy

If you're a car guy in Arizona, you know the debauchery that is az street heat

but you know, I admin that group at the time and

I set up an event for everybody to come rev their cars in front of her house at 6 a.m

To give her something I actually complain about

I remember that. Yeah, dude. Yeah, so when you first started describing the story, I go, huh, that sounds familiar

Yeah, okay. That was on street heat like eight years ago. Yeah, that that happened

And so, you know, I made the event like 60 people came. It was crazy

Uh cops got called because you know cars were two-stepping. It sounded like gunshots

And then you know, so that went on like that went off and super viral

32 million views on facebook and six million views on youtube and so I was like, well

Maybe I should start making videos, you know, I had been into like a

Like a creative arts class in high school and like

Dabbled in video editing stuff. It was fun, you know, but I uh, I had never really touched like a real camera

And so then I was like, yeah, I just need to

Figure out how to how to do this and so I just youtube academy learned everything from youtube

There's so many free resources on youtube that

It's it's wild

Um, so yeah, my friend I was making videos with my cell phone at the time, you know

Just iphone and iphone gimbal and then some guy randomly on facebook that I had never met in real life was like

Hey, dude, your videos are getting really good. Like you shouldn't be shooting on a phone anymore

I'll give you a thousand dollars go buy your first camera and your first gimbal and then pay me back whenever you can

That's amazing amazing never met this dude in real life only interacted on facebook

Went over to his house same day gave me a thousand bucks cash news

I am just hope i'm hoping that you're a good person that I see online that that's true and

Within like two three weeks. I had already paid him back and that kind of started it

That's awesome. Yeah, uh, kind of looking back

Given how old were you at the time with the lady?

the Karen

20 I mean I had lived there for like five years so probably from the age of like

23 to like 27 28, you know, and that was like when I first picked up camera was when I was 28, so

Would you do that again?

I would have done it sooner. I mean

Yeah, I mean, yeah, it's kind of weird like uh, like just where things take you, you know

I mean, I just thought I was doing something funny and I was just gonna

Teach her a lesson and you know now sometimes I look back. I'm just like, thank you

To her right like I never know if this would have happened if we didn't have that interaction that day

So you never know like what's gonna come and I guess, you know, one person could say, you know, why do that

But another person could say why would she do that because there's too many times we see videos

Yeah, and we have the unhinged person who just decides to not even they're gonna film you and yell at you

You know, if you have a complaint go to the HOA if there is one

Otherwise, I mean, you just know that I mean at nine o'clock, dude

Cars in coffee 5 30 a.m. In the summer like we're talking middle technically. It's middle of the morning

Yeah, and people have a lot of loud cars and you said you had the loud cars

Um, but you know not like a Harley or anything, but that gave me an opportunity to ask you this because

One of my pet peeves

Well, I only want to set it up that way

But we have noise ordinances in places California other places, but it never seems to apply to

The big bikes to the hogs to the loud hogs and I just always found that annoying

Yeah, that was just like one of the like things that I said to her

I was like, what what if I had a Harley or like a big truck or something that I started every morning

I was just on blue collar, dude, you know, like do you hate it just because

It's a little tuner race car and yeah, like the other part of me is that you live in phoenix, Arizona

There's four million people here and it's not like we're out like, you know with land

You live right next to me. Like that's just something that we both deal with like I deal with your noise

You deal with mine and that was like I'm a good neighbor, you know

I don't make noise. I don't party like I don't sell drugs. Just leave me alone, you know, and that was like

Super hard for her

You know, that's an excellent point about the big truck because you got the the guys with the big turbo diesels

Yeah, you start them early in the morning and they just sit out there and idle because that's what they have to do

I've been woke up many times over the years by those trucks and you're just like, oh

Neighbors getting ready for work again and you go back to sleep. So that's kind of funny

Do you still keep in contact with this person who you know, I thought it would be nice like bring her a cake or something

No, no, no, not that person. Oh not that person. Yeah, the one that's like I love what you're doing online

Yeah, I mean let's do something with that. Yeah. I mean I think that

Over everything you just have to have work ethic

You know, I mean I could have just started making videos and it could have been a hobby but

I've really liked creating. I thought it was awesome to

Have a job to like film race cars. Like that's crazy. You know when somebody asked me what I do

I say I get to film race cars for a living

and

Usually they're like what like what does that even mean, you know

So to be going from like a regular nine to five and like almost

Stuck in the matrix if you will to now having like a skill

Outside of video right because ai is crazy. You never know. What's where it's gonna take you but if I can remember

Yeah, but like, you know, just helping businesses marketing all that stuff that I've learned

I just feel like I have something invaluable now, you know, like I feel like no matter what happens

I'm gonna be fine. Yeah

It's crazy though because did you ever have

Like what did you want to do?

Yeah, I mean that's that's weird because I think a lot of people like I know myself personally

I would sit at my nine to five and just think like man

What can I do to get out of here? You know and like

business ideas or

You know like crypto or whatever it is, you know, you're always thinking of ways to like get up and get ahead and

I mean, I never in a million years would have thought like oh, this is what you're supposed to do, you know, so

Yeah, I don't think I ever really had like that one thing

It's interesting though, right because what you're doing now

And you know, we'll talk about it

But what you're doing now it's been a career for a lot of people not in the same way

But it's even more so a thing now with the way things are in media period

It's kind of crazy, right?

It's like when we talk about changing technologies and we'll take

EV batteries, for example, and we know the whole EV thing whatnot

But one of the things that I've said in order to make that actually work

Which it's not going to but in order to make it actually work you need to be able to swap out batteries and cars

Well, how are you going to do that? Well, there's going to be some sort of a new

Job that comes along like no one was delivering amazon like they are now 10 years ago. That's a new job created by

Right that by technology and the trends

Yeah, there's going to be a whole fleet of people that all they do is drive around deliver batteries all day

Unthinkable now, but that could be a thing, right?

And it's the same thing in your space to where it's it's a traditional career

But it seemed somewhat unattainable

But you got to go to school and do all the av avie tech stuff and now you can just come off the street with some skill

Use the power of social media and marketing have a drive

And find success was it always

Did it always feel easy and natural to you or were there like I don't know if this is what I want to do

Yeah, no, I mean that sucks

No, it's you know a lot of like we have like this whole like trope about like the starving artist and you know about that

Where it's like hard to make money if you're creative and this and that and it's like

You know every video that I make is essentially an ad

You know it's like as as many people are supposed to see it as possible

I'm trying to make it as good as possible so that it gets shared and saved and whatever so

Like yeah, I mean I just think

When it comes down to like building your platform and doing those things that like put you in position

It's just

It's crazy in this landscape because I tell everybody get into content like just start making content because you know

There's never been a time where creators were like so empowered and that you could just

Literally learn something and now it's it's just it's not about oh, I went to school here or like whatever it's

The content is the proof, you know, if I can make a badass video

What do you care if I went to a media arts college if I can make a video that's going to get five six million views

Like that I don't think I think it's proof is in the pudding now when it comes to content

You know we used to have this like whole influencer era of people that were like fake and buying followers and interaction and stuff and

Like I think now you can just see through it, right?

You see like a page that's like 200 000 followers, but they get no interaction on their post like 80 90 likes or something

I mean, you know, we only have 86k on instagram and

I mean we've done multiple and that's txt media. Yeah, and then tiktok. We have 200 000

so, you know

tiktok originally that's what's funny about instagram now because instagram's like the hot platform now but

instagram used to hate video a couple years ago, you know, it was just a it was just a photo platform every video that you uploaded

That had music would get like copyright strike or you know muted for that and then

Only in the last couple years has like the tiktok application of content really like

Pushed video into instagram. So I started pushing tiktok really hard

blew up really well on tiktok and then they change a bunch of stuff with like

What's okay to show, you know, no burnout. It's very inconsistent too, by the way. Yeah, you know doesn't make sense

I'll see a video. It's like this video is performed by professionals and it's just some dude in his backyard doing something like crazy

I'm like, oh, but my video of a burnout on a street with no cars, you know got the video taken down. So

Yeah, I don't really focus on tiktok as much anymore, but yeah, instagram's been really good for me

But has it been linear for you?

no, I mean

That is one of the things that I struggle with is that like I've always just kind of had to figure out how to handle as much work as I've had

You know, like I've never run ads. I've never like

Run targeted campaigns to get work. It's just always kind of been about

Figuring out how to handle whatever's on our plate, you know, now we do work for nismo corporate

We just got last week. We got six more dealerships. I saw that on retainers

So now we do 14 different dealerships, you know in in phoenix

So we're working with like almost every major manufacturer now

I think the big thing with that is we'll kind of transcend into your industry is

You have a significant array of clients and you can't treat all of them the same way as far as the videos you produce

Yeah, you know, do you have like the standard thing that you typically okay?

So we just picked up six new dealerships. Yeah, these are we picked them up because of these ads

So this is the way we are going to construct those videos versus the event that we recently went to

Right with the strad man with yeah with james strad man

At the hot at the hot chicken place, you know, that's gonna I think in theory be a different

piece of video. Yeah video right like how do you

Figure out what's what?

It's just about doing

You know, like just I think knowledge like I can't make a super explicit video for one of these like corporate dealer clients

You know, I think one of the things that we really focus on when it comes like social media content

It's just like value driven stuff, you know

Um a lot of times businesses used to look at social media just like a marketplace, you know

Like put up their sales put up there or whatever

But I always use the friend analogy where social media is where you go you choose to follow people, right?

So they're essentially your friends. Well, if you had a friend that came over and every time he came over

He was trying to sell you something

You're probably not gonna meet with that friend anymore. Not very often. So I think we all have friends like that too

Yeah, they're in your circle, but yeah, it's like

They're always they always have some agenda, right? It might not be a sale, but they might try to be squeezed in somewhere

So like that's the approach that we take where social media you just have to be entertaining people

We have to be giving them value without asking for for anything. So

Um, you know, we take take on different approaches to content just depending on the client, you know

If it's a Chevrolet client, well, their customer is going to be different than like an Audi customer, right? So that

They're demographic understanding. Yeah. Yeah, so, you know

And I think it really helps that like myself and pretty much all my team is just car people

You know, so we understand

A skyline versus a 240 sx or we understand like what goes into an ls swap and like how to build that caption

Versus a lot of like traditional marketing companies like there's pencil pushers, right? They're just no idea. Yeah, they're just marketing people

So it's like I think that we make content that resonates with the audience that wants to see it

And I think that like we know what's cool. Like we know it looks good. We do some trends, but

Um, yeah, we just really try to make the coolest stuff that we can

How did you land your first deal?

And and txp. Yeah talk about that

Yeah, when did you decide to create that or be a part of that? Yeah, I mean, I imagine you're the creator since the two of the three

Initials are your name. Yeah. Yeah, and then X is just means it's funny because like when I started to think of the name

I'm like, I don't know if this will ever go anywhere. You know, let's just throw some initials and now I'm like

God, if I could have just put in some time and it's like a better brandable name, but it's fine. Yeah. No, um

I mean

When we started and when I started this it was just myself, you know, just making cool videos

and like as

Time and as like more people get to know me we get busier

And so then it went from me just like doing car features and just doing like

Cool videos of cars to then businesses, you know messaging me saying, hey, do you do social media management?

And you know, again with knowing so many different people

Like just in the car scene that once they saw that I was making videos

They just already knew of me and they're like, oh, we can just go to tyler for videos. So, um

Yeah, I think it was like

It was like early to mid 2022 when we kind of like flipped a switch from

doing just like

B2C stuff with just like filming cars like for people's instagram to doing like more b2b stuff where we were all like

just managing their their social medias and

I went around to a bunch of businesses and owners that I knew that I

Could help them with their content and I was just like, look, you know, we can do this

We can put a team together and you'll essentially have multiple people working on it

And it'll be less than just one full-time employee and it just seems to make sense to businesses, you know, like a a lot of the

Like the in-house marketing people, you know, like they're scrolling tiktok most of the day

Or they're not like doing actual like work or you know, somebody can only film and edit so much as one person

You know, we have six people on your contract. So

You know, it's interesting you say that and because you brought that last part about scrolling tiktok

I'll get back to what my initial thought was

But there are times when

Like i'm watching my wife just scroll through certain things or listening to it

And i'm thinking you know, what is it about that video that caused her to stop on it?

Yeah, yeah, you know or the kids or the grandkids like what is it about what they're watching?

Yeah, because with like trends change so much

And you have to be willing to adapt and change with them or else you're gonna get kind of left behind

Being dependable being the one-stop shop because people know. Hey, I worked with txp. Txp knows what I like

They're hassle-free. I'm like that with a few of the people that I bring back for all sorts of things. Yeah

Hey, this person i'm looking for somebody

Do you know anyone? Yeah, I get a little tyler. There's tyler, you know txp and so

You said something that I think is very important. I push it all the time

Relationships and networking

If you know how to network and you know how to have a natural good relationship with people

It's gonna get you far as hell

That's better than being a better videographer

Like there's tons of videographers that are like make better videos than me, you know

I still have more clients, right? It's like they're so focused on like the creative aspect that they forget like the business side of things

And with me selling cars for multiple years

I went through sales school like that stuff was already there for me where

Yeah, I think that's where a lot of people are missing it

So you probably know who this is but just in case you do, you know who John Sibal is

Or John Seibel is it Seibel Seibel sounds it sounds really familiar because I had him on the show a long time ago

Yeah, and through our friendship relationship from going all these events. It was great and he basically said exactly what you just said

Yeah, you know, there's going to be people out there that are more skilled at different things

But being able to effectively communicate have a good relationship not burn bridges is going to get you far as hell in life

Yeah, dude, and you're climbing up. So looking at your profile

I show that you're associated with the hub as well. Yeah

Now are you just doing media with them? Are you like part of the actual hub? So we that was part of the strad man thing

Um, freddy win if he's like one of the you know, there's freddy joshua. Yeah, absolutely

Yeah, freddy joshua and rudy those are like the main owners of hub

And they just deal with a lot of high profile people, you know, it's like I was talking to freddy

The other day and it was just like you're talking about it's just all about relationships and how many people, you know

And how well you treat those relationships

And so yeah working with those guys we covered that recent the strad man stuff

So it's like a

The meat to houston hot chicken then we went to barrett jackson from houston hot chicken that video hasn't come out yet

And then on on monday that week we went to dutch bro's corporate and like delivered them pizzas and stuff

And so that was all part of like hub 111 and yeah, those guys are cool. I think for me

Uh, like a lot of the bigger creators just have like issues with ego

Honestly, like they don't want to work with anybody

Absolutely, and they don't want to like build something else. They just want to build themselves up, you know

And like I get it right like we've all been there

But you're your own brand sometimes but there's a point. Yeah, I mean I've joined production companies all the time

I'll just go shoot cool stuff. Like I don't need my name attached to it

I don't need to like have those clients as my own

You know, I'm at the point now where we get to kind of like choose who we work with and the projects that we work on so

Um, I'm just I'm just trying to do cooler stuff

So someone could say

Tyler is a an influencer

But you're not usually front and center in front of the camera as much as you're behind it

Yeah

The whole ego thing made me think about this part

Because on a much smaller scale people have called me an influencer before and then you always kind of you're like

Yeah, because of some of those personalities and those egos

It's like you want to have the independent success, but you don't want to be called an influencer

Yeah, it has like a bad connotation. It does, you know, and there's some good ones out there and there's some that aren't

I mean, I guess they're all good and they're all right

Yeah

I did an episode last year or a year before like never meet your influencer heroes and it was very specific about one person

You know, yeah, and if you were to go back and listen to it

You could probably figure out who it is within a few minutes of who that person is

Yeah, but even that wasn't one of my

You know heroes, but somebody that I've witnessed be a complete asshole to other people as soon as the camera turned off

And I was like, dude, what a dick. Yeah, and then being around this person multiple times working the same event

Trying to have small talk. It's like dude. What a dick

You know, where do you

Because you have to deal with some of these

You know, some of them are going to have more egos than the others

You know, how do you do that because this is going to be an important lesson for anybody watching this who wants to do what you do

Yeah, um

I mean, how how we deal with it. I don't know. I just always

Try to be myself

You know, I'm always just trying to get the best footage that I can and

You know, I think like influencer has a bad connotation now because

Everybody's trying to do it, right? Like you

Influenza influencers have been around forever. They're called actors. Yeah, right like that

You had to be famous or be something to do that and now

You know influencers talk tossed around so like loosely because

You know, just because you have followers or whatever, you know, but you're influencing people

But yeah, um, I think you just have to have something that's

Like valuable to influence or like you have to know something

You can't just be an influencer if you don't know what you're talking about, you know

So I think it just has to do with authenticity, right?

Like I know cars like you want to talk to me about cars

You know, I'm a car guy like I'll I'll talk to you as I'm filming your race car and you know, I just

I think it just comes out in the content, you know, like if I I don't have to be all like flashy or cocky or like some way

I just

Just make videos

I do want to be more in front of the camera though. Yeah

Yeah, just to grow my own personal brand more because that's important as well. Yeah, you know, it's part of the equation

Yeah, put a face to it. Yeah, but you can't lose yourself in that. Yeah, you know unless you're bringing other people with you

You know, how do you do how big is your team?

Right now seven and how do you decide?

You know when to add or drop like if you ever had to drop people. Yeah, I mean it's

I had like a big like

Like wake up call last year is like last year right around this time actually at SEMA

We lost two of our largest contracts like within the course of three days

So we had, you know, one of our contracts was $8,000 a month. The other was 10

So, you know, I lost like almost a quarter million dollars with two phone calls, you know

And we had just like started expanding our team

So, I mean with any marketing business you have this thing called churn, right your clients

They just doesn't matter how good you do. There's just unforeseen stuff

You could have your best friend client of 10 years and you know

Something that happens in their organization that cuts you out

So that was one thing that I didn't I didn't really protect myself well enough against churn

Like we were just too dependent on those like two clients and then you know that that almost cut our

Like complete workload in half, you know, so

um, it was

Super hard to you know, say, hey, I'm gonna I'm not letting because I love the people on my team

So it was more like I know we're gonna get back there. So it's like you just kind of have to wait for now

You know, it's like a weird place to be in as a creator because they're like, well, I have to make money

You know, and if any of them went to any other teams totally fine, but you know, one of our editors is in poland

Uh, one of our editors is in dallas. He's been with me since day one

Um, and then yeah, the rest of our teams is local

So you you haven't really had to cut anyone for performance

Or did you ever have you have okay? Well, that's you know, how do you handle that situation?

Uh, I mean, I think people just need to take accountability, right?

Like if you did something wrong and it's like

A fireable offense and like I'm just gonna be real with you

But I have to let you go, you know, like I can't have this on my team

You know like one of my like the main thing that I think about is like one of my

Guys was like, you know, we go so kind of like our workflows

You know, I have like one creative lead who manages a bunch of different contracts

He'll go out throughout the week and he'll film right just just miscellaneous content

Well, you know, they can just sit around and talk sometimes to the employees or they're not actually filming

So this this employee of mine was just like loitering and talking around to the guys and kind of keeping them off task

Well, the business owner came up to my guy and was like

Are you gonna keep talking to my guys and eating or are you gonna get to work?

And he was like, I'm gonna keep eating my guy said I'm gonna keep eating

So that wasn't a good call that I got from that business owner. I'm like, dude, you know, you're representing me, you know, like it's not

It's not your name in any of this, right?

If it goes bad, it goes bad on me and my relationships that I've built with these people

Because I trusted you to to do what you said you was so

Yeah, I mean I

I think it's just about accountability

Why do you think people lose sight of that?

Because they don't want to be the bad guy, you know, like we all mess up

But people think that like when you admit to doing something wrong that you're the bad guy for it and

you know

You know, that kind of brings me around to

kind of

A different thing about accountability and not really understanding that you kind of represent

So if I'm one of your employees or one of your contractors

And I'm on a job. I know that I represent you or even if have you ever had somebody who's

Are all your employees contractors or do you

All right, so

And so it's a little different

But have you ever had a 1099 person do something away from work where you're just like shit, man

It's not a good look for our company

And then if so, what do you think you would do with that?

No, not necessarily

I mean, I've had my guys like not show up for shoots or something that I've had to

Like get in front of but yeah, I mean

Can you be canceled nowadays? Like you can only be canceled. Yes, I know right care, right? I mean

None of my guys have done anything that bad to like

To warrant anything like that. But I mean

I think the main thing that I worry about is like, you know, you you take a guy and you teach him a lot of stuff

And you you build them up. Well like in our creative world

It's like a weird mix of like people that want this position like as a creative lead for my company, for example, right because

If they're too good

They don't need to work for somebody like me, right?

And if they are just starting and they're really looking for a job in the creative field

They're probably not good enough to work for us yet

You know, so it's like you have to find this like Goldilocks zone of like filmers and or editors that are

Good enough but not busy enough, you know, or people who just want to do one job, right?

Like just want to go out and film don't want to do any editing don't want to mess with clients

Don't want to do any of that. So I think that's been like the

The one of the hardest things is like building a team that still put stuff out to my standard because

I went from a guy who was like making videos all the time from filming and editing

To now being like a glorified manager most of the time, you know, so I went from the creative to like this admin role

Which is like another like creative

Internal struggle that I have, you know, I'm not I'm not going out and filming every week and editing and like meeting people

I'm stuck buying a desk answering emails on work calls or you know, like yes, that's just part of it

It's like, hey, you want to come to the podcast? Fuck. Yeah, get me out of here. Yeah, right? Yeah

How do you uh, how do you go about managing your your team? Like, how do you keep them incentivized to stay with you?

I know they're all 1099. Yeah, but when there's a competing interest, right? It's like, hey Tyler

I know, you know, we got these products, but there's this other opportunity

Yeah, how do you talk them or do you even talk them out of that if they're overlapping?

Yeah, I think it's just about doing cool stuff, you know, people want to be involved in

businesses that are growing and doing cool stuff and I think

Like we're not a production company where you have to be filming some kids bar mitzvah, you know, like we're like

We we film really cool stuff and I think that that helps, you know, like

um, you know in november we go out to seema and we're gonna spend the whole week

in vegas filming for a Nissan and filming for a bunch of different companies and

You know, my guys sometimes get to travel to go to shoots and you know

I think that that stuff keeps them incentivized to where they feel like they're growing, you know, because that

I think the main thing is that videographers

Especially when you're making social media content, there's almost this like negative

Like oh, it's just it's going on instagram, you know, like you're filming vertically instead of like working on a large production with 50 people

on some

Commercial is going to go on tv, you know, I feel like that is

Usually what's in the back of creative's mind is like the end goal, right?

They want to be involved. They want to be a dp or they want to be, you know lead gaffer or whatever, you know

Like that that's the other thing when you look into like the film industry is that

You know

For a long time I was doing every facet of production, you know

From the planning to the filming to the editing to setting up to all of that

And when you actually look at hollywood or look at any sort of production, everybody only has one job

Right like you have one person who does sound you have one person who holds the mic give one person who does lighting

So I think it's got given me a lot of experience in general just handling everything

Yeah, how do you um

How do you stay relevant?

By posting the wins like hey, we just picked up six dealerships because it's a very competitive space

Yeah, everybody wants to be the next creator

And even kind of going back to like hold on to the how do you stay relevant question?

Like keep it over here

But you were talking about maybe someone wants to do it on their own or they don't have enough experience yet

So you always like I'm sure you have people that want to be part of your team

And they just want to learn from you and then take what they've learned and go off and maybe eventually become your competitor

Yeah, like I've had people in that space is like hey, we're doing an event and we want these new people to come can you

Talk to them about what your method is. I mean you helped me set this up today

Right, and I don't know if people watching are going to see a difference, but they might but I know it helps me and educated me

Yeah, not many people have sat in front of me that I've trusted to do that. Yeah, you're one of those people, right?

But I've also had other photographers say no I respectfully decline because I don't want them taking my job

This is how I make my money. Yeah, welcome to gatekeeping. You know, I mean that's I mean that is gate. I mean it's it's

hard in the

Creative space, you know, because

Like I've had stuff where you know, I'll share something I'm doing on my story, you know

And then I'll see like a competitor just followed the people right and that's like those are my clients

so, you know, are they trying to

Scoop them up on the back end or say, you know, hey, well, we can do stuff for cheaper than txp or

Or whatever

So I think that that's why it's hard because like everybody in marketing is like super guarded with their clients

You know, like everybody wants to keep their clients and there's a lot of options when it comes to marketing. So

um, that is definitely

I'm conflicted, you know with gatekeeping in my head because for me, it's just like

If you want to know something or you want to learn then go out and do it like that's what I did

YouTube university I learned everything from youtube and you have the exact same

Opportunity that I do like for me. It just feels like a lot of people that ask like they just want the easy way

You know, they just want the right now answer. What's the best camera setup? I get that question all the time

It's like, what are you shooting? Right? Like, you know, different camera setups are required for different projects

Lighting everything. Yeah, lighting. Well, you know, what are your export settings? It's like, okay

Well, what is your actual raw footage look like is that gonna translate to this?

You know, they just want like a quick answer instead of like doing the trial and error, which is what I think is like

That is the work, you know, like learning like

I had to just I would watch a youtube video and then I would like be editing side by side

Or I would watch a youtube video and then try to do that on my next shoot, you know

And okay, that didn't work. This happened whatever it is like

That's what helps you not not just knowing the right thing that somebody else did

I mean, I'm sure it's like same with podcast, right? Dude

It is and I I've reached out and offered a lot of what I know

I said guys, I don't know everything but there's what I've learned and most of it is from

You know, youtube university, you know and trial and error

I mean, I've got I don't know what I'm going to do with that thing over that grid over there because I realize

I've just used this thing which used to be over there for months because they had a grid on each person

In all the sound happening in this room is from online

It's kind of the same deal, I guess, but I mean people learn different ways

Because you don't want to

Be like fuck off

Yeah, you know, but you want to help people but you don't want to help them too much because at the end of the day

It's your livelihood. I don't think that it's gonna like affect my clients or like my

Like there's enough clients and work to go around for everybody, you know

What if I help I like that mindset if I help this kid with his camera settings or whatever like that's not gonna affect

My business if anything he's gonna have more

Like affection towards me for like being able to actually like help him

I do think that you're gonna get more out of helping people than is ever gonna

Take away, especially when you're talking about

The scale of social media and the united states like I'm not just focusing on arizona businesses, you know

I want to be focused on national, you know global stuff. So, you know, if I help somebody out in arizona, you know, I don't know

I don't think it's gonna matter

Yeah, that's I love that mindset because on a grand scale you're 100 correct, right?

It's like maybe you have your clientele and clients do have a limited number

Yeah, but as far as success online success on youtube social media, it's like, okay either i'm gonna follow you and this guy

But i'm not gonna stop following this guy because I like your stuff better

Yeah, you know, and it's the same thing when you have a like a youtube channel, you know

I'll talk to my friend john rivers about that it's like

If i'm asking you for something don't gatekeep because yeah, there are

A shit ton of people out there consuming this content

Yeah, we the two of us represent less than a fraction of the smallest percentage of a percent of anybody who ever watches youtube

Yeah, so stop gatekeeping and I just wish most people more people had that that mindset

Yeah, but there's a flip side to it, right because you see like monoray car week and you see gatt

Right gattlenburg and those

Those events and you know, we're talking about different subjects. We're talking about like knowledge versus like events

But yeah, you know the car scene right now is kind of in like a weird spot. It's like can we have anything nice?

You know like gattlenburg

Like slammed enough gattlenburg can't go back there

Yeah, you you saw what happened monoray car week. It was all tiktok kids with their cell phones and like it's uh

It's like this weird balance between like cloud chasing and like actually

Like making the content

You know, I don't want to feel bad because i'm out there with my camera filming something either that i'm like paid to

Or that i think's gonna do well, but i'm a professional, you know, i'm not just putting this on my snapchat

i'm not asking them to go do burnouts like

I don't know it's like

Gatekeeping that's why i'm so conflicted because like I feel like some things like probably need it because i'm not sure if

Our community can handle it

Yeah, it's all about who can grab the most viral vid versus who's actually trying to do it

I mean you guys are doing it your team is doing it

A lot of the people you described is who can catch the viral vid. It's the same person that records

Someone getting their ass beat. Yeah instead of calling the police are trying to find help

Yeah, and when you look around and there's 30 people doing it you're like, what the fuck is going on

Well, and it's so funny because we blame like the people that are doing the burnouts and the like the

The people that are participating in it, but like we never hold the spectators accountable

Right the spectators are surrounding all the cars. They're telling them to you know, you're encouraging rev it up

It's like drink drink drink drink essentially. It's drink drink at a party, right? And you know, this guy has an ego

He's in his hundred and fifty thousand dollar sports car, right? Like you know that we like to show off

So what's gonna happen like boys are gonna be boys, you know, so

Um, that's why I I have an event coming up in december at v quiva

And that's just like a like a a parking show type show where we're just gonna try and show the best cars

How do you

So you went from, you know, kind of the tuner annoying your neighbor

You know, but how do you

Do you care as much about what you're filming and this is kind of a deeper question?

It's easy to answer on the surface level, right? Yeah, but like what kind of gets you going like what do you do?

And we'll kind of go back and I'm I ask you like this whole myriad of questions just to confuse you I guess

But you know kind of going back to now being the manager of other talent, you know

It's almost the same deal like do you just step away and do stuff just for you or are you just filming this just for you?

Yeah, recently I started just going out and doing passion projects like I mean I I flew to colorado and filmed

um masters

Influencer right and car guy. Um, he has a twin turbo bagged lincoln

And it's just an insanely sick car that I wanted to film and I just hit him up as hey

I'm down to come out. I don't need to charge you anything just let's meet up and film it

So it's definitely giving me the freedom to go do that

But I mean I have two kids also so I mean I can't be just traveling and three and ten three and nine three and nine

Yeah, both girls so and they love cars too, you know

So that's really cool taking them to meets and you know, I took my

nine-year-old to cars and coffee and had her taking pictures and you know trying to like just touch their toes in it

Without like forcing them to do anything

But yeah, it's um

How are you managing that work life balance? That's a question

I was thinking about earlier when I was in the kitchen before you got here. Yeah, because

You got the three and nine-year-old you are txp media. You're the head of this

Yeah, and even you know when you take the nine-year-old to cars and coffee

I would imagine people know who you are to a sense like how do you manage that because I

I invited my grandson and he keeps saying no one day. He's gonna say yes

Yeah, but then when I go to these events like the the pizza the strad pizza one the other day

I'm like man. He'd be so bored because I just sit here and talk to people the whole time. Yeah. Yeah, how do you manage that?

I mean

You have clients that are there

Perspective clients. Yeah, you know the one in your time that may not necessarily respect that. Yeah, I mean

I think

This like this career has definitely

Allowed me to like be more in their life than I would have if I had a nine to five, you know, that's one thing

You know my fiance she's a stay-at-home mom and she's had the last three years with our three-year-old so I think like

Having a strong partner is number one where you can like

Really count on them to you know pick the kids up or you know, I'm editing late and whatever the case is

You know, I think that that is like number one work-life balance. It's like making sure you have a good partner

But then just making sure that like the time

My biggest problem one of my biggest things is that I'm probably not as present as I should be all the time like it's hard

I'm attached to my phone because that's my source of income

You know like there have been plenty of times where I missed a call and I missed a job

Or you know, I missed a dm for hours and then they never respond or whatever

I feel like that's like the mental thing that like keeps me attached to it

But I mean that's also why golf is like my number one hobby and I like Legos because it's completely analog and completely separated from

From screens

But like yeah, work family life just making sure that we're going on trips and then we're making like actual memories

You know, it's not I'm not trying to buy them everything, but I I sure as hell want them to have a lot of fun. Sure

Well, yeah, it's difficult man, and you said a strong partner is is key right because

I know that like my wife knows all the stuff that I do

But I still think that there's enough

Accused her of this recently

In her in her mind, I think that it's what I do even from my day job isn't important isn't as important as what she does

So it's kind of hard to

Get them to understand that hey Tyler's editing. Why can't you just drop what you're doing?

And go pick up their groceries or why can't you just drop what you're doing?

And it's like I can't this is the livelihood or it's are you doing anything today?

It's like yeah, I'm working

You know like I should be expected Monday through Friday

9 to 5 to be able to be in my office and be

Working just because daddy's home doesn't mean daddy's home

A thousand percent and I think it's just like a it's what what you do is so non traditional

Yeah, you know because even like we said earlier creatives have always been around

But they've been in the office

In the creation center or in the marketing section of big corp

Yeah, you know very few independently doing it at home. And I bet you that's a struggle that people have had to deal with

For decades

Well, it's hard for me too to like be like, um, so tired

I was filming race cars and I was in race cars all day and it's like, you know, it's like that's fun stuff

You know, like I might be exhausted

While although it was still fun, you know, like that's hard too because what I do

It's like I'm not a blue collar dude who's out there laying tile on a roof

Like what right do I have to say like today was hard?

You know, it's relative. I hear you even with my day job. I rarely have a bad day

So then when my wife is stressed out, but then it's I have things that could stress me out. Yeah

I just it's just rarely that it happens

Uh, but then you know, you can spend all day at the racetrack and all that kind of stuff the three and nine year old don't care

Yeah, so there's that right? So it's like, hey, can you want to play with me and you're like

Daddy's tired

Yeah, yeah, I'll have like zeke now talk about him sometimes

He's our seven year old grandson and I will I will have just pulled into the garage from

Driving back from I don't know Long Beach or something and not two seconds in the dirt. Yeah. Hey poppy play with me. I'm like

Hey, but isn't it such a blessing to have those problems though?

Like that that for me is one thing where I'm like

Dang, I like I do this all the time where I'm driving back from shoots or something. I'm like, man, it's

I am so happy that I get to be tired from this day

Absolutely, you know, there are so many people who wish that they could go out and have the exact same day as me

Like they wish that they could be front row filming something or that they could get a ride along in this car to do

What I'm doing. So I just

I just try to stay positive and put in perspective

I I'll have to find the post and I you basically remind me of it and it's awesome

And it has something to you know, isn't it nice to like one of the stuff and whatnot and be nice

Isn't it nice to be tired of doing what you've always wanted? You know that hit me, you know, all you saw that

Yeah, that was awesome, right? Yeah

But like with the little kids though, it's so traditionally for the for years I was gone like

Five days a week. Oh shit, right because I was healthcare it. I was just gone. I would just fly out

I'd fly out every

Sunday and I'd come on really late on Thursday night sometimes rarely Friday morning

And so I missed a lot of the kids growing up. I was just around them during the weekend

And so now I don't travel as much and it's funny because I don't do car events as much either now

I have no real excuse, but I'm sitting right here. Yeah

Working

But it's one of those deals where I could only tell the kid know so many times before I'm like, fuck

Let me just say yes

Yeah, play with them for 30 or 45 minutes knowing and it's going to put me seven hours

Compacted behind on my normal schedule. That's just is what it is and we know that sacrifice

Yeah, and it's a good trade-off. But you know, sometimes other people don't necessarily appreciate

Yeah, I mean, I think it's it's going to come out on your kids, right?

Like they're you know, we might not see it at this moment when we play with them about how much it means

But when they actually grow up to be a good person or they develop those relationships with their kids then

That's I think, you know, when it pays dividends me personally

I never had like that vision about having kids and getting married and you know, like I just that's just like wasn't my focus and my mindset

so like I

I don't know. I feel conflicted also because I'm like, dang

I'm you know doing a lot of work and I'm not really with him

But then I like step back and I'm like, well if I had a nine to five

I would see them way less

You know, like I feel like it's way more impactful for us, you know, and

I honestly, I'm not one of those people like I don't like the baby stage

You know, I I was not a fan of that even, you know, my youngest now they're like they grow up so fast like enjoy it

I'm like, please, you know, like I I

I feel like I'm gonna regret that eventually but

I don't know. I just

Have had like kind of blinders on so like when I try to do family time. I was trying to take it off and like

Yeah, it's a bigger deal now for your nine-year-old. Yeah, huge deal

Your three-year-old not as big of a deal

But it feels good to you as well, right?

Because then you treasure that because you saw it with your nine-year-old they get they get there fast

Yeah, because one of ours is she's gonna be too soon. The other one's gonna be three soon

And all they want to do. Yeah. Yeah

Oh, that's different grandkids different. It is but it is but it isn't because I really wasn't around

The older kids that much, you know early on

Yeah, and so for a lot of this is kind of like first time for me with the seven-year-old

The two and a half year old the one and a half year old and we got a seven month old too, right? Yeah

And usually they're all here hanging out

but

Now it's it's weird because the two and a half year old and the one and a half year old

All they want to do well not all they want to do

But one of the things they look forward to when they're coming over here is I'm their gateway upstairs

You saw that gate downstairs. Yeah. Yeah, and so I know it doesn't

It doesn't really mean anything to them that I'm bringing them upstairs

But it means something to me that they want me to bring them upstairs

You know, I'm kind of watching them interact with each other and play with me knowing that at that age

It doesn't really mean as much. Yeah. I mean

I absolutely love my kids more than anything

It makes me happy that they want to play with me because if they're just in their room or just doing whatever

I'm like which they will be at some point and the nine year old is getting there. Yeah, you know, it's it's already happening

but

You know for me

I don't want to put like how my childhood was

And like substitute that for what hers should because like I feel like a lot of kids

now and like a lot of parents

I understand it like demonizing the screen and like saying to get off the screen and this and that

But it's like that's what their generation is around and if I agree with that if they're deprived from those

Social norms or those whatever like I don't think that's really gonna help them

Socially they're gonna be the weird kid that doesn't watch youtube or whatever and maybe you don't need I don't like

I don't necessarily want my kid to like fit in all those boxes that like other kids think that they should

but I also don't want them to just like

Immediately be an outcast or you know, whatever it's like that's an excellent point though

And I don't I don't know if I've heard many people or anyone actually say that but those are thoughts. It's like, okay

You always hear people say well, my kid's not gonna be sitting on the ipad all day

And then there's a there's a there's a point to that

Yeah, but at the same time if that's what everyone else is doing you have to let them do it

Maybe you don't have to do it all day

But you don't want them to be the odd man

It's like what if I grew up as a kid and my parents said that you can never play video games

Like that would have robbed me from a lot of you know

My core childhood now and how I connected with friends and you know how I blow off steam now

But that would be like just because they saw video games as a way to keep kids inside and this and that like

I'm sure there are tons of parents that had that

perspective right like my kids not going to touch video games, but

Like I don't think that would have helped me you just have to

Watch what they're watching. Yeah, there's some mess right now. There's a lot of messed up things with ai

Well ai and just programming like there's a lot of shows without getting too deep into the weeds

There's a lot of kids programming that if you just

Cocoa melons bad if you sit there and you watch it. You're like what the f are they watching like hold up

What did they just say? Yeah, you know, what are they trying to do like just the the days of and I'm a little older than you are

But the days of like smurfs

You know something like purely innocent. They're gone. I go back though and I look like look at johnny bravo

From cartoon that's crazy. Yeah, but even that was like a teen show sort of

Was it though? I was watching that at like eight nine and he's super sexist

Like if you watch that stuff now, there's no way that that cartoon would have been you could look at him

I mean courage the cowardly dog like there was some like messed up kind of

Stuff that like, you know when I look at the stuff now

I try to think back like okay. Is this worse than when I was playing gta when I was

You know eight nine like

I think you just have to be there right?

You have to just be conscious of it. You have to set them up for success

Yep, you know you have to teach them the right things because you're not always going to be there

And they have to be able to say okay. This is okay. This is not okay. There's a lot of

I've seen some stuff just scrolling on facebook that has traumatized me right so that I never thought that I would see like people literally getting

You know

Yeah, and it almost brings me back to the whole tick tock thing right where there's

You see a clip a viral clip on lifelike say x right?

And you can see the little tick tock thing in the corner like how the hell did this make it through tick tock

When if I say if I give the camera the wrong look

Yeah, tick tock doesn't show my video to anybody like I just don't understand

But back to ai we talked about that really earlier. Yeah, you know, especially with sora being the most recent sora ai

Which is a chat gpt product or open ai product

Now the videos look so real unless it's spongebob running from the cops

Yeah, if people don't know what they're looking at and that watermark's not there like how

Crazy is that?

Yeah, I mean, I don't know. I think it's uh

It's a turning point because like now

You know we used to be able to look at our phone or look at a video and like know that that's true

For the most part right like wil smith eating spaghetti was like a couple years ago the ai video

And like now you can't just look at look at your phone as an objective truth

Right like you have to question every like when I watch a crazy video now

I literally look to make sure that it's not ai or i'm looking for like extra fingers or

Whatever to pop up, you know, I think

like we're getting

I'm a little scared for like the future of

That and like open source versions of that that can obviously manipulate stuff for like cp or

You know, maybe somebody eventually is going to run a scam operation where just because my face is all over the internet

They can

Generate a video of me cheating on my wife and then send it to her and blackmail her and like oh, hey send me this money

And I'll send you these videos

Six months ago they could do that, but it doesn't really look like you and it's obvious right now

Dude, it looks just like you. Yeah, especially if you're not our generation like I mean, I'm I'm scared

I'm probably going to get scammed at some point. I'm not even a boomer

Like I'm scared for my grandma and like those people. I mean, yeah that lady downstairs right now

She shows us some of the craziest fucking videos. We're like mom. That's fake. So fake and they're like, how do you know?

Yeah, that's that's always the answer or no, it's not like they they almost refuse to believe it because it's like

I'm seeing it with my eyes and right before that's always told me that that's true. So

Yeah, I don't know. I think that there's a lot of weird stuff when it comes with AI and all the safeguards that they need to put on it

Not just for video, but like for everything. I don't know if you've seen the whole AI 2027

Stuff about, you know, us competing against China and how if they don't did you see the um

the

The study where AI blackmailed

The the CEO

No, I don't think so

So they ran this test across all of the major language models, right?

Where they basically put this language model inside of a business server where it could read emails

Was it the one that denied even doing it?

I'm not sure if it denied it

Okay, but they basically gave it access to read all emails reply respond search cues everything and they had they

They made up a scenario where like they had the CEO or the fake CEO

emailing somebody having a fake affair, right and then

the

They also had the CEO email the

IT department and say hey, we have a new language model. It's going to be uploaded tomorrow. This old one's going to be shut off

It was like eight or nine times out of ten the AI used the CEO's

Affair as blackmail

So that it wouldn't be shut off

So like I just think that there's a lot of things

That like we need to make sure of before AI

That might be it. I mean that that might was it

Maybe eight eight months ago. Yeah, I don't I don't know what's scarier is because like the stuff that we have now

You know the government has like ten times better, right? Like

Yeah, that's what scares me is like the stuff we're seeing on Sora and all that stuff. That's that's all level or that's like that's all version like

0.1 and they're on two point

Whatever, you know, they're they're very far ahead of us. I think and like I think that's what's scarier

So that's you know generating like generative AI. How do you think?

You know in what ways do you think AI would benefit your

Industry, we obviously know how we've heard we use it. I mean, I think that people who are against using it are just like

And too old of thinking, you know, it's like they're in the terminators taken over

But there's so many uses of AI not just to make a video but to help yeah, I mean, I guess for me

it's like, okay, if you were

What do they call the people that used to run the switchboards for calls?

switchboard operator

If you were one of those people would I mean would you be mad that they're releasing the telephone?

Right, probably. I mean the telephone's way better, right? You can call and put a hit on somebody

You can do a lot of bad things with the telephone switchboard off dispatcher one of those dispatcher. Yeah

The phone's just a better is better than a dispatcher, you know

So for me, it's like you're almost choosing the dispatcher instead of using the phone if you're not using AI right now because

Like this podcast, I don't know if you use autopod, but autopod can edit this whole thing in 10 minutes

Cut out all the mess it can place it can at least get you 80 percent of the way there

To where you have a base and then you can go in and tweak and move stuff around and which is a huge time saver

Yeah, and you brought autopod out and I had it written down somewhere and forgot all about it

You just brought it up. But you know, so thank you for doing that. Yeah, but yeah, I use you know

I'm an adobe guy. So there's adobe has a adobe podcast AI

And it's on version two something and I've been using it off and on but now I don't have to

I have to run this through the filters and audition

Less

Because now my final thing is always podcast AI because that'll get rid of some of those things and I'm just like, all right cool

and but yeah, that's a good I used uh

A speaker split that's an AI thing. Yeah, I don't need it for in here

But there's times where I do need speaker split when I get I'm getting one file with two different voices

You know, and that's that's AI so people don't realize the product of it

And your example is an excellent example about the switchboard dispatcher

Because I'm in healthcare IT

And we used to have well, I mean, there was a whole career

Path for people who call our jobs for transcriptionists. They take they take the radiologist recording on the phone

And they type what the radiologist says completely meaningless job

It's mean if you can automate it people don't use transcriptionist anymore. Yeah rarely

It's going to be a really rude awakening for our workforce in general

I mean, I think you've seen the whole job openings versus profits profits are way up, but yeah

They're cutting jobs because I mean

In in in the ai's defense like we just made a better tool, you know, like did you get mad at the

At the car factories when they started thinking that when they started using robots to produce it

Like it's really just thinking that it's just a better thing, you know, like and there are a ton of media and like

Data entry receptionist like things that now we've made a tool for they can use and those people unfortunately

They don't have a skill set or don't have like a specific thing that they know

Are going to be out meanwhile

I think like plumbers electricians like all of those trades all those trade works are going to shoot way up because like

That I think is like you have to wait for like the whole robot reconnaissance to even like think about a robot plumber coming to your house

or or whatever but

And in the end like people want to demonize ai but

Ai can't actually make anything like behind that video that you saw was a prompt that a human put in to make that piece of content

So that's why like people are like at least for now

Oh, well, but people are just said like aren't you scared that ai is going to take your job? I'm like, have you met a business owner?

Like they do they are so laser focused on their mission

They can't even upload a photo to instagram correctly

You think that they're going to be able to use some sort of ai platform that they understand nothing about

You know chat gpt has obviously made the use case and eases

The use case is very easy

Right, so where now you have grandparents that are using chat gpt and you have like a lot more integration

but I think when you get into like

The real weeds of like ai agents and ai content and like if you make that video

You still have to know a lot about photography. You have to you know

You have to like frame it like 50 millimeter shot with cinematic colors and you know

You have to tell it all of these things where if you're not experienced you don't necessarily know how to make a good video

It's funny you say that because I was going through the prompts in my head as you said that and in that

Now on the head that you have to know what you're talking about because I could ask

Grock or jim and I or chat gpt or any of those to create something for me

And I never would have thought 50, you know 50 millimeter shot at f stop this this

I'll know to put which my mother-in-law wouldn't know my wife wouldn't know I know to say

You know midday

You know early and then give a scene and give a scene

Yeah, and then evaluate it if I like it if I like it if I don't I don't but to your point

You still have to have the knowledge going in on what you're looking for and I think that human element

You know, especially in a career like yours, you know is never going to change

Yeah, and there's going to be new industries made. I mean the whole the whole thing with the amazon delivery drivers has said earlier

Yeah, I mean I think that this is like r.com boom

Right like if you're not interested or find out a way that you can make money with ai

Then I just think that you're just like off the train in general, you know

Like there are so many different use cases

So many different ways that you could just improve your own workflows or improve whatever it is

Yeah, it's just like a weird like scary but exciting

place to be in you know

Let's go back about ai. What do I think about ai? Uh, I

Pretty much what you think, you know, I think it's it is it can be dangerous

Uh, I don't I think there's an argument is you know, do we need to have?

Certain guidelines on it and right now I think the most strict guideline is it needs to be watermarked

I think it always has to be watermarked. Okay. Here's a scarier situation. Okay a rogue ai

Language model or whatever super computer they put it in gets out right whatever copies itself to a file

some jarvis itself jarvis shit

And they end up, you know creating a secret bunker where they're build a bio

Weapon that is literally paid for off siphoned funds and all of it is run behind some

Blackface ai right like I mean it could transfer data. It can get access to anything it wants

It can siphon funds. It could you know, like I

I don't know that for me is just where like

drone warfare

And yeah, all that shit. It's it's crazy. It's weird, but it's here. Yeah, and you know, what are we gonna do to make sure?

It's I guess regulated is the term I was looking for but there's only so much regulation you can do

There's going to be our regulations aren't going to be the same thing as china's regulations or as Israel's regulations

You know the geopolitically we can't really control anybody else's regulations

And that's the danger of it. I think it's it's like cyber warfare now. I have a computer science degree

And in cyber warfare, there's a war behind the war that people don't know about

And that's the cyber warheads. That's why people are continuously trying to take down our grid and we're continuously fighting

You know to keep it up to keep it up

Yeah, and I think ai is going to be the same thing for the crazy stuff. Yeah on the consumer level

I think it's just going to be a benefit, but I think we still have to be careful

I mean quantum computers and being able to like literally crack encrypted passwords and

Seconds and stuff that would have taken tens of years like that that stuff. I think is where you get into like

Really crazy data security of everybody on the planet, you know, so security numbers logins like

Well, that's the thing for everybody trying to crack that there's a team of people

They're a step behind or a step ahead and yeah, it's constantly going back and forth. So yeah, that's kind of

From the it side though. What do you think about like where that's going to take us?

Like what can you do as it to like make an impenetral barrier that

ai can't get through

It's just well, it's network security essentially at the end of the day because they're they're generating it and that's not

I don't do network security, but that's really what it is and that's no different than

The example of the cyber warheads that I was talking about trying to take the grid down

But you can use ai tools obviously to make your work easier, you know for what I do

You know, it's incredibly advanced, but it's also incredibly antiquated in some parts

And it's like, okay guys, can we develop something that makes this part easier because

There's no reason why it's this way now

and

You know, can we develop something that?

You know gets rid of this because this is dumb as hell. So I think that

When we hear ai it's such a it's such a broad broad thing, right? It's like when I say it's like a trigger word now

Yeah, but like when I say I'm in healthcare IT people are like, oh, okay, cool. Well, my mouse won't connect. I'm like, yeah, that's desktop support

That's what came into my mind. It's like network. Hey, can you fix my wi-fi?

Right, exactly. You know, that's desktop support, you know, or that's whatever support, you know

What I do is emr is electronic medical records and very specifically a radiology portion on a very specific software package system

Um, but I you know as far as all the other stuff, but you know saying ai is almost like seeing it at this point, right?

Yeah, so

We've also had ai for a long time. We just called it algorithm

Yeah, honestly, like I mean a lot of the stuff the companies have like with the chat bots like I mean you you could message

amazon support and get an automated agent how long ago that that was ai that was a language model that was

That was a very limited language model, but you're correct and how it's a much more advanced, but it's still

You know, I just don't think that people know that like, you know, we're getting stuff that they've had

Already and the this stuff is just being repackaged a lot of times and is now consumer available when they've been using it

All the buzzwords, right all those things people been talking about the cloud for 12 years at least

You know and then the commercials are all about the cloud now. You don't hear about that anymore, but it's just it's the same people

Like where's the cloud? Well, no, it's it's a fucking server. Yeah. Yeah

It's an array of servers

But what do you think that this whole ai infrastructure and all this is going to do to like data centers and

Like because that's the big whole new thing is data centers

I think it's the same response as I had before honestly, you know, I mean, it's it's just another

Computer technology that's out there and it's going to have you know, I think they're going to use ai to

On the good end finding find the holes and exploits and say, okay. I just ran through your system

Here's the six places you need to show up. Yeah, you know versus

Go through and find the holes and destroy everything aka virus

Yeah, I think I'm just a little pessimistic when it comes to like

You know our leaders doing the right thing, you know, because

Our system is just so controlled by puppet strings and like and it's been well say ai could make a cure for cancer

Do you think big pharma would let that come out? No, absolutely not

So that's why I almost because it's a it's a disruptor

Yeah, or if we had some other alternative to alcohol or whatever it is

Whatever they're making money off of is just what always scares me

And that's just why I think like

I don't know if we're ready for the tech because I i'm not sure personally that humans as a whole

Do the right thing or that they can you know, everybody people

Everything's driven by self-interest. That's in some level

Some people's self-interest is greater than the others a corporation's self-interest is greater than the others

You know and and I agree with you

big pharma makes a lot of money

and

It's weird, you know, I have a I have a section called conspiracy corners. We may have to do that at some point

We can't do it right now

Building seven. Yeah. Yeah

Exactly

We can't do that right now, but at some point, you know

As an easter egg to people at some point this guy may be one of the because the thing is

We never say who the person is

And I make it look kind of like an old school throwback where I change the voice and just make it look stupid

And it's just 10 minutes of just fun shit. Just yeah, just don't get me cancelled, you know

Yeah, actually the logo is a tinfoil hat. Yeah

I'll text it to you. You're just gonna laugh. It's a version of this

That's hilarious. Yeah, every logo is a version of that. I actually thought about wearing it, you know, but I mean think

There's always gonna be something out there

And there's always things that are driven by self-interest, you know anything

That's revolutionary is an industry disruptor and an industry disruptor people just disappear. Yeah, you know, and it's like

For everybody who says we're nutty tinfoil hat people said, okay, explain to me what happened to

Tyler Patterson once he said this. He just really just disappeared. Yeah. Well, you know the whole thing about the white house chefs

Like there's this like weird thing about the white house. No, like depending on the president like the last like four or five

White house. I know one guy drowned in like two

Randomly. Yeah

So, yeah, I mean, I think it's it's it's weird. Okay to be skeptical of our government when you find some question everything

Yeah, of course

And there's people who don't and you don't have to be obsessed about it

Some people are but it's okay. It's okay to question things and check different sources of different news

I guess and in different communications. So yeah, I think that's

Like going back to social media. That's one of the weird things just like seeing

Like the comment section on any videos like usually one of the most toxic things that you can ever experience

It's like people all have an opinion

Some people are just

Absolutely stupid. Some people don't have a brain to think for themselves. It's crazy to think and some people are bots

And they're right next to like those people who don't have internal monologues are just like walking around amongst you and like

Well, it's funny you say that because I say that the pandemic smoked

A lot of people out. So if you just pay attention on like

Facebook at the time, you're like, wow, like I know this person like wow, they feel that way. Yeah

Like that's crazy, you know, and it's just yeah

It's I think it's it's the controversy exposes people

Oh, I'm looking charlie kirk. Yeah, like me and you love cars

You know, we're gonna love cars, but you know, we've hung out at the car meet a few times, but you know

Now I know you you hate x x x x and that has happens to be I was like, what the fuck is this?

Yeah, it's crazy that people can't like still be friends and have differing opinions anymore

A thousand percent like you have to either like completely agree with somebody or disagree or you just like can't even

Coincide right like that's I think is what we're getting

Worse that is just all the division, you know

Yeah, I mean

You brought that up and we don't have to talk about it, but what do you think about that whole situation with charlie kirk?

Uh, I mean put on the tinfoil hat again

But with everything coming out about like all the weird stuff that's surrounding it

I mean it just gives me a lot of weird swirl on it another like thing to question in general

But just in a box

prior to the tinfoil hat, you know, I mean

It sucks, right? I mean left or right anybody to get killed for your views or whatever. I mean

It sucks. I mean, uh

I I try to stay away from politics like almost completely because I hate both sides like I

Think that our system is just messed up, you know, and I don't think that our

The way that we do it is is good anymore. I don't think it makes sense in this day and age

You know, maybe it did back in the 1800s or whatever, but

Um, how dare you say that? Yeah, I know it's it's I mean that's what's because like I

I aligned with a lot of people on the right about a lot of stuff

And then I like aligned with people on the left about a lot of stuff

And I think that's what the hardest to me is like

Why should somebody be like so radically one way or the other when they're of power, right? Like

It's not black and white and it's it's weird to me that people have that thought

It's like I can you can be a conservative with progressive views

Yeah, and you can be a progressive

So so left of center with some conservative views and that's okay

But in the end you're either a republican or a democrat which sucks, right?

Like you get boxed into you get boxed into one of the or an independent which people just look at you

And you're like, yeah, you just don't want to tell us what you are then it doesn't matter, right? Then it doesn't matter

Then it doesn't matter. So

like, you know

It's crazy, right?

It's someone very close to me the other day was reading something

And they go, oh, I really like that and I go, what is that and they were they were reading a quote from like a famous actor

And they had said something about the kirk thing. Yeah, and I was like, oh

I go, well

What do you think about that? And they're like, yeah, well this person, you know, this guy was hate and he yelled at people. I said, no, he didn't

I go, I've watched enough to know it and yeah, regardless, you don't have to agree with everyone, but

The algorithm that this person followed was feeding them clips and that's how it is on both sides

Yeah, and so I've sent them videos of like people watching and responding to trying to be non-partisan about it

As moderate as about it. And I don't know if they've watched it. They probably not but it's it's just it sucks

That you can have such a strong opinion about something without actually knowing anything about it

And did you see there was like, uh

There was some tiktok study or something about how tiktok is like rage baiting people based on the comments and based on

Your algorithm. So basically

Depending on your views or the algorithm, you know, if you load into a video, it might show you different comments first

Yeah, it's crazy. So you you might have like stuff that either supports your views or maybe it's the most rage baity thing

Right, but I think that's also what's hard with social media is that in the end

It's it's all about self preservation for them and they want

As many eyes as on the screen for as long as possible like that is their business

Which is the echo chamber approach

and

I mean, you can't believe them. They're making millions and millions of dollars off of advertising

So like until something else comes and changes it up. Maybe it's vr, right? And maybe that I still don't know if that's ever gonna

Get to the place that people think

Dude like for a long time and like now we're just getting you know, like the meta ar

screen and stuff like that

I think that there's just like a big pushback from like

Going all in on digital, you know, people think that we're like too connected to the net and you know, we need to get off their phones

There's like this whole anti

internet movement too

To your point to your faults, you know, you're married to your phone

Right, and so it's it's kind of one of those deals and I

My wife will tell you I'm always on my phone. I'm not always on my phone. Yeah

She's always on her phone

And those tiktok videos and stuff like that

But I know there's a time when

You know, you have to put the phone down and just watch the programming on tv for sure for entertainment. You can't

And a lot of people do both. Yeah, you know, but you I'm convinced you cannot watch you cannot binge a show and be on your phone

You know, you're gonna miss things that are important, right? Of course

Um, but that's that's a part of it man. We're just addicted to all that kind of stuff

They made it addicting though. It's like can you blame can you blame us as consumers for being addicted to something that you engineered to be addictive?

I forgot who the gas was at the time, but I brought this up and I'm gonna butcher it again

But I want to say it's the social dilemma

I'm gonna say it's the social dilemma

Have you seen that? I think it's on netflix

It basically just talks about everything you just said as as far as facebook at one point was doing that

I mean, it just based on what you watch it just feed you something else

Of course, and then you end up down this rabbit or you end up being steered a certain way and have no idea that's happening

Sometimes I have to I have to like I don't know if you do this too, but you ever get stuck like

The algorithm sometimes knows like when you're in a bad mood like I'll be fighting with my girl or something

I'll be on tiktok. I'll just get like served up these like

The relationship advice videos, right? And then you watch one or two of them and that's all you get and then that's all you get

Right, so then I have to start like training my own algorithms. I don't want that anymore

I want to get back to the cars and then oh land on a car video stop and watch it

Even if I don't want to watch it

I'm training my algorithm for that because

That's I think that that is the biggest thing actually to people where they say like the internet is such a bad place

It's like yeah, you're watching bad content on it

And so it just feeds that to you

It it feeds you the stuff that you're going to go in the comments and hate reply to because you don't agree with it or

You have control

Yeah, you have you have more control than you think you have

You just have to understand that you're being steered, right and like my algorithm. I mean

Would I go back and change it for no phone?

Absolutely not because it's put me into this place. My phone is my life outside of my physical life

Yeah, and I mean

I don't know. I definitely think there's a balance because I get on it too much

And sometimes I'll just find myself picking up my phone just to check an app and it's just like

Subconscious now, you know, I can almost like but you catch yourself doing it. I catch it

Myself

Yeah, and it's like I don't know if you've ever had the point where you're like maybe you live by yourself or

You just keep going back and forth and opening the fridge. Mm-hmm

Yeah, it's like whatever is there still still gonna be there. Yeah. I think it's kind of one of those deals

Yeah, I mean but also so to your point where you're like, uh, you know, my wife says I'm always on my phone

But she actually is I think this is like the one of the things that

Maybe gets me a little upset about how my partner uses her phone is that when I'm on my phone

Yeah, sometimes I might be watching entertaining videos, but a lot of times I'm doing I'm responding to somebody in a text for work

Or I'm learning or I'm learning something from a video

I'm consuming some piece of content that's actually gonna help me

Versus be like a brain rot like I'm not just there scrolling tick tock for hours looking for mindless funny videos

You know, I'm looking for audio to use for our next video. I'm looking for an idea that I thought was really good and trendy

I'm seeing what new trends are even happening in like the ecosystem of social media. So

It's hard very similar right because just it's the same deal or I might be looking for something specific

You know, or I'm responding to somebody and I said it's that it's different when I'm sending voice notes to somebody and having a conversation

Yeah, I'm on my phone, but I'm literally communicating with a real person in my life about stuff

It's not just sitting there going like this. Yeah, but that's just that's just what people do

You know, I was on my computer right here typing an email. You probably wouldn't have that same perception of me just scrolling on my phone versus, you know

Yeah, yeah watching tick tock for eight hours. Like what did you do?

Let me ask you this for people who want to get to where you're at

You know, what would you

What would you tell them most of the number one advice you think you would give to somebody's like?

Hey, I see what you guys doing on txp media. Yeah

I want to do that sit down and like I'm a big like pen and paper like write stuff

You know, like I don't do notes a lot. So like physically writing stuff really helps me

So I would go down and I would

I would say write a list of all of the things that you like

right like hiking football

video games whatever

Find something that you have like the most knowledge about and like just literally start making content, you know, like just

Start making stuff and just put it out there

And just like just see see where it takes you, you know, like we're in the content

jackpot right now to where you can have a brand new page and just go do two million views on a video if you have a good enough perspective or

you know, whatever you

Used to you have you used to have to have like a cinema camera and whatever to like make really cool content

I really don't think people care as much about that anymore like at all

like you look at cletus mcfarland or

Whistlin diesel and they still use iPhones to to film their content

It feels more grounded doesn't feel like it has as much production value

So like using the whole gear excuse isn't a thing like anybody has a phone now

Anybody can go download cap cut and just edit from their phone

like there's it's honestly surprising at how good the editing tools are on mobile now like

Yeah, like niche down like find a specific thing or like one or two pillars of content that you really know about

And then just try stuff right and then also it's it's go out and meet people

You know, I never would have part is a big part

I never would have had any sort of social standing or people hitting me up for videos if

If the five years before that I wasn't on facebook every day

Like just being interactive with people, you know, because I think that that is why

Like so many people just interact with me because their algorithm like I would interact with them

It's not hard if you're scrolling past facebook to just like actually like somebody's post or comment on it and say

Good job, bro. I'm really like how many times you scroll past facebook and like or mute them

Yeah, and you and like you never do anything with that

But that's how you actually build those personal

Like connections like having somebody's name pop up on their notifications

Say tyler patterns and commented on this if I can get my name in front in front of as many people

Whether it's a comment or not that I'm just gonna still be top of mind whenever

It comes up, you know

So meet people

Knees down figure out what you know most about and then just like

You have to have the quantity to find the quality

So you have to try a bunch of stuff to figure out what works and to pivot into that

You know, it's I love that answer. It's the same deal. Like you don't need all of this to do a podcast

Yeah, you know a lot of this is because it motivates me to keep doing it. Yeah, honestly

It's it's for my psyche than anything else because to your point people don't I've seen podcasts that have just

Shitty cameras shitty mics that constantly peak above zero and it drives me crazy

Like I hate it more than anything in the world

But they're gonna have 700,000 views or because it's about the content too. Yeah, not just the quality. So I think that's important

Tyler paterson spin great gxp underscore media. Yes, sir. I want to thank you so much for coming by heart parking

I appreciate you and you know, it's gonna stay in contact. Yeah, we know some of the same people till conspiracy time

That's right. We're not gonna tell people win. No, but yeah, I can't wait. It'll be fun. It's good to see man. Thanks for having me

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Now it's stripping time. Hey, nobody got time for that

Shut up

About this episode

Tyler Patterson shares his journey from collision estimator to the founder of TXP Media, a successful content creation company. He discusses the importance of networking, building relationships, and creating engaging content tailored to specific audiences. Patterson emphasizes the value of authenticity and creativity in the digital landscape, while also addressing the challenges of managing a growing team and balancing work-life commitments. The conversation touches on the impact of AI in the industry and the necessity for creators to adapt and evolve in a rapidly changing environment.

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Original notes

EP299

How Tyler Patterson Built TXP Media from Scratch | Hard Parking Podcast

Summary: In the debut episode of the Hard Parking Podcast, host Jhae sits down with Tyler Patterson of TXP Media to explore his journey from a car enthusiast to a successful videographer and social media manager. Tyler shares how a viral video sparked his career, the importance of networking, and navigating the challenges of the content creation industry. With insights on AI’s impact and work-life balance, this episode is a must-listen for aspiring creators.

Topic Chapters:

1:57 - Meet Tyler Patterson: TXP Media’s Origin Story

5:03 - The Viral Video That Launched a Career

9:24 - Building a Business Through Relationships

15:40 - Crafting Content for Diverse Clients

25:59 - Managing a Creative Team and Client Churn

36:27 - Gatekeeping vs. Helping in the Creative Space

42:02 - Work-Life Balance with Kids and a Non-Traditional Career

53:19 - The Impact of AI on Content Creation

1:02:48 - Advice for Aspiring Content Creators

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Hard Parking with Jhae Pfenning

Jhae Pfenning

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