Into the Cadillac Celestiq

Hello and welcome to Car and Drivers Into Cars, a podcast from iHeartMedia's Ruby Studio

brought to you by eBay Motors.

I'm Tony Kiroga, the editor-in-chief of Car and Driver, and I'm joined by my co-host,

former editor-in-chief and current chief brand and content officer Eddie Alterman.

And together, we're Into Cars.

Each episode of this podcast covers a new car that we think is worthy of your attention.

The cars we select may feature a novel design, cutting-edge engineering,

or something entirely new.

We'll cover the stories behind the cars, answering the whys and exploring the what's.

And then we'll sit down with the people who actually made the cars to answer our questions

about them.

Come along for the ride and you'll hear it all.

The good, the bad, and the ugly in the way that only Car and Driver delivers.

This episode of Into Cars is a little different.

We're going on a field trip to Cadillac House at GM's Technical Center in Warren, Michigan

to have the customer experience of a very special car, the over $350,000 Cadillac Celestic.

In addition to specifying how we'd order Cadillac's most expensive car ever,

we're going to talk to the designers, engineers, and people responsible for a car that will

compete with the Rolls Royces, Bentley's, and Mybox of the World.

For what seems like decades, Cadillac has been teasing a true flagship for its lineup,

and now they've built it.

The Cadillac Celestic is a $350,000 to start, 600 horsepower EV sedan that's as long as an escalate.

But you don't just power slide into your local Cadillac dealership to get one.

Owners have to make the cut, and once they do, they're welcomed into the world of Cadillac House.

Cadillac House at Vanderbilt, that's the official name, is the brand's Atelier,

where customers go to spec out their Celestics.

The trim and color choices are limitless, and it all happens in the midst of a mid-century

modern architectural masterpiece, Aero Saranen's General Motors Technical Center,

dedicated in 1956. Cadillac House is a jewel box of glass, travertine, and marble

located right in the heart of the Tech Center campus. And the thing is, nobody gets to see it.

You have to be invited in. You either have to work there, be a journalist, or buy a Celestic.

It's truly one of the most amazing places in America in terms of mid-century architecture.

It's just not open to the public, and we're going to go there today.

We're here at this incredible building Cadillac House at Vanderbilt with Alexandra Demoska,

who is going to be our tour guide to sort of orient us to the space. And this is where

Celestic owners will be speccing out their cars. So give us the tour.

It's quite a special place, and that's why it was selected for the Celestic

Peacebook design process. It seemed fitting to create a space that would house the design

process that was happening on a one-to-one level between the client and the designer,

and also with the support of our concierge. And we're at the GM Technical Center, which

in its day was dubbed the Versailles of the industry. And there is so much meaning to

the place where we're standing. It's really the heart of the American automotive industry,

but it also is the origin point of the American mid-century modern design. It was one of the

first commissions to a now very prominent designer, Aero Saranen. And Aero Saranen did

the St. Louis Arch, he did the TWA terminal at JFK, and a bunch of really significant...

And many, many iconic chairs. And I think that's why it's not only the automotive industry,

it's part of the architecture and furniture. And also modern art, because when you look

around, you look outside of the catalogue house, and you see a fountain by Alexander Kolder called

the Water Ballet. There are many sculptures, and one of them is the one that we're standing in front

of, which is a beautiful, glimmering screen by Harry Bertoya. And it really feels like you're in

the heart of the whole complex, too. As I mentioned, on one side, you have the view of the Alexander

Kolder fountain, but also you see the new design building, which is called Design West, and the

iconic design dome. Behind us on the other side is the vehicle engineering building. So we're

technically standing at the intersection of artistry and engineering.

We're here with Aaron Crossley, who's the design director for Celestic, and Tony Roma,

who's the chief engineer of Celestic. And they're going to take us through the Celestic. We're

standing in front of this, what's this color called? This is Cyber Yellow Metallic. Tell us

and it catches people's attention. You can tell even on paper that it's really something that you

need to build. That started the process and the development of creating three-dimensional scale

models and then full-size models, transitioned to a concept vehicle, and then concept turned into a

production car. And it was really very natural. Everybody was very invested. And we've talked

a lot about a flagship for Cadillac. Tony's worked on a lot of them. I've worked on a lot of them.

And there's always been one reason or another that it didn't quite take flight. And this,

just all of the pieces came together in terms of what the vehicle looked like from a design

evolution perspective, what the vehicle would do for the brand overall. It is a completely new

proportion, super long wheelbase, very, very low. So can you tell us about the packaging of this?

We had this maybe three-quarter scale kind of vision model. So we scanned it and tried to put

people in it. And, you know, let's just say the studio was a little aggressive with their

so you got to take something and start tugging and pulling on it and

massaging it. And over the course of a fair amount of time, we quickly realized the flat

battery pack out of something like a Lyric was not going to work for a car like this. You really

just can't get these proportions with anything like that. So we take our pouch cells that we

normally put like toast and we put them like pancakes. We flip them down and we stack them

up in varying layer heights of sixes or nines. They have to go in multiples of three because

we do three pouches in parallel and 100 in series. So instead of being stacked, like I said, like

toast in threes, it's turned on their side. Fallen dominoes kind of thing. Exactly. So we have stacks

of six nines and 12s depending on where you look. Oh, amazing. I had no idea. I thought this was like,

oh, you just take the skateboard under the Hummer and throw it on this thing. Well, you couldn't

get it this short. The proportions wouldn't be anywhere like this. The roof would have to be

significantly taller. So how long and low it is. I can't think of any car in modern times with the

130 inch wheelbase. We're, I forget exactly the number, like five millimeters longer than a Rolls

Royce Ghost. And it ends in an eight because of the significance to the culture in China. So,

you know, we thought through even little teeny details. So 3308 is the wheelbase and the height,

I think it's lower than a Malibu. The proportions are crazy. Like you said, and the working on it in

the studio, even in a setting like this, when it's by itself, you definitely get a sense of scale.

But then, yeah, the first time you take it out into the real world, you're like, boy.

It has a huge impact when you see it on the road in a sea of crossover SUVs.

Well, and back to your point about the roof line, the wheel tire package, these 23 inch wheels are

basically the same as an Escalade. So it's got the wheel tire package from an Escalade with a

roof shorter than a CT6 and the length that's halfway between a short and long wheelbase Escalade.

I think it speaks to the overall size of the thing where they look,

yeah, completely sort of natural. They do look really natural.

That's the wheelbase, I think. You need those wheels to make this work. If they were any smaller,

it would be. Kind of silly. Well, walk us around it a little bit and tell us what you're proudest of.

There's a lot of things. I'm proud. I think the vehicle overall, when we talk about

how unique it is from an appearance, the low profile bull proportion, I think that that speaks

a lot to if you look at all of the significant Cadillacs of the past. I mean, they were always

making these bold, unexpected design statements. And I think Celestic continues that narrative for

Cadillac. There's a lot of beauty in the simplicity of the form as well. And then it's highlighted

and punctuated by incredible technology and beautiful materials. I'm really proud of

the work that the team did collectively to be able to deliver this vehicle with this level of

material execution, I think is a huge accomplishment. There's carbon fiber body panels, right?

The hood, these front fenders, the rear quarter panels, those are all carbon. The deck lid is also

carbon, but you really can't see any of it. It's covered. This A to C and D pillar trim,

this piece right here is carbon. Oh, that's a huge piece. Yeah. The only reason the doors

aren't carbon fiber is because we needed them to be radar transparent. There's a radar unit

right kind of in the center here that's looking for objects that the power doors might bump into.

So we chose SMC, essentially fiberglass, only because the radar can't see through carbon.

So a lot of work done with the engineering teams around paint as well and paint pigments and

being able to have that radar transmissibility with the different pigments without causing

any issues with that. So there was a lot of really upfront work done to really understand

what the right pigment load is, what the right amount of aluminum is, so that we could have

such broad opportunities for color on the vehicle. I think the other material, no,

we love to talk about, and we can start with the exterior, is that everything that looks

like metal is real metal. Tremendous amount of subtlety and the line work. And yeah,

as you said, the shape itself is simple, but as you look closer, you see all this cool stuff

sort of emerge. The way that that bone line goes all the way down the side of the car and that

kind of crease in the door, it breaks up the surfaces. There's a lot going on down the side

of the car, even though, yeah, like you said, at first glance, it looks super simple. It's been

a lot of time perfecting that body fight. So Tony, as the person responsible ultimately for

things like CTSVs, CT5V, black wing, tell us about the performance a little bit.

Yeah, I can't wait until we get a chance for you guys to drive this thing. It is like nothing

you've ever driven before. The technology we incorporated into the suspension. We've got MR

dampers, air springs, active roll control. We obsessed over the kinematics to give it smooth

ride and even motions and these Michelin tires completely overachieved on what we thought they

were going to be. Those are the pilot EVs. Yeah, it's funny when you look at it and all the things

we've been talking about, how elegant it is and large and all of that and you get in and you expect

that's what it's going to drive like, but then when you get in and drive it the first time,

like Mark Roystrove, he got out of the car and he started talking about how athletic and responsive

the car is, which is exactly what we were hoping he would say, but you don't expect that. So you

get out of the car going, how did you do that? And that's exactly the response we're looking for.

It's smooth and elegant and quiet when you want it to be and then when you want it to be a little

more aggressive, it responds very well. So without a high character internal combustion engine like

you have in the V cars, you have to find other places to give it that character. And so we're

seeing that a lot in EVs because the power delivery is so similar from EV to EV. If you take the engine

out of the equation, what are the points of differentiation and you're starting to see like,

okay, it's really in chassis development. Yeah. And the good news is it's in things that we're

really, really good at. So it's about giving the customer an experience that they don't even know

how you would do that. And that's what we were able to do with this car because every EV goes

really quickly zero to 60. Even the slow ones, quote unquote, are really fast by ICE vehicle

standards. So that's not a discriminator anymore. And in fact, I'm sure you guys have been in these

really, really fast EVs, they're almost uncomfortable. When you do that launch, especially if you're,

you can literally make people sick in a car like this, that was certainly not what we were going

for. And right from the beginning of use this statement, though, we were trying to make a great

car that happened to be an EV versus making a great EV. And that's a key difference. And so

we did obsess over the kinematics and the suspension and the isolation and all those things.

How did you achieve that was such a low hood line?

We hollowed out the structure. Normally, there would be some structure that would tie in the

front of dash to the radiator support area. And the upper suspension would get bounded by that.

So the upper control arm comes within about three millimeters of the actual surface of the hood.

And we had to hollow everything out in order to let it all come up. And just, it's all about

there's no bumps on the hood and engineering the right clearances.

It was the first time we had ever done that at GM, that we had ever really made the structure

literally go around the traveling front suspension. You know, when I drove that Escalade V, I was so

astounded by the inertial management and how you have such a large and also massive body feel so

small and drive so small. So this thing does the same job as this. Oh, yes. And no offense to my

Escalade brothers and sisters, but does it way better? You're going to be blown away. What we

were able to do with chassis modal for shake and vibration and the response, like I said,

these tires, oh my gosh, and really low center of gravity that comes with an EV. It's crazy.

Yeah, the car is just amazing. Can you talk a little bit about the mega castings that are in

the car? Yeah, sure. It's one of the things we did early on. We talked about, you know, what did

you do when you saw the proportions? Well, we packaged the people in space where we wanted

them to be. We distributed the lithium pouches around to get the right amount of energy.

And then you got to figure out a body structure that connects all the dots. And when the engineers

came in the first time and said, okay, what if we made the entire lower structure out of castings?

You sort of look at them and you go, no, that would never work. Can you think of castings, big

heavy, you know, cast iron skillet kind of thing. But then you really start looking at, well, okay,

by the time we weld together hundreds of pieces of metal and all the rest of the stuff, and we just

sort of went down this road. And so we've got six major castings that come together

to make the entire lower structure. And these are all sand castings. So we have the flexibility.

We can 3D print sand cores. So it's a mixture of hard tooled and printed cores to make the

castings. And it gives us a lot of flexibility if we have to change something. Well, I would think

it's one of the major learnings as far as engineering in this car. And what is the volume

ultimately? Well, we don't talk of specifics, but we don't have the ability to even make very many

of these, even if we wanted to. So, you know, somewhere in the order of two a day is around

what we expect we're going to make. But yeah, we're not talking specifics on volume beyond that.

Can we go inside and check out the interior? Absolutely.

First off, how do you open the doors? I don't see any door handles.

Well, that was one of the things early on, right? So these little round buttons, and like I

mentioned, there's radar, so you'll get used to when you drive the car. You want to stay out of the

zone for the radar, and then you just push the button and it opens. When you have the key fob in

your pocket and you walk up to the driver's door, it would open for you. It's a setting you can choose

it or not. When you get in the driver's side and you push the brake pedal, it closes the door for

you. So the owner, in theory, never even has to touch the driver's door. How do you close this

door from the inside? So this is the door handle, and so you just flick it up. It's a micro switch,

and it'll do itself, or you can push the door handle. When you pull up to pick somebody up and

you put the car in park, the screen pops up and you can just flick and open their door for them.

It's pretty cool. The leather smell coming off of this. As soon as you open the door. There's a lot

of leather. And these door, are the interior door handles a retro? Yeah, that's a good catch.

70s Cadillac. That's exactly right. If you go look at a 60s Cadillac, this is what they're

very much like. Yep. No record player, no bar. No record player. They can spec it out for different

markets, I'm sure. Yeah, exactly. Should we hop in? Yeah. Oh, wow. 130-inch wheelbase. I can feel it

back here. And there goes the door all by itself. The door handles are all cast. I think they're

cast zinc. The window switches, the window lifters are 3D printed aluminum. Well, coat hooks are 3D

printed. The metal on the assist handle is all 3D printed. Yeah, these are a real retro touch too.

The grab handles. So that's an impressive screen up there. How big is that screen? 54 inches.

And this side over here has electronic shutters in it. So as soon as you're driving down the road,

it turns opaque to the driver. So I can sit here and watch Hulu on my side of the screen or

YouTube or whatever I want. And the driver can't see it. Is this the largest moonroof or panoramic

sunroof? It's the largest I know of. Yeah, let's put it that way. And then you can just,

you know, you can make it look dark. It's like a triple seven window. And every piece in here is

unique to the celestic. The suite of components visually is the same from a brand consistency

perspective, but how we've executed it on celestic is unique to celestics. Exactly.

Can you talk about what some of the goals were with the interior design?

Having overall design or form language that was fairly simple and easy to understand

so that it could then be embellished by materials, craftsmanship, technology,

a really simple breakup that's easy to understand and realize in many different

colors and combinations. You know, an interior that is meant to be a blank canvas,

that's meant to be customized and enhanced by the owner of the vehicle, you know,

when they design it. I think another really unique thing about this interior because of the way it

is hand built is this ability to kind of taking advantage, if you will, of this ability to line

things up. So, you know, you can trace this line from the base of the A-pillar basically all the way

360 degrees around the car. So really emphasizing the long lines that you get from the exterior,

echoing those on the interior. The IP we went for this low in a way look. You can see even how

the steering column interfaces with the IP, that was a real design feature that we struggle with

a lot is to get this down and away from you that spacious feeling. You know, you're in a big car

but yet the headers pretty low so you want to make sure that it doesn't feel claustrophobic.

Very airy in here. Where are the batteries packaged? Now that we're sitting in the car,

it's four seats. It's very comfortable. I have a ton of foot room. I have a ton of leg room.

Where have you packaged the batteries? Are they down this center tunnel?

Hold that thought about foot room, right? So under Erin and I here are the nine stacks tall

because a front occupant's legs are further out in front of them so they can handle the age point

which you call the hips down to your heel. They can handle that being a little more so we can lay

our feet out. The rear occupants because you've had the front seat in front of you, you need your

heel down lower to be comfortable. So you only have six tall underneath your heels there but then

it goes to 12 underneath your bottom. So your floor is higher than mine? Yes. Okay. And then the

center tunnel, we turned the pouches that are about half the width of the car. We turned them 90

degrees and there's two stacks of 12 down the middle under the center console here. Like a

ferro gas tank. I can't think of a more elegant reference but yes, like a ferro gas tank. Yes.

And then tell us about the motors a little bit. It's a two motor system, right? So one in the front

that has a built-in APU for making 12 volt loads and then one large one in the rear. It adds up to

over 600 horsepower of propulsion power and they're very similar to like the performance version of

Lyric. They're bespoke to us only because of what we do to them from an N and V standpoint. We kind

of encapsulate them, wrap them up. We did some different things with the gearing but they're

very common. I could spend $100,000 on drive units and it wouldn't make this car that much

more special versus spending all the attention we did on the interior and other things. So

the drive units are more than adequate. When you drive this car, it's very quick,

super comfortable to drive, super quiet. So N, N, V, what is it? Oh, noise and vibration. Okay. So

that's the new, there's no harshness anymore because you don't have that. Yeah, could just be,

I don't use the acronym right. That could be it too. So the stereo system, 36 speakers inside,

is that right? 38 speakers and then we have two outside. So you could say we've got 40,

we've got exterior speakers, we've got a tailgate mode. So if you're at a car show,

you can turn on and there's speakers outside or if you're washing your car, you can turn it on.

But the interior with the 38 speakers and the AKG guys, if they're listening to this, they'll

chuckle because I've been telling them for years and they won't let me say the best audio system

in the world because that's a pretty subjective thing. But they know very clearly that's been our

goal. And we're in the middle of the audio tuning loops right now, spent a lot of time with them,

you know, obsessing over all those little details. Listen to a lot of Steely Dan records.

You listen to a lot of diverse music right now, you can imagine. I wonder how long it would take

if you just were sitting in the car listening to the stereo, how long it would take to discharge

the battery? We can calculate it, but it would be a very, very long time. It's a theoretical time.

This is the world's largest boombox. Four weeks later, you'd be

duff and out of battery. What about the sort of sound signature of the vehicle itself? What were

you going for in terms of the sort of over-the-road sounds? Yeah, that's a really good question.

And we've been working on that as a brand, I'd say, as the Cadillac brand. We don't want this

car to be too unique and on its own, it doesn't need to be. It's more like everything else about

the car. It wants to be the most pure expression of Cadillac. So you'll find that it'll be real

similar to what you would find in a Lyric only, maybe just a touch more refined and a touch more

expressive. This car is all about quiet. And the quieter you make it, as you guys know, you've driven

so many cars over the years, I'm sure, we call it drain in the swamp, right? And you start to

notice those stumps that start sticking up and the things that you never heard before when you

finally get everything else quieter. So we're obsessing over a lot of really small little details.

So I noticed there's a V button on the steering wheel. What does that enable? So that enables

what we call velocity mode. It lets the inverters use all the range of their capacity. Normally,

you don't. And like in velocity mode, it hurts range a little bit because it keeps the battery

conditioned in a pretty narrow window. So you really only want to use it if you really want

all the power. So I'm looking back at the cargo area, which is massive,

which offers some practicality to this car. But it's sort of unexpected to build a essentially

a hatchback of this giant vehicle. Yeah. So what was the thinking? Why isn't it a sedan?

Well, that was just driven by the shape. When you look at that sketch there and talked about in

the very beginning, the lines that make the shape really demanded that it not be a traditional,

you know, three box sedan that would have totally altered its characteristics. And there's no

logical place to put a bulkhead. I mean, trust me, the engineers wanted to. But that signature,

if we were to get out and look in from the hatch, right, that signature is one of the things the

designers were very obsessed with from the beginning, that four freestanding seats with this long

center console. Yeah, the seats are amazing. I don't have my durometer with me, but they're nice

and soft, but also kind of firm and supportive. And it feels like I'm not sure where the adjustment

is. It's virtual. Yeah, so I'm kind of reclined too back here. It's essentially the same seat

in the front and the rear. This is the first car I know of that anybody's really done four of exactly

the same 40 way power seats with all the massage, the armrests and the center console armrests are

all heated, active cooling, not just ventilation, power headrests, all the bells and whistles.

You've got a neck scar, if you'll notice the little vent at the bottom. That's part of what we do to

create what we call micro climate around each occupant. And that isn't a much to the EV part

of it, right? For efficiency and range, you create, you create this, yeah, exactly local climate around

the person to make them comfortable. So you're not constantly conditioning this huge cabin.

Yeah, I've been in some EVs where I had some range of anxiety and shut everything down except for

the heated seat for that very reason. That's exactly right. You've pulled off a real trick here

because the cabin itself isn't huge and we're sitting in one that has a black interior,

but there's so much light and we're sitting in a car inside a building. And a lot of it is this

little sail window back here that you look to your right and it just brightens. I mean,

it's a really amazing trick you pulled off here. Yeah, when you recline back even further and

you look out that window, yeah, it's actually pretty comfortable. It's pretty cool.

Is this the longest duration project you both have ever worked on that five years?

Yeah, it's the longest single car. Of course, single car, yeah. And it's rare for a chief

engineer to really stick with a car all the way from like that first vision model all the way

through to production. That's pretty rare. And same from a design aspect as well,

because usually once they had an execution mode, we move on to the next project and also being

able to have the car in its entirety. Usually we have exterior team and interior team and to

be able to be overseeing the vehicle on its entirety, I think, just speaks to the importance

of the vehicle. So was this car from concept to production? Was it designed and engineered

with a price in mind or was it designed and engineered first and then you said this is

what it's going to cost? I'd be lying if I said we engineered it to cost in any way.

This was designed with a vision in mind, a vision and experience. This is truly an exercise of what

we're capable of from a design and engineering standpoint, the material choices we made.

There were definitely goals. If my bosses are listening to this podcast, they'll be like,

wait a minute, we gave you goals, of course. But yeah, this is more about that than the price.

And the price sort of landed where it did. And it's in the range of what you would pay for a

Rolls-Royce or something. So I don't think that's going to shock anybody. I think what people need

to do now is they need to see it. They need to experience it. There was this holistic desire

to do this vehicle and to create this experience around it. And that was that everybody, I think,

was equally passionate and committed to making that happen. And it was kind of like,

we will do what we have to do to create that and we'll figure the rest out as we go. But

we need to achieve the vision. And I think creating the concept vehicle initially as well gave us

that additional kind of physical North Star that this is what we're trying to capture for production.

But just to be clear, this does not have the North Star system.

Different North Star.

Different North Star. But a word that has significance to the brand.

Sorry, Dan. Well, I can't wait to drive it.

Me either. Thank you both for this incredible walk around. What a treat.

Yes, thank you. It's so cool to be here.

Thank you. Thank you, Tony. Thanks for coming.

So what happens after you decide to buy an over $340,000 Cadillac?

When we return, Eddie and I option out a Celestic as our private tour of Cadillac House continues.

Welcome back to Car and Drivers Into Cars.

So Eddie and I are about to go through the client experience of

speccing out a Celestic and building our own Celestics. And we're joined here by the Concierge.

Hi, yes, my name is Rob Sanmartin. I am one of three Concierge currently with the Celestic program.

Hi, my name is Maya Dagger and I am Assistant Marketing Manager for Celestic.

Great. Excellent. Let's go through the process.

Yeah, let's go see. So obviously, when you walk in,

you're greeted by this beautiful custom piece by Harry Bertoya.

This is the first commissioned piece ever by Bertoya and his largest. So essentially,

when we greet clients into this space, they see Celestic and all of its grandeur.

Really, for any vehicle, photos will never do it justice. So it's always a great opportunity

when we walk up these steps here to see it in its full presence. At 218 inches in length,

it's six inches longer than a standard Escalade. So again, it's a very big vehicle and it's very

impressive considering what it took to bring something of such genuine quality into fruition.

So this space in general, we have such a great opportunity to customize how we surprise and

delight our clients. One client of mine in particular, they had a love story from 1971.

They fell over an El Dorado with a red interior and a white exterior. And we partnered with the

archives who had that exact same unit. We pulled it into the space.

Very cool.

Yeah, it was a very touching moment. They definitely had a connection to the vehicle.

Did they try to buy the El Dorado?

No, they didn't. They're still in possession of that.

Oh, they still own their own.

Yeah, so yeah, we've been fortunate. We have a lot of clients that do have a

storied past with GM and Cadillac in the spirit of surprise and delight.

And getting to know our clients, we've met with them virtually probably

at least three or four times before they come to this space. We'll have understood their preferences.

So once customers see the car, where do you take them?

We do like the opportunity to give the client a full vehicle walk around with a subject matter

expert. So we'll typically have a member from our engineering team join us. But before we get

to that and we'll kind of pause here, move them over to our lounge space, get them settled,

get any refreshments that they want. We'll also have a procured selection of food and beverage

out here. We'll let them settle. Once we feel like the client is comfortable, we'll then transition

back to the vehicle and then do that full walk around experience.

I'm comfortable.

Are you comfy?

We're ready.

Great. We have the opportunity to engage clients in any appointment that they really want.

And the clients always find something exciting, something that they end up gravitating towards

that you don't really expect. I had a client recently that was so fixated on the active rear

spoiler that that's all we did. We just played with activating it and disengaging it for at least

20 minutes. Yeah. So every client is unique. Every client journey is special.

Part design expert, part therapist maybe. Oh, trust me. I'm on call.

So this is the first time the customers will actually have seen the car too, right?

Yes.

So they've learned about it. How have they learned about the car?

So yeah, it really depends. We do things known as like our whisper events. So we invite like a

curated selection of people to those events and they will have seen the vehicle there.

Sometimes we do, you know, bring the concierge or some of our subject matter experts

to introduce them. So everybody's coming in at different points in their journey.

A lot of people come to the website too and they look at the vehicle and there's a high-level

interest there through our emails, all the traditional channels that we would normally go through.

So we'll go through, you know, a full program overview regarding the vehicle,

ask all those engineering questions, see the vehicle for the first time for most clients,

as you had mentioned, and then we'll come to this space. As I had mentioned,

we would typically have their design on the table. We would have all of those materials

that were working with the design.

All that they've selected already.

Yes.

From their virtual appointments.

Yes. Everything would have been predetermined.

And so you have 90 basic colors on these bucks here, all sort of arrayed in the ROYGBIV order.

Right now we have 75 actually on the wall because it gets super overwhelming.

And then on top of that, we have a matte pairing for every single color that we can do in matte.

And in this offering, we have everything from effect pigments,

tricotes, tint coats, solids, ceramics. So we have a great mix of everything.

We could also do a custom development if a client had a very specific color that they

wanted to achieve.

So how many leathers do we have?

We have around 10 leathers right now that are currently available.

So we've come in, Eddie and I, we've had a discussion with you already.

And now we've brought to you some good ideas and some bad ideas.

Okay.

So what's the next process?

Do I walk over to that wall and select my favorite leather?

What's first?

I like to anchor us with the exterior color, to be honest.

Okay.

Because I feel like that's the crowning jewel of the vehicle itself.

With that being said, could you, yeah, let's go take a look.

Could you tell me a little bit about your current collection or some of the colors and

materials that you find yourself gravitating towards in life?

I'm liking some of these lighter blues.

Okay.

I have a 1998 Geoprism.

Very similar to that.

And I want to keep, you know, the family resemblance.

Okay. I like that.

You know, in that blue space, I would love to investigate maybe something that has a

little bit more of a metallic as well as let's pull a solid.

And then just for fun, let's look at this.

These are great blues, very cool.

Hard to choose.

I like that French blue in the middle.

Yes, I do too.

We call that a Carolina blue.

These blues are really unique.

Right now we have things that lean more into that purple space like the hydrangea.

You had mentioned our Carolina blue.

That's more of like a cornflower blue.

And then we lean into this wonderland, which is more of like a robin's egg.

So with that being said, we're leaning more in this direction, I believe.

Sure.

Okay, good for that.

Sounds good.

Now, if we talk about the interior, could you tell me a little bit about some of the spaces

that you're inspired by?

Where would this vehicle typically reside?

Here in Michigan.

Okay.

So I want something a little bright for those gray days.

Light and bright, I agree.

But I also love the Detroit Tigers, so I want something in the baseball mitt.

I have a huge mitt collection.

Well, you just planned this in reverse.

You just planned the whole vehicle.

All right, so I'm going to pull some of these fabrics.

So we have our cinnamon, our camea, and our sheer gray.

We can't go wrong with any of these.

I like the idea of maybe one primary color and then subtle accents of the other.

I like the cinnamon as the primary and the camea as the accent.

Oh, really?

Interesting.

So, Rob, when you said, oh, interesting, does that mean that guy's out of his mind?

No, I just typically, you know, I'm not one to do that subtle contrast.

A lot of my clients like something that's a little bit bolder, but I love that.

So we're looking at this gigantic 16-foot diagonal screen.

And the car's being built for us in real time with the options that we just selected.

So if you can see on the wall there, we have already rendered that Carolina blue on the exterior.

So we picked the exterior, we picked the cinnamon leather,

and now we're watching the accents get applied.

I don't want to get ahead, but can I choose my carpet color?

No, of course.

This is where Tony really goes for broke.

So you'll see on all these fine accents, we've started to pull that contrast color.

It's nice, it's subtle.

Oh, cool.

Oh, it's a smart vehicle.

I like this.

I bet you say that to all the clients.

Oh, trust me, no.

I mean, I'm here to make sure that they're not making a $400,000 mistake.

So there's definitely been some choices that we've helped clients steer them into a new direction.

I can't wait to hear how you talk me out of my carpet.

What are you going to choose, Bahia Orange?

So let's look at floor mat color.

I like that red.

Oh, come on.

You like that red.

You know what, it's not red.

Can I get the, not just the floor mats, but can I get the carpet carpet?

Yeah, you can get the whole flooring in a different color as well.

There we go.

Okay.

It's surprisingly okay.

It is surprisingly okay.

And you know what, that's actually really funny.

I had a client recently that they were going with four tones on the interior and we were just like,

wait, but honestly, when it rendered it was beautiful, we just did accent piping,

accent stitching, and an embroidered headrest in a contrast color as well.

Okay.

I've made a choice that I probably shouldn't have made.

Talk me out of it.

How do we do this?

I understand that you really love the red.

But what I'm really gathering is that maybe you're looking to do something

that's a little bit more bold.

I am.

I'm very bold.

Okay.

So with the exterior, we have that beautiful Carolina blue.

I'm thinking we can bring blue into this space.

Okay, let's do that.

I think it would be lovely if we, you know, we have this lighter blue exterior.

And then if we go in and we pull the Phantom blue, which is probably our deepest blue,

it could work really nicely.

All right, I got to do this.

Phantom is super chromatic.

And Phantom also is that perfect accent for a brown.

Honestly, you can't go wrong with saddle and blue.

I don't know if it's bold enough.

Oh, I like it.

You want to go bolder?

It looks terrific.

Okay.

It looks great.

You love it, but it's not what you want.

Can you do the lighter blue?

Yeah, let's definitely look at the Santorini blue.

But that does look really nice.

So this is Santorini.

What do we think?

That does remind me of my yacht.

It's very yacht adjacent.

I hear you.

To be fair, we're going modern.

I mean, honestly, with some of our leather selections that we've made so far,

we have our cinnamon with that Santorini.

Maybe we switch out the hard decor for our Humea, which is our carbon fiber.

And then I think this could go into a whole another direction.

Was she selecting piping for the carpets?

Yes.

Very nice.

Just so you're aware, there's probably around 300,000 areas within the vehicle

that we're able to customize.

Oh, that's nice.

That's really good.

So the piping has gone to the seat color.

This will be perfect for Greece.

That's it.

So how does the pricing work?

Right.

Not that I care about cost, you understand.

Well, you know, the MSRP is directly correlated to the selections that we're making.

Obviously, there are some significant price drivers in the vehicle.

There are some significant upgrades.

But that being said, it will just be determined by the selections that we make.

We do start at the $340,000 mark.

We're just north of that.

What is the most expensive, ballistic one can build?

Honestly, the Skyzel limit.

Skyzel limit?

And is this configurator...

This configurator is not online.

This is just...

It is not.

You can see the rendering itself is pretty advanced.

So it really takes rendering support.

There you go.

That's what I'm talking about.

That's good.

You guys joke, but I actually don't...

It's pretty good.

It's nice.

I gotta say, I have a lot of experience in building really ugly porches on their configurator.

Is there a cloth seat option?

There is a cloth seat back option and then the lower IP and mid-range of the vehicle.

We have three cloth options.

So you're changing the piping of the seats right now.

Yes.

We're just doing a center stripe.

Very soft.

And can we do the center stripe and sanarini?

So the center stripe has changed colors there down the spine.

Oh, wow.

Can I do my rear seats in a different color than my front seats?

Yes, we can.

I love having the driver's seat one color and everything else.

Oh, that's what you like.

I like that.

Oh, wow.

Every panel of the seat can be customized.

And this order, basically, this ticket,

it goes to the craftspeople sitting on this campus or...

Yeah, no.

So we have our Artisan Center where the vehicles are being built by hand.

No more than two a day will be built by hand.

And they do receive this actually in form of a book.

We're documenting our designs as we go.

And especially once they're finalized, it's a very detailed book

that's called a commissioning book.

And that is the Bible for every single celastic build.

There are so many possibilities.

There really are.

You could just spend hours and hours and hours doing this.

And that's why the design team, the color and trim team,

they developed a beautiful palette of available offerings

that we get to play with.

And there are no two celastics that are alike.

I think you're really leaving some website traffic on the table here

by not offering this configurator.

This is the best configurator I've ever seen.

But I also think it could definitely crash a server.

That's right.

It's very heavy.

We have our beautiful Santorini Blue

and the lower portion of the vehicle as well.

I really love the combination of the strikingly bold

with the classic cinnamon caramel leather.

Tell me I have good taste.

You do have good taste.

You do, man.

What I've noticed is we've walked a long way

from what we had originally to here.

And you've guided us expertly.

Oh, thank you.

You've made your ideas our idea.

Yeah.

You made some great choices today.

Thank you.

These are really fun.

I can't wait to see it.

Me too.

From this point, I would just generate an MSRP

based off this.

I would work with our financial team

to understand what that was,

provide it to the client for their review, their approval.

And I bring the appropriate number of suitcases of cash.

Yes, all, yeah.

All fives, please.

Don't ask why.

Thank you.

Yeah, of course.

Thank you.

It was a lovely meeting.

Yeah, it was super fun.

These interviews were brought to you by eBay Motors.

Visit ebaymotors.com for more.

Car friends, we hope you enjoyed the behind the scenes tour

of the Cadillac house and the Cadillac Celestic.

While it might be the most expensive Cadillac ever built,

it also might be the most advanced and certainly the most special.

Well, I think that was the best configurator ever,

never seen anything quite that extensive

and elaborate and huge.

So that was really fun.

But, you know, this really does promise a return to form for Cadillac.

It's a long promised flagship.

And I think they may have finally delivered it.

For more on the all new Cadillac Celestic,

visit caranddriver.com

and be sure to pick up the latest issue of Car and Driver Magazine.

And tune in next week to see if the internal combustion engine sounds

and fake eight speed gearbox engineered into the Hyundai Ionic 5N EV

can successfully replicate the experience

of driving a combustion engine car.

If you don't like the idea of all this fake sound,

this is really cool.

That's how it sounds, right?

It's really cool.

The fake gearbox is done so convincingly.

Thank you for joining us for Car and Drivers Into Cars.

If you enjoyed the show,

join us every week for new episodes.

And don't forget to rate and review wherever you listen to podcasts.

Car and Drivers Into Cars is a production of Car and Driver

and I Heart Media's Ruby Studio.

Our show is hosted by Eddie Alterman and myself, Tony Quiroga.

Our executive producer is Matt Romano.

Our EP of post production is Matt Stillo.

Our supervising producer is Sierra Kaiser.

This show was edited by Sierra Spring.

Special thanks to our location sound recordist, Matthew Sisko.

Thanks for listening.

We'll see you next time.

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