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Jake Schnatter Reveals How He Buys Cars, Lamborghini Crash Story, & Influencer Hacks

Jake Schnatter Reveals How He Buys Cars, Lamborghini Crash Story, & Influencer Hacks

Street Alpha Podcast Apr 15, 2026 78 min
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About this episode

Jake Schnatter walks through how his car content career took off—from early TikTok “sink money” viral videos to building YouTube and brand deals. He credits consistency, improving each upload, and customer-service confidence for his on-camera growth. The conversation also covers his car journey: Audi S4 to BMW M cars, a Viper plan (twin-turbo), and why he chose an F12 Ferrari. A major highlight is his Lamborghini Huracán crash story, plus his take on influencer giveaways, leasing write-offs, and practical content strategy across multiple platforms.

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Technical Too Afraid to Ask
Concept

social media growth

"it was a little hectic yeah it was hectic and honestly at the time from last year to now I keep telling you you've grown like a ton on social media yeah so we'll talk about what like influenced the growth and how you were able to get from a year ago to now"

They’re talking about how Jake got more followers over time. It sounds like being consistent and planning what to film made him feel calmer and more confident, which can help his content do better.

Concept

YouTube

"So, in the early days, before you obviously started YouTube, you were from what I learned is a hard worker, right? ... the theme park one you see park yeah okay so what inspired you to kind of make a shift from working a job to wanting to start a YouTube channel and have you know cars involved"

YouTube is a website/app for posting videos. A lot of car people use it to show what they drive, how they buy cars, and what they’re working on.

Car

Audi A6

"[208.4s] [SPEAKER_02]: Um, I, first start out with Audi A6. [212.6s] [SPEAKER_02]: Okay."

The Audi A6 is a luxury car model from Audi. It’s the first car the speaker talks about having, before they get into the details of what they owned next.

Concept

aftermarket parts to modify

"[224.2s] [SPEAKER_02]: So like there wasn't a lot of parts to like modify them with and everything like that. [228.3s] [SPEAKER_02]: And, um, [SPEAKER_02]: When I picked that car up, I just tore my meniscus because I didn't track in high school."

They’re saying some cars have lots of upgrade parts available, while others don’t. If a car isn’t popular with car fans, it can be harder to find modifications that work.

Car

Audi S4

"[448.4s] [SPEAKER_02]: And also doing the piece of job in the moving company. [453.5s] [SPEAKER_02]: And yeah, I was doing everything because I really want to get an Audi S4, which was like 20,000, which was 20,000 dollars instead of like 10,000 dollars in the A6."

An Audi S4 is a sportier Audi than the regular A4. People like it because it’s fast enough to be fun, but still works as a normal car. Here, the speaker says they wanted one and started spending money to get it.

Brand

TJ Hunt

"[482.4s] [SPEAKER_02]: Not back then. [483.3s] [SPEAKER_02]: But like, that's when he was popping off on TikTok. [487.4s] [SPEAKER_02]: That's when he was like doing it. [487.4s] [SPEAKER_02]: And so I saw him, I saw a few other people, and then of course, the usual YouTubers, TJ Hunt, Adam Elsey, all those guys doing YouTube."

TJ Hunt is a popular car YouTuber. People watch his videos because he shows car builds and the lifestyle around them. The speaker is saying they were inspired by YouTubers like him.

Term

TikTok

"So that's how it kind of started where I grabbed my TikTok. That was all this like, cringey like funny videos and turn it in the car stuff."

TikTok is an app where people post short videos. The speaker used it to get more people to see their car.

Term

wrapped

"Yeah, I had a YouTube video on it too, but Alex Troy wrapped his 720, the year before, and then it was like 13 days before Christmas, and nobody was really doing it that next year, and Alex Troy weighed into the day off to post his video."

“Wrapped” usually means putting a vinyl film on the car’s body to change the look. People do it for style and for photos/videos.

Concept

16 million views

"So I did it and it got like over 16 million views and I made $8,000 on TikTok."

They’re saying the video got a huge number of views. More views usually means more money and more people seeing the car.

Concept

brand deals

"[1596.6s] [SPEAKER_02]: This is my demographic. [1602.5s] [SPEAKER_02]: That's what lands brand deals. [1605.5s] [SPEAKER_02]: Outreach is a big thing."

A “brand deal” is when a company pays a content creator to talk about their product. For car channels, it’s usually because the creator’s viewers are the kind of people who would buy car parts.

Concept

outreach

"[1605.5s] [SPEAKER_02]: Outreach is a big thing. [1607.4s] [SPEAKER_02]: I don't really do a lot of outreach, [SPEAKER_02]: Well, I'll reach with like car parts. [1613.9s] [SPEAKER_02]: Yes."

“Outreach” here means reaching out to companies to try to work with them. It’s basically the creator doing the contacting instead of waiting for companies to contact them.

Term

maintenance

"Yeah, right? So there was some video that you posted about maintenance on it Right and and honestly outies are pretty expensive."

Maintenance is the regular upkeep that keeps a car healthy, like oil changes and replacing worn parts. They’re saying they shared what they learned from maintaining their Audi S4.

Concept

daily drivers

"The they're amazing daily drivers for sure. Okay."

A “daily driver” is the car you use most days for normal life—work, errands, and commuting. The speaker is saying Audi works well for that.

Brand

porches

"Like with with with BMW's like porches like all these other cars. The driving experience with those is way more sporty..."

Porsche is a performance car brand. The speaker is saying Porsche feels more exciting to drive and looks better to them compared with Audi.

Term

front lip

"You know, like everybody puts a front lip on their car, everybody puts a wing on their car. So what I do is what I feel like the normal person would do..."

A front lip is a small aerodynamic add-on at the bottom edge of the front bumper. It’s commonly used to change the car’s look and can slightly improve airflow, but it’s mostly a visual mod for many owners.

Concept

IRS

"I can write off my cars to an extent, but it's way easier to write off the her account that way because it's the least, just the IRS understands it better."

The IRS (Internal Revenue Service) is the U.S. federal agency that administers tax law. The speaker is arguing that the IRS treats this setup more favorably and that it’s still not fully understood.

Concept

lease

"[2798.4s] [SPEAKER_02]: So the car was $196,000 and I put down 40, but within that 40, it was the first payment last payment the lease start up fee and we got other fees associated and stuff like that all that sales tax start up all that kind of stuff so at the end of it, it was only probably like 20k and equity. [2821.2s] [SPEAKER_02]: Okay, but yeah, 20 25 maybe 30."

A lease is like renting a car for a few years with monthly payments. You usually put money down, pay some fees up front, and then you give the car back at the end unless you buy it.

Concept

credit score

"[2856.5s] [SPEAKER_02]: And I was like, okay, and if you have a good credit score at the time, I had a 750 now I have over 800, but it was like super easy. [2863.5s] [SPEAKER_01]: So as long as you got all your stuff in order, you can definitely go out there if you're making money, of course."

Your credit score is a number that shows lenders how reliably you pay bills. A higher score usually helps you get approved and sometimes gets you better terms.

Term

monthly payment

"[2895.4s] [SPEAKER_01]: I feel like I have one of the good or ones So and on one night, so with that money that you put down everything what was a monthly payment for it? [2902.1s] [SPEAKER_02]: 3200 I think 3200. [2903.6s] [SPEAKER_01]: Okay, so right around anything or in that territory of how much it costs is like $3,000 roughly from 100 and 100 plus actually."

Your monthly payment is what you pay every month to keep the car. They’re saying the payment for this kind of supercar lease can be around a few thousand dollars.

Term

wing

"...he was telling me that the kits on it to style it, like the wing, the front lip, all that stuff is like $20,000 or something like that..."

A wing is a spoiler that helps the car stay planted at speed. They’re talking about different wing options and the price.

Term

aftermarket one

"Is it, is it, is it the aftermarket one? Yep."

An aftermarket part is made by a company other than the original manufacturer and is sold as an upgrade or replacement. Here, they’re confirming the wing is an aftermarket version rather than a factory-specific piece.

Part

coil overs

"Okay, so how much are you into that car now total probably 95 95 and is there any of your future mods that you're gonna keep you know Yeah, so coil overs. [3341.0s] [SPEAKER_02]: I bought those for 4k."

Coilovers are adjustable suspension components that combine a spring and shock absorber, often allowing ride-height and damping changes. The speaker says they bought coilovers for $4k, implying a planned suspension upgrade after the purchase.

Concept

giveaways

"So what made you get into giveaways? ... So did you feel like, you know, you were going to jump on the bandwagon or did you have a different vision for it?"

A giveaway is when someone offers a prize—here, a car—to people who support them. It’s usually meant to get more attention and reward fans at the same time.

Part

lowering springs

"I got lowering springs for it. I got all the carbon bits coming for it."

Lowering springs make the car sit lower. That can look better and feel more planted, but it may ride harsher and require alignment.

Concept

OEM ones

"But that's what I really but it's really hard to find a set OEM ones."

“OEM ones” means original equipment manufacturer seats—factory parts rather than aftermarket. The speaker highlights that OEM carbon bucket seats are difficult to find, which affects cost, availability, and fitment.

Term

limited run body kit

"And the sad part is the end largo is a limited run body kit that they make. So for the F12, I believe that only made 10."

A limited run body kit means only a small number were made. That usually makes the real original kit more valuable than a replica.

Term

replica

"So if you're going to get an end largo kit, it's going to be a replica. It won't be that real one."

A replica is a copy of an original aftermarket part or kit, made to look similar but not produced in the original limited quantity. The speaker emphasizes that if you buy an “End Largo” kit, it’s likely a replica rather than the original.

Brand

Ferrari

"Now are you modding that card based off of like, [SPEAKER_01]: because Ferrari has this thing where you can't do certain things with their cars."

Ferrari is the Italian supercar manufacturer known for strict control over how cars are serviced and modified. In the episode, the speaker references Ferrari’s approach to limiting certain modifications, which can affect warranty coverage and what aftermarket changes are practical.

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