TikTok is a popular app for short videos. The point here is that dealers can reach customers there too, not just through podcasts or radio.
TikTok is a short-form video platform where creators and brands reach audiences through trends and algorithm-driven discovery. The segment highlights using TikTok creators alongside podcast/broadcast to extend dealer messaging beyond traditional audio.
Hear It Discussed
"work the best deal he does oftentimes on TikTok."
Hudson on Agent-to-Agent Sale, Perine on Titles, Simons on Used | Daily Dealer Live Car Dealership Guy Podcast
"You get it, you understand it, you get pleasure out of it. In an online world, in a TikTok, Instagram world, how do we get more people under the age of maybe 30 hooked on classics?"
Why Don't Kids Like Classics? - Bonus The Tyre Kickers - Classic Cars
"In fact, the industry is encouraging every salesperson at every store only where you're going to be successful is you get on TikTok. You get on Instagram, you do these videos."
"Brand Safety" — Why Your TikTok Guy is Costing Your Dealership | Exec Dir. of Marketing, Murgado Automotive The Dealer Playbook
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Why Don't Kids Like Classics? - Bonus
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