Hudson on Agent-to-Agent Sale, Perine on Titles, Simons on Used | Daily Dealer Live
About this episode
Dealership Guy Podcast connects the dots between AI-driven “agent to agent” retailing and real-world dealer risk. Chris Hudson and others describe hiring an AI agent to shop, negotiating around the out-the-door price, and routing deal handoffs into CRMs—while warning that non-human agents can distort stats. Perine and Simons focus on paper-title unreliability, real-time DMV/API verification, and how title fraud can cascade into lender buyback liability. The show also covers used-car sourcing, service RO goals, and buyer skepticism about rising prices.
negative equity
"Repos are growing, he says, and average negative equity just grew to over $7,500 on average, a big burden for anyone retailing and selling cars in today's economy."
Negative equity means you owe more on your current car than it’s worth. That can make upgrading to a new car more expensive or complicated.
Negative equity is when the amount you owe on a vehicle is higher than what the vehicle is worth. The guest says average negative equity has grown to over $7,500, which can make it harder for buyers to trade in or finance a replacement car.
repos
"Repos are growing, he says, and average negative equity just grew to over $7,500 on average..."
Repos are cars that get taken back by the lender when payments stop. More repos usually means more cars show up for resale.
“Repos” is short for repossessions—when a lender takes back a vehicle because the borrower isn’t making payments. The guest links repo growth to worsening financing conditions, which can increase the supply of used cars and affect pricing.
agent-to-agent deal
"You had what you call the first agent to agent deal start to finish. Tell us what does that mean agent to agent deal start to finish?"
It means computer programs are doing the back-and-forth for a car deal. Instead of a person manually shopping and negotiating, an AI “agent” can search and interact with the dealership’s process.
An “agent-to-agent deal” is when software agents (autonomous programs) handle parts of the buying/selling workflow by communicating with each other. In this context, an AI agent shops for a car while the dealership side runs the process through their systems, rather than a person doing every step.
LLMs
"Yeah, well, so as a lot of people recently have done, you started messing around with different tools and different LLMs and models and some of us started building apps and things."
LLMs are a type of AI that can read and write text. They’re used here as the “brain” behind tools that can help with tasks like shopping for a car.
LLMs (large language models) are AI systems trained on huge amounts of text so they can understand and generate language. Here, the guest mentions experimenting with different LLMs and models to build tools like an AI shopping agent.
Carage
"And I started to realize, well, that's something that is out there. Carage is the company that was doing it. So we actually hired an AI agent to shop ourselves."
Carage is a company that provides tools for AI shopping. In the story, the dealership used that idea and hired an AI agent to help with the buying process.
Carage is the company the guest says was already doing AI “agent” shopping. The dealership then hired an AI agent to shop themselves, and they watched both sides of the interaction.
sentiment
"We were able to set it up with different parameters. You could also set the sentiment, make it really aggressive, you could tone it down,"
Here, “sentiment” means the AI can be told to sound more pushy or more calm. It’s about the agent’s tone during the conversation.
In this AI context, “sentiment” refers to how the agent is instructed to communicate—e.g., being more aggressive or more toned down. The guest says they could set sentiment to control the agent’s negotiation style.
agent-to-agent transaction
"there's going to be more and more of these types of this is an agent to a human transaction... Looking into it, there has been over 100,000 of these negotiations that have taken place just through courage."
It means computer programs are negotiating with other computer programs. Instead of two humans talking prices, the software does the back-and-forth.
An agent-to-agent transaction is when software “agents” negotiate with each other instead of a person negotiating with another person. In this context, the agent can exchange pricing information and try to reach an agreement without human salespeople realizing they’re dealing with automation.
courage
"there has been over 100,000 of these negotiations that have taken place just through courage... And I guess the question that we need to ask ourselves... Is it to show you how your process could become better?"
Courage is a company that uses software agents in the car-buying process. In this story, it’s tied to how pricing negotiations are happening.
Courage is the company mentioned as the platform where these automated negotiations took place. The speaker describes it as representing buyers and using agents to handle pricing discussions.
CRM
"So what that tells me is that our CRMs have a lot of machines in them, and we might not realize that."
CRM is the software dealerships use to manage customer leads and sales steps. It can also be where automated tools are plugged in.
CRM stands for Customer Relationship Management. In dealerships, a CRM is the system that tracks leads, customer interactions, and sales workflows—so if “agents” are running inside it, the dealership may not realize how much automated negotiation is happening.
agent-to-agent negotiation in car pricing
"so did the machine try to structure and negotiate a deal with you and then another dealership and it went back and forth on pricing?... But it posed as a human, it definitely fooled both parties..."
They’re talking about how computers can negotiate car prices with each other. The key point is that it doesn’t feel like a human conversation—it's more about numbers.
This segment focuses on how automated agents can negotiate pricing between dealerships while impersonating humans. It also contrasts the lack of human emotion in agent-driven talks with traditional sales behavior.
out-the-door price
"Yeah, basically, it wanted the out the door price. And then it would show each other where you're at and kind of start the negotiation like that."
Out-the-door price is the total amount you pay to buy the car, including the base price plus taxes, registration, and dealer fees. When the agent targets this number, it’s optimizing for the final customer cost rather than just the sticker price.
Delorean Dmc12
"coming eventually, obviously, right? How long have you had this up and running? Well, let's see, we built the DMC-12 protocol a little over a month ago. Okay. So we've been moving really fast. This has been, well, just everything right now in AI is moving very quickly. So it's rather exciting."
The Delorean DMC-12 is a sports car that’s famous for its unusual stainless-steel look. It’s not a common car, so people often talk about it as a collectible or special-interest vehicle. In this podcast, it’s mentioned because of a specific “DMC-12 protocol” being discussed.
The Delorean DMC-12 is a rare, iconic sports car best known for its distinctive stainless-steel body and its place in popular culture. It’s often discussed in niche or enthusiast conversations because it’s a unique piece of automotive history rather than a mainstream daily driver. In the podcast context, it sounds like the car is being referenced in relation to a specific technical or operational setup (“DMC-12 protocol”).
ATP (average transaction price)
"like automotive sales, it's still a very human experience. It's a big purchase. It's a high ATP average transaction price."
ATP means the average price customers pay for cars at a dealership. If ATP goes up, the dealership is generally selling more expensive cars or higher-priced deals.
ATP, or average transaction price, is the typical selling price of a vehicle deal across a dealership’s sales. In dealership talk, it’s a key metric because it reflects how expensive the average car purchase is, which affects revenue and sales strategy.
human retail sales vs wholesale
"you've got human retail sales and you've got wholesale. And those are the two kind of ways cars move through this dealership."
Retail is when a dealer sells a car to the person who will drive it. Wholesale is when the dealer sells cars to other dealers, usually in bulk or for resale.
Dealerships often move vehicles through two broad channels: retail sales (selling to end customers) and wholesale (selling to other dealers or buyers). The segment frames the dealership pipeline as shifting toward an “agentic” approach on the retail side, while wholesale remains a separate lane.
agentic retail
"we're looking at an agentic retail. So that retail side is going to be human retail and agentic retail."
Agentic retail refers to using AI “agents” to handle parts of the car-buying process—like searching inventory, negotiating, or coordinating pricing—while still letting the customer participate. The idea here is that retail sales can shift from purely human-led interactions to AI-assisted or AI-driven workflows.
frictionless way to buy (no negotiation of details)
"as soon as there's a frictionless way where you can easily like humans want to make the decision on the car to purchase, they don't want to negotiate the details."
“Frictionless” means making the buying process easier and faster, with less arguing or back-and-forth. The claim is that some buyers don’t want to negotiate as much as older shoppers.
“Frictionless” here means reducing the steps and back-and-forth that typically slow down a car purchase—especially negotiating details. The speaker argues younger buyers may be less comfortable with negotiation, so a smoother process could accelerate adoption of automated or agent-led buying.
Uber and Lyft
"this will take off very much in similar to the way Uber and Lyft, like it was pushed back on forever by cabs and by the traditional system until it just flipped on its head."
Uber and Lyft are examples of app-based services that initially faced pushback, but eventually became normal. The host is using them to explain how car-buying could change the same way.
Uber and Lyft are ride-hailing platforms used as an analogy for how a new distribution model can face resistance before becoming mainstream. The speaker compares that shift to how AI/agent-driven car buying might eventually “flip on its head” despite early pushback.
TikTok
"work the best deal he does oftentimes on TikTok."
TikTok is a social media app. The speaker mentions it because the person doing deal work often finds or negotiates deals through TikTok.
TikTok is referenced as a channel where a dealer-calling agent (or salesperson) can find and execute deals. In this context, it’s an example of modern marketing/discovery and outreach influencing how vehicle pricing and negotiations happen.
UCP
"Yeah, I know that's the that's the idea of that UCP I mentioned earlier."
UCP here sounds like a shared set of rules that different systems follow so they can “talk” to each other. That’s what makes automation possible across companies.
UCP is referenced as a protocol/standard intended to let different systems communicate and coordinate transactions. In this context, it’s being compared to how airlines use shared processes so that requests can be fulfilled and verified automatically.
Walmart
"that's why Shopify, Walmart, Home Depot and all those are working on it."
Walmart is used here as an example of a big retailer investing in technology that helps automate buying and ordering. It’s part of the broader move toward “systems talking to systems.”
Walmart is mentioned as part of a group of retailers working on protocols/standards that support automated purchasing flows. The point is that large retail ecosystems are already building the infrastructure for system-to-system transactions.
Shopify
"but a lot of them have, that's why Shopify, Walmart, Home Depot and all those are working on it."
Shopify is an online platform businesses use to sell products. The speaker is using it as an example of companies already working on ways for systems to connect and automate sales.
Shopify is cited as an example of a company working on building protocols/standards that enable automated transactions. In this discussion, it’s used to illustrate that e-commerce platforms are already moving toward system-to-system interoperability.
Home Depot
"Shopify, Walmart, Home Depot and all those are working on it."
Home Depot is mentioned as another example of a large retailer building tech that helps automate ordering. It supports the idea that this kind of automation is already happening outside car sales.
Home Depot is cited alongside other major retailers as working on protocols/standards that enable more automated transactions. In the analogy, these efforts are contrasted with how automotive retail still relies on manual steps.
protocol
"But if they build that protocol for all the airlines, for example, you'd be able to just talk to your, you know, your edge phone"
A protocol is a defined set of rules for how systems exchange information and perform actions. Here, the speaker argues that if industries adopt common protocols, a request (like booking a flight) can be automatically verified and paid for using the buyer’s payment details.
agent-to-agent sale
"Chris Hudson, GM at Mark Miller, Subaru. Thank you so much for sharing your perspectives on this agent to agent process."
It’s like using software to handle the shopping and paperwork steps for you. Instead of calling around and waiting on people, the systems talk to each other and help line up the deal.
An agent-to-agent sale is a system where software “agents” communicate to complete parts of a transaction automatically—like finding an option, checking eligibility, and initiating payment. In automotive retail, the idea is to reduce manual back-and-forth (phone calls, holds, and repeated data entry) between buyers, dealers, and other parties.
Zurich
"Today's episode is brought to you by Zurich. Dealers want to win now and build for what's next."
Zurich is sponsoring the show and is talking about insurance and risk protection for dealers. The message is that dealers can improve today while still protecting their future.
Zurich is the episode sponsor and is positioned as providing dealer-focused insurance and risk-management solutions. The ad language ties Zurich’s offerings to protecting “long term value” while dealers improve near-term results.
YASI
"Lee Perine, VP of partnerships at YASI, Y-A-S-S-I."
YASI is presented as a software company that partners with state motor vehicle agencies to provide dealer access to title and registration data. The episode frames it as enabling verification “straight from the source.”
real-time title and registration verification
"we connect directly with state motor vehicle agencies, pull those connections together into a single API or web application that allows dealers to verify lean title owner and registration data in real time, straight from the source."
They’re talking about checking a car’s paperwork status instantly with the government database. That way, the dealer isn’t guessing based on old documents.
The episode describes using an API/web application to verify a vehicle’s title owner and registration data directly with state motor vehicle agencies. “Real-time” means dealers check the current status at the moment of processing, rather than relying on older paperwork that may be outdated.
API
"pull those connections together into a single API or web application that allows dealers to verify lean title owner and registration data in real time"
An API is like a digital “messenger” that lets one computer system ask another system for information. In this case, it helps dealers get vehicle paperwork data from the government.
API (Application Programming Interface) is a software connection that lets one system request data from another system. Here, it’s used to pull vehicle title and registration information from state agencies into dealer systems.
paper title
"if you think of a paper title, that was just a receipt at a point in time that a transaction occurred."
A paper title is the old-style document proving who owns a car. The problem is that it can get out of date as the car changes hands or gets new paperwork like liens.
A paper title is the traditional physical ownership document issued at the time of a transaction. The host argues it becomes unreliable over time because it doesn’t automatically update when ownership, liens, or branding changes.
branded
"A link could be added, a link could be dropped, it could get branded, there could be additional encumbrances on it"
In title paperwork, “branded” refers to a status label on a vehicle’s title (for example, indicating it was previously damaged, salvaged, or otherwise categorized). The point is that this status can change after the original paper title was issued.
encumbrances
"it could get branded, there could be additional encumbrances on it, owners can change, I can move states."
Encumbrances are legal claims or restrictions attached to a vehicle’s title—most commonly liens from lenders. The transcript emphasizes that these can be added or removed after the original title document was issued.
DMV process
"yet that whole DMV process is so manual, it's so paper."
The DMV process refers to the state-run workflow for vehicle titles, registration, and related ownership records. The speaker contrasts how manual/paper-based it is with the need for better verification tools in modern dealer operations.
Mark Miller-Suber
"We're talking about agents buying cars from other agents with Chris, GM at Mark Miller-Suber, and yet that whole DMV process"
Mark Miller-Suber is referenced as the dealership context where “GM” is involved in agent-to-agent buying. It’s mentioned as a real-world actor tied to the broader discussion about modern dealer workflows.
trade-in
"It starts that trade-in. It starts with the use car manager or whoever's checking in that vehicle. It doesn't start at the DMV desk because by the time it gets to your title clerk, it's too late."
A trade-in is your current car being used as credit toward buying another car. Dealers check paperwork early because the car can’t be properly handled if the title/ownership isn’t right.
A trade-in is when a dealer takes your current vehicle as part of the deal for a new or used purchase. In dealership workflows, it’s an early step (“top of funnel”) because the dealer has to verify the vehicle’s ownership and title status before it can be resold.
title clerk
"It doesn't start at the DMV desk because by the time it gets to your title clerk, it's too late. That vehicle's already on the road. The car's off the lot,"
A title clerk is the dealership staff member responsible for processing vehicle title paperwork so the car can be legally transferred and sold. The transcript emphasizes that if fraud or title problems aren’t caught earlier, the title clerk may be working with a vehicle that’s already “off the lot,” making issues harder to unwind.
real-time access to state data
"you truly can't trust it. The main thing that they can do is verify it with the state in real time... this is the lien, title status, this is the registration status, and getting that straight from the state is very critical."
This means checking the car’s paperwork details directly with the DMV system, right when you’re evaluating the trade-in. It helps confirm who owns the car and whether there are liens or title issues.
Real-time access to state data means the dealer verifies ownership and title-related fields directly from the DMV system as they check the vehicle. The transcript highlights that this is critical for confirming the owner, lien, and title/registration status before accepting a trade-in.
lien
"Minnesota DMV is saying this is the owner, this is the lien, title status, this is the registration status,"
A lien is basically a legal claim on the car because someone financed it. Dealers need to know if there’s an active loan claim so they don’t get stuck with paperwork problems later.
A lien is a legal claim on a vehicle—typically from a lender—used to secure a loan. When a dealer verifies title status, confirming whether a lien exists (and its status) is essential to avoid buying or reselling a vehicle with unresolved financial claims.
title history report
"it’s different than what you're used to on like a title history report. Those are great. They serve a purpose, but there's gaps and so you really need to confirm with the state."
A title history report is a document that summarizes a car’s past ownership and title events. The point here is that it might miss things, so dealers should double-check with the state.
A title history report is a compiled record of a vehicle’s ownership and title-related events (often including liens and status changes). The hosts note that these reports can have gaps, so dealers should confirm details directly with the state for the most accurate title status.
DMV silos
"What's interesting is these state DMVs, they operate in silos. They don't have a lot of data liquidity."
“Silos” here means states don’t always share information easily with each other. So verifying a car’s paperwork from another state can be harder.
“DMV silos” refers to the way different state DMV systems operate independently, with limited data sharing between them. In practice, this can slow or complicate verification of title and registration details for vehicles coming from other states.
VIN
"You say, hey, pull the last three trade-ins that you take into the dealership and run a live check on every VIN."
VIN is the car’s unique ID number, like a fingerprint. Checking it helps the dealer confirm they’re dealing with the right car and that the paperwork matches.
VIN stands for Vehicle Identification Number, a unique 17-character code assigned to a specific vehicle. Running a live check on a VIN lets a dealer confirm the car’s identity and match it to title/registration and history records.
co-owner
"there's a co-owner on the title, and that relationship is and, that means both people need to sign that DMV documentation."
A co-owner is someone else whose name is also on the car’s title. If both names are on the title, both people typically have to sign the paperwork for the dealer to move forward.
A co-owner is another person legally listed on the vehicle’s title alongside the primary owner. When a vehicle is traded in or transferred, co-ownership usually means both parties must sign the title/DMV paperwork, otherwise the dealer can’t complete the transaction.
DMV documentation
"meaning if I trade in my vehicle and I own, there's a co-owner on the title, and that relationship is and, that means both people need to sign that DMV documentation."
DMV documentation refers to the paperwork filed with a state’s Department of Motor Vehicles to transfer ownership and update title/registration. If there are multiple owners or other legal claims, both the title and DMV forms must be completed correctly or the dealer can’t legally process the vehicle.
VLT stops
"they're going to find additional encumbrances, like I said, some VLT stops,"
VLT stops are system flags that can stop a car’s paperwork from moving forward. Dealers may find them when they check the VIN and then have to resolve whatever issue caused the stop.
VLT stops refers to vehicle-related “stop” flags in state or system checks that can block or complicate title/registration processing. The context here suggests these stops can be discovered during VIN checks and may indicate unresolved issues that prevent the dealer from completing paperwork.
real-time title verification
"there's a possibility lenders might start requiring real-time title verification as a condition of funding. What does that shift do to the dealers who aren't ready for it?"
It means the dealer checks the car’s paperwork status right when the deal is happening. That way, problems with the title don’t get discovered later and slow everything down.
Real-time title verification means checking a vehicle’s title status immediately during the deal—rather than later—using up-to-date records. In dealer-lending transactions, it helps confirm there are no hidden issues that could block or delay the transfer of ownership.
chain reaction
"because you have this chain reaction that happens when you don't verify that information upon trade-in. There's a chain reaction that goes all the way down to now the lender sitting there without a perfected title"
In this context, a chain reaction is the cascading set of problems that occur when title/trade-in information isn’t verified upfront. It can start with the dealer and then spill over to the lender’s workflow, causing repeated follow-ups and delays.
perfected title
"chain reaction that goes all the way down to now the lender sitting there without a perfected title and they have to kind of work and follow up"
A perfected title generally refers to a legally established ownership/interest status that has been properly recorded so the lender’s claim is enforceable. If the title isn’t perfected, lenders can’t finalize their position and may have to chase the dealer for missing documentation.
state-based titling
"this whole process is so manual and then to your point about it being so state-based, it opens up, did, you know, fraud interstate, right?"
State-based titling means each state has its own vehicle paperwork system. Because of that, checking titles can be slower and more complicated, especially when cars move between states.
State-based titling means vehicle title rules and records are managed by each U.S. state, not in one unified national system. That fragmentation can make verification more manual and can affect how quickly issues are detected and resolved across state lines.
FTC letter
"of it also opens up to fraud. I think about the FTC letter that went out to a bunch of dealers kind of making dock fee disclosure uniform across the entire country"
The FTC is a U.S. government agency that helps police unfair or deceptive business practices. A “letter” like this is basically a warning or guidance to dealers about how they should disclose fees clearly.
The FTC (Federal Trade Commission) can send letters to businesses, including car dealers, to push for certain compliance practices. In this context, the letter is about making dock fee disclosure more consistent so consumers can compare offers and fraud is harder to run.
dock fee disclosure
"kind of making dock fee disclosure uniform across the entire country without regard for how individual states handle dock fee."
A dock fee is a charge dealers add for getting the car from where it arrives to the dealership. “Disclosure” just means the dealer should clearly show that fee so you can see the real total price.
Dock fees are charges tied to moving a vehicle from where it arrives (often a port or rail yard) to the dealer. “Disclosure” means clearly listing these fees in the deal paperwork so buyers know the full cost up front.
state level
"it does have to happen on the state level. Like that's a bottleneck because I'll give you a quick example of an issue on the state side"
Vehicle titles are handled by each state’s government. The problem described is that states don’t always share information smoothly, which can let scams work.
In vehicle titling, “state level” means each U.S. state runs its own DMV rules and processes. The host’s point is that fraud-prevention improvements can be blocked because the system bottleneck is how states connect (or don’t connect) their records.
lean release
"a fraudster goes out of state with a fake lean release to another state DMV. That state DMV, again, doesn't have a real efficient way to verify lean status across state lines."
A lien is like a legal claim from a lender. A lean/ lien release is the paperwork that says the loan is paid and the claim is removed—fraud happens when someone fakes that paperwork.
A “lean release” is a document proving a lien (a legal claim from a lender) has been paid off and removed. If a fraudster uses a fake lean release, the DMV may believe the lien is gone and issue a clean title.
brand new title, clean
"they look at the fake lean release, they look at the title and they go, okay, and they issue a brand new title, clean, real legitimate title, then that fraudster takes into a dealer and trades it in."
A “clean title” usually means there’s no outstanding loan/lien tied to the car. The scam works because the fraudster gets paperwork that makes the car look legitimate.
A “clean” title generally means the vehicle has no active liens and no major title issues recorded. The fraud described relies on getting a clean title issued so the car appears legitimate when later traded in.
cross-state verification
"doesn't have a real efficient way to verify lean status across state lines. So they look at the fake lean release... and they issue a brand new title, clean"
Cross-state verification means one state can check whether another state’s title/lien records are real and up to date. If that checking isn’t reliable, scammers can exploit the gaps.
Cross-state verification is the ability for one state’s DMV systems to confirm lien/title status from another state. The transcript argues that weak verification across state lines lets fraudulent paperwork slip through, even if dealers and lenders do everything right.
IMR funds
"So I had a question just about IMR funds. So IMR funds are where we put money, you know, per invoice into an account and then GM will match it."
IMR funds are a dealer program where the dealer puts money into an account for each car invoice, and the automaker adds matching money too. So the dealer’s contribution can grow because GM matches it.
IMR funds are money dealers set aside “per invoice” into an account, and the automaker (GM, in this case) matches those contributions. It’s a dealer program structure that effectively turns dealer spending/participation into additional pooled funds.
buying center
"So I had questions about opening up the buying center. You know, I'm, I'm constantly putting in there and in our group..."
A buying center is basically a group that helps dealers buy things together. The goal is usually to get better pricing and make purchasing easier.
A buying center is a coordinated purchasing group where dealers pool activity to buy things more efficiently and share resources. In dealer communities, it often relates to how members collectively manage procurement and program participation.
AI chat
"I'm in there quite a bit and I'm, I'm learning a lot about AI. I mean, there's a lot I can learn. I tell you what, that AI chat with CDG, a lot of it's over my head."
“AI chat” means talking to an AI program that answers questions. The host is saying it can be confusing at first, so they have someone help explain it in simpler terms.
“AI chat” refers to using an AI chatbot for Q&A or explanations. In a dealer context, it’s being used as a learning tool, but the speaker notes it can be “over my head” until someone with IT knowledge helps translate what it’s saying.
"If anybody's involved in it, if you're not, you know, check into it. It's in WhatsApp. I highly recommend, um, I had to turn off notifications"
WhatsApp is a phone messaging app. In this episode, they’re saying the dealer group info is shared there.
WhatsApp is a messaging app used here as the platform where the dealer group information is shared. For listeners, the key point is that the “CDG circles” are organized and communicated through that app.
Cox Automotive
"Of course, you know, we're a Vin Solutions, you know, we do use Cox Automotive, Viado. I'm still with Viado right now."
Cox Automotive is a company that makes software and data tools for car dealers. Dealers use it to help find cars and run parts of their sales and marketing.
Cox Automotive is a major automotive data and software provider used by dealers for inventory, pricing, and marketing workflows. In the episode, it’s mentioned as part of the tools the dealership uses to source and manage cars.
Viado
"Of course, you know, we're a Vin Solutions, you know, we do use Cox Automotive, Viado. I'm still with Viado right now."
Viado is a software tool for car dealers. In this segment, the speaker says they’re still using it to help run parts of their process.
Viado is referenced as a software tool the dealership is using for execution around buying and customer follow-up. The speaker says they’re still with Viado, implying it’s an ongoing part of their operations.
customer pay service ROs
"And then we need to go, drive more customer pay service ROs. I need to acquire more used cars and I need to add a few more pieces to this team."
An RO (repair order) is the work ticket for a car in the shop. “Customer pay” means the customer is paying for the service, which is important for keeping the service department profitable.
“ROs” are repair orders—paperwork that documents a customer’s vehicle, the work requested, and the parts/labor authorized. “Customer pay” means the customer is paying out of pocket (not warranty or recall reimbursement), so increasing these ROs boosts service revenue.
Fixed Ops
"As we wrap up, what's one thing you're doing in the customer pay front? Because Fixed Ops is a huge topic on this show to drive that number as we go into the second quarter this year."
Fixed Ops is dealer talk for the service and parts department. It’s the part of the dealership that makes money from repairs and maintenance, not from selling cars.
Fixed Ops is dealership shorthand for the service and parts side of the business (as opposed to sales). The speaker frames it as a key lever for hitting revenue targets in the second quarter.
GM recalls
"We're getting lists from the GM about recalls, you know, and I know there's all sorts of softwares on there and I may add it, I'm the one that tries it first."
A recall is when a carmaker says a vehicle needs a fix for a safety or defect issue. Dealers get recall lists so they can reach out to owners and book the repair.
GM recalls are manufacturer safety or compliance recalls issued by General Motors. Dealers use recall lists to contact owners and schedule repairs, which can drive service volume and customer re-engagement.
lapsed customers
"So now they have downtime to call the people with recalls to call the lapsed customers. Now I know AI can do it."
Lapsed customers are customers who haven’t been back in a while. The dealership is trying to contact them again so they’ll come in for service.
“Lapsed customers” are people who haven’t visited the dealership’s service department recently. The speaker’s point is that recall outreach and follow-up calls can bring these customers back to schedule work.
Google reviews
"And then we need to wow people when they come in through service, we are through sales, just read our Google reviews. Now we've got to transfer that over to service."
Google reviews are customer ratings and written feedback hosted on Google. The speaker is describing how dealership reputation from sales should be carried over into the service experience to improve service outcomes.
Chevy GMC
"Don't buy any Chevy GMC stores, especially in North Carolina, South Carolina."
Chevy and GMC are two car brands from the same parent company. When someone says “Chevy GMC dealer,” they mean the dealership sells both brands.
“Chevy GMC” refers to General Motors’ two consumer brands: Chevrolet (Chevy) and GMC. In dealer talk, it usually means a dealership that sells and services both brands under one roof.
Chevrolet Suburban
"...se they have a $24,000 tracks all the way up to a suburban. So I love their product mix. And I think they're..."
The Chevrolet Suburban is a large SUV made for carrying lots of people and gear. It’s popular with families or anyone who needs extra space. Dealerships may talk about it because it’s a well-known option in the higher-capacity SUV category.
The Chevrolet Suburban is a full-size SUV known for seating capacity and cargo space, making it a common choice for families and people who need to haul a lot. It’s often discussed because it represents a long-running, high-demand segment where buyers want practicality and comfort over smaller, sportier vehicles. In a dealership context, it can come up when talking about product mix and price tiers for customers who want a large SUV.
manual tracking of titles
"Today we've covered all things AI from agent to agent, to manual tracking of titles, to Scott's growth, utilizing leadership, utilizing just making sure that that he's implementing common sense tools to help grow his business"
A car title is the legal document that shows who owns the car. “Manual tracking” means the dealer keeps up with that paperwork by hand or with basic processes instead of fully automated software.
“Manual tracking of titles” means handling vehicle title paperwork and status updates without fully automated systems. In dealer operations, titles are legal documents that prove ownership, so tracking them carefully helps prevent delays, errors, and compliance issues.
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