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Hudson on Agent-to-Agent Sale, Perine on Titles, Simons on Used | Daily Dealer Live

Hudson on Agent-to-Agent Sale, Perine on Titles, Simons on Used | Daily Dealer Live

Car Dealership Guy Podcast May 18, 2026 63 min
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About this episode

Dealership Guy Podcast connects the dots between AI-driven “agent to agent” retailing and real-world dealer risk. Chris Hudson and others describe hiring an AI agent to shop, negotiating around the out-the-door price, and routing deal handoffs into CRMs—while warning that non-human agents can distort stats. Perine and Simons focus on paper-title unreliability, real-time DMV/API verification, and how title fraud can cascade into lender buyback liability. The show also covers used-car sourcing, service RO goals, and buyer skepticism about rising prices.

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Technical Too Afraid to Ask
Term

negative equity

"Repos are growing, he says, and average negative equity just grew to over $7,500 on average, a big burden for anyone retailing and selling cars in today's economy."

Negative equity means you owe more on your current car than it’s worth. That can make upgrading to a new car more expensive or complicated.

Term

repos

"Repos are growing, he says, and average negative equity just grew to over $7,500 on average..."

Repos are cars that get taken back by the lender when payments stop. More repos usually means more cars show up for resale.

Term

agent-to-agent deal

"You had what you call the first agent to agent deal start to finish. Tell us what does that mean agent to agent deal start to finish?"

It means computer programs are doing the back-and-forth for a car deal. Instead of a person manually shopping and negotiating, an AI “agent” can search and interact with the dealership’s process.

Term

LLMs

"Yeah, well, so as a lot of people recently have done, you started messing around with different tools and different LLMs and models and some of us started building apps and things."

LLMs are a type of AI that can read and write text. They’re used here as the “brain” behind tools that can help with tasks like shopping for a car.

Company

Carage

"And I started to realize, well, that's something that is out there. Carage is the company that was doing it. So we actually hired an AI agent to shop ourselves."

Carage is a company that provides tools for AI shopping. In the story, the dealership used that idea and hired an AI agent to help with the buying process.

Term

sentiment

"We were able to set it up with different parameters. You could also set the sentiment, make it really aggressive, you could tone it down,"

Here, “sentiment” means the AI can be told to sound more pushy or more calm. It’s about the agent’s tone during the conversation.

Term

agent-to-agent transaction

"there's going to be more and more of these types of this is an agent to a human transaction... Looking into it, there has been over 100,000 of these negotiations that have taken place just through courage."

It means computer programs are negotiating with other computer programs. Instead of two humans talking prices, the software does the back-and-forth.

Company

courage

"there has been over 100,000 of these negotiations that have taken place just through courage... And I guess the question that we need to ask ourselves... Is it to show you how your process could become better?"

Courage is a company that uses software agents in the car-buying process. In this story, it’s tied to how pricing negotiations are happening.

Term

CRM

"So what that tells me is that our CRMs have a lot of machines in them, and we might not realize that."

CRM is the software dealerships use to manage customer leads and sales steps. It can also be where automated tools are plugged in.

Topic

agent-to-agent negotiation in car pricing

"so did the machine try to structure and negotiate a deal with you and then another dealership and it went back and forth on pricing?... But it posed as a human, it definitely fooled both parties..."

They’re talking about how computers can negotiate car prices with each other. The key point is that it doesn’t feel like a human conversation—it's more about numbers.

Term

out-the-door price

"Yeah, basically, it wanted the out the door price. And then it would show each other where you're at and kind of start the negotiation like that."

Out-the-door price is the total amount you pay to buy the car, including the base price plus taxes, registration, and dealer fees. When the agent targets this number, it’s optimizing for the final customer cost rather than just the sticker price.

Car

Delorean Dmc12

"coming eventually, obviously, right? How long have you had this up and running? Well, let's see, we built the DMC-12 protocol a little over a month ago. Okay. So we've been moving really fast. This has been, well, just everything right now in AI is moving very quickly. So it's rather exciting."

The Delorean DMC-12 is a sports car that’s famous for its unusual stainless-steel look. It’s not a common car, so people often talk about it as a collectible or special-interest vehicle. In this podcast, it’s mentioned because of a specific “DMC-12 protocol” being discussed.

Term

ATP (average transaction price)

"like automotive sales, it's still a very human experience. It's a big purchase. It's a high ATP average transaction price."

ATP means the average price customers pay for cars at a dealership. If ATP goes up, the dealership is generally selling more expensive cars or higher-priced deals.

Concept

human retail sales vs wholesale

"you've got human retail sales and you've got wholesale. And those are the two kind of ways cars move through this dealership."

Retail is when a dealer sells a car to the person who will drive it. Wholesale is when the dealer sells cars to other dealers, usually in bulk or for resale.

Concept

agentic retail

"we're looking at an agentic retail. So that retail side is going to be human retail and agentic retail."

Agentic retail refers to using AI “agents” to handle parts of the car-buying process—like searching inventory, negotiating, or coordinating pricing—while still letting the customer participate. The idea here is that retail sales can shift from purely human-led interactions to AI-assisted or AI-driven workflows.

Concept

frictionless way to buy (no negotiation of details)

"as soon as there's a frictionless way where you can easily like humans want to make the decision on the car to purchase, they don't want to negotiate the details."

“Frictionless” means making the buying process easier and faster, with less arguing or back-and-forth. The claim is that some buyers don’t want to negotiate as much as older shoppers.

Term

Uber and Lyft

"this will take off very much in similar to the way Uber and Lyft, like it was pushed back on forever by cabs and by the traditional system until it just flipped on its head."

Uber and Lyft are examples of app-based services that initially faced pushback, but eventually became normal. The host is using them to explain how car-buying could change the same way.

Term

TikTok

"work the best deal he does oftentimes on TikTok."

TikTok is a social media app. The speaker mentions it because the person doing deal work often finds or negotiates deals through TikTok.

Term

UCP

"Yeah, I know that's the that's the idea of that UCP I mentioned earlier."

UCP here sounds like a shared set of rules that different systems follow so they can “talk” to each other. That’s what makes automation possible across companies.

Company

Walmart

"that's why Shopify, Walmart, Home Depot and all those are working on it."

Walmart is used here as an example of a big retailer investing in technology that helps automate buying and ordering. It’s part of the broader move toward “systems talking to systems.”

Company

Shopify

"but a lot of them have, that's why Shopify, Walmart, Home Depot and all those are working on it."

Shopify is an online platform businesses use to sell products. The speaker is using it as an example of companies already working on ways for systems to connect and automate sales.

Company

Home Depot

"Shopify, Walmart, Home Depot and all those are working on it."

Home Depot is mentioned as another example of a large retailer building tech that helps automate ordering. It supports the idea that this kind of automation is already happening outside car sales.

Concept

protocol

"But if they build that protocol for all the airlines, for example, you'd be able to just talk to your, you know, your edge phone"

A protocol is a defined set of rules for how systems exchange information and perform actions. Here, the speaker argues that if industries adopt common protocols, a request (like booking a flight) can be automatically verified and paid for using the buyer’s payment details.

Concept

agent-to-agent sale

"Chris Hudson, GM at Mark Miller, Subaru. Thank you so much for sharing your perspectives on this agent to agent process."

It’s like using software to handle the shopping and paperwork steps for you. Instead of calling around and waiting on people, the systems talk to each other and help line up the deal.

Company

Zurich

"Today's episode is brought to you by Zurich. Dealers want to win now and build for what's next."

Zurich is sponsoring the show and is talking about insurance and risk protection for dealers. The message is that dealers can improve today while still protecting their future.

Company

YASI

"Lee Perine, VP of partnerships at YASI, Y-A-S-S-I."

YASI is presented as a software company that partners with state motor vehicle agencies to provide dealer access to title and registration data. The episode frames it as enabling verification “straight from the source.”

Concept

real-time title and registration verification

"we connect directly with state motor vehicle agencies, pull those connections together into a single API or web application that allows dealers to verify lean title owner and registration data in real time, straight from the source."

They’re talking about checking a car’s paperwork status instantly with the government database. That way, the dealer isn’t guessing based on old documents.

Term

API

"pull those connections together into a single API or web application that allows dealers to verify lean title owner and registration data in real time"

An API is like a digital “messenger” that lets one computer system ask another system for information. In this case, it helps dealers get vehicle paperwork data from the government.

Term

paper title

"if you think of a paper title, that was just a receipt at a point in time that a transaction occurred."

A paper title is the old-style document proving who owns a car. The problem is that it can get out of date as the car changes hands or gets new paperwork like liens.

Term

branded

"A link could be added, a link could be dropped, it could get branded, there could be additional encumbrances on it"

In title paperwork, “branded” refers to a status label on a vehicle’s title (for example, indicating it was previously damaged, salvaged, or otherwise categorized). The point is that this status can change after the original paper title was issued.

Term

encumbrances

"it could get branded, there could be additional encumbrances on it, owners can change, I can move states."

Encumbrances are legal claims or restrictions attached to a vehicle’s title—most commonly liens from lenders. The transcript emphasizes that these can be added or removed after the original title document was issued.

Concept

DMV process

"yet that whole DMV process is so manual, it's so paper."

The DMV process refers to the state-run workflow for vehicle titles, registration, and related ownership records. The speaker contrasts how manual/paper-based it is with the need for better verification tools in modern dealer operations.

Company

Mark Miller-Suber

"We're talking about agents buying cars from other agents with Chris, GM at Mark Miller-Suber, and yet that whole DMV process"

Mark Miller-Suber is referenced as the dealership context where “GM” is involved in agent-to-agent buying. It’s mentioned as a real-world actor tied to the broader discussion about modern dealer workflows.

Term

trade-in

"It starts that trade-in. It starts with the use car manager or whoever's checking in that vehicle. It doesn't start at the DMV desk because by the time it gets to your title clerk, it's too late."

A trade-in is your current car being used as credit toward buying another car. Dealers check paperwork early because the car can’t be properly handled if the title/ownership isn’t right.

Term

title clerk

"It doesn't start at the DMV desk because by the time it gets to your title clerk, it's too late. That vehicle's already on the road. The car's off the lot,"

A title clerk is the dealership staff member responsible for processing vehicle title paperwork so the car can be legally transferred and sold. The transcript emphasizes that if fraud or title problems aren’t caught earlier, the title clerk may be working with a vehicle that’s already “off the lot,” making issues harder to unwind.

Term

real-time access to state data

"you truly can't trust it. The main thing that they can do is verify it with the state in real time... this is the lien, title status, this is the registration status, and getting that straight from the state is very critical."

This means checking the car’s paperwork details directly with the DMV system, right when you’re evaluating the trade-in. It helps confirm who owns the car and whether there are liens or title issues.

Term

lien

"Minnesota DMV is saying this is the owner, this is the lien, title status, this is the registration status,"

A lien is basically a legal claim on the car because someone financed it. Dealers need to know if there’s an active loan claim so they don’t get stuck with paperwork problems later.

Term

title history report

"it’s different than what you're used to on like a title history report. Those are great. They serve a purpose, but there's gaps and so you really need to confirm with the state."

A title history report is a document that summarizes a car’s past ownership and title events. The point here is that it might miss things, so dealers should double-check with the state.

Term

DMV silos

"What's interesting is these state DMVs, they operate in silos. They don't have a lot of data liquidity."

“Silos” here means states don’t always share information easily with each other. So verifying a car’s paperwork from another state can be harder.

Term

VIN

"You say, hey, pull the last three trade-ins that you take into the dealership and run a live check on every VIN."

VIN is the car’s unique ID number, like a fingerprint. Checking it helps the dealer confirm they’re dealing with the right car and that the paperwork matches.

Term

co-owner

"there's a co-owner on the title, and that relationship is and, that means both people need to sign that DMV documentation."

A co-owner is someone else whose name is also on the car’s title. If both names are on the title, both people typically have to sign the paperwork for the dealer to move forward.

Term

DMV documentation

"meaning if I trade in my vehicle and I own, there's a co-owner on the title, and that relationship is and, that means both people need to sign that DMV documentation."

DMV documentation refers to the paperwork filed with a state’s Department of Motor Vehicles to transfer ownership and update title/registration. If there are multiple owners or other legal claims, both the title and DMV forms must be completed correctly or the dealer can’t legally process the vehicle.

Term

VLT stops

"they're going to find additional encumbrances, like I said, some VLT stops,"

VLT stops are system flags that can stop a car’s paperwork from moving forward. Dealers may find them when they check the VIN and then have to resolve whatever issue caused the stop.

Term

real-time title verification

"there's a possibility lenders might start requiring real-time title verification as a condition of funding. What does that shift do to the dealers who aren't ready for it?"

It means the dealer checks the car’s paperwork status right when the deal is happening. That way, problems with the title don’t get discovered later and slow everything down.

Concept

chain reaction

"because you have this chain reaction that happens when you don't verify that information upon trade-in. There's a chain reaction that goes all the way down to now the lender sitting there without a perfected title"

In this context, a chain reaction is the cascading set of problems that occur when title/trade-in information isn’t verified upfront. It can start with the dealer and then spill over to the lender’s workflow, causing repeated follow-ups and delays.

Term

perfected title

"chain reaction that goes all the way down to now the lender sitting there without a perfected title and they have to kind of work and follow up"

A perfected title generally refers to a legally established ownership/interest status that has been properly recorded so the lender’s claim is enforceable. If the title isn’t perfected, lenders can’t finalize their position and may have to chase the dealer for missing documentation.

Concept

state-based titling

"this whole process is so manual and then to your point about it being so state-based, it opens up, did, you know, fraud interstate, right?"

State-based titling means each state has its own vehicle paperwork system. Because of that, checking titles can be slower and more complicated, especially when cars move between states.

Term

FTC letter

"of it also opens up to fraud. I think about the FTC letter that went out to a bunch of dealers kind of making dock fee disclosure uniform across the entire country"

The FTC is a U.S. government agency that helps police unfair or deceptive business practices. A “letter” like this is basically a warning or guidance to dealers about how they should disclose fees clearly.

Term

dock fee disclosure

"kind of making dock fee disclosure uniform across the entire country without regard for how individual states handle dock fee."

A dock fee is a charge dealers add for getting the car from where it arrives to the dealership. “Disclosure” just means the dealer should clearly show that fee so you can see the real total price.

Term

state level

"it does have to happen on the state level. Like that's a bottleneck because I'll give you a quick example of an issue on the state side"

Vehicle titles are handled by each state’s government. The problem described is that states don’t always share information smoothly, which can let scams work.

Term

lean release

"a fraudster goes out of state with a fake lean release to another state DMV. That state DMV, again, doesn't have a real efficient way to verify lean status across state lines."

A lien is like a legal claim from a lender. A lean/ lien release is the paperwork that says the loan is paid and the claim is removed—fraud happens when someone fakes that paperwork.

Term

brand new title, clean

"they look at the fake lean release, they look at the title and they go, okay, and they issue a brand new title, clean, real legitimate title, then that fraudster takes into a dealer and trades it in."

A “clean title” usually means there’s no outstanding loan/lien tied to the car. The scam works because the fraudster gets paperwork that makes the car look legitimate.

Concept

cross-state verification

"doesn't have a real efficient way to verify lean status across state lines. So they look at the fake lean release... and they issue a brand new title, clean"

Cross-state verification means one state can check whether another state’s title/lien records are real and up to date. If that checking isn’t reliable, scammers can exploit the gaps.

Term

IMR funds

"So I had a question just about IMR funds. So IMR funds are where we put money, you know, per invoice into an account and then GM will match it."

IMR funds are a dealer program where the dealer puts money into an account for each car invoice, and the automaker adds matching money too. So the dealer’s contribution can grow because GM matches it.

Concept

buying center

"So I had questions about opening up the buying center. You know, I'm, I'm constantly putting in there and in our group..."

A buying center is basically a group that helps dealers buy things together. The goal is usually to get better pricing and make purchasing easier.

Term

AI chat

"I'm in there quite a bit and I'm, I'm learning a lot about AI. I mean, there's a lot I can learn. I tell you what, that AI chat with CDG, a lot of it's over my head."

“AI chat” means talking to an AI program that answers questions. The host is saying it can be confusing at first, so they have someone help explain it in simpler terms.

Term

WhatsApp

"If anybody's involved in it, if you're not, you know, check into it. It's in WhatsApp. I highly recommend, um, I had to turn off notifications"

WhatsApp is a phone messaging app. In this episode, they’re saying the dealer group info is shared there.

Company

Cox Automotive

"Of course, you know, we're a Vin Solutions, you know, we do use Cox Automotive, Viado. I'm still with Viado right now."

Cox Automotive is a company that makes software and data tools for car dealers. Dealers use it to help find cars and run parts of their sales and marketing.

Company

Viado

"Of course, you know, we're a Vin Solutions, you know, we do use Cox Automotive, Viado. I'm still with Viado right now."

Viado is a software tool for car dealers. In this segment, the speaker says they’re still using it to help run parts of their process.

Term

customer pay service ROs

"And then we need to go, drive more customer pay service ROs. I need to acquire more used cars and I need to add a few more pieces to this team."

An RO (repair order) is the work ticket for a car in the shop. “Customer pay” means the customer is paying for the service, which is important for keeping the service department profitable.

Term

Fixed Ops

"As we wrap up, what's one thing you're doing in the customer pay front? Because Fixed Ops is a huge topic on this show to drive that number as we go into the second quarter this year."

Fixed Ops is dealer talk for the service and parts department. It’s the part of the dealership that makes money from repairs and maintenance, not from selling cars.

Term

GM recalls

"We're getting lists from the GM about recalls, you know, and I know there's all sorts of softwares on there and I may add it, I'm the one that tries it first."

A recall is when a carmaker says a vehicle needs a fix for a safety or defect issue. Dealers get recall lists so they can reach out to owners and book the repair.

Term

lapsed customers

"So now they have downtime to call the people with recalls to call the lapsed customers. Now I know AI can do it."

Lapsed customers are customers who haven’t been back in a while. The dealership is trying to contact them again so they’ll come in for service.

Term

Google reviews

"And then we need to wow people when they come in through service, we are through sales, just read our Google reviews. Now we've got to transfer that over to service."

Google reviews are customer ratings and written feedback hosted on Google. The speaker is describing how dealership reputation from sales should be carried over into the service experience to improve service outcomes.

Brand

Chevy GMC

"Don't buy any Chevy GMC stores, especially in North Carolina, South Carolina."

Chevy and GMC are two car brands from the same parent company. When someone says “Chevy GMC dealer,” they mean the dealership sells both brands.

Car

Chevrolet Suburban

"...se they have a $24,000 tracks all the way up to a suburban. So I love their product mix. And I think they're..."

The Chevrolet Suburban is a large SUV made for carrying lots of people and gear. It’s popular with families or anyone who needs extra space. Dealerships may talk about it because it’s a well-known option in the higher-capacity SUV category.

Concept

manual tracking of titles

"Today we've covered all things AI from agent to agent, to manual tracking of titles, to Scott's growth, utilizing leadership, utilizing just making sure that that he's implementing common sense tools to help grow his business"

A car title is the legal document that shows who owns the car. “Manual tracking” means the dealer keeps up with that paperwork by hand or with basic processes instead of fully automated software.

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