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JCW ARCHIVE: Radio Ronnie
JCW ARCHIVE: Radio Ronnie
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About this episode
Radio Ronnie pops up from the show’s archives for a playful, behind-the-scenes chat that blends workplace banter with real talk about ad production costs. The hosts joke about “always be closing,” then break down a TV commercial invoice: three days of shooting, post-production hours, and an added “aggravation” fee. Ronnie also shares her busy schedule, conference plans, and family chaos—including a son who keeps bringing home animals, plus a humorous idea to repurpose a wrecked “Zuzu” as a dog shelter. The episode stays light, affectionate, and candid.
Topics:
tv commercial budgeting
invoice and production cost breakdown
ad agency markup concerns
workplace banter and “always be closing”
radio ronnie personal updates
family stories and homeschooling
dog-stealing humor
repurposing a wrecked car for a joke
Entertainment is big business and everybody wants a piece of the pie so when JD Ryan almost gets cut out of a deal, we talk to our favorite radio rep Ronnie to hear what happened. She might have a lackadaisical approach to the job but she knows how to get it done...eventually! With perks that include an Isuzu brand dog house for her son's stolen pet, who wouldn't want a gig like that?
Thanks for joining us for this week's #JCWPodcast #JCWArchive. Please don't forget to Like, Share, and most importantly, Subscribe--to make sure you get the latest John Clay Wolfe Show materials as soon as they're released! So keep an eye out for those lucky numbers...and we'll see you Saturday
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The John Clay Wolf Show has appeared on Terrestrial Radio for a really, really, really long time.
So we dug into our pockets, and on the other side of our d**k, we found something funny.
And yes, it's contagious.
Gather round as the Wolf Pack goes on this throwback adventure.
Oh, hey, what's up Wolf Pack?
It's your boy DJ Pre-K with the John Clay Wolf Show.
Y'all know what it is?
I'm up in the archives, and this week we're taking it back to chat with the lovely radio Ronnie.
I loved working with Ronnie.
She was just a sweet southern peach that didn't take no mess.
And luckily she's a good sport. Check it out.
Speaking of money, JD, I need to talk to you about money.
Okay, let's do it.
So we did this new commercial, and it just started airing last week.
The TV commercial.
And I haven't got an invoice for the TV commercial, so JD did the TV commercial.
But every time he did anything, he kept saying, this is going to cost you.
This is going to cost you.
This is going to cost you.
And I thought you'd be proud of me.
You know why I thought you'd be proud of that?
Because you have taught me, always be closing.
I used to be a wuss.
I used to not ever do that.
And then I thought, you know what?
I'm going to say this to you.
John, I'm just like the son coming to the dad.
And I'm going, you know what?
He's going to be so proud of me.
But you weren't.
You've depressed me again.
No, no, no, no, no.
Check it out.
I just didn't wait.
I mean, you've been scaring me.
Going out of this family.
We did that.
We did the honor system.
We didn't price it.
I just figured based off of previous production that you'd done,
I had a feeling where it was going to be.
And so I didn't need to ask for a price, but he keeps threatening me with this crazy nut.
So how much is that you'd be so proud of?
What are you charging us for the commercial spot?
And when are you going to send an invoice?
You really want to know?
Yes.
Okay.
Well, let's see.
We had to do because you weren't ready.
We had to do three full days of shooting.
So it's $500 a day per shoot, even though it was a half day.
I'll give you a rate.
It's a half day.
I'll give you 300 bucks.
$300 for that.
It's going to be $900.
And then post is about 115 hours.
I spent about five hours doing it.
So you hadn't worked up an invoice yet?
Oh, no.
Yeah.
But I'm just doing it right now since you asked me on the radio.
So we're about two grand.
I'm going to add on just for aggravation.
In fact, your check has 2,500 bucks.
Get you some, bitch.
But the guy, like the ad guys busted my balls about you.
And he's about me.
He's wanting to spin me over to his production people.
And Ronnie doesn't understand that all these people
are selling her all the time.
Oh, yeah.
And I'm like, he wants to get...
I was like, great, Mr. Adman.
How about your production people?
You know what that's going to be.
He won't tell me.
Of course not.
Right.
And Ronnie's like, well, I'm like, baby,
he wants to mark them up and double them to us.
That's what he wants to do.
Yes, that is true.
How attached are you to JD?
And I mean, I see this guy coming a mile away.
Of course.
Of course.
You know, not very.
Not very.
Radio Ronnie, what are you doing, honey?
Well, I got a conference down at the Lighting Hall.
Really?
Got to go with me with my sister.
With your what?
Sister.
My sister.
Sister.
Sisters are doing it for their sins.
Is that what it's all about?
Our radio lady, our media manager, she talks like that.
She really, really does.
What I do with my Saturdays, no business with Yoa.
It's right out of W therapy in Cincinnati, really.
How's the new boob job going?
Yeah, you got a new rack there.
Oh, feeling all perky.
Got your rack fluffed.
And it goes with my eyes.
It does.
Going.
You look happy.
I feel going.
Give me another margarita.
That's terrible.
It's so true.
I joke with Ronnie a lot and she and I are very close.
Ronnie, what time will you be in this morning?
Gonna run about 11.45.
Fine.
What I do with my morning is no business with Yoa.
Ronnie, what time do you have to leave today?
It's so good to see you at lunchtime.
About 2.22 because it's lucky.
But I'll be on my phone and I'll be working.
Don't you worry your pretty little head.
I'll answer your email within a couple of days.
We love you if you're listening.
We love you, Ronnie.
We absolutely love you.
Love you, love you, love you.
Jesus.
She doesn't enjoy that impersonation as much as you guys do.
I bet not.
Well, I got to take my daughter to school
and that Tucker's in trouble again.
He's homeschooled, right?
Do you do the homeschooling?
Well, I try.
My boy, Tucker stole the neighbor's dog.
Oh my.
What do you think about old boy and his wrecked Zuzu?
I think I'd like to have it.
My son come home with a dog.
And we need a place for that dog to sleep.
And a Zuzu rodeo would be just the perfect place.
And he said the seats were in really good condition.
And he doesn't mind the damage or anything.
The dog.
Yeah, we could put him a little feed draw on his eye.
Yeah.
He can have a couple of milk bones
and go go sleep in the rodeo.
What color is it?
I didn't ask.
Honey, you don't mind.
Where did your son get the dog?
I don't know.
It's kind of like a Friday thing.
Since he got his license.
Yeah.
Ever Friday for nine Fridays in a row.
He comes home with a dog.
Thank you.
All right, y'all know what to do.
Hit us up on JohnClayWolf.com.
You can check out old episodes on there.
You know, stay up to date with what we got going on.
Get cool gear.
We got hats, shirts, all that.
Hit us up on Facebook.
You know, search John Clay Wolf Show.
We're on Instagram, John's on Twitter.
You know, you can holler at all of us, okay?
You know how to spell it, okay?
We appreciate y'all listening.
Keep on rocking with us.
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