Jordan Richmond from Richmond Auctions Talks About Gilmore Lion Sign
About this episode
Jordan Richmond from Richmond Auctions shares his journey from a passionate collector to running a top auction house specializing in rare vintage signs. The conversation highlights the discovery and sale of an exceptionally rare Gilmore Lion sign, notable for its detailed graphics and unique history involving a real lion used in promotional campaigns. They discuss the sign's rarity, condition, and the upcoming high-profile auction event in Greenville, South Carolina, which features an impressive collection of neon and porcelain signs. The episode offers insights into the collectible sign market and the thrill of finding and selling unique pieces.
This isn’t just another piece of automobilia — it’s Paul Jr’s very first sign ever being sold at auction, and it carries a story that blends early American aviation, marketing genius, and iconic brand history into one unforgettable artifact.
👉 The Gilmore Lion sign goes to auction later this month through Richmond Auctions — don’t miss your chance to own a true American icon. Place your bid here: https://bid.richmondauctions.com/lots/view/4-JAC1EQ/scarce-gilmore-gasoline-record-breaker-38-double-sided-tin-sign-w-lion-ring
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