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June 17th, 2026 | Mitsubishi walks the talk on new products; AlixPartners’ Mark Wakefield

June 17th, 2026 | Mitsubishi walks the talk on new products; AlixPartners’ Mark Wakefield

Automotive News Daily Drive Jun 17, 2026 27 min
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About this episode

Mitsubishi lays out its Momentum 2030 roadmap, including an EV arriving this fall and new models like a Pajaro-based SUV and a redesigned Outlander—while also dropping plans for future full-battery EVs in favor of hybrids. Mark Wakefield of AlixPartners then turns to China’s vehicle AI edge and how export strategy is pressuring North America and Europe toward tighter local-content rules. He argues the US should modernize USMCA for North America-wide supply, not a US-only wall, and warns proposed content thresholds could get very expensive.

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Technical Too Afraid to Ask
Car

Chevrolet Silverado

"waiting for. Chevy's redesigned Silverado is here and we've got the details. Instalantis ta..."

The Chevrolet Silverado is a large pickup truck made for work and towing. When it gets redesigned, it usually means the truck has new updates and features compared with the older version. That’s why it’s a big topic in car news.

Car

Mitsubishi Outlander

"They include the brand's first modern EV arriving this fall, a rugged Pajaro-based SUV potentially badged as the Montero, a redesigned Outlander and a pickup co-developed with Nissan."

The Mitsubishi Outlander is a popular SUV model. The show says it’s being redesigned, which usually means Mitsubishi is updating the car in major ways, not just small cosmetic changes.

Concept

hybrid powertrains

"Notably, Mitsubishi has dropped plans for future full-battery electric vehicles in favor of hybrid powertrains, citing evolving US regulations."

Hybrid powertrains use both an electric motor and a gasoline engine (or another energy source) to move the vehicle. In this context, Mitsubishi is shifting away from full-battery electric plans toward hybrids, citing evolving US regulations—meaning compliance and cost/availability likely drive the strategy.

Car

Chevrolet Silverado 1500

"Chevrolet is pulling the wraps off its redesigned 2027 Silverado 1500 and GM is counting on it to be a hit."

The Chevrolet Silverado 1500 is a major full-size pickup truck. The show says the 2027 version is redesigned, which usually means big updates that can change how it drives and what features it has.

Car

Gmc Sierra

"...h seven trims. The Silverado and its sibling, the GMC Sierra, combined for nearly a third of GM's US new vehic..."

The GMC Sierra EV is a pickup truck that runs on electricity instead of gasoline. It comes in different trims, which usually means different equipment and capability levels. It’s discussed a lot because electric trucks are a major shift in how people power and use pickups.

Concept

product roadmap

"Do dealers actually believe this product roadmap will turn things around, or is there still skepticism? Yeah, there was definitely some concern from the retailers we spoke with after this meeting"

A product roadmap is basically a company’s plan for what new cars (and tech) it will bring out, and when. Dealers care because it affects what they can sell and how soon customers will see new vehicles on the lot.

Term

hybrids

"Now, Mitsubishi is walking away from full EVs in favor of hybrids. Now, what's driving that shift and what happens if regulators change course in two short years?"

A hybrid uses a gas engine and an electric motor together. It’s designed to use less fuel than a normal gas car, without requiring you to plug it in like a fully electric car.

Concept

walking away from full EVs

"Now, Mitsubishi is walking away from full EVs in favor of hybrids. Now, what's driving that shift and what happens if regulators change course in two short years?"

This means Mitsubishi is backing off from making mostly fully electric cars. Instead, they’re choosing other electrified options that don’t rely entirely on charging from the grid.

Term

plug-in

"What's interesting though is that they're pivoting almost wholesale towards hybrids, whether that's mild hybrids, whether that's traditional hybrids, or whether that's plug-in"

A plug-in hybrid has a bigger battery you can charge at home or at a public charger. That lets it run on electricity for longer than a regular hybrid, as long as you’ve charged it.

Term

software-defined vehicles

"They're now moving into—you've heard of SDVs, those software-defined vehicles. They're now moving into—"

A software-defined vehicle is a car that’s run more by software than by fixed hardware. That means it can get new features and improvements over time, sometimes even without visiting a shop.

Term

OTA changes

"instead of just being able to OTA changes, having more and more enablement of learning"

OTA changes are software updates sent to the car wirelessly. Instead of going to a dealership, the car can receive updates over the internet.

Term

machine learning of a transmission

"in the vehicle. So, we've always had a degree of that, the machine learning of a transmission [503.0s] that got used to you and did that sort of thing."

It means the car’s computer can learn how you drive and then adjust how the transmission shifts. So it can get better at matching your habits instead of using one set of rules for everyone.

Term

infotainment

"What would the consumer experience [524.4s] of a highly AI-influenced car be? The infotainment they would already be seeing,"

Infotainment is the car’s screen and audio system—things like music, navigation, and settings. With AI, it can also help you by understanding what you say and suggesting actions.

Term

large language models

"as well [535.5s] as the large language models that allow you to do natural speech and have a conversation with your [541.7s] vehicle."

Large language models are AI tools that can understand and respond to human language. In a car, they help the vehicle understand what you mean when you talk to it, not just follow a few fixed commands.

Term

natural speech

"as well [535.5s] as the large language models that allow you to do natural speech and have a conversation with your [541.7s] vehicle."

Natural speech means you can talk to the car in a more normal, everyday way. Instead of saying exact phrases, you can speak more naturally and it still tries to understand you.

Term

voice command

"And it'll go, [552.4s] do that. That's not a literal voice command like drive to, that's taking language and [560.7s] applying it then in the vehicle."

A voice command is when you say something like “do this,” and the car carries it out. The point here is that AI can understand more than just fixed commands—it can interpret what you’re trying to do.

Term

battery

"it's doing it to compete with the other hundred-and-something automakers that they're competing [514.5s] with. It's not really focused on what are the Germans doing or what are the Americans doing [519.2s] in the vehicle. What does that look like in practice? What would the consumer experience [524.4s] of a highly AI-influenced car be? The infotainment they would already be seeing, [530.4s] and the connective was you're basically having an extension of both your mobile life, but as well [535.5s] as the large language models that allow you to do natural speech and have a conversation with your [541.7s] vehicle. So, it could suggest things of, if you said right now, if you're in a Ziker, you can say, [549.0s] could you roll the right rear window down halfway? And it'll go, [552.4s] do that. That's not a literal voice command like drive to, that's taking language and [560.7s] applying it then in the vehicle. But there's also then the learning of how do you drive, [567.2s] where do you drive, how to condition the battery, how to get charge out of this or that,"

In this context, battery means the big electric power pack in an EV. The car can manage it—like warming it up or controlling how much power you use—to help you get better range and safer operation.

Term

driving assistance

"As a vehicle learns, it can adjust its driving assistance. That's much more advanced AI because [596.6s] now you're getting into stuff that matters versus pick the right song or what's the [602.3s] temperature I like my car at."

Driving assistance refers to automated safety and convenience features that help the driver, such as collision avoidance, lane-related functions, and other semi-automated behaviors. The transcript suggests AI can tailor these systems as it learns your driving patterns and risk tendencies.

Term

central compute

"And you've got like a central compute that has [622.6s] actuation, but it's all actually available to that central compute to change something."

Central compute is the car’s main “brain” computer. It’s what can coordinate different systems and, with AI, decide what actions the car should take.

Term

actuation

"And you've got like a central compute that has [622.6s] actuation, but it's all actually available to that central compute to change something."

Actuation is the part where the car actually makes something happen—like moving a control or changing how a system operates. The AI decides, and then actuation carries out the decision.

Term

capacity

"I want to talk about capacity, China's auto production capacity. Where does it stand [634.7s] now and when do you see it tapering off or increasing?"

Here, “capacity” means how much cars factories can make. They’re talking about whether China’s car-making ability is still ramping up or starting to slow down.

Concept

brownfield

"But to get through the timeline, there's a lot that's just being done as brownfield type stuff. It'll be interesting to see what happens in Mexico."

A brownfield site is an area that was already used before, like an older factory or industrial property. The idea is that it can be quicker to repurpose than building from scratch on brand-new land.

Concept

USMCA

"And I think there's going to have been a waiting game on how USMCA really goes. But other than North America, it's already happening where you're seeing plants come up."

USMCA is a trade agreement between the U.S., Mexico, and Canada. It affects how easily cars and parts can be shipped and sold across those countries, and it can influence how companies plan where to build vehicles.

Concept

temporary wall

"Will the barrier get taller or will it start to lower because we see it happening elsewhere? I think the time period, you don't want a permanent wall because then you end up in a spot that's uncompetitive."

A “temporary wall” means using trade restrictions for a limited time to give local companies a chance to adjust. The point is to avoid making the protection permanent, because that can reduce competition and innovation.

Concept

industrial policy

"You want a temporary wall that allows the industry to change, but also trying to level playing fields and have an industrial policy that allows you over time have a competitive industry and have a more self-sufficient industry."

Industrial policy is when the government tries to steer which industries grow by using programs, incentives, or regulations. In this context, it’s about helping the auto industry become more competitive and less dependent on imports.

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