Dave Patterson is the person Ontario sends to handle trade discussions with the U.S. The episode also says he used to work for General Motors in Canada, so he’s speaking from experience.
Tariffs are taxes a country adds to imported products. If cars or parts get taxed when they cross the border, it can make them more expensive and push companies to build somewhere else.
Effective rate is the real tariff rate after credits or adjustments are applied, rather than the headline percentage. The segment gives an example: with a 25% flat tariff but a credit tied to U.S. content, a “50% US content” scenario yields an effective rate of 12%.
“US content” means how much of a car (or its parts) comes from the United States. The episode says that if enough of it is U.S.-made, you may qualify for tariff credits that lower what you pay.
Rules of origin are the requirements that decide where a product is considered to be made for trade deals. If a car doesn’t qualify under those rules, it may not get the lower tariff rate.
USTR is the U.S. government office that handles trade negotiations and trade rules. In this segment, it’s mentioned as the group carefully reviewing how tariffs would work for cars.
LIVE
Dealers, need more used cars? Fast? With Kelly Blue Book Instant Cash Offer, you can connect
directly with local sellers to win more inventory, improve look-to-book, and lower cost to market.
That's the Instant Advantage. Request a demo today at b2b.kbb.com slash ICO.
Conversations live stream this week on the state of auto trade and USMCA. A panel discussion led
by our own Hannah Lutz and Automotive News Canada's Greg Lason with industry experts Colin Shaw of
MIMA Original Equipment Suppliers, Linda Hassenfratz of Linnimar, and David Ganz of the Baker Institute.
We had more from that conversation than we could fit into Tuesday's show, and it's worth hearing.
The panel gets into some of the more pointed questions from the audience. For example,
whether the Gordy Howe bridge is being used as a negotiating chip in USMCA talks, how a renegotiated
deal would address Chinese parts flowing into North American supply chains, and where automotive
tariffs might realistically land if zero-tariff trade doesn't survive the renegotiation. Here's
that conversation. We have a question from the audience, and I'm going to direct this one to Greg
because I know he's been doing a lot of reporting on this. Is the opening of the Gordy Howe bridge
part of the USMCA negotiations? It is not officially part of the negotiations,
but as I told some folks last week, Donald Trump and his administration leaves no stone unturned.
They are masters at turning anything into a bargaining chip, and that's what they've done
in this case is they have looked at that and said, well, if you don't agree to our terms in USMCA,
then I'm not going to grant permission to open that bridge. And so it applies pressure
at the negotiating table for Canada and the United States. It's not officially part of USMCA.
Could it be? I mean, maybe they could somehow write that in there. I don't know. I'm not
that much of an expert, but what I can tell you right now is no, it is not part of USMCA,
but is being played as a pawn or a chess piece in the negotiating game. And as I said in my
piece, Mayor Drew Dilkins and Windsor said that bridge could open tomorrow if they wanted,
but they're waiting on Donald Trump and officials at the federal level to approve it.
Colin, can you talk more about the importance of that bridge? Have you heard from members?
I mean, it doesn't exist yet, so they can't be relying on it, but what difference it will make
to the transportation of their parts? Yeah, I mean, it helps. We haven't got a ton of
blowback on it, honestly, from our members. It helps free things up, helps things move a little
more seamlessly, gives a little more competition to freight rates, especially in a market where
freight rates, you know, they're under attack from diesel prices, drivers, and rising insurance
costs. So any help that we can get on the freight side is really helpful, and I think the bridge
helps do that here in this area. So the sooner it can be opened, the better, but I'll be honest,
we haven't heard a ton of blowback from our members about the bridge.
Another audience question. What policy measures within or alongside the USMCA could address
concerns about the growing use of Chinese parts and US supply chains while maintaining trade
efficiency and product quality? How would a new version of the USMCA speak to that, the Chinese
parts? There's a few silent partners to USMCA, China being one of them, and they're absolutely,
whether it's China or other non-market economies, I do expect some degree of restriction on
non-market economies to make things more fair and competitive, and I think that's what it's all about.
It's about creating a level playing field here in North America to make sure that we're all
operating under the same investment principles, fair labor practices, those kind of things, and
that's, you know, if we can all meet that, then I don't think any supplier would hesitate to compete
from North America with anybody else abroad, but we have to make sure that those rules
are fair that we're operating in North America.
I think obviously one of the objectives of the Trump administration is to reduce
the importation into Mexico or Canada or anywhere else of parts from outside the US. I'm not sure
that anyone cares about Vietnam at the moment, which is the other non-market economy. Certainly,
China's the focus, but it's worth keeping in mind that GM, for example, imports very substantial
quantities of vehicles and parts from South Korea, their factories there, and so I think if you
reduce the non-North American content to 82% or whatever number from increase it to 72 to 75,
you will probably encourage some manufacturers to make more of their components in North America
and less in China. How big an impact that will be obviously depends on a lot of things like
labor costs in the US and Canada, among others, and also the extent to which potential investors
are willing to rely on the stability of the new rules. Dealers need more used cars, fast,
you're not alone, and waiting for inventory to show up isn't much of a strategy. That's where
Kelly Blue Book's Instant Cash Offer comes in. Backed by Kelly Blue Book's 100 years of trusted
valuation expertise, Instant Cash Offer connects you directly with local sellers so you can win
more inventory right when you need it. And because the experience is transparent and consistent from
the first click, it helps build trust early before a customer ever walks through your doors.
That trust matters. It sets expectations up front, reducing friction in the appraisal process,
what that means for your team is more control over how inventory comes onto your lot and more
time focused on selling cars, not chasing them. It's a smarter way to source inventory in today's
competitive market, and that's the instant advantage. If you're ready to connect with local
sellers, win more inventory opportunities, and lower cost to market with an approach
dealers rely on, check out Kelly Blue Book Instant Cash Offer. Request a demo today
at b2b.kbb.com slash ICO. Electric pickups were supposed to be a breakout segment,
but so far the results have been underwhelming. So who actually wants an electric truck?
Pickup buyers are typically not going to be the type of people that are excited about electric
vehicles. On this week's episode of the Automotive News Shift podcast,
we hear from EV and charging analyst Lauren McDonald of Charge Nomics. He breaks down
why big electric pickups have struggled, why things might be different for a smaller,
more efficient electric truck, and why high gas prices could boost hybrids more than full EVs
in the near term. I'm Molly Boygon. Join me on Shift, available this Sunday wherever you get your
podcasts. David, I want to ask you this question. You know, a lot of people almost are resigned to
the fact that there are going to be some sort of automotive tariffs in the next USMCA, or maybe
maybe auto is not included and it's a separate side deal on automotive. In fact, Ontario's trade
representative in Washington, Dave Patterson, who used to work for General Motors Canada, has said,
we're going to have to live with the fact that there's going to be tariffs on auto.
Where do you see those tariffs landing if that's the case? Is this
equal to the tariffs that we see the United States apply to the EU and Japan? Is it less
than that? Is there a number that's been bandied around that? Oh, it's 10% or it's going to be
8% or 12%? Where do you see tariff, you know, airity, if you will? I think there's several
possibilities. Obviously, the EU and Japan and Korea have a 15% tariff, which,
depending on such other things like the lower price of steel and aluminum,
may be very competitive. The flat rate for Canada, Mexico is 25%, but you get a credit. So if it's
a 50% US content, then the effective rate is 12%. I will be surprised if the rates come below
10%, but it's entirely possible. I just don't really... I haven't seen any indication from
the US government or reports from the US government that suggests what the numbers will be.
I'm not at all sure that a 10% or what kind of a tariff has to be put together
to equal the 12.5% effective tariff in this situation. On the other hand, if you don't meet
the rules of origin, and I don't know what the numbers are, 10%, 12%, 15% of the past,
you're paying a 25% tariff, which obviously means it's going to be cheaper to produce
those vehicles somewhere else outside the United States. So I assume USTR is looking very carefully
at these numbers. Hopefully, the Mexican government has been thinking about them as well,
but I would be surprised if it goes to zero again for the vehicles that meet the new rules of origin.
I'd just like to make a quick comment on that, that I think David's probably right,
it doesn't go to zero, but let's envision a scenario where it's somewhere between 0 and 10%,
maybe between 5% and 10%. Personally, I think that in Canada, we can close that gap in terms of
competitiveness with the US plants. Number one, the dollar is going to be on our side in that
calculation. Number two, the Canadian automotive plants are incredibly productive. In fact,
General Motors Oshawa is their most productive plant in the world, GM's most productive plant in
the world. When you combine a little bit of a weaker dollar and incredibly high levels of
productivity and efficiency in the Canadian automotive plants, we can close a gap of 5%
or even 10% in my opinion, but the cost to build that vehicle in Canada versus the cost to build
it in the US would not be dissimilar. Given that, and given that we've heard people within the
industry and our own trade representatives say tariffs are probably here to stay on some level,
then is this renegotiation, while we've focused on Canada for the last 15 months,
is it really about Mexico then, Colin or David? Is that really the issue that Donald Trump has
and Canada has been sort of the play to shift focus and make changes in Mexico?
Well, I think obviously a lot of this is speculation, but if you look at Canada and
Mexico at one level, a Canada and the US on one level, labor costs are relatively similar.
In Mexico, they're about five to one or six to one, so Mexico has a huge labor cost advantage
which probably won't go away, particularly if you get to a 5% or a 10% tariff. How it will
balance is hard to say. The Honda and Toyota and the Big 3 have huge investments and very
productive operations in Canada, so I don't see most of them abandoning that, although we've
seen the salatists do some of that in the last year or so. I don't think it's necessarily
a disaster for the Canadian industry. I think the lower the tariff, whether it's 5% or 10%,
again below 12.5%, the better off Canadian producers are.
I think also on paper, Mexico may have more exports and imports to the United States of
Auto Parts, but if you start looking to the future of what we need to do in this region,
especially if we're going to be asked to decouple from non-market economies,
we absolutely need Canada from a raw material standpoint, critical minerals, things like that,
steel and aluminum, a huge part of Canadian market. There's tooling capacity in Canada,
which we desperately need if we're going to tool and make things in North America.
If you start extrapolating into the future, all three become equally important because of the
needs that we have if we're going to build more manufacturing in North America. We all have to
rely on each other. No one market becomes more dominant or more important than another. I caution
that, okay, on paper, it may look like Mexico is a larger trading partner in automotive,
but extrapolating into the future means that everybody has a part to play and an extremely
important part to play as we start producing higher levels of technology here in the region.
That was more from this week's automotive news, Congress Conversations panel on USMCA and the
state of auto trade. You can find the full conversation on our LinkedIn, Facebook and
YouTube pages, and you can find the full three-week series of stories on trade in North America
at AutoNews.com. Thanks for listening to this bonus episode of the show,
and make sure you come back on Monday for a brand new full episode of Daily Drive.
About this episode
Gordie Howe Bridge opening gets framed as potential USMCA leverage—officially not part of the talks, but permission could be withheld if terms aren’t met. The discussion widens to “silent partners” like China and how tariff uncertainty could reshape North American auto supply chains, including how credits and rules of origin change effective tariff rates. Labor-cost differences and Canada’s role in critical minerals and tooling capacity come into focus, alongside a quick look at EV pickup demand versus hybrids as gas prices move.
The USMCA renegotiation has some players that aren’t at the table and a bridge that isn’t open yet. A panel of North American auto industry experts digs into how Chinese parts in the supply chain could reshape the new deal, whether the Gordie Howe Bridge is being used as a bargaining chip and where automotive tariffs realistically land if zero-tariff trade doesn’t survive the review.