Lauren Gaudion
About this episode
Lauren Gaudion, VP of Marketing and Communications at Arrow McLaren, shares her journey from aviation to IndyCar, highlighting her role in crisis management, driver branding, and fan engagement. She discusses working with star driver Patricio O'Ward, the unique dynamics of managing a team under the global McLaren brand, and the rise of Tony Kanaan as a team leader. Lauren also offers insights into the growth of IndyCar, the importance of marketing activation, and how teams can build stronger connections with fans beyond race results.
Hinch is off with all the drivers in the paddock except Alex at a wedding in Europe, so Rossi chats with Lauren Gaudion from Arrow McLaren IndyCar to see what goes on behind the scenes.
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