Market Stability, Car Values, and the Growing Influence of Younger Enthusiasts with Brian Rabold

Welcome to The Accelerator, a podcast for insurance agents and brokers who know there's more to

life than bundling home and auto.

Yeah, we're talking collector cars, better sales strategies, and ideas to grow your business

without boring you to death.

This isn't just another industry podcast.

It's the one you're actually going to want to listen to.

Welcome back to The Accelerator, the podcast that fast-tracks your success as an agent in

the collector vehicle world.

I'm your host, John Gessner, alongside my friend and colleague, Brian Colley, and we have

got a fantastic episode for you today.

Oh, thanks, John, and John and I just got done with the Insurance Guys podcast.

I don't know if you've ever listened to that, but is the letter July 30th, John?

Is that the episode?

That's right.

Yeah, July 30th.

Yeah.

Thanks again for those two sweet dudes, whoever thought their podcast is outstanding, whoever

thought that two years ago or three years ago, whatever the years ago that they made

their podcast, they're beginning 30,000 listens.

That's insane.

Just a shout out to those guys.

We had a really good time on their podcast, and John, thanks for always being my sidekick

and coming wherever we go together.

Wait.

I'm the sidekick in this relationship.

You like how to put that in there?

We got to talk about this, Brian.

I love it.

That's for another episode, John.

Another episode.

All right.

So we got Monterey Car Week.

It's just around the corner, the legendary Pebble Beach Concorde, the elegance.

I think this is my 16th trip out.

Yeah.

It's crazy, right?

It's evolved from just the Sunday Concorde to literally a full week loaded with car

events every single day.

So really, this kind of sets the barometer of what's happening in the collector car market

for the next, literally, honestly, six months.

So who's better to guide us than today's guest, which is Brian Rable, that he runs our Automotive

Intelligence as Hagerty's vice president of Automotive Intelligence.

I mean, gosh, you've been to 16, Monterey Car Week.

That's wild.

I've been to one, so maybe I am the sidekick here.

Back to Brian.

Brian leads Hagerty's efforts on collecting, analyzing, and reporting on the collector

car market, as well as serving as editor in chief for the Hagerty price guide and Hagerty

insider e-newsletter.

Prior to joining Hagerty, Brian was a product manager at an automotive software company

as well as the editorial manager of Sports Car Market Magazine.

He has followed and reported on the collector car market for more than two decades.

From data-driven storytelling to tracking valuation trends, Brian and his team provide

the insights that power smart decisions for collectors, for clients, and of course, agents

like you.

We're definitely going to dive into what is happening in the market.

How has the hobby changed over the last five to six years?

What's happening now and how you as an agent can use Hagerty's tools and data to grow

your business?

There's a lot of fascinating trends, and we're going to dive into all of them.

Don't forget to stick around for this month's cars you should know, and John, let's hit the

gas.

Let's go.

Brian, thanks so much for joining us today.

We're really excited to have you on this episode of The Accelerator.

Thanks John.

I'm really happy to be here and BK happy to be here too.

Thanks for inviting me on.

Yeah, thanks Brian.

I think I have a cool job at Hagerty, but I think your job's the coolest job

in the whole company, so I'll just put that out there.

I'd vote for the people on the media team, but thanks, I do think my job's kind

of cool too.

Not only is it really cool.

It's super unique.

I can't think of another job really like it, and I think every hero has a very cool

origin story.

I'm sure you do too, and I would just like love to kick off our conversation.

If you could just tell us a little bit about like, what do you really do at Hagerty

and like you and your team, and like, can you talk to us a little bit about how

you found your way or navigated your way into this type of a role?

Yeah, you're absolutely right, John.

It is a unique role, and I know this because every time I talk to people and explain

what I do, they just look at me like, what?

Is that a job?

It is.

It's a job.

It's a job here at Hagerty.

So, real quick, my role at Hagerty is really I'm responsible for all the market data

and vehicle data that Hagerty collects.

I lead a team that does all the reporting and analysis of those data, and then we

also share out insights, and those insights take a lot of different shapes.

So we write about the market, we provide talking points for other people to write

about the market.

We also talk to other folks about the market that could be journalists or agents

or brokers, it could be people internal at Hagerty to help them understand what's

going on, and then it can also be digital insights.

So being able to share vehicle data to other parts of the company to help our

systems and processes run faster and smoother, so it covers a whole range.

And I like to talk about this like, we help literally every part of Hagerty,

and I think the people we work with appreciate what we do, but they know

about like a tenth of the work that we do, and so I always love to get a chance

to come on and format like this and talk about all the ways that my team helps

contribute to life at Hagerty and to help agents and brokers, the folks

who are listening to this podcast too.

Brian, I think your team is one of my favorite teams because whenever I'm

buying a car, you guys are the first one I talk to, right?

And I've tried to leave you alone because probably you get that text

from every friend you have, but I definitely talked to Greg and several

other of your team.

Would you mind just talking about, because I think it surprises people

actually how big the team is when I love, you know, talking to agents

and I have a slide that you I show that all of your teams face.

Yeah.

And I think they just think it's you and like one other person.

Like, can you talk about the team a little bit?

Of course, it used to be me and like one other person way back when.

So I've been in Hagerty for maybe 16 years, 15 or 16 years,

almost as you have, Brian.

But yeah, we've got the larger team is about 25 people.

We have 13 people that are based in Germany and they are a company

called Classic Analytics.

They're a virtual appraisal company there.

And then we have the remainder that are based in the US and the UK.

And we have a variety of roles on the team.

We have people who have backgrounds in data science and engineering,

just hands on restoration of cars.

So a lot of different depths of knowledge, which helps us be really well

rounded, a lot of insurance background too.

And yeah, so that team is really responsible for like making sure

that all the data that we have is in a clean state.

So when I'm talking about market data, that we have a good view of what's

going on in the private market as well as the public market.

So a lot of people talk about auction results because they're easy to see,

but that's a very small part of the market.

And so part of the team that's responsible for just making sure

that the data is high quality.

And then everybody is analyzing the data and helping update

the Hagerty price guide.

We update that 40,000 vehicles are included in that

give or take and we update that every quarter.

And so there's a lot of interpretation that we have to do

to really understand because the car market, the collector car market

is emotion driven.

So it's not a commodity.

It can make it difficult.

You have to kind of know the story behind some sales to make sense of them.

So they do that.

And then we have a lot of people who are helping kind of bring automation

into the team.

And that's where we have like our data science background,

trying to figure out how to be smoother, more efficient,

that kind of thing to get more accurate values, more timely values,

more comprehensive coverage, that kind of thing.

Fascinating.

I mean, I've worked here for almost six years, Brian,

and I learned something.

I also did not realize how big the T was.

I knew it was more than two, but I didn't realize it had grown to the size

that it has, which is just great to hear.

And I know it takes quite a team with all the work you just listed

to kind of stay on top of all of these things.

I'm wondering if you could share like why does Hagerty track vehicle

value so closely and like, how does understanding those trends help

enthusiasts, collectors, and then of course, like the agents who serve them.

Yeah, first and foremost, Hagerty cares about values because this is getting

insurancey, but because we write agreed value policies.

And so as the policy is written, we talk to the client and we say,

we think your car is worth this.

And they say, I think the car is worth the same.

And then we agree on the value that the coverage has.

Brian, you can correct me because I'm not the insurance guy, of course.

But it's that process of being on the same page about what the vehicle is worth.

So we need to know what the car is worth to make sure that we have

the appropriate coverage in place.

Most enthusiasts, car owners, they don't buy the car for what it's worth.

They're not thinking about it as an investment.

So the real key here is for a user, for like an end user,

people want to know what the market's doing because they want to know

like what they can buy, that next car that they want to buy.

And so we try and make it easier to do that.

That can be a really painful process.

If you don't have a lot of transparency in the market,

you're not sure how much to pay, it can be a lot of work

and it can be scary because these cars can be expensive.

So that's kind of the real like end user need for it,

is trying to get people information so they feel more comfortable

in the buy-sell process because every one of these enthusiasts

is going to go through that at some point in their car journey multiple times.

And so trying to take some of the pain out of that and be much more helpful.

And Haggerty is uniquely positioned to do that just because we have a

vast array of data from the private market through our insurance business

and we have a good view and good relationships with the public side as well.

So we're one of the few places that can put all of this together

and provide a really clear, reliable, accurate view of car values

for a lot of the cars people that we deal with care about.

Yeah, Brian, I think I want to go into the market, dive into the market,

but I want to stop and just go back a tiny bit.

I don't I'm sure you know this, but I've heard so many times

this story and I've used it in my own life too.

You actually help people connect with their passion

because I think by justifying the value, you can help justify

maybe a little bit of a splurge or maybe a little bit of like

not to stereotype, but a spouse, like come on, like you already have

a couple cars in the garage, why do you need another car?

It's like, well, here's the value based on your career,

kind of like what your career has been so far.

Can you talk a little bit about how you guys take analytics

and then fuse that with automotive culture and help people connect

with what they love?

Like talk about that for a little bit and how you kind of got to

where you're at in your career.

Yeah, I realized, John, I dodged the origin story question.

So I'll go back like every hero or every villain maybe has an origin story.

I'll talk about how I got into this space.

It's totally by chance.

So if there's like some lesson to learn about planning for it,

I didn't even know this could be a job.

So I definitely wasn't like deliberate about getting here.

But maybe the real lesson is like just being able to roll one

experience into another.

And at the end of it, you kind of end up with the unique

skill set that can can be used in different ways.

So like every great data person, I graduated from college with an English degree.

English lit.

I really wasn't.

I guess I was studying stuff that I really liked.

Brian, I went to the University of Michigan just like you.

And so really I had like millions of courses to choose from.

And I tried to take them all like philosophy, organic chemistry, physics,

Russian history, like you name it.

I was all over the place and just trying to figure out what was interesting.

And I settled on English lit.

I got my first job out of college was this will date my date me here.

Was at a print encyclopedia company like pre Wikipedia days.

I was there like as they were starting to turn off all the lights.

I had experience in publishing, moved out to Portland, Oregon,

kind of started my adult life.

And I took that publishing background and I got a job at a car magazine

just because of that fact.

I wasn't a car expert.

I was into cars, but not like to a degree.

You would think I would be an editor at a car magazine,

but I took my publishing background.

I got this job.

It was this company called Sports Car Market Magazine.

And instantly we're putting a monthly magazine

and I'm learning something about 250 cars every month.

So I was like immersed in the classic car world.

That magazine was focused on just buying and selling

and what prices of cool cars were and talking about the reasons why.

So I learned a ton about just this space really quickly.

And Keith Martin is the publisher of that.

I'd learned just so much from him.

That was a really great opportunity.

I also met a lot of people that I still work with today,

which is hilarious to me because when I was 23 years old,

I did not imagine that like the people I was talking to

would be in my life for this far on.

But that said, I took a gap year.

I came back.

I got a job at an automotive data software company.

While I was at that company, this gentleman, Dave Kinney,

who I worked with at Sports Car Market, called me up.

And Dave is one of my favorite people in the world.

He's like an A plus human being.

I know you both, you know him, so you can vouch for me on that.

But he just he's an appraiser and he was a writer at the magazine.

He said, Hey, Brian, I want to start a price guide for collector cars.

But like, I don't know where to get started.

Like, how can you help me?

And I was like, I'm such a nerd.

I was like, ah, that sounds like a cool hobby, right?

Like something to do on the side.

So as I'm like doing my job, I'm helping Dave get this thing started.

I'm basically like employee number one of one for his company.

We spent about nine months just like taking this from concept to a thing.

In 2006, it was released at the McCall Hanger Party, the Jet Center Party,

which is now Haggerty Motor Lux.

So I'm kind of bringing it full circle here.

And we started to get a lot of attention

and people are like writing about this price guide in magazines

and they're talking about it and we're getting people subscribing.

And like it starts to go from being a hobby to like actually being a job.

Like this is like real, like there's a lot of work to help it grow.

And I was excited about it around this time.

Haggerty takes notice of it and starts paying attention.

They eventually had a joint venture and this price guide,

which was called cars that matter, became Haggerty's cars that matter.

And then from there, Haggerty acquired it fully

and it became Haggerty price guide and had this choice.

Like the price guide was a full time job and I already had a full time job.

So like, where do I go?

What do I do?

And I decided to go to Haggerty for a couple of reasons.

Number one, I had this pride of ownership, like taking something

from nothing and making a thing out of it was really satisfying.

And I jealously, I didn't want someone else to take it to the next level

and help evolve it.

I wanted to be there.

And then the other thing is I before I signed on, I went to Traverse City

and I got the chance to talk to McKeel Haggerty for 45 minutes, maybe.

And he started just talking about Haggerty's vision and it was really energizing.

Like he was talking about, he helped me see something

I didn't really see beforehand.

And that was like he was trying to put together all the things

that car people want and need to make to help them enjoy

the cars that they love.

And it was really simple and like he was talking about valuation data

as exactly like what you were talking about.

Like it's a way to help people get into the cars they love

and feel confident about it and it aids their ownership journey.

And I was like, I did not.

I wasn't thinking about it like that.

And all of a sudden I started to see this bigger vision.

I was like, this is pretty cool.

This like I want to be part of this and keep going.

So that's how I ended up at Haggerty.

And at the time, it was like a team of one or two.

And then it has grown since then as we've started to add in more features

and more capabilities and help grow what we do.

Well, that is a couple of things stood out to me.

One, I probably already knew this, so I don't.

And I've introduced you on like stage.

I know you're in Michigan.

I'm like, I don't wear it on my sleeve, you know, because Brian,

Brian, I know if I tell you like that's all the rest of the interview

is just going to be about you of them.

I'm not shocked at all.

That's the first thing that you point out, A and B.

I am shocked that you didn't know that.

I feel like, you know, everyone that went to Michigan.

No, I mean, that's like I almost fall off my chair.

Good job keeping that under the wraps.

And then like, you know, number two, I just think it's really cool.

You hear about how people get into careers and it's always kind of like

who you know, you know, it's not what you know.

And obviously, it's what you know, too.

But it's really neat hobby to a job kind of like really that passion

starting on paid for nine months or two years or whatever.

Then I was paid just, you know, not not really like not real real wages.

I wasn't making a living off of it.

But I was getting paid mainly to justify the time I was spending on it

so that I wasn't like my wife wasn't like, what are you doing?

Fair enough.

They was buying you some Burger King and McDonald's. Fair enough.

Yeah, exactly. More in and out.

But yeah, exactly in and out burger, right? Exactly.

Well, then it's cool, too, because I remember I still have these books

like the first Hegerty price guide, Cars It Matter was.

Yeah, I'm going to exaggerate things a little bit here, but it's like 30 pages.

I'm sure it's more than 30 pages, but it's pretty thin.

And then the last one is like 30,000 pages.

It's so big compared to the first one, right?

We slowly like had to get a page stock that went from being

like really thick and tacked out of being like white pages style

or like, you know, hotel Bible style thickness.

And we don't print it anymore just because the market moves

a lot faster than it did back then.

And also there's just not room.

We've expanded the coverage of it so much.

And as the classic car or the enthusiast car hobby has grown

and includes so many more vehicles now, there's just

isn't space to do it in the printed version.

Yeah, I love that story, too, just because like for especially

for people starting in their career, but really, no matter where

you are in your career, if you're looking to maybe do something

different is like one, the point, Brian, you made about, you

know, being able to leverage previous experiences into something new.

I think that is a huge takeaway for folks and thinking about

how you can apply your existing experiences, knowledge, passion

into a new area or a new field.

And then two is you saying yes to new opportunities being in

that exploratory mindset where you're willing to to try

something different and take on a new challenge, especially

with kind of not knowing where it's going to go.

And I feel like especially with those two kind of things

combined can take you to a lot of really interesting places.

So thanks for sharing that story.

Yeah, you bet.

And I've been very fortunate that it's worked out like I

hesitate to give this as advice like follow like the follow

your passion like that.

That doesn't always end great.

But like for me, being open to new opportunities and just

like whatever I'm working on, I try and do as good a job

as possible and it's worked out.

Hopefully that's true for a lot of people.

But yeah, it's been really fun to see how this this

path has evolved.

Great.

Fast forwarding us to the present, bringing it back here.

And centering us back in the collector car market and

just kind of in the in the hobby and in the space, you know,

what a lot has changed.

I'm going to say the last six years because we're in 2025,

six years ago, 2019 pre COVID and I'm putting that marker

in there, you know, pre COVID post COVID, it's a big

marker anyways, but especially for some of the big trends

we've been seeing in the collector car space.

And I'm just wondering if you could give us an abbreviated,

you know, from your vantage point, you know, what

have we been seeing these last six years?

What types of trends are we observing?

Yeah.

Over that period.

Yeah.

So I mentioned I've been in and around the collector car

world, just reporting on it and observing it for 25 years.

I'm also a fan of history.

So against my nerdy side, like I studied what was

happening in the car market in the nineties and the eighties

and earlier.

So I have a pretty long perspective on this and I can

easily say the last six years have been the strangest of

any period before, even through all like the big ups and

downs that the car market has seen over the years.

So just to kind of set the stage in 2019, the market was

was pretty sleepy, shaken off a hangover from a big market

correction that happened in like 2015, 2016.

It had settled into a new rhythm, but there weren't a

lot of headlines.

And so people were just kind of like they're buying and

selling, but there wasn't anything that was outrageous

happening.

And then of course, COVID happens and the market goes

into a little bit of a shock.

We don't know what's going to happen.

Are people going to continue to buy and sell like all the

in-person auctions stopped completely?

But of course, online shopping was becoming much more

accepted.

And so Bring a Trailer gets all the credit on this as

they, you know, they took over an area that eBay

Motors was active in.

So it's not like they invented online buying and

selling, but they really centered it on the

enthusiast and making sure that there was a community

where people could talk about the cars that were

up for sale and that then point out the flaws or

talk about how great they were building confidence.

And so Bring a Trailer was uniquely positioned to

just like all of a sudden, if you couldn't go

anywhere and you maybe had some money that you

were going to spend on, you know, whatever a

kitchen remodel or a vacation that you now

we're not going to be able to spend and you

were looking for a way to get out of the house

in a way that was socially distanced, but like

still giving you an outlet.

All of a sudden you could buy a car online and get

it to your house and start to enjoy it in a

pretty easy, low-friction way.

And a lot of people did that.

You know, we saw a lot of prices go up really

quickly, especially for affordable cars that were

maybe like more low risk and people taking

advantage of that.

And then that just started to cascade and balloon.

And I think there are a lot of factors.

It's really hard to pinpoint like what was driving

that obviously COVID in the pandemic was the

was the impetus for that.

But you just had a lot of people with a lot

more time, maybe more disposable income that

they weren't spending on other things.

Like I had mentioned, a lot of car people fare

pretty well.

And as far as like employment goes, a lot of

people didn't lose their businesses or lose

their jobs who were into the space.

So that was OK.

And then there was also this whole aspect of I

don't want to put off a purchase like that.

I have always wanted to do and dreamed about

because nothing in life is guaranteed.

And so this whole YOLO kind of you only

live once moment.

And like it's really hard to weigh how much

of each of these factors weighed in.

But I think it's just an accumulation of them.

The way I characterize it is like between the

middle of 2020 to probably the middle of 2022,

those two years, there was about six or seven

years of market growth that was just compressed

into that window.

And the market's very cyclical, right?

So just like every market, it has its periods

of growth, its periods of decline.

And that those growth periods tend to be,

you know, seven or eight years depending on the average.

And so that much growth compressed into that

small window, it was inevitable.

It just wasn't sustainable to see prices

going up that quickly across the board

for that long of a period of time.

And so in the middle of 2022, we started to see

the market cool down and it didn't collapse.

It didn't correct.

It was just to start to lose a little speed.

Kind of life got back to normal for a lot of people.

As that was shaking out, like prices sort of

retreated a little bit for cars that were

going up in value a lot.

And then for a lot of cars, they just sort of

leveled out.

And that's where we're at now for the last,

you know, like three years or so,

the market has just settled into a new level.

Slowly kind of cooled.

And what we've seen over the last six months

is really just hitting this more stable point.

And really that's a good thing, I think.

And I kind of alluded to this earlier.

Most people don't buy collector cars as investments.

They're not looking to like get rich off of collector cars.

There are easier ways to get rich than buying

collector cars because there are a lot of ways

you can go wrong.

Mostly people are happy to know that the price they paid for it

a car three months ago is the price they can sell it for

three months from now.

And I have a friend here at Hagerty who says,

like people who go golfing never ask for their

green speeds back when they finish golfing.

Or like you don't ask for your lift ticket to be

refunded when you're done skiing.

Like people don't think about cars as it's a hobby.

It's an enjoyment.

They're not thinking about making money off of it

typically.

They just want to make sure that they're not

losing a bunch of money.

That's kind of the big thing.

So and that's where we're at right now.

Just the market kind of settled in and being a lot

more predictable and less volatile than it has been.

Great. Thank you.

You know, no one really has a crystal ball.

Like no one could see the changes that were caused

by the COVID pandemic right into in the market.

But would you expect- Where is this headed, John?

What are you asking me?

I'm asking for investment advice.

No, I'm just kidding.

But just like, you know, if you were forced to,

which I'm kind of doing right now, I guess

by putting on the spot, you know,

what do you think is in store for the market

in the next like six, 12 months and more kind of the same?

Or do you expect changes?

Yeah, I think it's going to be more of the same.

You know, there's obviously so many factors

that can weigh into this.

But just the way that the market has been progressing,

I think we're going to see just a pretty steady,

stable market.

And that doesn't mean that every car operates

in this way.

We talk about the market like the big capital N market.

There are always sub markets within.

And so some things are going to move up really quickly.

Some things are going to start to lose value.

Like at an individual level, it differs.

But I think just in general, the market's going to continue

on this track for probably the next year.

And then there might be some things that cause it to spike.

I know there's a lot of like discussion about how new cars

might get more expensive as there are more tariffs

that are applied to them.

And as that happens, people go looking for older cars,

which are already here.

And so there isn't that, but that helps drive up prices

and we saw a little bit of this in the COVID era too

as people couldn't buy new cars.

So used car prices skyrocketed.

And then that just innately,

collector cars are also used cars.

So some of that kind of carries on

and causes some price pressure there.

So there might be some of that.

But I think in general, it's going to be pretty stable

and predictable.

Awesome. Well, we won't hold you to that.

No investment advice put an asterisk next to it.

So Brian, I think some of the shifts in the market,

I think our agents are seeing and hearing.

They're getting different types of vehicles now.

Could you talk about some of those changes

that we're tracking and what we're seeing

like shifting in the market?

Yeah, absolutely.

So generally speaking,

because collector cars are very emotion driven,

we can see what people are buying

and whatever's becoming popular tends to be the cars

that people were interested in when they were younger.

And so we talk about demographics a lot at Hagerty

because it's such a huge part of the market.

But the rule of thumb is the car that you wanted

when you were 14 or 15 or 16

is the car that you buy when you're 50

and you have that disposable income.

That happened with baby boomers

as they started to buy 57 Chevy Thunderbirds.

It happened with younger baby boomers

as they started to buy muscle cars from the 60s.

It's happening right now as Gen X,

the younger Gen X is starting to buy cars

from the 80s and 90s.

And we're starting to see that kind of that cascade.

So in some ways the trends that are happening now

are just an extension of all the trends

that have come before.

And so that's interesting.

It's just applied to different vehicles.

But the other interesting thing is that collector cars

or enthusiast cars, however we wanna frame it,

they're a lot more of a part of pop culture.

So it used to be like the car that you wanted

was the car that like the cool kid in high school drove

or the car like down the street

that was just like you saw

or it was the car that was on the cover of the magazine.

It started to become it's the car that you got to drive

in whatever Gran Turismo 7

or it was the hero car

from one of the Fast and Furious movies.

It might have been any sort of like collector car

that you saw a hip hop video

or you might have seen whatever.

Tyler, the creator's Lancia collection

and like that's awesome.

Like there's a whole range of different ways

that people can become exposed to them now,

especially like younger people, social media,

all that kind of stuff

where it's not as cut and dried

where it's the car that was the best car

the bottle year when I was 14,

it can be any other number of ranges.

So we're seeing that kind of cascade out too

which means younger people

are also buying cars from the 60s.

They're not just buying cars from the 90s or 2000s.

And I think that's, I point that out

because one of the questions I get asked a lot

is what's gonna happen to my fill in the blank?

Like is anybody gonna care about my 55 Bellaire

or my 68 GTO?

And the answer is yeah, like there will be.

They may not be at a spot

where they're gonna pay the same amount

but they're aware of those cars,

they can deliver an experience.

And so there will be an audience for them in the future.

They're not gonna just kinda waste

in someone's garage now.

Yeah, Brian, I think it's exciting hearing that

that's going younger

because I think when I first started at Hegerty

we were really worried about our generation,

the millennial generation

and the younger generation is not caring anymore

and the market is completely dying.

And so it's awesome to hear that,

one, the market's getting younger,

two, we're still interested in

most of the cars from the 60s.

And then I'd say there's this weird dichotomy going on too.

The market has gone up so much

where it's kind of hard to get into

some of the like Porsche segments and other things

but also it's more accessible than ever

because some of the like the Miata's from the 90s.

Like everyone loves them

and they're like 10 grand or 15 grand.

Maybe you could find one for five.

Like anyone can get into the market too, which is cool.

Yeah, spot on.

There is this dichotomy

and I think the definition of collector car,

that's why we sort of switched to enthusiast car

because collector car has this connotation that it's old

and especially classic car, right?

Like to think that a Miata is classic

is sort of strange for people

but like the first one was manufactured in 1989.

And that was actually quite a while ago.

So there is, there are a lot of cars

that maybe like more mature collectors

wouldn't consider collectible

that a lot of younger people absolutely consider collectible

because it really boils down to being fun.

It's a fun enthusiast car

and there are so many cars

that have been manufactured since the 2000s

like the 2000 and later

that are just absolutely fun to drive.

Miata is a perfect example.

They're still affordable, they're still accessible.

You can find them everywhere in every condition.

They're highly tunable

so you can configure it to your tastes

and they're just a blast to drive.

And so, a lot of times people will ask for like

what's the best, whatever convertible I should buy right now

and it's like, we don't even respond with Miata

because it's always the answer, right?

So we try and mix it up to come up with other suggestions.

I think Brian, you said something really interesting

and important for the agents listening to really take in

this like collector classic, enthusiast, fun, extra,

weekend car, people call them all different things.

And I think one thing we've learned with the surveys

that we put out to our own audience

and to our own insurers and insurance members

is they call them all different things.

Anything on that list and probably beyond

but the extra car, I think it's just a great keyword

for agents to take in and really take to heart.

If you're seeing clients or prospects come in

and they've got more cars than drivers on the deck page,

if they've got an extra vehicle,

that's a really good sign to maybe ask another question

or two about how they use their vehicles

and identify a potential extra fun collector classic car

that they're taking out and using for pleasure use only.

So thank you for hitting on that.

Yeah, for sure.

And I think that's worth like just dwelling on a second.

One of the tells for like car people

is you just say like, tell me about your cars.

People who are not car people will move on very quickly.

They won't have much to say, but people who are car people,

you will find out with that one question very quickly.

And then that helps you understand like, okay,

there's more that I can follow up with here.

And then you can start to be like,

which is your fun car?

Fun car is a great one.

Like people who are car people,

they have a car that they own and drive for fun.

And that's how they think of it.

So that's another way you can start to figure out

like who you're talking to without being like,

do you own any collector cars?

Or it being up to you to determine and define it

when you look at the deck page.

That's right.

Great tip, Brian.

And if we can stay in that vein

as we're thinking about our agent audience listening,

do you have any other tips

or can you talk a little bit about how agents can tap

into our valuation and market data

really to better serve their clients?

So Haggerty does publish price guide values online.

And so Haggerty agents and brokers

are able to access our full range of data.

You can go to Haggertyagent.com and log in

and we call it the Haggerty valuation tools

but you can look up by VIN,

you can look up by make model,

you can do some searching and find our price guide values.

We value cars across four conditions.

We have a definition that helps you understand that.

You can also just, we give you an average value.

So that makes it easy too.

And then there's all sorts of comparable sales,

public sales that we share.

So if you want to really dig into it,

the data's there, you don't have to.

You don't have to be an expert on it.

We've got your back there,

but that is available if people want more detail.

I think some of the best use of valuation data

in the context of just helping clients

make sure that they're protected

is to make sure those conversations are happening.

And we recommend annually

and just usually timed around renewal.

So it's just a good natural time to do it

but you can, depending on who your client is,

like if there's a big event,

like for example, we're talking in August here

and Monterey auctions are a big event for certain collectors.

So that's a timely moment

after those sales happen to maybe reach out to clients,

but really just making sure that you're asking

and reviewing some of the values

that those cars are insured at,

not to push anything one way or the other,

but just to make sure that they're not reliably

just rolling values over year, over year, over year,

which sometimes happens,

that can lead to a pretty bad experience

if there's a claim and somebody finds out

that the market's moved a lot

and they haven't been paying attention

and then maybe the check they get

isn't what they were expecting

or it doesn't allow them to replace the car, God forbid.

So like if that's something that happens as an Asian

or a broker, you can really make sure

that you're helping those conversations take place

so that people are eyes wide open

about kind of where they stand as far as that goes.

Yeah, I think Brian,

a couple of things I wanna unpack a little bit.

And I wish we could talk to you for like two hours

because there's so much stuff on the cover,

but just to caveat, this is kind of a new,

so Brian helped me out

as at the Peterson Museum this week

and we did a stay the market.

It was really interesting

and we've heard on this podcast

from our very first guest, Lydia,

the broader auctions in Miami, right?

We sold, Hagerty sold our auction company,

sold a 1959 Ferrari,

yeah, Ferrari 250 California Spider for 9.6 million,

which was a great cause it's sold,

but it's really interesting

that car sold like in 2017 for like 18 million.

It's actually interesting.

I don't think we've had to do this a lot recently

because the market's been so on fire,

but that car is half the value of it was in 2017

and it's something we talked about.

And so to your point, Brian,

annually is important

because not only could the cars be undervalued,

which I'd say the vast majority of cars are undervalued,

but there could be way overvalued too, right?

And that's a problem as well.

I think, could you talk about some of the services

and opportunities I think agencies could use

around updating values, like our value tool,

how would they go about doing that online

or like maybe our app and things like that?

Yeah, we have a lot of different options.

So the kind of the self-serve model is the easiest

just because it gets you the information

as quick as possible,

but logging into HagertyAgent.com

and finding the valuation tool and then reviewing those,

finding the vehicles that are in question

and pulling back values, that's one way to go about it.

Just having that conversation

and sharing that information with the client is another way.

And just in some cases,

like being able to connect the client with the knowledge

is enough instead of having to have the knowledge yourself,

if that makes sense.

And so that's where Hagerty comes in,

like we've got your back.

Like I said, we're the ones who watch the market

and we can make sure that we can answer these questions.

In a lot of cases,

like if it's a larger collection,

we can actually support that.

And that's an opportunity for people to reach out

to their Hagerty representative

and connect with my team.

And we'll run through that

and help kind of give a current market evaluation

for a collection.

So that's another way to go about it.

And then we've got a lot of other resources

that are available.

So I don't expect people to be experts

on the car market and know that, you don't need to.

You can subscribe to a newsletter that we put out.

I put this out every Sunday.

It's called the Hagerty Insider newsletter.

And we're publishing articles

about the market all the time.

So every newsletter has about six or seven articles.

Some of them are really high level

and talking about broad changes in the market.

Some of them are really specific

about a certain car and what's happening.

And I think it's a useful tool

to stay up to date on the market.

You can follow along,

really just scaling the headlines

and just saying, like, oh, is this something

that maybe is interesting or not?

And just kind of help stay up to date in that regard.

It's also a thing that, like,

if you see an article that mentions a car

that somebody, one of your clients owns,

you can kick it over to them.

That's a good touch point,

where you're helping them get connected

to information that might be useful for them.

That's helpful, Brian.

I think to your point, it's super easy.

And also all of our agents have access to these tools

when you log in to the agent business center.

And then if you do have a decent sized book

with Hagerty and you have a Hagerty rep,

Brian's team has actually tied your book of business

into our valuation tools.

They can give you a valuation report,

let you know which cars need to be updated

on values and help with that.

It's just a massive tool,

especially being out in California

and talking to agents about the wildfires.

There's significant problems with homes being undervalued

from, like, to your point.

Like, maybe they set the home value in 1995

and never changed it.

If you're an agent and you have that,

that's on you and your ENO.

So let us help you with your ENO exposure

and make sure these values on these cars are updated.

And Brian, this is probably a whole other episode,

but I know you're very familiar with this

and I get into these conversations too,

is like outside of valuation,

there's a collection management aspect

for some of these collections.

And when I say collection,

it doesn't have to be like 50 cars.

Like a collection could be five cars, four cars,

but making sure that if you live in an area

that might be prone to natural disasters,

you have a plan for what to do with those.

It's really, like, there's some proactive things

you can do to make sure,

like if there's a wildfire or there's a hurricane,

like steps to take and making sure that people

who are gonna help you with those cars know what to do.

Literally, what is the plan?

Like, are they gonna stay in the same place?

Is there an evacuation plan?

Where are the keys?

So that's one aspect.

And then we get a lot of conversations around

kind of the wealth management part

of the succession planning.

So if you have a collection of cars

or your client has a collection of cars,

are you thinking about what comes next?

It's not a comfortable conversation,

but understanding like from an estate management standpoint

that your heirs may not care about the cars in the same way.

And while you think they're great,

your heirs might see them as more of a burden in some way

or a pain point.

Like they don't have the expertise or knowledge

with how to manage it.

And so helping set that up and understand

like which of these cars your heirs might want,

which ones they don't have that connection to

and what's the plan for dispensation beforehand.

There's a lot of steps that can happen.

The more proactive people are with that, the better.

And as an advisor, those are conversations

that you don't need to be heavily involved,

but you can raise those questions

and start getting people thinking

and then connecting people, those clients

with the people who can help answer those questions

and help them be prepared.

Yeah, it's just another way

that you can add value as an agent

to this relationship.

And real quick, Brian, I know there's something

you want to say, I just want to drop in here.

We do have a resource for folks.

Agents can use and share with their clients

on how to prepare a collection

for an emergency evacuation.

So we'll make sure to include that in the show notes.

Yeah, thanks, Brian.

I think something you hit on,

I want to explore for a second.

I think you're talking about, which is great,

like how agents can use this data

to leverage a new business.

And I think I think there's two opportunities

I want to talk about.

One is if maybe there's a new client

coming to you, ask about the values, right?

We tried a significant collection last year

and it was several hundred million dollars undervalued,

like several hundred million dollars undervalued.

And the agent uses an opportunity.

So I think there's opportunities there.

And then as we're talking about all these 90s cars,

a lot of them are probably with the wrong carrier

because maybe they put the car with the carrier

when it was being driven a lot.

But some of the stats you help me share

and bring to life was some recent sales

on some 90s cars that blew my mind,

like a 97 Land Cruiser for $177,000.

I mean, that's insane.

That's probably one of the best in the world.

But still, I mean, that's insane for a Land Cruiser.

You know, 2004 BMW M3 for $117,000.

And then like a dual Dodge Ram pickup truck

for like $63,000, like that's insane.

Things are changing.

And so like not every 97 Land Cruiser

is worth $170,000,

but I can tell you that there are lots and lots

of 97 Land Cruisers that have sold for above $70,000

and multiple that have sold for six big years.

And so there is this evolution

and we alluded to it a little bit earlier,

but just to go into that more like cars

that might feel like they're just sort of used cars,

special variations of them or really rare spec

or low mile examples,

they're becoming true collectibles

and people are treating them that way

and they're paying for them that way.

And it may not be obvious.

So when you look at someone,

oh, they have a 97 Land Cruiser,

you're probably just gonna think of that as a standard SUV.

You're gonna look at that as a standard SUV

and not understand that the person who bought it actually,

like they view this as it's a passion purchase,

not as like a utility.

And the same thing goes

with some of those pickup trucks

where it might be dual rear wheels and a crew cab

and it's got the diesel engine.

So it's a rare spec

and they don't make them like that anymore, you know?

Like so it really stands out as a car to buy.

I think one of the things that's nuts right now

is they call them the old body style pickup trucks,

but these are these pickup trucks from Ford and Chevrolet

and Dodge, even from the 90s,

sort of like early to late 90s.

And those are really like a hot part of the market.

And for a lot of people,

they'd look at it and be like, old pickup truck.

And in a lot of cases,

those pickup trucks are still being used in service

for like lawn care businesses and things like that

because they're super reliable.

But the point is like that car or that truck

can go from the lawn care job to a new owner overnight

and become like a collectible vehicle.

It's pretty wild.

That's a really interesting space right now.

Yeah, I think so listeners,

if you're still doubting this,

like do the math, any vehicle 2000 and older

is now 25 years,

which is the traditional classic car definition,

even though we'll do newer cars

and like we've been talking about some newer cars

and people don't really have 90s cars.

If you've been in a, I have a 90s car or 97 Trans Am,

if you've been in the 90s car recently,

people don't have these cars

just because they think it's like a cheap car

and they're just having extra.

Like as Brian was saying, it's for fun.

Like they don't have Bluetooth.

They don't have backup cameras.

It kind of sucks without a backup camera anymore.

I can't believe I'm saying that,

but it kind of sucks without Bluetooth.

I don't have any tape players

and mine luckily has a tape player and a CD player.

It's very, very high tech.

You got high spec on that.

I know, right?

Exactly.

So yeah, you're doing yourself a disservice.

You need to quote those with Hagerty.

They're with the wrong carrier,

any 90s vehicles, pretty much as,

and now I can say,

there might be a couple out there

that maybe people are still driving daily,

but they're not.

They have an emotional attachment to them.

It's one of their passion assets.

Yeah, exactly.

That's right.

What's cool about that story too is that

it demonstrates that the year-make model,

it does matter,

but it also really matters how the vehicle's being used.

If a truck can go from being,

working a lawn care crew one day

to being somebody's treasured collector vehicle

the next day, it's the same year-make model.

It's just really about how it's viewed and how it's used.

And so that's where that,

tell me about your car's question,

really comes in handy.

Well, as Bryant said,

we could talk to you for hours,

and we would love to have you on another time,

but as we are getting close to the end of our time

that we have together today,

we'd love to just maybe fire off some rapid fire

or some fun questions for you

to close out our chat today.

I'm ready.

All right, well, the first one maybe is a softball,

but if you could tell us about a car

that's currently in your garage

or maybe your dream garage

that you feel like reflects your personality,

you know, what is the Brian Raybold car?

Oh, man, I don't, oh, wow, that's a tough one.

I wouldn't say any car I own right now reflects my personality.

The one I'm like, I have a love-hate relationship with

is I own a 1990 Mitsubishi Montero.

And I love it cause it's like understated,

so I'm kind of understated that works.

But man, it's a lot to keep that thing running.

So I like to think I'm less,

I'm lower maintenance than that.

So that's probably not a good fit.

Well, we really shouldn't probably have follow-up questions

for a rapid round,

but I have to ask,

cause there are some neighbors nearby where I live

that have two of those in their driveway.

Is there like, are they having a moment right now

or are they maybe just...

They're not having a moment

as much as I wish they would.

Everything else has had a moment.

And so the Montero has sort of been left behind.

It's this cool boxy, I say cool.

It's a boxy SUV from the 80s and 90s,

and it has kind of Range Rover vibes.

It kind of has, it's a, whatever,

a poor man's Land Cruiser.

So everything else has been priced way high

and the Mitsubishi stead vastly remains.

So that's why a lot of people get them.

They're stout, they're fun.

It's my fun kind of weekend,

like drive off on a rough road and go hiking kind of thing.

But yeah, they're old and cranky too.

Not like you at all.

Not like me at all.

My kids might disagree.

They might call me old and cranky, but yeah.

I think my question for you is,

what car is like catching your eye at Pebble Beach?

We're recording this in early August.

Pebble Beach is a couple of weeks away.

Maybe by the time it comes out,

Pebble Beach will be over.

I don't know, but is there any car

that you're seeing at Pebble Beach

at any auction houses that you're keeping your eye on?

Yeah, there are a couple.

There's a lot of Cal spiders.

So for those of you who need a mental image,

like the car that Ferris Bueller drove

is the Ferrari California spider.

So that's kind of its most famous screen moment,

but it's a super cool car, very pretty, very expensive.

And there are several of them.

I think there are five when I counted.

Well, there's four and then a 250 GT cabriolet,

which is a similar car.

So I'm really interested to watch those

and see how the market bears that many at one time,

because they're very rare

and they're all coming up right now.

The other car that really caught my eye

is there's an F40 LM that's up for sale.

So this is, the F40 has been on fire lately.

This is Ferrari's halo car from the 1990s.

Very sporty poster car.

A lot of them were made,

which is rare for a Ferrari halo car,

but this one is the LM spec, which is very rare.

And so it's kind of like the Apex F40,

which is one of the most desirable cars

from one of the most desirable brands

from one of the hottest decades.

So that should be really exciting to watch.

And then Brodero has a couple, they have a roof.

A roof has been doing really well.

So roof is a, it's a manufacturer in Germany

that takes Porsches and it brings them to the next level.

And so Porsche has been very hot for a number of years.

Roof being very rare, high performance version

has kind of like the next level.

And so that should be really good.

Brodero has been great about like sourcing these cars,

bringing them out.

They've had several kind of their various past options.

So I'm excited to see what that one does too.

Since you're a fellow Michigan alumna,

we'll not ask you to predict sales prices.

I'm gonna let you off the hook.

You're welcome.

We always predict though,

and we just settled on a number today.

So, but I can't share it yet,

but we will, if you go to insider.hackerty.com,

we'll do all the coverage.

And we always do a forecast or a prediction

for what Monterey will result in.

And then we, we check the scorecard afterwards.

So we don't, we always make sure that we report back

on how we, how our estimate was

and where we got it wrong or if we got it right.

Ooh, that was a ride.

A big thanks to our guest, Brian Raybold,

Hackerty's vice president of automotive intelligence

for giving us a deep look at the collector car market,

the past, the present and where it might be headed.

Yeah, I think we can all agree,

even though we think we might have cool jobs.

Brian has this beat.

He's got the coolest job in the building for sure.

His team is one track vehicle values, interprets the data.

Make sure Hackerty and by extension,

you have the right insights to keep your clients protected

and confident in their coverage.

And I can't believe it.

I'm Michigan alumni.

That's my favorite part of about the entire interview

was finding that out.

I seriously can't believe you didn't know that.

I mean, I'm looking at you on screen

as we're recording this

and you've got a, you know, Michigan office chair.

You breathe, you like just bleed, maze in blue.

It's just shocked that you just found that out

during this conversation.

I think like Brian said, he was scared to tell me

because now every single time I talk to him,

we're gonna bring that up, right?

So.

Right.

All right.

Let's jump into a few key takeaways

that our agent and broker listeners

can put into action right now.

Great.

I think the valuation conversations matter

literally every year.

So for the agreed value policies that we write,

knowing the true current value

of the client's vehicle is critical.

Don't let those values set unchange year after year.

Schedule that conversation annually.

Renewal time is perfect

and use our valuation tool to attract the vehicles

you have insured with us.

Hegartyagent.com, you can look at that.

I know my personal agent does this.

The conversation is fabulous.

Who doesn't wanna hear that their car went up by five grand

and the premium is like another $50 a year.

It's so inexpensive.

Just coming back from California and the wildfires,

there's a lot of E&O exposures and houses

and things like that.

This is something you can easily take care of.

We're working with lots and lots of brokers in California

to make sure their vehicles are updated.

So make sure you have the valuation conversations

and all of our data is there for you

to help you do this.

That's right.

Now kind of shifting gears to just ways

that you can uncover these opportunities

with new prospects and existing clients.

It's as simple as asking, tell me about your cars.

That is really the magic question.

Brian reminded us that extra cars,

whether you call them fun cars, weekend cars,

classic car, collector car, vintage car,

whatever you may be, it's a big sign

that you might be looking at a collector

or enthusiast vehicle.

Clients don't always call them collectors or classics,

whatever the name.

If they light up talking about it,

it probably belongs with Hegarty.

Yeah, John, absolutely.

It's a passion asset and who doesn't love talking about

what they're passionate about,

me with Michigan football, me with cars.

Brian also talked about what's happening in the market.

The market's stable, the post COVID crazy prices

are doubling overnight, have leveled out.

And that's really good news.

It means it's predictable.

There's not this big market bubble that might burst

and everyone's cars are undervalued.

The collector now is really thinking

about what that looks like from

60s and multiple cars all the way up to 90s meadas,

even to the brand new, you know, 2024 Mustangs

that are coming out, new Corvettes,

all these kind of like rare specs,

even like a lot of SUVs and trucks

like the Bronco and things like that.

So many of these newer cars,

they're with standard carriers,

they're undervalued and underinsured.

Go get them like John talked about.

If you see they have three cars and two drivers,

why do they have that extra car?

It's probably sitting there and not, you know,

not just collecting dust.

They're probably out driving it on Sundays.

So just ask them what they're doing with them.

Another thing that Brian revealed to us

and that we've seen with quoting trends here at Hagerty

is that this is not just a baby boomer hobby.

Younger buyers are very much in the game.

Younger owners and enthusiasts,

they are here for the collector and classic car scene.

We've seen millennials and Gen Z,

they're not just buying modern cars.

They're also showing interest in older muscle cars too.

And things that drive that interest are pop culture,

video games and social media.

There's a lot of new ways for folks in these generations

to get exposed to really exciting cars.

And so that's gonna influence what is collectible.

And it's really widening the definition of,

you know, quote, enthusiast car.

And then lastly, lean on us for support.

Hagerty is there for you.

We have all the tools and resources.

You do not have to be a classic car or a car expert.

We've got your back.

Take a look at the individual values

of the vehicle that you ensure with Hagerty.

Maybe there's policies you place with standard carriers

that you'd wanna take a look at.

We can do all that for you.

How protect your clients to reduce your, you know,

exposure with all of the data insights and tools

that we have available for you.

Right on.

That is gonna sum up our key takeaways

from the conversation with Brian Rabel.

Thank you, Brian.

You are the man.

Now, let's shift into this month's cars you should know.

This is the part of the show where we spotlight

some of the most quote worthy specialty insurance

worthy vehicles and downright cool cars.

Today's focus is BMW.

And John and I were laughing before the show.

Neither of us speak German.

There's no way we're gonna try to say

what BMW stands for in German.

We're not gonna impress anyone at Trivia Night, John.

All right, I don't think so either.

So just go with BMW like everyone else says.

Little history on BMW, little history lesson here.

Believe it or not, they started making airplane engines

during World War I, but then that got banned.

So they pivoted to train brakes, then motorcycles.

And finally, in the late 20s, cars.

Fast forward to the 60s and 70s, suddenly BMW

was building vehicles that are sporty,

elegant and engineered for driving pleasure

like the BMW 2002, they've never looked back.

That's right.

What a obvious evolution of a company, right?

Airplane engines to train brakes to motorcycles and cars.

That's like a path everyone takes, right?

So there are a lot of BMWs out there.

It's a mark that probably everyone listening

to this has heard of before.

So which models under the BMW brand

are hot in the collector universe right now?

Let's run through a few you should definitely know

and keep an eye out on deck pages

and in conversations with your clients.

First up, the M3.

This one's a legend.

It debuted in 1986 and ever since

has blended racetrack performance

with everyday drivability.

The 2000s era E46 M3 is particularly popular,

making up more than a third of all M3 quotes at Hackerty.

And fun fact, quote volume for M3s

has nearly doubled in just the last five years.

Yeah, I remember that car coming out was pretty sweet.

And the M3 is basically the two door version of the five series.

So that's the M5.

It launched in 84, became the best, I would say, driving sedan.

It's kind of like a stealthy car.

2000, 2003, the E39 M5 leads in popularity

and he's even seen values tick up recently.

The good news also for wagon fans,

I know there's a few of you out there.

The new M5 Touring is finally coming to North America.

That is great.

I've seen more wagons here in the U.S.

I am a wagon fan.

I don't know if I'm going to go for the new M5 Touring,

but I love that we're getting more wagon options here

in North America.

So the M3, the M5, kind of again,

the little brother of those is the three series.

It's BMW's bread and butter.

Since the mid-70s, this model has offered everything

from basic transport to performance beast.

Hackerty ensures more three series BMWs

than any other BMW model with the E30 generation

from the 80s and early 90s leading the charge.

They're modification friendly, super fun to drive.

My brother-in-law has one, very fun to drive

and increasingly collectible.

And then you have the two roadsters, the Z3 and the Z8.

The Z3 was a pretty fun car.

It's very affordable.

It competed with the Mazda Miata

and it was made famous in the GoldenEye movie

by Pierce Brosnan for James Bond.

You can still get one for under 10 grand.

It's perfect for a newer enthusiast and looks really cool.

The best $10,000 car you could possibly ever drive.

Then there's the Z8, it's big cousin.

It's got a retro style V8.

It's valued over 200,000, but it's really gorgeous.

Very limited production

and there's serious staying power with collectors.

Yeah, that's one of those cars

that catches my eye every single time.

And with the jobs that we've had at Hackerty

for these last few years for me, many years for you, Brian.

You're a little older than me.

We've seen some very cool cars.

We've had that great opportunity

and still the Z8 every time catches my eye.

Very cool car.

And just a quick note,

BMWs now make up about 4% of all Hackerty quotes.

I know that doesn't like sound like a lot,

but that's like one out of every 25 quotes is a BMW.

And those quotes tend to come from Gen X

and younger enthusiasts.

That's those born in the mid-60s and later.

So it's a strong signal that BMW passion isn't fading.

It's evolving.

So if your clients are coming to you with BMWs,

whether they're M-Batched, Turbocharged, Clownshoot

or Concord Ready,

remember that Hackerty has the data, tools

and coverage they need.

The bottom line, these cars are everywhere

with the right questions you uncover opportunities

to better protect your clients and grow your book.

And remember, it's not just about a policy.

It's about helping clients connect with their passion

and enjoy the cars they love knowing they're covered.

This type of relationship between agent and insured

really helps drive satisfaction and referrals.

Yeah, John, couldn't have said any better.

Thanks again to Brian for joining us.

We'll have links to tools and resources

we mentioned today, show notes and spoiler alert.

John, do we have a way

that people can submit questions to us?

That's right.

You can now reach us at theacceleratorpodcastathackerty.com.

I'll just say that one more time,

theacceleratorpodcastathackerty.com.

Love to hear what you guys are thinking.

Send us your questions, send us your comments,

send us life advice, send us whatever you think.

We'll love to dive into some of these topics

and incorporate them into our next shows.

That's gonna bring us to the end.

That's it for this episode of The Accelerator.

So until next time.

Let's drive together.

Market Stability, Car Values, and the Growing Influence of Younger Enthusiasts with Brian Rabold

Mazda Miatas

Ferrari 250

Toyota Land Cruiser

Land Rover Range Rover

Ferrari F40

Ford Mustang

Chevrolet Corvette

Ford Bronco

BMW M3

BMW E46

BMW M5

BMW E39

BMW Z3

Alpina Z8

About this episode

Original notes