The Lamborghini Gallardo is a high-performance supercar made by Lamborghini. It’s famous for its powerful V10 engine and for being a “real” Lamborghini that many people can still afford compared to the brand’s most extreme models.
The Maserati GranTurismo is a luxury two-door coupe. It’s built for smooth, comfortable driving while still having strong performance. The podcast mentions it as part of a collection of different high-end cars.
The McLaren 720S is a supercar from McLaren that’s designed to be fast and agile. It uses a powerful engine and a lightweight design to make it feel very responsive when you drive it.
A “lottery ticket” car is basically a gamble. It could make you a lot of money, but it could also lose value depending on the market and the car’s condition.
This is about the economics of car builds and resale—how much money you can lose or make after investing in a vehicle. It highlights that even successful builds can end up with losses due to depreciation, repair costs, and shifting buyer demand.
This is essentially the opposite of car flipping: instead of buying cars as an investment to profit from resale, the speaker buys for personal enjoyment and retention. That changes how they evaluate condition, modifications, and long-term costs.
They mean making car videos can help in two ways at once. You get to enjoy the cars, and you also grow an audience (which can make the hobby more sustainable).
“Competition” here likely refers to racing or track events where a car is used and possibly sold after being campaigned. In car culture, competition use can strongly influence maintenance needs, wear items, and how a car is valued.
Concept
lost 200,000
The speaker is framing a large financial loss as not changing their overall position—suggesting they’re treating cars as a hobby with acceptable downside. This is a common collector mindset: the “cost” is part of the experience, not just a spreadsheet outcome.
They’re saying the engine was rebuilt from the inside out. That can make the car feel more reliable again and can be a selling point when you go to resell.
“Crash damaged” means the car was hurt in an accident. Even if it’s expensive to fix, some people still buy these cars because the model is rare and they think they can sell it later for a profit.
They’re talking about how YouTube makes money—ads and sponsors—and how that money can be used to buy cars. It’s basically “make content, get paid, then reinvest into the cars.”
They’re talking about buying cars like they’re investments. Instead of seeing the car as something you spend money on, they see it as something you might sell later for money.
AdSense is the advertising program that pays creators based on ad impressions and clicks shown on their content. In this segment, it’s described as part of how earnings scale with video length and how often ads appear.
Sponsorships are when a company pays a creator to mention or promote them. The price usually depends on how many people watch and who those viewers are.
They mention F1 broadcasts to make the point that sports TV can have very expensive ad slots. The idea is that online creators can still get good ad money even with different formats.
Concept
Creator-owned brands vs sponsored promotions
Instead of only making money from companies paying to advertise, the creator starts selling their own products. That way they keep more of the profit and aren’t dependent on sponsors.
An agency is a middleman that helps creators get paid for promotions. They may tell you what you should charge based on how many people watch your videos.
Concept
ad revenue vs sponsorship
The host contrasts ad revenue with sponsorship-heavy monetization. Ad revenue can provide more independence because it’s tied to views and audience engagement rather than a sponsor paying for the content.
Carvertical is a service that looks up a car’s history using records. The host is saying they’ve partnered with Carvertical long enough that the process is smooth and they don’t have to get every video approved.
If a car is repossessed, you might not know much about how it was cared for. A history report can help fill in gaps when the seller can’t provide details.
FCA is the UK’s financial regulator. In this context, it’s the authority behind the announcement that led to people checking whether they can claim refunds on car finance.
They’re talking about checking whether some car finance deals in the UK may have been handled incorrectly. If they find you’re eligible, you may be able to claim money back.
Refund Club is a service that helps you figure out if you might be able to get money back from certain car finance deals. If your case looks promising, they handle the next steps for you.
Concept
doesn't work
“Doesn’t work” can mean the car won’t start, won’t drive, or has warning lights that stop it from behaving normally. With newer cars, the problem could be small or could be something deeper, so you usually have to diagnose it.
The BMW i8 is a hybrid sports car that uses both electricity and a gas engine. If something goes wrong, it can stop working properly because it depends on more than one power system.
“Rebuild it” usually means you take a car that’s not working and fix it up until it runs again. People do it as a hobby and to learn, and it can be really satisfying.
“Modified cars” refers to vehicles that have been changed from factory configuration—often for appearance, performance, or personalization. The transcript frames the audience starting as a niche of people who like tinkering with modified cars, then expanding into mainstream motorsport interest.
Adrian Newey is a legendary Formula 1 race car designer known for shaping multiple championship-winning cars. Bringing him up in the context of “fix this vibration problem” highlights how technical issues in racing cars can be serious and require expert-level engineering.
A vibration problem is when the car shakes or buzzes more than it should. It can come from things like tires, wheels, or parts that don’t spin smoothly, and it’s important because it can make the car harder to control and can wear parts out faster.
Term
BMX plates
“BMX plates” likely refers to number plates or plate designs themed around BMX riding. While not a car part, it’s a personal branding detail that explains how the creator’s interests influenced the way they presented their vehicles publicly.
House flipping is when someone buys a house, fixes it up, and tries to sell it for more money. If taxes and costs are too high, the profit can disappear.
Capital gains tax is what you may owe when you sell something for more than you paid for it. If you’re trying to make money by buying and selling houses quickly, this tax can cut into your profit.
Refinancing means you swap your current home loan for a new loan. Sometimes it lets you take out some of the home’s value as cash, which can help you buy the next place.
Equity is how much of the house you own outright. If the house becomes worth more (or you pay down the loan), you may be able to borrow against that extra value.
Buy-to-let means buying a property to rent it out to tenants. If the rental market or loan costs change, it can become much harder to make good money from it.
Commercial/retail investing means renting to businesses or shops instead of families living there. Some investors switch strategies when residential rentals don’t pay as well anymore.
They mean the moment you stop playing it safe and commit to your dream full-time. It’s scary because you might lose steady pay, but it can be worth it if you truly enjoy what you’re doing.
“Making a bit out of the cars” suggests monetizing car projects—often through flipping, detailing, or building/upgrading cars for resale or content. It’s a common pathway in the enthusiast world: buy a car, improve it, and either sell it or use it to grow an audience.
They’re saying YouTube became the reason they could make money from cars. Instead of just working on cars for fun, they started sharing it and earning from views and sponsorships.
Term
chopping the spring straight part in the exhaust
He’s talking about cutting and modifying part of the exhaust. People do this to change how loud the car sounds or how it breathes, but it can also cause issues if it’s not done correctly.
The Bentley Continental GT is a luxury grand tourer—basically a high-end, fast, comfortable car meant for long drives. He bought one that had crash damage, then fixed it up and used the process for YouTube.
Finance companies are the businesses that lend you money to buy something. They decide whether they’ll approve the loan and what terms you get based on the car and its value.
Refinancing is when you swap your current loan for a new loan. The goal is usually to change the monthly payment or interest rate, but with cars—especially repaired wrecks—lenders may not treat the car as valuable collateral.
They’re saying borrowing money can be smarter when the thing you buy is likely to go up in value. With cars, that only works if the specific car stays desirable and in good condition.
Concept
YouTube changed his life
They’re saying YouTube completely changed their life. Instead of doing videos just to earn money, it became something they wanted to do and it opened up new opportunities.
They’re basically saying they don’t like owing money every month. If your monthly bills are manageable, you can make better choices instead of feeling trapped.
They’re talking about why some people don’t want to watch supercar content. The host says that even if you think you’ll never own one, things can change fast.
Concept
mindset of never going to own it
They’re describing a mental habit where you tell yourself you’ll never be able to do something. If you assume you can’t, you don’t take the steps that make it possible.
Concept
trading
They’re talking about trading as a way people make money. The point is that some people think it’s a scam, but others do it legitimately.
Social proof means people decide something is real or trustworthy because other people seem to believe it or because there’s evidence. In this story, the host says real actions help convince people.
Concept
forgazy
“Forgazy” is slang for “fake” or “not real.” Here, the host is saying people thought the person was pretending or scamming until they saw signs it was genuine.
The BMW M3 is a sporty BMW that enthusiasts usually consider a dream car. The story is basically that someone is treating it in a way that most people would never do.
They’re basically comparing two different lifestyles. One is described as very connected and high-end, and the other is described as more car-culture and chaotic.
Drifting is when a driver makes the car’s back end slide sideways on purpose while still steering. It’s a flashy driving style people associate with car culture.
A road trip is when you take a longer drive for fun, not just to get somewhere. The point here is that car people use road trips to enjoy the car in real life, with scenery and adventures.
The Alfa Romeo Stelvio is a compact SUV, meaning it’s taller and more practical than a sports car. It’s built to drive more like a sporty car, especially on twisty roads. The podcast mentions it while talking about driving up Stelvio Pass.
The Aston Martin DBX is a luxury SUV from Aston Martin. It’s meant to be comfortable and capable, but still feels like an “Aston” rather than a typical family SUV.
A Range Rover is a luxury SUV that’s designed for both comfort and tougher roads. Using one in the Sahara implies they were traveling far and wanted something capable and comfortable.
The Porsche 911 is a sports car made by Porsche. It’s known for being fast and fun to drive, and it has been around for many years. The podcast mentions it in the context of driving and filming experiences.
Rivets are permanent mechanical fasteners used to join metal parts by deforming the material to lock it in place. The host describes drilling out rivets, which implies disassembly or modification work—something that matters for restoration, fabrication, or teardown-style filming.
Mallory Park is a racing track in the UK. If cars are stored or merch is sold around it, that usually means the whole setup is connected to track events.
This is a BMW 6 Series from the E24 generation, the “635 CSi.” It’s an older classic BMW coupe that people restore because it’s a well-known model and parts can be found if you plan ahead.
They mention a local restoration shop in Yorkshire where they left a car to be worked on. It’s a reminder that serious projects often go to specialists, not regular mechanics.
They mention a Mercedes C63, which is the sporty, high-performance version of the C-Class. People like it because it’s fast and feels special to drive.
They’re talking about a Ferrari F430. It’s a mid-engine Ferrari, and in this case they specifically mention it being a manual, which many enthusiasts prefer.
They’re almost certainly talking about the Lamborghini Urus. It’s Lamborghini’s SUV—still sporty and fast, but easier to live with than a low supercar.
The Volkswagen Transporter Kombi (T6) is a van that can carry people and gear. It’s popular because it’s practical and can be set up for different uses. The podcast brings it up as one of the cars in the conversation.
They’re basically saying that if a car is hard to repair, you end up not wanting to drive it. Real ownership is about how often it’s dependable, not just how fast it is.
They’re talking about a Porsche 911 GT3 from the 992 generation. It’s the more track-oriented version of the 911, built for serious driving rather than just cruising.
Concept
Ruby Stone paint/trim reference
They mention “ruby stone,” which sounds like a specific paint or color option. Special colors can matter a lot for how desirable a car is later.
Car
Lamborghini SVJ
They mention a Lamborghini SVJ, which is a special, more hardcore version of the Aventador. It’s the kind of Lamborghini people buy for track-style performance and extreme looks.
The Defender is a tough-looking Land Rover that’s known for off-road ability. People like it because it can handle rough roads, but it can still be comfortable.
The Ferrari 296 GTB is a high-end Ferrari supercar. It uses a hybrid setup, which helps it feel very fast while still being more modern than older purely gas-only designs.
The G-Class is a luxury SUV from Mercedes-Benz. It’s known for its tough, off-road style and for being comfortable inside. The podcast mentions it as one of the vehicles being talked about.
The Bugatti Veyron is one of the most famous hypercars ever made. It’s known for being unbelievably fast and for representing the peak of a certain era of supercar engineering.
The hosts are describing how content scheduling affects viewer understanding and engagement—especially when multiple cars are in production at once. In practice, release cadence matters because viewers need a clear sequence to follow what’s been covered and what’s coming next.
Sometimes the car can’t be finished on time because parts arrive late. When that happens, they have to switch to filming a different car so they can still post regularly.
Concept
being a YouTuber is you should just create your own thing
They’re saying the best approach on YouTube is to make your own content and tell your story your own way. In car videos, editing is a big part of how people follow the build and trust what they’re seeing.
Brand
Mark McCann
Mark McCann is mentioned as someone the host gets along with. In the car YouTube world, that kind of relationship can make it easier to collaborate and share information about builds.
Brand
Freddie over in America
They mention a person named Freddie in America. It sounds like they’re talking about friendships/connections in the car community that help them keep in touch.
Brand
Tava Tavares
Tava Tavares is another person they say they get along with. In car YouTube, having good relationships with other creators can make it easier to connect and work together.
Company
Rebus cars
“Rebus cars” sounds like a car business or channel they work with. The host is basically saying they have a friendly relationship, which can help with getting cars and talking about builds.
Track experience days are events where cars are driven aggressively in a controlled environment, often repeatedly by different drivers. That kind of use can lead to accelerated wear, heat-related stress, and higher odds of mechanical issues compared with normal street driving.
They say the engine had a “rattling chain,” meaning something inside the engine was making noise. That can be a warning sign that the chain or its tensioner isn’t in good shape and should be checked quickly.
A broken speedometer/cluster is mentioned as part of why the car’s mileage was unknown. When the speedometer isn’t working, it can also be a sign of broader instrument-cluster or sensor issues that should be diagnosed before buying or trusting the car’s history.
They’re talking about organized events where people pay to drive cars on a race track. The story explains how, when a car breaks, it can sit for a long time and become a project.
They’re describing an engine rebuild—taking the engine apart, fixing what’s wrong, and putting it back together so it runs again. It’s a big job, and they emphasize they’d never done it before.
The Lamborghini Huracan is a high-performance supercar. It’s designed to be very fast and exciting to drive, with the engine placed in the middle of the car. The podcast mentions it because people are interested in driving it.
A V12 means the car has 12 cylinders arranged in two rows. It’s a big, high-performance engine layout, and rebuilding one is usually more work than smaller engines.
They’re saying the car uses a manual gearbox, where you choose gears yourself. That usually makes the driving feel more connected, but it also means there are more parts that must be set up correctly if the car is being rebuilt.
They were told the car was complete, but it wasn’t—there were lots of missing parts. That matters because rebuilding or restoring a car becomes much harder and more expensive when key pieces aren’t there.
They describe testing the car via a road trip after the initial start-up. That’s a common real-world validation step after repairs or a build—driving under load and at speed can reveal issues that don’t show up during short bench tests. It also helps confirm reliability and that everything is assembled correctly.
They mention that parts for the car were difficult to source, and that it’s even harder now. For rare or older supercars, supply can be limited and lead times long, which affects project timelines and costs. It also influences how restorations are planned—sometimes you wait on backordered components before you can proceed.
They’re describing a major engine reassembly step: reinstalling the cylinder heads. Heads are part of the engine that help control combustion, so getting them back correctly matters a lot. It’s the kind of job that can take time and careful work.
Concept
retention thing
The host discusses “retention” and how viewers want to see the whole car built in one video. This reflects modern creator strategy: shorter attention spans and algorithm-driven performance push creators toward tighter, faster, more complete episodes.
They’re saying the problems aren’t broken parts you can easily swap. Instead, the car’s electronics and computer systems are acting up, which can be harder to diagnose without the right equipment.
Concept
hypercar journey is not finished
They’re describing their hypercar content as an ongoing “journey,” not something they’re done with after one video. It’s basically a continuing plan to keep featuring more extreme cars.
Car
Bugatti
They mention a Bugatti because it’s one of the rare, high-end hypercars they’re excited to feature. Cars like this are built with very advanced systems, so working on them usually takes specialized knowledge and equipment.
They’re saying the biggest thing on YouTube is telling a good story. For car videos, that means viewers stay interested because it feels like a journey, not just random clips.
The Volkswagen Golf is a compact car that’s meant for everyday driving. Some versions, like the GTI, are tuned to feel quicker and more sporty. The podcast talks about it in terms of how fast it feels in real driving.
The transcript references an “RS 3” as the faster Audi option compared with the RS 2 (mentioned right after). The host’s point is that the RS 3 will be “quick,” but still not necessarily as slow as the conversation’s joking tone suggests.
The host says you “don’t have to lift” when cornering in a Porsche 911 GT3 RS, which is a driving-physics idea tied to grip and balance. With enough traction and downforce, the car can hold speed through a corner without easing off the throttle.
They’re talking about the Porsche 911 GT3 RS, a track-focused Porsche. The big idea is that it grips so hard you can carry a lot of speed into corners, and when it does lose grip, it can be a serious crash.
They’re talking about how well the tires stick to the road. More grip means you can go faster through corners, and it can feel almost like a race car—until the tires finally run out of traction.
Term
Mantai kit
A “Mantai kit” is an aftermarket upgrade package for a Porsche track car. The idea is to improve performance (like aero and cooling) so the car can go faster on track. They’re using it to see whether the upgrades can close the gap to quicker drivers.
Term
0.1 second
In racing, “a tenth of a second” is a big deal even though it sounds tiny. It usually means one car is just a bit better at staying fast through corners—like braking later or getting out of turns with more grip.
Concept
Lap time vs driver confidence
They’re talking about how fast you go isn’t only about the car—it’s also about how confident you feel driving it. A car that feels stable and predictable lets you push harder, which can translate into better lap times.
“Widow maker” is a nickname people use for the Porsche 911 GT2 RS because it’s so powerful that it can be easy to get into trouble. If you push the throttle at the wrong moment, the car can lose traction and feel scary.
Turbocharging uses exhaust gases to spin a turbine that helps the engine make more power. The hosts are saying that this extra power—especially to the rear wheels—helps explain why the GT2 RS feels so aggressive.
Concept
Hard work beats talent
It’s a saying that practice and effort matter more than just being naturally gifted. In driving terms, it means getting better through repetition—like learning the track and improving your technique.
They’re saying they don’t make unlimited merch. They make a small batch, sell it, and then stop—so people feel like they might miss out and want it more.
They compare merch drops to cars and watches by saying that once items are “numbered,” people want them. Numbering typically implies a limited production run or collectible status, which can increase perceived value and desirability.
Tom Hartley Cars is a company that sells expensive, high-performance cars in the UK. They’re brought up because the episode is talking about what makes certain cars “worth it” and how people actually buy them.
The Porsche Panamera Turbo S is a fast, luxury Porsche sedan. The host is saying they ended up liking it more than they expected because they’ve spent time with it.
The Mercedes-Benz G-Wagon is a luxury SUV with a tough, iconic look. The speaker is saying it doesn’t feel as comfortable or as quick as some other options, even though it’s still a luxury car.
Car
Lamborghini Murciélago
The Lamborghini Murciélago is a famous Lamborghini supercar. The host wants it in their dream lineup because they value the hands-on, manual-shifter driving feel.
A manual shifter means you change gears yourself using a stick and usually a clutch pedal. The speaker likes it because it feels more connected and fun to drive.
The host argues that waiting for a crash-damaged car is unlikely to be a good strategy because of how many were made and how low the mileage is on surviving examples. This is a “collectibility” concept: limited numbers plus low miles can keep values high even when cars are old.
They’re talking about what you do if you wreck a very expensive supercar. Instead of normal body-shop repairs, the idea is that Pagani handles it, and the cost can be so high that it changes what version the car ends up being.
Term
M69
M69 is a road in the UK. They’re using it as the setting for a crash story involving a supercar.
Rear-wheel drive means the power goes to the back wheels. The speaker is saying that this kind of setup can feel exciting, and they’re comparing it to other systems that might change how the car behaves.
Four-wheel steering lets the back wheels turn too, not just the front wheels. That can make a car feel more stable or easier to maneuver, so the speaker is noting the car lacks that feature.
They’re talking about the Geneva Motor Show, which is a big car event where brands reveal new supercars and special versions. The point is that Pagani showed off a new Huayra variant there.
It means they’re the kind of people who actually work on cars themselves. “Spanners” are tools you use to tighten bolts, so it’s about hands-on car knowledge.
He’s describing fixing up cars from the ground up—repairing parts and putting everything back together. He’s saying he makes money doing that while still enjoying it.
LIVE
I genuinely feel like I've found something that I was meant to do.
You influence so many people.
Tell me what you're going to do with my Armstrong.
But it's like a saying now.
Everything started from riding my bike and messing around with cars, that was literally
it.
And the hardest car you've ever worked on, definitely going back to f***ing.
It's a beast.
What's your collection now?
Lamborghini Gallardo, Maserati Gran Turismo, McLaren 720S, 4x8 Spider, Gauze was cool
That car is unreal.
What's next?
Huh, that's a lottery ticket.
They're absolutely lethal.
I do have all the same.
I know you have all the same.
The most you've lost and the most you've made on a car.
So what is the most you've lost and the most you've made on a car from the build side?
Well, the cars, the loss definitely revolved so.
And roughly what was that?
That would have been, I think we were £400,000, so I probably would have had £200,000.
So I would have lost on the, how does that feel?
On the car.
Do you know, you win some and you do some.
Bollocks.
Bollocks.
I bet in there you know, you win some, you lose some.
Do you know, I didn't buy the cars to make money through selling them.
Well, I want to come to the other bits in a minute.
I just want to talk about the cars first because you've got that win-win of the content and
everything else.
You can't lose, can you?
It's weird.
I see so many people that I want to buy this because yeah, this is going to go all
button.
But they don't have a channel like you do.
Yeah, it's so different for me because I've always bought, the cars has always been a thing
on the side for me, like even from when I was working a nine to five job and then working
in the restaurant in the evening, I just tinkered with cars in the afternoon and it
was just like, yeah, I aspired to have a nice car, but I didn't seem myself getting a nice
car through buying and fixing up a car and then going on to the next one and the next
one.
So I've never really had that kind of like money attachment to it in a way.
So and all of the cars I buy, I buy because generally I like them and I want to keep them
myself.
So a lot of them I don't actually sell like the viewers will see that most of the cars
are bought I've ever kept or they've gone on the competition or something along those
lines.
So it's, yeah, I don't, I'm not as good to be it because I'm still, even if that car's
gone and I've lost 200,000, I'm still in the position I'm in today and like I can work
on the cars the next day, I can still go out and buy another car and I can, I can still
carry on doing my day to day life.
It's not hurt, it doesn't hurt me enough to go, okay, we've had it, we're closing doors,
you're sacked, you're sacked and everything like that.
I've just, I've got to take away from that attachment.
Obviously, I can't lose 200,000 on every single car I own else.
We will be closing the doors for, but...
Well, I mean, we wouldn't be here.
Yeah, that's it.
That's it.
But yeah.
What's the most you've made on a car?
It, again, I don't really, I don't really sell them.
So like, I...
Okay, but like maybe what you bought it out and what you think the sale price is.
I think, I think as a lot of cars that I bought, which I think I can't lose on, like the,
the Mercilago was 100,000 pounds, like, and...
All in.
Yeah, 100,000 pounds all in.
I've spent around 50 to 60,000 pounds on it and it's not registered as damaged.
It's got a full rebuild engine, like it had the interior done.
I love it.
Like there's, there's, that's never going to go down.
It's a manual emergency.
If it drops below 100,000 pounds, I'll eat my shoe, like it's not going to, it's not
going to happen.
This, I don't think I can lose on this, the SVJ, that was 230,000 pounds.
And again, it's, it's crash damaged, but there's, it's only a handful of them made.
You know, in like 10 years, I don't think it can go below them.
Like these are all, the beauty about what I'm doing is I earn, I earn the money through
the ad revenue and the sponsorship and that's where, that's where my money's earned.
And then with the cars, they're, they've become an asset.
It costs my money to make the videos.
The money it's cost me to make the videos are going into a car, which at the end is
an asset and I get to keep.
And if I want to sell them at the end, I can, but the way I see it is, all right, if I pack
YouTube in when I'm 60 or 70 years old, say, I can sell all the cars and I can live very
happy on a beach somewhere doing whatever.
Like I've got the cars, as my sort of saying, yeah, yeah, yeah.
Do repairing jet skis and doing lights, surf tours.
That's it.
Watch when all the boats go by.
It's going to crash.
They don't crash.
Yeah.
It's, it's, it's amazing, but it's such a rare position because my relationship with
the cars and everything is so different to anybody else's because it's such a completely
different situation to anybody else because of the YouTube stuff.
And then like your channel, what kind of money does a YouTube channel like yours make?
Like maybe per video and then do you get the ad and then the sponsor revenue on top?
How does it work?
So you get like everything's based on ads.
So like you'll have like ads, you have like your ad sense, which is if you post like
an hour long video, you get paid per like if an advert pops up and you get the skippable
ads and it's really dependent on what you're posting and the topic that you're posting.
So we, because we're posting on cars and supercars, the ad revenue is quite high for that as opposed
to like kids programs because kids who are watching kids stuff are going to be promoted
kids, kids adverts, which are generally cheaper, but when for someone watching one of my videos
or one of your videos is going to be their audience, this audience is going to be shown
maybe something expensive like a car or watch.
But also a kid is not going to be able to go and buy what's on the ad.
Exactly. Yeah. Exactly. I don't, the, and then on top of that, then you have the sponsorship
and the sponsorships, I think generally are really cheap because what is it?
It's a Super Bowl. How much is a Super Bowl to it's, it's like a million, a million.
What is it? A million every 10 seconds for an advert? I think it is.
Yeah. Like it's, it's stupid. And they, what, I think their viewing figures was like seven million
or something like that. The video or it was, it was a lot of views, but the amount of money
that they charge for ads is insane. Whereas for say we'll get five to 10 million views per video,
which I was in less than a hundred thousand pounds for a 60 second ad in, in that video,
which sounds expensive when you're like in the region, okay, like 50, 60, 70 thousand pounds
or whatever for that type of advertisement. But when you look at TV and when you're looking at
like sky sports and in between the F1 or even on F1 stuff, I think it's so reasonable.
Like it's crazy, but it is getting to the point. We've seen it with other creators where
when we're doing the amount of views now, we think it's worth so much. Like Matt would,
Matt does a lot of the pricing and the, and the sponsorship and everything. I'll just
generally make the videos, but when he's doing all of that stuff, he thinks now
that it's the money that we're trying to charge, they can't afford it. The brands,
the brands can't afford to pay that. They don't have the budget to do it. They have like an
allowance each month to go, well, we want to spend this much on creators. And unless it's a finance
deal, say like a revenue or like a gambling thing or a crypto thing, which I don't really want to
kind of put into my video because I feel like it spoils it. It's completely off topic and nothing
to do with it. They're not going to pay, they're not going to pay the money. So that's where we've
sort of adventuring off and say like, right, we need to build our own brands because if we
can advertise our own brands, then it's worth it to us. It couldn't cost us anything while we're
doing it ourselves. If we're advertising somebody else's shoes, why don't we just go make our own
shoes because we know the return they get on that stuff because they keep coming back.
So you've gone from ads to sponsorship to now you're promoting your own products?
Yeah, because we're forced to because it gets to the point where no one could sponsor us anymore
because it'll get to the point because they can't afford it. They can't pay for what we
generally think it's worth. It's worth a lot more. Of course, I mean, that's a lot of views you
get. Yeah, they know it's worth it. The brands know it's worth it because they get that return,
but they can't go to their bosses and go, he's asking for this one or we don't have the budget
for it. So if they don't have the budget for it and we know how much it brings in for them,
why are we not doing it ourselves? So that's the only way we're about to do it.
It looks like we got in this game just at the wrong time.
When I first got into it, I didn't know any YouTube friends are out and I was having people
ring me up and they're, oh, how much to sponsor a 60 second ad? Oh, give me 50 quid. I was getting
about 100,000 views a video and I was charging 50 quid. And then I had an agency ring me saying,
100,000 views you should be charging at least 2000 pounds for that. And then I'm like,
what to quit? I was working. I was getting paid two grand for the whole entire month at work.
Like what two grand for 60 seconds, you're nuts. And then I did it. And then they give you the
feedback that they've got and how many people like signed up. I was doing square space has to
start with, you know, like a website, create a thing. And then they see how many show not this
in the value that customer they come back this army for like 12 months. I'm like, well, if it's
two grand a month, and they were doing two videos a month, and then they're signing me for 12 months,
they must be getting a good deal. Because then the next year they come back, and you can charge
them double that. And then it escalates more and more. It's like, it sounds expensive for a lot
of people for such a small amount of ad in a video, which I, I even I thought at the time,
that's crazy, but it's open my eyes up so much to it, because it makes people so much, it makes
people so much money. And if it's the right product, and it fits in well, there's no harm in
advertising a product as long as it's an ethical, ethical products like so.
And there'll be some products you advertise that you actually use or you stand by?
Yeah, that's that's generally how it's we're at the beauty now with that. The ad revenue
really allows me to do what I want to do. And I don't have to rely on sponsorship.
Whereas there's a lot of other channels which are sponsorship, sponsorship heavy. So they earn
the money for sponsorship. The ad revenues, just an extra thing. And everyone we speak to is all
different. Like some people make the most out of the merchandise and the merchandise is their main
income. Some people make the money out of something else. Everyone's so different for us
because of user so high, and the length of the video ad revenue is really good. I can pick and
choose the sponsors I want. I want to choose people, the two sponsors we work with on the main
channel at the minute are like Why Food, which is that massive creator stuff behind there.
It's like a meal replacement drink, like and then Carvertical and Carvertical is the
we've just done a deal. Yeah, we've just done a deal with Carvertical.
Yeah, and they check the cars out the mint lads. I don't have to get my videos approved
because I've worked with them for so long. And it clearly works because they come back
every year and we've done it. It's so easy and it works and I generally just use it without even,
I don't even have to make it feel like an ad. I got this car. I'm like,
well, I don't know the history because I bought it from a repossession
company. How am I going to find any history about Carvertical? It's so easy that that's why I can
put it in the video so well. So that's why I enjoy taking on those sponsors. But it's easy for me to
also go, you know what, I'm going to take hundreds of thousands of pounds off a gambling
company to promote in there, but it just doesn't feel right for me to do that. I don't necessarily
need the money to do it. So I would never do that. I prefer prioritizing the videos over
making the money. It's never really been about I want to make gazillions and gazillions of pounds
everything started from I want to make enough money so I can do what I want in my spare time and
that was riding my bike and messing around with cars. That was literally it. So yes,
it's always stayed the same apart from I can't really ride my bike much more.
And you've got more money. Yeah, yeah, yeah. That's it. That's it.
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I have a few staff, not a massive team, but the team that I have, they love cars and they love
valetors, photographers, drivers, that kind of stuff. And you influence so many people,
like you probably know you do, but I don't think from an outsider looking in that you really know
how much you influence people. And you motivate people. I've got my photographer,
videographer, really, really good guy and he'll go and he'll buy something that doesn't work.
He just recently bought a BMW i8 and it doesn't work and he is like, you know,
I'm doing a Matt Armstrong. It's like a saying now. I said to Mark McCann the other day when he
bought the big gatti, I'm like, what are you going to do with Matt Armstrong?
It's unbelievable. I don't see it much in real life because genuinely all I do is go from my house
to the unit to the house of the unit to then to America to do the same from there. I don't
see much impact, I don't get out that much. So we only see things on the screen. Is that a choice or
just because you're so busy now? Just choice. I just enjoy it. Do you know if I weren't getting
paid for it, I'd be doing it anyway. I'd be doing it on my driveway. I don't know. It's a weird
thing in my brain. I'll say to the lads, I'm not going to be able to sleep tonight because I don't
know why this isn't going into gear and I'll sit up most of the night thinking this. I watched
about 15 episodes of a lad messing around with a big gatti the other night to look at all different
things, what he's doing, zooming into the photos because it's just like embedded into me for doing
that. But I think that's why I've got to wear an accent and just focus that much on it and nothing
else. But it is amazing to see how many people, whether it's been inspired to go and buy a car
and rebuild it or even just like quitting their job to do something that they enjoy doing. I think
that's something that I like to push more on people. Not everyone can go and quit the job
and work for themselves. It's not for everyone. There's so many people out there that need a boss
to work for and they work better that way. But then there's a lot of people who are really skilled
enough to go and do something themselves and they hate what they do. Why are you doing it?
Just what's the worst that's going to happen? I know people have commitments and this that
and the other, but I hear so many stories of I've quit my job and I'm going to go do carpentry
full-time because of you. It's nothing to do with cars, but they just watch me. They've seen my journey
and it's inspired them to go and do that. And I think that's mint. That's wicked. Because I had
the same thing. I was watching on YouTube and I see people quitting their jobs and doing this and
doing that and it's inspired me to do it. So the fact that so many other people are... You do inspire
a lot of people. Yeah, it's mint. And obviously I'm in the industry. Yeah. So I hear and see it a
lot. It's crazy how the type of people that watch it, the type of people that watch what we're doing
because it started off just like a small niche of like lads who like messing around, modified cars
and then it's kind of grown then to like now there's like the president of the FIA, Mohammed
Ben Salim, ringing me the other night was on the phone to have like half an hour he's watching my
video he's like he's telling me this telling me that and I'm like he's just finished an F1 race
and then he's watching my video like what the hell like how the hell is he watching and then the
lads are it's crazy how many different people are watching it and that's some real but the more
I think about it the worse it gets for me because I would just edit it finish it on a Sunday at five
o'clock and post it the next hour and like all these millions of people are seeing it and we could
say anything like we could say anything so that's a scary thing so try not to think about it too much
but it is why. You'll have Adrian Newey on the phone to you soon. How do we fix this vibration problem?
That's the thing as well we don't know. Fernando is pissed man. Yeah it's crazy it's crazy amount
of people watching it but it's unreal I love it like I wouldn't change it for I genuinely feel like
I found summit that I was like meant to do like if you knew like the full story of everything
that I've done in my life you know that this job is not perfect for me I don't. Does that mean you've
had other things you've tried that were you was a nightmare for you? Yeah I did like you know this
is a perfect mixture of things like I was working I wanted to do houses that's the only way I could
see I never got like a uni degree or like qualifications in this that and the other and I thought
how can I make like good money and continue doing what I want like I'm like I wanted BMX riding
that's why all the plates I got like BMX plates on them so that's why we did but there was no money
in BMX you can't make millions of BMX so how can I make millions so I can rob my BMX and the only
way I could see that you could do that without qualifications we're buying houses and stuff so
my dad was doing it and I thought well if I save up enough money at my normal job and then go work
in the evening to save up money there I'm going to buy my first house I'm going to renovate the house
and then I'm going to refinance it I'm going to rent it out then I'm going to go on to my next one
and I did start doing that you didn't flip on yeah I still got them now that's good yeah I think
we've got five houses now or four or five houses now right and because most people flip on yeah
after the tax and everything else and you say it becomes not worth it yeah and then that money's
gone in a few months again I was just learning all through YouTube of like I was going to flip it
my dad was flipping on but then you see the capital gains tax on the arm and it just becomes not worth
it but then I learned about the refinancing of like I bought a house for a hundred it was worth
140 then I'd refinance it on a mortgage I'd take that money out and that money was a deposit for
the next house and I was renting that house in the meantime I'd go and buy another house I'd do
then it was a chain and at that time you could earn money for the rentals now it's changing I don't
even know how anyone can earn money through rentals or anything at the minute unless it's like holiday
lets or things like that I don't know too much about it now I don't do much research into it but
I know I don't make nothing on the on the houses anymore. No the buy to let's got harder
it's more like commercial and retail now and converting those which is probably what I would
have got into if that was the case because I was always trying to find a way to do it but
I never loved doing it but I loved earning money from it so I could go and do what I love doing
and then I like being on camera and filming stuff messing around with my bike and I was always messing
around with cars and then like everything's kind of jumbled up into one now I can mess around with
a car be on camera be creative by editing a video and putting it out online and earn money for it
and the money I'm earning for it is like okay this is what I would have spent to do the fun
stuff in my free time but the fun stuff in my free time is the stuff that earns me money so
it's just a it's a cycle of like how can I lose doing that I can't yeah what what did they say
if you do something you love you'll never work another day in your life yeah yeah it's true
it is true so why is everyone not trying to do that I think it's because they haven't found their
thing yet yeah I think it's right I haven't got the courage to walk away from that thing exactly
and it's hard to take the leap if you've got responsibilities and children and a family and
you've got a steady income coming in to cut that off and take the leap like that's it's that's a
big decision that's exactly I think that's a lot of people weigh up the risk to how are we when
you got into this it was what when when you just got into doing the cars up and making a bit out
of it well the the whole youtube thing and everything was six years ago but then like
actually messing around with cars since I was 17 I was messing around with the cars as soon as I
got my first car I was chopping the spring straight part in the exhaust yeah I was doing it everything
like my dad was a mechanic so like and how old were you when you started making a little bit of
money out of the the cars on the youtube six years ago it was it how old am I I've lost track of age
25 so you were 25 so because I started my business 25 as well that was when I started at that age
you might not have kids yes you might not have a house and a mortgage and everything else it's
easier so I think if you if you're young fucking try sure exactly that I think and a lot of my
viewers would be that age as well and that that's the time you can afford to fuck up yeah that is
the time to to jump it I did feel that responsibility when when I had a nine to five job it was a
overpaid if you heard your staff saying oh yeah nobody who works for me would say that job is easy
I loved it and then and they worked in the restaurant in the evenings and the restaurant didn't feel
like work because it's like you're going down the pub in the evenings yeah I'm just sat behind a bar
and I'm like talking to the regulars who come in and it's like they've gone to the pub after well
they've gone to the restaurant after their finished work I have but I'm getting paid to be here so
I used to like doing it I didn't I didn't mind it at all but
when I got the opportunity of thinking like I've I'm going to get paid for youtube and I started
getting paid for youtube and then the the money through youtube and the car stuff started to
kind of overlap what I was getting paid at my at my job that's when I was like okay should I quit to
do this and you're only part-time at that point with youtube really yeah yeah it was only just like
in the evening it was only on the weekends and stuff and then the saving grace for me was the
whole lockdown situation because I don't think I ever would have took that leap if it wasn't for
the lockdown I got furloughed from work and then I had five weeks at home nothing else to do but film
youtube videos it was amazing summer everyone remembers it that's such a hot summer I was
on the driveway I'd saved up another deposit for a house I didn't want to buy a house at the time
because I fought with the markets all over the place with that deposit I thought on board I went
and bought a crash damage Bentley Continental GT it was £10,000 and started rebooting at my
driveway and the views everyone's at home it just shot up and then I kind of felt like you know what
this is what it's like to earn money doing what I love how can I go back to work after this and then
you get the phone call back in work oh I'm going to do it I shouldn't quit I've got covid I can't
yeah I've sat at my desk and then I just can't concentrate and I'm like yeah why am I sat here
I'm going to get a couple of grand at the end of the month when I could just do that
saying 60 seconds of some kind of advert in a video I'm gone and if it don't work I can get
another job at the end of it and yeah there's no once there's no failing you can't and you'll never
go to bed wondering what if will you exactly yeah exactly I if there's so many routes that could
have taken in life and I'm glad the opportunities that have come in my face I've taken them and like
so many things pop up and I think well there's another opportunity I'm taking that because I
never want to have that feeling of what if I did that what if I did when that Rolls Royce when
Russia's Rolls Royce come up I was buying a house I was buying my house at the time and I was putting
deposit down on my house it was a £180,000 to buy this Rolls Royce and you can't finance
crash damaged cars you just no one will lend you any money for them so it has to be cash so
it's like this is a massive amount of money I've got to fork out to buy this car at the same time
I'm buying a house but I was like if I let it slip I'd never know what's going to happen and then
that increased the audience massively so I'm glad I took the opportunity and now it's
any little thing I'm like yep I'm there I'm there I'm there like this was there for a reason so
you know what I I bet you change that I bet you change finance companies I bet a finance company
would would lend you money to buy a car if they haven't already I think yeah no they've a crash
I mean we might have had our offers there's been like I know there's ways now to I know once I've
rebuilt them there's been offers to kind of refinance the the cars aren't there so like
we can so at the SVJ when I was smashed to pieces now it's in one piece I know I could
if I wanted to pull money out of the car not refinance it as it is but yeah but I bet there
probably is companies out there what I'm saying is though say a I don't know something a la Ferrari
yeah for example yeah come up for sale yeah and you were like you know I'd feel more comfortable
borrowing half the money yeah yeah to buy it whatever in return you borrow me the money
I'll do an ad for you yeah on every episode that I do of the car they've obviously got faith and
and confidence in that you're not going to go ah you know what out of all the cars I've built this
is the only one I can't finish yeah obviously the the price you're buying it for is going to be
a very low compared to a non-crash damaged car yeah yeah and they're going to get the ads I mean
there's another business in there yeah that's it that to to be fair yeah it's not it's not a bad
shout out so I just don't I don't I hate the finance situation I know it's like the house stuff
it was I used to love it because it was so cheap to refinance the thing I don't I just don't
so you don't these are none of these are financed not one car like yeah not one car we have is the
only thing we'll finance is is the house but I just I think it makes sense for things which
appreciate and yeah like I could make money from which is now become the cars weirdly bit but yeah
I just don't um I don't know I just get scared because I can't I don't know how much goes out every
month because that ain't my job that much money goes out every month in your business no I don't
I just know that there's more money that comes in it goes out so I mean that's the important thing
yeah yeah that's it I don't I don't know and I don't want to know but I know that like so I just
make sure that I don't overextend myself I make sure all the bills and monthly bills are low and
there ain't there's like all my mates and my family and everyone's employed and every
everyone gets to live like such a cool life that nobody else would do like we we get to fly here
we get to fly there everyone's got crazy cars to drive around in and everything and as long as the
bills are low each month and it's not like oh my god we've got to get 90 videos out this month to
pay the bills the videos become completely different then because you're doing it for
a completely different reason which was never money like it would so I know the even take on
this unit I was sweating and I think this was like three thousand pound a month I think it was and I
was sweat sweating doing it but we bought the Bugatti for like coasts of a million quid so it's
like you there's so like I don't know I don't know how my brain works but I just don't like the monthly
payment situation it's it Rob have you ever seen somebody love life more than Matt
I mean he couldn't be happier doing anything else in the world could you there's nothing
there's nothing there's no amount of money you could give me tomorrow to do anything different I
wouldn't do anything else if someone said tomorrow you've got it you can't do this no more you can't
make any videos you can't you can't fix anything you can't fix anything if something's broke you
can't fix or tell anybody that it's 100 million no there's no a billion no because what am I going
to do see what I do for a billion I don't know what I do yeah I just I just no but I can I can
tell you're just like this is this is like a but and look it's it's it's kind of happened in a flash
no so like four five six years is a life in business is a flash so and that's another thing
that we try to show our viewers is that people think do you know like people they won't watch the
Lamborghini videos or the Bugatti videos oh they're not relatable I don't like them I'll never own
one of them the reason you're not only one of them is because you've already said in your mind
you're never going to own one like six years ago I never thought I'd own any anything like this and
six years it changed it can change in one year six months whatever it can change so fast for someone
but the mindset of that I'm never going to own it I'm never going to do this I'm never going to do
you've already put you've already lost before you even started like what you same boat don't start a
race and go I'm not going to win it's good it's wild yeah it's changed it's changed so fast
in those six years and we've met so many different people and arises it's completely opened up to
the world of like the whole like money the amount of money that's in the world the people that are
in the world all these like business owners and and crazy people earn an insane amount of money
and people think they're completely something else they think oh this billionaire's like it must be
like an alien or something they're just a normal person who's just like winged it along and
got lucky here got lucky they're done this done that right and then they've earned this money
they're just a normal person but everyone on the planet don't seem to know what they're doing
you know they're just like oh I don't know well at one point they definitely didn't no no at one
point they definitely didn't you know they'd probably do at some point but there is a point
where they think you know we're here now fuck it yeah it's you know it's great even then you think
you know what you're doing then something like covid comes along or breath breaks it's amazing
amount of people the people we met that's the that's the one thing I think I've enjoyed a lot about
this whole journey is all the people that we've met so many different circumstances people have
made money in different ways and pick pick a really interesting one or a quirky one even even Alex
just for Alex in America in Miami is like 25 years old and for people who don't know him
what's his full name Gonzalez Alex G online and do you know online it comes across as this crazy
Miami I don't care about anything is the nicest lad out there like proper nice genuine lad but like
his persona and everything online is what gets the views on everyone everyone knows that and
like he's mint everyone that's met him has been mint but he earns silly money like he would whip
it out millions pounds here there everywhere and it he's kind of come from nothing but
it the way they treat money is so different because the you know he's done it through like trading
and and they sat in the other end like people say oh it's a scam here it's a scam there like
and I think it's the same reason we've crashed damaged cars it's like the you get one bad
trader or scammer or something and it puts a bad word on all of them but like the proofs in the
pudding for for him we all thought it was all a forgazy thing like oh he's scamming here he's
the the money's real and like he's a he's a genuine bloke which he doesn't help himself online like
we met his dad he's bought a he's bought his dad a house over there and his even his dad doesn't
have a clue what he does he only speaks Spanish and he's out in Miami he lives there and he lives
with his cameraman who's a mate from school and they go out and they do crazy stuff they bought a
Bugatti a Craster Bugatti he's driving around an M3 at the minute and he's just like cutting
holes in the bonnet and smashing this around and everyone's like what on earth are you doing how
could you be like so disrespectful that's people's dream car and everything and even I'm like what
the hell is he doing but when you actually put himself into that situation when he's sort of
got it clocked how to earn this money and then is a young lad living in Miami single with his mate
from school what else are you going to do like it like that that's just what lads do like I think
it but it's it's bizarre like you can sit down with someone who's completely different and
like a completely different way of doing things I think even you might know that Johnny we went on
a yacht one of his yachts that he charters a wall back for the Abu Dhabi Johnny Dodge Johnny Dodge
yeah I sat down and was on his yacht and breakfast there's completely two ends of the scales like
he's a really well spoken guy and then like he got loads of connections and I think from what I've
got the gist of it the way he's earned his money is through his networking his connections and everything
like everything he does is really is really well connected with everyone I spoke about someone he
knows them and it's so different a completely different world he's not smashing an M3 up and
drifting around in his garage and drifting around in his back garden it's so it's so completely
different ways of life and everyone's got their own way of doing it depending on the age of
background and everything but I think that's sick like even when people are talking to me
I think they find my story interesting but we're both sat there on a yacht in Abu Dhabi about to
watch the F1 and he's got a completely different background to me which I think is mint like
is there's no right or wrong way to do anything like you can get to the same the same position
for doing anything you want like that's the mint thing about it what was your how did I get here
moment there's been so many multiple moments things like that like where I've just been like
oh my days like what the what the hell like you know just it's nearly enough most days but when we
go on road trips there's there's things that like stick out like my dad my dad was a mechanic he
retired and then he started doing houses and messing around with him like we've kind of brought him
out of retirement now and he helps us and he's on the channel and we've got him a Ferrari we've got him
a dbx and we've done road trips with him and I remember like we're driving up Stelvio Pass it was
no that we Ferke, Ferke Pass were in Switzerland and he's in his Ferrari I'm in the Mercer Lager
and I think he was actually driving me Aston at one point as well and you think what the hell this
this is absolutely mint and we did another trip I'm in the Rolls Royce he was in his Ferrari we
got tent boxes on the top and we're both camping at the top of Stelvio Pass at the mountains and I'm
like this doesn't exist like anywhere like this is mental we woke up in the middle of the night
and like the whole sky is lit up with stars we did the same thing in like the Sahara Desert with
like a Range Rover there's been so many random points where you because everyone's guilty of it
where they get to the point of they don't really they travel so fast and they do everything so fast
that they forget to kind of look back and like oh my god that's mint like you know you see your
house that's what I'm saying you get to a point and you for an instant you stand back and you go
yeah how did I get here how did this happen it's just there's like little random I remember driving
back from I was on the Porsche GT3 and it's in Florida Matt was filming there and I was just
drilling out rivets on this Porsche of a front orb and I was going through drill bits and I was
just going through them and I said Matt you might as well go back to the hotel because no one's going
to watch hours of me drilling rivets out so I'm there I'm just in the unit I'm here drilling out
all these rivets and I'm like I hate this this is horrible my hand my arm's killing I eventually
got it off and then the drive home is driving driving back to the hotel I'm in the car on my own
I'm driving just got the music on and I think Elon must have put like a like a rocket in the sky
that on that evening or that night we see it like shine up like what the hell and then just like
that moment of like I was just raving that I've been drilling out these things absolutely I've
such a crap day doing this and then drive back you see a rocket in the sky and I'm in Florida
and I was driving like some dodged demon back to the hotel I'm like this how can I complain
at that like that is that's mint like there's little moments like that that kind of like brings
you back like you know what I'll drill as many rivets out I don't care because I could do that
again and again and again and again like it's just that they're like the little moments but
we have a lot of them like we have like we'd be sitting all sorts of places and been like
how the hell do we get here because it ain't right there's no way a lad with a bus backwards
baseball cap it's like it should be sitting with these people in this place like it's we did the
the grid walk on Silverstone you know before like the race we always just like walking on there and
it's always like famous people around you know we're just like in there like what the hell was
going on like crazy things crazy crazy things but that like each year we don't know we don't know
how we're going to top it and some it always happens you always do some it happens yeah it's
wild it's wild and I love it and then what's your collection now what's the new collection
oh my days I think Hannah said that I've got like 32 cars or 30 something cars and
okay if I go from I will forget one I know we've got the Maserati Gran Turismo we like it was one
of the oldest cars I had on the channel and I've kept it it's got like a wide body kit on it it
stored at the shop which is where we sell the merch from at Mallory Park um we've got a car
there I've got like an RS6 GT a 458 um yeah it's a 458 Spider there's the Rolls Royce Wraith I've
still got um a garden they've got your list if you want it here we go yeah yeah right here we go
let's do this that's why he loves life you know that's the first world problem you know do you
know when you need you need someone to give you a list of your lads get this spreadsheet I don't
know I need I need a list this is quite good okay here we go so Lamborghini Gordo and it says in
brackets green Maserati Gran Turismo there's a BMW 635 CSI E24 I've dropped that off at
Lads at Yorkshire car restoration and they're like doing the whole restoration they've had it for
years now but let them get on with it let them crack on Mercedes C63 I just sold that recently
to a lad around the corner Lamborghini Mercelago Ferrari F430 or that's still on the books but
that's my dad's one a manual one uh that's wicked that was it was it originally a manual
manual yeah that's the first Ferrari I had was it yeah did you have a manual yeah yeah they're
valuable now yeah yeah I got rid of it I'd put a lot of miles on it oh really like yeah it was
probably the worst one in the country because I drove it every fucking because it was my first
Ferrari and I was like 25 just drove it like a Ford drove it everywhere parked it outside my
two bedroom house oh my yeah I loved it oh yeah what a car that's been wicked we it's a good car
we rebuilt the engine on it yeah we did the engine we did the gearbox on it my dad drives it
round on these road trips we got him to come on the trip oh yeah it sounds my dad complains about
the sound yeah he drives it really good yeah um RS6 Liam's S3 that's still on the books
Lamborghini Eurus that's the uh Hannah's Volkswagen Transporter um McLaren 720S kept that one that
one we got from like Germany like Amsterdam area that was like you modified that quite a lot didn't
you yeah yeah the 720S I love that car good car good value for money there's such a good value
for money but they I don't drive it that much because even you can't fix a fucking thing yeah
you can't fix there's no such thing as a fixed 720S it don't it ain't fixed like at the minute
it's fixed until I drive it but it stays fixed until I drive it so the what's the point in driving
it because when someone asks me oh is your 720S all good now I can just go yeah it is until I drive
it I've had I've opened the door that's got nothing to do with the damage that's just the car it's just
the car but that's just what the other guy that's why they're a bit cheaper Porsche GT3 a 992 um yeah
that's in that uh like what they call it not pink but oh ruby stone ruby stone yeah uh Rolls-Royce
Mansoury Rave the Lamborghini SVJ Ferrari 458 Spyder car that we've not released yet uh Porsche GT3
RS Rolls-Royce Cullinan uh oh and nearly said another car we haven't released yet
dbx the Defender which Hannah's has got um really cars Hannah got yeah that's a whole
another thing 296 GTB 812 superfast which that Ferrari at the minute um another car we haven't
released yet G wagon another car we haven't released yet m3 and the Veyron and another car we haven't
released yet there's so many we haven't released yet like the ones we haven't released are like
some of the cooler ones yeah yeah yeah well we we know yeah yeah like I had to get a whole other
shop as well for um cars we haven't released because they come along and I can't going back to the
opportunity thing they come along and I'm like I can't not have the opportunity I can't this isn't
going to come up again so I've just got it and then we've sat on them and then worked out for the
time to release them on the channel because again the timing is everything on youtube with the
with the cars like we could just go out and I could just go right I show the Veyron this week
I show another car next week another car week after week so hard to the viewer to consume
everything they know what's going on at what time so it's nice to try and kind of squash it all down
to like okay we nearly done the 296 we released this car and the sharon's on the back burner so
now it's easy to to sort of digest for the viewer so when you start a car yeah do you start
cars simultaneously or do you start a car and go right I'm not starting the next one until
this one is done in an ideal world I just want to do one car but it doesn't happen it's delayed
delays on parts yeah yeah we're putting out a video every week and I want to put out a video
every week but then if you get stuck for a car part or you can't do something on the car for
a little bit longer than we have to release another car but that's where it balances perfectly
and you do all the edit to yourself still on the main channel yeah so for the main channel we
I'll do all the editing myself again I enjoy I enjoy it it gives me it's like uh that's why
I like the job because I'm not just a mechanic or presenter I can do presenting I could be a
mechanic and then I can go back and be creative on my computer and make an edit and put different
stuff on it and make it how I want and tell my own story for it but I lose that control when it goes
to someone to somebody else to edit and I think the whole idea of being a YouTuber is you should
just create your own thing if you're telling your story the best way to tell it is through the edit
like that's the best way that's the best way to do that otherwise you're a presenter yeah in the
world of YouTube in your bracket who do you have the best relationship with um I've got
I've got really good relationships you know I don't have really like any like beef with anyone
or anything because that was my next question yeah yeah so like I don't like with with uh
Mark uh Mark McCann we've got good relationship with because he's local Freddie over in America
Tava Tavares who also we have Rebus cars really good relationship with like they're the two we
probably speak to the most often um because they're local and we just have a chat about this
that and the other or whatever but it yeah there's no there's no real like enemies or like I don't
really say anything like crazy online to cause any enemies like generally like it's not you know
you've had like the tape well what Tristan on there and stuff like that and you're like people
can love them or hate them and I could understand it because what they say what they say is they
stand by the word and what they do and like some parts is really extreme and I can see why other
people like it or not all I'm doing is I'm rebuilding the car I don't know how you can how
could somebody in your sector must want to go head to head with you and that court that causes
animosity and it causes rivalry yeah yeah yeah like I think that that's again as well with like
people think that YouTube's like a competition like you know oh because you watch one person
you're not going to watch the other person like oh it like but I don't think it's like that so you
haven't got any competition I don't see is no I don't see you have yeah I don't I really don't
feel like is Joe what we do is so unique and like it it is not I don't think that someone
is going to watch somebody else and then not watch what I watch if I make a good video it's
going to be watched by everyone there's no it's not like you're only allowed to watch YouTube
10 minutes of the day like and then you have to choose who you want everyone can watch as much as
they want I don't feel like there's any competition or anything I don't I've never really felt like
that like it's it's good that is like that and some people do feel like there is competition
oh I never I'm never going to make it as good as these videos or that videos or
but I don't I feel like there isn't I don't think it is it's different in different worlds
obviously but I personally don't think there is some people might
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education and your kids get free membership money dot school forward slash gold what car that you've
worked on or you own tells the greatest story I think that definitely going back to Mercer
Argo and the Lamborghini Mercer Argo was the car where we rebuilt every single thing on it
engine what was what was the what how did it come to you like in the way of what was what was the
what was the extent of the damage so the car was um yeah that's a funny one because the car
was from a company which does like those track experience days yeah so the cars get hammered
like they they get hammered and this Mercer Argo apparently had the engine went on it or it had a
rattling chain or something and of course it's been battered because all it's done is miles around
a track no one in the mileage of it because the clocks had broken like the the clocks are
at broke so they don't know how many miles it's done because they kept driving it
without the speedometer and this is the manual Mercer Argo manual Mercer Argo that was given
on track day experiences yeah yeah what what that actually I mean look you you're gonna look in 20
years at this and be like it's like someone's saying a Mura SV was given on track experiences
that's it and you imagine these lads are like grinding the gears and all and and all sorts
apparently had a problem got taken off the road these the a lot of the mechanics at the um the
track experience place they come and go they come and go and this car has been taken apart one of
the mechanics there took it apart apparently took it on himself to try and rebuild it rebuilt this
engine didn't start at the end and then they've just gone no one wants the Mercer Argo to drive
anyway anymore everyone wants to drive the Huracan or the Gardo so that's got pushed to the side
in seven years the cars sat there and dust was all over it and then the engine was in pieces
because people are trying to find what was the problem with it when they built it eventually
I got a phone call from the track experience place to say I've got a Mercer Argo are you
interested uh in the in the car again it's another one of these opportunities that was my dream car
like that's a car that I wanted like back in the day I used to think that is the doors go up
it's got a v12 and it shifts manually like I want that car and it it was one of them same as the
Mark McCann moment of like don't matter what they said about it I was going to buy it like
he told me it was a complete car it wasn't a complete car but I still it was a complete something
yeah yeah exactly like there was just boxes of bits and it was like they told me oh it's a complete
car if there's anything missing give us a ring and we'll find it in the back and there was loads
and loads of bits missing and never gave me them to them and I'd never rebuilt an engine
before ever either like and I was just taking on like a v12 is like the first one I'd done and
my dad's built loads of engines and I rang him I knew he retired and said oh do you fancy helping
me if he doesn't want to be on camera he doesn't want to be on camera but at this point he wasn't
talking on camera or anything like that he was just helping in the background and me and my dad
building this engine up for the video and then he starts to learn a bit more about what I do
because he didn't really have an idea of like how I was earning money for it at all and then
the fact that we built that up together and then we started it the first time in the key and it
starts up it fires up we've gone on a road trip afterwards and then like that car we've both seen
how bad it was at the start and how good it was at the end and that was the first
like you can never replicate the first one that you've they've done like we do loads together
now like but you can never replicate that first that first one and then that that car is like a
whole different story and then from then on my dad's been with me for the whole all of the other
builds and now people like him more than me on the channel you know everyone's just I just want to
see your dad that's literally it so like and we're here for mr. Armstrong yeah that is literally it
they just they just want to watch my dad on the channel and like now he's like we it net before
we couldn't leave him alone on to work on a car because he'd fix the car and then come out to Matt
and go cars done I'll see you later that's what we know content yeah yeah you know like it's too
fucking good he still does it a bit now he still does it a bit now he'll go out and he'll do something
and like we didn't film it like you do know how all of us get paid right like we have to feel like
we don't charge a customer at the end of the day but we have to put it out and it'll be out there
like fix it he's getting it now though and then like he'll he speaks on camera well now and like
he'll make jokes and like people love him so like and then and that start was from the Mercilago so
like that car is always like that's it doesn't matter what that car's worth it's the last one to go
yeah yeah yeah that's the one you'd have all of them you'd keep that yeah never like I wouldn't
I wouldn't get rid of it I wouldn't get rid of it at all no way like it's too it's everything about
it was from that from that build that we did it in and it was in the old workshop as well it was
like freezing cold and like yeah wet floor and everything it was wicked like we somehow managed
to do it and how did that take I think it was a I think we probably on it a year wow yeah like
parts of the Mercilago were hard to get even harder to get now but yeah it was it did take a long
time but then the videos were different then as well people were a bit more patient like they're a
bit more I'll watch a video of you maybe putting the heads on top of the engine for one video and
then the next video was putting the wheels on or something like that now people are so hacked on
this retention thing that they want to see the whole car built in one video so it's just escalated
to that point now so we couldn't do that many videos on a car anymore we have to get them done
fast because people want to see it done quick they don't have the attention span they used to
it's changed yeah it has and the hardest car you've ever worked on
do you know it's weird that 296 over in the background over there has been really difficult
surprising it it's like you think it'd be easy I seen the crash bad crash yeah but a really bad
crash but it all these newer cars have been so difficult so difficult because it's not it's
frustrating because it's never a mechanical fault it's all electrical issues which we cannot
we we can't solve ourselves unless you've got the main deal of stuff but that's exactly how
they want you to do it they they don't want anyone plugging into it and doing their own thing
that's the difficult thing about it but yeah I'd say the Ferraris and the newer hybrid stuff are
a nightmare absolute nightmare yeah what's next what can you tell us about I mean there's something
behind there and we've been sworn to secrecy so I'm not going to say there's so much
mess give us something like so the the hypercar journey is not finished at all of course like
and I can think of we've obviously the the Bugatti we've got the Bugatti in Miami Alex's one and then
three more hypercars I can think of that we might have to get through on the channel which is like
one of them's a potential but when there's a potential and there's an opportunity I'm taking
it anyway so I'm going to say that we're going to secure that one and then one of them we'll
see but there's there's three three hypercars and then people are going to ask the question then
where do we go from there like what what do we do from there and then I think the possibilities
are endless with YouTube we can tell a story that is the main key on YouTube is storytelling
and I'm I'm learning to fly at the minute I'll talk I'll talk I'll learn it's like yeah I learned
to fly in the Robinsons and I'd love to make videos on that at the minute at the minute because
I'm learning can't really go shoving a camera in the instructor space and it's really strict with
what you can and can't do and what you can't film but yeah like I can take a lot of content
that way a lot of the stuff we've been filming on the house is done really well as well like
there's so many ways we can take it but I think people just follow my passion of what I've got
and as long as I make it interesting and there's a story behind it the videos will get watched
pound for pound best car you've ever worked on or owned like value for money I know you love
but we'll take that faron pound he doesn't know it yet
when the 720s and the climate 720s works that is a fantastic car also it also like
when does it work yeah that's why it's cheap because it doesn't work there's yeah I think
there's there's that it when it works you know when it works for like that split second down
the road when you put your foot down that is unreal and then when you get saying
power steering failure or something like that you're off and on it working doors won't open
it's brilliant that car is unreal the GC3RS is I think of bulletproof cars as well do you know
like if if someone wants to put money into a car and they're scared about like mechanical issues or
servicing costs and that I don't think it could blow up a 992 GT3 I think they're slow oh yeah it's
well slow it is well slow but for a car that's like you know track folk it's slow it is well
slow in a straight line I mean slow on the road it's just fucking slow yeah it is it's like two
litre gti golf slow yeah yeah like it's slow funny you say that I'll race Liam in his Audi S3
and we were like neck and neck it's an Audi S3 it's slow a two or a three RS oh no a two is fast
yeah no a three RS will be will be quick yeah but yeah a three RS is slow really yeah but the fun
you're getting it is going the same speed into the corner and that's where the yeah you don't have to
lift ever yeah yeah you just don't have to lift that's why when they crash they have bad crashes
because they grip so much and if they are crashing and they've lost control it's got to be an
insanely high speed because they don't like 140 yeah you can't you they're not they're not going
to lose grip at 30 mile an hour it's an insane amount of grip and you can you feel like a Formula
one driver that we raced a Formula one driver race mix you my grip my GT3 RS round a track and
we put them in the GT3 and we put the Mantai kit on the GT3 RS thinking that like okay I might have
I might get there might like I might be close but I'm still going to lose and they're beating
by like a tenth of a second or something like that in the GT3 RS with the Mantai kit on and then
he was in the GT3 and was like what the hell's just happened there and then he was like get me in
that GT3 RS get me it got in there he went three seconds faster than me in the end but like the
thing is I was close to a Formula one driver and he was in a GT3 which has the same engine but
I've got that feeling of like I am unreal on track because it's just the confidence yeah you yeah
it's unreal unreal about but yeah it doesn't have a GT2 RS does not give you the same confidence
it's funny you should say that but no you crashed one no but we this could be Summit coming
but yeah the GT2 RS is the one that I would love to own because I've done the GT3 I've
done the GT3 RS have you driven a 2 RS never and everyone says the same thing they're absolutely
lethal it's a beast like in what way well it's nickname the widow maker yeah like it's it's it's
there's a lot of power in the rear wheels and it's turbo charged and it's just as far as Porsche
go now Porsche are very conservative even their track cars are slow like we've just talked about
the GT3 RS it's a it's a slow car it doesn't feel fast the GT2 RS is like they've just they've just
sprinkled a bit you know they've just they've just put a bit more like they've just they've
given it a bit of cocaine or something you know and they've said like there you go we can make
dangerously fast cars and and it is I would love to drive on it like everyone says the same thing
like we've got a lad who deals with all our clothing stuff and he had a GT3 RS GT2 RS he's
like to drive the GT3 I have to have it right at the top end of the revs for me to enjoy it and
have to be going a million mile an hour to enjoy it GT2 RS you can just put his foot down and you
like yeah pooh's come out so yeah I really want to drive on wow and can tell us about this merch
is this your merch yeah like that's another whole different thing like we somehow I don't
know where it's actually stemmed from but somehow we sort of went along the tracks of
hard work beats talent it's always been the mile it was always a saying of hard work beats talent
when talent doesn't work hard and yeah I think that's a whole story of our everything that we've
done like I'm not necessarily like talented in a way like I'm not the best mechanic in the world
not the best tv presenter in the world not the best editor in the world but together with
like hard work mixed into one we've created something which has allowed us to do what we've
done and the I mean youtubers make merch all the time it's something that was like oh we're missing
out we should be doing it why we're not doing it but I didn't want to just make like Matt Armstrong
merch it felt like cringy my audience is like really really young kids my audience is like people
my age and I want to put I want people to wear stuff that like I would wear in my workshop or
like we then we also then started to mix things like okay we've trying to find the right qualities
and stuff it's a whole different whole different brand on the side of it like that so that merch
industry is is mental like it that's opening up to loads of different things and the girls do a lot
of that um Hannah my girlfriend and Danny Matt's girlfriend they run all the merch stuff my dad's
partner helps them as well and they run it upstairs like all the shipping area and everything like
that and yeah we I'm working someone by it again on a shop the hwbt dot shop um and hwbt dot shop
dot shop that's it they can go on there and and yeah we and we only do so we'll do a certain
design so like we'll do like this kind of design with the printed on the back we'll only make so
many of them and then once they're gone they're gone and then it's onto the next drop so when we
see people wearing like one t-shirt it's not just like something they've bought online it's the same
way as like the cars work there's a limited number of them if you've got them that's cool we know
you've gotten for that drop and it creates the urgency for the next drop and there's some really
cool stuff we've made and people have missed out on it like we made some like well really cool
bomber jackets and everyone's been dying dying for them we made them and we kick ourselves because
like oh we could have made like thousands and thousands more of them but it's better than you
didn't know yeah exactly that's it it's the same with cars watches once it's all numbered people
want them and it works well as long as it's good quality I don't want to see someone down the street
and it's all faded and dropped a bit so like I want to be proud of what we've gotten like something
else that we built which has been mint Tom Hartley cars is the UK's leading supercar dealer
with over 55 years in the business not only is our available stock second to none in the UK
but we make buying or selling your supercar a seamless transaction with instant decisions and
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so we asked a question to to everybody on the show three car garage money not an object
but it's got to tick all the boxes though yeah so it's got to be like the three cars
for the rest of your life kind of thing so if you've got a wife a dog some kids like you know
you need to you know I can only talk on like experience as well like do you know
the Bugatti might end up being one of them but for now it isn't like because I've never
driven it but yeah like but the the role's always colouring in I think I love that car never
expected to love that car see like I said Panamera turbo s and I've got I've never driven why you
I once again I only talk from experience and the Cullinan is in my category I really like the Cullinan
because it does what it says it does it it it's a luxury SUV car like you know it does what it's
meant it's not meant to be but it's not an in-between car you know I've got a g-wagon and it's an
it's an in-between car what the hell is it is it luxury it's not that comfortable to drive is it
fast now I get gapped by like SVRs and stuff like that and then I'm like is it it does it look
particularly nice with me not that much like I don't I don't get it the the the Eurus is meant
I like the Eurus but the Cullinan takes it for me because if I want to go from A to B on a motorway
and I want to go there smooth and I want to feel like I'm in luxury and then even when you pull up
to petrol stations everyone's like looking at the car like what the hell is that it looks like a
London taxi but like on steroids it is a wicked looking car so that's got to be 100% one that
goes in there yeah I can't not put the Mercilago in there manual Mercilago because you can't you've
got to have the feeling of of a manual shifter and it's a bit a bit crap like you know like you
know like the way you sit like this you sit nowhere near facing the right direction you have to make
sure you've got the right shoes on to drive because you put your clutch down if you've got a factory
you put your clutch down and you turn the actual knuckle of the steering wheel will knock your foot
off the clutch and you know but that's well fun like that you know it's just dropping to just
Lamborghini isn't it yeah that's a Lamborghini not a Revoltor that's what Lamborghini is for me
so a Mercilago's got to be on there it's a shit I won't the SVJ I love that car it would come very
close oh I don't know what the I really don't know what the other car it's going to have to be
it has to be like a hypercar one which I maybe have not even experienced yet I've never experienced
even though you've never experienced it what what what do you think you I love the look of the
Pagani's I love I love the look at those and they say those um well you do know you you know I do
have one for sale I'm gonna smash I will smash the fuck out of it tomorrow if you want to buy it
you can film the crash if you like you crush that I'm the first person there like I love the
look of the Pagani's but the price doesn't drop though you know you realize that
yeah we might have to talk about that bit but the Pagani's I really like the look of and I like
the it's the Italian sort of zest to it as such because the Conan's eggs to me we've sat in them
and they feel like too well built to be honest I think it's too it feels really not me but the
the Pagani's feel really Italian and I know there's like parts of Pagani's which have come off
little other Italian cars but you know like the lever straps on like the side and that's that's
sick that's that's well cool like what who there's not a lever strap on the side of a BMW M3 or
anything like that it doesn't open up like that like but I've never driven one so I can't say
it might be you know I'd never meet your hero sort of situation it's not it's you genuinely
yeah yeah so I'd done like 6 000 miles in mine and um
yeah it's it's an it's an incredible car and you know if you're waiting for one to be
crash damaged because of the the numbers of them that were made there were a hundred coupes made
and all these cars are less than 3 000 miles and they're 10 years old or 12 years old well there's
a they don't get crashed I was that famous one of Hamilton's which got crashed yeah um
disappeared comes back immaculate got crashed again yeah yeah yeah so Hamilton crashed it
a couple of times yes yeah and then the new owner who's a friend of mine he like crashed it on film
yes I've seen that for a tunnel yeah yeah screaming and now like you just send it back to Pagani but
now it's back again I've seen I've seen it all back again and yeah it goes back to Pagani how the
hell am I ever going to get my hands on one unless with our network so much that someone like you
has a bad incident down the M69 one night just wishing on one like let's say oh you're in good
health and everything's fine but the first person you call is not your insurance it's me
Matt I've got a brilliant coffee and then there we go the seeds planted now and it's all about
putting it out in the in the universe isn't it every time there's a storm or a rain that's going
to be like why don't you take the Pagani for a drive anything can happen you know by the way
they are easy they would be easy to crash you know I can imagine I can imagine 760 horsepower
rear wheel drive like no four-wheel steering or anything like that I mean it sounds fantastic it
is like I mean I thank god never had an accident in it but I've been fucking close I bet he's getting
in the not but you know what you crash a Pagani you send it back to Pagani you
the money you would spend on taking it from a standard
wire yeah and then making it into a BC because you can upgrade it into a BC yeah the money you
would spend to do that would cost you the same amount to repair it so everyone just repairs it
as a BC at Pagani you are not going to get the chance to have a Pagani. Have you had any experience
of buying parts from Pagani? Yeah I have had experience from buying parts Pagani are a great
brand my favorite brand to deal with because you literally deal with Horatio. Yeah that's
I mean it's I remember going to the Geneva Motor Show and I just bought my Veyron and I went over
to the Pagani stand and they just launched a variant of the Wyra they unveiled it at the Geneva
Motor Show and I was sat in the car and I've got a picture somewhere it's a really good picture
and no one knows what's happening in the picture just looks like a ratio is bent down talking to me
and I'm sat in the driver's seat but he's like giving me a bollocking for buying a Bagatti over
the Pagani he's like I've heard you bought a Bagatti why didn't you buy one of these blah blah
and at the time there were like a million pounds plus VAT so they were like 1.2
and they're absolutely great brand and you know what I don't think I don't think you'll ever find
out but I don't think that they would not work with you in any which way shape or form yeah I
think they'd be very supportive I would I would point it out there now that yeah a Pagani is one
that I would love to get my hands on like it's it and again yeah because of that situation you're
buying it from the man himself as well I think someone like you they would they would welcome you
in that's exactly why like with car people we're on the spanners we build cars he's designed it
he's made it I'd love it like that's the a great conversation to be had and it could be joined
together so when it's raining next you know what to do and on that note mount thanks a lot for
having us here I've had a great time I think it's really inspiring what you do oh thank you what
Carl said was right yeah you just come across like you love life and you live in the dream I actually
did have a question which I've never asked anyone on this show yeah I'll ask you it to end how would
I yeah again I'd like to remember the same way you guys have come in that I love life and I found
something I love doing I made a living out of doing it and it's not necessarily a kind of
conventional way of making money earning money and doing what I like I've just found something
that works and earn money for it like I think I want I want people to know that yes if I've done it
everyone else can do it everything's literally possible like I've found a way to earn money rebuilding
cars not selling them and enjoy life at the same time like I think yeah that's the best best way
I'd like to remember I think we're getting that across we're getting there thank you for having
us I mean it's now what it's it's five past 11 p.m. oh it's usual time for us at the shop yeah
it's same for me I would be like I don't know he definitely would this guy's a vampire he doesn't
sleep yeah that's a whole different thing as well yeah the people are on different clocks and they
lot of people don't shut off till three some people are getting up at five yeah because some
people don't do what they love yeah that's it that's why you often work like every night
we just work till it's finished because the lads know I can't sleep if it's not
yeah it's late nights we start later though yeah we normally say 11 o'clock to get here
but then we're in the gym fuck me 11 o'clock do you know what me dad would do for you you're
getting a lazy bastard hat in the morning all of yous all of yous are getting lazy bastard hat
look do you know what some of the lads drive an hour to get here so you know we let them beat
the traffic so look live in the dream live in a dream thanks a lot man thank you thank you thank you
you
About this episode
Matt Armstrong lays out how YouTube turned a lifelong car obsession into a business: ad revenue and sponsorship fund builds, while the cars become long-term assets he can keep. He shares the real numbers on losses (about £200k on a rebuild) versus “made” (often hard to calculate since he rarely sells), and explains why he avoids gambling/finance sponsors that don’t feel right. The conversation also covers his massive collection, the storytelling/editing grind, merch and brand-building, and how lockdown helped him quit a job. Along the way, he credits inspiration from viewers and the wide range of people his channel attracts.
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