Mike Fernie shares intriguing insights about his journey in automotive journalism, including a surprising anecdote about Top Gear's hefty speeding fines during a Volkswagen trip. He discusses his transition from engineering to car content creation, his time at DriveTribe, and the challenges of starting his own channel. The conversation touches on the dynamics of YouTube success, collaboration opportunities with former colleagues, and the unique appeal of niche automotive topics. Fernie's passion for classic cars and engineering shines through as he reflects on his career and future projects.
In this episode of the Talkin’ Shop Podcast, we sit down with Mike Fernie — YouTuber, presenter, and one of the original voices of UK car content. He talks about cars, engines, and what it really takes to stay relevant in the automotive world. Mike reflects on his journey through YouTube, the evolution of car content from simple reviews to story-driven builds, and why modern audiences want more than just horsepower figures and spec sheets. We dive into engine choices, big builds, ambitious projects, and the constant balance between performance, reliability, and entertainment, alongside the realities of running car channels long-term. From creative burnout and pressure to push boundaries, to working with friends, taking risks, and knowing when a build has gone too far, Mike shares honest insight from years at the sharp end of automotive media. If you’re into cars, engines, real builds, and the behind-the-scenes truth of automotive YouTube, this episode is packed with experience, opinion, and proper car chat.
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"...writing articles about how stuff on cars worked, simplistic stuff like literally internal combustion, diesel versus petrol, that sort of thing, and it's just kind of gone from there."
Internal combustion is a way that engines work by burning fuel inside them to create power. Most cars use this type of engine, whether they run on gasoline or diesel fuel.
Internal combustion refers to a type of engine where fuel is burned inside the engine itself, creating gas that pushes pistons to generate power. This is the most common engine type in cars today, including those running on petrol (gasoline) and diesel.
"...literally internal combustion, diesel versus petrol, that sort of thing, and it's just kind of gone from there."
Petrol is another name for gasoline, which is the fuel that most cars use to run. It comes from oil and is a liquid that powers the engine.
Petrol, also known as gasoline, is a liquid fuel used in internal combustion engines. It is derived from crude oil and is the most common fuel for cars in many countries.
"...literally internal combustion, diesel versus petrol, that sort of thing, and it's just kind of gone from there."
Diesel is a kind of fuel that comes from oil and is used in certain types of engines. These engines are often more efficient and powerful, making them popular for larger vehicles like trucks.
Diesel is a type of fuel derived from crude oil, used in diesel engines which are known for their efficiency and torque. Diesel engines are commonly found in larger vehicles like trucks and buses, as well as some cars.
"Yeah, I'll say it's a brand that's just come back out of."
MG is a car company from the UK that makes sporty and affordable cars. It has been around for a long time and is making a comeback with new models.
MG is a British automotive brand known for its sports cars and affordable vehicles. The brand has a rich history dating back to the early 20th century and has recently been revived with new models.
"...they wanted a specific Peugeot for one of the shows. And Peugeot said no, because I think they knew they'd pan it."
Peugeot is a car company from France that makes different types of vehicles, including small cars and larger ones. They have been around for a long time and are known for their unique designs.
Peugeot is a French automotive manufacturer known for producing a range of vehicles, from compact cars to SUVs. The brand has a long history in the automotive industry and is recognized for its innovative designs and engineering.
"...art from Elon Musk, he kicked off about the Tesla Roadster thing. But, you know, Kearnig's egg, I would say..."
The Tesla Roadster is a fast sports car that runs on electricity instead of gasoline. It was one of the first electric cars to show that electric vehicles can be really powerful and fun to drive.
The Tesla Roadster is an all-electric sports car that was first introduced in 2008 and is significant for being Tesla's first production vehicle. It showcased the potential of electric vehicles in terms of performance, achieving impressive acceleration and range, which helped to change perceptions about electric cars.
"...we did stuff with Veyrons and Ferraris and yeah, all those sort of iconic top gear your cars."
Ferrari is a famous brand that makes very fast and expensive sports cars. They are known for their racing history and stylish designs.
Ferrari is a renowned Italian sports car manufacturer known for its high-performance vehicles and success in motorsport. The brand is synonymous with speed, luxury, and racing heritage.
"...we did stuff with Veyrons and Ferraris and yeah, all those sort of iconic top gear your cars."
The Bugatti Veyron is a super-fast car that was made to be very luxurious and powerful. It's famous for being one of the fastest cars you can buy.
The Bugatti Veyron is a high-performance sports car known for its incredible speed and luxury features. It was produced from 2005 to 2015 and is often regarded as one of the fastest cars in the world.
"...I did it in a Civic Type R and it was absolutely mega. But yeah, it's a beautiful island..."
The Civic Type R is a fast and sporty version of the regular Honda Civic. It's designed for people who love driving and want a car that performs well on the road and track.
The Honda Civic Type R is a high-performance variant of the Honda Civic, known for its sporty design and powerful engine. It's popular among car enthusiasts for its handling and track capabilities.
"Get yourself a Subaru Impressa. Just go. You will be Colin McRae for the day."
The Subaru Impreza is a small car that can handle tough driving conditions well. It's famous for being used in car racing, especially in rally events.
The Subaru Impreza is a compact car known for its all-wheel drive and sporty performance, making it popular among driving enthusiasts. It's often associated with rally racing due to its success in events like the World Rally Championship.
Colin McRae was a famous race car driver who won many championships in rally racing. He's well-known for being very skilled and exciting to watch.
Colin McRae was a Scottish rally driver who became famous for his success in the World Rally Championship, including winning the championship in 1995. He is considered a legend in the motorsport community and is known for his skill and daring driving style.
"I do have a time. We'll talk about his XJ220 as well. I'm not going to say what my time is be..."
The Jaguar XJ220 is a very fast and rare car from the 1990s that was known for being one of the quickest cars you could buy. People talk about it because of its unique look and how special it is.
The Jaguar XJ220 is a British supercar that was produced in the 1990s and was once the fastest production car in the world. It is notable for its sleek design and performance, as well as its limited production run, making it a collector's item.
"...he was saying how much he liked the Bugatti EB110. I'm like, God, I don't know..."
The Bugatti EB110 is a high-performance sports car made in the 1990s. It has a powerful engine and is considered one of the fastest cars from that era.
The Bugatti EB110 is a supercar produced in the early 1990s, known for its advanced technology and performance. It features a quad-turbocharged V12 engine and was one of the fastest cars of its time.
"McLaren F1, 20 million quid, F40, 2 million, E-B110, 2, 3, XJ220, 300 grand at that point."
The McLaren F1 is a very famous and expensive sports car made in the 1990s. It was known for being extremely fast and light, and it was one of the most sought-after cars.
The McLaren F1 is a legendary supercar produced in the 1990s, known for its lightweight design and powerful BMW-sourced V12 engine. It held the title of the world's fastest production car for many years.
"McLaren F1, 20 million quid, F40, 2 million, E-B110, 2, 3, XJ220, 300 grand at that point."
The Ferrari F40 is a famous sports car made by Ferrari in the late 1980s and early 1990s. It's known for being very fast and has a unique look that many car fans love.
The Ferrari F40 is a supercar produced by Ferrari from 1987 to 1992, celebrated for its performance and iconic design. It was the last car personally approved by Enzo Ferrari.
"Do you think that could be then the next Carrera GT, the F1? Do you think in time that could?"
The Porsche Carrera GT is a supercar made by Porsche that was produced in the early 2000s. It has a powerful engine and is very popular among car collectors.
The Porsche Carrera GT is a high-performance sports car produced by Porsche from 2004 to 2007. It features a V10 engine and is known for its exceptional handling and speed, making it a sought-after collector's item.
"...there's an Aston Martin dealership in Norfolk here. I just all has Aston Martins and it's got the Silver X2 220 sitting there that hasn't sold for like years."
The Aston Martin 220 is a car that some people are starting to notice more, but it hasn't sold well in some places, like a dealership where it has been sitting for years.
The Aston Martin 220 is a model that has garnered attention for its unique design and performance characteristics. However, it seems to have struggled with sales, as evidenced by it sitting unsold in dealerships for an extended period.
"...V6 turbo. If it had a V12, do you think it would be the two million, three million pound car?"
A V6 turbo is a type of engine that has six cylinders and uses a turbocharger to make it more powerful. This kind of engine is often found in sports cars and luxury vehicles.
A V6 turbo refers to a six-cylinder engine configuration with a turbocharger, which increases the engine's power output by forcing more air into the combustion chamber. This setup is popular in performance and luxury vehicles for its balance of power and efficiency.
"...If it had a V12, do you think it would be the two million, three million pound car?"
A V12 is an engine that has twelve cylinders, which helps it run very smoothly and produce a lot of power. These engines are usually used in expensive and high-performance cars.
A V12 engine is a twelve-cylinder engine configuration known for its smoothness and high power output. It is often found in luxury and high-performance vehicles due to its ability to produce significant horsepower and torque.
"Do you think that's why people have? Well, the Jaguar XJR 15 kind of is that. Yeah."
The Jaguar XJR15 is a very rare and fast car that was made for racing. It's special because not many were made, and it has a strong connection to motorsports.
The Jaguar XJR15 is a rare supercar produced in the early 1990s, known for its lightweight construction and racing pedigree. It is significant for its exclusivity and performance, appealing to collectors and enthusiasts.
"Now that TWR have done like their rest of mod one and people are just enjoying that retro vibe."
Restomod is when you take an old car, fix it up, and add new parts to make it better while keeping its classic look. It's a way to enjoy old cars without missing out on modern features.
Restomod refers to a vehicle that has been restored and modified with modern components while retaining its classic appearance. This approach allows enthusiasts to enjoy the aesthetics of vintage cars with the performance and reliability of newer technology.
"I think it's about to go nuts. Not like Porsche 930 or anything like that. But for what it is, I thi..."
The Porsche 911 is a famous sports car that has been around for a long time and is known for its unique shape and great performance. People love it because it combines style with speed.
The Porsche 911 is a legendary sports car that has been in production since the 1960s, known for its distinctive design and rear-engine layout. It is significant for its performance, handling, and cultural impact, making it a staple in the automotive world.
"Not like Porsche 930 or anything like that. But for what it is, I think that that car is an amazing investment right now."
The Porsche 930 is a special version of the 911 sports car that has a turbocharger, which makes it faster. It's famous for its unique look and powerful performance.
The Porsche 930 is the turbo variant of the G-Series 911, produced from 1975 to 1989. Known for its distinctive styling and performance, it is often celebrated for its turbocharged engine and iconic design.
"What is a hypercar? That's it. Answers different. In my opinion, a hypercar didn't exist until the Veyron came along."
A hypercar is a type of supercar that is even faster and more advanced than regular supercars. These cars are known for their incredible speed, high price, and cutting-edge technology.
A hypercar is a high-performance supercar that typically exceeds the capabilities of traditional supercars in terms of speed, technology, and price. The term often refers to vehicles that push the boundaries of automotive engineering and design, often featuring advanced aerodynamics and hybrid or electric powertrains.
"There was just different levels of supercar. And then people are like, well, what's the first supercar?"
A supercar is a very fast and powerful sports car. These cars are designed for high performance and are usually more expensive than regular cars.
A supercar is a high-performance sports car that is typically more powerful and faster than regular sports cars. Supercars often feature advanced technology, luxurious interiors, and are produced in limited quantities, making them highly desirable among car enthusiasts.
"well, no, it could easily be the SL 300 Gullwing."
The Mercedes-Benz 300 SL Gullwing is a classic car famous for its unique doors that open upwards and was very fast for its time, making it a collector's favorite.
The Mercedes-Benz 300 SL Gullwing is a classic sports car known for its distinctive gullwing doors and was one of the fastest cars of its time when it was introduced in the 1950s.
"That is the thing that's ever changing because now a baby Ferrari, it's got a thousand horsepower and no problem."
Horsepower is a way to measure how powerful a car's engine is. The more horsepower a car has, the faster it can go.
Horsepower is a unit of measurement for power, commonly used to describe the power output of engines. It indicates how much work an engine can perform over time, with higher horsepower generally translating to better performance and speed.
"...I'd have a Veyron over a Chiron over this tourbillon thing coming out."
The Bugatti Chiron is a newer model that came after the Veyron. It's also very fast and luxurious, and it's one of the most expensive cars you can buy.
The Bugatti Chiron is the successor to the Veyron, launched in 2016, and is known for its extreme performance and luxury features. It continues the legacy of Bugatti as a manufacturer of hypercars.
"...to drive. Yeah. It felt like a ridiculously powerful continental GT. Yeah."
The Bentley Continental GT is a fancy car that's built for speed and comfort. It's known for being very powerful and having a luxurious interior, making it a favorite among those who want to drive in style.
The Bentley Continental GT is a luxury grand tourer known for its powerful performance and opulent interior. It's designed for high-speed cruising, often associated with a top speed of around 200 mph, making it a symbol of luxury and performance.
"...but I've heard from a few people the same rumour, so I'm like, I think it's correct. Volkswagen ended up with 35,000 pounds of speeding fines after that trip."
Volkswagen is a car company from Germany that makes many popular cars. They are known for their reliable vehicles and have a long history in the automotive world.
Volkswagen is a German automaker known for producing a range of vehicles, including the iconic Beetle and the Golf. The brand is recognized for its engineering and innovation in the automotive industry.
The Audi R8 is a stylish and fast sports car that is known for being both luxurious and fun to drive. It's popular because it looks great and performs well.
The Audi R8 is a high-performance sports car that combines luxury with impressive speed and handling, first introduced in 2006. It is significant for its design, technology, and the fact that it offers a supercar experience in a more practical package.
"...h. I saw a video in pushing the Bugatti with his M3. Yeah."
The BMW M3 is a sporty version of a regular BMW car that is designed to be faster and more fun to drive. People talk about it because it combines luxury with high performance.
The BMW M3 is a high-performance version of the BMW 3 Series, known for its sporty handling and powerful engines. It has a strong motorsport heritage and is often discussed for its balance of everyday usability and thrilling driving experience.
"the smaller Lamborghinis, I think the Gardo and Huracan were fantastic cars. That V10 and just that bit ..."
The Lamborghini Huracan is a super-fast car that is fun to drive and has a powerful engine. It's popular because it combines extreme performance with a bit of comfort.
The Lamborghini Huracan is a modern supercar that replaced the Gallardo, known for its sharp handling and powerful V10 engine. It is significant for its blend of performance and everyday usability, making it a favorite among supercar enthusiasts.
"but I feel Mercilago, Aventador saying that, what's the latest one called?"
The Lamborghini Aventador is a supercar with a really powerful engine and a striking design. It's talked about because it's one of the fastest and most impressive cars you can buy.
The Lamborghini Aventador is a flagship supercar known for its aggressive styling and powerful V12 engine, introduced in 2011. It is significant for its performance capabilities and represents the pinnacle of Lamborghini's engineering and design.
"...hat great. They're kind of big V8 boats like the AMG ones. I would love like a CL500,"
The Mercedes-Benz AMG One is an extremely fast and high-tech car that uses technology from race cars. It's special because it combines the thrill of racing with everyday driving.
The Mercedes-Benz AMG One is a hypercar that features Formula 1 technology in a road-legal vehicle, making it one of the most advanced cars ever produced. It is significant for its performance capabilities and limited production, appealing to collectors and enthusiasts.
"...i like S car or an RS one and then also like the BMW M cars, I think the Merckx are just someone"
The BMW M Coupe is a small, sporty car that is fun to drive and has a unique look. It's popular among car lovers because it offers great performance in a compact package.
The BMW M Coupe (E36) is a compact sports car produced in the late 1990s, known for its distinctive styling and performance. It is significant for its combination of practicality and high-performance capabilities, appealing to driving enthusiasts.
"super car two years before P1, 918. That could have been a game changer."
The Porsche 918 Spyder is a very fast car that uses both a gas engine and electric motors to go super quick. It's special because it shows how cars can be powerful and also help the environment.
The Porsche 918 Spyder is a plug-in hybrid supercar that combines high performance with advanced technology, featuring a V8 engine and electric motors. It is significant for being one of the first hybrid supercars, showcasing Porsche's commitment to performance and sustainability.
"Who's is the, there's a Boxster outside. We've all got,"
The Porsche Boxster is a two-seat convertible sports car that is fun to drive and has a reputation for being very well made. It's popular because it offers a taste of luxury and performance without being as expensive as some other sports cars.
The Porsche Boxster is a mid-engine roadster that has been praised for its handling and driving dynamics since its introduction in the late 1990s. It is significant as it made Porsche more accessible to a wider audience while maintaining the brand's performance pedigree.
"It's not going to be that. I think it's probably going to be a 90% version of that. Yeah."
The Toyota Supra is a fast sports car that many people love because it can be modified to go even faster. It's famous for its performance and has a big fan base.
The Toyota Supra is a legendary sports car known for its powerful performance and tuning potential, particularly the fourth generation produced from 1993 to 2002. It has a strong following among car enthusiasts and is often discussed for its role in car culture and motorsports.
"...f anything much worse than driving a Lamborghini Countach. They look absolutely horrendous."
The Lamborghini Countach is a famous supercar known for its unique look and speed. It's often talked about because it represents a certain era of flashy and powerful cars.
The Lamborghini Countach is an iconic supercar that became a symbol of 1980s automotive design with its sharp angles and scissor doors. It is significant for its performance and bold styling, influencing the design of future supercars.
"when you dig underneath it, is still a Freelander. So you're going back to like,"
The Land Rover Freelander is a smaller SUV that can handle rough terrain and is good for everyday driving. It's popular because it combines off-road ability with comfort.
The Land Rover Freelander is a compact SUV that was produced from 1997 to 2014, known for its off-road capabilities and versatility. It is significant as it helped to establish Land Rover's presence in the smaller SUV market.
"I think that thing is absolutely terrible. It looks like someone's got an F-Pace and gone, just, just wait."
The Jaguar F-Pace is a luxury SUV that is designed to be both stylish and practical for families. It's popular because it offers a comfortable ride and a bit of sportiness.
The Jaguar F-Pace is a luxury SUV that combines sporty performance with practicality, first introduced in 2016. It is significant for expanding Jaguar's lineup into the SUV market while maintaining the brand's performance heritage.
"...at's about this size. And what's cool about that XJS straight six engine is Jag initially developed it..."
The Jaguar XJ-S is a stylish and comfortable car that was made for people who like to drive long distances in luxury. It's known for being a nice mix of speed and comfort.
The Jaguar XJ-S is a luxury grand tourer produced from 1975 to 1996, known for its elegant design and comfortable ride. It is significant for its blend of performance and luxury, appealing to those who enjoy long-distance driving.
Select text to request an explanation
It's a rumour, but I've heard from a few people the same rumour, so I'm like, I think it's correct.
Volkswagen ended up with ÂŁ35,000 of speeding fines after that trip.
Wow.
Because Ben was caught doing, like, north of 200 numerous times.
Wow.
And the accumulative fines that ended up, and Volkswagen just, you know, shoved them on it.
Hello and welcome to another episode of Talking Shot.
Today we are joined by Mike Fernie.
Hello.
So please make sure to like, comment, subscribe, and let us know who you are until next time.
A little bit of a warm-up question for you.
What does success mean to you?
Oh, I have a slightly lame answer to that, which is kind of the reason I got into doing car stuff.
I was studying to be an engineer before, and basically I just sat down one day and was like,
right, what will I wake up in the morning and just be happy to do?
Like, Elon was not seeing like a job.
I will just be more than happy to open my laptop and just crack on till midnight.
Yeah.
So I think that is what I would deem as success.
The fact that I can, you know, work at home now, open my laptop and just write a script all day,
do loads of research, and I'm just having the time of my life.
It's stuff I would do for free.
It's stuff I did do for free right at the start.
I think that is my sort of key to happiness.
That was a really modest way of saying that you have a master's in engineering as well, by the way.
I was studying to be an engineer.
Well, no, I'm a failed engineer.
I've got a bit paper.
I've gone on a shelf somewhere.
You've got to say that just in case anybody else.
And I've got lots of friends who were on my course who have gone on to be like some of the stuff,
you know, it's that serious that they can't really talk to me about it.
Yeah, some of the guys like chemical weapons and it's just absolutely mental.
Is that maybe then the angle of where you're going now?
Is that engineering side of things then?
Yeah, it's kind of always been, I started off my sort of little break in car journalism
was with Carthrottle, who Alex Gerstin, all to Alex.
I basically stood out versus all the other interns that were applying
because I had that engineering background.
So immediately that just gives you that half step above other people applying
that you've got that education specifically in something that can be applied to cars.
So from the start, I was writing articles about how stuff on cars worked,
simplistic stuff like literally internal combustion, diesel versus petrol,
that sort of thing, and it's just kind of gone from there.
So I was a writer, I was a journalist, and then the demand for video
as I was going into journalism just went like that.
So immediately you had to be on screen, you had to be a face, and that's kind of where I ended up.
We'll cover some of the content because one of the videos I want to ask you about as well,
because I won't go there yet, just yet.
I don't know why, I thought it was super interesting, but I saw it, I was like, oh, that's amazing.
But briefly bring us up to speed for those who maybe haven't caught with Mike Ferney's content
over the last few months, briefly brings up speed with leaving DriveTribe.
Yeah, so I was head of video at DriveTribe.
Well, I was at DriveTribe for about eight and a half years,
head of video for the vast majority of that,
and that basically meant that I was coming up with a majority of the ideas,
planning the videos, scripting them, and in a lot of cases filming them as well.
But DriveTribe itself was owned by Clarkson Hammond in May.
It was their kind of social media platform,
probably had Amazon as their sort of television side of things.
So they were essentially the bosses.
At some point during DriveTribe, Richard Hammond bought the other two out,
so he became like the sole boss,
and I'd say that was the real sort of glory day of the DriveTribe YouTube channel
when we had that like singular boss,
and it was me, my colleague Lucy and Dave,
a very small team with Richard blasting out videos.
And then, yeah, last year I decided that it was time to kind of make a move,
do my own thing, and start my own channel.
And yeah, so that started in November.
November the 4th was when the first video went out.
And yeah, it's going very well.
I'm very happy with the decision.
It was scary as hell, considering like almost a decade spent at DriveTribe
and kind of moving out from under Richard.
It was quite a scary thing to do,
but yeah, I'm now very glad that I've done it.
And yeah, I'm very happy with how the new channel's performing.
Yeah, nice, well done and congratulations.
Thank you, absolutely, yeah, that's it.
Smashing it straight away, straight off the block.
Yeah, I had lots of debates before I resigned at DriveTribe.
I had lots of chats with my other YouTuber pals about how this could go,
and lots of people had very different answers.
I would say Tavaarish was up the top end where he was like,
you're going to absolutely annihilate it.
You're going to be making this ridiculous amount in your first year.
You should have done it yesterday, like what are you doing, quit now.
And then I've had others that were a bit more measured.
They're like, okay, well, it could be the move.
There could be this, there could be that, but be a wee bit careful.
And then plenty between those as well.
So I had lots of different sort of research chats with them
about what sponsorships would look like, what ad revenue would look like.
And having ran the DriveTribe channel,
I kind of had a gauge of how many views equals how many pounds,
what sponsorships looks like for a channel of that size,
and then shrinking that down to what I thought I would achieve.
But yeah, my aim was by January 1st, I'd have 100,000 subscribers.
And I think it took like three videos and like four weeks,
three, four weeks to hit that.
Which is the case, everyone that leaves a big channel,
I feel like they always underestimate how it's going to do.
I know Alex, especially he was happy with like 10,000 subs or something
after a few months and he'd hit 300K in like 10 days or something.
It was just ridiculous.
And he talks about how overwhelming that was
to the point where I can't do this anymore.
What was your reaction of the sort of the quick success really?
Was it a similar thing or?
Well, not to be arrogant, but I kind of, I'd listened to your podcast
and listened to all the other podcasts where Alex is sat in
and said all those things.
So I had that in my mind being like,
okay, everyone underestimates it.
So don't be that guy, think a bit punchier.
But to have hit it in like two and a half, three weeks,
still kind of blew my mind because, you know,
you come from that three million subscribers at Drive Tribe,
you're constantly asking how,
what percentage of that is going to come over
and no one could really answer it.
But now we know, so there you go.
You have Richard's sort of support in doing what you did.
Was he quite happy with you making the move?
Yeah, I think it was a surprise
and he was initially like quite sad that it was happening,
but I would say very quickly he turned
and it was super positive from then on.
He made, I think he had some inkling
that some channel split ups had gone very badly elsewhere
and therefore he wanted this one to be done properly.
So straight away he was like,
right, let's get a leaving video sorted.
Let's make it something cool.
We'll chat it fully through to the audience.
So hopefully, if other people are going to make that move,
we're kind of like a sort of example
or template of how to do it professionally and properly.
Yeah, it can be done.
Yeah, exactly.
Yeah, the other ones that you look at Donut, Alex,
I mean, they're not particularly nasty,
but like you can tell it wasn't done,
the company side of things, they didn't do it great.
They still had a lot of pity and awkwardness.
Yeah, and it just means the audience
is going to be very one-sided.
Well, now it's not like my audience are pating on Drive Tribe.
They're almost certainly still watching
all the Izzy and Richard content going on there.
So it's kind of paid dividends the way we did it.
Yeah, and it's open now to collaboration as well.
Yeah, yeah, exactly.
You know, to do that video and yeah,
we very much spoke about cameos, road trips,
anything that comes up that makes sense to have me along
in some old British Rover.
Yeah, I'll be there.
Which is actually quite conscious of,
you are a fan of old Rovers and whatever.
Yes, lovely little triumph.
Well, yeah.
So that is mine and Ben's dad.
Okay, cool.
It's company overspill storage,
you know, just storage for the company.
But yeah, he likes anything old British Leyland.
There's a Rover sign on the wall as well.
The first thing I saw when I came in.
Yeah, X Rover,
many, many, many years ago from school,
Rover Mechanic from school,
and then sort of done what he's done in business to where it is now.
But yeah, anything like that,
Triumpha Clones, SD1s,
old Cavaliers,
anything like that, that's him.
I can sort of relate on the sort of,
the classic car sort of knowledge there really.
But yeah, they're just are,
just honest and easy to work on and, you know,
yeah, character that I think has been lost over the years.
Yeah, I feel like I'm very much the sort of MG Rover champion
on the internet.
Which is, it was actually quite cool.
MG asked me to do a little sort of
online commercial thing for them recently
because they've essentially Googled
which YouTubers do MG stuff.
Yeah, exactly.
I dragged Ben Collins along to it as well.
But no, that was actually a pretty surreal moment
to be sitting filming for MG.
That's very cool.
Yeah, I'll say it's a brand that's just come back out of.
Yeah, they're doing very well.
Yeah, yeah, sure.
So on the video that I was going to be,
it's the cat side video.
Everyone's going to think,
especially you guys are sure.
What?
But there is actually like, it's really cool.
You say that.
Yeah.
The amount of people I've come up to be,
and I don't know whether to take this badly or not,
they come up to me and say,
do you know what?
I actually watched that one.
Yeah.
And I'm like, right, okay.
So he don't clearly watch anything else.
I relate it to it straight away when you release to it.
And I don't know why.
I just remember being in the car as a kid.
I was in my dad's big car fan as well.
And he was obviously telling me,
they're sort of like,
how ingenious cat size are really considering
and the guy who invented them or whatever.
And they are, they're really cool.
Do you know what?
I'm annoyed.
I've got up too early this morning,
so I forgot to bloody do it,
but I was going to bring the cat size
and like hand it right.
It's in the back of my other car.
Yeah.
Yeah.
That's been weirdly by number one video.
You know, I'm thinking engineering car engines,
even my I've left drive tribe,
like YouTube drama video.
Like this cat size is just punted way above it.
It's basically the reflector has done really well.
Yeah.
Yeah.
But I think that's, it's a, it's a cool thing,
but it's also quite scary because how do I,
I, that's a video that could have done 20,000 views,
but it's now done, you know, five 50 or whatever it is.
So it's one of those where it's like, you're right.
It's a knife edge, whether that's too niche and too boring.
Cause as you say, just a cat size.
But if you get the framing right title and thumbnail,
it can go nuts because I feel like for, for my side of things,
the best YouTube videos, they're, they're niche,
but they're also mainstream.
So it's a something, a bit of engineering that everyone knows about
and everyone sees every single day,
but no one's bothered to go that nerd day and do a bit of content about it.
I feel like that's the sweet spot.
Yeah.
But then, you know, people say, oh, we'll do a follow up about traffic lights.
And it's like, no, they're not interested.
Yeah.
But I've started thinking about potentially like different road barriers.
Like there's some that can take like a 200 mile an hour hit from an HGV
and others that are literally designed to give way.
So like the, and how do you design something that could take that big a hit
or then something that she deliberately collapse.
So to me, this may be something there,
but trying to follow up cat's eye is going to be difficult.
Yeah.
Well, that was going to be one of the questions was,
is there another engineering marvel that you like as an engineer?
It doesn't even have to be something that you want to make content on.
It could be one that actually you think this would bomb.
Is there another one that you sleep on?
I've, so I do a bit of YouTube consultancy for other channels.
And one of them is a World War Two channel.
And that has got me going down so many fricking rabbit holes
of different engineering that happened during the war
because war is the best thing to accelerate engineering.
So I would love to get stuck into especially some of the German stuff
because they were just nuts.
But I, I don't know how that would go down.
It might completely bomb.
Moving away from cars and doing, for example,
a plane say like an ME 262 like first jet fighter.
Would that just absolutely 10 of 10 on the YouTube charges?
Or would it do really well?
I don't know.
The only thing with that plane is, I don't know why,
but there's like viral memes of like the Americans described.
That was at Mesha Smith.
That's right.
Have you seen that video?
What the hell was that?
What the hell was that?
I don't know if that's the, I don't know.
I'm not sure.
But I would, yes, the Airbus made their own.
They've made like a brand new ME 262 came over to the UK a couple of years ago.
And we were actually going to, this is actually a weird one.
We were going to film that.
DriveTripe had a non-car channel called What Next?
It used to be called Food Tripe.
And that's where James May would make his sandwiches and these horrific
wartime meals that he would love making.
That then transitioned into What Next with that premise being,
well, what the hell next is going to come on the channel.
It could be basically anything we're into, we'll go and do it.
My biggest video on that was about a nuclear bunker up in Scotland.
And we put that out just as Oppenheimer, the movie came out.
And that went and did like a million views.
Talk about how this nuclear bunker works and how atom bombs and hydrogen bombs work.
So that was a lovely, almost like pressure release from car stuff,
just doing something else.
And for it to perform that well, it was like, okay, we get this right.
Kind of like Cat's Eye.
You just stumble upon a way to thumbnail and title that concept.
People will watch it.
So yes, my follow-up to that was going to be an ME262 because we were going to go to the air show that
this new Airbus version was coming over, but it landed.
So it's at this air base that's shared by the British Army and the US Army.
And this ME262 lands and it's supposed to turn left and go into the British hangar
so that all the British media can come and film it.
But this pilot just, you know, either doesn't get directed or just thinks,
oh, no one's telling me which one to go in.
He takes a right and goes into the US hangar.
And once it's in there, I mean, it's in there and this is a proper area.
So we're talking B2s, F this, F that, fighter jets in there.
These things are like fully, because of the finish on a, I need to get my, yes, an F35.
The finish on an F35 jet, it's like a special matte finish that has to be temperature controlled.
So these hangars are like fully hermetically sealed for these jets to sit there.
So once this 262 was in there, that was it.
Like no one, no one could, you know, we had full camera crew there, whole news crews and everything.
You know, it was a proper, everyone was waiting for this plane to come in.
The first time anyone had seen one and it buggers off into their own body.
I would love to know what the pilot's reaction was.
Well, he probably did give a shit. He went and had his lunch.
But the thing is that plane exists.
So I feel like I've got, I've got a revenge to, to partake on that, on that plane.
So I'd quite liked it.
It's in Germany somewhere. I'd like to go and do that.
But who knows how that would perform.
If it would perform great, I'd love it.
And I would then branch out and be a bit more, I don't know if you followed or followed.
He's kind of stopped doing YouTube, the Tom Scott stuff he used to do.
He would literally just, if something he found interesting, he would just go and do it.
So frickin, there was, there was one device.
It's, there's actually one of the smallest cog.
He would do a video about, it's almost like a compressed air gun that French farmers,
this is super random, French farmers would fire compressed air at hail clouds
so that it didn't ruin the crops.
There's one of them outside Richard's workshop for whatever reason.
So, you know, he would just do a video about that.
Because again, like no one knows anything about that.
But everyone knows, like a hail cloud, everyone understands that.
So if you can get, like, if you can get a good amount of views,
if you can, if a video can do very well of you just reacting to loads of rants,
you're winning really, aren't you?
Because then you literally get to do whatever you want.
Yeah, it would literally be like, okay, what are we filming this week?
It's like, okay, well, I'm just going to go on Google Maps
and just have a look for about an hour or so.
And just if I come across something I find cool, we'll just go to it and film it.
Freaking, I don't know, I like a stone circle, I like a Neolithic tomb, all that stuff.
I'd absolutely love to, but the chances of it actually performing are crazy.
I think on that engineering angle though, I think you've got the potential for that actually to do very well as well.
Because I think that's the content that people actually want to see.
They want to see something a bit different than, you know, the people who love car content, but, you know, stuff like that.
Well, yeah, like, I don't know, like, I know where the, you know, the Grand Tour, the French special, the Trebuchet car.
Like, I know where that Trebuchet is because I know who made it.
So like, although it would actually have a slight car connection because in the title I could put Grand Tour, you know,
would a video on a Trebuchet, how a Trebuchet works?
I don't know, is that 8,000 views or is that 800,000 views?
Well, if I'm going to find out.
Well, I don't know.
I guess now by myself I can take those risks, but also it's all on me if it goes wrong.
I would almost love to know sometimes, and you might have a bit more insight into it,
what the French car manufacturers, particularly Peugeot, actually think to those three,
because obviously, well, they didn't have lots of nice things to say about them.
But then again, don't they say, you know, all publicity is good, but there's nothing as bad publicity.
So people still bought them.
Yes.
People were still buying them.
Well, there's a story behind the Peugeot situation where they kind of made their own bed
because they wanted a specific Peugeot for one of the shows.
And Peugeot said no, because I think they knew they'd pan it.
And of course, to someone like Clarkson, that's red rag to a pool.
So they then just, you know, filmed that entire fucking episode on how bad the Peugeot was.
So I think, you know, they could have been smarter with their PR in that aspect.
But no, I think in terms of PR, I think if you're on Top Gear, I think it's overall a good thing.
I don't think there was too many people.
Apart from Elon Musk, he kicked off about the Tesla Roadster thing.
But, you know, Kearnig's egg, I would say the best thing that happened to them was Ben putting it in the tyre wall.
Same with Remak on the Grand Tour.
I think that in terms of PR thing, it didn't get much better frankly than Richard got off the side of that cliff.
Absolutely.
So it's, yeah, I'd say overall, in some extreme circumstances, I think overall there's no such thing as bad publicity on Top Gear anyway.
No, no, no.
It was comedy.
It was like TV, you know, gold as well, wasn't it?
That episode, it was just hilarious.
Oh, so funny.
I like what they did in later days with the specials.
They liked the French one that you mentioned there because, you know, it just, I don't know, different angle perspective of, you know, French cars or just, I just liked that later age as well.
Yeah.
And I don't know which way they're going to go now.
I don't know if they're going to go, I think we'd know if they were going audience based again.
I think we would know that people had gone to a tent because I think they've almost finished filming at all.
Not sure.
But just the amount of time that's elapsed, I feel like they've, they must have cracked on most of it.
And I think we'd know if there was audiences involved by now.
Yeah.
So I think it is going to be specials from there on in, which I think is the call.
Yeah.
Yeah.
Quite looking forward to see that angle.
So am I.
Because I thought I'd watch their own channel, but then adding the three of them together, let's see on that because that could be quite, you know, quite different.
It's interesting that Francis is, he's doing like other TV stuff, like he's got a couple of Channel 4 shows.
So he's already, it's not like it's suddenly going to be Francis in his first television show and it's the Grand Tour.
He's actually had like a few warm-ups.
He's doing stuff with Chris Harris.
He's doing like a train show on Channel 4 with Chris.
So it'd be interesting to see how that comes out and how that, how him and Chris compares to him in the throttle house voice.
Although still, I mean, Amazon, unless I've missed anything, Amazon has still not officially said that those three are the Grand Tour hosts.
Everyone knows that it's a fact.
Every tabloid's covered it, but I still don't think Amazon have said, here's your next three Grand Tour presenter.
Interesting.
Which again, is that clever marketing again?
You know, are they cleverly doing that by putting information out there?
Relique it.
See everybody's reaction and then come out with three completely different ones.
This was all rubbish.
Do you know what, they've got the money that they could make the entire series and then be like, do you know what?
Don't fancy this.
And then that's that.
Maybe that's why they haven't announced it.
I hope not.
I'd really like to see it.
Is the Francis Bourgeois, is that, is it a character?
It's got to be.
I've never met him, but I've been told that, yes, there's videos of him on the internet like five or six years ago, pre-train, you know, cranking out.
He's much less animators.
It's very funny.
And it's actually quite funny just to see somebody's passion for something.
If it is indeed an actual true passion, which I imagine it is because that's a whole lot of effort to go through all of that.
Yes.
Just to develop a character.
But he seems to have got Chris Harrison to trains too, which feels a dangerous combination.
Chris, he goes, he gets pretty damn nerd as well.
So to apply his car nerd stuff directly to trains, it's a whole new door over there.
Oh yeah.
Oh yeah.
I don't know if it was from the show, but I did see a clip of them in the convertible.
I don't know what it was.
Ah.
Chasing a train.
Alongside it.
Absolutely.
That was a nice car.
DTM.
One of the special edition ones.
Yeah, it was.
Yeah, it was.
Yeah, you're right.
You're right.
Yeah, that's some video, isn't it?
Yeah.
All yet to be revealed.
Is there anything you would do, you've had like a month now and what are we on now?
You've not even really had a month of making content, I suppose.
Have you really?
Or like since you've released it or just over?
I've got my ten-up plugs now.
So I've got my sort of YouTube.
Yeah.
If people know YouTube, there's, within studio, you have a ranking at ten.
I've now officially got that.
So it's quite nice to sort of compare against.
So is there anything you would say to yourself?
Is there any bit of advice that you would have given yourself now knowing what you know
to day one, just left drive, tribe?
I've had a bit of feedback saying you're doing too many engines.
Can we see some cars?
But my content thus far has been very engine focused, apart from the cats.
I've not done too much.
I've done a wee bit on my ZR pot hatch, but I've not done a hell of a lot on just like
car reviewing or kind of my main thing was kind of top gear nostalgia cars.
So like a drive tribe, we did stuff with Veyrons and Ferraris and yeah,
all those sort of iconic top gear your cars.
So I would like to tap more into that, but I think when you're an individual,
it's suddenly much harder because people are, you know,
when someone asks about insurance and when someone asks about liability,
you've not got that bedding that a company has.
You've got that kind of backing behind you.
So it's stuff that I will definitely figure out, but right now,
you know, finding an engine on a river bank and dragging out with a tractor.
That's no worries.
It's getting decent views.
People say too much engine stuff and I'm like, well, people are watching it.
So like I understand it has been very enginey and I am looking to kind of move it.
But at the same time, the formula thus far has to mean good.
Like if you were to say to me on first like November 4th channel goes live,
you would say to me that every single upload will get a six figure and you count.
I would have absolutely grabbed your hand.
So I remember Chang with the auto Alex guys and like they were right in the middle.
They were saying they reckon my channel would be somewhere between 70 and 120,000 views.
And then we sort of worked out the commercials off the back of that.
And that's where the predictions came from.
But I've kind of absolutely obliterated that.
I think my worst performing videos like 102 up all the way up to Katzai at like five.
I think it's 560 now.
So yeah, like I'm absolutely buzzing with that.
So in terms of like, would I go back and give me some advice?
I don't think so.
I think I've I'm quite happy with like the template of it thus far.
I do want to be a bit more adventurous and I want to be seen to be doing stuff like
like that engine video of saying the factory that's building to go into EVs.
That was in Spain.
So I'd like showing the audience that I'm willing to go to Spain and go to Germany.
And I've got a video coming out of the world in Amsterdam.
Like those are videos where in the corporate fold and accountants looking at oh wait,
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