LIVE
Hello and welcome to the CarGuy Coffee Podcast! You are listening to the
interbrews at the NCM Client and Friends event. Enjoy these conversations! Let's brew!
What's going on, Solutionary Sprellard, subprime hero. I'm out here at the NCM Client and Friends
event right here in Kansas City, Missouri. First time I've ever been to this town and I'm loving
it here. And I got two of my friends right here. I got the one, two, I got Jeff and I got
Andrew up in the building, both from AET Automotive. Excited to talk to you guys
about what's happening right now with you guys, NCM. And let's get this thing going, man. I'm
ahead with you first, brother. Dude, NCM. I know this isn't the first one you've been to
one of these Client and Friends, right? This is your first one? No, we've done a couple in the past.
I thought we'd see each other some of these. So what makes you want to come out to one of these
events? That's the engagement. Some of the bigger events, there's barriers. The dealers are afraid
to talk and ask for questions because they feel like they're going to be sold. This is a truly
educational event. So people, dealers especially, left their guard down and are willing to get
educated. So you can not pitch your product, but if it's a fit, it's a fit. If it's not,
then there's other vendors, other solutions that they're here to see. So there's no forcing people
to sit in the demo or pick a product or have interest in a product that they don't need.
So I love that. Super friendly, super user-going environment. Super, like to your point, the
dealers here, they're open to conversation. They'll give you a couple minutes to just give them a
quick pitch, right? At least hear what you have to say. I've already talked to two dealers that
walked around that left with their little car that has the stars on it, right? Because they're
going around having conversations. And it's not that they're getting forced, but they win for
doing that, right? But I told you the feedback from that. I'm gonna say, I don't know if you've
heard any of the feedback, but they're like, oh man, these guys are great in here. They were
excited because they said they were getting pitched, but they weren't being like pressured.
And they love the way that felt. So that's what this environment is. This isn't a pressure
environment. This is a networking environment. This is a educational environment and it's a
friend environment. I love that a lot. So for you, coming here for your business,
why has this been intricate for your business to be here? I'm going to say that David Cain,
first off, the nicest guy in the world. I like going to the big events, but we're a small company
when it comes down to here. We can't compete with the big guys, but here we're just a normal company
in the automotive group or in the automotive industry. And we can sit next to some of the
big guys and have the same conversations. I like these smaller events, the more intimate
events. We still go to the big ones, but I think these intimate settings are what's really driving
true conversation. They actually make them friends and they make sure they're not just
passing by. No kidding. I couldn't agree any more than what both of you all said there.
Again, I love what you both said here. It's that feeling. It's the vibe. I would say the
clients and friends event is a vibe and that vibe is really, really good. It's very open.
It's intimate. You both said that and I love that word because when we can get together in a building
like this, where everyone pretty much stays together the whole way, like it's the morning
time, reading breakfast together, lunch, reading lunch together, dinner, reading dinner together,
discursions, we're all together at discursions, those conversations that maybe you can only get
in between a educational class for a moment, turn into hours when you're at one of those places.
You get great opportunities. You're not going to miss, or in Vegas, you don't know where they're
going to go at night. Even lunchtime, they might just be gone at lunch, right? Because they have
all these people pulling them so many different directions. I get it, but I love these things
for that reason. That being said, there's so many amazing solutions that are here too, right? So
coming here, there's also great innovative solutions with you all being able to connect with other
vendors here, right? So what about coming here and meeting other vendors, learning about what
they're doing, hopes you with your clients? Lots changing in the industry. AI tools are coming
out of everywhere. So knowing how our tool fits in with the day-to-day process of the dealerships
and the tools that they're using is hugely important. Our goal with our tooling, our solution is giving
dealers back time and being the first to market. How does that play in the dealer's whole life
cycle of month-to-month activities and other programs that they're using, other vendors that
we're using? So the dealer benefits more when we know what other people are doing in the life
cycle of the business. So if we have a solution that is easily, easily fed or tangent and gentle
to another product, it's an easier handoff where we use it. And it also helps us make our product
better. Oh, I love that. I think that's great, 100% right. It does all those things together,
learning how that we can all work and coincide in the same with the same type of client, right?
Because if that's not connecting well, then people are not going to want one or the other.
I see people out there right now, currently, owners that are like, oh, this is a great product,
but it doesn't read with my current product or it doesn't go with where we're trying to go right
now. So being able to know what they're trying to do, we can say, no, actually it does, and here's why.
And that's why it's really important. For you guys, coming to this event, what's hot, what's new
for you guys right now? On our side, or what are we seeing that's hot? Oh, hot and new for you on
your side. Our vendor shark tape presentation spelled it out. We're trying to make things more
of an owning the creative space. I saw that. I love that. And in the automotive side,
we've been around and we've been a creative company for a long time. Yep. However, we've still
we've been missing certain pieces, and we're going to start bringing those pieces together.
And we really want to be the industry leader in creative solutions for dealers across the board
and agencies. And so in installing AI solutions into our products that have been around for a
long time is taking us to the next level. I love that. AI, to your point, you said it earlier,
AI is a buzzword. It's been a buzzword for a while now, but it's now it's becoming a
common set. It's not, oh, we're getting ready to do it. Now, as we're doing it, and since like most
of our tools, it's actually the tool, it probably helped create some of our tools, right? And made
it, instead of it taking the years and two years that it would have back in the day, now we're
doing it way faster, way cleaner and way more proficiently. So these tools are designed for
all that. So AI is a great thing, whether it's whether you're using it for just your daily
sitting out messages and make sure that your punctuation is right, all the way through writing
code for you. All that stuff is available right now with AI, but when it comes inside your tools,
it should just be able to provide fluidity, right? Be able to give somebody something easier to use.
I love that you're talking about creatives, right? Being somebody that I do a lot of creative myself,
having tools that speed up my time, save me from being here every day, spending an hour to do this,
instead I can do it in minutes. It makes all the difference for me. Also, it takes away some of
that, what should I do? How do I do it? What looks right? Tell me something about your climate,
go back to you, Andrew, real quick. Tell me somebody inside your client base that maybe,
you don't tell me the name of the client, but tell me a story of somebody that used your tool and
actually testimonial was like, hey, I'm gonna just save me a ton of time. Oh my gosh, where to start,
right? Don Johnson, they're a small group out of Wisconsin. They've got 67 stores,
but we've come into their store and we've not only did they not have to go farm out,
create it to a third party or somebody else, they're able to do it in the house now,
but they're also deploying all of their ads for our tools. We're saving them time,
they're getting their stuff done. The day that they get incentives,
they're being able to build creative, launch their creative social media and websites,
wherever it is, and they've done that scene where normally there's a turnaround period,
which is totally in the future, right? Because humans have to get into the enter. I have to
send my offers off to my agents, right? They have to create it, they have to build it,
and they've got to get it approved, and it's all a cycle, right? And how people have their
income from our tool of powers and to keep them from using other offers and ads
honestly, within hours. Within hours, and like you said, give them time back throughout the day,
because too many times, especially somebody who's usually going to leave the charge,
has a lot of different things to do. Yes, usually not their only thing that they're doing. So being
able to, hey, let me give you an hour or two back at the end of the day that you can breathe, maybe,
even just to breathe, but maybe to do work that maybe is those things you constantly get behind on.
So that alone to me is worth a ton. Time is one of the most valuable things that we have. Actually,
it is the most because we don't get any of it back. You spend it, there's no return on it. It's
done, right? So that being said, I love that you're talking about that. For you, why should people,
I got to ask you this, why should people reach out to you guys and start doing business with
you now instead of tomorrow? Things are changing quickly. And a lot of the AI agents that are
coming on are helpful, but they're scattered around different places. We have a centralized
marketing hub, a creative hub that has syndication tools that makes it easier to deploy. So today,
every delay, three-day delay throughout the year is 30% of your advertising days. So every day you
wait for advertising, you're losing out on potential visibility and walking traffic to
your sales tax. So every delay while I sign up today, you can no more delays.
I love that. And that is, I love that you said that because it's changing all the time. So if you
keep waiting, you're going to get behind, you're going to get further behind, you're going to get
further behind, or you're going to be like, man, I wish I started yesterday. And that's the truth.
And no matter what you're doing, start today, get it going. But the biggest thing is have a
conversation. Just talk to them. How much does it cost to have a demo and talk to you guys about
what you do? Free 99. It's free 99, y'all. But how much could it save somebody throughout a year?
Tens of thousands. Tens of thousands, right? Being a SaaS solution, there's our tools with
DIY, right? So it does require the user to go in there, press the mouse, press the keyboard,
do the work, right? But the savings that you have on top of it, not only the time,
you get the time savings, but also the cost savings behind it. You can put more dollars
towards advertising, or invest yourself in some of the key elements. So whatever it might be,
people that get coming to our tools, they love it. Not for everybody, but we talk to people,
we have several good demo folks. We truly try to understand how their business
people seem to relate, because there's people that will say, this might happen to you,
you don't have, it doesn't seem like you guys are going to need this. Other solutions might
be honest with us. That's what happened all the time, but we're very honest with
us, and we want them to use our tools. Yeah, the last thing you want somebody to
bat about the tool that they're not using, and that happens a lot. So it's good. And I love that you
are like making it very clear from the beginning, is like, hey, look, if you're not going to use it,
then maybe we should do this later. I don't want you to use a tool, and then tell me too much later,
it doesn't work, or just not using it. And that's massive. That's really massive.
We don't sell any of our tools. I love that. You sound like you guys are solutionaries.
I love it. And that's the one thing about a solutionary is we don't sell. We
solve problems, right? We present options to people, and if they love those options,
then great, we'll do business together. But if you don't, well, shake hands, leave us friends.
But hopefully, you got a little better from me showing you what you could do, right?
And I love it, that's your business model. And I could sense that about you all.
There's something special about what's happening over AT, and I'm going to tell you,
if you're not out there looking for ways to be more creative or find tools that make
easier for your team, so you don't have to use third parties so that you can save time,
save money, and make money, these are the people to call. What's the easiest way to reach you all?
That's right. It's too easy, right? And earlier, I called you Andrew on accident,
I realized that. So my bad, Jeff, Andrew, right, we're ready to go, folks. We're going to go ahead
and finish this off. There's only one thing left to do, and that's to drop some F-bombs.
These are F-bombs that don't offend the moms. And first thing is we're going to forgive,
forgive that I messed up the names at a moment, right? I should have seen Lou yesterday. It was
pretty awesome, guys. So we're going to do this. If you guys don't know the moves, I'm going to
show you right now. Let's do it. So F-bombs, I don't offend the moms. We're going to put our
hands on our shoulders, and we're going to wipe off the weight of unforgiveness, forgive,
and then focus, then fly on a count of 3123 forgive, focus, fly, and keep
rowing all the time. We're here over here at the NCM, friends and family,
all the same, friends and family. We're having fun with two amazing guys. I'm so glad that you
guys came check this out. We'll see you guys on the flip side. Peace.
0:00
12:21