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Hello and welcome to the CarGuy Coffee Podcast. You are listening to the interbrews at the NCM
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Client and Friends event. Enjoy these conversations. Let's brew! What's going on Car Guys and Car
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Gals? It's Lou Ramirez the Car Guy and we are Brewing Solutions at the NCM Associates,
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Clients and Friends Workshop and look at who we got here. Some locals in the house that
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are able to go to their house, sleep in their bed during this event, which has its own
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sense of special, but help us to make welcome for the first time on the CarGuy Coffee Podcast,
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the one, the only Rachel and Anthony. No! Welcome to the show. party.
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party. We're doing amazing. So, thankful that you all are out here, but you all are locals. Tell us
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a little bit about your store, what you're doing here and tell us a little bit why you're at the
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event. I'm going to pass it to the lady first. I'm married, so that's why I'm here.
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My husband's an entrepreneur and we got involved in the car business and
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he's doing it constantly. So, here I am. So, I'm here to learn. What about you? Yeah, absolutely.
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It was five years ago. We got a phone call from two friends. Their dealership was doing bad,
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asked us for a decent investment. We did that and didn't know much about the automotive business.
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What's the matter? She's been an entrepreneur my whole life and wanted to help them out.
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They were strictly a buy here, pay here facility and me just jumping in. I tried to learn everything
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like Rachel was going to roll up our sleeves and do collections and call people. And first I said,
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he said, you want to do it? And I said, no, we're not doing this. And then we did. It's great for
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marriage. I bet it is. Speaking of great for marriage, so how long have you all been married?
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We don't know. Did you even turn in our marriage license? I may have forgot to know about.
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We got married November of 21. His father was sick with cancer and so we wanted him to be a part
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of the wedding. So, we had a COVID wedding, little chapel here in Kansas City. And so,
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we're about to celebrate his four years. Four years. I was sort of the first lawyer.
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Wow, this is a great history. I was looking for a man that had previously married
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because I had gone through a marriage and it didn't end well. That's why I'm here from Tallahassee,
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Florida. Go Seminoles. We'll plug there. But yeah, no, I met Anthony and he had blue eyes
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and I was like, I'll go on a date with you. You have your hair and your teeth and you love God.
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Staying, let's go way down the road. So, we've been doing this together and we just jumped in
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the deep end. And after we had that store, I said, why not double down? We went and bought another
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store about 25 minutes north of the location we're at right now and that's predominantly retail
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sales. And so, as we went into it, I come from the tech background, started a tech company,
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sold a tech company. And what I kind of saw in the automotive space, it's just ripe for a lot
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of great opportunity with AI and some of the technology out there. So, we decided to go
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all in, rebrand our stores. We're going through that right now and our hope is to buy another one
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before the end of the year. And so, focused on those used car sales. And I told Rachel, we're
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going to become YouTube sensations are just listening to everybody and learning from everybody.
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And that's what we've been doing. That's what we do on dates. We listen to the podcast
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and all the car people. Awesome. Well, make sure that you listen to the Car Guy Coffee podcast
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on YouTube and all channels where you can get your podcast. But that's an awesome story. Welcome
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to Automotive, you serial entrepreneur you. That's awesome that you're able to jump kind of see that
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and then converting over to retail or just running a primarily retail operation. That is next level
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stuff. But I don't think people really give enough respect to how hard it is to run a buy here pay
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here operation. That is a challenge. That is something that takes commitment. And you got to
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see the big game in order to stay in the game and keep making it work. You guys are in the game
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getting better, having some fun at an event like this. What made you want to be a part of this event?
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I think the networking opportunity, even when we saw some of the vendors that were going to be here,
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you know, individuals, I didn't even realize as I started noticing all the people. I think
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number one in any business is the ability to network, you know, learn from people that have been
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there. And it seems more than any industry that have been a part of Automotive is really willing
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to help other people out other dealers. I'll just say at most industries, it's very segmented. We
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don't want to help you. We're competitors. This it's like, Hey, I got a dealership down the road,
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but let me help you and see what you're doing. So I again, I didn't know much about Automotive.
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I'm the guy that if I have to change a battery or break, I'm going to take it somewhere. But I
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kind of fell in love with it. And we're going to see this through and how we can help more customers.
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It's exciting. It's exciting. Exciting. She's excited. Yes. I'm having a great time. I promise.
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No, that's hilarious. The idea though, of being able to come network and learn from people that's
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critical. But the sentiment that car guys are very willing to help, I am so thankful. That's the
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view that you have of Automotive now, because that's not the automotive I came in with. Everybody
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kept their secrets close to hand every nobody wanted to tell you who their cool vendor was,
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especially if you were anywhere near the same market as them in any way, shape or form, they
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would keep their cards close to the chest. And now we are at a stage where we're seeing more and
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more people sharing because at the end of the day, me sharing how you can be better, by the way,
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that I'm getting better is only going to help me still be better one way or another, because
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there's some sort of gratitude that we get out of seeing you win over things that we hope to
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coach you through, right? Being inside of this business now, there are so many different
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opportunities and things that are evolving and coming forward, coming from the tech world.
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Okay, the advancement is only going to continue. This the technology isn't slowing down. What are
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some of the cool things that are on the horizon that have you pretty pumped up about this new
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adventure that you're on? I'll ask you this exciting adventure that you're on. What are some of the
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things that you've seen here that are exciting about the future to you? For me as a woman,
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being able to network with other women that are here, because it's a lot of men,
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which men are great. I'm married to one. But just learning different strategies and things that have
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worked well for people and getting to talk to, I talk to every single vendor. So all the vendors
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know who I am now, whether they pertain to me or not. But just to get even just a small bit of
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information that could help us or could propel us forward has been just for me great, because I've
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been here this week. You just flew back last night. So he took a red eye. And but the conference
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just getting to meet all the different dealers, managers, things like that, and just learn things
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that they have learned over the years. And I'm learning it in five minutes. So for me, it's been
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beneficial to have the was the cliff notes version of things. Because you don't necessarily need to
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go through all the pain and all the anguish of some of the lessons that a lot of people sitting on
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these stages, walking in these halls have had to grind through, because automotive is incredibly
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resilient. But to be able to learn from those that have all the battle scars, and be able to
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implement it and come out squeaky clean, there's got to be something special to that, especially
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when you're just now jumping into the business, right? Yeah, absolutely. I think, I think the
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one thing that I've seen and I'm really excited for is technology is going to allow, I think,
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the cell process not to be so transactional, right? I think I'm looking at our use car lots and
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stuff like that to be more retention impersonable and driving conversations and building relationships
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and net promoter scores, things like that. And I think that probably is what excites me the most
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was seeing some of the technology. I think you can keep a lifelong customer if you find ways to
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not be so transactional in the cell and understand more. And I think that's what excites me the
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most, right? As long as you can drive those conversations, that's what AI is doing. And
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then develop your sales team that when they come there, we can work inside. That's the exciting
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part. This is exciting me because they are so new to this industry, but they're coming in with
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such the right mentality. I believe that a lot of people that do come into this industry viewing
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it from the outside are set up to succeed, especially in this day and age. Because to your
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point, there's so much information here. There's so much to get that can help you move the ball
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just a little bit more each and every day. How do people find out about your store if they want to
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stop by and visit? We got solutionaries all throughout the nation, and they just might be in
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Kansas City and might want to take a little pop by your store or any of the incredible vendors
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that you see out here might want to just walk in and just say, Hey, I've seen you on the podcast.
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Just wanted to say what's up. We were at the same spot. How can they find you off?
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Yeah, just go to SSadoKC.com. That's our current brand here in about three weeks. You guys will
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see a brand new launch called Good Autos. And that's going to be our net new project or development
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or rebrand of all of our stores. And you'll start finding us on social engagement and things like
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that. We're excited. That's exciting. Heck yeah. We want to make sure that we do give love to those
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that are putting on the event. Do you have anything to say to the awesome staff, the awesome people
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running around making sure that this entire event has been curated to perfection? Because they always
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do it excellent. Anything that you want to say, especially to the ladies running around, making
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sure that we all get our stuff in gear. Thank you, Julie. Julie, Julie.
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Yes, it's been amazing. Seriously, just the way that everything's been laid out, the food,
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the food's been incredible. Shouldn't have probably eaten a lot of it. I'm gluten sensitive. And that's
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fine. Don't tell my mom and mom don't watch this. Yeah, yeah, but Coke products would be a plus for
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next time now. Amen. Come on, people. The biggest room in the world is the room for improvement.
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And Coke products would definitely be a way to clean out some of those corners inside of that room.
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You still have the rest of this half day left. This is the shorter day you made the red eye to
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come in. But based off of seeing on a satellite what's been happening, because she's been buzzing
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around all over the place, got you signed up for a podcast, he said, What am I doing? What are we
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talking about? What did you sign me up for? All that stuff. She's part of the whole experience.
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You got to do it. But what are you enjoying about the event on the bit that you have seen?
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Yeah, I think, again, just going back to those vendors, you continually research, follow your
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start to see some of those people, the drive century, stuff like that in person. And I think
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being in person is so much more advanced than just social media doing stuff. And so I think
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that's the great thing. So start networking some more and again, gotta get mad props to the great
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coffee out there. They put sweet and low there. I really judge coffee places. If you don't have
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sweet and low, then I don't think it's good coffee, but it's just my two cents that everybody has
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their opinion. Everybody's cup is their own cup. But either way, you're responsible to sip it up.
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And over here, we've been brewing a whole lot of solutions. A lot of great stuff is going on.
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But you missed the first day where we taught everybody how to drop f bombs. So this is something
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that you can take to your business in order to keep growing. And it's not the f bombs that offend
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the moms live with drivers in the room speaking of Steve Roth, sirs up in here. Do you have drive
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centric by the way? Who is your CRM with? We actually still when we acquired them, they had
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an older one. So we're actually in the process of looking at them and we have a call with you.
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Again, not enough. Oh, here it comes. Here it comes. I got more people. This is just an endorsement.
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Drive centric. Literally, it's not because I have Steve in this room, but with my clients,
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I'm the best sales first. So you want to talk to me. What is going on?
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Three. No one right now. Oh, perfect. I was hoping to just skate least.
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But that's the environment that we're in, everybody. That is the hair himself.
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Mr. Steve Rossler, the drive with live guy or the live with drive guy. He always calls us the
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coffee car dudes or coffee car guys gets our name wrong all the time, but he is live with drive.
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We start messing with him. But no, as you see, everybody, the environment here is all friendly
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because it literally has friends inside of the name of the event. And there is so much to take
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away so many opportunities, but to also have access to the people because at the end of the day,
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with all the technology that we use, connecting to the right people is pivotal for anybody's
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business to move forward. I am so thankful that you all took the time with us. But with that,
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these f bombs are to forgive focus fly. There is a little bit of dancing with it where you did
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you remember the moves? Were you in the room for that? Nope. By the look on your face, you don't
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know what I'm talking about. So with that, we wipe off the weight of unforgiveness. We get focused
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on where we want to go. We want to help and what we have control over. And then we stretch out and
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we fly so that we can keep rolling all the time. So come on in a little bit more. We're going to aim
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at the camera. We're going to say the words or get focused by all 3123 forget,
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focus, line and keep growing, keep growing. Car guys and car guys, we appreciate your time.
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I am Lou Ramirez, the car guy and you've been building solutions on the car guy coffee podcast
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here in Kansas City. Come on over here a little bit with these incredible individuals seeing that
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a marriage inside of the car business can work folks. They are doing a great job at it and they've
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married into the car business and we're so thankful that you are here and you are making this happen
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for all of us. Show us how it's done. Learn, learn, learn, keep growing. But thank you so much for
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doing on the podcast. We have this couple, the one, the only Rachel and Anthony. No. We appreciate
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you all. Have a good one. We're out.
