NCM Event Conversations feat. Rachel and Anthony Nall

Hello and welcome to the CarGuy Coffee Podcast. You are listening to the interbrews at the NCM

Client and Friends event. Enjoy these conversations. Let's brew! What's going on Car Guys and Car

Gals? It's Lou Ramirez the Car Guy and we are Brewing Solutions at the NCM Associates,

Clients and Friends Workshop and look at who we got here. Some locals in the house that

are able to go to their house, sleep in their bed during this event, which has its own

sense of special, but help us to make welcome for the first time on the CarGuy Coffee Podcast,

the one, the only Rachel and Anthony. No! Welcome to the show. party.

party. We're doing amazing. So, thankful that you all are out here, but you all are locals. Tell us

a little bit about your store, what you're doing here and tell us a little bit why you're at the

event. I'm going to pass it to the lady first. I'm married, so that's why I'm here.

My husband's an entrepreneur and we got involved in the car business and

he's doing it constantly. So, here I am. So, I'm here to learn. What about you? Yeah, absolutely.

It was five years ago. We got a phone call from two friends. Their dealership was doing bad,

asked us for a decent investment. We did that and didn't know much about the automotive business.

What's the matter? She's been an entrepreneur my whole life and wanted to help them out.

They were strictly a buy here, pay here facility and me just jumping in. I tried to learn everything

like Rachel was going to roll up our sleeves and do collections and call people. And first I said,

he said, you want to do it? And I said, no, we're not doing this. And then we did. It's great for

marriage. I bet it is. Speaking of great for marriage, so how long have you all been married?

We don't know. Did you even turn in our marriage license? I may have forgot to know about.

We got married November of 21. His father was sick with cancer and so we wanted him to be a part

of the wedding. So, we had a COVID wedding, little chapel here in Kansas City. And so,

we're about to celebrate his four years. Four years. I was sort of the first lawyer.

Wow, this is a great history. I was looking for a man that had previously married

because I had gone through a marriage and it didn't end well. That's why I'm here from Tallahassee,

Florida. Go Seminoles. We'll plug there. But yeah, no, I met Anthony and he had blue eyes

and I was like, I'll go on a date with you. You have your hair and your teeth and you love God.

Staying, let's go way down the road. So, we've been doing this together and we just jumped in

the deep end. And after we had that store, I said, why not double down? We went and bought another

store about 25 minutes north of the location we're at right now and that's predominantly retail

sales. And so, as we went into it, I come from the tech background, started a tech company,

sold a tech company. And what I kind of saw in the automotive space, it's just ripe for a lot

of great opportunity with AI and some of the technology out there. So, we decided to go

all in, rebrand our stores. We're going through that right now and our hope is to buy another one

before the end of the year. And so, focused on those used car sales. And I told Rachel, we're

going to become YouTube sensations are just listening to everybody and learning from everybody.

And that's what we've been doing. That's what we do on dates. We listen to the podcast

and all the car people. Awesome. Well, make sure that you listen to the Car Guy Coffee podcast

on YouTube and all channels where you can get your podcast. But that's an awesome story. Welcome

to Automotive, you serial entrepreneur you. That's awesome that you're able to jump kind of see that

and then converting over to retail or just running a primarily retail operation. That is next level

stuff. But I don't think people really give enough respect to how hard it is to run a buy here pay

here operation. That is a challenge. That is something that takes commitment. And you got to

see the big game in order to stay in the game and keep making it work. You guys are in the game

getting better, having some fun at an event like this. What made you want to be a part of this event?

I think the networking opportunity, even when we saw some of the vendors that were going to be here,

you know, individuals, I didn't even realize as I started noticing all the people. I think

number one in any business is the ability to network, you know, learn from people that have been

there. And it seems more than any industry that have been a part of Automotive is really willing

to help other people out other dealers. I'll just say at most industries, it's very segmented. We

don't want to help you. We're competitors. This it's like, Hey, I got a dealership down the road,

but let me help you and see what you're doing. So I again, I didn't know much about Automotive.

I'm the guy that if I have to change a battery or break, I'm going to take it somewhere. But I

kind of fell in love with it. And we're going to see this through and how we can help more customers.

It's exciting. It's exciting. Exciting. She's excited. Yes. I'm having a great time. I promise.

No, that's hilarious. The idea though, of being able to come network and learn from people that's

critical. But the sentiment that car guys are very willing to help, I am so thankful. That's the

view that you have of Automotive now, because that's not the automotive I came in with. Everybody

kept their secrets close to hand every nobody wanted to tell you who their cool vendor was,

especially if you were anywhere near the same market as them in any way, shape or form, they

would keep their cards close to the chest. And now we are at a stage where we're seeing more and

more people sharing because at the end of the day, me sharing how you can be better, by the way,

that I'm getting better is only going to help me still be better one way or another, because

there's some sort of gratitude that we get out of seeing you win over things that we hope to

coach you through, right? Being inside of this business now, there are so many different

opportunities and things that are evolving and coming forward, coming from the tech world.

Okay, the advancement is only going to continue. This the technology isn't slowing down. What are

some of the cool things that are on the horizon that have you pretty pumped up about this new

adventure that you're on? I'll ask you this exciting adventure that you're on. What are some of the

things that you've seen here that are exciting about the future to you? For me as a woman,

being able to network with other women that are here, because it's a lot of men,

which men are great. I'm married to one. But just learning different strategies and things that have

worked well for people and getting to talk to, I talk to every single vendor. So all the vendors

know who I am now, whether they pertain to me or not. But just to get even just a small bit of

information that could help us or could propel us forward has been just for me great, because I've

been here this week. You just flew back last night. So he took a red eye. And but the conference

just getting to meet all the different dealers, managers, things like that, and just learn things

that they have learned over the years. And I'm learning it in five minutes. So for me, it's been

beneficial to have the was the cliff notes version of things. Because you don't necessarily need to

go through all the pain and all the anguish of some of the lessons that a lot of people sitting on

these stages, walking in these halls have had to grind through, because automotive is incredibly

resilient. But to be able to learn from those that have all the battle scars, and be able to

implement it and come out squeaky clean, there's got to be something special to that, especially

when you're just now jumping into the business, right? Yeah, absolutely. I think, I think the

one thing that I've seen and I'm really excited for is technology is going to allow, I think,

the cell process not to be so transactional, right? I think I'm looking at our use car lots and

stuff like that to be more retention impersonable and driving conversations and building relationships

and net promoter scores, things like that. And I think that probably is what excites me the most

was seeing some of the technology. I think you can keep a lifelong customer if you find ways to

not be so transactional in the cell and understand more. And I think that's what excites me the

most, right? As long as you can drive those conversations, that's what AI is doing. And

then develop your sales team that when they come there, we can work inside. That's the exciting

part. This is exciting me because they are so new to this industry, but they're coming in with

such the right mentality. I believe that a lot of people that do come into this industry viewing

it from the outside are set up to succeed, especially in this day and age. Because to your

point, there's so much information here. There's so much to get that can help you move the ball

just a little bit more each and every day. How do people find out about your store if they want to

stop by and visit? We got solutionaries all throughout the nation, and they just might be in

Kansas City and might want to take a little pop by your store or any of the incredible vendors

that you see out here might want to just walk in and just say, Hey, I've seen you on the podcast.

Just wanted to say what's up. We were at the same spot. How can they find you off?

Yeah, just go to SSadoKC.com. That's our current brand here in about three weeks. You guys will

see a brand new launch called Good Autos. And that's going to be our net new project or development

or rebrand of all of our stores. And you'll start finding us on social engagement and things like

that. We're excited. That's exciting. Heck yeah. We want to make sure that we do give love to those

that are putting on the event. Do you have anything to say to the awesome staff, the awesome people

running around making sure that this entire event has been curated to perfection? Because they always

do it excellent. Anything that you want to say, especially to the ladies running around, making

sure that we all get our stuff in gear. Thank you, Julie. Julie, Julie.

Yes, it's been amazing. Seriously, just the way that everything's been laid out, the food,

the food's been incredible. Shouldn't have probably eaten a lot of it. I'm gluten sensitive. And that's

fine. Don't tell my mom and mom don't watch this. Yeah, yeah, but Coke products would be a plus for

next time now. Amen. Come on, people. The biggest room in the world is the room for improvement.

And Coke products would definitely be a way to clean out some of those corners inside of that room.

You still have the rest of this half day left. This is the shorter day you made the red eye to

come in. But based off of seeing on a satellite what's been happening, because she's been buzzing

around all over the place, got you signed up for a podcast, he said, What am I doing? What are we

talking about? What did you sign me up for? All that stuff. She's part of the whole experience.

You got to do it. But what are you enjoying about the event on the bit that you have seen?

Yeah, I think, again, just going back to those vendors, you continually research, follow your

start to see some of those people, the drive century, stuff like that in person. And I think

being in person is so much more advanced than just social media doing stuff. And so I think

that's the great thing. So start networking some more and again, gotta get mad props to the great

coffee out there. They put sweet and low there. I really judge coffee places. If you don't have

sweet and low, then I don't think it's good coffee, but it's just my two cents that everybody has

their opinion. Everybody's cup is their own cup. But either way, you're responsible to sip it up.

And over here, we've been brewing a whole lot of solutions. A lot of great stuff is going on.

But you missed the first day where we taught everybody how to drop f bombs. So this is something

that you can take to your business in order to keep growing. And it's not the f bombs that offend

the moms live with drivers in the room speaking of Steve Roth, sirs up in here. Do you have drive

centric by the way? Who is your CRM with? We actually still when we acquired them, they had

an older one. So we're actually in the process of looking at them and we have a call with you.

Again, not enough. Oh, here it comes. Here it comes. I got more people. This is just an endorsement.

Drive centric. Literally, it's not because I have Steve in this room, but with my clients,

I'm the best sales first. So you want to talk to me. What is going on?

Three. No one right now. Oh, perfect. I was hoping to just skate least.

But that's the environment that we're in, everybody. That is the hair himself.

Mr. Steve Rossler, the drive with live guy or the live with drive guy. He always calls us the

coffee car dudes or coffee car guys gets our name wrong all the time, but he is live with drive.

We start messing with him. But no, as you see, everybody, the environment here is all friendly

because it literally has friends inside of the name of the event. And there is so much to take

away so many opportunities, but to also have access to the people because at the end of the day,

with all the technology that we use, connecting to the right people is pivotal for anybody's

business to move forward. I am so thankful that you all took the time with us. But with that,

these f bombs are to forgive focus fly. There is a little bit of dancing with it where you did

you remember the moves? Were you in the room for that? Nope. By the look on your face, you don't

know what I'm talking about. So with that, we wipe off the weight of unforgiveness. We get focused

on where we want to go. We want to help and what we have control over. And then we stretch out and

we fly so that we can keep rolling all the time. So come on in a little bit more. We're going to aim

at the camera. We're going to say the words or get focused by all 3123 forget,

focus, line and keep growing, keep growing. Car guys and car guys, we appreciate your time.

I am Lou Ramirez, the car guy and you've been building solutions on the car guy coffee podcast

here in Kansas City. Come on over here a little bit with these incredible individuals seeing that

a marriage inside of the car business can work folks. They are doing a great job at it and they've

married into the car business and we're so thankful that you are here and you are making this happen

for all of us. Show us how it's done. Learn, learn, learn, keep growing. But thank you so much for

doing on the podcast. We have this couple, the one, the only Rachel and Anthony. No. We appreciate

you all. Have a good one. We're out.

Buick Century

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