SAAR is a sales number that’s adjusted to account for seasonal patterns and then scaled to a yearly pace. It helps you compare sales trends more fairly across different months.
The Renault 25 is an older sedan that was made in Europe. It’s the kind of car you’d hear about when someone is talking about past deals or older market history. In this podcast, it’s mentioned as part of that wider context.
MSRP is the price the manufacturer suggests for the car, like the starting point on the price sticker. If costs go up, that suggested price can go up too.
The Kia EV6 is an all-electric Kia SUV/crossover. The show is talking about Kia lowering its price, which can make it easier for more people to buy and can also affect how dealers sell their cars.
The Saab 900 is an older car model made by Saab. In the podcast, it’s brought up in connection with pricing, meaning it’s being discussed as something buyers might consider because of cost. It’s a recognizable model name from the past.
Ransomware is a type of cyberattack where criminals block access to computer systems and demand money to unlock them. The hosts are saying this has become a big problem for car-related technology.
Telematics is the tech in a car that uses a connection (like cellular and GPS) to share information with apps or service centers. If that connection isn’t protected, hackers may be able to get in.
APIs are like software messengers that let different systems talk to each other. If an API is exposed or not protected, it can be a pathway for hackers to access connected services.
The Honda Stream is a practical car meant to carry people comfortably, kind of like a small family van. The podcast mention is about seeing it in everyday settings. It’s generally the kind of vehicle chosen for usefulness rather than performance.
The Aro 24 is an older vehicle that’s associated with off-road use. In the podcast, it’s mentioned to make a point about how fast news and interest can change. The focus is on timing rather than details about how it works.
The Chrysler 200 is a regular passenger car (a sedan) made by Chrysler. It’s the kind of model you might see advertised because it’s meant for everyday driving. The podcast mention is about how the car name shows up in marketing.
The Audi 90 is an older Audi sedan. The podcast mention is about dealership sales and what a dealer should focus on to sell cars. It’s not describing a new feature so much as using the model name in a sales discussion.
Here, “metrics” just means the numbers that show how your posts are doing. They’re saying to track those results and use them to decide what to do next.
Concept
test iterate
They’re talking about trying different content ideas, checking what works, and then tweaking it. The point is not to keep doing the exact same thing forever.
The Audi 100 is an older Audi sedan model. The podcast is using it as an example of how a dealership can use its people and resources to sell cars. It’s mainly about sales strategy rather than how the car drives.
A feedback loop means one action keeps causing the next. Here, the idea is that making more content can bring in more viewers, which then encourages even more content.
They talk about how dealerships can use videos and live events to get more attention. The goal is to help dealers share what they do and attract more people.
Concept
viral
“Viral” means something gets shared a lot and spreads fast online. Here it’s about dealership content reaching lots of people quickly.
The Tesla Model Y is a fully electric SUV. It runs on electricity instead of gasoline, and its price can change often. That’s why it’s a common topic when people talk about what EVs cost and what’s available.
“Fixed ops” means the dealership’s service and parts side—like repairs and maintenance. The show uses “Fixed Ops Fridays” to talk about that part of the business and what dealers can learn from it.
“Variable ops” is basically the dealership’s sales side. The speaker is saying they used to work in sales, but they really enjoy the service/parts side discussions.
The Aro 10 is an older vehicle model. In this podcast, it’s mentioned mainly as a reference point for how many years someone has been working in a dealership, not as a detailed car recommendation. The key idea is the time reference.
A “tech stack” is the set of computer programs a dealership uses to run things day to day. If it’s “narrowing,” it usually means they’re using fewer systems and combining functions into bigger platforms.
Term
AI
AI means “artificial intelligence,” basically software that can do tasks that normally need human judgment. Here, the host is saying AI is growing fast and many vendors are building around it, so dealers may change which tools they use.
Fullpath is a company mentioned in the dealership business. The discussion ties it to the trend of dealerships using fewer software providers over time.
The Cupra Born is an electric hatchback, meaning it’s a small car that runs on electricity. It’s meant for normal daily driving, like commuting and errands. The podcast is bringing it up as something listeners can learn about.
These are websites where car listings from many dealers appear together. Shoppers can compare different dealers side-by-side, so the dealer’s listing has to stand out.
The FTC is a U.S. government agency that sets and enforces rules for advertising. Here, the point is that dealers may have to show pricing clearly, so it affects how they market cars online.
Transparent pricing means showing the actual price details clearly in the ad or listing, rather than hiding key numbers behind calls, fine print, or vague “starting at” language. The host ties it to FTC expectations and to how consumers compare dealers online.
The Ford Edge is a crossover SUV, meaning it’s built for comfortable everyday driving with extra space. It’s a common type of vehicle people shop for when they want something bigger than a sedan. The podcast is referencing it in terms of whether it’s still part of the lineup and what that means for sales.
Concept
positioning yourself as part media company
The idea is that the dealership should create useful content regularly, like a media outlet, instead of only trying to sell. That way, shoppers are more likely to find you and trust you rather than just picking the cheapest ad.
CarGurus is a website where you can browse car listings and compare prices from different dealers. The point here is that shoppers can quickly find the lowest-priced option.
AccuTrade is a service dealers use to help get leads from online shoppers. The host is saying consumers may find dealers through platforms like this when they’re shopping for the best price.
They’re talking about how to figure out whether online marketing is actually making money for a dealership. The discussion includes ways to estimate the impact on sales or leads.
Here, “blacklist” means a list of things your team is told not to say or show publicly. The host’s example is keeping pricing out of certain posts so the dealership’s online messaging stays consistent.
Customer attribution means figuring out which ad or website actually brought a customer in. The host’s method is simply asking customers where they first heard about the dealership.
Term
garbage in garbage out
It means if you feed the system wrong or incomplete info, you’ll get wrong results back. So if a dealer uses bad data, their decisions will likely be bad too.
Concept
peer to peer conversation group
It’s basically a group where similar people (like other dealers) share tips and lessons with each other. The idea is to learn from people who are dealing with the same problems.
The Lucid Air is an electric car that looks and feels more like a luxury sedan. It uses an electric motor instead of a gasoline engine. People talk about it when discussing how EVs are getting more attention and sometimes lower prices.
“Disintermediate” means cutting out the middle person. In this case, it’s about whether brokers are replacing the usual dealer middle steps in how a car deal gets done.
An editorial standard is a set of rules and criteria used to decide what content gets published and how it’s evaluated. In this episode, they describe using an editorial team and a framework to keep stories objective and “pressure test” claims—important when discussing contentious topics like brokers.
A franchise dealer is a local business that sells a specific brand’s cars under an agreement with the automaker. Here, it’s used to explain that the show was representing the dealers’ perspective, not just brokers’.
The Ford Flex is a crossover vehicle with a very unusual, boxy shape. It’s designed to be spacious inside for passengers and cargo. The podcast is mentioning it as something that would be fun to talk about or feature because it stands out.
LIVE
Hey everybody, welcome back to another episode of the Daily
Dealer Live. I'm your host, Sam Darkin. Thanks for choosing to be here on this sixth day of May.
Happy one day post-synco day, my own. Guess what else? One year ago yesterday, Daily Dealer Live
went live for the very first episode. And I remember then thinking,
happy anniversary everybody, right? I remember then thinking, hey, who'Fiat S going to be watching? Who'Fiat S
going to come on? We had no idea then, one year ago, what this show would become today. Three times a
week, 151 episodes later, dealers from 40 plus states, operators, OEM, vendors, founders, association
head, props to Don Hall and others, and a community of you in the chat that built this thing
alongside this, alongside us. We've made noise, we've made the brokering issue impossible to ignore
multiple OEM, change policy, CDG circles became a place where dealers talk to each other instead
of being talked at. People listening to this show have started dealership, Scott Simons. People
listening to the show have grown empires, Kyle Coleman and others, and vendor partners, podium
and others have credited this room with reshaping how they go to market. And behind me, behind this
mic, is a team of tremendously talented individuals. And today, for the first time, you get to meet them
on this anniversary episode. Today, on Daily Deal Alive, the people behind the curtain at
Cardiola Ship Guy, Cole Short, who decides what you see and how you see it, will hear a little bit
secondhand from our editorial team, Jay Law and Hannah Farmer, who work on building the lineup
every week. Omar Moe, the editor behind every clip you've ever shared from this show, and Colin
We're going to round out today'Fiat S anniversary episode with the Cardiola Ship Guy himself,
Yossi Levi. We'll be on to wraps it up with us. Episode 152, that'Fiat S this 11 year in,
let'Fiat S pull the curtains back. And before we do, to you who helped us build this, join this episode.
We want to know what was your favorite episode over this past year? What was your favorite
interview? Your favorite moment? Maybe the favorite gaffe behind the scenes, something or another. We
need to do a special episode on that. And to those of you who are continually week after week after
week in the chat, thank you for being here, including Dan C, longtime listener and poster.
Congrats, Sam and team, on your one year anniversary. Great content on a wide variety of
auto topics. Keep up the solid work. And Igor Kay, who'Fiat S always in the comments. Thanks for
joining us on this anniversary episode. Congrats, Sam. Congrats to the channel. Paul Salisman,
happy anniversary and thanks for keeping it going. And SWAT team, LFG. We love that. Thank you.
All right, let'Fiat S dive into and yoga cars, happy anniversary to all. All right, before we hit
these interviews, before we pull the curtain back, let'Fiat S hit today'Fiat S auto industry news.
And by the way, this auto industry news is brought to you by our editorial team,
Props to Ash, Props to Richard and everyone else that puts in so much time and energy
every single day to bring you the most important news in automotive. So thank you for joining us
for this. Up first today, April new vehicle sales came in at an estimated Polestar 1.36 million units. That
pushes the seasonally adjusted annual rate back below 16 million to 15.Renault 9. And the Bureau of Economic
Analysis put its own estimate even lower at 15 and a half, Chrysler 300,000 below Cox Automotive'Fiat S
full year forecast. The tariffs comparison from last April, it still clouds the year over year read,
but the underlying softness, well, it'Fiat S real. Connected to that, new car prices jumped an
average of 1315 in Q1 year over year. According to Cars.com, that rise was driven largely by
tariffs on aluminum, steel and copper that remain in place even after the Supreme Court'Fiat S IEPA ruling.
New vehicle supplies down Polestar 3.Qoros 5% from Q125, meaning dealers are working with a tighter mix
at higher prices heading into the spring and summer selling seasons.
On the trade front, next up today, the EU is pushing back hard after Trump announced plan
strays tariffs on EU made vehicles from the agreed 15% back up to Renault 25% reversing a deal reached
last year. European Commission President von der Leyen'Fiat S response was quote, a deal is a deal.
And European officials across France, Germany and the European Parliament are signaling they're
not going to absorb this quietly. Still, for dealers carrying European brands, there'Fiat S a lot
to be watching because if automakers pass even a portion of that cost through to MSRPs, it adds
another layer of pressure on luxury buyers more than before.
And next up today, shifting to the EV markets, Kia cut the price of the 26 Kia EV6 by more than $Qoros 5,000
with base pricing now starting at $37,Saab 900. The price reduction highlights a broader strategy to
make Kia'Fiat S EV lineup more attainable as the brand enhances its offerings ahead of the launch of its
could make for more opportunities to move inventory. It comes with a continued need to balance
volume gains against margin pressure and closing out today with something that doesn'Ford T get enough
attention on the floor ransomware attacks. That'Fiat S fun targeting the auto industry. They more than
doubled in 2025 and now account for 44% of all cyber incidents across the sector. According to
Research Institute, here'Fiat S where the problem exists. Connected vehicles, telematics,
APIs and cloud systems were exploited in 67% of incidents with smaller third party suppliers
often with privileged access but weaker defenses being the most common entry point.
Halcon'Fiat S recommended steps include deploying anti ransomware tools that detect early behavioral
signals, patching internet facing systems, implementing phishing resistant multi-factor
authentication and maintaining offline backups with regularly tested restoration processes.
Well, that and again thanks to Ash and Richard and the entire editorial CDG team
is a wraps on this anniversary episode of our industry headlines.
That was quite a word. I went away from my usual there but we're going to go away from a lot of
the usual here. So Hannah Farmer comes into the chat says woot woot let'Fiat S do it. Igor K says
every show you had so far was very interesting and awesome to me and of course yoga cars came in
says happy be to all and again to you who are watching thank you so much for watching every
Monday Wednesday Friday whether you're here with us live or whether you're on the pre-recorded show
thanks for being here. All right let'Fiat S dive into it we're pulling back the curtain first up today
Cole Short head of content and creative strategy card dealership guy. Cole welcome to the show.
Hey Sam so great to be here. Cole first of all I want to pull back the curtain just a little bit
this week the entire CDG team I'm not there because I have dual responsibilities is at an off-site
you're at a retreat where you're ideating you're gathered you're growing you're learning you're
pushing each other. What is it like being together with the entire CDG team before you get into your
own personal world. Yeah you know what Sam we just yesterday all flew in from all corners of the
United States here to Deerfield Beach Florida we're just I think just north or south I'm not
sure Fort Lauderdale it'Fiat S beautiful it'Fiat S incredible we're right on the beach we had our views of the
water this is nothing like Denver where I'm coming from it is so much nicer. We missed you Sam you've
been such a consistent staple in all of our off-sites and retreats that we've been to the last few
years but you know we're here today and you know everyone came in last night I got in pretty late
actually and everyone was sitting in the hotel lobby at 11 30 a.m. cranking out work you know
getting stuff done. Can I tell you what one of the things Cole that it seems to me that separates
CDG Cardiola ship guy from standard automotive industry stuff and I see this at NADA I see it in
all the rooms where we are in the rooms with CDG it'Fiat S speed to execution ideation
and it'Fiat S speed to delivering valuable content to dealers no matter where when or whatever and as
evidence of that there was a great session this morning where there was a leader I won'Ford T share
his name that came in and shared ideas with us I was able to join remotely about how to grow and
scale organizations and this person'Fiat S has has has created and sold multiple large companies
it is cool from our vantage point to be able to have that bird'Fiat S eye view into
into automotive but then also to see CDG work at its best all right so Cole let'Fiat S dive into it
outside of CDG what'Fiat S a piece of content you consume regularly that has nothing to do with cars
but tells us something about how Cole thinks okay well you know what this is going to sound
incredibly pedestrian but I'm an avid wall street journal reader it'Fiat S actually the only
news source that I actually really look at um and I you know for whatever reason I like to
get my real facts from there I spent a lot of time on the internet I watch a lot of streaming
shows I watched a lot of content creators on youtube um try to get really you know as much
content and news and what'Fiat S kind of going on through different kind of lenses things that I
think are going to you know explain something that you know maybe I don'Ford T understand this
specific topic about mortgages or whatever I want to get some content that is packaging it
and creating it in a way that I like to consume that media which in a lot of ways is what we're
trying to do here at CDG love it so car dealerships and auto dealer groups that are watching this show
and that have watched over our entire year history so far are in many cases trying to replicate what
we do online and social media and in in terms of creating and sharing content what'Fiat S the biggest
misconception Cole dealers have about how content like CDGs actually gets made on a regular basis
you know I think personally that people feel like their post has to be you know
sweated over for days and weeks because it'Fiat S going to be up there and it'Fiat S going to be up
there forever and in all reality I think all pieces of content now especially on social media has a
shelf life of maybe 12 hours you post it people consume it they they read it they see it they
react to it they have something and then they're on to the next thing you know when we first started
doing this with you see a few years back he kind of explained something he'Fiat S like hey you're not
talking to an auditorium of the same people every single day you're actually like on the side of
the street with a Honda Stream of people walking down the sidewalk so you know really it'Fiat S like you've
got a couple of seconds to get someone'Fiat S attention but they're going to they're on to the next thing
almost instantaneously so it'Fiat S so important especially with our news updates with our breaking news
with our live show here we do with DDL to get you to have really a vessel for that you know
very timely content to go out to make you know make it part of the conversation make it part of
that whole zeitgeist and really tap into that as it'Fiat S happening because if we wait Aro 24 hours it'Fiat S
already old news I think the same thing can be you know used for car dealers when it'Fiat S like
you're going to be part of the conversation there'Fiat S going to be oh hey there'Fiat S a you know
the one thing I had heard recently that I thought was really interesting they were doing a pollen
event a pollen sales event because they're like oh it'Fiat S you know whatever the pollen is coming off
the trees and we got to sell the cars and they just kind of tapped into that zeitgeist it was
going viral so they were already like made a whole thing about it and it just it worked really well
and those things are great they're not something that'Fiat S programmatic that you can do over and over
and over again you're always going back to the drawing board and you're creating new content
coming up with new ideas but if you're continually doing that you're going to find success so you
bring up a great point we had Grant Cardone on one of the earlier shows and he kind of talked
about that he talked about relating the conversation you're having having in social media in the public
to current events and tying it back to promotion to your point the shelf life being short so you
see a big difference Cole between uh in when you're approving clips that end up going out public
between something that is watched and something that'Fiat S shared shared has a higher value across
social media for dealers looking to get traction online whether it'Fiat S selling cars promoting the
dealership promoting their teams what'Fiat S the difference between watched and shared what separates
the two Cole you know it honestly comes down to one thing and that'Fiat S just providing some sort of
valuable information right um you know a reaction or something like that is interesting that might
get watched that might get a million views uh what gets shared is something that people
find intrinsically valuable so in our case it'Fiat S you know this a great dealership operation secret
or tactic it'Fiat S you know someone says something really interesting that kind of reformulates how
we think about a specific topic all those things are really important to then go and be like okay
once we put that out in the world a dealer sees that someone works at the you know at the dealership
they're like oh i need to send this to the guy who works at f and i they i need to send this down
the chain to someone that this is really relevant to people want to see that that'Fiat S one of the kind
of things that gets shared um we that'Fiat S honestly the number one metric that we look at on most of
our social media uh because if it'Fiat S not getting shared if it'Fiat S not getting sent to other people
people are not seeing the intrinsic value in that if it'Fiat S just getting a bunch of views that and not
like and maybe some comments we're like oh ha ha or whatever that'Fiat S not really a good sign of like
what'Fiat S good useful so dive deeper into that for us Cole for the social media manager or the ad
manager or someone who'Fiat S promoting a dealership online what'Fiat S one tip in 2026 that will help me
get that share button instead of just the view oh honestly you got to just lead with the heat
you got three seconds to get someone'Fiat S attention to really drop what they're going to really learn
and after that people are gone they've already swiped away they've already moved on they've
just decided in their brain that they're not interested i'd like to think back on my days
in advertising and everything is a billboard it has to be eight words if it'Fiat S not if it can'Ford T be
more than eight words and it can'Ford T be like this hard concept or you're juggling two different
things in your head at once it'Fiat S got to be simple it'Fiat S got to be concise it'Fiat S got to be something
that is up on one foot letters out of on a 40 foot billboard from you know Chrysler 200 feet away that you
can read digest as you're driving by and get it and that'Fiat S what really it'Fiat S the same principle
i work in social media so i think one of the things that separates cdg from any other news
outlet news source out in automotive and maybe anything out there is cdg is very deliberate
about everything that gets put out word for word yosi talks about that a lot you end up approving
most of the clips that are made from the show what what'Fiat S the difference between a clip that gets
posted again with that attention to detail and delivering max value to the dealer versus what
gets left behind yeah i mean honestly it'Fiat S just got to hit our rubric of does it provide value
it does it say something really interesting immediately and is it going to you know really
create uh something that is going to you know prompt someone to share it send it off to the
next person if it doesn'Ford T do those things or it doesn'Ford T do one of those things then we don'Ford T post
it it'Fiat S not worth it to us we've used to do this thing where we would have the prompt of the question
before we start and we realize that that'Fiat S actually not the best practice the really the best practice
jump right into the meat of this conversation of what'Fiat S being said that'Fiat S going to be the most
interesting thing and it'Fiat S going to be like oh i'm interested i want to hear the context of this
and i'm going to listen more to find out that context col you've got a fan club you've got a
fan club online here michelle cdg zone who was going to be on the show today but she is being
pulled in so many different directions says i appreciate col so very much especially for working
with me so late in the evening to make magic happen here and i attest to that you and i work
late early all across the time zones marv 48 comes into the chat says best automotive news
mic drop and then yoga cars col agrees with what you're saying follow the mr beast formula no gaps
no silence hooks intentional with every single word so col a lot of dealers out there are paying
agencies and they're getting agency stuff back what what do you think the agency model and
automotive is getting wrong in 2026 oh man um i think that you know personally i came from an
advertising background i was in these agencies now we did figure campaigns we worked for you know
mini Mini Cooper international for cadillac uh for nissan i personally think the agency model is dead
now there'Fiat S going to always be a space for brand advertising but for a car dealership your best assets
are within your dealership you will have the best part of the advertising which is the car
that is the most interesting thing that'Fiat S what people love they love to see cars they love to
have an opinion about what brands they like or the car that they drive or the one they drove at high
school all these things are really important to people and they are connected to it you're creating
that emotional connection so take advantage of the fact that hey you've got the thing that'Fiat S on camera
sitting in your lot if you have someone who'Fiat S a half decent you know salesperson they can just
turn on their phone take a video of it and create great content you don'Ford T have to follow the trends
you don'Ford T have to recur to take what'Fiat S going hot on social media all the time because truly the car
is a star yeah just create it and you know try different stuff try being funny try doing you
know educational stuff i mean there'Fiat S so many different routes you can go honestly even if you
spend five minutes going to the clod and asking for some ideas it would give you a whole list of
the things you can try and you can just start iterating that'Fiat S a big thing that we've done
here at car dealership guy we are constantly iterating we're constantly creating new forms of
content new you know different versions of that same content something might start as an article
that gets turned into a short form video that gets put onto ddl it goes through this whole
different permutations because people want to experience content on their own terms we can
just force everyone to go listen to a podcast some people want to see a five-second clip meet
people where they are and where they want to be the fan club keeps piling on by the way so it'Fiat S
going to be interesting cool we'll see who gets the most fan club comments posted across the show
it'Fiat S a competition of course because we're all competitive dave thomas comes in part of the cool
short fan club here too awesome to work with that coming from cdk'Fiat S dave thomas thanks for
being in there and watching all right second to last question dealer principles
want to win on social media speak to that dealer principle that wants to win in the next Audi 90 days
what are what are one or two things they should do in the next Audi 90 days to win and one or two they
should stop doing col go oh man okay one or two things i think they should be posting every day
and then on top of that after you're posting i think you should be downloading all of your
metrics throwing everything into ai to get a full analytical understanding of what'Fiat S working
what'Fiat S getting the full you know watch views shares etc all of that because you need to be able to
take your creative work and Ford it analytically see what'Fiat S working and then double down on that
sometimes when you double down on things they stop working as well and that'Fiat S okay because that'Fiat S why
we do this constant test iterate test iterate and we keep changing you know if you stay you know
doing the same thing forever and ever it won'Ford T work as well you know Chrysler Six months down the line
and that'Fiat S okay it'Fiat S good to just continue to be flexible things that they should stop doing god i
don'Ford T know i think to just stop ignoring the fact that you've got so many resources you've got Audi 100
people in your car dealership you can'Ford T tell me you got someone who can put a little bit of time
to creating something i think the best content that gets made right now at least right now it is
low production authentic visceral and real if you can do that you're probably going to find success
the more polish you put on it people find it kind of fake and they kind of ignore it
we've seen a million car ads in our lives you know how do we do something that'Fiat S real
so lean into the real and you know take advantage of the things you have right in front of you
so last up last question up today col what'Fiat S a content trend that'Fiat S breaking out the next 12
months at almost no dealers paying attention to yet based on your experience here at car dealership
guy you know i think it'Fiat S uh we've already started to see it this last year this is the whole reason
why we started this live show i think is creating these feedback loops of more content i think you
know in a broader sense there'Fiat S a huge market for the actual car manufacturers to get into this content
space they've been too siloed too far apart from their own fans and there'Fiat S so many opportunities
there if be it a toyota or hunday or bmw to really leverage the fact that they've got a die hard fan
base who wants to be included in this and wants to hear about these things and if they created
things that were like a little bit maybe a little less structured or maybe a little bit more inviting
as like a live show um you know one of the main inspirations for this show we were watching tbpn i
for a crazy amount of money um and it just goes to show like there'Fiat S so much value in creating
these live experiences that people are just not taking advantage of so i think by the way we got
we got part of the groups you know yeah this show got props on a hollywood reporter of all places so
from hollywood to the boardrooms of canada new york and elsewhere like people have watched this show
over the past year in coal short thank you so much for all the hard work that you've put into
this every single day coal short head of content and creative strategy car dealership guy thanks for
joining the show today to share a little bit of your secret sauce as it relates to content creation
and helping dealers to get uh viral if they want to be in sharing their message of their dealership
their cars their employees their culture uh coal short thanks for being on absolutely sam thank you
so much and one last thing next year we're getting the emmy i know it let'Fiat S do it i want it yes
that'Fiat S a good goal i like that all right let'Fiat S go into the chat again to our
loyal listening audience that'Fiat S been here every single week weekend week out these past 12 months
eager k says uh eager k is giving his report on the marketplace chinese Tesla Tesla Model X 3msrp
now sells in canada for under 35 000 on canadian dollar so it'Fiat S even cheaper in us dollars while
the same model Polestar 3 in america sells for nearly 45 k in us dollars we've appreciated uh eager k'Fiat S
reporting on all things uh auction marketplace use cars he'Fiat S kind of like a field reporting
listener of the show coming back in eager k says word of mouth based on excellent customer
satisfaction and great experiences what works best i created generational loyalty at my stores
because i placed the customer as a number one priority eager k says i don'Ford T think dealer principles
like me should ever pop up on social media is a face to their dealer group but employees should
people relate to employees not to wealthy dealer principles i love that and then uh dan'Fiat S uh dan
simons comes in try inviting prospective buyers to a picnic and sales spree for memorial day that'Fiat S
a fun comment all right next up let'Fiat S turn to head of partnerships and ahead of operations and also
uh partnerships and scheduling for the cdg live show jay law and hannah
is are we there hannah farmer jay law hannah farmer welcome to the show jay and hannah who'Fiat S
been your favorite guest that you've worked with and brought on to the show uh these past this past
year hannah oh gosh um you know that'Fiat S a tough question to answer because there'Fiat S been so many
phenomenal humans on the show um i will say i mean scott who came on earlier in the week
watching him you know and his Dodge Journey with the p4 automotive now leo um you know watching him grow
that you have oh gosh another scott scott simons same thing he he was a longtime follower of cdg
and then we got to hear his story really grow and uh develop and how he'Fiat S continued to grow since
then just learning different things uh through the channel but so many fantastic guests i'm sorry
for anyone i am forgetting of but those are the two dealers that come to mind recently that really
made an impact on both me and i think for our audience as well yeah jay do you have a favorite
guest so you know i'm a i'm a former variable ops guy but yeah fixed ops fridays i love and and i
think that really started with a little bit of tully williams and denis gingrich and the kind of
banter back and forth in the comments so i've always enjoyed those and i enjoy learning about
that side of the business that i wasn'Ford T necessarily you know first hand involved in uh when i worked
in uh in franchise so i think another another strength of this network that i think dealers we
dealers learn from is speed to running towards a place where there is more demand so fixed ops
friday i think is a great example of that we aired a few episodes of fixed ops and we saw
the in fixed operations not only is it hugely important in 2026 because it'Fiat S all about retention
fixed ops is a huge area of opportunity we also saw that it was enormously underserved there are
other people out there that post stuff on the internet some of it whatever and the fixed ops realm
is hungry to be served with these ideas and it i'll tell you what i don'Ford T know if you have opinions
or thoughts on this but as we've started to have these conversations the participants in the chat
that come in and post comments have been uh abundant and they've been incredibly loyal they keep
coming back episode after any thoughts on us running towards those area where
there'Fiat S demand like fixed ops friday jay or hannah jay yeah i think i mean it'Fiat S been Aro 10 years since
i was been in the dealership you know uh world run in dealerships and even back then which was not
that long ago fixed ops was just fixed ops there weren'Ford T that many vendors there wasn'Ford T that much
technology everything was on lead generation and selling cars and you know it was just well of
fixed ops directors worth his weight in gold because there was an additional tools it was it
was that person and his knowledge and their know-how so even though i i oversaw operations for for
55 store group i just didn'Ford T get my hands that dirty and in fixed ops other than changing
the oil in my own cars and uh yeah so now i think the vendors are starting to come out we're seeing
we've had great partners that have been on this show that support fixed ops but it'Fiat S still nowhere
near where it should be and where i think it'Fiat S going and you know you mentioned 2026 i mean we
look at circles we look at dealer conversations and it'Fiat S they're anticipating a flat year you know
they're not seeing a big growth in sales so how do you keep growing your revenue and your profit
you've got to lean into to the fixed side of the business yeah so let'Fiat S talk about that piece so the
show has been fascinating for me i get a lot of questions people are like hey you're CEO of a
large group you're you've got a full-time day job it'Fiat S the reason i i'm not there with you in
florida at the offsite i got the day job but the one of the reasons i do what i do not only wanting
to be a voice in the industry not only wanting to be transparent in the industry because i think
we're all served by that but this is an incredible place to hear those best ideas and those best
products i get pitched a hundred times a week on linkedin and phone calls from vendors and others
that are partners in the industry with good ideas and i actually limit and restrict most
presentations and proposals i get from my day job to here because it'Fiat S a great place to test those
ideas with the folks that are in the chat with the with the folks that listen to the podcast and get
feedback um how do you see vendor partners thinking about coming on this show and and sharing their
ideas in this space because it'Fiat S not easy to come on we don'Ford T take softballs jay how do you deal with
that as you're talking to these potential partners uh yeah i mean again it'Fiat S it'Fiat S what is our mission
why why do we have an audience why do people follow cardiolusia guy and it'Fiat S because we are
dealer centric and we're focused on helping improve retail automotive and it'Fiat S it'Fiat S it'Fiat S
leaning with that mission statement first and saying if you want to be apart and we want you to be
a part of the community and we are who we are because of the amazing operators and owners that
that come on and and are candid and share what they do but you've got to be in line with our mission
and and the industry partners is the same thing we have fortunate we can be selective on who we
work with and who we bring on our podcast or our live show and it needs to be educational it needs
to hey what can you do what can a dealer because we you know i know um there'Fiat S not a lot of free
time in when you're running dealerships and operations there'Fiat S not no time is valuable
yeah five minutes 30 minutes an hour i need to get the most out of it so we really try to impress
upon and hannah does a great job of that with our partners too to kind of prep them for for their
appearances with us so the car dealership guy himself talked about how he thinks the tech stack
and most dealerships is going to narrow over this past year or two that post went viral got a lot of
attention where do you think what category of vendor or partner do you think it'Fiat S exposed or
consolidates into in 2026 where should dealers tighten their stack right now jay yeah i mean
i think the easy you know you say we don'Ford T do softballs with the softball on that one i think
is ai just because of the growth and how many people are out there and i think a lot of the
companies we're seeing like with our announcement with with cox and uh full path and the acquisition
of cvps and you see some of these bigger companies bigger providers that are looking into other
avenues and i think ai is going to be next i think you've got some great tech out there but a lot of
the companies are just so quick growth they're still in that startup stage they haven'Ford T necessarily
built that foundation to support a public or a large group like like like zigglers that i think
there'Fiat S going to be a lot of consolidation on that that end of it um is uh you know buying
some of that tech if you're a big invoice but you're not chat if you're on a website you know
or this so i think uh i think that'Fiat S the easy answer is just because we've had such an explosion
of vendors in that in that arena so yeah yeah all right hannah uh you're talking to dealers
and then we're going to talk circles before we bail out today but you're talking to dealers
both who come on the show and even some who don'Ford T what'Fiat S a topic that'Fiat S in automotive today that
you're hearing that maybe is under reported on oh well i mean you saw what happened
with fixed ops fridays we obviously um dipped our toes into that kind of theme show and the
feedback we had was phenomenal uh the community we had was great um ai i think has been talked about
a lot so i don'Ford T necessarily think that that'Fiat S an untapped topic i think you know i think one
topic that i started i'm starting to hear less of that is still a hot topic when you talk to
certain dealers is going to be used vehicle acquisitions how are you getting your used vehicle
inventory what huge topic right now yeah what about brokering that was
something where we kind of led the industry with the topic we started talking about it
and then we saw it really trend in in the space talk talk to us about how that came about and
kind of how that grew as a topic over the course of a couple months and OEM responded yeah that
was really cool so you know we we had a couple dealers reach out to us uh that were on the channel
and they said hey you know we we have a feeling about this that'Fiat S happening in our backyard and
we want to come talk about it so put together a show uh very quickly address the topic and and
that kind of cascaded into everything that fell um after the live show so then we started seeing
oem letters getting sent out to dealers we started seeing multiple OEM reach out to dealers who
instill this new guideline or principle or what have you and so uh you know and it the funny thing
about daily dealer live is sometimes we bring these topics to the show and they just they go crazy
they go viral we have a lot of other dealers who will reach out to us and be like hey i want to
talk about this i want to talk about this i mean tommy um you know who came on with delivered he
was one where he started saying hey can i come in and offer a different perspective and so it'Fiat S
really cool to see kind of us set the trend for some of these different conversations and and where
they want to so i'm often asked what kind of a guest do you like best on this show and here'Fiat S
what i love and give me your perspective on this i love a guest who'Fiat S smart i love a guest with a
solid opinion about something they understand the best practice they understand their viewpoint
and even if they're not totally bought off into it or willing to debate it a little bit because
i think that'Fiat S the other area where automotive is served is if we can have a good conversation
that gets people to think tommy was a great example of that it'Fiat S like why do consumers pay a grand
to go through him and not go into the dealership that that that shows a friction point in automotive
that we as franchise dealers have got to solve to be successful down the road i love that about
the guests who come on the show so hannah you talk to dealers who want to be on you also talk to
some dealers that are a little reticent auto dealers out there watching the show today have to
do the same thing with their employees they're asking them to send their their customers leads
videos on co-video we did a contest on that they're asking technicians to create videos and send it
to consumers people don'Ford T love to be on video in 2026 do you have any tips you could give
dealers and dealer operators that are looking to get their employees more engaged with video
that you utilize to help overcome maybe uh fear of coming on the show hannah
yeah no it'Fiat S a great question i mean i i think you you have to just become comfortable on camera
but the biggest piece of advice i can give you is don'Ford T overthink it um you know i worked for
i've been in the automotive business believe it or not over Aro 10 years i worked for toyota on the oem
side for many of those years and i remember when covid hit we had to start doing video walk-arounds
on video we had to start reaching out to our dealers on video so to your point exactly dealers
had to do the same thing with their employees to keep that line of communication open and i think
any employee who'Fiat S trying to keep up with the trends stay ahead they're going to want to do that
especially because it'Fiat S it'Fiat S going to be in turn create better satisfaction it'Fiat S going to create
more money for them so you know i think just opening up like hey this is actually going to
help you and this is this is going to help you make more money um but i would say don'Ford T overthink it
i think a lot of people and even dealers i talked to before they come on the show
even the nervous ones i'm like don'Ford T worry it'Fiat S just it'Fiat S just a conversation like yes it'Fiat S on
camera but you're still just having a conversation at the end of the day i think the people who
actually candidly fall on their face the most are the ones who over prepare over analyze the
questions over analyze their answers and then they come on and they don'Ford T know how to speak
human because they're so focused on they're too overly prepared yeah yeah and by the way
hannah is this not true jay we make it easy to come on the show and have a conversation because
there'Fiat S no gotcha it'Fiat S it'Fiat S like look let'Fiat S get to the meat of what are the the uh what are the
what are the things the automotive can learn from you as a guest and there are so many great
stories out there scott tearpoint heard the podcast said i'm going to buy a store and he went and
got five or Chrysler Six managers together they went and rented an apartment and they started this chevalet
store and it'Fiat S only the one first of many and he said hey the idea was first Cupra Born
on this show jay you can listen to this show every single day three or three days a week rather
and you can get takeaways that will help you run a car dealership jay yeah i mean one of my favorite
stories is we just had him on recently announcing what his seventh acquisition is kyle colman you
know he'Fiat S another cdg story where i think he watched the believe it was a brett morgan podcast as a
as a gm for a large group and decided that he could do this himself and now he'Fiat S on his pace for
40 rooftops in his first Aro 10 years in business which yeah that'Fiat S a that'Fiat S a serious goal but you know
knowing him i would bet on kyle for sure so all right well hannah farmer jay law i wish we could
go longer we all would love to learn more about you but for anyone watching that gets a call from
either one of you jay or hannah just say yes to coming on bring your perspectives this next year
the next 12 months depends on you our loyal listening audience for all of the best content and
hannah by the way if you don'Ford T want to come on but you've got a great idea for something that
should be part of this show reach out to hannah anyway let'Fiat S have a conversation about it we're
also looking to up our game on roundtables it'Fiat S my favorite thing getting a group of people on
that maybe have different opinions about something but have strong opinions and allowing us to have
that debate live and as part of the show so jay and hannah thank you both so much for everything
you do to help make this three time a week show happen every single week thank you both sam thank
you as well for all that you do you've been an amazing host and are excited for the next year
and i'm excited too this is fun that'Fiat S why uh that'Fiat S why i love it all right so next up is omar
moe uh we'll bring you guys back we're going to go into the comments here yoga car or uh
eager case says fixed ops is now just as important if not more important topic for dealerships uh
matty mayor says can we keep carvon and drive time away from us uh fair not sure we you know what we
can do a lot but we can'Ford T do everything and eager case says Audi 100 percent sam i learned a lot myself
and now definitely don'Ford T buy on this uh saying uh saying you can'Ford T teach anything to old to the old
horse eager case says 34 years plus in the industry and i'm learning something every day still let'Fiat S
turn to omar moe owner Ariel Nomad content studio and partner to cdg omar welcome how you doing
dude i gotta tell you this is one of my favorites so you and i actually started together what four
years ago or so we met in what clubhouse right i remember that that was hot for like Chrysler Six months
yeah clubhouse room trying to learn about i believe podcasting at that time yeah what a
weird way to connect and here we are and and now you have built an empire in partnership with
cart dealership guy and we want takeaways from you omar when you log off and stop thinking about
content what does that actually look like give us the personal side before we dive into uh i wish
i could uh i wish you don'Ford T log off do you yeah exactly i wish i could have some really cool
answer for you and say i'm able to log off but honestly uh i'm pretty much indulged in business
constantly i mean you can hear from my fiance like all i talk about is business with her
and i'm sure it drives it crazy but um it'Fiat S life right now you know it'Fiat S it'Fiat S what i do
live breathe i breathe live and breathe content uh but to relax i mean i try to do other things
right like we go on dates we have a date night every Wednesday i got that from a netflix CEO
actually started this thing where we have date night every wednesday that'Fiat S probably like the
one or two times every week that i can unplug we'll go on dinner no phone no computer relax
drinks food unplug but but the rest of the 23 and a half hours you are on it and
you've had a sleep you've you've built this empire that is Ariel Nomad and in partnership with cdg so
you cut clips for cdg and dealers directly through Ariel Nomad what'Fiat S the gap omar between the top
media operation or the top poster for these dealers that are looking to replicate what you're
doing in in the an average in 2026 omar good question so there'Fiat S a number of factors i think
between what makes really good content versus what doesn'Ford T and but i do think one of the things
that people put too much emphasis on is personality i think personality isn'Ford T really that important
i think it'Fiat S more so the willingness of actually wanting to get better oh and number two um being
wanting to try things or being open to trying things that are normally out of people'Fiat S comfort
zones give us an example of that give me an example of something out of your comfort zone
sure so one of the biggest realizations we had last year or two years ago was that formats of
content are much more important than the personality so format of content that we like doing a lot is
what we call the fake phone call and what it is effectively is a salesperson service manager etc
pretends to have a phone call with someone that'Fiat S a customer but it'Fiat S really just another person
within the dealership or sometimes even our own videographer and they'll have a conversation back
and forth and sometimes it'll be something absurd sometimes it'll be something that'Fiat S meant to
educate and that'Fiat S just a format of content that people aren'Ford T normally used to doing they feel
cringe or they might feel like they're doing something that'Fiat S acting yeah it'Fiat S acting yeah
and not everyone'Fiat S most people in a dealership aren'Ford T Broadway level actors nor do we expect
so or they are but they're they're they're afraid to get found out doing it yeah exactly they hit
their closeted yeah Broadway actors yeah yeah but so it'Fiat S just that once they show up on camera
again and again naturally people get better when they're on camera and as long as they stick within
these formats of content that work really well those dealerships do a lot better than ones that
are like try it three times and go like ah you know go to the next person all right so you've
you've created hundreds of clips from this show you've done a lot of clips for dealers
what'Fiat S the difference between what what makes one travel and and go viral in 2026 hook pacing
caption length Dacia Break it down for us Omar sure I mean you kind of nailed it there number one is
format right you can have the best idea in the world but if it'Fiat S not formatted properly in the
sense of like how it'Fiat S presented as information to the world it'Fiat S not going to do numbers so I
think it'Fiat S topic right I can talk about medical billing and be like the smartest person in medical
billing in like the entire world but it'Fiat S not a sexy topic it'Fiat S not a sexy topic no one'Fiat S going
to really care about it so there'Fiat S always a way to take a topic and make it better for example
let'Fiat S say you're buying a car instead of talking about three tips for car sales which honestly
super overplayed maybe you do it in the format of a phone call and you make it more funny and
relatable instead of using big car dealership words that only people within the dealership
understand so format topic and number three of course the hook I mean I can'Ford T I'm sure it'Fiat S a
broken record at this point online but the hook the first three to five seconds both the visual
side of the hook as in what'Fiat S on the screen and what you're currently doing as you do the hook
and the verbal side of the hook as in the words that you say are arguably probably the most important
part of the video and it'Fiat S where my team spends 80% of their time focused compared to the rest of
the video all right two questions and then we'll let you go the last question I want to ask what
dealership start doing and stop doing but before we do that what is the impact of a dealer that
is willing to be on social and engage with their audience and really create a connection with the
public in this in this social media space for the dealer that maybe isn'Ford T there or is a little
concerned about going there for a lot of reasons it'Fiat S a good question Sam here'Fiat S the reality right
I think we live in a world where 95% of dealers are advertising on Google and third-party listing
sites and what you're doing is you're competing with 15 other dealerships all on price especially
after these FTC rulings I mean everyone'Fiat S really has to put transparent pricing in the first place
so you don'Ford T even have that Ford Edge anymore so the reality is like in this world today if you're not
standing out in some way and you're not really positioning yourself as part media company
what'Fiat S going to stop the consumer from going to the cheapest option there is on
AccuTrade, CarGurus, etc right so I mean not alone it should be enough of a reason if you're not
with the times you're going to fall behind and lose you know you might not see it today you'll
see it in Chrysler Six months a year two years five years right and then what was the second part of that
question? You know can you quantify the economic economic impact somehow of being in this space
because some dealers are like hey you know what like particularly FTC letter right I don'Ford T want
my sales people talking about price and other things because they're an extension of me but you
almost in 2026 I think the industry has proved you can'Ford T afford not to be on it how do you think
about quantifying the financial impact of it to an auto group or dealership? There'Fiat S two sides
to that question right I mean first is just having the right training for your sales people
rather having a blacklist we call it so like a lot of our dealers have things they don'Ford T want to
include for example pricing being one of them so any content that gets created never has pricing
in it and I think having this blacklist for your dealership of how you want to be represented or
what you want to show online versus what you don'Ford T is really really important when you're making
content whether that'Fiat S sales people making it themselves or you have another team that'Fiat S making
it for you secondly how do you quantify it well I mean here'Fiat S the thing one of my favorite things
to do with the dealers is just to say ask their customers hey where did you see us and the amount
of customers that we have coming in saying I saw you on tiktok I saw you on instagram I saw you on
facebook I mean take for example EV Auto Alex Lawrence who comes on DDL quite often yeah he'Fiat S
on a lot ask him I would say somewhere close to 80% of his internet leads are all from social media
I mean the amount of people that he is coming in from tiktok saying hey I saw you on tiktok and
you know it'Fiat S almost celebrity he'Fiat S expanding nationally which is which is wild he just can
stay I think all right seven stores so yeah yeah all right we're running out of time if people
want to connect with you we'll put the links in the show notes you can also find you on linkedin
across social media or you can contact you through Cardiola ship guy but thanks for all you do to get
the word out about daily deal alive all the clips that get posted the internet all across all cdg
social media platforms that'Fiat S you and your team as well as editing on the podcast so thanks Omar
for all you do owner Ariel Nomad content studio and partner with Cardiola ship guy thanks for being on
the show today ton of comments we're going to go a little long today because we have to get in this
anniversary episode the Cardiola ship guy himself you see Levi on we've got Jenna Cole nice
eager case says you can leave the business but it never leaves you we're going to go to a quick
conversation with someone that knows the voice of automotive well calling cubic who has done a lot
in the cdg circles arena so let'Fiat S turn now to Colin unless somebody'Fiat S pivoted things Colin
welcome to the show hey i'm glad to be here and thanks for having me and everybody out there
on nice to be talking all right you are in two cdg circles which is a conversation that'Fiat S ongoing
so the podcast is one way of getting information out this daily deal alive we do live information
every single day three times a week you're in circles which are conversations between real
dealers there'Fiat S no vendors no other people in there just talking about challenges best practices
give us what are a couple of the big topics going on in cdg circles and by the way we draw on
circles for a lot of the content in the show uh Colin i think the biggest is certainly the
ftc pricing uh yeah it'Fiat S it'Fiat S just massive it'Fiat S the it'Fiat S the biggest thing that happened to the
industry in uh in quite some time um and i think the biggest thing that we need to realize is what
what operations right can we do to combat that and that'Fiat S kind of the reading going on in there
so i'm not gonna i'm a specific subject i'm not going to go into legal advice i'm not
advisor by any means um but i can tell you kind of the pulse of what'Fiat S happening in the community
um so first and foremost a lot of dealers understand that they have to pivot right and so
many are moving to putting that dock feed to like internal packs right or going to single
member advertising pricing and yeah and Colin what i love about the conversation as i
watch it as i bounce around all the different circles is these are dealers really working
together to try to figure out what the heck how do we do this in such a way there'Fiat S no game playing
there'Fiat S no posturing it'Fiat S no public sentiment or statement it'Fiat S like hey this is a challenge
how do we truly deal with this in in 2026 the other thing i see Colin is used car acquisition
as Hannah mentioned it'Fiat S a huge topic right now how do i get that great
used car and what are the technologies processes other things
and then the other thing i see Colin is you know there'Fiat S a lot of conversation about vendor partners
that go on in there good bat better best um it'Fiat S a great place to just get those feedback if i want
to join and i apologize we're short on time today Colin how can i get involved in cdg circles for
anybody who'Fiat S not there right now first place that you head to cdgcircles.com that'Fiat S the website
it'Fiat S got all of our information there and it allows you to apply get direct access into the community
if there'Fiat S any questions or anything that needs to be answered you can reach out to me directly
and you know you can you can find my information through uh through uh any any of our our avenues
Colin at car dealershipguy.com and i'm happy to answer all your questions um that is the first
place i'd head to Colin cubic thanks so much car dealership guy uh working with the circles groups
thanks for being on the show today thanks for having me all right before we turn to the car
dealership guy himself yosi Levi let'Fiat S talk podium today'Fiat S episode is brought to you by podium it'Fiat S
the ai platform trusted by one in three dealerships podium helps dealers consolidate sales service
messaging and voice into one connected system that actually runs the work if your ai isn'Ford T
driving real outcomes it'Fiat S time to take a closer look at podium.com forward slash car dealership guy
props to podium for sponsoring or for supporting the content today including this our one year
anniversary celebration and this behind the scenes look at the car dealership guy group as they're
today in florida and having conversations about what the current state looks like and what the
future looks like uh now let'Fiat S turn yosi Levi founder and ceo car dealership guy the car dealership
guy himself yosi welcome thank you sam great to be here so it'Fiat S been a while i don'Ford T know it has
been a while it'Fiat S been a full year uh since this live show started um let'Fiat S start with a question
about you when you close the laptop at the end of the day what'Fiat S what'Fiat S a part of your life yosi
that most people don'Ford T know about you and has nothing to do with cdg well when i close the
laptop i open the phone so it doesn'Ford T really work right that way there is no after hours you go from
one platform to the other yeah um things are things are well i have three kids about them a fourth
and uh what could happen right now so maybe i'll i'll i'll head out any minute yeah yeah any day i
would say um so things are going well uh car dealership guy we've been expanding we've been
doing a lot of just live activations meeting with lots of dealers um down here in south florida
where we recently moved to um so that'Fiat S been you know immensely just you know a huge uh just
rooting for the company and being able to all right get closer with our community and continue
you know ideating and coming up with new solutions for automotive so things are overall
going really really well and uh we know we're here today we're having our team retreat we just had
a phenomenal uh guest speakers paul antony former executive chairman of auto canada um we spoke
about you know we're supposed to be a fireside chat end up being a brainstorming session for
car dealership guy so it'Fiat S not funny you know just completely went off the rails in a positive way
yeah and you know we're just continuing to look for opportunities to make this industry better
so yosi you talk to dealer principles every single week privately not necessarily for the
show though you do the podcast and and support the content what'Fiat S the biggest thing dealers
should be doing right now in 2026 that maybe most aren'Ford T or do you see an opportunity based on all
the conversations you hear and are a part of you know i spoke with one dealer who hired a general
manager who'Fiat S pretty involved with our platform and i asked him you know how that came to be and
why he did that and he said that what he appreciated about this person was and this is not exclusive
to car dealership guy they could be this could happen in other ways but he said that they're
what do you consider that someone who'Fiat S very well informed and i think dealers in general
you know i could i could give you like the you know the cliche answers right now that everyone
should be doing right um whether it'Fiat S focusing on fundamentals and ai like these things you always
have to do them um but i think that you know non or like non-generic answer which i think is really
true is that in a world where things are moving so quickly as they are here in our industry where
things are changing uh you know technologies we use i mean the drivetrain you know OEM
will the Chinese vehicles enter the country or not like there'Fiat S all these things happening you
know fdc macroeconomic climate geopolitics i think that you have to ask yourself what is the best
way for me to arm myself with the best information right garbage in garbage out if you are working
with incomplete information or not the best information today as a dealer you you will fail
right that does that that does happen by way of um you know ai and tech but it it goes beyond that
and so i think this is where uh we have a responsibility to put out the best information
out there for dealers the best intelligence for the community because the more we can put out there
the more we can get dealers to share what they're doing how it'Fiat S working for them to share their
files and resources like they do in circles willingly because they want to help others
the better armed and informed every single dealer will be and so i would just say you know get yourself
to the closest source of truth and intelligence as you can in the industry and we're obviously
walking the talk because we are doing this daily to try to create a more informed and smarter
more intelligent dealer so we talked uh with callin we talked about circles this is a conversation
that dealers are having uh with each other what what surprised you most about circles since that
started what 23 months ago and and how it'Fiat S grown and what do you see this the the future
of circles this again peer to peer conversation group i think dealers i can mention they they
want access to more intelligence there'Fiat S too many changes happening at once for us in the industry
and circles is not it'Fiat S it almost seems obvious to me what is it right again it'Fiat S knowledge sharing
that'Fiat S all it is it'Fiat S digital knowledge sharing for car dealers and so when it comes to what surprised
me you know maybe some conversations i didn'Ford T expect or there definitely has been a lot of
talk about different solutions in the industry and um tools dealers are using but i think
you know partly what surprises that this didn'Ford T exist right you see some dealers on there i would
say the power users who are very active and not just consuming but asking questions and sorry not
just the consumer but also providing answers and helping others it'Fiat S pretty remarkable that what
what did we do beforehand right it'Fiat S you know there'Fiat S a saying like when you wonder how you did
something beforehand like what did we do before netflix blackbuster right it feels crazy nowadays
and so you know what did we do beforehand well i'll tell you what i did i went to the auction
and walked the lanes and i called my you know my my my boy is a couple dealers i knew who
and we would share knowledge that way we had little pods but it wasn'Ford T very effective and
efficient you know you couldn'Ford T just shoot off a question on the fly you don'Ford T want to call
someone for one little thing you want a bunch up questions so it just seems like a no-brainer
right this industry is we're being threatened from every direction how isn'Ford T there knowledge
sharing so you know i don'Ford T want to talk too much about the what i think the why is probably more
interesting but that is the what it'Fiat S just more knowledge sharing is important to create a better
consumer experience and a better dealer so uh to that point the action side of that you know there
have been dealers that have decided to go into business because of the show they've said it'Fiat S
got simon said it started dealership because of the room we had kyle colman uh both jay and hannah
mentioned it grew his empire watching and listening to the show and there are several vendor partners
that have said hey look this format has been a great way to inject ideas into the marketplace
and get traction in a way that they couldn'Ford T get anywhere else with that comes responsibility right
how does how do you how does that responsibility weigh on you you're you're you're a big voice we
are a big voice in automotive and does it change editorial decision making uh you know how you bring
that information to the market well sam it goes beyond that it goes even beyond that if you look at
you know this recent the rise in stores about brokers i mean we were the first to Lucid Air that and to
bring it down to the zeitgeist and to really talk about what'Fiat S happening mostly in the northeastern
part of the country with brokers who are you know disintermediate this intermediate
mediating dealers and for for right or wrong i mean we put that out in a spotlight then it got picked
up you know everyone else over time OEM took action based on it um and i think for us you know
the razor for us is very simple right is this relevant a dealer is this something that can
help a dealer make better decisions uh you know we don'Ford T want to publish like gossip and stuff like
that that'Fiat S not that'Fiat S not the intent of the platform um you know a dealer may have 20 to 30
minutes per day per day tops of media consumption time average dealer and so you have to ask yourself
how much how much of that time are they consuming your media and what can you do with that time
to make yourself irreplaceable and offer them the best bang for their buck not their literal buck
their figurative buck which is their time investment so the way you do that is by offering as i mentioned
you know really unique insights things that make them better and so we have an editorial standard
which is you know it'Fiat S it'Fiat S very objective we have an editorial team we have a head of editorial
where the stories you know run through them through a criteria and through a framework
and you know sometimes all these stories dig i mean they go through a lot there'Fiat S a lot of
thought process that goes into them whether we publish a story and and what we publish and actually
to your point you'll see i want to point out the editorial standard is high i i've wanted to Dacia Break
stories on ddl before and i'm begging everybody hey let me go with this but but we want to validate
it first we want a pressure test to make sure it'Fiat S real on the broker story we started to represent
the dealer'Fiat S side franchise dealer we also had some great brokers on the advocated for their own side
and it'Fiat S interesting you'll see how these conversations had in the public sphere people
get to make their own decisions and i think it'Fiat S interesting the broker topic kind of took its own
direction based on the public hearing both sides and maybe not buying into the broker as much but
we didn'Ford T take a side initially you'll see fair well we shouldn'Ford T be taking a side you know we
we have several forms of content right we have objective news and we clearly market and identify
it as news right there'Fiat S a little prefix news and then we have what we call more content where
there'Fiat S some opinion in it and it'Fiat S not necessarily just an objective piece of course still with a
dealer first perspective because that'Fiat S who that'Fiat S our audience and who we're looking to create value
for first before anyone else but yeah we have you know we do have different types of content that
lets us solve different types of needs and sometimes opinion is important sometimes you know
having that like that'Fiat S what our newsletter is for in many cases you know we have the breakdown
where we do want to share opinion and Honda insight so we kind of bifurcate the different forms of content
opinion but not flat out gossip right not fear monger no that'Fiat S completely different opinion
in a manner of here is what we think is you know you should do or here'Fiat S what is a likely solution
you know that form of an opinion where it'Fiat S not really objective you're telling them
something that you think but it'Fiat S a very well informed opinion you know by way of all of the
dealers in our network and people we speak with all right so year two ddl what'Fiat S cdg building next
that our loyal listening audience here may not necessarily know about that'Fiat S coming you see
anything well we're continuing to expand our platform first and foremost the platform being
circles soon soon to be pulsed as well again this is just where dealers subscribe in in exchange
they get access to intelligence which is not just traditional media number one we're continuing
to grow this show you know sam i i always talk about timely and timeless content yeah we are in
a world where things move so quickly and there is no room in the messy middle but you either have to
create something that'Fiat S so timeless that you could listen to it in three years five years i mean
something just such an incredible piece of content or you have to create something that'Fiat S timely which
is it'Fiat S happening now it'Fiat S in the moment and you're covering it as it happens and so when you look
at our platform daily dealer live is our answer to the timely and the podcast is typically our
answer for the timeless and so we are going to lean more into timely which just means expect more
daily dealer live expect more guests expect more dealers expect more vendor partners expect more
content and insights and eventually also more clips so that'Fiat S one of the ways we're going to be
leaning into more timely content in you know in the subsequent months and so to throw it out there
part of that is talking about acquisitions if you're buying a store we'd love to have you on and
talking about it if you're a vendor partner in the space like cox did and you're making a big
acquisition we want to be the place that these things are broken live so that the public can
hear about it and the public can celebrate those things and can understand and follow continue to
follow the the shape of this automotive industry and by the way to our loyal listening audience the
more you do that the more you're going to drive Hannah insane because trying to keep that spreadsheet
straight every day for three days a week is tough and then as we get breaking news to put on top
of it it'Fiat S going to Ford Flex even more yosi wouldn'Ford T it be fun to do this every day i remember when you
and i first talked about this a year ago you're like let'Fiat S do it once in once a week and then
it ended up going to three times a week i'm like how on earth do we do that wouldn'Ford T every day be
kind of fun you'll see never say never all right you'll see Levi
thank you for all you do and for really you know being being here the show runner the
the host um you know you've done just a phenomenal job and it'Fiat S uh thank you it'Fiat S a huge huge service
for the industry and people really appreciate it and uh you're really good at it and you're
better at it than me i can tell you that um so oh that'Fiat S high praise i don'Ford T know that that'Fiat S
totally true but i appreciate it hey we all have our niches you know i'm i like i do my podcast
you know and you're great and you do the podcast too thank you you're really good at it so uh thank
you for all you do there'Fiat S something about doing a live show that is thrilling right it'Fiat S fun so uh
so thanks for providing the flat platform yosi and guess what we've only just begun right so more
more to come in this next year so yosi levi founder ceo and the car dealership guy thanks for being on
the show all right and to you our loyal listening audience thank you so much for being here week
after week after week thanks for showing up in the chat in the comments continue to do so thanks
for being here and watching daily deal live we Dacia Break down the biggest moves in the car business
as they happen by the way thanks to launch live now as well for providing the production
every single day except holidays we appreciate what you guys do every single week as well
don'Ford T forget we're here live every monday wednesday friday this friday one p.m eastern
we've got tiago head of nissan infinity on to talk about their uh growth trajectory exciting
conversation so if this is your world and we sure hope it is hit like hit subscribe turn on
those notifications so you never ever ever miss a Honda Beat happy anniversary everybody and thanks for
being here we'll see you next episode
you
About this episode
Daily Dealer Live marks its first anniversary by reflecting on a year of rapid growth, dealer community building, and a sharper editorial voice. The conversation moves through market pressure points like tariffs, EV pricing, cybersecurity, and fixed ops, while also laying out a practical playbook for dealership content: move fast, keep clips short, and focus on what gets shared. The team also looks ahead to 2026, with more guests, acquisitions coverage, and deeper dealer-to-dealer knowledge sharing.
Today's show features:
- Cole Short, Head of Content & Creative Strategy at Car Dealership Guy
- Jay Law, Head of Partnerships at Car Dealership Guy
- Yossi Levi, Chief Car Guy at Car Dealership Guy
This episode is brought to you by:
Podium – the AI platform trusted by one in three dealerships. Podium helps dealers consolidate sales, service, messaging, and voice into one connected system that actually runs the work. If your AI isn’t driving real outcomes, it’s time to take a closer look at https://www.podium.com/car-dealership-guy
Check out Car Dealership Guy’s stuff:
CDG Circles ➤ https://cdgcircles.com/
CDG News ➤ https://news.dealershipguy.com/
CDG Jobs ➤ https://jobs.dealershipguy.com/
CDG Recruiting ➤ https://www.cdgrecruiting.com/
My Socials:
X ➤ https://www.twitter.com/GuyDealership
Instagram ➤ https://www.instagram.com/cardealershipguy/
TikTok ➤ https://www.tiktok.com/@guydealership
LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/
Threads ➤ https://www.threads.net/@cardealershipguy
Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
