Our reaction to the Haas F1 car launch
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Brand
Red Bull
Red Bull is a well-known energy drink brand that also owns a racing team in Formula 1, famous for its unique car designs and colors.
Brand
Haas
Haas is a Formula 1 racing team from the United States, and they often have simple designs on their cars compared to other teams.
Brand
Toyota
Toyota is a big car company that makes many different types of vehicles and has also participated in racing events.
Company
Gazoo Racing
Gazoo Racing is the part of Toyota that works on racing cars and performance vehicles, making them faster and more exciting.
Concept
livery
Livery is the design and colors on a race car that show off the team's sponsors and make the car look cool. It's important for branding in racing.
Brand
Ford
Ford is a famous car company from the United States that makes a lot of different vehicles, including trucks and sports cars. They often hold events to show off their new cars.
Concept
Formula 1
Formula 1 is a popular car racing series where teams compete with very fast cars on special tracks. It's known for exciting races and advanced technology.
Concept
naming rights
Naming rights mean that a company pays to have its name used for a sports team or event. For example, if a car racing team has a sponsor, the sponsor's name might be on the team's cars.
Car
Dodge Charger
The Dodge Charger is a famous American car, especially known for its speed and sporty look. The 1973 version is one of the earlier models that many car enthusiasts admire.
Car
Pontiac Grand Prix SJ
The Pontiac Grand Prix SJ is a type of car that combines sporty performance with some luxury features. It's a classic model that many people find appealing.
Brand
Alpine
Alpine is a car brand from France that makes sporty cars and is also involved in racing, especially in Formula 1.
Brand
Alphataury
AlphaTauri is a Formula 1 racing team that helps train new drivers. They used to be called Toro Rosso and are connected to a bigger team called Red Bull Racing.
Concept
Formula One
Formula One is a type of car racing where specially designed cars compete in races called Grands Prix. It's known for being very fast and using the latest technology in cars.
Brand
Audi
Audi is a car brand from Germany that makes luxury cars. They are known for their high-quality engineering and advanced technology in their vehicles.
Brand
Sauber
Sauber is a team in Formula One that has been racing for many years. They are known for helping drivers start their careers in racing.
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number store or sleepnumber.com. Hello, everybody, and welcome back to the B1 podcast
with Matt and Tommy. Second car launch. Well, third technically, I guess, because we had two
Red Bull and V-Carb. And we now have Haas. And first and foremost, Tommy, I've got to say,
could they have shortened it? I think they could have. It was far too long.
Yeah, hanging around waiting. They said 1pm and they launched it at 1pm. And they gave us
a 1 minute 13 video. And then we got on with our days. Absolutely ridiculous.
It's a proper for all the people that are in the YouTube comments all the time for every car
launch going, just show the car. That's all we care about. They're fine. Fine. Here you
go. Have the car straight away. Done. In the comments, they've got show us some corporate
speech. Yeah, I really want to hear from the Gazoo Racing CEO please.
Okay, so the delivery has been revealed, of course. And look, let's get straight into what we
think of it. Of course, there's no car launch to talk about. So we'll talk about the car
immediately. And for me, it is very lovely indeed. That is a really nice looking car.
I love the fact that there's more white on it. Of course, there's the TGR on the top,
which I think it looks pretty funky. Well, it kind of looks like a chi with the way in which,
if you look at the side, it kind of looks like the air box. Oh, yeah, see what you mean.
So maybe they're doing something there. But either way, it looks awesome. I love that
the red pops really nicely as well against the white. And it's amazing what cars and how
good they can look when they have to paint the car more than 55%. And it can't all be
carbon like I remember a couple of years ago. I in particular was not very happy. I think
I've to be fair, a lot of people were not very happy about the fact we were just constantly
seeing carbon cars. This one is a very clean, good looking livery. It is. I think it also
says how much we just love a livery change. I think they're always more exciting when they
change. You know, Red Bull is the prime example of like same livery for 10 years,
there's something a little bit different. I was already, I was kind of like preparing
this for Haas and the chat to be kind of, Haas have had very safe liveries in the past.
And you could argue this one is quite safe. They're kind of like,
they're smart. They've never had like a real banger, but they look like slick a lot of the time.
And this one does look very, very slick. I like the fact that they put more white on it.
I would have been cool to maybe see something more crazy. I was going to say,
I had kind of had expectations from the Toyota side of things, but now I'm kind of learning as we,
we're kind of going on that Toyota and Gazoo Racing have kind of split now, which is very
unusual because they've got the Toyota Gazoo Racing title sponsor, but now it's just Gazoo
Racing and it says just Gazoo Racing on the car. So very weird kind of situation there.
But I think it's a very clean looking car and just having a little tweak is kind of what we
like. Isn't it from livery season where you still got your brand identity that they always go for
the black, red and white, but it's a cool, cool and refreshing change.
Yeah. So the separations happened recently, but then they are also still going to run TGR
as the brand name, the title, the sponsor thing. So whatever's going on there, who knows, but
either or it has created a lovely looking livery. Let's go into a question from Citrus F1.
Do we prefer teams just dropping renders or do we still need corporate events?
I get it for Ford, but for example, does Alpine need one? All right, didn't realize we were talking
about Alpine in a Haas car launch. Do we prefer it? I will always prefer a car launch,
mainly usually unless they're two hours long and we never see the car until that point.
But if I was to pick one or the other, yeah, a half an hour car launch,
mwah, absolutely beautiful. That's what we love to see. Give me a bit of corporate chat,
but then stop it and then show me the car. Now that's kind of, for me, the best sort of,
it's the warming up, isn't it? You're warming up to seeing it and you can kind of see the
collective within the live stream and to be fair, I was going to say all the lovely
comments that usually show the car. So maybe ignore, but it's a community. We all come
together. We see loads of people watching along. And for me, that's my favorite.
The render stuff, it's a video, right? So we're not at the bottom of the pile. If it was just a
picture, then that is, that's poor, right? They've made a video, they've made some kind of effort.
It's still, I am slightly surprised in some ways with it being 2026, brand new regulations,
huge overhaul that perhaps teams like Haas might have thought, let's do a little car launch.
Why not? But these teams don't want to waste money on things like that. And they'd
rather just make a render, which I can also understand. So I am forgiving of Haas because
the car looks really good. So there you go. Indeed. Yeah, they have a mix, don't they?
Some, I think sometimes a lot of teams, they maybe mix it up. It depends how much they want
to spend on a car launch. Of course, the big buck teams, you know, Red Bull and Ford,
they're going to want to announce their new partnership, things like that. Whereas Haas will
probably, you know, want to save money and think, well, you know, what's the point when
realistically, you are just revealing the car. And, you know, we've got the same driver lineup.
Most of it's kind of the same, like what are we really going to gain from spending loads
in a car launch that money could go better elsewhere? So that's probably there.
They're thinking now. So yeah, they've mixed it up. We've seen a kind of more traditional
long car launch where we've been sat there in the comments going, oh my God,
it's 40 minutes. Where's the car that they're kind of, you know, showing an engine in VR and stuff
and all this kind of stuff. And then Haas just going, here you go. Here's the images or a video,
as it was, like a minute prepared video, if you like. And as for Alpine, who knows. But
all I remember is Alpine, they, when they did a car launch, they're one of the worst ones,
because they get every single person on the board to come and have a chat before they even
remember that they have a car. We love, we love a 50 minute chat with the head of BWT talking about
water solutions or something. Say goodbye, Tommy. I really do. Next question from Jeloff21.
How was Tommy spot on in the podcast calling Haas just randomly dropping renders and skip the
corporate events and filler? Because I'm a time traveler. No, it's because they always do it
and they have always, I was actually looking back to try and find if Haas have ever done a
car launch. And I think even when they first launched, they just launched pictures. And they've
always been that team that do it. So obviously, you know, there's been talk hasn't there in the
past about, does Gene Haas put enough money into this project? And does he care enough? And
does he need to sort of, is it a waste for him to kind of have this team, but not really like
go all in on it and have big ambitions and things. And with the car launch, yeah, they always just
drop a video, a short video or a picture. A lot of the time it is a picture. And you know,
previously has gone by, they used to be that team that particularly when we had a regulation
change, they'd be like the first one to drop an image. And the kind of press that they got
was normally the fact that it was like, Oh, this is what the new cars will kind of look
like. And that's kind of what they were going for. Or the fact that it's a slightly questionable
political statement in 2021, which was obviously the controversial one. So yeah, Haas have always
been first to like drop their their images and videos. First, this time, second or third,
if you if you want to call it third place behind the two Red Bull teams.
And next question from P1Patreon member Lumixion, how much of an impact will Toyota,
Gazoo Racing in brackets have with Haas? Well, as we said, the Toyota Gazoo Racing
separation has happened recently. But in terms of Toyota being involved, it's a technical
partnership. So it's not going to be mass, it's not going to be a massive overhaul,
in my opinion. Haas still rely on Ferrari for most of their stuff. So Ferrari are usually
the ones to be able to make the biggest impact to Haas' performance, especially with the engine
and this year with the new regulations, massive engine formula. So for Toyota, I'm sure it's
helpful because of course there is there is they're going to be able to lean on Toyota
engineers occasionally and things like that. But realistically, I think it looks good for Haas
Haas' longevity moving forward now to be partnering with with with with such a
big brand like Toyota that that suggests that they're not going anywhere anytime soon.
So for that side of things, I think it's good, but I'm not expecting Haas to be
world champions at the end of this year. No, it was it was a good deal and something quite
exciting that that they were kind of having that that Toyota Gazoo Racing partnership.
I'm now less in sort of like, not enthused by it, but but obviously like,
Gazoo Racing have that that racing pedigree. But the fact that the Toyota name is kind
of being disassociated a bit and and less so and that they've kind of split there.
I think a lot of people when this was announced, not that long ago that it was going to be
Toyota Gazoo Racing has F1 team, you kind of thought, okay, I would not be surprised in
three years, maybe even two or one that this would become Toyota F1 team.
But that's obviously seeming maybe less likely now. But they've got, you know,
they've been with Haas for a while now. This is not new, it's just the the naming rights,
if you like, of the team. And you've got to say that Haas have improved a lot, you know,
they've had really good results, particularly under Kamatsu, you know, with the new team Prince
Boy did an amazing job. The results have come in. And they've been a lot stronger
performing because, you know, they were absolutely woeful at one point, they were,
you know, far and away, the team at the bottom, the absolute joke of the team,
people were saying, you know, why you're even bothering. And, you know, they're
delivering a lot better. So I think they can be positive about the partnership.
I think actually the turning point was when I jokingly said that this would be,
that they would be 10th in the constructors when they launched a few years ago and then
their performance turned around. Literally, really sorry about that, Haas,
but also not sorry, because clearly you've turned it around and done a great job.
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Next question from JXOJXO02. Most people probably didn't even know it was today.
Is it me or is there somehow very little hype around car reveal season this year?
I think that's very easy to say after a team just drop a one-minute video on Twitter or Instagram.
Yeah, how do you measure hype? What's the hype measurement scale?
Exactly. What is the hype? I think you compare it to last year, of course, there was this big
event. It was spoken about loads. They were hyping it up again and again,
like on the Formula One page itself, it was constantly like F175 is going to be this,
people trying to get tickets, people trying to go to this thing. Here are the acts that are
going to be playing. There was so much build up around it. I think maybe it's just because
this is back to the norm that people are a bit like, oh, but at the end of the day,
like of course, Haas launching a one-minute 13-second video on Twitter is not going to be
as much hype as a F175 event launching all the cars. When we get to the end,
I said this before, I like that you're going to have different launches, like Audi next,
that's a big launch. They're going to it. We are going to it, so it's going to be very exciting.
So that will be a lot more hypes, and then you've got to think that you're getting
quite a few of them. So it gets dragged out more, but I like that.
Nothing will come close to the event last year. That in itself, as we've said, was a massive thing.
I also maybe, if we are thinking and people listening are also wondering whether there is less
hype, it's because last year only just ended. There has not been time for us to forget F1.
The season doesn't start for like a month and a half. We're quite a way away from
actually having lights out in Australia. And I perhaps think that maybe some people,
it's like, oh, cool, that is a Haas image. But we just finished the season.
And then the testing is like secret, and we have no idea if we're going to even know anything from
it. So it's not like, all the cars are coming out. Oh, we're going to see them on track
really soon. We're not going to see them soon. It's going to be a month till we...
Well, we're going to keep our ears to the ground, aren't we, Tommy? We'll try and do some
content. Whatever we find out, maybe very little. But if we can just see smoke or something,
because someone's conked out. Get some binoculars out.
Yeah, maybe we should go to Spain. Rent out a helicopter.
But I don't think there's necessarily less hype when you look to the Red Bull car launch,
which was on a very unsociable hour for a lot of people, not just us. I think it didn't
really work for many people around the world, apart from perhaps Australia. But there was
150,000 people watching that live stream on YouTube. So I still think there's a lot of intrigue.
And there will be as this season begins to get closer to lights out, because it's a massive
regulation change. And I'm really excited for it. A question for people on Patreon.
Remember, you and Bobber, what would a successful Haas season actually look like to you? Points
every weekend or one absolute fluke banger result? That's what I was hoping for last
year with Ferrari was a fluke banger result of a win. But can you really even say that is
successful? Say, for example, Haas scored a miracle podium, but then were 17th and 18th
for the entire year. Would you call that successful? No. If you're looking at a new
regulation set and building the foundations for the coming years, where of course,
teams can build on the rules that have been put in place, it has to be a consistent one.
Lots of points finishes for Haas. Ollie Bearman taking another step up from his awesome season
last year. Ocon, he had not fluke bangers, but he had small moments of brilliance across the year.
He fives them things. Yeah, which gave him a decent chunk of points. But from an overall
season perspective, you'd say Ocon didn't really have the best one. So for me,
a successful season for Haas is consistent points finishes. Yes.
Yeah, it's definitely consistent points finishes. The only example that's coming
to the top of my head here is when Alpine got that double podium in Brazil in 2024.
You don't look at that season and go, Alpine were really good, weren't they?
They were all right. They certainly weren't as bad as they were last year.
But yes, they got that successful result. And of course, Haas, it would be amazing for them.
And I really want to see it happen because it's amazing that they've been in Formula
one for so long now and still not got that first podium. You look at the crazy things that have
happened. Like, you know, I mean, it literally like Pierre Gasly got a win in Alphataury,
things like that. And yet Haas haven't even managed to get that one podium finish in a
crazy race of all the drivers. They've had a pole position and things like that. It's mad.
So they'd love to have that amazing result. But while it's kind of, you know,
that's the fairytale moment in terms of like what's actually good for them.
It's just building on kind of what they've been doing realistically, like the last few years and
you know, the improvement has been a lot. It's strange to think when you look at how well,
particularly like Oli Bearman was doing at the end of the season and kind of
getting some really strong results. Mexico is obviously the standout
that they started the year at quite surprisingly of like, wow, they're like rubbish, like
qualifying at the back all the time and really awful in that first race, you know, they're
getting like lapped and stuff. And it was like, this is terrible. And, you know,
they had a quite a strong end to the year. So it's the consistency is what they're going
to be looking, looking for. They were terrible with an Ocon had an amazing China performance,
which exactly. And it just made no sense. Ocon for what I feel like my memory of the
first half of the season for Ocon was he was either like fifth or 20th.
Absolutely madness. Well, there you go. That is the Haas livery reveal done and dusted how we have
managed to talk for over 17 minutes on a one minute 13 video. Well, that's what the
P1 podcast is all about. We love talking about Formula One and we will continue to do so.
Tommy, what are your final thoughts? Final thoughts are, I'm just hyped for Audi next,
let's say where we're going to be going. It's going to be really exciting to go to a car launch,
see a new team. I know that obviously they've taken over Sauba, but like a new team from that
sense. And they're an engine and a whole new identity for them. That's going to be
a really, really exciting one. So can't wait to be there and can't wait for you to
enjoy the content that we're going to be doing. Yeah, lots of content, live podcast,
not live is in live stream, but live in the sense of if you saw our red ball one that we went to
when we went in person there, similar vibes to that. We'll show you a lot of behind the scenes.
Make sure you're following us over on Instagram, Matt P1 Tommy and TikTok as well,
Matt P1 Tommy. And yeah, we'll have lots to show you, I'm sure, and we'll be very,
very excited as us F1 nuts always are. Well, there you go. Thank everybody. Let
us know what you think of the Haas livery in the comments and we will see you soon. Bye. Goodbye.
And for anyone that wants like a 10 out of 10 rating, we will do our
when we've seen them all. Don't you worry? Yeah, we do an overall grading rating thing.
That's the best to talk about all 11 cars and yeah, exactly. So
bye. Be patient. P1 is a stack production and part of the ACAST creative network.
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About this episode
The Haas F1 car launch sparked a lively discussion about the team's new livery and the effectiveness of car launches in general. Matt and Tommy critique the lengthy corporate speeches that often accompany these events, preferring a more straightforward approach. They express appreciation for Haas's fresh design, highlighting the increased use of white and the overall clean look. The conversation also touches on the implications of Haas's partnership with Toyota Gazoo Racing, noting that while it may not drastically change performance, it signals a positive direction for the team's future.
Original notes
For everyone who's tired of corporate speeches and two-hour events, rejoice: Haas released their new car in a snazzy, one-minute video! And, turns out, it looks great!
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