Porsche Saleswoman LOSES HER MIND on my WORST CALL EVER
The Price Isn’t Right: Car Negotiations w/ Delivrd
The Price Isn’t Right: Car Negotiations w/ Delivrd Apr 17, 2026
Porsche Saleswoman LOSES HER MIND on my WORST CALL EVER

Porsche Saleswoman LOSES HER MIND on my WORST CALL EVER

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Porsche Saleswoman LOSES HER MIND on my WORST CALL EVER
Company

Delivrd

Delivrd is the company running the service behind this call. They help connect you with the right person at the dealership so you can talk about a car.

Concept

negotiating on a new car

They’re negotiating the price of a new car. The salesperson is trying to make the deal work by talking about what’s available and what options the buyer wants.

Porsche Macan
Car

Porsche Macan

This is a Porsche Macan in the “GTS” performance trim. It’s basically a more sporty, higher-spec version of the Macan, and the discussion is about negotiating the price and adding the right options.

Term

GTS color

They’re talking about the paint color choice for the GTS version. Even if it sounds rare, the dealer is saying it’s actually a common, popular color.

Term

14 or 18 way

“14-way” or “18-way” typically describes how many directions the power seat can be adjusted (fore/aft, height, tilt, lumbar, and sometimes more). Higher-way seats usually offer more fine-tuning for comfort and driving position.

Porsche Cayenne
Car

Porsche Cayenne

The Porsche Cayenne is an SUV made by Porsche. It’s designed to feel sporty, not just like a regular family vehicle. When people talk about discounts, it’s often for higher trims like the Cayenne GTS.

Term

10% off

They’re aiming to reduce the price by 10%. That’s a common way to negotiate when you’re trying to get the car within a certain budget.

Term

VIN

VIN is a unique code for a specific car. If you have the VIN, the dealer can confirm they’re talking about the exact same vehicle you mean.

Term

stock number

A stock number is like a dealer’s ID tag for a specific car. When you give it to them, they can instantly find the exact vehicle you’re asking about.

Concept

negotiating for a great price

The caller is signaling a negotiation goal—getting a “great price”—which is central to the episode’s theme. In practice, this often means asking for discounts, waiving fees, or comparing MSRP vs. the dealer’s out-the-door number.

Term

MSRP

MSRP is the “list price” the manufacturer puts on the car. When someone says they only sell at MSRP, they mean they won’t discount much (or at all) from that list price.

Term

shipping

Shipping is the cost to move the car from where it’s sold to where you live. Sometimes a dealer won’t lower the car price, but they’ll pay the shipping to make the deal feel cheaper.

Term

deal

A “deal” is the final agreement on what you’ll pay and what you’ll get. It can include discounts and other terms, not just the sticker price.

Concept

one-price store

A “one-price store” means the dealership won’t haggle—what you see is what you pay. The episode is saying most dealerships aren’t like that, so negotiation still happens.

Concept

flat fee

A flat fee means you pay one fixed price for the service. So you’re not paying more just because the deal got better.

Term

trade

A trade is when you turn in your old car to help pay for the new one. The dealer will give you a price for your old car, and that number changes what you pay overall.

Term

accessories

Accessories are extra items you can add to the car. They might be useful, but they can also increase the price, so it helps to know exactly what you’re getting.

Term

add-ons

Add-ons are extra extras the dealer tries to sell on top of the car. They can make the total cost go up, so you should check what’s required versus optional.

Concept

gasoline vs EV (GTS)

“Gasoline vs EV” means whether the car runs on fuel or electricity. Even if the trim name is the same (GTS), the exact car can be totally different. The dealer is checking because the listing could be for the wrong version.

Term

commission number

A commission number is another kind of dealership code, usually used for ordering or tracking a car’s allocation. It may not match the “stock number” you’d expect for a car already sitting on the lot. In this call, they think the customer gave the wrong type of code.

Term

on the way from the factory

This means the car isn’t at the dealership yet—it’s being shipped after it’s built. From a buying standpoint, it can be easier to get the car you want, but you may have less flexibility to change options.

Term

Chalk in color with a black and chalk stitching

“Chalk” here refers to a specific exterior color, and “black and chalk stitching” describes the interior upholstery stitching color combination. These are the kinds of option/build details that can matter for pricing and for matching the exact car you want.

Term

tax satellites

They’re talking about extra costs added after the car price—like sales tax and other required fees. Even if the car is priced at MSRP, these charges can still raise the total.

Concept

pre-sold, pre-ordered

“Pre-sold” or “pre-ordered” means the dealer already has buyers lined up for incoming inventory before it arrives. That reduces negotiation flexibility because the car may not be available to sell at a discount or to a walk-in buyer.

Concept

allocation / only one not pre-sold

They’re saying there are very few cars available to sell to new buyers. If most are already reserved, the dealer can’t easily offer you a better deal.

Concept

car negotiation discount thresholds

They’re negotiating like this: the buyer asks for a discount, and the seller says what they can and can’t do. The deal depends on which version of the car it is, and the seller won’t always match the same discount for every trim.

Term

5% off

They’re negotiating a price cut of 5%. It’s basically “take 5% off the sticker price,” but the dealer may refuse if the car is a harder-to-discount version.

Term

12% off

They’re throwing out a bigger discount—12%—as what they think would be fair. The dealer is implying they can’t go that low for the specific version being discussed.

Term

35

They mention “35” right after talking about discounts, so it probably means they ended up with a pretty big deal. The exact unit (percent vs dollars) isn’t clear from this short part of the conversation.

Concept

state transaction

A “state transaction” means the car deal is happening between different states. That can make things harder because taxes and registration rules vary, so the dealer may not be able to help as easily.

Concept

discrimination

They’re saying it’s unfair if a dealership treats you differently just because of who you are. The idea is that the car should be negotiated based on the deal, not personal characteristics.

Term

electric GTS

They’re using “GTS” to mean a sportier version, but saying it’s electric. So it’s basically a performance-focused trim idea applied to an EV.

Term

EV

EV means electric vehicle. Instead of using gasoline, it runs on a battery and you charge it, usually at home or at public chargers.

Term

black interior

That means the inside of the car is black—seats and trim. Black interiors can hide some dirt better, but they can also get hot in the sun.

Concept

titled

A “title” is the official paperwork that proves who owns the car. If it’s titled in your name, you’re the legal owner for registration and responsibility.

Concept

deposit

A deposit is money you put down to reserve a vehicle while paperwork and final pricing are being worked out. In car deals, deposits can be refundable or non-refundable depending on the contract terms, so it’s important to understand what happens if the deal falls through.

Concept

allocation / limited volume (two of for the whole year)

They’re basically saying they don’t get many of these cars, so they can’t afford to discount them heavily. When supply is tight, the dealer has less reason to negotiate.

Concept

margin

Margin is the profit a dealer makes per vehicle after costs. The speaker emphasizes that their margin is limited, so pricing decisions (especially without incentives) directly affect whether they profit or lose money.

Brand

Audi

They’re using Audi as an example of a brand where dealers sometimes get extra help from the manufacturer. That can make it easier for a dealer to lower the price without losing money.

Brand

BMW

They mention BMW to make the point that some brands have deals or incentives behind the scenes. That can let a dealer discount more than they otherwise could.

Concept

incentives

In this context, incentives are manufacturer-backed payments or programs that help dealerships sell cars at lower prices. When incentives exist, dealers can discount more while still meeting their profit targets.

Concept

market value

Market value is what people are actually paying for the car right now. Even if the sticker price is one number, the “market” can push the real price higher or lower.

Concept

market softened

“Market softened” means fewer people are buying right now, so prices can start to drop. When that happens, dealers may have to be more flexible on price.

Concept

tie anything up

“Tie anything up” means wrapping up the last details before the deal can be finalized. For example, it could be finishing a trade or getting paperwork done.

Concept

financing vs cash purchase

They’re talking about two ways to buy a car: paying cash or getting a loan. Sometimes the sticker price doesn’t change, but the dealership’s profit and paperwork can be different depending on which option you choose.

Term

reserve

“Reserve” refers to the extra profit a dealership can earn on a financed deal, often through the interest rate spread between what the lender offers and what the dealer structures for the customer. That’s why the salesperson implies financing “helps” reach the number and keep the manager happy.

Term

registering this car

They’re saying cash buyers may have an easier time with the paperwork to get the car registered. With financing, there’s usually a lender involved, and that can add extra steps.

Term

out of state registration

Out-of-state registration means you buy the car in one state but register it in another. That can take longer because the paperwork has to be handled through the other state’s process.

Term

finance it

Financing means you borrow money to buy the car. The dealer is saying that with financing, the final registration paperwork takes longer to arrive.

Term

sales tax and registration separate

Sometimes the dealer bundles fees like sales tax and registration into the car price, and sometimes they handle them separately. Doing it separately can change the paperwork and when you get the final registration.

Concept

going 10% above sticker

“Sticker” means the listed price on the car. “10% above sticker” means you’re paying extra on top of that number. Negotiators care because that markup can often be reduced if you have leverage.

Concept

prepaid maintenance

Prepaid maintenance means you pay ahead of time for routine service. Instead of paying for each visit later, it’s bundled into the purchase. Dealers use it to help justify the price when they don’t want to discount the car much.

Concept

protect what we got

“Protect what we got” means the dealer doesn’t want to lower the price too much. They may only make a deal if you agree to something else that keeps their profit protected. It’s basically a negotiation tactic.

Concept

market on this car

“Market” just means the going price people are paying for that car right now. If you look around (like calling dealers), you can negotiate from a more realistic number instead of starting too high or too low.

Topic

new car sales

“New car sales” means buying a brand-new car from a dealer. New cars can have different pricing tools than used cars, like manufacturer promos or dealer-specific fees.

Term

sack number

This sounds like a dealer’s internal code for the exact car they’re talking about. It helps them look up the right vehicle so you’re not discussing the wrong one.

Term

great pricing

When someone says they want “great pricing,” they mean they’re trying to pay less than the first price the dealer offers. It’s usually about negotiating the price and avoiding extra charges.

Concept

market's coming down

If the market is “coming down,” it usually means cars aren’t selling as fast, so dealers may be more willing to lower the price. That can make negotiating easier.

Brand

Porsches

They’re talking about Porsche cars you were looking at. Different Porsche models can have very different prices, so it helps to know exactly which one you want.

Concept

financing vs leasing vs wire transfer

They’re asking how you want to pay. You can either borrow money to buy the car, lease it for a few years, or pay directly (like wiring money). The choice affects whether you own the car and what you’ll pay each month.

Concept

CRM tool

A CRM tool is basically a dealership’s customer tracking system. When they say “opt in,” it means you’re agreeing to get messages from them so they can follow up.

Term

$1,500 charge

That “$1,500 charge” is extra money added to the price. It’s worth asking what it’s for and whether it can be removed or negotiated.

Concept

do his research

“Do his research” means the buyer should look up what the car should cost before calling the dealer. If you know the typical price, it’s easier to negotiate and spot unfair add-ons.

Concept

pre-sale

A pre-sale means you can buy or reserve a car before it shows up at the dealership. It’s often used when the car is on the way.

Term

8% off

“8% off” means you’re asking for a discount equal to 8% of the car’s price. Dealers may or may not be able to match that depending on what they’re allowed to discount.

Concept

ask my manager

When someone says they’ll “ask the manager,” it usually means the salesperson needs approval to change the price. Managers decide how much discount is allowed.

Term

selling price

The selling price is the dealer’s stated price for the car before extra charges. To know the real deal, you have to look at the final total after all the extra fees are added.

Concept

transfer fee

A transfer fee is an extra charge the dealer or seller adds to handle the paperwork for the car sale. It’s usually added on top of the price you see first, so it can change what you actually end up paying.

Term

Any ads, any fees?

This is a direct callout of “add-ons” and hidden charges that can be bundled into the deal. Dealers may include advertising fees, documentation fees, or other line items that don’t show up in the headline price, so asking helps you separate the true selling price from extras.

Concept

application to accept an offer

Sometimes the dealer says you have to fill out paperwork even after you agree on a price. It’s basically how they officially reserve the car and start the process of completing the sale.

Concept

lock the car

When they say they’ll “lock the car,” they mean they’ll hold it for you so it doesn’t get sold to another person. It’s typically tied to finishing the paperwork so the deal can proceed.

Term

10% back

“10% back” usually means you get 10% of something back later, or it’s credited toward the purchase. The exact meaning depends on the paperwork, so you’d want to confirm what’s refundable and when.

Concept

honor the offer

They mean “we’ll keep the deal price we talked about.” The salesperson is saying they can’t officially commit to the discount until they have the needed info.

Concept

locking the car

“Locking the car” means the dealer is holding a specific car for you. They usually want you to commit in some way before they stop selling it to other people.

Term

email address

Deal paperwork is often sent by email, including forms you sign to finalize the purchase. If you don’t want to use email, it can slow down the process because the dealer can’t send the documents.

Concept

credit application

A credit application is how the dealer checks your credit to arrange financing. Ideally, you want the price settled first so the financing is for the exact car and deal you agreed to.

Concept

agree upon numbers

“Agree upon numbers” means you and the dealer settle the actual price and totals. It’s important because financing should match the final deal, not an estimate.

Concept

holding the car

“Holding the car” is a sales process where the dealer temporarily reserves a specific vehicle for a buyer while paperwork, financing, or final pricing is completed. Dealers often require buyer contact information and confirmation of intent to reduce the risk of the car being sold to someone else.

Concept

$110,000

They’re talking about a car that costs about $110,000. At that price, even a small discount can be a big amount of money, which is why the negotiation matters.

Concept

hold the car for you

When a dealer says they can “hold” the car, it usually means they’re reserving it so someone else can’t buy it right away. They may ask for your info to set up that reservation.

Concept

collect my email

The salesperson asking for your email is usually to put you into the dealer’s system. Sometimes it’s for a reservation or paperwork, but it can feel like they’re requiring it for the discount.

Concept

discounting it over $10,000

They’re saying they’re taking more than $10,000 off the car’s price. That’s the kind of discount you try to negotiate when you’re trying to pay less than the dealer’s first number.

Concept

work the number

“Work the number” is negotiation language meaning the dealer (or salesperson) tries to structure a deal that hits the buyer’s target price. That can involve discounting, changing trade-in assumptions, or adjusting financing terms to make the final monthly/total cost match the goal.

Concept

go to your manager and say

They’re describing how car deals often require a manager’s approval. The salesperson can’t always change the price themselves, so they have to ask the boss to approve a discount.

Term

7%

They’re offering a discount of about 7%. That means the dealer is saying they can reduce the price by a certain percentage, not necessarily the full amount you asked for.

Concept

pre-purchase information

Dealers often ask for your basic contact info before they’ll really help you buy a car. They use it to contact you, keep track of your request, and make sure the right person follows up. It’s basically lead management, not a car feature.

Concept

lead qualification

When you fill out a form online, the dealership is trying to turn you into a “real lead.” They collect your contact info so they can follow up and decide how seriously to pursue your request. It’s how they decide who to call first.

Company

Delivered

Delivered is the company the speaker runs that helps set up car deals. When a company like this is involved, the buying process can feel different than dealing with a dealership directly.

Porsche
Car

Porsche

Porsche is a luxury car brand. The speaker is saying he has Porsche deals available, but the other party is making the process harder than it needs to be.

Concept

working the number

“Working the number” means the dealer is rearranging the deal details to hit a price or payment they think you’ll accept. It’s why you should ask for a clear itemized breakdown.

Concept

broker

A broker is basically a middleman who helps you find or buy a car, usually for a fee. In this conversation, they’re arguing about whether that person’s role counts as “broker” or if it’s still just dealership business.

Concept

out front

They’re saying you should be honest from the start. If you clearly explain what you’re trying to do, the negotiation usually goes smoother for everyone.

Concept

TikToker

They mention a TikToker, meaning the buyer is trying to get content or attention from the deal. That can influence how the dealer treats the conversation and what they’re willing to do.

Concept

jump with my manager

They’re saying they’d bring in a manager to make the deal happen. Managers usually have the authority to approve discounts or change the offer.

Concept

credit card used to send information

If someone gives a credit card during the process, it might be for a deposit or to put the deal in motion. You should be careful and make sure you understand exactly what you’re paying for and when it’s refundable.

Term

paying cash

Paying cash just means you’re not getting a loan. You still have to pay the government fees like tax and registration.

Concept

Out-the-door price

The “out-the-door” price is the final total you pay. Even if you pay cash, you still usually have to pay taxes and registration to get the car properly set up.

Term

client information

They’re talking about collecting personal details to set up the sale paperwork. You can ask why they need it and what they’ll do with it.

Term

zip code

Dealers ask for your zip code because the cost to register and tax a car can vary by location. It helps them calculate the paperwork and fees correctly.

Concept

filling out a credit app to give numbers to a car

Sometimes dealers try to talk about monthly payments before you’ve agreed on the actual car price. A good strategy is to focus on the total deal price first, then handle financing.

Term

manager contact

Escalating to a sales manager is common in dealership negotiations when the customer requests exceptions or refuses standard steps. Managers typically have authority over pricing, deal structure, and sometimes communication preferences (like whether email is required).

Term

basic information

“Basic information” in a car sales context usually means the minimum details needed to build a deal—things like who the buyer is, what they want, and how they plan to pay. Dealerships often request it before they can quote pricing or involve a manager.

Concept

franchise model

A franchise model means the car brand uses licensed dealers to sell its cars. Those dealers have rules they must follow, which can affect how you buy and negotiate your car.

Concept

franchise laws

Franchise laws are rules that keep car brands working through local dealerships instead of selling straight to you. They’re meant to protect dealership businesses, which can affect how much negotiating power you have.

Concept

direct-to-consumer sales

Direct-to-consumer sales is when the car brand sells to you directly instead of going through a dealership. The idea is that it could make buying easier and change how pricing and negotiation work.

Concept

shut this guy down

This phrase means people trying to stop someone who’s causing problems for their business. In car sales, it could be efforts to block their ability to sell or get customers.

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