Porsche Saleswoman LOSES HER MIND on my WORST CALL EVER
About this episode
Negotiation chaos takes center stage as Tommy tries to buy a Porsche Macan GTS (chalk exterior, black interior, specific wheel/seating options) while pushing for 5–10% off MSRP. Multiple dealership calls show how “no negotiation” claims fall apart—until inventory scarcity and market pricing shut it down. The episode also contrasts smooth, research-driven dealmaking with a frustrating TikTok-live call where a salesperson insists on email/“credit app” info to lock pricing, escalating into a debate about process, transparency, and dealership franchise rules.
My client wanted a Porsche Macan GTS in Chalk. Only 21 of them in the entire country. Called dealer after dealer and got the same answer. MSRP. Non negotiable. Take it or leave it.Then we found the one. $111,000 Porsche. 10% off on the table. The deal was basically done but that's when she lost her mind. 40 minutes of the worst call I have had in three years and 30,000 dealerships. You have to see this one to believe it!
Delivrd
"Podcast: The Price Isn't Right: Car Negotiations w/ Delivrd [91.6s] Tommy. Tommy? Yeah, Tommy."
Delivrd is the company running the service behind this call. They help connect you with the right person at the dealership so you can talk about a car.
Delivrd is the service/company behind the podcast’s car-delivery or lead-handling context. In negotiation calls like this, the company often routes you to a specific dealer or sales rep and may influence how the call is structured.
negotiating on a new car
"Okay, so we decided we're gonna negotiate on a Porsche Macan GTS... So we're gonna go for 10%."
They’re negotiating the price of a new car. The salesperson is trying to make the deal work by talking about what’s available and what options the buyer wants.
This segment is about the negotiation process for a new Porsche, including how the salesperson frames pricing, availability, and options to justify discounts. It also shows how buyers may push for a specific percentage off while the dealer counters with inventory and option constraints.
Porsche Macan
"Okay, so we decided we're gonna negotiate on a Porsche Macan GTS. I have two clients..."
This is a Porsche Macan in the “GTS” performance trim. It’s basically a more sporty, higher-spec version of the Macan, and the discussion is about negotiating the price and adding the right options.
The Porsche Macan GTS is a performance-focused trim of the Macan SUV, positioned above the base models but below the top-tier variants. In the segment, the hosts are negotiating price and discussing specific factory options and wheel choices for this exact trim.
GTS color
"You might think that's a rare color, but the jokes are on you. It is the most popular GTS color out there."
They’re talking about the paint color choice for the GTS version. Even if it sounds rare, the dealer is saying it’s actually a common, popular color.
When a dealer says a “GTS color,” they’re referring to the paint color being requested for the GTS trim and how that color is perceived in the market. The segment highlights that the requested color (chalk) is actually popular, which affects how “rare” it really is.
14 or 18 way
"Now this client is also looking for the 911 Turbo Design wheels. I'm gonna get all of his options. Okay, so he wants 14 or 18 way."
“14-way” or “18-way” typically describes how many directions the power seat can be adjusted (fore/aft, height, tilt, lumbar, and sometimes more). Higher-way seats usually offer more fine-tuning for comfort and driving position.
Porsche Cayenne
"...st time I did a GTS is. Porsche Macan or Porsche Cayenne GTS, we got $8,000 off. So I'm going for, I'm ju..."
The Porsche Cayenne is an SUV made by Porsche. It’s designed to feel sporty, not just like a regular family vehicle. When people talk about discounts, it’s often for higher trims like the Cayenne GTS.
The Porsche Cayenne is Porsche’s performance-oriented SUV, combining everyday practicality with a sporty driving feel. It’s frequently discussed in pricing and discount contexts because buyers compare trims like the Cayenne GTS and look for incentives or negotiated reductions. The podcast’s mention of getting thousands off a Cayenne GTS highlights how negotiation can materially change the purchase price.
10% off
"So we're gonna go for 10%. 10% off this GTS Porsche Macan. Because why the hell not?"
They’re aiming to reduce the price by 10%. That’s a common way to negotiate when you’re trying to get the car within a certain budget.
“10% off” is a negotiation target expressed as a percentage discount from the vehicle’s price. In car sales, percentage discounts are often used to anchor negotiations, especially when the buyer is trying to reach a specific out-the-door budget.
VIN
"[122.6s] I have a stock number or a VIN. What makes more sense for you? [125.9s] New or used? New."
VIN is a unique code for a specific car. If you have the VIN, the dealer can confirm they’re talking about the exact same vehicle you mean.
VIN stands for Vehicle Identification Number, a unique 17-character code assigned to a specific car. Using a VIN lets the dealer verify the exact vehicle’s build, history, and current status, which reduces mix-ups during sales and delivery.
stock number
"[122.6s] I have a stock number or a VIN. What makes more sense for you? [125.9s] New or used? New."
A stock number is like a dealer’s ID tag for a specific car. When you give it to them, they can instantly find the exact vehicle you’re asking about.
A stock number is the dealer’s internal identifier for a specific vehicle in their inventory. It’s commonly used to quickly pull up the exact car’s details, availability, and options—faster than searching by description.
negotiating for a great price
"[150.9s] I want more of it. Really, I'm trying to get a great price. [153.1s] And I heard there's nobody better to call."
The caller is signaling a negotiation goal—getting a “great price”—which is central to the episode’s theme. In practice, this often means asking for discounts, waiving fees, or comparing MSRP vs. the dealer’s out-the-door number.
MSRP
"but we sell them at MSRP. ... Yeah, I'll say we typically sell them at MSRP."
MSRP is the “list price” the manufacturer puts on the car. When someone says they only sell at MSRP, they mean they won’t discount much (or at all) from that list price.
MSRP (Manufacturer’s Suggested Retail Price) is the sticker price a manufacturer sets as the baseline for negotiations. Dealers may sell above or below MSRP depending on demand, inventory, and incentives, but MSRP is the reference point used in most pricing discussions.
shipping
"If it's something I can maybe cover shipping on or something like that, but typically we don't do five or 10% off."
Shipping is the cost to move the car from where it’s sold to where you live. Sometimes a dealer won’t lower the car price, but they’ll pay the shipping to make the deal feel cheaper.
“Cover shipping” refers to the dealer paying the cost to transport the car from their location to the buyer’s. In negotiations, dealers sometimes avoid discounting the vehicle price but offer to offset logistics costs instead.
deal
"And if that, we can't get there, then no deal. That's it."
A “deal” is the final agreement on what you’ll pay and what you’ll get. It can include discounts and other terms, not just the sticker price.
In car sales, a “deal” usually means the agreed purchase price and terms—often including discounts, trade-in value, financing rate, and any add-ons. When the salesperson says they can’t get to the deal, they’re talking about hitting the buyer’s target out-the-door number or discount.
one-price store
"If they were a one-price store, a true one-price store, they would just, this would not be happening, right? It would be, hey, sorry, we don't negotiate. Have a nice life."
A “one-price store” means the dealership won’t haggle—what you see is what you pay. The episode is saying most dealerships aren’t like that, so negotiation still happens.
A “one-price store” is a dealership model where the price is fixed and there’s little to no negotiation. The hosts are contrasting that with typical dealership behavior, where pricing can change after manager approval or back-and-forth.
flat fee
"My goal is to save you time, energy, and anxiety. [299.2s] I dirt to flat fee of a thousand bucks. [302.2s] I handle everything for you."
A flat fee means you pay one fixed price for the service. So you’re not paying more just because the deal got better.
A flat fee is a set, upfront amount you pay for a service, regardless of how much money the negotiator saves you. In car deal contexts, it helps you understand the cost of outsourcing negotiations without needing to track a percentage or complicated billing.
trade
"The price of the car, the trade, the add-ons, the accessories. [305.8s] We save you money, but that's a byproduct."
A trade is when you turn in your old car to help pay for the new one. The dealer will give you a price for your old car, and that number changes what you pay overall.
A trade-in is when you give your current vehicle to the dealer as part of the deal for a new car. The trade value affects the overall out-the-door price, so negotiating the trade and the new car separately can prevent confusion and padding.
accessories
"The price of the car, the trade, the add-ons, the accessories. [305.8s] We save you money, but that's a byproduct."
Accessories are extra items you can add to the car. They might be useful, but they can also increase the price, so it helps to know exactly what you’re getting.
Accessories are aftermarket or dealer-installed items added to the vehicle, such as floor mats, cargo organizers, or convenience features. Like add-ons, they can be priced very differently depending on whether they’re installed by the dealer or bought separately.
add-ons
"The price of the car, the trade, the add-ons, the accessories. [305.8s] We save you money, but that's a byproduct."
Add-ons are extra extras the dealer tries to sell on top of the car. They can make the total cost go up, so you should check what’s required versus optional.
Add-ons are extra items or services dealers tack onto the purchase, often with their own markups (like protection packages, warranties, or appearance items). They can significantly change the final price, so it’s important to ask what’s included and what’s optional.
gasoline vs EV (GTS)
"[362.4s] This identifies the selected vehicle. [363.9s] Macan GTS. Is it a gasoline GTS or an EV GTS? [368.1s] Yes."
“Gasoline vs EV” means whether the car runs on fuel or electricity. Even if the trim name is the same (GTS), the exact car can be totally different. The dealer is checking because the listing could be for the wrong version.
The Macan GTS can be offered as different powertrains depending on model year and market—either gasoline or electric (EV). When a dealer asks whether it’s a “gasoline GTS or an EV GTS,” they’re trying to ensure the customer is referencing the correct vehicle configuration, since pricing, availability, and even listing identifiers can differ. This is a key detail in negotiations because it changes what car you’re actually comparing.
commission number
"[374.0s] It could be an income in unit. [375.6s] And by the way, the J number you gave me, [377.6s] it's probably a commission number. [380.6s] It's a commission number? Is the car a commission?"
A commission number is another kind of dealership code, usually used for ordering or tracking a car’s allocation. It may not match the “stock number” you’d expect for a car already sitting on the lot. In this call, they think the customer gave the wrong type of code.
A commission number is a code tied to how a vehicle is allocated, ordered, or tracked through the dealer’s sales/ordering process—often separate from the “stock number” shown to customers. Dealers may use commission-related codes to locate production/assignment details. Here, the salesperson suspects the customer’s code is actually a commission identifier rather than an inventory stock ID.
on the way from the factory
"[405.2s] It is not here yet. [406.7s] Is it available? [407.2s] Yeah, it's on the way from the factory."
This means the car isn’t at the dealership yet—it’s being shipped after it’s built. From a buying standpoint, it can be easier to get the car you want, but you may have less flexibility to change options.
When a car is “on the way from the factory,” it typically means it’s already produced or in production and has been allocated for shipment to the dealer. For buyers, this often affects negotiation because you may be choosing from a specific build that can’t be fully changed like an order from scratch.
Chalk in color with a black and chalk stitching
"[412.8s] Okay. [413.3s] Chalk in color with a black and chalk stitching. [417.0s] Yeah. Well, Tuck, I'm going to make your life easy."
“Chalk” here refers to a specific exterior color, and “black and chalk stitching” describes the interior upholstery stitching color combination. These are the kinds of option/build details that can matter for pricing and for matching the exact car you want.
tax satellites
"It's any GTS, it's MSRP, no up, no down, and then you just have tax satellites. Well, that's a bummer."
They’re talking about extra costs added after the car price—like sales tax and other required fees. Even if the car is priced at MSRP, these charges can still raise the total.
“Tax satellites” appears to be the speaker’s slang for the extra government and local charges added on top of the vehicle price. These typically include sales tax and other fees that aren’t part of the MSRP itself.
pre-sold, pre-ordered
"I have six other ones coming, Tom, and they're all pre-sold, pre-ordered. That's my only income in GTS Macan that's currently available."
“Pre-sold” or “pre-ordered” means the dealer already has buyers lined up for incoming inventory before it arrives. That reduces negotiation flexibility because the car may not be available to sell at a discount or to a walk-in buyer.
allocation / only one not pre-sold
"The perfect one that was not available. Are the only one not pre-sold? I'm lucky. Well, it's the only one... If you see any other ones on the website, they're not available."
They’re saying there are very few cars available to sell to new buyers. If most are already reserved, the dealer can’t easily offer you a better deal.
The speaker is describing a limited allocation situation—only one unit is not already reserved, while others are spoken for. This kind of scarcity often drives pricing pressure and makes “negotiating down” harder.
car negotiation discount thresholds
"[538.2s] I don't know if your timing even works, but I can't do 5% [545.5s] I just... [549.3s] But I have 5% off. [552.0s] It sounds like a great deal. [555.6s] No, if it was a normal Macon, a regular Macon, [557.9s] possibly just not a GTS. [564.4s] Maybe that's why we got 35."
They’re negotiating like this: the buyer asks for a discount, and the seller says what they can and can’t do. The deal depends on which version of the car it is, and the seller won’t always match the same discount for every trim.
This segment illustrates how car negotiations often revolve around “thresholds” (minimum acceptable discounts) and how those thresholds change based on the exact trim and availability. The buyer is testing the dealer’s flexibility, while the dealer is protecting margin on a specific high-demand configuration.
5% off
"[538.2s] I don't know if your timing even works, but I can't do 5% [541.5s] on a Macon GTS off. [544.7s] I can't do 5%. [549.3s] But I have 5% off. [552.0s] It sounds like a great deal."
They’re negotiating a price cut of 5%. It’s basically “take 5% off the sticker price,” but the dealer may refuse if the car is a harder-to-discount version.
“5% off” is a negotiation discount expressed as a percentage off the car’s price. In car sales, the exact discount often depends on the specific trim, availability, and how much margin the dealer has on that particular unit.
12% off
"[559.4s] Oh, I think it was a normal Macon. [560.6s] I'd be going for like 12% off, you know? [564.1s] No. [564.4s] Maybe that's why we got 35."
They’re throwing out a bigger discount—12%—as what they think would be fair. The dealer is implying they can’t go that low for the specific version being discussed.
“12% off” is a larger percentage discount being proposed as a more realistic target. Negotiations like this often hinge on whether the buyer is flexible on trim (e.g., GTS vs non-GTS) and whether the dealer needs to move that specific inventory unit.
35
"[564.1s] No. [564.4s] Maybe that's why we got 35. [566.4s] I'm just teasing."
They mention “35” right after talking about discounts, so it probably means they ended up with a pretty big deal. The exact unit (percent vs dollars) isn’t clear from this short part of the conversation.
“35” likely refers to a negotiated discount amount or a percentage figure (the context is discount talk right before and after). In car negotiations, big numbers like this usually mean the buyer and dealer agreed on a substantial reduction, but the exact meaning (35% vs $35xx) can’t be confirmed from the snippet alone.
state transaction
"I'd love to help you, just I can't do that, especially not a state transaction either. So it's a tough one, Tom."
A “state transaction” means the car deal is happening between different states. That can make things harder because taxes and registration rules vary, so the dealer may not be able to help as easily.
A “state transaction” refers to buying or selling a vehicle across state lines, which can complicate taxes, registration, and paperwork. Dealers may be less flexible because they have to follow different state rules and handle logistics like temporary plates and title transfer.
discrimination
"And if you think that me being a professional golfer versus not being a professional golfer changes the car deal, that is what we call discrimination. Thanks for calling."
They’re saying it’s unfair if a dealership treats you differently just because of who you are. The idea is that the car should be negotiated based on the deal, not personal characteristics.
They use “discrimination” to argue that sales tactics shouldn’t change based on who the buyer is (age, profession, etc.). In car buying, this connects to fair treatment in pricing and negotiation practices.
electric GTS
"Are you looking at an EV, like an electric GTS, or are you looking at the gas?"
They’re using “GTS” to mean a sportier version, but saying it’s electric. So it’s basically a performance-focused trim idea applied to an EV.
“Electric GTS” is a way of describing a high-performance GTS trim concept applied to an EV. GTS typically signals a sportier setup (tuning, brakes, and styling cues) even when the powertrain is electric rather than gasoline.
EV
"Are you looking at an EV, like an electric GTS, or are you looking at the gas?"
EV means electric vehicle. Instead of using gasoline, it runs on a battery and you charge it, usually at home or at public chargers.
EV stands for electric vehicle. In Porsche’s lineup, EVs can be offered in performance trims (like GTS-style packages) depending on the model, and the shopping experience can differ from gas cars in charging, range, and incentives.
black interior
"It is a Chalk one. Yep, yeah, Chalk with black interior. That's it."
That means the inside of the car is black—seats and trim. Black interiors can hide some dirt better, but they can also get hot in the sun.
“Black interior” refers to the cabin upholstery and trim color. Interior color can influence perceived luxury, heat retention in sunny climates, and long-term wear visibility.
titled
"Is it going to be titled? [709.6s] I should ask, is it going to be titled in your name?"
A “title” is the official paperwork that proves who owns the car. If it’s titled in your name, you’re the legal owner for registration and responsibility.
In car sales, “titled” means the vehicle’s legal ownership document (the title) will be issued to a specific person or entity. Whether it’s titled in your name affects who is legally responsible for the car and who can register it.
deposit
"[745.1s] Okay, just give me 10% off, I'll give it to Tim [747.2s] and we'll put the deposit on it today. [749.4s] Yeah, I definitely can't do that on this kind of car."
A deposit is money you put down to reserve a vehicle while paperwork and final pricing are being worked out. In car deals, deposits can be refundable or non-refundable depending on the contract terms, so it’s important to understand what happens if the deal falls through.
allocation / limited volume (two of for the whole year)
"we don't do that much volume to be able to negotiate or to be able to justify a deal like that on a specialty car like this... that's literally a zero deal for a car that we have two of for the whole year."
They’re basically saying they don’t get many of these cars, so they can’t afford to discount them heavily. When supply is tight, the dealer has less reason to negotiate.
The dealer is arguing they have limited allocation—only a couple of cars for the entire year—so they can’t offer large discounts. When inventory is scarce, dealers often treat the car like a scarce commodity and rely on pricing power rather than negotiation.
margin
"Cause again, we, you only have a little bit of margin in these guys. It's not like you're talking about selling an Audi or BMW"
Margin is the profit a dealer makes per vehicle after costs. The speaker emphasizes that their margin is limited, so pricing decisions (especially without incentives) directly affect whether they profit or lose money.
Audi
"It's not like you're talking about selling an Audi or BMW where they give you like everything in the sun off because the dealership gets incentives."
They’re using Audi as an example of a brand where dealers sometimes get extra help from the manufacturer. That can make it easier for a dealer to lower the price without losing money.
The hosts mention Audi as an example of a brand where dealerships may have more room to discount. In some sales programs, the manufacturer can provide incentives that help offset dealer discounts.
BMW
"It's not like you're talking about selling an Audi or BMW where they give you like everything in the sun off because the dealership gets incentives."
They mention BMW to make the point that some brands have deals or incentives behind the scenes. That can let a dealer discount more than they otherwise could.
BMW is referenced alongside Audi to illustrate a scenario where dealerships may receive incentives. Those incentives can effectively subsidize discounts, changing how much dealers can negotiate on price.
incentives
"because the dealership gets incentives. We don't get any incentives on cars. So we have to, all of it's coming from us."
In this context, incentives are manufacturer-backed payments or programs that help dealerships sell cars at lower prices. When incentives exist, dealers can discount more while still meeting their profit targets.
market value
"we're going to sell everything market value and market value for these guys is not, it's not going to be under."
Market value is what people are actually paying for the car right now. Even if the sticker price is one number, the “market” can push the real price higher or lower.
“Market value” here means the going price for the specific cars based on supply and demand, not the manufacturer’s suggested price. The speaker argues that their pricing stays at market value and typically won’t be discounted much below it.
market softened
"But like I said, I think the market softened on these and just like you guys are charging market price and going to 10% above MSRP"
“Market softened” means fewer people are buying right now, so prices can start to drop. When that happens, dealers may have to be more flexible on price.
“Market softened” means demand has eased and prices are no longer as strong as before. When that happens, dealers often face more competition and may need to reduce markups or accept lower margins to move inventory.
tie anything up
"Do you have to wait on anything closing on your end before you can tie anything up? No, I mean, I'm good."
“Tie anything up” means wrapping up the last details before the deal can be finalized. For example, it could be finishing a trade or getting paperwork done.
“Tie anything up” refers to finishing the remaining steps needed to complete a purchase—often things like closing a trade, finalizing financing, or completing paperwork. If those aren’t done yet, the dealer may not be able to lock in the deal or move forward immediately.
financing vs cash purchase
"Is this going to be a cash purchase or are you guys going to be financing it? It's like a big cash if I want, but realistically we'll finance if that helps you get to the number and make your manager happy because it'll make a little bit of a reserve."
They’re talking about two ways to buy a car: paying cash or getting a loan. Sometimes the sticker price doesn’t change, but the dealership’s profit and paperwork can be different depending on which option you choose.
The hosts discuss whether the buyer pays cash or finances the purchase. In many dealership deals, the sales price can stay the same, while financing affects how the dealer earns money (for example, via reserve or incentives tied to the loan).
reserve
"...we'll finance if that helps you get to the number and make your manager happy because it'll make a little bit of a reserve. Oh, so it actually won't change our price at all."
“Reserve” refers to the extra profit a dealership can earn on a financed deal, often through the interest rate spread between what the lender offers and what the dealer structures for the customer. That’s why the salesperson implies financing “helps” reach the number and keep the manager happy.
registering this car
"I would tell you cash will make registering this car simpler by a long shot on your end, but we can do financing."
They’re saying cash buyers may have an easier time with the paperwork to get the car registered. With financing, there’s usually a lender involved, and that can add extra steps.
The segment mentions that paying cash can make “registering this car” simpler. Registration processes often differ depending on whether there’s a lienholder (common with financing) versus no lien (common with cash), which can affect paperwork and timing.
out of state registration
"Here's the deal. When we do out of state registration, it will take probably six to eight weeks if you finance it to receive your actual registration in the mail."
Out-of-state registration means you buy the car in one state but register it in another. That can take longer because the paperwork has to be handled through the other state’s process.
Out-of-state registration is when you’re registering the vehicle in a different state than where it’s being purchased. It often adds paperwork and processing time, which is why the dealer mentions a six-to-eight-week timeline to receive the actual registration.
finance it
"it will take probably six to eight weeks if you finance it to receive your actual registration in the mail."
Financing means you borrow money to buy the car. The dealer is saying that with financing, the final registration paperwork takes longer to arrive.
Financing means the purchase is funded through a loan, which can add steps between the sale and when you receive final registration documents. Here, the dealer specifically ties the six-to-eight-week mail timeline to financing.
sales tax and registration separate
"Whereas if you do cash, we will leave sales tax and registration separate from our deal will not be done through us."
Sometimes the dealer bundles fees like sales tax and registration into the car price, and sometimes they handle them separately. Doing it separately can change the paperwork and when you get the final registration.
Keeping sales tax and registration separate usually means the dealer’s “deal” price doesn’t bundle those government fees into the same transaction. This can change how quickly you pay them and how the paperwork is handled, which is why the dealer frames it as affecting timing and process.
going 10% above sticker
"But like the idea that it's a 911 GTS and it's going 10% above sticker, come on, do relax. The MSRP of the one is 119."
“Sticker” means the listed price on the car. “10% above sticker” means you’re paying extra on top of that number. Negotiators care because that markup can often be reduced if you have leverage.
“Sticker” is a common shorthand for the car’s listed price (often MSRP). Paying “10% above sticker” means the buyer is accepting a markup over the published price, usually because of high demand or low supply. This is a key negotiation point because it directly affects out-the-door cost and perceived value.
prepaid maintenance
"we would have to include like a year of prepaid maintenance with that and that would probably justify it for us."
Prepaid maintenance means you pay ahead of time for routine service. Instead of paying for each visit later, it’s bundled into the purchase. Dealers use it to help justify the price when they don’t want to discount the car much.
Prepaid maintenance is when the buyer pays upfront for scheduled service coverage (like oil changes and inspections) rather than paying each time service is needed. Dealers often use it to make a deal “feel” more valuable and to justify pricing when they can’t discount the vehicle itself. It’s a common negotiation lever in luxury car sales.
protect what we got
"I mean, we have to kind of protect what we got. But also it's just market value."
“Protect what we got” means the dealer doesn’t want to lower the price too much. They may only make a deal if you agree to something else that keeps their profit protected. It’s basically a negotiation tactic.
“Protect what we got” is sales-speak for not discounting too aggressively because the dealer wants to preserve margin and inventory value. It often means they’ll only move on price if the buyer adds value elsewhere (like prepaid maintenance, accessories, or financing). This is a negotiation strategy rather than a technical automotive concept.
market on this car
"And based on the 19 phone calls you made, clearly this is where the market is on this car. So I feel better about it. They paid me to do the work."
“Market” just means the going price people are paying for that car right now. If you look around (like calling dealers), you can negotiate from a more realistic number instead of starting too high or too low.
The “market” refers to what buyers are actually paying for a specific car in a specific time window. In negotiations, research like phone calls helps estimate a realistic price range rather than relying on guesswork or a single dealer’s quote.
new car sales
"Where my director call? New car sales. What are you calling about? Porsche."
“New car sales” means buying a brand-new car from a dealer. New cars can have different pricing tools than used cars, like manufacturer promos or dealer-specific fees.
“New car sales” is the sales channel for purchasing a brand-new vehicle from a dealership, as opposed to used-car sales. Pricing and negotiation tactics can differ because new cars may involve factory incentives, allocation, and dealer add-ons.
sack number
"“I have a sack number when you're ready. Oh, absolutely. 26017.”"
This sounds like a dealer’s internal code for the exact car they’re talking about. It helps them look up the right vehicle so you’re not discussing the wrong one.
A “sack number” here appears to be the dealer’s internal identifier for a specific vehicle or stock unit. Dealerships use these numbers so sales teams can pull up the exact car’s details (specs, availability, and pricing) quickly.
great pricing
"“Really just trying to get some great pricing. And I've heard that you guys are a great dealership to work for.”"
When someone says they want “great pricing,” they mean they’re trying to pay less than the first price the dealer offers. It’s usually about negotiating the price and avoiding extra charges.
“Great pricing” in a car-buying context usually means negotiating below the dealer’s initial offer, often by targeting the selling price before add-ons and fees. It can also involve comparing offers across dealers to understand what’s realistic for that specific trim.
market's coming down
"I heard the market's coming down a little bit. I was really trying to be right around, you know, right around 8% off MSRP."
If the market is “coming down,” it usually means cars aren’t selling as fast, so dealers may be more willing to lower the price. That can make negotiating easier.
When sellers say the market is “coming down,” they usually mean demand is cooling and prices are becoming more negotiable. In practice, that can increase the likelihood of discounts versus MSRP.
Porsches
"You kind of told me already that you found Porsches in California and you live in Texas,"
They’re talking about Porsche cars you were looking at. Different Porsche models can have very different prices, so it helps to know exactly which one you want.
The salesperson references “Porsches,” indicating the customer’s research focused on Porsche vehicles. In negotiation contexts, knowing the exact Porsche model(s) and trim levels matters because pricing and availability vary widely.
financing vs leasing vs wire transfer
"And then I'm looking forward to the next steps on however you want to pay for it. We can finance it, lease it. You can wire it."
They’re asking how you want to pay. You can either borrow money to buy the car, lease it for a few years, or pay directly (like wiring money). The choice affects whether you own the car and what you’ll pay each month.
The salesperson is offering multiple payment paths: financing (you borrow and make payments), leasing (you pay to use the car for a set term), or paying via wire transfer (often cash purchase). Each option changes your monthly cost, total cost, and ownership timeline.
CRM tool
"You might have to hit yes, opting in, in terms of our CRM tool. It will also have a video for me and my contact information."
A CRM tool is basically a dealership’s customer tracking system. When they say “opt in,” it means you’re agreeing to get messages from them so they can follow up.
A CRM (Customer Relationship Management) tool is software dealerships use to track leads, customer contact info, and follow-ups. “Opting in” usually means you’re agreeing to receive communications tied to that lead in their system.
$1,500 charge
"[1318.2s] This guy is trying to justify his $1,500 charge, [1322.3s] even though it's only a thousand bucks, [1323.5s] but he didn't do his research."
That “$1,500 charge” is extra money added to the price. It’s worth asking what it’s for and whether it can be removed or negotiated.
A “$1,500 charge” is likely a dealer-added fee or add-on cost being justified during negotiation. Charges like this matter because they can be negotiable (or sometimes avoidable) depending on what they’re for—such as documentation fees, accessories, or market/handling add-ons.
do his research
"[1322.3s] even though it's only a thousand bucks, [1323.5s] but he didn't do his research. [1324.6s] So what wakes me up every single day"
“Do his research” means the buyer should look up what the car should cost before calling the dealer. If you know the typical price, it’s easier to negotiate and spot unfair add-ons.
“Do his research” points to the idea that shoppers should compare pricing before negotiating—using tools like online listings, local market averages, and MSRP/trim pricing. When buyers research first, they’re better positioned to challenge inflated fees or markups during the sales process.
pre-sale
"Awesome, is it available for a pre-sale? Of course, let me, 20 seconds please."
A pre-sale means you can buy or reserve a car before it shows up at the dealership. It’s often used when the car is on the way.
A pre-sale is when a dealer takes a buyer’s commitment before the car physically arrives on-site. This is common for incoming or inbound vehicles, especially when customers want to lock in availability.
8% off
"Can I talk to you if you wanna give me 8% off? They made it too easy, so I'm just double checking."
“8% off” means you’re asking for a discount equal to 8% of the car’s price. Dealers may or may not be able to match that depending on what they’re allowed to discount.
“8% off” is a percentage discount request off the car’s baseline price (commonly MSRP or the dealer’s listed selling price). In negotiations, percentage discounts can be easier to discuss than exact dollar amounts, but the dealer may respond with constraints based on their margin and incentives.
ask my manager
"I will ask my manager and get back to you. I'm not sure if you can do 10% off of that car and I will ask and I'll call you back. No, I totally understand, but let me talk to my manager."
When someone says they’ll “ask the manager,” it usually means the salesperson needs approval to change the price. Managers decide how much discount is allowed.
Asking a manager is a common step in dealership negotiations because managers control pricing approvals and discount limits. It often indicates the salesperson can’t unilaterally change the deal structure beyond a certain threshold.
selling price
"“...here's the information on the Immacon, selling price is 102 plus a transfer fee. Any ads, any fees?”"
The selling price is the dealer’s stated price for the car before extra charges. To know the real deal, you have to look at the final total after all the extra fees are added.
“Selling price” is the base number the dealer claims the car costs before you add other charges like taxes, registration, and dealer fees. Negotiations often hinge on whether the final out-the-door total matches the selling price or gets inflated by add-ons.
transfer fee
"“...here's the information on the Immacon, selling price is 102 plus a transfer fee. Any ads, any fees?”"
A transfer fee is an extra charge the dealer or seller adds to handle the paperwork for the car sale. It’s usually added on top of the price you see first, so it can change what you actually end up paying.
A transfer fee is an extra charge tied to moving ownership or processing paperwork for a vehicle sale. In practice, it can be added on top of the advertised selling price, so it affects the true total cost you’ll pay.
Any ads, any fees?
"“Any ads, any fees? So I said, any other ads, any other fees?”"
This is a direct callout of “add-ons” and hidden charges that can be bundled into the deal. Dealers may include advertising fees, documentation fees, or other line items that don’t show up in the headline price, so asking helps you separate the true selling price from extras.
application to accept an offer
"[1534.6s] Well, why do I have to apply? [1536.1s] Do I, I'm confused. [1537.5s] What is the application to accept an offer? [1539.7s] Because I'm trying to lock the car for you."
Sometimes the dealer says you have to fill out paperwork even after you agree on a price. It’s basically how they officially reserve the car and start the process of completing the sale.
In car sales, an “application to accept an offer” is often the dealership’s paperwork step to formally approve a purchase or reserve a vehicle. Even if you’ve verbally agreed on price, they may still require information to finalize the deal and “lock” the car for you.
lock the car
"[1537.5s] What is the application to accept an offer? [1539.7s] Because I'm trying to lock the car for you. [1542.0s] The car you are interested, 10% back."
When they say they’ll “lock the car,” they mean they’ll hold it for you so it doesn’t get sold to another person. It’s typically tied to finishing the paperwork so the deal can proceed.
“Locking the car” usually means placing the vehicle on hold so it can’t be sold to someone else while the paperwork and final approval happen. In negotiation contexts, it’s a way for the dealer to secure commitment from the buyer before moving forward.
10% back
"[1539.7s] Because I'm trying to lock the car for you. [1542.0s] The car you are interested, 10% back. [1544.8s] I need to."
“10% back” usually means you get 10% of something back later, or it’s credited toward the purchase. The exact meaning depends on the paperwork, so you’d want to confirm what’s refundable and when.
“10% back” sounds like a deposit or incentive structure tied to the deal—often meaning a portion of money is returned or credited under certain conditions. Without more context, it could be a refundable deposit, a rebate, or a credit toward the purchase price.
honor the offer
"You need my... I need the information for you for us to honor the offer. What do you mean how serious I am?"
They mean “we’ll keep the deal price we talked about.” The salesperson is saying they can’t officially commit to the discount until they have the needed info.
“Honor the offer” refers to the dealership confirming and locking in the negotiated price/discount once the buyer provides required details. This highlights a sales process reality: until paperwork and eligibility checks are complete, the discount may be treated as conditional rather than final.
locking the car
"I need to lock the car. I need to have... You don't want to give me your email address"
“Locking the car” means the dealer is holding a specific car for you. They usually want you to commit in some way before they stop selling it to other people.
In car sales, “locking the car” usually means reserving a specific vehicle so it can’t be sold to someone else while paperwork and pricing are finalized. It’s often tied to a sales process step where the dealer needs confirmation (sometimes via deposit or signed agreement) before moving forward.
email address
"You don't want to give me your email address but I need to have the internet address to have everything locked in."
Deal paperwork is often sent by email, including forms you sign to finalize the purchase. If you don’t want to use email, it can slow down the process because the dealer can’t send the documents.
In modern car sales, dealers often require email to send deal documents, credit/ID forms, and e-signature links. This can become a friction point if a buyer refuses email or doesn’t check it, delaying the “commitment” steps needed to finalize pricing and financing.
credit application
"If you're asking me for my credit application, we haven't even agreed upon numbers. Credit application for me to secure the deal."
A credit application is how the dealer checks your credit to arrange financing. Ideally, you want the price settled first so the financing is for the exact car and deal you agreed to.
A credit application is the step where the dealer collects your financial information to run credit and set up financing terms. Dealers may push for this early, but it’s only meaningful once the purchase price and deal structure are agreed, so you don’t get financing on an unknown or changing deal.
agree upon numbers
"we haven't even agreed upon numbers. Credit application for me to secure the deal. Well, you can't secure a deal if I don't even know what the deal is."
“Agree upon numbers” means you and the dealer settle the actual price and totals. It’s important because financing should match the final deal, not an estimate.
“Agree upon numbers” refers to finalizing the deal math—typically the selling price, trade-in value (if any), taxes/fees, and any discounts or add-ons. In negotiations, this matters because financing and “commitment” should be based on the final agreed price, not a placeholder.
holding the car
"that we can hold the car for you. Now, I want to be super clear."
“Holding the car” is a sales process where the dealer temporarily reserves a specific vehicle for a buyer while paperwork, financing, or final pricing is completed. Dealers often require buyer contact information and confirmation of intent to reduce the risk of the car being sold to someone else.
$110,000
"I didn't realize to spend $110,000. I had to have a gmail. But I'm trying to 10% off of that thing."
They’re talking about a car that costs about $110,000. At that price, even a small discount can be a big amount of money, which is why the negotiation matters.
The $110,000 figure indicates the car’s price level being discussed, which matters because higher-priced vehicles often have different negotiation dynamics and may be more sensitive to inventory and demand. It also frames why the buyer is pushing for a percentage discount.
hold the car for you
"I just need to create this card to hold the car for you. So because I'm asking for a discount, you have to collect my email. But if I wasn't asking for a discount."
When a dealer says they can “hold” the car, it usually means they’re reserving it so someone else can’t buy it right away. They may ask for your info to set up that reservation.
“Holding” a car typically means the dealer temporarily reserves the vehicle for a buyer while paperwork, financing, or negotiation is finalized. Dealers may require contact details to create a reservation or buyer profile, especially if the car is in high demand.
collect my email
"So because I'm asking for a discount, you have to collect my email. But if I wasn't asking for a discount. Sir, it's not that safe."
The salesperson asking for your email is usually to put you into the dealer’s system. Sometimes it’s for a reservation or paperwork, but it can feel like they’re requiring it for the discount.
Requesting an email address during a negotiation is often part of creating a customer record, reservation, or lead in the dealership’s system. While it’s common, it can also be a point of friction if the buyer feels it’s being tied to discount requests.
discounting it over $10,000
"I'm saying $110,000 car and I'm discounting it over $10,000, which is the Porsche does not do that as long as I work..."
They’re saying they’re taking more than $10,000 off the car’s price. That’s the kind of discount you try to negotiate when you’re trying to pay less than the dealer’s first number.
“Discounting over $10,000” refers to reducing the vehicle’s selling price by a large amount versus the starting price the dealer is quoting. In car buying, this usually means negotiating off MSRP and/or off the dealer’s initial “out-the-door” target.
work the number
"...but I'm trying to work the number as you want. And I'm only asking for the basic information."
“Work the number” is negotiation language meaning the dealer (or salesperson) tries to structure a deal that hits the buyer’s target price. That can involve discounting, changing trade-in assumptions, or adjusting financing terms to make the final monthly/total cost match the goal.
go to your manager and say
"Like how hard is it for you to go to your manager and say, Hey, I have the TikToker guy..."
They’re describing how car deals often require a manager’s approval. The salesperson can’t always change the price themselves, so they have to ask the boss to approve a discount.
This describes the typical dealer sales process: the salesperson needs manager approval to approve discounts or special pricing. Many dealers have internal pricing rules, so the “manager” step is where the negotiation either gets approved or shut down.
7%
"Oh, hey, sorry, we can't do it. We can do 7%. Call it a day."
They’re offering a discount of about 7%. That means the dealer is saying they can reduce the price by a certain percentage, not necessarily the full amount you asked for.
“7%” here likely refers to a discount percentage off the car’s starting price (often MSRP or a dealer’s baseline). Negotiators often compare offers in percentage terms because it’s easier to see how much money is being taken off.
pre-purchase information
"I'm just asking for the very basic information because I'm trying to honor the price you're asking through my management. And that's our policy to have the basic information on the customer."
Dealers often ask for your basic contact info before they’ll really help you buy a car. They use it to contact you, keep track of your request, and make sure the right person follows up. It’s basically lead management, not a car feature.
The caller is talking about collecting “basic information” from a prospective buyer before moving forward with a deal. In car sales, this is often used to qualify leads, follow up, and route the request to the right salesperson or sales manager. It’s less about the car itself and more about how dealerships manage sales pipelines.
lead qualification
"But if you go online and you're trying to look for the car, the first thing they ask you, first name, last name, email address, and your phone number. And that's exactly what I'm trying to do."
When you fill out a form online, the dealership is trying to turn you into a “real lead.” They collect your contact info so they can follow up and decide how seriously to pursue your request. It’s how they decide who to call first.
The transcript describes the dealership’s online intake process—collecting first name, last name, email, and phone number. That’s a common lead-qualification step, where the dealership turns anonymous browsing into a trackable prospect. It helps them prioritize follow-ups and measure which inquiries convert into sales.
Delivered
"Hi, my name's Tommy. I run a company called Delivered. We do 300 car deals plus a month."
Delivered is the company the speaker runs that helps set up car deals. When a company like this is involved, the buying process can feel different than dealing with a dealership directly.
Delivered is the company the host says he runs, focused on arranging car deals. In a negotiation context, a dealer or sales rep may treat the buyer differently when a third-party like Delivered is involved.
Porsche
"I have seven Porsche deals that we could be doing right now, but instead you're insisting on an email."
Porsche is a luxury car brand. The speaker is saying he has Porsche deals available, but the other party is making the process harder than it needs to be.
Porsche is the luxury sports-car brand referenced here. The key point in this segment is that the speaker is dealing specifically with Porsche sales activity, which often involves higher transaction values and more structured sales processes than typical mainstream brands.
working the number
"I need your information because I need to work the number. I need your address if I need to work on the self-tax."
“Working the number” means the dealer is rearranging the deal details to hit a price or payment they think you’ll accept. It’s why you should ask for a clear itemized breakdown.
“Working the number” is dealer-speak for adjusting the deal structure—price, trade/incentives, taxes/fees, and sometimes financing terms—to reach a target payment or total. It often involves multiple line items that can be confusing unless you ask for a full breakdown.
broker
"[2250.9s] Yep, correct. [2251.4s] That's what you call it as a broker. [2254.9s] That's probably the average person. [2257.0s] I'm sorry? [2257.9s] Not a broker, but..."
A broker is basically a middleman who helps you find or buy a car, usually for a fee. In this conversation, they’re arguing about whether that person’s role counts as “broker” or if it’s still just dealership business.
In car sales, a “broker” is someone who helps match buyers with vehicles (often for a fee) rather than selling as the dealership itself. The hosts are debating whether collecting money from clients makes the person a broker, versus being part of the dealership sales process.
out front
"Up front said, I'm looking for a view on my TikToker or trying to get the car on my TikToker."
They’re saying you should be honest from the start. If you clearly explain what you’re trying to do, the negotiation usually goes smoother for everyone.
“Up front” here is about transparency in the sales process—being clear about what you want, who you’re negotiating with, and why you’re shopping. In car buying, honesty reduces misunderstandings and can prevent dealers from reacting defensively.
TikToker
"Up front said, I'm looking for a view on my TikToker or trying to get the car on my TikToker."
They mention a TikToker, meaning the buyer is trying to get content or attention from the deal. That can influence how the dealer treats the conversation and what they’re willing to do.
The transcript references a TikToker angle—using social media influence as part of the negotiation. While not a car-specific technical term, it affects how dealers perceive the buyer’s intent and can change how offers are presented.
jump with my manager
"And I would be more than happy to jump with my manager and say, I'm talking to the TikToker online, and he's trying to get the car from us"
They’re saying they’d bring in a manager to make the deal happen. Managers usually have the authority to approve discounts or change the offer.
“Jump with my manager” describes escalation to a sales manager to approve pricing, incentives, or deal structure. In many dealerships, managers control the numbers, so getting them involved can be the difference between a firm “no” and an actual offer.
credit card used to send information
"So again, you emailed me, which I gave you my email and you sent me your credit card."
If someone gives a credit card during the process, it might be for a deposit or to put the deal in motion. You should be careful and make sure you understand exactly what you’re paying for and when it’s refundable.
Using a credit card during a sales interaction can indicate a deposit, hold, or some form of payment authorization tied to the lead. It’s important because it can create financial commitment or trigger dealership processes even before the deal is finalized.
paying cash
"But I'm paying cash, so you don't need that. You have 5,000 people who are listening to you at the moment and you don't need the tax because you're paying cash. You do need to pay the tax and registration."
Paying cash just means you’re not getting a loan. You still have to pay the government fees like tax and registration.
Paying cash means the buyer isn’t using financing, but it doesn’t automatically remove taxes and registration fees. Dealers still need the buyer’s location information to calculate and file the required state charges.
Out-the-door price
"It doesn't matter if you're paying cash or you find us. Even though it's a $100,000 car, I need to know who the money comes from and all that."
The “out-the-door” price is the final total you pay. Even if you pay cash, you still usually have to pay taxes and registration to get the car properly set up.
“Out-the-door” (OTD) price is the total amount you pay to drive the car home, including the car price plus taxes, registration, and dealer-required fees. Even if the buyer is paying cash, OTD costs still typically include taxes and registration because they’re government/administrative charges.
client information
"[2496.7s] I'm trying to buy a car from my client is what I'm trying to do. [2499.0s] And you're asking for an email to know your client information. [2502.5s] Yes, I need the address."
They’re talking about collecting personal details to set up the sale paperwork. You can ask why they need it and what they’ll do with it.
Asking for “client information” (like an address) often relates to how dealerships or sales agents document leads, verify identity, or prepare paperwork for a purchase. For buyers, it’s normal to share details, but it’s also reasonable to ask what it’s used for and how it will be handled.
zip code
"You didn't ask for my zip code... What do I need your zip code? The zip code is for the client."
Dealers ask for your zip code because the cost to register and tax a car can vary by location. It helps them calculate the paperwork and fees correctly.
A “zip code” is often requested to estimate taxes, registration fees, and sometimes eligibility for incentives based on local rules. In dealership workflows, it can also be used to route the deal to the right client profile.
filling out a credit app to give numbers to a car
"I have ever seen somebody be this persistent and having somebody fill out a credit app to give numbers to a car."
Sometimes dealers try to talk about monthly payments before you’ve agreed on the actual car price. A good strategy is to focus on the total deal price first, then handle financing.
This describes a common dealership tactic: using financing pre-approval or a credit pull to generate payment numbers before the purchase price is locked. For buyers, the key is separating “monthly payment” talk from the actual vehicle price and total out-the-door cost.
manager contact
"Let me go talk to my manager. Let me figure this out. You don't want to give an email. Let me go figure this out."
Escalating to a sales manager is common in dealership negotiations when the customer requests exceptions or refuses standard steps. Managers typically have authority over pricing, deal structure, and sometimes communication preferences (like whether email is required).
basic information
"No. I ask for basic information. If you're refusing, I'm going to get my manager to contact you. Is that okay?"
“Basic information” in a car sales context usually means the minimum details needed to build a deal—things like who the buyer is, what they want, and how they plan to pay. Dealerships often request it before they can quote pricing or involve a manager.
franchise model
"Do you wonder why the franchise model... If you guys didn't have franchise laws, I swear five years this model would be un-existent."
A franchise model means the car brand uses licensed dealers to sell its cars. Those dealers have rules they must follow, which can affect how you buy and negotiate your car.
The “franchise model” refers to how car brands sell through dealer franchises—dealers are licensed to sell a specific manufacturer’s vehicles. It shapes how pricing, inventory, and customer communication rules are enforced, because dealers operate under brand and legal constraints.
franchise laws
"I cannot wait for the moment we can get rid of franchise laws. You think the dealership model is going to exist?"
Franchise laws are rules that keep car brands working through local dealerships instead of selling straight to you. They’re meant to protect dealership businesses, which can affect how much negotiating power you have.
Franchise laws are regulations that tie car brands to licensed dealerships, limiting how manufacturers can sell cars directly to consumers. In practice, they help protect dealership networks from being cut out by direct-to-consumer sales models.
direct-to-consumer sales
"Consumers don't want to deal with you... You build around your customers, because those are the most important people on the damn planet."
Direct-to-consumer sales is when the car brand sells to you directly instead of going through a dealership. The idea is that it could make buying easier and change how pricing and negotiation work.
Direct-to-consumer (DTC) sales means the manufacturer sells cars straight to customers, often reducing the role of middlemen like dealerships. The transcript implies this could change negotiation dynamics and potentially lower friction for buyers.
shut this guy down
"You know how many dealerships are having meetings behind my back, trying to, how do we shut this guy down? How do we do this?"
This phrase means people trying to stop someone who’s causing problems for their business. In car sales, it could be efforts to block their ability to sell or get customers.
“Shut this guy down” refers to attempts by competing dealerships to stop a disruptive salesperson or influencer from operating. In the context of car retail, this can involve pressure, complaints, or other tactics to limit someone’s ability to generate leads or negotiate.
Request an Explanation
Heard something you'd like explained? We'll add it to this episode.
Sign in to request explanations for terms you heard.
Want to learn more?
Browse our glossary for plain-English explanations of automotive terms, jargon, and concepts.
Help improve this episode
See something that's not quite right? Our annotations are AI-generated and can sometimes miss the mark. Click the flag icon on any annotation to suggest a correction.