Ted Ryan, Ford's Archives and Heritage brand manager, shares insights into preserving automotive history as they celebrate Ford's 120th anniversary. The discussion highlights the importance of storytelling in car culture, with anecdotes from recent events like the Lone Star Street Rod Association's Rod Run. Ryan explains his role in maintaining Ford's historical records and the challenges of archiving digital content. The episode also touches on Ford's community engagement and upcoming projects, including a Spotify playlist and updates to the Ford Heritage Vault.
Ever wondered what it takes to preserve the incredible history of iconic brands like Ford and Coca-Cola? Join us in our latest episode as we sit down with Ted Ryan, Ford Archives and Heritage brand manager, and dive into the fascinating world of archiving. With over 35 years of experience, Ted shares the unique challenges and rewards of his journey in the world of archiving and the exciting Ford 120th anniversary celebration.
We also look at our recent visit to the Lone Star Street Rod Association's Rod Run in Granbury, Texas. We hear firsthand from car owners and their families as they share the stories behind their vehicles, from a 1972 Chevy Nova to a 1969 Mercury Cougar XR7. Discover the sense of community that brings these car enthusiasts together and the remarkable vehicles that 'bring' us all together.
We roundup our coverage of some recently sold vehicles, and we'll discuss the stories and prices of a diverse range of cars, including a 2012 Cadillac CTSV, a 1964 Chevrolet C10 pickup truck, and even a 1989 Citroën 2CV three-wheeler.
Be sure to join us for another episode of the In-Wheel Time Car Talk Show!
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"...r raps about picking up chicks in his purple Ford probe. And dad, y'all in Texas, aren't you?"
Select text to request an explanation
Welcome to another In-Wheel Time podcast, a 30-minute mini version of the In-Wheel Time car show that airs live every Saturday morning 8 to 11 am.
Central Howdy and a good Saturday morning, welcome, live from the inside of the world-famous Sugar Shack in Texas, usa.
It's the In-Wheel Time car talk show Coming up.
We talk to Ted Ryan, the Ford Archives and Heritage brand manager.
Oh, it's going to be good.
We'll also have the upcoming event schedule, mr Maher's reviews, the new Jeep Gladiator plus.
You'll hear the stories making automotive news headlines this hour.
Howdy, along with Mike out of this World, mars, who's on the phone with Mother Mary, king, conrad along.
We always need more.
Jeff Seekin, i'm Don Armstrong, so glad that you could join us on this Saturday.
Thank you very much.
We've got a great show lined up for you today, if we can get everybody to call in and that sort of stuff.
Mr Maher, are you with us?
Yes, sir, where you been?
What are you doing?
I'm working with our first guest And I fat fingered it.
Some reason I put a 69 in his email instead of a 64.
Well, you just own five, yeah, yeah.
You know, there's so many ways that this could go very wrong.
It's been one of those mornings.
It was pretty early.
It wasn't been pretty good until just now.
Yeah, actually, mars only made one mistake in hooking up, re hooking up all of the equipment in the studio, and that was over here on the I Heart Radio app.
And we've got all that figured out now And we are hoping that the rest of the show is going to be just as smooth as glass.
It will be.
It will be.
I just talked to Ted and it's all my fault And I'm working on getting it fixed right now.
Oh, come here, Mars.
it's been your fault.
Always.
But this time I'm as long as I have known you.
It's always your fault, at least in my mind, because it's easier to blame you than take responsibility for it, correct?
Absolutely.
We got a great show lined up for you today.
It's going to be probably one of our better shows, if everybody shows up and does their thing.
Hey, i want to thank Tammy Dooley and the fine folks up there in Grandbury and the Lone Star Street Ride Association for inviting us up.
What a great trip.
Yeah, it was Five hours it took us to get up there and back.
We had a couple of stops.
Well, you know, you got to have the proverbial yeah, yeah it's, you have to stop at Bucky's and that Bucky's that we stopped at, oh my God, it was jam packed.
But you know, it was good, it was fun and we had a good time overall.
We had some great interviews with guys that really, mr Boris, really great interviews with some great car owners and some very, very cool cars.
And you know, grandbury, Lone Star Street, ride Association's Rod Run very much of a family affair because quite a number of the people we interviewed, their children, their grandchildren, were there with them enjoying, you know, the 100 degree, or the vehicle was passed down from dad to son to son to son.
Yeah, yeah, that that line of that too.
Yeah, it was.
It was very good And I think that you actually had some your friends make.
Yeah, i had some comments from some friends that had seen it and really talked about.
You know some of the cars as well as just the one car that stood out to you The Buick, the Buick.
Yeah, i love the guys Oldsmobile and I love the fact that it had an old 350 in it.
But I still remember when that Buick drove in we all stopped to look at it as it drove by and not knowing he was.
That's the one with the trailer right, right, yeah, what a, what a gorgeous car.
Yeah, great story.
You know, yes, i agree, but I thought that that car kind of caught my attention the most, my favorite, was the little blue coupe.
Yeah, i don't know what it was, the 34 model, it was in a model A.
Anyway, it was bad to the bone.
Yeah, american Graffiti, that sort of might have been.
Yeah, they did, except for the color.
Well, it was sky blue, something I call it.
But at any rate, it's always a great time And we forget in the year that it comes around the good time And it's all about the interviews with the guys that own the cars And they tell the story about the cars And that's where all of the gold comes.
If you will, it's just good stuff.
Yep, mr Mars, how are you looking down there, not looking good?
No, you're not.
Oh boy, it's gonna be one of those Line two again, it's gonna be one of those kind of things.
Yeah, so while we wait for Ted, we're going to do some Hemmings.
Marketplace sold cars roundup.
All right, this from a week ago 2012 Cadillac CTSV.
How much, jeff, because you're the Cadillac guy, i'm thinking you're looking at 22.
18.
22 to 24.
This is a CTSV, oh, v 19.
No $59,850.
For a 12.
For a 2012.
Yeah, so an 11 year old car?
Yeah, wow, and it looks like a wagon, You tell me.
Oh, that was.
That was one of my favorite cars.
Does it?
just get the wagon with the well they were competing against the.
Magnum Yeah, the 500 horse engine.
You can actually get a six speed and a Cadillac station wagon.
Yes, i drove one.
Exactly Cool car.
1964 Chevrolet C10 pickup truck.
Look stock, except for the wheels, you know, 15,225.
That's a bargain.
If it's not rusted through, of course.
We can't tell that A 1972 Chevy Nova, uh-oh.
Uh-oh 72 Nova.
Priceless.
How much.
30.
10 grand, 16.
8.
That's what it sold for Now.
These are all auction cars.
1974 Triumph Spitfire, $6,000.
Close.
Very good, $5,125 and it looks pretty good.
Well for a triumph.
Well, I mean, yeah, for a triumph, Let me.
I know that he's ready, but let me finish this little segment.
Now, gt6 is something different, but No, i got you 1969, mercury Cougar XR7.
Oh Cool car, 12, 18.
I'm sorry, mr Morris, are you joining us now?
18.
I'll say 27.
18.9
.
18.9
.
Good guess.
He knows his Cougars.
We're not going to go there.
How about a 1972 Buick Skylark?
This one kind of surprised me.
72 Buick Skylark, not a GS, none of that.
24.
12.
23.
Mars, you're on.
I know I don't.
It's the juicy drink this morning.
Now he's read it before you.
How about the 1969 Jeep J3000?
I'm not real sure what a J3000 is.
Well, it's this truck looking thing.
And they're, They pull.
I'll say 11.
No, no, no, I'm going to say 20.
11.5
.
Damn 1937 Buick Special.
It's kind of like a gangster car, except it's not painted up that way.
A 1937 Buick Special.
No, last week was in a 36 Buick Special.
Something like that.
And then this looks very similar to it 30.
18,375.
So you can get into the hot rod market or a classic car market for cheap, really Inexpensive.
Here's one This is for Mars, a 1955 Plymouth Belvedere.
I can see Mars driving that.
Here's how much for the Plymouth Belvedere.
Since you seem to be hitting it on the head these days, plymouth Are you?
You need to put your headset on.
You're real?
Okay?
well, all right then Then 22.
Tell me to shut up 22.
21.
Yep 56 Studebaker Golden Hawk.
Cool car.
That's one of those Bonneville cars How much 30.
35.
, 23.
That would, to me, would be a bargain.
I don't like Studebakers, but the Golden Hawk that had the bad V8 in it, yep 289.
For 1956.
It was bad at the bone, anyway, as far as performance went, but it's ugly Anyway.
Here's another Mars car, a 1989 Citroën.
Oh yeah, two CV, three-wheeler, two chevaux, 18.6
.
Yeah, to get a whole bunch of nothing, is it beige?
No, it's red.
You know that thing it goes zero to 60 if you pushed it off a cliff.
How about a thing?
Oh, Volkswagen's far-fignugan.
Yeah, stop eating fig-newtons 18.
18.
That's a lot.
1989 Honda Prelude 14175.
And finally a 73 Volkswagen 181.
That would be the thing.
Okay, there's also a DeSoto adventurer here that sold for 30,000.
Be still my heart.
It looks like a, it looks like a woody.
All right, okay, are we ready now?
Um, all the.
Have you got tid potted up?
No, i don't, ah, that's why I can't hear you, but I am now Okay, ladies and gentlemen, ladies and gentlemen, ted, Ryan from Ford and the Ford Heritage folks, and Ted, it's great to talk to you again.
How are you?
Great to talk to you now that we're actually live and talking.
Yes, well, it's better than being dead and talking, i think.
Yes, so no, but great, great to be on.
Thanks for having me.
We're celebrating a nice big round number birthday this week 120 and it happened yesterday, I understand.
It did.
It did If you had been in the Dearborn area we lit up the building spelling out 120 and at the glass house.
So it was how cool And a lot of cool stuff that went on and is still going on.
Frankly, we're going to, we're going to take the Disney model and we're going to celebrate for a whole year.
So you'll see how the little tidbits coming over the transom as we move forward.
I love it.
Well, so that those.
That's what happened yesterday And you know you were the guy with archives and heritage brand manager.
Now I don't know how you've warmed your way into that golden job, but I'll tell you what.
Congratulations to you.
You're the envy of every car guy in the entire world.
Well, thank you.
It's one of the best jobs in the world, if not the best job.
How long have you been doing this?
Five years at Ford, and before that I did 21 years at Coca-Cola doing the same thing there.
Oh wow, that is as the archivist again.
So when she always tells me no, i got a better gig than you do, i get to drink Guinness every day.
It's a fantastic job.
What?
what I mean?
do you have an education and an archival history and stuff?
I mean double degrees in history, and then the archival stuff.
You do specialized training, so how to make a photograph last forever, how to store the paper, how to organize, you do the special archival training which I've done.
I've been in this career now for almost 35 years, so you learn both of it.
You learn the history side and then you learn how to make it last forever.
That is so cool because you hear people coming out of school with history degrees and you go okay, well, let's see the Romans and American history and that sort of stuff.
But this takes it all to to a whole other level.
Where did you get those degrees from?
Emory University and then Georgia State and my my history.
Yeah, you have to learn all the Roman stuff, but I was a 20th century pop historian.
My first job out of college was the Bobby Jones Curator, so I was a golf historian and then I built the Atlanta Braves Museum at Turner Field and then we did a baseball documentary on baseball in the minor and the south and then morphed over to sugar water and now and now cars.
So 20th century pop history and I'm a I'm a mean contestant on trivial pursuits.
I was just going to say, oh my gosh, I'll bet you are.
Don't get that Need to go on Jeopardy.
Yeah, that too.
So did the pop history get you the gig at Coca-Cola.
It did Well, the pop is the Coke.
the Braves Museum got me the gig at Coca-Cola and then Ford came calling about six years ago and I told him no for a year and then finally jumped ship from Coca-Cola to Ford Just they.
there's so many stories that could be told about Ford and they weren't doing a really good job of telling the historical story.
So you know everybody, henry Ford, the assembly line, everybody knows that.
But what about the other rich stories that are out there?
So no, wait, no, let's just pause here just a moment.
So you went from Atlanta to Dearborn.
Are you living in?
Dearborn.
I am living in Dearborn.
I am in my basement in Gross Point Park even as we speak, So the winters are a bit colder up here and I miss Atlanta.
Just a bit.
Well, you have another Dearborn here, and by the name of Jeff Zeekin.
I love Dearborn and had you been there, it looks so cool to see the tower lit.
We did it on the 15th and the 16th and then our special Dearborn friends are the Southeast Michigan.
We've done a special menu for the 120th, where you guys may know it because you're car guys, but most people don't know that the Ford Times was published for almost seven decades and featured 3200 restaurants across America between 1948 and 1980.
Some odd, every issue had about four different recipes, four different, so diners drive ins and dies before DDD.
And so we plucked out a couple of those recipes and reinterpreted Henry Ford's favorite chocolate chip cookie and a Marie salad and a couple of others.
So look for more food coming down the road to celebrate 120 as well.
Where do we find that information?
Where do we get that?
If you go to Fordcom we've got a special 120 page and then on the Ford social channels You can also see a really cool ad.
You guys may enjoy it.
We used a Bronco and a lightning to blow out 120 count candles, while there's a historical footage interspersed about Willow Run and the famous Rosie the Riveters and the assembly line and the $5 a day wage and the intro of the Mustang and us kicking for Ari's butt at Le Mans.
You know they, they wove this footage throughout while these two pretty cool vehicles are blowing out candles with by doing donuts around them.
So, as the historian, are you providing information for the Ford versus Ferrari movie?
That's a tricky one.
We did not.
We provided historical information, but the company was not an official partner.
I always described Ford versus, for Ari is an excellent work of fiction.
There's a lot of cool racing scenes, but not a whole lot of truth in there.
Welcome to Hollywood.
Well, I go watch movies like that for entertainment anyway.
So yeah, yeah, don't watch it.
It's not a documentary.
Ken Miles was at 65 race, not in a garage crying, and Henry Ford was never in a car crying driven by Carol Shelby, because Ken Miles actually drove the car and it was the entire Ford Board of Directors who went to Shelby American and got rides from Ken Miles at the Shelby Race Track.
So don't believe everything you see in them.
But, that being said, the racing scenes are cool and the cars look cool, great story, just yeah, truly a great story Well there is actually a documentary that documents that whole thing and, as from what I understand, as right as it could be for the time.
That's Adam.
Corolla one right.
I'm sorry.
It's Adam Corolla.
Yeah, that's a pretty good one.
Yes, and the ultimate source on it is the go like hell book by AJ Bame is very well written and, once again, very accurate as well.
So, ted, we provided them a whole lot of stuff they ignored.
Ted, let me, did I miss?
how long have you been forward doing this?
Five years.
Five years.
You know a lot of stuff for being there only five years.
You know I was blessed at a young age with a near photographic memory, so I am probably the only one alive at all three volumes of Nevins and Hill, the giant three volume history of Ford Motor Company, and retain most of it in it.
I'm a historian, i like to read.
I'm sitting here.
You guys would be jealous.
This is this is on my desk right now The company vehicle inventory for special vehicles and is listing all of the vehicles that we gave to Shelby Mustang convertible country squad.
You know it's just.
I love it.
It's cool stuff and it's cool stories.
Does Ford have an actual museum other than the Henry Ford?
Do you have an actual factory museum?
No, no, everything.
Jim's got the Heritage Center and Coke has the world of Coke and Guinness has.
We donated all of our vehicles to the Henry Ford Museum and we donated our papers prior to 1945.
Most of those are there.
So if you want to research Henry Ford or Edsel Ford, you go to the Henry Ford Museum.
If you want to research the introduction of the Mustang, you come to me and we'll help you on our on our side.
Well, the Henry Ford Museum is definitely a bucket list place for any auto enthusiasts to any kind of enthusiasm.
It's a remarkable collection of stuff.
Where else can you go?
And there's a DC3 hanging in the ceiling.
It is.
It's a fantastic museum and they're good partners and our archives actually funds a couple of research positions and a couple of archivists to help them make those a material available to the public.
because people can write us at archives at Fordcom and we'll help them as much as we can.
But if you want access to the original materials prior to 45, you got to go see them.
So what do you work on on a daily basis?
Because you clearly don't need to work on your memory.
We know that that's good, but seriously, what is it that you do?
eight to five Well, it's very interesting because every single day is different.
And, keep in mind, i'm the archivist for Ford Motor Company, so my job is to support Ford Motor Company.
So, for example, we'll help the Bronco brand or the Mustang brand or the different brands for the recent Super Duty launch.
We wrote a very detailed history of the Super Duty for that team.
We find them, photos.
I'll dose out what we call the G Wizards.
We have 16,000 cubic feet of material That is the records, like what I just showed you.
We have three and a half million photos.
We have nearly a thousand pieces of artwork from the Ford Times and from ads And we just we catalog and we store and we make it available.
So, you guys have a Bronco or have you driven a Bronco?
Yes, we have, as a matter of fact, love the Bronco.
We did the goat modes where you drive modes.
Yes, the G O A T mode, yep, that's out of our archives.
The Bronco design team was in the archives and a 1962 document, a bunch of 62 documents, described the goat.
G O A T goes over all terrain.
Feasibility studies for the Bronco.
Well, the marketing team fell in love with that concept that goes over all terrain And then I backfilled them on the story.
The Ford was building Jeeps and Muts for the Army and bunch of the designers for the Bronco were designing Jeeps for Vietnam and they knew what worked and goes over all terrain was an Army slogan, so they built that goat mode into the actual vehicle.
Oh cool, that was a great day in the archives.
You know seeing something.
And we we did it with the Mustang.
We did the reveal of the new S 650 in the archives and did a history display.
So every single day is different.
Every single day is just shining.
The one of the trademarks for Ford Motor Company.
Is there a plan for Ford to produce a hundred and 20th heritage car in memory of Henry?
I don't think you'll see a 120th, but we're already planning 125.
120, we did it with the flippant not flippant, that's not.
We wanted to take a lighthearted touch with it because it's a nice milestone.
It's a round number.
So we did the menu.
I haven't talked about the other two things.
We did One real quick as we did a Spotify playlist.
if any of you guys are like driving music, i curated a list of 121 songs.
I did one to grow on that feature Ford somewhere in the lyrics.
So you get the expected Beach Boys.
You know Deuce Coop and Jan and Dean the Woody, and you get those, but in Mustang Sally.
But we also did some fun ones.
We've got Blinded by the Light.
So if anybody goes to Spotify and do Ford 120 in the search bar it'll come up.
Blinded by the Light is the most misheard lyric of all time.
Bruce Springsteen and then Man for Man sing Cut Loose Like a Deuce or Red Dup Like a Deuce another runner in the night which is referring to the 32 Ford Deuce Coop, and it's the most misheard lyric of all time.
Yes, it is 121 songs there, and I found one on the Ford Anglia about Harry Potter flying an Anglia into a tree and a young rapper raps about picking up chicks in his purple Ford probe.
And dad, y'all in Texas, aren't you?
So Nancy Griffith singing the O'Connell line.
We found 121 songs that my favorite is Loretta Lynn's Lincoln and a country singer sings about By and Er Lincoln.
We did that, and the other big thing we did is we updated the Ford Heritage Vaultcom, which is our online source of everything Ford.
We have about 7,000 photos in there and 5,000 brochures.
We added about 500 photos of Ford locations around the world, so there's 50 different locations The Rouge, willow Run, fordlandia, cologne, dagenham.
That got added to the Ford Heritage Vault.
So are you in a?
I'm asking this because I've been up.
I think I've been to your place.
It's a special building off to the side.
They're on the grounds.
That's got nothing, but you and your business in it.
We are in the Ford Heritage Lab.
That other one was on Shaper Road That we moved about six years ago, just before I got there, and we are part of the engineering building.
but it is a purpose built building.
We have three.
we'll get in the weeds.
We have three negative coolers One that we chill down to 39 degrees, another 41 and another 57 for photographic film and cassette video assets, Each one at different temperature.
a special art holding room We've got-.
Oh, I thought you were gonna say that was for the Guinness.
No, guinness is warmer, guinness is yeah, guinness would be the 55 one, but no, it's purpose built.
Ford takes its history seriously.
but not to look back.
The Bronco teams were coming in the archives.
We didn't want them to go back and remake a 66 Bronco, but what we did do we did it for them and a Mustang team.
We imagined a long room because it's a very long room.
we put paint samples for every single Mustang color and every single Bronco color on a long table So you could see all hundred plus paint colors that.
Mustang or.
Bronco-.
Through the years.
And they could pick up the colors, the paint chips and hold them in their hand.
And so when you see the Heritage Edition Broncos coming out, it came from the source.
They, they Man, carefully curated what they did going forward.
When you laid them out?
did you laid them out by year?
Yes, Uh-huh.
So they do exactly what they were doing as far as going back to that particular year.
I have another question for you What are you doing for things like the future, like Mocky?
Well, how does that work for you?
That's a good question because that's born digital, and born digital is the most difficult thing to say for the future.
Your program right now is being captured electronically.
Will you be able to play that in 15 years?
You know that forward migration so like the newest lightning I'll use the lightning as an example doesn't have an owner's manual.
There was no printed owner's manual So it came electronically and it gets updated as the over the air updates happen for the lightning.
So in essence we're having to capture each iterative change to the owner's manual, mainly for really legal reasons.
We ever get hauled into court.
we gotta be able to produce something.
It's a really intricate daily struggle.
I've got a team of six people and they're much better at that than I am.
They're mainly information scientists and they're degrees are in library and archive information management.
but it takes a team of six for us to figure out how to do this.
Next time that we talk to you, what are we going to talk about?
Because I wanna get back with you when we have a full half hour with you and talk about whatever it is that you want to focus on, and we're just gonna go with that, because I mean really You're talking about concept cars and we are going to talk about the Ford Times Magazine.
Both of those are gonna be 120 activations that are gonna happen later in the year.
So I'll be excited to and I do need to run because I actually have another radio one booked at 930, but no, it's exciting in concept cars.
Guys, i'll just tease you.
The team that I just described have spent a year and we think we have every single Ford concept car ever created captured photographically.
Ted, it's great to talk to you.
We're gonna let you go to your next radio interview.
Thank you, it's a pleasure and an honor to talk to you And we look forward to touch base with you again.
How about the fall?
Does that sound good?
That sounds perfect, ted Ryan.
Thanks again.
Ted Ryan with Ford Motor Company and he is the archives and heritage brand manager with Ford Motor Company.
Well, we've just blown through an entire segment of the show.
sorry, mr Mars, you're gonna have to wait on your Jeep, Gladiator.
This guy is.
I've been there before they moved.
You had to wear the white gloves in certain rooms.
It's fascinating to see all that and to know he knows so much.
Hey, if you'd like to get in touch with us, shoot us an email.
The address here is info at inwiltimecom, and be sure to follow us on Facebook.
The Inwiltime car talk show continues right after this quick break.
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Stop in and have Lupi's award-winning beef fajitas and frozen margaritas.
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Now it's easier than ever to hear about all things automotive all week long.
You're invited to join fellow car enthusiasts in becoming part of the ever growing Inwiltime car talk family.
Don't forget those 30 minute podcast episodes on your favorite podcast channel.
That's it for this podcast episode of the Inwiltime car show.
I'm Don Armstrong, inviting you to join us for our live show every Saturday morning 8 to 11 am central on Facebook, youtube, twitch and our Inwiltimecom website.
Podcasts are available on Apple Podcasts, spotify, stitcher, iheart Podcast, podcast Addict Tune in Pandora and Amazon Music.
Keep listening and we'll see you soon.
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