S6E52 – Who is the brain and talent behind BMWBlog?
About this episode
A deep dive into the journey of Horatio, the face behind BMWBlog, reveals his passion for BMW and the evolution of automotive journalism over the past 16 years. From his early experiences with European delivery to navigating the shift towards electric vehicles, Horatio shares insights on the challenges and excitement of covering BMW's latest models. The conversation touches on audience reactions to EVs, the importance of firsthand experience, and the emotional connection enthusiasts have with brands like BMW. A blend of personal stories and industry trends makes for an engaging discussion.
In this episode, we’re in Debrecen, Hungary, for a conversation with Horatiu Boeriu, the visionary founder and driving force behind the successful BMW Blog. He shares the story of how a trip to Germany for BMW’s European Delivery Program over 16 years ago paved the way to building one of the most influential voices in the BMW community worldwide.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Request an Explanation
Heard something you'd like explained? We'll add it to this episode.
Sign in to request explanations for terms you heard.
Want to learn more?
Browse our glossary for plain-English explanations of automotive terms, jargon, and concepts.
Help improve this episode
See something that's not quite right? Our annotations are AI-generated and can sometimes miss the mark. Click the flag icon on any annotation to suggest a correction.