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Welcome to the Total Car Score podcast, bringing you the world of cars from inside the car.
02:18
And now your hosts, Carl Brower, Lauren Fix and Javier Mota.
02:24
Well, today we're sitting in a beautiful Genesis G80 with Brandon Ramirez from Genesis Sunsack
02:35
from the US Soccer Federation.
02:37
What did you say when you opened the door to this car?
02:42
You never seen this?
02:43
You never seen a car like this?
02:45
Not with the red interior like this.
02:47
And that's the thing about all the Genesis new cars.
02:49
I mean, the design, the technology.
02:53
And the performance too.
02:57
We're parked for now.
02:58
But they're amazing cars.
02:59
But we are here for another reason, other than cars that we love.
03:04
But so tell us, Brandon, what are we doing here?
03:07
Why do we drove here outside Atlanta?
03:10
So we have the grand opening of a mini-pitch.
03:13
And we partner with US Soccer Foundation so that way kids can play on this
03:18
mini-pitch for free.
03:21
Because I used to play soccer a lot.
03:24
I played every position.
03:27
Because whenever there was a chance to play, they put me there.
03:33
I was fast and fearless.
03:34
So that's why I had like nine broken bones and three surgeries and everything.
03:39
But I get, every team needs someone like that, right?
03:44
So tell me how this helps the US Foundation, Soccer Foundation?
03:49
It's all about getting more access to soccer for kids in this country.
03:54
When you think of soccer, the game thrives in suburbs, in areas where families have
04:00
resources to transport their kids to a full-size, beautiful soccer field.
04:05
Where the opportunity lacks is in areas where there's not space readily available.
04:11
And so mini-pitches are just this wonderful solution to that problem.
04:15
There are kind of small-sided soccer spaces that can easily be installed in more urban areas
04:21
that can allow for kids to walk to them.
04:24
And just by proxy of that, it makes the game so much more accessible and it gets kids playing
04:28
this game for the first time.
04:30
And we hope that with spaces like this and exposure to the game, as we know, sports
04:35
are such a life-changing opportunity for kids.
04:38
And so the more opportunities we can create for kids to participate is, that's our mission.
04:43
So this is a permanent installation, this is going to be here forever.
04:46
And tell me a little bit about this area, I saw it's kind of industrial, I didn't see
04:50
many houses, but I guess a lot of people who work in those industries live nearby, right?
04:57
We do our best to locate these mini-pitches in areas of need and where there's kind
05:04
of lower resources provided.
05:06
And so this part of the Greater Atlanta area is a really good fit for that and we
05:11
think that this mini-pitch is going to bring a lot of exposure to soccer to this community.
05:17
Brandon, tell us how you, Hyundai Foundation, what's the official name of it?
05:22
Oh, so this is Genesis Gives?
05:24
Oh, the Genesis Gives, I'm sorry, but it's part of the Hyundai Foundation.
05:28
Tell us how the Genesis Foundation finds these opportunities or how do you locate them
05:35
or these opportunities?
05:38
In 2022, we developed a CSR initiative called Genesis Gives to align with the performance
05:45
and the athletic elegance and design.
05:48
So our pillars for CSR initiative is youth sports and STEAM education.
05:53
And that's where we have partnered with US Soccer Foundation.
05:56
Now Zach was talking about locations where there may not be a room enough to have
06:03
soccer fields and so forth.
06:05
A late last year, we worked together to have one in Staten Island, New York.
06:11
So in New York, there's not a lot of space.
06:13
But we're giving them that opportunity and US Soccer Foundation has been a great partner
06:19
And how many of these have you, have the US Soccer Foundation established or where?
06:25
Yeah, I think we've installed over 800.
06:29
Yeah, yeah, yeah, yeah.
06:30
We're all over the country and I think with Genesis, I think this is our fourth
06:39
And I mean, soccer, it's always been popular.
06:40
I mean, are you from New York area or where are you from?
06:42
I'm originally from Michigan, but I'm lucky enough to call the Atlanta area home.
06:46
So this is kind of a hometown mini pitch for me, yeah.
06:48
No, because when you talk about Staten Island and all that, I still have a New York
06:53
Cosmos sticker on my computer.
06:55
Yeah, there you go.
06:56
Now I'm from the city where Pelé came to play here with Beckham Bauer, Giorgio
07:00
Caniglia and all those guys.
07:05
National Association Soccer League.
07:06
Yeah, I can't remember.
07:07
And ESL, I think it was something like that.
07:10
But I mean, there's been a long history of soccer in the US, but finally, we're
07:14
getting up and then next year, of course, we have the World Cup here.
07:17
So this is a perfect opportunity that I guess when these big events happen, more
07:21
kids get excited and want to get in, right?
07:25
I mean, I think from our standpoint, the World Cup puts the spotlight on soccer
07:29
on like any other opportunity.
07:32
And so it's a big time for the US Soccer Foundation.
07:35
And that's why we're so excited to partner with companies like Genesis right now to
07:39
bring, you know, more attention to the game and lead up to the World Cup.
07:44
And I know Brandon, the Hyundai group is a worldwide FIFA World Cup FIFA sponsor,
07:53
That's why you get involved also in the sport.
07:56
And it's in the world.
07:57
Football is among the most popular, if not that the most
08:03
So you say this is for free for the kids that just come here.
08:06
What other things the foundation, the Soccer Foundation does for kids to
08:14
Because the pitch is one thing.
08:17
I think building a space is one aspect of it.
08:19
But making sure that there's, you know, healthy, positive programming is another
08:24
And the driver of that for us are the coaches.
08:28
And a big piece of what we do is that we want to, you know, bring curriculum,
08:32
bring resources, and train coaches to be not only good soccer coaches, but mentors
08:39
You know, when I think about my experience playing youth sports, you know,
08:43
some of the, you know, people I looked up to the most were the coaches that
08:48
And so we want that same opportunity for all the kids here.
08:50
And so we do a lot of, a lot of coach training to kind of, you know,
08:55
We have coaches for the coaches because sometimes the parents, the parents are
08:59
like really aggressive too, right?
09:01
They want to be the coach of the coach and then like, it can be, it can create
09:06
a little bit of conflict on the outside of the soccer pitch.
09:09
That's like, that's part of our, that's part of our training.
09:11
And yeah, no, we have like a whole team of experts that we, you know,
09:15
that are kind of expert trainers and they go out and then they train all
09:18
of, all of these, these coaches.
09:22
And that's what happens when Hyundai or Genesis gives an operation.
09:26
There's also a lot of coaching and you want to recruit people.
09:30
And I guess these initiatives also are a good way of exposing kids that
09:36
maybe like SAC can never sell a Genesis.
09:40
Other people get interested in the brand in different ways other than
09:46
So we have the two vehicles always displayed at our, at the mini
09:48
pitch grand openings.
09:50
And it's kind of exciting the CEO of US soccer foundation, Ed, he, he
09:59
He got a GV80 coupe.
10:00
So it's also, just for kids to check out, this is the Genesis that
10:05
partner with the US soccer foundation on these mini pitches.
10:08
And so it works for, with everybody.
10:11
You mentioned also that you support STEM initiatives and obviously
10:15
sports is great, but it's not so good if you don't go get a good
10:19
education because at some point you're not going to be able to play.
10:24
Not everybody makes it to the pros.
10:26
So why is that important too for Genesis?
10:30
So on this trip right after this, we're going to be in the low
10:33
country in South Carolina where we're going to do a Genesis
10:36
theme program where they're going to hear about the product
10:38
development process and then kids get the sketch and build
10:42
their future mobility vehicle using upcycle materials.
10:47
So it's harnessing that creativity and each one of these future
10:54
mobility vehicles are going to look different because they're using
10:56
their creativity and imagination.
10:59
And I guess the soccer foundation also like supports
11:02
education and like emphasized importance of that because again
11:05
like you can play soccer for maybe if you're lucky 15, 20
11:09
years, but then after that.
11:11
Our mission isn't necessarily to develop the next like great
11:14
world soccer players obviously be wonderful.
11:17
You know, if that comes out of our programming, but largely we're
11:20
trying to leverage the game for more social good.
11:24
You know, promoting positive things like education and you
11:26
know, peer-to-peer relationships and all the life lessons
11:29
that you can learn through sports.
11:31
And you said that the foundation also provides, I mean, maybe
11:35
equipment or how do you deal with that because now things
11:40
But I was playing soccer back 20, 30 years ago.
11:43
I mean, you know, all you need only the ball, but now people
11:46
want like the kids want like the messy, expensive 150
11:51
pair of cleats and the soccer ball might be $200.
11:55
So how do you, how do the Federation gets funding that?
12:00
Foundation, I'm sorry.
12:02
So, you know, we have a growing network of program partners
12:04
and that's who we're really working with and then those
12:06
program partners, you know, are kind of the conduits to
12:09
get our resources, equipment, etc. to the kids and families
12:13
and we're lucky enough to be great partners with Adidas and
12:16
Adidas gives us unbelievable support on the equipment side
12:19
and it really unlocks our ability to be able to provide
12:21
kids that, you know, soccer balls and jerseys and those
12:25
So a lot of the kids that are going to be coming to this
12:27
one and the, you said 800 already of these that you
12:30
have around the country?
12:33
You're going to be asking you like, can I go to the
12:34
World Cup next year?
12:36
Can you do anything about that?
12:39
That's what I've told all my family members and
12:40
everybody, my friends as well.
12:43
I don't even have tickets yet.
12:46
And Atlanta is one of the venues, right?
12:52
It's one of the main venues.
12:53
Brandon, don't listen, but Mercedes-Benz stadium is
12:59
So Brandon, tell us what's happening with the Genesis
13:04
What else are you doing in these days?
13:06
How it's 2025, the rest of 25 shaping up and next
13:11
You already have plans I bet.
13:13
So another thing that we're doing in addition to that
13:15
Genesis Steam program, we're also going to be in two
13:20
days, we're going to be at Frank Callan Boys and
13:22
Girls Club, where not only Genesis Giz will give a
13:26
donation for STEM, but we have a foundation called
13:29
Genesis Inspiration Foundation.
13:32
And they're for the arts.
13:34
And so they are going to provide with the funds
13:36
that they're going to be given, the Boys and
13:39
Girls Club is going to provide art programming.
13:41
So whenever we go out on a business trip, the Genesis
13:46
Inspiration Foundation provides a grant to local
13:50
schools or Boys and Girls Clubs or art schools for
13:55
funding for youth art.
13:58
I remember a couple of years ago in New York for the
14:00
auto show, you brought one of the kids who were in
14:03
I'm not going to remember his name, I'm sorry for
14:05
that, but his boys was amazing.
14:08
And he was like 15, I think, 16.
14:10
And if you were one of those things that you don't
14:13
look and you just listen, you would think he was a
14:17
He ran over or something, and he was only 16 and
14:19
you're supporting that kind of talent.
14:21
And that's amazing that it's over two years ago
14:23
and you remember that.
14:24
No, exactly, because the talent is there.
14:27
And that's the thing with also sports.
14:30
There's so much talent that sometimes kids don't
14:33
get the opportunities, right?
14:36
That is the name of the game.
14:37
That is what we're about.
14:38
I mean, every kid deserves the opportunity to grow
14:41
and shine, and if we can do that through soccer
14:44
and if we can do that through installing a mini
14:46
pitch, then we're meeting our mission.
14:49
OK, so can we go out and play a little bit with
14:52
the kids, or is it going to be as a sport?
14:54
Maybe they're going to beat us really bad.
14:59
Well, and then you get to drive the Genesis.
15:01
Maybe you have a new client here, Brandon.
15:04
Yeah, we can hook you up.
15:07
You know, I mean, congratulations to the cars.
15:10
And these initiatives, because I love cars.
15:13
I love the industry.
15:14
But when you see what other stuff happens besides,
15:18
I mean, companies are out there to make money
15:22
because it's a business.
15:23
But part of the business is this kind of things, right?
15:28
It's important to get back.
15:29
And the children are our future.
15:31
Well, thank you, Saq.
15:32
Congratulations on these new initiatives.
15:34
What's the next one?
15:35
Do you know already?
15:36
Is there another one coming up?
15:38
We've got a lot coming up.
15:39
Definitely a lead up to the World Cup.
15:40
I don't know specifically which is the exact location
15:43
of our next install, but we'll be popping these up all over.
15:47
The communities can apply for this,
15:49
or you select the communities.
15:50
How does the process work?
15:51
I mean, how did you pick this location, for example?
15:54
Well, in order to make these happen,
15:57
we have to find sponsors like Genesis who are generous
16:00
enough to partner with us to do it.
16:01
And then we work with those sponsors
16:03
to identify communities where we want to put these in.
16:06
And then we have a team of people that will go out
16:08
into the community and find the right spaces.
16:10
So there's a lot of work involved in these, right?
16:12
They're not like, oh, let's do this.
16:15
No, it's very intentional.
16:17
Well, thank you again, and let's go and play soccer.
16:20
It's good, but I'll try again.
16:25
That's a wrap for this episode of the Total Car Score
16:29
Want more expert takes on the hottest cars, industry
16:31
trends, and insider insights?
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16:38
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16:40
Hit subscribe, like, and share with your friends
16:43
to stay informed and stay ahead.
16:52
Dear winter, Toyota can't get enough of you,
16:55
because Toyota's got 25 vehicles
16:57
with available all-wheel drive and four-wheel drive.
16:59
And that's more than any other auto brand.
17:01
From the versatile RAV4 to the svelte crown,
17:04
the sleek Camry all-wheel drive, the Corolla Hybrid all-wheel
17:07
drive, the rugged Tacoma, the tenacious Tundra,
17:10
and the spacious Grand Highlander with all-wheel drive
17:12
to keep you and yours safe.
17:14
Hey, you bring the action, we'll bring the traction.
17:17
Toyota, let's go places.
17:19
Based on manufacturer's websites as of 10, 2025.
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favorite shopping destinations.
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