S7E17: Why Audi Is as Excited About the 2026 Q3 as Its New Formula 1 Team
About this episode
Audi's 2026 Q3 is generating excitement as it combines entry-level accessibility with advanced technology, including a simplified model lineup, a powerful single engine variant, and premium interior touches like a large wooden panel. The Q3 aims to attract new luxury SUV buyers while satisfying existing fans, with features like ambient lighting and standard navigation. Audi is also expanding its lineup rapidly, with upcoming models like the Q7 and Q9, and is energized by its return to Formula 1 racing, which serves as both a technology lab and a brand motivator. The episode highlights Audi's blend of innovation, performance, and design across its vehicles and motorsport efforts.
In this episode, we’re in San Luis Obispo, California, test-driving the all-new 2026 Audi Q3. The latest generation raises the bar in the compact SUV segment with best-in-class performance, advanced technology, and a level of refinement that feels closer to Audi’s luxury flagships. We also explore why Audi is just as excited about the Q3’s potential as it is about the early momentum behind its new Formula 1 team.
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Audi Quattro
"...ory at Rally and also at GTM. And that's how the Quattro technology started, right? Yeah, rallying in ral..."
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