Simon Andreucetti Interview - Managing Director with Nevo

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Welcome back to the Nevo EV news podcast.

If it's Tuesday, it must be Nevo EV news day.

My name is Derek Reilly.

On this podcast we chat about all things electric vehicles.

Nevo is Ireland's only dedicated electric vehicle platform,

and we're recovering where we were this week,

what we've been driving, what we've been doing between the podcasts.

If you haven't already subscribed or followed us wherever you're listening to this,

please do so.

And if you enjoyed the episode, please leave a rating and comment.

Really helps out.

It doesn't cost us cost you anything.

Let's get stuck in.

This week we are joined by the man behind Nevo

in a managing director capacity, Simon.

A lot of people see me front of camera

and I suppose I started off with Nevo,

but Simon is the commercial engine,

the man that makes sure that everything is on the road.

Me off my jollies and on my holidays with these car launch.

I'm glad you said it first.

We'll talk about your trip to Woodford.

It would be a couple of years ago, a year and a half ago.

But anyway, Simon, give me your full name and title, please.

So my name is, as you said, Simon Andrew Chetty,

and I am the managing director of Nevo.

Simon, you have been in the motoring industry.

A number of people listening to the podcast

will have known you before Nevo.

You started off as a young whipper snapper.

I did, Derek.

So I suppose I'm in the motor trade

on a publisher side.

So what I suppose what that means

is I'm working on the media side

and working in the motor industry

for nearly close on 18 years now at the stage.

So yeah, we won't get the age way too,

I started very young and not very.

Come out of the inter-search.

Yes, I came out, I started very young.

It's not that I'm very old.

And so I didn't do the traditional route

in the school years.

I didn't complete school.

I didn't go to college.

And I was actually working

for a motorsport company at the time.

And I remember I was working in a motorsport company

for three, four years.

And there was a company that started getting in touch

with me about selling advertising.

And long story short.

Roughly what year was this?

That was 2002.

Okay.

Yeah.

So I started working in the motor trade properly.

In 2002, setting advertising

on a magazine called the Car Buyer's Guide.

CBG.

Now, CBG didn't exist at the time.

So I was there before CBG existed.

So we were working on the magazine, Car Buyer's Guide.

And I still remember to this day

that when you would sell,

so you'd sell a half-page ad or a quarter-page ad

or a full-page or a double-page spread,

wherever it might be.

When someone in a dealership would book that in,

we would have to arrange to send a photographer

down to the dealership.

So there was photographers around the country.

And then that photographer would then have to drive

up to the offices,

which was actually just positioned in the building

right beside where Spirit Motor Group is now,

a Jaguar Land Rover.

And he would have to come in.

And every week, the chips would come in

with all the photographs.

They would have to be all uploaded or a mass of files.

And it would be nearly,

I'm going to be kind and say it was only two weeks

before those cars then appeared in the bi-weekly magazine

that used to go out cars.

Was there any online at the time?

So online came around 2003 to 2004.

It was there, the essence of it was there.

And this was around the same time

that Carzon launched in Ireland.

Dundeeil, I think would have been set up around that time

in a very, very basic capacity.

They were just coming on.

Carzon was live at that stage.

Carzon had been live for a couple of years,

but obviously things were slower.

They were still obviously looking at uploading photographs.

They had all those challenges.

You weren't uploading the photographs yourself at that stage.

That had not come, that was a couple of years away.

But yeah, that's where it all started from.

You made some good friends back in those days.

I know Justin, who works for us on a regular basis.

But it's not just Justin.

So I know maybe there's a couple of people out there

that will listen to your podcast.

So very interestingly,

interestingly is that Carl,

there's a couple of people that we all still work

in the industry and we all still talk

and we all still obviously work together

in some sort of a capacity.

So you've got Carl and Kiri's,

who was Carzon for a long time.

He was there.

You've got Brendan, who's over in Dundeeil.

You've got Jair Torre,

who's the CEO of Motion.

And we actually all worked on the same team,

Justin was there,

who's a well-known motorist, Justin Blaney.

So there was a stage in the early 2000s

where we all worked on the same team together.

And it's funny.

It's a little mafia step open.

Yeah, yeah, we're all looking at it that way.

There was a couple of last ones on Dundeeil

that were there as well.

And so we were basically all working away

in a team and I have to say

we had some great times out in Sandyford

working together.

Very good.

Yeah, from there, where did I go to?

So I was very lucky.

So what happened at that time was

there was a transition to online.

And an opportunity came up to work

on what was CBG.EE.

And...

Any relation to the magazine?

No, so it was, it was an online version.

So online started kicking off

and it was basically,

it was the first time

where people started doing advertising online

and I suppose what you call digital marketing now.

And it was definitely a case

of where I just had a real appetite for it.

I really liked it.

I looked, talking about the new technology.

I really liked how it was going.

And it could just quickly see

that this was going to be far superior

than what we were doing in the buy and sell magazines

or the car buyer guides magazines

or whatever's around.

And like, you know, the heralds.

Jesus, everyone used to get the herald

that we used to buy it twice a day

to see the new listings coming out

when you think of it.

It's absolutely crazy.

So there was a morning edition

and an evening edition.

And there were different listings potentially.

Yeah, it was different.

Yeah, that's how it used to roll.

Sorry, the subsequent is happening

between this podcast.

Sorry, it's up again.

Sorry for it.

So yeah, so we did.

So basically I saw the potential online.

I jumped on the roll

and I started selling basic subscriptions

and advertising to where you'd get it into the website

and then you'd get it on the magazine as well.

And it was really interesting.

And I have to say

like I really enjoyed my time in CBG.

It was a great time.

Page seven media.

It also had in Dublin menu pages,

modified motors, bike buyers guide,

modified motors and bike buyers guide.

They're both Justin Delaney's at the time.

So it was a really proper publishing house

and I absolutely fell in love with selling,

with working with advertising,

working marketing managers

and went from there.

So from then,

an opportunity came up

to work with Jim Miley of MyHome.E.

And that was interesting.

So at that stage,

I really knew that I wanted to work online.

So I moved across to MyHome.E.

Moved out to work in an office in Fisbrough

and basically worked directly with Jim Miley at the time.

And it was around the time

that they were kind of really kind of taken off.

And I got into doing online sales as well,

working with customers in a different capacity.

It was a step away from the motor trade

but very much 100%

and now the difference was,

Jim Miley was ahead of his time.

He was a really slick entrepreneur

and I have to say,

I learned an awful lot from working with him.

What year roughly Simon are we talking here?

World Five or Six?

No, we're up to 07 now at this stage.

Just before the crash?

Just before the crash.

Yeah, so going to MyHome.E,

just before there was a big recession of 2008,

came Cushing Down,

wasn't a great move

but I did learn a lot

and basically I had to step away then for a while

and I ended up working for AirCom

for a couple of years with our friends.

But an opportunity then came up.

So the person who I worked with in MyHome.E,

Michael, or Mija Scully,

he basically reached out to me then

and he said he was working on this new website.

He would love me to come across

and I was like, what is it?

And he was like,

what's like a done deal?

And I was like, Jesus,

I was like, that's like,

what's wrong?

He's like, just come in.

He's like, it's a new website,

it's taking off now,

it's in its infancy at the moment,

massive potential.

So I was the 18th person to start with Dundeele

and Fred and Geraldine Clarkson

who lived, were a couple from Wexford

who originally set up Dundeele

and the main office was in Wexford.

There was only three of us based up in Dublin

and from there I had probably the best

eight years of my career at that time

working away, working to the ranks,

working with Fred who originally set up Dundeele.

They were bought by a Scandinavian company.

So before you go on there,

you just talk about Dundeele

and start a classified online.

And did you specify in motor

or was it just online sales

because of your motor industry

or I know there's Dundeele motors

and Dundeele cars now,

but back then it was just all Dundeele.

So to be honest with you,

when I started with Dundeele,

it was very much I went in with a media class.

So I was working with advertisers

who wanted to reach a large scale audience.

The unique thing about Dundeele back then

was I had an audience

across all different type of markets.

It wasn't just motor, it was farming,

it was home, it was...

So if you wanted a broad spectrum...

If you wanted a broad spectrum,

it was an advertiser's dream

to get in front of that

and everyone's in a buying frame of mind.

And it was really uniquely positioned.

Dundeele then quickly shamed,

shifted its focus towards motor.

And when that came along then,

I was looking up to be

at the start of that journey

working with from really close.

That's actually when distilled media

had bought Dundeele

and I got to work with Brian and Amon Fallon.

Still to this day, I credit them like, you know...

Daftoddy.

Yeah, Daftoddy, the journal,

worked with Brian, it was an incredible experience.

Got to learn so much.

And just really about how to grow a business,

you know, how to grow a digital platform,

how to reach the right audience,

how to shape it, how to build it.

Yeah, it was really, really strong part of my career.

And at that stage then

I actually decided to go back to college

and do a degree.

So I was 27, 28 then at that stage

and I went to college.

And yeah, so I think it was just like during the recessions,

I remember I was working,

I think I was working two jobs at one stage.

Anyway, but yeah, I went to college,

did that, came out with a digital marketing degree

and stayed in Dundeele.

And during that time then,

I would have worked with the team then

at the very early stages

of helping to onboard ideas.

What I always remember back then was,

you'd be going into dealerships.

And at that stage,

they were just learning about digital marketing

because they've been so used to local press

and everything else.

So you're kind of going in

and you couldn't just, you know,

work with them to take on a product

or to our how to advertise their cars.

You'd have to explain the full 360 solution.

So you'd have to explain Google

and it's tracking how it's gonna work,

where the leads are gonna come from,

what impressions mean,

what reach, audience, engagements,

all the acronyms that go with it.

And it was like, I truly enjoyed that.

It was an education piece, more so.

We take it for granted on dealers

and people just assume this all happens

whereas before it was advertising

the newspaper with a phone number

and people ordering in.

Yeah, exactly.

And it was very trackable.

And it was a period where you got to work

with the dealers of all sizes

to kind of bring it on.

And it was the new era of how you advertise.

I know, yeah.

And so, again,

just really enjoyed that kind of role

onboarding the dealers.

And I suppose,

look, everyone knows Dumb Deal now.

They know its position.

It's very successful in the used car market.

And yeah, it was great to be a product.

Bought by a Scandinavian company.

It was, yeah.

Bought by a Scandinavian company

and that company has changed since,

changed names.

And I know they've gone through other changes since then.

But it was great exposure.

And with that buyout,

I got exposure to work with,

I suppose, other companies across 30 countries

doing international training.

So yeah.

You were speaking at conferences in the Nordics

and stuff like that.

Speaking at conferences and stuff, bits and pieces.

Like I've a lot of credit to Dumb Deal.

And it was a period of my work

and professional life that I truly enjoyed.

But then it came to,

so working with all the car brands,

working everyone,

I decided then to take a break

and I was gonna go away travelling.

And I remember I decided to leave Dumb Deal.

I think it was, I always remember it.

It was the 14th of February.

Van Thais Day, can't forget it, 2020.

And I was due to fly out to Canada

for an extended break

and travelling around America and everything else.

And then this thing happened called COVID.

So that was shot.

And I didn't get to do that.

And I basically handed my notice into my job

and I was like, Jesus.

And I was very lucky, my phone rang.

And I got a phone call from James McCarty

of the Nissan Group.

And he approached me to work with him

on a new project,

which is now called Nifty.

Nifty, Nifty Business.

So I would have worked with it.

It was a close,

it was a very tight team at the start.

It was myself and a person called Sean McCoy.

And we worked very close by side

on the Nifty Project.

And then after that then Six Leasing

was brand shift into Nifty Business.

So it was there for three years during COVID.

Challenging times because of the working remotely

and just everything kind of being disturbed by COVID.

And a tough market came in Ireland

because personal leasing isn't the norm.

Whereas in the UK, it's a lot of the market is that way.

Whereas we haven't taken it on in Ireland.

100% there.

Like in the UK market,

everyone would either,

they don't just look to purchase their car,

they actually look to lease it.

I suppose one of the,

when I did the research at the time

and working through Nifty,

one thing I did notice was,

Ireland, we are very much fixated on owning and ownership.

So we look to own our house

and it's like,

you're meant to own your house and get your car

and then the two big purchases that you're meant to have.

I wouldn't totally agree with that anymore.

I think it's like,

especially when it comes to houses,

we've got ourselves in this

that we look the way the market is now.

Long term leasing would have been a good solution

and you see that in other markets.

And in the same way,

that applies for cars as well.

And I suppose in the UK market,

you've got like a person,

you've got PCP,

a form of PCP,

but you also have leasing as well,

contract hire,

where basically you're taking the car,

you have a couple years

and you see it in the UK,

it's been very successful

and it's very successful in the state.

But over here now,

it's not a consumer trend.

But Nifty Business, I believe,

is doing quite well.

And yeah,

it was a very interesting project.

And it was my first time working where

I wasn't working on the media side.

And I was actually working on the other side

and working within the manufacturer.

And with that as well,

I learned an awful lot

about the inner workings,

how manufacturers operate

and seeing it from that point of view.

And it was a it was a really good three years.

Building your product,

you worked very closely.

What was the name of the guy

that we were working with?

It was Sean McCoy.

I was working.

He was a class accountant.

You'll never see anyone

to do the numbers like he would do.

Well, Seamus went out in argument

with that now.

Yeah, yeah, Seamus now.

Seamus doesn't know his numbers as well.

But yeah, so it's between Seamus

and James

and a couple of our key characters

that were in Seater House

and Trevor Towner

and a couple of others.

Like, it was just a really cool project

to work on for a couple of years.

And yeah, so it was really good.

I'm finding,

I'm only wet week in this industry

five, six years.

And I'm finding that the people

that who know everybody else,

the motor pool,

I'm starting to get to know

who everybody is.

And it's a couple of

Jesus, it is a 200 people.

There's a 300 people, probably not.

It's a small

and people move between

and people know everybody

and they've come up to the ranks

with everybody.

I find that a lot.

100%.

Like, sorry, I should even said

Patty, who's after moving

the Dumb Deal.

Patty would have been involved

at the same time.

Back in CBG as well, like so.

But like, it's the same.

So I think it's like

if you enjoy working

in the motor trade,

you know, people move around

manufacturers.

I know people that would have

dealt in the car dealers

and now they're in

senior roles in the manufacturers

on marketing roles.

And I could list off

a host of names and you do.

You start developing

these really strong friendships

as well.

I think the Irish Motor's

trade is unique

because it is like

we're all trying to grow.

We're all be at your

whatever your agenda is.

Everyone's working towards

the same goal.

Everyone wants to see

the dealers being successful.

Everybody wants to see

it supports so many jobs.

But then when you're working

at the top level

and I suppose

it's really,

it's really important

that you don't dirty a bib.

And it's like, you know,

I mean, you don't have his

people off.

Sorry, watch it.

Sorry, I'm cursing.

What I mean, it's like

you work with people

because you are going to cross

paths with everyone again.

And I have to say,

I truly enjoy working

in a motor trade.

And there's some class

characters in it.

And you see them on and off.

And it's great when you get

to see them at the social events

like the sign my awards

under bits and pieces.

So I wouldn't get to do

as many holidays and trips

as you do, Derek, now.

But but I get to see them

in other times.

Holidays, yeah.

We come back to the holiday trips.

The forge conversation,

the forge trip that we had.

That was an eyeopener for you.

But your point of not dirty

in your bib.

It's great to see

that you've worked in the industry

for so long and dealt

with so many people.

And the fact that they said

of respect for you and still do

business with you.

They know what type of person

that the deals that you do

and the commercial side of things

that you wear.

If you had burnt that bridge.

Yeah, 5, 10, 15 years ago.

Yeah, exactly.

And I would like to think

that it's a case of yeah.

I think everyone's like

has a shared goal.

Everybody wants to work together.

But I think that's

the Irish nature as well.

Look, we're not a big market

here in Ireland, but it is big.

It's important that we all

deliver on our numbers

and everybody wants to get on.

And nobody wants a stressful job.

So I think when everyone's

working together,

it's a really good industry

to be working in.

Then this electric vehicle

website came along.

And I remember you were working

and we were pitching to you

back in the day with Nifty.

And we were looking to become

a leasing partner ourselves.

And that was it.

And then the tables turned.

They did.

Yeah.

So I remember the first time

I met you there

is when you came in

with Connor and Shane

and you came in

to see their house

and you were coming in,

as you said,

to see could you be the leasing

partner for Nevo?

And I remember you coming in

and talking about Nevo

and it really struck a chord.

And I was like, wow,

this is just there's

something in this

and also trade bit as well.

And we like trade bit stories

is another fantastic story as well

by by Connor and Shane

and the team behind us.

But Nevo came in.

Now Nevo came in at 2022ish,

2122ish,

but you had seen

the electric vehicle stuff

kind of on the horizon

a couple of years before that.

I had, yeah.

So I did.

And I was like, I remember being in Dundale

and I'm thinking like,

this is where cars are going now.

It's like electric cars

are 100% going to be the future.

And I think what I relate that to

is that when I was back in CBG

and I saw things switch

towards digital,

it really interests me.

And it was just the same thing

that when I was in Dundale

towards the end of it

and you could see electric cars

coming through.

And I was like,

this is very cool.

This is going to be the next shift.

And this is going to be the new technology.

But I absolutely am fascinated by technology.

I like following the wave.

I like following the trends.

I like seeing where, you know,

keeping up with the latest trends

and the advances in it.

And I think just

when electric cars are coming through,

I just felt like this is going to be something.

And I suppose then

when the opportunity came around,

you know,

I was working away and Nifty,

I felt my time was done there.

And I just like, you know,

I was like, look, I think this is

I'm going to move on this

move on to the next chapter.

And I spoke to Metwick Connor.

We had a good chat.

But at the time,

I actually went in to drive

as a kind of a working across everything

as a kind of a business development director

and really enjoyed that.

But then the question was asked me,

but the minute I went in there,

it was very clear that the focus

was on the EVO and working with you.

And I suppose like,

as you being a journalist,

at the time you were across everything

and that just didn't make sense.

And then with my media background,

I was like, right,

the best thing for here is that

you are just 100% focus on journalists

and let me do the commercial piece.

And it's like, it works,

Britain, you know,

you're able to do your piece of work,

you're able to go out and do the shoots,

you're able to like,

you're out shooting content all the time.

And I will say,

I do cause we're currently on a shoot

at the moment sitting in Galway

and we spent the whole day shooting

and there's a lot working it.

There's a lot of work.

Sorry, not a holiday.

Not a holiday and we're sitting in Galway

and we've another full day shooting

for us tomorrow,

working with Bank of Ireland

and other partners

that we're working with at the moment.

And it is, there's a lot of work on that

and you can't be doing that

and being a journalist

and then like working on the commercial capacity.

So I went in,

stuck my hand up,

I'll do the commercial side of it.

And this was for a lot of people

who know Nivo

and the multifaceted elements,

elements of the business now,

but back then it was a website only.

Yes, it was.

It was a website only.

Disfruta más formas de ahorrar en Fred Meyer

como precios bajos en todo pasillo.

Ahorra aún más con los cupones digitales

en la app de Fred Meyer

y gana puntos en combustible

para ahorrar hasta un dólar por galón.

Es fácil ahorrar.

Fred Meyer, fresh para todos.

Los ahorros pueden variar por estado.

Aplican resecciones de combustible.

Ve los detalles en el sitio.

Ahorra aún más en tus favoritos.

Combina cinco o más artículos participantes

y llévatelos hoy por 99 centavos

cada uno en nuestra venta de los 99 centavos.

Con más potencial.

Y la única cosa sobre Nivo es,

ya sabes,

que tenía una base muy pequeña de usuarios,

como se llama,

que tenía bastantes números decenas,

que llegan a lo cierto.

Pero ahora es como

x10 de lo que los usuarios

que llegan a lo cierto al sitio.

Pero la cosa interesante sobre Nivo es que

tenemos una audiencia dedicada

de personas

que están buscando comprar un vehículo ahora.

Un vehículo eléctrico.

Un vehículo eléctrico ahora.

Es muy bonito.

Y es como si veas los trens

de los mercados, los mercados globales,

con websites en el internet

y general, social media,

que están tan visibles.

No hay más donde sea

como tener un website

que tiene un millón de usuarios

o cualquier tipo de stats.

Es sobre tener el consumidor

que está en el mercado

y que esté listo para comprar.

Y eso es el producto.

Y eso es lo que estás buscando.

Es sobre tener verticales.

No es sobre tener generales websites.

Si quieres tener un website dedicado

donde puedes pinpointar

cuáles son tus consumidores

o tus usuarios

y están listos para comprar.

Así que estoy buscando los stats

antes de que estemos listos.

Y estoy buscando, como de hoy,

la valor de la salida de la salida

de hoy es de €51,000.

Por lo tanto, de todas las salidas

que han sido generadas

durante los últimos 60 o 90 días,

la valor de la salida de los carros

que están adecuando a nuestros carros

es de €51,000.

Y eso es bueno.

Y lo que hace que es diferente

a lo que estamos trabajando

y lo que hemos hecho

en comparación a nuestros websites

es que somos el único nuevo

platform de la país.

Y eso es algo que estoy muy precioso

sobre y muy concentrado en nosotros.

Porque lo que estamos haciendo

y lo que estamos haciendo

también es que hemos hecho

esa decisión el año pasado

de que, en vez de doblar

y mirar a los líderes

y enviar a los líderes,

nosotros hemos justificado

por eso.

Eso está sucediendo organicamente

en nuestros websites.

No estamos encargando de los líderes.

No estamos encargando de eso.

Así que no...

Perdón, la valor es...

€51,000.

Perdón.

Y no estamos encargando de eso.

No estamos encargando de eso.

Y no sé a todos los que creo

que eso es malo.

Pero nosotros,

los líderes de nuestro website

son un producto de biotec.

Porque lo que estamos haciendo

es trabajar con la industria

y estamos trabajando con las manufacturas.

Y estamos enfocando

en la pieza de educación

de lo que los consumidores quieren.

Y de esas estrategias

y de las reuniones estratégicas

que tuvimos

y desarrollando

en donde queremos a Nivo

es la idea de que el show de Nivo

fue nacido.

Y eso es como

¿puedemos hacer esto?

La exacta cuota

de uno de nuestros...

de alguien

que más seniores que nosotros

no era una compañía de eventos.

Y nos dijeron

¡Pero, nos dejamos...

Sí.

¡Los dejamos probar esto!

Hemos estado en una compañía de Europa.

Sí, hemos estado en una compañía de Europa.

¿Sabes qué?

Y personas como Car Show

están muertos.

Sí.

Car Show están muertos.

Pero también identificamos

que no hay Car Show

en Arnaz en 2010.

Y también identificamos

que hay un apetite

para esto.

Nos dijeron

porque de una relación con brands,

yo tenía que llegar

con brands y decir

¿puedes ser interesados en esto?

Y lo más...

lo que hemos quickly learned

fue que

brands estaban afueros

de que si construimos algo

entonces se podría llegar

muy grande y personas

con exceso de ellos

y personas

que se desplazaron

con otras brands.

Y eso fue la última cosa

que queríamos hacer.

Así que hicimos nuestro homework.

Hemos trabajado.

Hemos trabajado con todos

los supplyores

y hemos traído un paquete

para que

todos los brands

puedan trabajar

y estar en eso.

No vamos a hacer

mucho de los detalles

sobre eso, pero

nos hicimos

atractivos

a los brands

que también hicieron

atractivos

para los consumidores

y los atendidos

para venir al evento.

Y me acuerdo

cuando pusimos nuestro primer show

en la OrdeS en febrero...

A veces al final de la semana.

Sí, a veces al final de la semana.

A veces al final de la semana.

Puedes poner el spark

en tu rostro.

¿No fue eso

el tagline

que no se usó?

No, ese fue el tagline

que nunca se usó.

Y eso es por eso

que no estás en el marketing.

Pero

decidimos

hacer ese primer evento.

No me olvidé.

No me olvidé

dos días antes de ese evento.

Es un gran paso para nosotros.

No sabíamos si

que se hubiera hecho.

¿Te me acuerdo?

Es, es,

libre de atender.

Es libre de atender.

Siempre será libre de atender.

El caro es el tarjeto

en nuestros shows.

No es sobre el tamaño del tarjeto.

Todos los tarjetos

son bastante

similares.

Draw 4 meters tall

y son todos

3 meters tall.

O más altos.

Pero básicamente

todo es

lo que es el tamaño.

El número de caros

que quieren tener

ahí en el día.

Y es un model muy simple.

Pero lo más importante

es que tuvimos los más grandes.

El primer show en febrero 24

tuvimos alrededor de 65%

de los caros y el país.

Y, como se ve,

algunos caros son nerviosos

y quieren irme y verlo.

Pero lo interesante

fue el momento que el show

fue terminado,

el show de soldados,

yo debería decir.

No, yo sé que es libre,

pero tuvimos que poner un capo

en los tickets

y el capo fue 20,000.

Y, como se ve,

con un evento libre

tendrán que ver

un drop-off

de alrededor de 30%.

Y, como se ve,

es lo que se ve.

Se ve un drop-off

de 30%

de las personas

que actualmente vieron el día.

Pero después de los eventos...

Yo me lembro de la semana.

Después de la semana

y después de los eventos,

nosotros fuimos contactados

con 15 caros de soldados.

Hacemos un hogar

en la casa

en los caros de soldados.

Sí.

Y, a lo largo de la semana,

es el momento en el que

los caros de soldados

salieron.

Creo que fue dos horas

en el lugar.

Llegamos a todos los diferentes

caros de soldados

y a todos los diferentes

caros de soldados.

Sí.

Estuvimos los teléfonos

en el centro de left-right.

Es increíble.

Porque pensamos

que el febrero 24,

si esto funciona,

vamos a ir al febrero 25.

Sí.

Y los caros de soldados

nos dijeron.

La sorpresa general era

no más.

Y la sorpresa general era

no más.

Sí.

Pero pues a lo largo de la semana

de los caros de soldados

que salieron en el centro.

Y la sorpresa general era

no más.

Y a lo largo de la semana

de los caros de soldados

se volvió.

Pero tal vez

no hubiera podido

spinach,

coche,

no hubiera podido

complementar

apprendre

notation

y

mucho.

Y lo hicieron.

Y no hacía nada.

Pero no.

No.

¿Podríamos pasar el evento de nuevo?

Y nos dijimos, sí, pero nos dijeron,

¿puedo hacer el evento de nuevo en tiempo de 2-5-1?

Y nos dijeron, sí, vamos a verlo.

Y en seis meses, nos pusimos al evento de nuevo.

El primer evento fue a 6,000 m2,

y creamos a 10,000 m2,

y nos mantuvimos al mismo modelo.

Nos dijeron a todos,

nos dieron 100% de los caras,

además de los nuevos caras en el mercado.

Con 14 caras,

hicimos más de 300 test drives.

Listo va a pasar,

y nos dijeron a 20,000 m2.

Nos dijeron a 19,400 m2,

que fue el número que la seguridad traía.

Y sí,

fue increíble, increíble.

Y tengo que decir,

es probablemente una de las cosas

que estoy más orgulloso de llevar en mi carrera,

y trabajar con el equipo.

Y lo que a mucha gente no sabe

es que no usamos ninguna de las agencias.

Es todo en la casa.

Hay gente que dice a nosotros en febrero y luego en novembre,

¿cuáles son los eventos que se usan?

Sí.

¿Qué organizaciones profesionales usan?

Hacemos con los mejores supplyas en el país.

Y entre WDisplay,

Empire Group for Lighting,

For Sound,

Automotive Team,

y Automotive Team.

Y trabajamos con todos,

todos saben que es una pequeña equipo en Evo.

Todos ponemos un planeta en lugar.

Todos son muy obligados

y trabajan con nosotros

porque es el tamaño de la compañía

y el tamaño de la equipo que tenemos.

Y luego,

pero desde que empezamos en Drive,

o desde que empezamos en Drive,

y tú sabes,

yourself, Conor,

and Shane had set up Nevo

y, you know,

it was like about EV charging and things.

So it was like only 13 people

in the company in total.

I believe there's like 67.

67 now.

New office.

And we're just have to move into our new office.

So the growth that Drive Inc.

has had over the last two years.

And it's great then

because all the people that work on Trey Bith

and the people working Nevo,

everyone gets involved in the Nevo show.

And it's been incredible.

But I suppose it's and it's

I have to say like

if we're bringing it back

to what I was saying at the start

about being a new market,

it's looking at technology,

looking at the involvement,

seeing something growing.

Like in the last two years,

there's never been as many new vehicles

and models ever launched.

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In the history of the Maori exchange,

it's been incredible

to be a part of that and to work with everyone.

And then it's been incredible for us as a team

to take on, as I was saying there briefly a second ago,

it's like we made that decision last year

to focus on the negativity out in the marketplace.

You were out there, front and right center

on every radio interview, pushing out content,

be a video and then we're working

with written content as well.

And we just spent the 18 months

or if not just a year taking on

all that negative content.

And the fight is endless

because the Irish media would never publish

any of the stats or the numbers when it's good.

But thankfully now the last wave

we did see people getting behind

and it's great to see,

but I do believe that's the tipping point now.

And we're really excited

that we have the Nevo show coming back again now

on the 7th and 8th of November.

It's grown to two days now.

We're going to have a business day

which is going to be,

the brands are going to swap out some cars

and they're going to have vans there

on the Friday, electric vans.

It's going to be tailored towards fleets.

It's not going to be, I don't believe,

so much as a sales day.

It's going to be more of an education day

for any company in the country,

be it a one or two man van

or a one or two man soul trader,

up to huge enterprises.

If you're interested in learning

about switching your electric fleet

or your fleet to electric

or learning about green energy

or learning about sustainability

or anything at all,

it's a free to town event to come in

and meet all the leading suppliers

on the Friday and speak to them.

And then on the Saturday,

we will switch to the public day

and we know from our partners

and the OEMs and the manufacturers and the dealers,

they're all going to come in

with their two, six, one offers.

They're going to have the best offers in the market.

They're going to come out,

they're going to show the consumers new vehicles

and that's pretty much a scene now as a sales day.

We've gone ahead to the November show now.

Let's jump from November last

to the November this year to a two day show.

In the meantime,

we started getting a bit of feedback

that it's very doubling centric.

And we said, okay, let's look at regionals.

Oh, yeah, yeah.

Well, the fairness now,

the Nivo show last November was 36% rural.

Correct.

And the show before that was 80% Dublin.

But the other thing I'd say is that

in the February show to 24

and not to kind of troll those stats out here,

when we did the show six months later,

there was the audience that came

based on the email address who signed up to it.

It was an 81% brand new audience.

We thought it was the same people again.

Derek's fan club.

No, the 20% were Derek's fan club

and then the 80% were the new buyers

and the new people.

So it showed like it was a cosmic shift there straight away

of people who were coming up for the show.

So as you said,

we then saw like the website was still rapidly growing.

You know, new visitors coming to it all the time,

returning traffic coming to it.

Sorry, getting real marketing kind of terms here,

but like, you know,

they're all the important things

as a small business that we need to keep an eye on.

And we have gotten to a really good trend

of like our content and working with our partners

and getting the information out there

and not just around vehicles,

but switching it around

that we now work with energy,

our energy provider partner SSC electricity.

We have Bank of Ireland

who is our key finance partner

and our key partner to Nevo.

We've got Activate who's solar.

So we're working with the full 360 solution.

So it's not just about buying your electric car.

It's about your home energy

and it's about how you recycle it all the true

and get the full balance of electric vehicle,

but also, you know, a greener future,

which is better for everybody.

But what we did notice then was

with working with all our suppliers

that there was still like a bit of a gap.

And what we decided to do was do was a big cry

for us to move the Nevo show around the country.

We looked into premises.

It just wasn't a commercially viable.

Size-wise, it's just.

To do it and it just wouldn't have been right.

And we didn't want to damage the brand

to what the Nevo Electric Vehicle Show is.

It's the national EV show.

And there'll be nothing ever match like against.

The biggest car show.

And as someone said to me in Iran,

like it's right that we have it for free

because, you know, you're not charged

to go to a dealership.

And what we're trying to do is to bring everyone together

and see every vehicle in one place.

And that's the biggest draw for the Nevo show.

As the attendees have told us,

it's a way for young families

to bring the kids in, see all the cars in one place.

And older people.

No, no, no, no.

...no, no, no.

...but it's just benefits everyone.

...yes.

But we decide then, so the brands

and everybody wants us to do a regional

or to basically bring it around the country.

So we created a new brand called

the Nevo Driving Experience.

So we put four events on last year.

We did...

This year.

Or this year, Jesus.

We put four events on this year.

So we did Mead, Caldera, Waterford and Cork.

And we simply went out.

We worked at the brands,

put local dealers right off the book,

and some we did a kind of a Q & A session

y pudimos llegar a los dealers locales a hablar con nosotros y la idea

detrás de eso era promover expertos locales a los shoppers locales

porque no hay punto para todos los ladros que vienen de Dublin o de diferentes partes

porque al final de la día, ellos quieren hablar con los dealers locales

ellos quieren hablar con los dealers locales, los dealers locales,

así que les dejamos estar en el escenario y hablar con los expertos

y pudimos ayudar a esos conversaciones, era una clase.

Con esos atendidos en cada de esos eventos,

hubiéramos casi, hubiéramos notado a alrededor,

creo que a lo largo de la década, entre 1.000 a 1.200 personas notaron a ellos

a lo largo de la década, los atendidos fueron a lo largo de la década,

30% desplazados, se vio entre 750 y 950 personas

que venían a cada 100 de esos eventos.

Pero el último evento que hicimos en Waterford,

¡Testrives!

¡Testrives! Hemos hecho 295 testrives en 6 horas.

295 testrives. No sé a cualquiera que haya hecho eso.

¡Muy cerca de nuestro número de doblos!

¡Sí, increíble!

Y como hicimos, cuando estuvimos en Johnson House,

hicimos, creo que 270 testrives,

tal vez 260, no me cuelten los números aquí,

pero cada evento hicimos más de 260 a 290.

Y lo simple que hubo es que un carro

estaba en display, los clientes pudieron entrar,

si no subieron los testrives,

pudieron venir y hablar con todos los clientes,

pero pudieron entrar en los testrives.

Ahora, las personas pensaron que se iba a entrar

en los carros de la derecha, en el centro de la derecha,

y fueron, a lo largo de la década,

y fueron a la final de la década.

Remember the couple that came to Johnson House,

they drove from Galway,

stayed over in the hotel the night before,

and they were coming to test drive 4 cars,

and their plan was to buy one that day.

¡Unbelievable!

Y lo que yo puedo ver,

la verdad que puedo ver,

el hecho de que puedas ir a cualquier deliciosa del país,

es el hecho de que puedas venir

para la experiencia de Nivo,

o la TV de Nivo,

y pensar que la TV de Nivembre

va a ser la más grande TV,

una de las más grandes TV de Nivo en Europa,

más de 120 vehículos,

el hecho de que puedas ir a una construcción,

10.000 km.

Y eso es 120 vehículos

antes de que tengas 30 carros en los testrives.

Así que, y luego,

esperamos que hay un par de especialistas

en el exterior,

de las más grandes bandas eléctricas,

estamos trabajando con un par de clientes,

pero esperamos que hay un rango de todo,

pero estás muerto,

creo que los consumidores han venido,

y es como,

el negocio siempre va a tener un lugar importante,

creo que es cuando un couple

tiene un boogie,

y es un lugar de conveniencia para ellos.

Un día.

Sí, es un día para venir,

y en general lo que vemos,

porque hacemos mucha research

con las personas que tendrán a nuestros eventos,

así que podemos estar encima de las cosas

y asegurar que lo estamos haciendo,

la mesura es correcta.

En general, con todos los eventos,

50% de las personas que vengan a nuestros eventos

están preparados para comprar ahí,

y el otro 50% de las personas

están en el futuro,

están en el funnel,

pero probablemente van a ser 6 meses.

Así que es por eso que siempre vamos

a pasar los eventos de la experiencia de nevo

alrededor del periodo.

Así que vamos a estar anunciando dos dates,

vamos a estar bajando el corc,

el calder,

en marzo de April el próximo año,

vamos a estar volviendo con los dates

en el venue,

y luego,

en 2, 6, 2,

vamos a hacer la cura,

y luego estamos tratando de encontrar

la localidad del oeste,

y es como,

encontrar el lugar correcto

y el área correcta para hacerlo,

así que podemos manejar los colegios test,

y podemos manejar el fallo que viene,

porque estamos volviendo,

generalmente,

tenemos 15 colegios test,

o sea,

28 colegios test,

y el colegio test,

a lo largo de los eventos,

está saliendo cada mitad de la hora.

Así que es como,

encontrar el lugar correcto

y manejar la logística,

pero hay mucho trabajo que va en el funnel,

yo creo que sirve por su propósito,

es líder,

es creación de acercamiento,

es la educación también,

es la educación.

Lo que estamos buscando es

que las experiencias de colegios

están un poco más arriba del funnel,

porque no están tomando el plunge,

y van a llevar todo el camino

hacia el show de vehículos eléctricos,

en partnership

con Bank of Ireland

y Powered by SSC Eurtricity.

Es una audiencia muy diferente,

en el sentido de que están un poco más arriba del funnel,

lo que he encontrado,

y esa sesión de Q&A

que hacemos en esos shows,

con los dealers en el piso,

es una pregunta broadera,

no es una pregunta linda.

100%,

y debería haber dicho en el top,

como los eventos que trabajamos

con Bank of Ireland

son nuestros principales partenarios

en todos los eventos,

son los principales partenarios

para el Evo Show,

el Evo National Show

y los eventos regionales,

y SSC Eurtricity

vieron a la mesa este año,

y trabajaron muy cerca,

y todos nuestros eventos

son parte de SSC también.

Y es importante,

como se ve,

estamos hablando un poco diferente,

pero es importante,

supongo que realmente

apreciamos

cuántos partenarios trabajan

y cuántos se encuentran

en los eventos también.

Pero es como

bringing it right back

to what we spoke about

about the industry as well.

It's about working with

the right people

and the right partners

and the right suppliers.

And for a team of 10,

like officially I think,

it's like,

it's incredible

what we do together as a team.

And I have to say,

it's something

I'm very proud of,

of what we've done

and I'm very very excited

for the future of Evo

and the future

of what EVs have been

in the market,

but also growing it

into other areas

that aren't the traditional

car platform space.

That's not what we're about.

We're basically changing the mold

and we're going to keep it

interesting and we're going to

make it whatever

works best for our partners

and what works best for us.

And I think that's what's

unique about us.

We're not trying to push

people into an old model.

Yeah, education is a big pillar

about what we're doing.

So between websites,

which was the start of it all,

the YouTube channel,

which is just thankfully

after going 50,000 subscribers,

750 videos, holidays

as Simon likes to call them.

What was the start

that you said to you today?

It's like the first...

Is it the last 12 months?

There's 156,000 hours of viewing

on YouTube.

Yeah, 3 million views.

Yeah.

That's incredible, Derek.

The fact that it's

EV-specific niche again.

Yeah.

And other people

and other,

I suppose, channels,

they have the option

to review every car.

Yes.

And also,

I must call out,

Derek only reviews

full electric.

So...

To an argument

in the office once a month.

No, no.

It's like, you know,

it is your thing.

So everything you're doing

is solely 100% electric,

which is brilliant.

Now, as a business,

and I suppose as a platform,

we are going to start

to do more reviews

about the plug-in hybrids,

but we'll do them

in written form

and we'll do them

in a different format

and we'll stay true to

who we are.

But we do have some

up there now

and we're concio,

I suppose,

the one thing that

our users like the most

or our audience likes the most

is always the top five.

And it's something

that we work with,

but it's not just top five,

it could be, you know,

chargers, it could be eintin.

So we try to give out

the information that we want,

but we very much

our team are on top

of what the trends are,

watching it live,

reacting to it

and being proactive to,

I suppose,

what the Irish market wants

and whatever trends

and whatever we see,

negative information out there.

We try to combat it

with the positive

and I think,

you know, it's working.

I think it's working

and it's,

yeah, it's good.

You're going to have

between websites,

YouTube channel,

now podcast.

Thank you for coming

onto the podcast.

And we've had access

to some really high level

executives within car manufacturers,

which is great.

Yeah, it is.

To show that the, you know...

I think it is.

And I think it's the way

you have those relationships now

at a European level

where we're speaking to those.

I suppose it's,

and it's great

and we're going to see a lot

that come onto the show

in November as well

where Derek's going to be

hosting a new area

at the events called

the ESB E-Cars Live

Demonstration Area.

So there's going to be

six cars,

a car every hour,

both days.

So there's going to be

six each day.

And we're going to have

the latest electric

commercial vehicles,

the latest passenger vehicles,

city cars.

Well, they'll come in

and it'll be pretty much

like a live review.

And I think the plan

is then to have

some product specialists

actually doing a Q&A

on the area as well.

And that's incredible

to have that as well.

So it's great to see

from what you're doing

with the trips,

how we bring it

onto digital

and how we bring it

into events

and how we work

on a 360 solution.

You'll have a couple

of our competitors

as a strong word.

You'll have a couple

of people in the industry

when you said that

we're looking at other

areas and markets

and not markets,

sorry, other areas

to expand the business.

Their ears will be twitching

but we won't be able

to give away any secrets

on this podcast.

Yeah.

And we have some

exciting announcements

that we'll be

sharing very soon

as well

that we're eager

to get out to the market

with our partners

and there's a lot

of exciting things

to come out.

I think

we'll do more

and kind of give people

so we do have some

interesting new features

that will be launching

at the show.

We won't give away now.

We do have some teaser videos

that are going to be going live.

So keep an eye

on the social media channels.

If you're not following

as Derek always says,

get onto the social media

channel on Instagram

or whichever channel

it might be.

But do keep an eye

because we're going to

start a trip

for you

and we're going

to start a trip

and we're going

to start

a trip

sending out

the teaser content

to, I see,

we're going to have a lot

of new things coming

to the November show.

So try not to give

anything away here.

We're not going to stop talking.

Yeah, yeah, yeah.

Exactly, we're into politics.

Thank you Simon

for your time.

We've been threatening

this for a while.

He's had to

suffered listening

to my all my podcast.

People dip in and out

but there seems to be

a steady chord

of people listening every week

which is great.

There's obviously

an interest to whether

it's the YouTube channel,

whether it's the website.

We're definitely seeing

the sales of EVs

as well.

Every month

the increase

and the national breakdown

was there.

So those people

that said to me

back in the day

setting up the YouTube channel

that this is very niche

and you

when you joined

Eva Gawney

are you sure about this now Simon?

We know what's coming

thankfully

and we're sticking

our colors to the mast.

Yeah, but I think

it was like we are

and I think we're

staying still.

We're doing a lot

of work on the website

over the next while now

and a lot of enhancements

coming in.

We just did a lot

of work on it

and it's

even smoother

but it is

it's a niche business

but it's where the future

is going to be

and we're going to

stay true to ourselves

we're going to work

on EVO

where Ireland's only

dedicated EV platform

as we say

all the time

and that's

true as facts

as it can be

and it's something

that we are

going to say

because come 2030

the market is

going to be EVs

and we are

going to work

with our partners

targets

but their own business

targets as well

there's a lot of challenges ahead

but as we already do

we're just going to keep

working with our partners

and yeah

we'll enjoy the ride

along the way.

Very good Simon

thank you for your time

Derek thank you very much

congratulations on recently

getting engaged

and thank you

I actually could not be happier

very good

thank you very much

and thank you very much

for listening to this week's podcast

if you haven't already subscribed

please do so

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jump into the comments

and let us know

I look forward to

chatting to you

next week

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Simon Andreucetti Interview - Managing Director with Nevo

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