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Simon Andreucetti Interview - Managing Director with Nevo
Simon Andreucetti Interview - Managing Director with Nevo
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About this episode
Simon Andreucetti, managing director of Nevo, shares his extensive journey in the automotive and digital marketing industries, from early days in motor trade publishing to leading Ireland's dedicated EV platform. He discusses the evolution of car advertising, the rise of electric vehicles, and Nevo's growth, including their successful EV shows and regional events that educate and engage consumers. Simon highlights the importance of partnerships, digital innovation, and the shift in consumer mindset towards electric and leased vehicles. The conversation also touches on future plans and the expanding role of Nevo in Ireland's EV market.
Topics:
electric vehicles
digital marketing
car advertising evolution
nevo ev platform
ev shows and events
consumer education
leasing vs ownership
industry partnerships
irish motor trade
future of ev market
Welcome back to the Nevo EV News Podcast. If it's Tuesday it must be Nevo EV News Day. My name is Derek Reilly and on this podcast we chat all about EV. Nevo is Ireland's only dedicated EV platform and we'll be covering where we were this week, what we've been driving and what we've been doing between podcasts. If you haven't already subscribed or followed us wherever you are listening please do so and if you enjoyed the episode, please leave a rating and comment, it really helps us out and it doesn't cost you anything. Let's get stuck in.
This week we have a interview with Simon Andreucetti, Managing Director with Nevo. We chat about where he started and what's in store for Nevo in the future including the upcoming Nevo Electric Vehicle Show this November in partnership with Bank of Ireland and powered by SSE Airtricity. Register for your free ticket below.
https://www.nevo.ie/electric-vehicle-show
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Welcome back to the Nevo EV news podcast.
If it's Tuesday, it must be Nevo EV news day.
My name is Derek Reilly.
On this podcast we chat about all things electric vehicles.
Nevo is Ireland's only dedicated electric vehicle platform,
and we're recovering where we were this week,
what we've been driving, what we've been doing between the podcasts.
If you haven't already subscribed or followed us wherever you're listening to this,
please do so.
And if you enjoyed the episode, please leave a rating and comment.
Really helps out.
It doesn't cost us cost you anything.
Let's get stuck in.
This week we are joined by the man behind Nevo
in a managing director capacity, Simon.
A lot of people see me front of camera
and I suppose I started off with Nevo,
but Simon is the commercial engine,
the man that makes sure that everything is on the road.
Me off my jollies and on my holidays with these car launch.
I'm glad you said it first.
We'll talk about your trip to Woodford.
It would be a couple of years ago, a year and a half ago.
But anyway, Simon, give me your full name and title, please.
So my name is, as you said, Simon Andrew Chetty,
and I am the managing director of Nevo.
Simon, you have been in the motoring industry.
A number of people listening to the podcast
will have known you before Nevo.
You started off as a young whipper snapper.
I did, Derek.
So I suppose I'm in the motor trade
on a publisher side.
So what I suppose what that means
is I'm working on the media side
and working in the motor industry
for nearly close on 18 years now at the stage.
So yeah, we won't get the age way too,
I started very young and not very.
Come out of the inter-search.
Yes, I came out, I started very young.
It's not that I'm very old.
And so I didn't do the traditional route
in the school years.
I didn't complete school.
I didn't go to college.
And I was actually working
for a motorsport company at the time.
And I remember I was working in a motorsport company
for three, four years.
And there was a company that started getting in touch
with me about selling advertising.
And long story short.
Roughly what year was this?
That was 2002.
Okay.
Yeah.
So I started working in the motor trade properly.
In 2002, setting advertising
on a magazine called the Car Buyer's Guide.
CBG.
CBG.
Now, CBG didn't exist at the time.
So I was there before CBG existed.
So we were working on the magazine, Car Buyer's Guide.
And I still remember to this day
that when you would sell,
so you'd sell a half-page ad or a quarter-page ad
or a full-page or a double-page spread,
wherever it might be.
When someone in a dealership would book that in,
we would have to arrange to send a photographer
down to the dealership.
So there was photographers around the country.
And then that photographer would then have to drive
up to the offices,
which was actually just positioned in the building
right beside where Spirit Motor Group is now,
a Jaguar Land Rover.
And he would have to come in.
And every week, the chips would come in
with all the photographs.
They would have to be all uploaded or a mass of files.
And it would be nearly,
I'm going to be kind and say it was only two weeks
before those cars then appeared in the bi-weekly magazine
that used to go out cars.
Was there any online at the time?
So online came around 2003 to 2004.
It was there, the essence of it was there.
And this was around the same time
that Carzon launched in Ireland.
Dundeeil, I think would have been set up around that time
in a very, very basic capacity.
They were just coming on.
Carzon was live at that stage.
Carzon had been live for a couple of years,
but obviously things were slower.
They were still obviously looking at uploading photographs.
They had all those challenges.
You weren't uploading the photographs yourself at that stage.
That had not come, that was a couple of years away.
But yeah, that's where it all started from.
You made some good friends back in those days.
I know Justin, who works for us on a regular basis.
But it's not just Justin.
So I know maybe there's a couple of people out there
that will listen to your podcast.
So very interestingly,
interestingly is that Carl,
there's a couple of people that we all still work
in the industry and we all still talk
and we all still obviously work together
in some sort of a capacity.
So you've got Carl and Kiri's,
who was Carzon for a long time.
He was there.
You've got Brendan, who's over in Dundeeil.
You've got Jair Torre,
who's the CEO of Motion.
And we actually all worked on the same team,
Justin was there,
who's a well-known motorist, Justin Blaney.
So there was a stage in the early 2000s
where we all worked on the same team together.
And it's funny.
It's a little mafia step open.
Yeah, yeah, we're all looking at it that way.
There was a couple of last ones on Dundeeil
that were there as well.
And so we were basically all working away
in a team and I have to say
we had some great times out in Sandyford
working together.
Very good.
Yeah, from there, where did I go to?
So I was very lucky.
So what happened at that time was
there was a transition to online.
And an opportunity came up to work
on what was CBG.EE.
And...
Any relation to the magazine?
No, so it was, it was an online version.
So online started kicking off
and it was basically,
it was the first time
where people started doing advertising online
and I suppose what you call digital marketing now.
And it was definitely a case
of where I just had a real appetite for it.
I really liked it.
I looked, talking about the new technology.
I really liked how it was going.
And it could just quickly see
that this was going to be far superior
than what we were doing in the buy and sell magazines
or the car buyer guides magazines
or whatever's around.
And like, you know, the heralds.
Jesus, everyone used to get the herald
that we used to buy it twice a day
to see the new listings coming out
when you think of it.
It's absolutely crazy.
So there was a morning edition
and an evening edition.
And there were different listings potentially.
Yeah, it was different.
Yeah, that's how it used to roll.
Sorry, the subsequent is happening
between this podcast.
Sorry, it's up again.
Sorry for it.
So yeah, so we did.
So basically I saw the potential online.
I jumped on the roll
and I started selling basic subscriptions
and advertising to where you'd get it into the website
and then you'd get it on the magazine as well.
And it was really interesting.
And I have to say
like I really enjoyed my time in CBG.
It was a great time.
Page seven media.
It also had in Dublin menu pages,
modified motors, bike buyers guide,
modified motors and bike buyers guide.
They're both Justin Delaney's at the time.
So it was a really proper publishing house
and I absolutely fell in love with selling,
with working with advertising,
working marketing managers
and went from there.
So from then,
an opportunity came up
to work with Jim Miley of MyHome.E.
And that was interesting.
So at that stage,
I really knew that I wanted to work online.
So I moved across to MyHome.E.
Moved out to work in an office in Fisbrough
and basically worked directly with Jim Miley at the time.
And it was around the time
that they were kind of really kind of taken off.
And I got into doing online sales as well,
working with customers in a different capacity.
It was a step away from the motor trade
but very much 100%
and now the difference was,
Jim Miley was ahead of his time.
He was a really slick entrepreneur
and I have to say,
I learned an awful lot from working with him.
What year roughly Simon are we talking here?
World Five or Six?
No, we're up to 07 now at this stage.
Just before the crash?
Just before the crash.
Yeah, so going to MyHome.E,
just before there was a big recession of 2008,
came Cushing Down,
wasn't a great move
but I did learn a lot
and basically I had to step away then for a while
and I ended up working for AirCom
for a couple of years with our friends.
But an opportunity then came up.
So the person who I worked with in MyHome.E,
Michael, or Mija Scully,
he basically reached out to me then
and he said he was working on this new website.
He would love me to come across
and I was like, what is it?
And he was like,
what's like a done deal?
And I was like, Jesus,
I was like, that's like,
what's wrong?
He's like, just come in.
He's like, it's a new website,
it's taking off now,
it's in its infancy at the moment,
massive potential.
So I was the 18th person to start with Dundeele
and Fred and Geraldine Clarkson
who lived, were a couple from Wexford
who originally set up Dundeele
and the main office was in Wexford.
There was only three of us based up in Dublin
and from there I had probably the best
eight years of my career at that time
working away, working to the ranks,
working with Fred who originally set up Dundeele.
They were bought by a Scandinavian company.
So before you go on there,
you just talk about Dundeele
and start a classified online.
And did you specify in motor
or was it just online sales
because of your motor industry
or I know there's Dundeele motors
and Dundeele cars now,
but back then it was just all Dundeele.
So to be honest with you,
when I started with Dundeele,
it was very much I went in with a media class.
So I was working with advertisers
who wanted to reach a large scale audience.
The unique thing about Dundeele back then
was I had an audience
across all different type of markets.
It wasn't just motor, it was farming,
it was home, it was...
So if you wanted a broad spectrum...
If you wanted a broad spectrum,
it was an advertiser's dream
to get in front of that
and everyone's in a buying frame of mind.
And it was really uniquely positioned.
Dundeele then quickly shamed,
shifted its focus towards motor.
And when that came along then,
I was looking up to be
at the start of that journey
working with from really close.
That's actually when distilled media
had bought Dundeele
and I got to work with Brian and Amon Fallon.
Still to this day, I credit them like, you know...
Daftoddy.
Yeah, Daftoddy, the journal,
worked with Brian, it was an incredible experience.
Got to learn so much.
And just really about how to grow a business,
you know, how to grow a digital platform,
how to reach the right audience,
how to shape it, how to build it.
Yeah, it was really, really strong part of my career.
And at that stage then
I actually decided to go back to college
and do a degree.
So I was 27, 28 then at that stage
and I went to college.
And yeah, so I think it was just like during the recessions,
I remember I was working,
I think I was working two jobs at one stage.
Anyway, but yeah, I went to college,
did that, came out with a digital marketing degree
and stayed in Dundeele.
And during that time then,
I would have worked with the team then
at the very early stages
of helping to onboard ideas.
What I always remember back then was,
you'd be going into dealerships.
And at that stage,
they were just learning about digital marketing
because they've been so used to local press
and everything else.
So you're kind of going in
and you couldn't just, you know,
work with them to take on a product
or to our how to advertise their cars.
You'd have to explain the full 360 solution.
So you'd have to explain Google
and it's tracking how it's gonna work,
where the leads are gonna come from,
what impressions mean,
what reach, audience, engagements,
all the acronyms that go with it.
And it was like, I truly enjoyed that.
It was an education piece, more so.
We take it for granted on dealers
and people just assume this all happens
whereas before it was advertising
the newspaper with a phone number
and people ordering in.
Yeah, exactly.
And it was very trackable.
And it was a period where you got to work
with the dealers of all sizes
to kind of bring it on.
And it was the new era of how you advertise.
I know, yeah.
And so, again,
just really enjoyed that kind of role
onboarding the dealers.
And I suppose,
look, everyone knows Dumb Deal now.
They know its position.
It's very successful in the used car market.
And yeah, it was great to be a product.
Bought by a Scandinavian company.
It was, yeah.
Bought by a Scandinavian company
and that company has changed since,
changed names.
And I know they've gone through other changes since then.
But it was great exposure.
And with that buyout,
I got exposure to work with,
I suppose, other companies across 30 countries
doing international training.
So yeah.
You were speaking at conferences in the Nordics
and stuff like that.
Speaking at conferences and stuff, bits and pieces.
Like I've a lot of credit to Dumb Deal.
And it was a period of my work
and professional life that I truly enjoyed.
But then it came to,
so working with all the car brands,
working everyone,
I decided then to take a break
and I was gonna go away travelling.
And I remember I decided to leave Dumb Deal.
I think it was, I always remember it.
It was the 14th of February.
Van Thais Day, can't forget it, 2020.
And I was due to fly out to Canada
for an extended break
and travelling around America and everything else.
And then this thing happened called COVID.
So that was shot.
And I didn't get to do that.
And I basically handed my notice into my job
and I was like, Jesus.
And I was very lucky, my phone rang.
And I got a phone call from James McCarty
of the Nissan Group.
And he approached me to work with him
on a new project,
which is now called Nifty.
Nifty, Nifty Business.
So I would have worked with it.
It was a close,
it was a very tight team at the start.
It was myself and a person called Sean McCoy.
And we worked very close by side
on the Nifty Project.
And then after that then Six Leasing
was brand shift into Nifty Business.
So it was there for three years during COVID.
Challenging times because of the working remotely
and just everything kind of being disturbed by COVID.
And a tough market came in Ireland
because personal leasing isn't the norm.
Whereas in the UK, it's a lot of the market is that way.
Whereas we haven't taken it on in Ireland.
100% there.
Like in the UK market,
everyone would either,
they don't just look to purchase their car,
they actually look to lease it.
I suppose one of the,
when I did the research at the time
and working through Nifty,
one thing I did notice was,
Ireland, we are very much fixated on owning and ownership.
So we look to own our house
and it's like,
you're meant to own your house and get your car
and then the two big purchases that you're meant to have.
I wouldn't totally agree with that anymore.
I think it's like,
especially when it comes to houses,
we've got ourselves in this
that we look the way the market is now.
Long term leasing would have been a good solution
and you see that in other markets.
And in the same way,
that applies for cars as well.
And I suppose in the UK market,
you've got like a person,
you've got PCP,
a form of PCP,
but you also have leasing as well,
contract hire,
where basically you're taking the car,
you have a couple years
and you see it in the UK,
it's been very successful
and it's very successful in the state.
But over here now,
it's not a consumer trend.
But Nifty Business, I believe,
is doing quite well.
And yeah,
it was a very interesting project.
And it was my first time working where
I wasn't working on the media side.
And I was actually working on the other side
and working within the manufacturer.
And with that as well,
I learned an awful lot
about the inner workings,
how manufacturers operate
and seeing it from that point of view.
And it was a it was a really good three years.
Building your product,
you worked very closely.
What was the name of the guy
that we were working with?
It was Sean McCoy.
I was working.
He was a class accountant.
You'll never see anyone
to do the numbers like he would do.
Well, Seamus went out in argument
with that now.
Yeah, yeah, Seamus now.
Seamus doesn't know his numbers as well.
But yeah, so it's between Seamus
and James
and a couple of our key characters
that were in Seater House
and Trevor Towner
and a couple of others.
Like, it was just a really cool project
to work on for a couple of years.
And yeah, so it was really good.
I'm finding,
I'm only wet week in this industry
five, six years.
And I'm finding that the people
that who know everybody else,
the motor pool,
I'm starting to get to know
who everybody is.
And it's a couple of
Jesus, it is a 200 people.
There's a 300 people, probably not.
It's a small
and people move between
and people know everybody
and they've come up to the ranks
with everybody.
I find that a lot.
100%.
Like, sorry, I should even said
Patty, who's after moving
the Dumb Deal.
Patty would have been involved
at the same time.
Back in CBG as well, like so.
But like, it's the same.
So I think it's like
if you enjoy working
in the motor trade,
you know, people move around
manufacturers.
I know people that would have
dealt in the car dealers
and now they're in
senior roles in the manufacturers
on marketing roles.
And I could list off
a host of names and you do.
You start developing
these really strong friendships
as well.
I think the Irish Motor's
trade is unique
because it is like
we're all trying to grow.
We're all be at your
whatever your agenda is.
Everyone's working towards
the same goal.
Everyone wants to see
the dealers being successful.
Everybody wants to see
it supports so many jobs.
But then when you're working
at the top level
and I suppose
it's really,
it's really important
that you don't dirty a bib.
And it's like, you know,
I mean, you don't have his
people off.
Sorry, watch it.
Sorry, I'm cursing.
What I mean, it's like
you work with people
because you are going to cross
paths with everyone again.
And I have to say,
I truly enjoy working
in a motor trade.
And there's some class
characters in it.
And you see them on and off.
And it's great when you get
to see them at the social events
like the sign my awards
under bits and pieces.
So I wouldn't get to do
as many holidays and trips
as you do, Derek, now.
But but I get to see them
in other times.
Holidays, yeah.
We come back to the holiday trips.
The forge conversation,
the forge trip that we had.
That was an eyeopener for you.
But your point of not dirty
in your bib.
It's great to see
that you've worked in the industry
for so long and dealt
with so many people.
And the fact that they said
of respect for you and still do
business with you.
They know what type of person
that the deals that you do
and the commercial side of things
that you wear.
If you had burnt that bridge.
Yeah, 5, 10, 15 years ago.
Yeah, exactly.
And I would like to think
that it's a case of yeah.
I think everyone's like
has a shared goal.
Everybody wants to work together.
But I think that's
the Irish nature as well.
Look, we're not a big market
here in Ireland, but it is big.
It's important that we all
deliver on our numbers
and everybody wants to get on.
And nobody wants a stressful job.
So I think when everyone's
working together,
it's a really good industry
to be working in.
Then this electric vehicle
website came along.
And I remember you were working
and we were pitching to you
back in the day with Nifty.
And we were looking to become
a leasing partner ourselves.
And that was it.
And then the tables turned.
They did.
Yeah.
So I remember the first time
I met you there
is when you came in
with Connor and Shane
and you came in
to see their house
and you were coming in,
as you said,
to see could you be the leasing
partner for Nevo?
And I remember you coming in
and talking about Nevo
and it really struck a chord.
And I was like, wow,
this is just there's
something in this
and also trade bit as well.
And we like trade bit stories
is another fantastic story as well
by by Connor and Shane
and the team behind us.
But Nevo came in.
Now Nevo came in at 2022ish,
2122ish,
but you had seen
the electric vehicle stuff
kind of on the horizon
a couple of years before that.
I had, yeah.
So I did.
And I was like, I remember being in Dundale
and I'm thinking like,
this is where cars are going now.
It's like electric cars
are 100% going to be the future.
And I think what I relate that to
is that when I was back in CBG
and I saw things switch
towards digital,
it really interests me.
And it was just the same thing
that when I was in Dundale
towards the end of it
and you could see electric cars
coming through.
And I was like,
this is very cool.
This is going to be the next shift.
This is going to be the next shift.
And this is going to be the new technology.
But I absolutely am fascinated by technology.
I like following the wave.
I like following the trends.
I like seeing where, you know,
keeping up with the latest trends
and the advances in it.
And I think just
when electric cars are coming through,
I just felt like this is going to be something.
And I suppose then
when the opportunity came around,
you know,
I was working away and Nifty,
I felt my time was done there.
And I just like, you know,
I was like, look, I think this is
I'm going to move on this
move on to the next chapter.
And I spoke to Metwick Connor.
We had a good chat.
But at the time,
I actually went in to drive
as a kind of a working across everything
as a kind of a business development director
and really enjoyed that.
But then the question was asked me,
but the minute I went in there,
it was very clear that the focus
was on the EVO and working with you.
And I suppose like,
as you being a journalist,
at the time you were across everything
and that just didn't make sense.
And then with my media background,
I was like, right,
the best thing for here is that
you are just 100% focus on journalists
and let me do the commercial piece.
And it's like, it works,
Britain, you know,
you're able to do your piece of work,
you're able to go out and do the shoots,
you're able to like,
you're out shooting content all the time.
And I will say,
I do cause we're currently on a shoot
at the moment sitting in Galway
and we spent the whole day shooting
and there's a lot working it.
There's a lot of work.
Sorry, not a holiday.
Not a holiday and we're sitting in Galway
and we've another full day shooting
for us tomorrow,
working with Bank of Ireland
and other partners
that we're working with at the moment.
And it is, there's a lot of work on that
and you can't be doing that
and being a journalist
and then like working on the commercial capacity.
So I went in,
stuck my hand up,
I'll do the commercial side of it.
And this was for a lot of people
who know Nivo
and the multifaceted elements,
elements of the business now,
but back then it was a website only.
Yes, it was.
It was a website only.
Disfruta más formas de ahorrar en Fred Meyer
como precios bajos en todo pasillo.
Ahorra aún más con los cupones digitales
en la app de Fred Meyer
y gana puntos en combustible
para ahorrar hasta un dólar por galón.
Es fácil ahorrar.
Fred Meyer, fresh para todos.
Los ahorros pueden variar por estado.
Aplican resecciones de combustible.
Ve los detalles en el sitio.
Ahorra aún más en tus favoritos.
Combina cinco o más artículos participantes
y llévatelos hoy por 99 centavos
cada uno en nuestra venta de los 99 centavos.
Con más potencial.
Y la única cosa sobre Nivo es,
ya sabes,
que tenía una base muy pequeña de usuarios,
como se llama,
que tenía bastantes números decenas,
que llegan a lo cierto.
Pero ahora es como
x10 de lo que los usuarios
que llegan a lo cierto al sitio.
Pero la cosa interesante sobre Nivo es que
tenemos una audiencia dedicada
de personas
que están buscando comprar un vehículo ahora.
Un vehículo eléctrico.
Un vehículo eléctrico ahora.
Es muy bonito.
Y es como si veas los trens
de los mercados, los mercados globales,
con websites en el internet
y general, social media,
que están tan visibles.
No hay más donde sea
como tener un website
que tiene un millón de usuarios
o cualquier tipo de stats.
Es sobre tener el consumidor
que está en el mercado
y que esté listo para comprar.
Y eso es el producto.
Y eso es lo que estás buscando.
Es sobre tener verticales.
No es sobre tener generales websites.
Si quieres tener un website dedicado
donde puedes pinpointar
cuáles son tus consumidores
o tus usuarios
y están listos para comprar.
Así que estoy buscando los stats
antes de que estemos listos.
Y estoy buscando, como de hoy,
la valor de la salida de la salida
de hoy es de €51,000.
Por lo tanto, de todas las salidas
que han sido generadas
durante los últimos 60 o 90 días,
la valor de la salida de los carros
que están adecuando a nuestros carros
es de €51,000.
Y eso es bueno.
Y lo que hace que es diferente
a lo que estamos trabajando
y lo que hemos hecho
en comparación a nuestros websites
es que somos el único nuevo
platform de la país.
Y eso es algo que estoy muy precioso
sobre y muy concentrado en nosotros.
Porque lo que estamos haciendo
y lo que estamos haciendo
también es que hemos hecho
esa decisión el año pasado
de que, en vez de doblar
y mirar a los líderes
y enviar a los líderes,
nosotros hemos justificado
por eso.
Eso está sucediendo organicamente
en nuestros websites.
No estamos encargando de los líderes.
No estamos encargando de eso.
Así que no...
Perdón, la valor es...
€51,000.
€51,000.
Perdón.
Perdón.
Y no estamos encargando de eso.
No estamos encargando de eso.
Y no sé a todos los que creo
que eso es malo.
Pero nosotros,
los líderes de nuestro website
son un producto de biotec.
Porque lo que estamos haciendo
es trabajar con la industria
y estamos trabajando con las manufacturas.
Y estamos enfocando
en la pieza de educación
de lo que los consumidores quieren.
Y de esas estrategias
y de las reuniones estratégicas
que tuvimos
y desarrollando
en donde queremos a Nivo
es la idea de que el show de Nivo
fue nacido.
Y eso es como
¿puedemos hacer esto?
La exacta cuota
de uno de nuestros...
de alguien
que más seniores que nosotros
no era una compañía de eventos.
Y nos dijeron
¡Pero, nos dejamos...
Sí.
¡Los dejamos probar esto!
Hemos estado en una compañía de Europa.
Sí, hemos estado en una compañía de Europa.
¿Sabes qué?
Y personas como Car Show
están muertos.
Sí.
Car Show están muertos.
Pero también identificamos
que no hay Car Show
en Arnaz en 2010.
Y también identificamos
que hay un apetite
para esto.
Nos dijeron
porque de una relación con brands,
yo tenía que llegar
con brands y decir
¿puedes ser interesados en esto?
Y lo más...
lo que hemos quickly learned
fue que
brands estaban afueros
de que si construimos algo
entonces se podría llegar
muy grande y personas
con exceso de ellos
y personas
que se desplazaron
con otras brands.
Y eso fue la última cosa
que queríamos hacer.
Así que hicimos nuestro homework.
Hemos trabajado.
Hemos trabajado con todos
los supplyores
y hemos traído un paquete
para que
todos los brands
puedan trabajar
y estar en eso.
No vamos a hacer
mucho de los detalles
sobre eso, pero
nos hicimos
atractivos
a los brands
que también hicieron
atractivos
para los consumidores
y los atendidos
para venir al evento.
Y me acuerdo
cuando pusimos nuestro primer show
en la OrdeS en febrero...
A veces al final de la semana.
Sí, a veces al final de la semana.
A veces al final de la semana.
Puedes poner el spark
en tu rostro.
¿No fue eso
el tagline
que no se usó?
No, ese fue el tagline
que nunca se usó.
Y eso es por eso
que no estás en el marketing.
Pero
decidimos
hacer ese primer evento.
No me olvidé.
No me olvidé
dos días antes de ese evento.
Es un gran paso para nosotros.
No sabíamos si
que se hubiera hecho.
¿Te me acuerdo?
Es, es,
libre de atender.
Es libre de atender.
Siempre será libre de atender.
El caro es el tarjeto
en nuestros shows.
No es sobre el tamaño del tarjeto.
Todos los tarjetos
son bastante
similares.
Draw 4 meters tall
y son todos
3 meters tall.
O más altos.
O más altos.
Pero básicamente
todo es
lo que es el tamaño.
El número de caros
que quieren tener
ahí en el día.
Y es un model muy simple.
Pero lo más importante
es que tuvimos los más grandes.
El primer show en febrero 24
tuvimos alrededor de 65%
de los caros y el país.
Y, como se ve,
algunos caros son nerviosos
y quieren irme y verlo.
Pero lo interesante
fue el momento que el show
fue terminado,
el show de soldados,
yo debería decir.
No, yo sé que es libre,
pero tuvimos que poner un capo
en los tickets
y el capo fue 20,000.
Y, como se ve,
con un evento libre
tendrán que ver
un drop-off
de alrededor de 30%.
Y, como se ve,
es lo que se ve.
Se ve un drop-off
de 30%
de las personas
que actualmente vieron el día.
Pero después de los eventos...
Yo me lembro de la semana.
Después de la semana
y después de los eventos,
nosotros fuimos contactados
con 15 caros de soldados.
Hacemos un hogar
en la casa
en los caros de soldados.
Sí.
Y, a lo largo de la semana,
es el momento en el que
los caros de soldados
salieron.
Creo que fue dos horas
en el lugar.
Llegamos a todos los diferentes
caros de soldados
y a todos los diferentes
caros de soldados.
Sí.
Estuvimos los teléfonos
en el centro de left-right.
Es increíble.
Porque pensamos
que el febrero 24,
si esto funciona,
vamos a ir al febrero 25.
Sí.
Y los caros de soldados
nos dijeron.
La sorpresa general era
no más.
Y la sorpresa general era
no más.
Sí.
Pero pues a lo largo de la semana
de los caros de soldados
que salieron en el centro.
Y la sorpresa general era
no más.
Y a lo largo de la semana
de los caros de soldados
se volvió.
Pero tal vez
no hubiera podido
spinach,
coche,
no hubiera podido
complementar
apprendre
notation
y
mucho.
Y lo hicieron.
Y no hacía nada.
Pero no.
No.
No.
¿Podríamos pasar el evento de nuevo?
Y nos dijimos, sí, pero nos dijeron,
¿puedo hacer el evento de nuevo en tiempo de 2-5-1?
Y nos dijeron, sí, vamos a verlo.
Y en seis meses, nos pusimos al evento de nuevo.
El primer evento fue a 6,000 m2,
y creamos a 10,000 m2,
y nos mantuvimos al mismo modelo.
Nos dijeron a todos,
nos dieron 100% de los caras,
además de los nuevos caras en el mercado.
Con 14 caras,
hicimos más de 300 test drives.
Listo va a pasar,
y nos dijeron a 20,000 m2.
Nos dijeron a 19,400 m2,
que fue el número que la seguridad traía.
Y sí,
fue increíble, increíble.
Y tengo que decir,
es probablemente una de las cosas
que estoy más orgulloso de llevar en mi carrera,
y trabajar con el equipo.
Y lo que a mucha gente no sabe
es que no usamos ninguna de las agencias.
Es todo en la casa.
Hay gente que dice a nosotros en febrero y luego en novembre,
¿cuáles son los eventos que se usan?
Sí.
¿Qué organizaciones profesionales usan?
Hacemos con los mejores supplyas en el país.
Y entre WDisplay,
Empire Group for Lighting,
For Sound,
Automotive Team,
y Automotive Team.
Y trabajamos con todos,
todos saben que es una pequeña equipo en Evo.
Todos ponemos un planeta en lugar.
Todos son muy obligados
y trabajan con nosotros
porque es el tamaño de la compañía
y el tamaño de la equipo que tenemos.
Y luego,
pero desde que empezamos en Drive,
o desde que empezamos en Drive,
y tú sabes,
yourself, Conor,
and Shane had set up Nevo
y, you know,
it was like about EV charging and things.
So it was like only 13 people
in the company in total.
I believe there's like 67.
67 now.
New office.
And we're just have to move into our new office.
So the growth that Drive Inc.
has had over the last two years.
And it's great then
because all the people that work on Trey Bith
and the people working Nevo,
everyone gets involved in the Nevo show.
And it's been incredible.
But I suppose it's and it's
I have to say like
if we're bringing it back
to what I was saying at the start
about being a new market,
it's looking at technology,
looking at the involvement,
seeing something growing.
Like in the last two years,
there's never been as many new vehicles
and models ever launched.
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In the history of the Maori exchange,
it's been incredible
to be a part of that and to work with everyone.
And then it's been incredible for us as a team
to take on, as I was saying there briefly a second ago,
it's like we made that decision last year
to focus on the negativity out in the marketplace.
You were out there, front and right center
on every radio interview, pushing out content,
be a video and then we're working
with written content as well.
And we just spent the 18 months
or if not just a year taking on
all that negative content.
And the fight is endless
because the Irish media would never publish
any of the stats or the numbers when it's good.
But thankfully now the last wave
we did see people getting behind
and it's great to see,
but I do believe that's the tipping point now.
And we're really excited
that we have the Nevo show coming back again now
on the 7th and 8th of November.
It's grown to two days now.
We're going to have a business day
which is going to be,
the brands are going to swap out some cars
and they're going to have vans there
on the Friday, electric vans.
It's going to be tailored towards fleets.
It's not going to be, I don't believe,
so much as a sales day.
It's going to be more of an education day
for any company in the country,
be it a one or two man van
or a one or two man soul trader,
up to huge enterprises.
If you're interested in learning
about switching your electric fleet
or your fleet to electric
or learning about green energy
or learning about sustainability
or anything at all,
it's a free to town event to come in
and meet all the leading suppliers
on the Friday and speak to them.
And then on the Saturday,
we will switch to the public day
and we know from our partners
and the OEMs and the manufacturers and the dealers,
they're all going to come in
with their two, six, one offers.
They're going to have the best offers in the market.
They're going to come out,
they're going to show the consumers new vehicles
and that's pretty much a scene now as a sales day.
We've gone ahead to the November show now.
Let's jump from November last
to the November this year to a two day show.
In the meantime,
we started getting a bit of feedback
that it's very doubling centric.
And we said, okay, let's look at regionals.
Oh, yeah, yeah.
Well, the fairness now,
the Nivo show last November was 36% rural.
Correct.
And the show before that was 80% Dublin.
But the other thing I'd say is that
in the February show to 24
and not to kind of troll those stats out here,
when we did the show six months later,
there was the audience that came
based on the email address who signed up to it.
It was an 81% brand new audience.
We thought it was the same people again.
Derek's fan club.
No, the 20% were Derek's fan club
and then the 80% were the new buyers
and the new people.
So it showed like it was a cosmic shift there straight away
of people who were coming up for the show.
So as you said,
we then saw like the website was still rapidly growing.
You know, new visitors coming to it all the time,
returning traffic coming to it.
Sorry, getting real marketing kind of terms here,
but like, you know,
they're all the important things
as a small business that we need to keep an eye on.
And we have gotten to a really good trend
of like our content and working with our partners
and getting the information out there
and not just around vehicles,
but switching it around
that we now work with energy,
our energy provider partner SSC electricity.
We have Bank of Ireland
who is our key finance partner
and our key partner to Nevo.
We've got Activate who's solar.
So we're working with the full 360 solution.
So it's not just about buying your electric car.
It's about your home energy
and it's about how you recycle it all the true
and get the full balance of electric vehicle,
but also, you know, a greener future,
which is better for everybody.
But what we did notice then was
with working with all our suppliers
that there was still like a bit of a gap.
And what we decided to do was do was a big cry
for us to move the Nevo show around the country.
We looked into premises.
It just wasn't a commercially viable.
Size-wise, it's just.
To do it and it just wouldn't have been right.
And we didn't want to damage the brand
to what the Nevo Electric Vehicle Show is.
It's the national EV show.
And there'll be nothing ever match like against.
The biggest car show.
And as someone said to me in Iran,
like it's right that we have it for free
because, you know, you're not charged
to go to a dealership.
And what we're trying to do is to bring everyone together
and see every vehicle in one place.
And that's the biggest draw for the Nevo show.
As the attendees have told us,
it's a way for young families
to bring the kids in, see all the cars in one place.
And older people.
And older people.
No, no, no, no.
...no, no, no.
...but it's just benefits everyone.
...yes.
But we decide then, so the brands
and everybody wants us to do a regional
or to basically bring it around the country.
So we created a new brand called
the Nevo Driving Experience.
So we put four events on last year.
We did...
This year.
Or this year, Jesus.
We put four events on this year.
So we did Mead, Caldera, Waterford and Cork.
And we simply went out.
We worked at the brands,
put local dealers right off the book,
and some we did a kind of a Q & A session
y pudimos llegar a los dealers locales a hablar con nosotros y la idea
detrás de eso era promover expertos locales a los shoppers locales
porque no hay punto para todos los ladros que vienen de Dublin o de diferentes partes
porque al final de la día, ellos quieren hablar con los dealers locales
ellos quieren hablar con los dealers locales, los dealers locales,
así que les dejamos estar en el escenario y hablar con los expertos
y pudimos ayudar a esos conversaciones, era una clase.
Con esos atendidos en cada de esos eventos,
hubiéramos casi, hubiéramos notado a alrededor,
creo que a lo largo de la década, entre 1.000 a 1.200 personas notaron a ellos
a lo largo de la década, los atendidos fueron a lo largo de la década,
30% desplazados, se vio entre 750 y 950 personas
que venían a cada 100 de esos eventos.
Pero el último evento que hicimos en Waterford,
¡Testrives!
¡Testrives! Hemos hecho 295 testrives en 6 horas.
295 testrives. No sé a cualquiera que haya hecho eso.
¡Muy cerca de nuestro número de doblos!
¡Sí, increíble!
Y como hicimos, cuando estuvimos en Johnson House,
hicimos, creo que 270 testrives,
tal vez 260, no me cuelten los números aquí,
pero cada evento hicimos más de 260 a 290.
Y lo simple que hubo es que un carro
estaba en display, los clientes pudieron entrar,
si no subieron los testrives,
pudieron venir y hablar con todos los clientes,
pero pudieron entrar en los testrives.
Ahora, las personas pensaron que se iba a entrar
en los carros de la derecha, en el centro de la derecha,
y fueron, a lo largo de la década,
y fueron a la final de la década.
Remember the couple that came to Johnson House,
they drove from Galway,
stayed over in the hotel the night before,
and they were coming to test drive 4 cars,
and their plan was to buy one that day.
¡Unbelievable!
Y lo que yo puedo ver,
la verdad que puedo ver,
el hecho de que puedas ir a cualquier deliciosa del país,
es el hecho de que puedas venir
para la experiencia de Nivo,
o la TV de Nivo,
y pensar que la TV de Nivembre
va a ser la más grande TV,
una de las más grandes TV de Nivo en Europa,
más de 120 vehículos,
el hecho de que puedas ir a una construcción,
10.000 km.
Y eso es 120 vehículos
antes de que tengas 30 carros en los testrives.
Así que, y luego,
esperamos que hay un par de especialistas
en el exterior,
de las más grandes bandas eléctricas,
estamos trabajando con un par de clientes,
pero esperamos que hay un rango de todo,
pero estás muerto,
creo que los consumidores han venido,
y es como,
el negocio siempre va a tener un lugar importante,
creo que es cuando un couple
tiene un boogie,
y es un lugar de conveniencia para ellos.
Un día.
Sí, es un día para venir,
y en general lo que vemos,
porque hacemos mucha research
con las personas que tendrán a nuestros eventos,
así que podemos estar encima de las cosas
y asegurar que lo estamos haciendo,
la mesura es correcta.
En general, con todos los eventos,
50% de las personas que vengan a nuestros eventos
están preparados para comprar ahí,
y el otro 50% de las personas
están en el futuro,
están en el funnel,
pero probablemente van a ser 6 meses.
Así que es por eso que siempre vamos
a pasar los eventos de la experiencia de nevo
alrededor del periodo.
Así que vamos a estar anunciando dos dates,
vamos a estar bajando el corc,
el calder,
en marzo de April el próximo año,
vamos a estar volviendo con los dates
en el venue,
y luego,
en 2, 6, 2,
vamos a hacer la cura,
y luego estamos tratando de encontrar
la localidad del oeste,
y es como,
encontrar el lugar correcto
y el área correcta para hacerlo,
así que podemos manejar los colegios test,
y podemos manejar el fallo que viene,
porque estamos volviendo,
generalmente,
tenemos 15 colegios test,
o sea,
28 colegios test,
y el colegio test,
a lo largo de los eventos,
está saliendo cada mitad de la hora.
Así que es como,
encontrar el lugar correcto
y manejar la logística,
pero hay mucho trabajo que va en el funnel,
yo creo que sirve por su propósito,
es líder,
es creación de acercamiento,
es la educación también,
es la educación.
Lo que estamos buscando es
que las experiencias de colegios
están un poco más arriba del funnel,
porque no están tomando el plunge,
y van a llevar todo el camino
hacia el show de vehículos eléctricos,
en partnership
con Bank of Ireland
y Powered by SSC Eurtricity.
Es una audiencia muy diferente,
en el sentido de que están un poco más arriba del funnel,
lo que he encontrado,
y esa sesión de Q&A
que hacemos en esos shows,
con los dealers en el piso,
es una pregunta broadera,
no es una pregunta linda.
100%,
y debería haber dicho en el top,
como los eventos que trabajamos
con Bank of Ireland
son nuestros principales partenarios
en todos los eventos,
son los principales partenarios
para el Evo Show,
el Evo National Show
y los eventos regionales,
y SSC Eurtricity
vieron a la mesa este año,
y trabajaron muy cerca,
y todos nuestros eventos
son parte de SSC también.
Y es importante,
como se ve,
estamos hablando un poco diferente,
pero es importante,
supongo que realmente
apreciamos
cuántos partenarios trabajan
y cuántos se encuentran
en los eventos también.
Pero es como
bringing it right back
to what we spoke about
about the industry as well.
It's about working with
the right people
and the right partners
and the right suppliers.
And for a team of 10,
like officially I think,
it's like,
it's incredible
what we do together as a team.
And I have to say,
it's something
I'm very proud of,
of what we've done
and I'm very very excited
for the future of Evo
and the future
of what EVs have been
in the market,
but also growing it
into other areas
that aren't the traditional
car platform space.
That's not what we're about.
We're basically changing the mold
and we're going to keep it
interesting and we're going to
make it whatever
works best for our partners
and what works best for us.
And I think that's what's
unique about us.
We're not trying to push
people into an old model.
Yeah, education is a big pillar
about what we're doing.
So between websites,
which was the start of it all,
the YouTube channel,
which is just thankfully
after going 50,000 subscribers,
750 videos, holidays
as Simon likes to call them.
What was the start
that you said to you today?
It's like the first...
Is it the last 12 months?
There's 156,000 hours of viewing
on YouTube.
Yeah, 3 million views.
Yeah.
That's incredible, Derek.
The fact that it's
EV-specific niche again.
Yeah.
And other people
and other,
I suppose, channels,
they have the option
to review every car.
Yes.
And also,
I must call out,
Derek only reviews
full electric.
So...
To an argument
in the office once a month.
No, no.
It's like, you know,
it is your thing.
So everything you're doing
is solely 100% electric,
which is brilliant.
Now, as a business,
and I suppose as a platform,
we are going to start
to do more reviews
about the plug-in hybrids,
but we'll do them
in written form
and we'll do them
in a different format
and we'll stay true to
who we are.
But we do have some
up there now
and we're concio,
I suppose,
the one thing that
our users like the most
or our audience likes the most
is always the top five.
And it's something
that we work with,
but it's not just top five,
it could be, you know,
chargers, it could be eintin.
So we try to give out
the information that we want,
but we very much
our team are on top
of what the trends are,
watching it live,
reacting to it
and being proactive to,
I suppose,
what the Irish market wants
and whatever trends
and whatever we see,
negative information out there.
We try to combat it
with the positive
and I think,
you know, it's working.
I think it's working
and it's,
yeah, it's good.
You're going to have
between websites,
YouTube channel,
now podcast.
Thank you for coming
onto the podcast.
And we've had access
to some really high level
executives within car manufacturers,
which is great.
Yeah, it is.
To show that the, you know...
I think it is.
And I think it's the way
you have those relationships now
at a European level
where we're speaking to those.
I suppose it's,
and it's great
and we're going to see a lot
that come onto the show
in November as well
where Derek's going to be
hosting a new area
at the events called
the ESB E-Cars Live
Demonstration Area.
So there's going to be
six cars,
a car every hour,
both days.
So there's going to be
six each day.
And we're going to have
the latest electric
commercial vehicles,
the latest passenger vehicles,
city cars.
Well, they'll come in
and it'll be pretty much
like a live review.
And I think the plan
is then to have
some product specialists
actually doing a Q&A
on the area as well.
And that's incredible
to have that as well.
So it's great to see
from what you're doing
with the trips,
how we bring it
onto digital
and how we bring it
into events
and how we work
on a 360 solution.
You'll have a couple
of our competitors
as a strong word.
You'll have a couple
of people in the industry
when you said that
we're looking at other
areas and markets
and not markets,
sorry, other areas
to expand the business.
Their ears will be twitching
but we won't be able
to give away any secrets
on this podcast.
Yeah.
And we have some
exciting announcements
that we'll be
sharing very soon
as well
that we're eager
to get out to the market
with our partners
and there's a lot
of exciting things
to come out.
I think
we'll do more
and kind of give people
so we do have some
interesting new features
that will be launching
at the show.
We won't give away now.
We do have some teaser videos
that are going to be going live.
So keep an eye
on the social media channels.
If you're not following
as Derek always says,
get onto the social media
channel on Instagram
or whichever channel
it might be.
But do keep an eye
because we're going to
start a trip
for you
and we're going
to start a trip
and we're going
to start
a trip
sending out
the teaser content
to, I see,
we're going to have a lot
of new things coming
to the November show.
So try not to give
anything away here.
We're not going to stop talking.
Yeah, yeah, yeah.
Exactly, we're into politics.
Thank you Simon
for your time.
We've been threatening
this for a while.
He's had to
suffered listening
to my all my podcast.
People dip in and out
but there seems to be
a steady chord
of people listening every week
which is great.
There's obviously
an interest to whether
it's the YouTube channel,
whether it's the website.
We're definitely seeing
the sales of EVs
as well.
Every month
the increase
and the national breakdown
was there.
So those people
that said to me
back in the day
setting up the YouTube channel
that this is very niche
and you
when you joined
Eva Gawney
are you sure about this now Simon?
We know what's coming
thankfully
and we're sticking
our colors to the mast.
Yeah, but I think
it was like we are
and I think we're
staying still.
We're doing a lot
of work on the website
over the next while now
and a lot of enhancements
coming in.
We just did a lot
of work on it
and it's
even smoother
but it is
it's a niche business
but it's where the future
is going to be
and we're going to
stay true to ourselves
we're going to work
on EVO
where Ireland's only
dedicated EV platform
as we say
all the time
and that's
true as facts
as it can be
and it's something
that we are
going to say
because come 2030
the market is
going to be EVs
and we are
going to work
with our partners
targets
but their own business
targets as well
there's a lot of challenges ahead
but as we already do
we're just going to keep
working with our partners
and yeah
we'll enjoy the ride
along the way.
Very good Simon
thank you for your time
Derek thank you very much
congratulations on recently
getting engaged
and thank you
I actually could not be happier
very good
thank you very much
and thank you very much
for listening to this week's podcast
if you haven't already subscribed
please do so
leave us a rating
jump into the comments
and let us know
I look forward to
chatting to you
next week
on the Nevo EV news podcast
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