The highest paying jobs are often those that involve selling....and these are the attributes that determine real success
About this episode
Podcast rankings and dealership stories set up a bigger point: selling is everywhere, and real success comes from how you connect, listen, and follow up—not from tricks. The host recounts a service customer who became a Bronco buyer, then contrasts ethical advising with tactics like hiding paperwork or steering customers toward the highest commission. He emphasizes long-term thinking, trust, curiosity, and disciplined lead tracking, including staying in touch through the ownership cycle.
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Ford Bronco
"just all over a Ford Bronco that we have out there. And, you know, I said, well, okay, is anybody waiting on her? So I went over to one of my salespeople."
A Ford Bronco is a Ford SUV that’s known for being tough and good for rough roads. Here, it’s the car the customer is looking at while she’s already coming to the dealership for service.
The Ford Bronco is Ford’s modern SUV built around off-road capability and a rugged, truck-based feel. In this story, it’s the specific vehicle the customer is interested in while she’s also using the dealership’s service department.
service customer
"He said, oh yeah, she's in service. I said, hmm, so to prove a point, I went over and talked to her. And we had the best conversation."
A “service customer” is a person who mainly comes to the dealership to get their car fixed or serviced. The host is saying salespeople shouldn’t ignore them—if they’re interested in a car, it could turn into a sale.
A “service customer” is someone who primarily visits a dealership’s service department for maintenance or repairs rather than shopping for a new car. The host’s point is that these customers can still be strong sales leads if the salesperson engages them when they show interest in a vehicle on the lot.
Nissan Murano
"Oh, I have an Nissan Murano. Oh, really? Has that been a good car for you?"
The Nissan Murano is a Nissan SUV that’s more about everyday comfort than hardcore off-roading. The host brings it up because it’s her current car, and that helps figure out how likely she is to buy something else.
The Nissan Murano is a mid-size crossover SUV known for comfort-focused styling and a smooth ride. In the segment, it’s the customer’s current vehicle, which the host uses to gauge her satisfaction and buying readiness.
Mazda Cx9
"since they bought a car from me, I'm just off the radar and they see an ad for a new Mazda CX-9 [1059.9s] and they like that better than the Ford Explorer."
The Mazda CX-9 is a family SUV with three rows of seats. The host is using it as an example of how someone might see an ad, try the car, and decide to buy it instead of another SUV.
The Mazda CX-9 is a three-row midsize SUV from Mazda, aimed at families who need extra seating without going to a full-size SUV. In this segment, it’s used as an example of a customer seeing an ad, test-driving, and then choosing it over a competitor.
Ford Explorer
"and they like that better than the Ford Explorer. [1062.2s] Then they go drive it and fall in love with it."
The Ford Explorer is a common family SUV. In this story, it’s the SUV the customer originally preferred before deciding they liked the Mazda CX-9 better.
The Ford Explorer is a popular midsize SUV known for being a mainstream family choice with lots of trim and powertrain options. Here it’s mentioned as the alternative the customer compares against before switching to the Mazda CX-9.
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